Growth Designer

📍 Job Overview

Job Title: Growth Designer
Company: Zippi
Location: São Paulo, Brazil (Remote)
Job Type: Full-time
Category: Growth Marketing / Design Operations
Date Posted: 2026-05-08
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Drive rapid experimentation and visual asset creation for Zippi's growth initiatives, focusing on paid media and funnel optimization.
• Leverage advanced generative AI tools to scale the production of high-volume visual creatives for paid advertising campaigns.
• Design conversion-focused user interfaces for landing pages, onboarding flows, and in-app experiments to improve key funnel metrics.
• Implement a data-driven design approach, prioritizing conversion outcomes and rapid iteration over aesthetic perfection.
• Collaborate closely with the Growth team to test hypotheses at high velocity, accelerate learning, and scale successful growth levers.

📝 Enhancement Note: While the title is "Growth Designer," the responsibilities and required skills clearly indicate a role that bridges creative design, marketing execution, and operations. This role is critical for scaling Growth Marketing efforts through efficient asset production and data-backed experimentation, making it highly relevant to Revenue Operations and Sales Operations by directly impacting customer acquisition cost (CAC) and conversion rates. The emphasis on AI and high-cadence A/B testing positions this as a key contributor to the GTM strategy's operational efficiency.

📈 Primary Responsibilities

• High-Volume Creative Production: Develop and produce a consistent flow of static images, carousels, and video creatives for paid media channels (e.g., social media, display ads) using generative AI tools and fast video editing techniques.
• Conversion-Focused Experiment Design: Design and prototype landing pages, onboarding screens, and other UI elements for A/B testing within the user funnel, with a strong emphasis on conversion rate optimization (CRO).
• AI-Powered Asset Scaling: Utilize advanced generative AI platforms (e.g., Midjourney, DALL-E, Runway) to autonomously scale creative output, significantly reducing reliance on manual processes and technical dependencies.
• Data-Driven Iteration: Actively participate in A/B testing cycles, analyzing performance data to iterate on designs, and demonstrating maturity in accepting test outcomes to drive continuous improvement.
• Cross-Functional Collaboration: Work closely with Growth Marketers, Data Analysts, and Product teams to understand campaign objectives, user journey pain points, and experiment requirements for maximum impact.
• UI/UX Experimentation: Translate growth hypotheses into actionable visual designs for user interface experiments, ensuring clear information hierarchy and intuitive user flows.
• Maintain Brand Consistency: Ensure all visual assets and UI designs align with Zippi's brand guidelines while remaining optimized for performance and conversion.

📝 Enhancement Note: The core responsibilities are heavily skewed towards operationalizing growth marketing. The emphasis on "high-volume," "AI-powered scaling," "data-driven iteration," and "speed of testing" are hallmarks of operations-focused roles within marketing and GTM. This role is about building a repeatable, scalable system for creative generation and experimentation.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Marketing, Communications, or a related field is often preferred for roles involving strategic creative execution. Equivalent practical experience will be highly valued.
Experience: 2-5 years of experience in Growth Design, Performance Marketing Design, UI/UX Design with a strong CRO focus, or a similar role.

Required Skills:

• Generative AI Proficiency: Advanced mastery of generative AI tools such as Midjourney, DALL-E, Runway, or similar platforms for high-volume creative asset generation.
• Figma Expertise: Excellent command of Figma for building responsive landing pages, onboarding flows, and UI/UX experiment mockups.
• Conversion-Oriented Design: Deep understanding of conversion rate optimization principles, user psychology, and best practices for designing high-converting interfaces.
• Data-Driven Decision Making: Ability to interpret A/B test results and performance metrics to inform design decisions and iterate effectively.
• Rapid Prototyping & Execution: Proven ability to manage multiple concurrent demands, propose layouts, and deliver high-quality designs at a rapid pace with minimal supervision.
• Video/Reel Editing Skills: Practical experience in quick video editing for social media creatives and ad formats.
• Creative Agility: A mindset that prioritizes measurable results (conversion) over subjective aesthetic preferences, with the maturity to iterate based on performance data.

Preferred Skills:

• Experience in the fintech or SaaS industry.
• Familiarity with marketing automation platforms and analytics tools.
• Understanding of paid media platforms (e.g., Meta Ads, Google Ads) and their creative requirements.
• Basic knowledge of HTML/CSS for understanding web implementation constraints.

📝 Enhancement Note: The required skills are highly specific and actionable, directly aligning with the operational demands of a growth team. The emphasis on AI tools and rapid iteration indicates a need for a candidate who can execute at scale, a key characteristic of successful operations professionals. The "desapego criativo" (creative detachment) is a crucial operational mindset for performance-driven roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of AI-Driven Creative Scaling: Showcase examples of creative assets produced using generative AI tools, highlighting the volume and efficiency achieved. Quantify the impact where possible (e.g., "increased ad creative output by X%").
• Conversion Optimization Case Studies: Present detailed case studies of landing pages, onboarding flows, or ad campaigns where your design directly led to measurable improvements in conversion rates, CAC reduction, or other key growth metrics.
• A/B Testing Experience: Include examples of experiments you designed, outlining the hypothesis, the design variations, and the outcome of the A/B tests, with a focus on the learning derived from each test.
• Figma-Based UI/UX Design: Provide examples of complex UI/UX designs or prototypes created in Figma, demonstrating your ability to structure information, create intuitive user flows, and design for conversion.

Process Documentation:

• Workflow Efficiency: Be prepared to discuss your process for managing creative requests, prioritizing tasks, and iterating on designs in a high-speed environment.
• Tool Integration: Articulate how you integrate AI tools and design software into a cohesive workflow to maximize output and efficiency.
• Performance Analysis Integration: Explain how you incorporate performance data and A/B test results back into your design process for continuous improvement.

📝 Enhancement Note: For a Growth Designer role, the portfolio is paramount. It serves as a direct demonstration of their ability to execute on the operational demands of growth marketing. The portfolio needs to show not just creative talent, but the ability to apply that talent within a system of rapid, data-driven experimentation, which is a core tenet of operations roles.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), the fully remote nature in São Paulo, Brazil, and Zippi's stated goal of "Remuneração na faixa alta de mercado" (High market remuneration), a competitive range for a Growth Designer in São Paulo would likely fall between R$7,000 to R$12,000 per month, depending on specific experience and demonstrated impact.

Benefits:

• Competitive Remuneration: High market salary, reflecting experience and contribution.
• Annual Learning Budget: Dedicated funds for professional development, training, and acquiring new skills relevant to growth and design.
• Comprehensive Health Coverage: 100% paid health insurance for the employee and dependents up to 18 years old, with 50% coverage for spouses/partners.
• Childcare Support: Allowance for childcare expenses for children up to 6 years old.
• Meal Vouchers: Provided via Caju, offering flexibility in meal choices.
• Flexible Vacations: Encourages work-life balance and personal time.
• Wellness Programs: Access to Wellhub (formerly Gympass) and Zenklub for physical and mental well-being.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week. While the role is remote, a commitment to timely communication and project delivery within reasonable working hours for the São Paulo timezone is anticipated.

📝 Enhancement Note: The salary estimate is based on market research for mid-level design professionals in remote roles in Brazil, specifically São Paulo, and Zippi's commitment to high market remuneration. The benefits package is comprehensive and aligns with competitive offerings for tech roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services (specifically, credit solutions for micro and small businesses)
Company Size: Growing rapidly, indicated by "crescimento exponencial" and "escalando rapidamente." Likely between 50-200 employees, with a strong focus on technology and data.
Founded: Approximately three years ago, positioning it as a well-established but still agile startup.

Team Structure:

• The Growth team is a key driver of Zippi's exponential growth, combining strategy, analytics, and creative execution.
• The Growth Designer will be a central figure within this team, working alongside Growth Marketers and Data Analysts.
• The role implies close collaboration with Product and Engineering teams for implementation of UI experiments.

Methodology:

• Data-Driven Everything: Zippi emphasizes a highly automated and data-based approach, processing large volumes of data for risk analysis, credit release, and collection.
• High-Cadence Experimentation: The Growth team operates by testing hypotheses rapidly, learning quickly, and scaling what works.
• AI Integration: Significant investment in AI for operational efficiency, including credit risk assessment and creative production.

Company Website: zippi.com.br

📝 Enhancement Note: Zippi is positioned as a mission-driven fintech disrupting the Brazilian SMB market with innovative credit solutions. The culture is clearly data-centric, growth-oriented, and embraces technology and automation, making it an ideal environment for operations-minded individuals. The company's rapid growth and strong investor backing (Y Combinator, Tiger Global) suggest a dynamic and challenging, yet rewarding, work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position within the Growth team. It's a pivotal role for scaling the company's customer acquisition efforts through efficient creative production and experimentation. It's an operational role focused on execution and optimization within the marketing function.
Reporting Structure: The Growth Designer will likely report to the Head of Growth or a Growth Marketing Manager, working in close collaboration with data analysts and other marketing specialists.
Operations Impact: The Growth Designer's work directly impacts Zippi's customer acquisition cost (CAC) and conversion rates across critical funnel stages. By enabling faster and more effective A/B testing, they contribute significantly to the company's revenue growth and market penetration strategy.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in performance creative design, AI-driven content generation, and CRO strategy within a high-growth fintech environment.
• Cross-Functional Skill Development: Gain exposure to data analysis, marketing strategy, and product development through close collaboration with other teams.
• Leadership Potential: As the company scales, opportunities may arise to lead design initiatives within the Growth team, manage junior designers, or contribute to broader GTM operations strategy.
• Industry Expertise: Develop deep knowledge of the Brazilian fintech landscape and the unique challenges and opportunities in serving micro and small businesses.

📝 Enhancement Note: This role offers a strong growth trajectory for individuals looking to specialize in the operational aspects of marketing and GTM. The emphasis on data, experimentation, and scaling provides a clear path for developing highly sought-after skills in the operations domain.

🌐 Work Environment

Office Type: Fully Remote. This allows for flexibility and access to talent globally, with a specific focus on candidates within or able to work within the Brazilian market timezone.
Office Location(s): While remote, the primary operational timezone implied is São Paulo, Brazil (America/Sao_Paulo). This is important for collaboration and meeting schedules.

Workspace Context:

• Remote Collaboration Tools: Expect to use collaboration tools like Slack, Zoom, and project management software extensively.
• Data & Design Tools: Access to industry-standard design software (Figma) and generative AI tools will be provided or expected.
• Team Interaction: While remote, the culture emphasizes collaboration and knowledge sharing, likely through structured virtual meetings, Slack channels, and shared documentation.

Work Schedule: Flexible within the standard work week, with an expectation of responsiveness and availability during core business hours relevant to the São Paulo timezone to facilitate team collaboration.

📝 Enhancement Note: The fully remote setup is a key aspect of the work environment, offering significant flexibility. However, for a Growth Designer on a fast-paced team, maintaining strong communication and collaboration within the team's operational hours will be crucial for success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements, particularly AI and Figma proficiency, and CRO focus.
• Portfolio Presentation & Case Study: A dedicated session where you will present your portfolio, walk through key case studies (especially those demonstrating A/B testing impact and AI usage), and discuss your design process. Be prepared to articulate the "why" behind your design choices and their measurable results.
• Skills Assessment: Potentially a short design challenge or a discussion about how you would approach specific growth scenarios, focusing on your problem-solving approach, speed, and data-driven mindset.
• Team/Cultural Fit Interview: An opportunity to discuss your experience, motivation, and how you align with Zippi's mission and values. Expect questions about collaboration, autonomy, and handling rapid iteration.
• Final Interview: Likely with a senior leader (e.g., Head of Growth, Co-founder) to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each project, highlight the quantifiable results (e.g., % increase in conversion, % decrease in CAC, volume of creatives produced). If exact numbers are confidential, focus on the scale and impact.
• Showcase AI & Figma Mastery: Clearly label projects that utilized generative AI and Figma, explaining your specific techniques and the benefits derived.
• Focus on the Process: Detail your thought process for A/B testing – hypothesis generation, design variations, analysis, and iteration. Demonstrate your ability to learn from results.
• Tailor to Zippi's Mission: Connect your past work and your approach to Zippi's mission of empowering Brazilian SMBs. Show you understand their challenges and how design can solve them.
• Be Ready to Discuss Trade-offs: Acknowledge that conversion often takes precedence over pure aesthetics in this role. Be prepared to defend design choices based on performance data.

Challenge Preparation:

• Hypothesis-Driven Thinking: Practice formulating clear, testable hypotheses for growth experiments.
• Rapid Prototyping Scenarios: Be ready to sketch or wireframe a quick solution for a given growth challenge (e.g., improving landing page sign-ups, optimizing an onboarding step).
• AI Creative Generation Approach: Discuss your strategy for using AI to generate a diverse set of ad creatives for a specific target audience and campaign goal.

📝 Enhancement Note: The interview process for a Growth Designer at a data-driven company like Zippi will heavily emphasize practical application, data-backed results, and the ability to execute efficiently. A strong portfolio that showcases these aspects is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Midjourney, DALL-E, Runway, or similar advanced AI image and video generation tools.
• Design & Prototyping: Figma (advanced proficiency required).
• Video Editing Software: Tools for quick and efficient video/Reel creation (e.g., CapCut, Adobe Premiere Rush, or similar).

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools like Google Optimize, Optimizely, VWO, or internal A/B testing frameworks.
• Web Analytics: Familiarity with tools like Google Analytics or similar for tracking user behavior and campaign performance.
• Data Visualization: Ability to interpret dashboards and reports from tools like Tableau, Looker, or internal BI systems.

CRM & Automation:

• Marketing Automation: Familiarity with platforms used for campaign execution, though not necessarily direct management.
• Project Management: Tools such as Asana, Trello, Jira, or Monday.com for managing tasks and workflows.

📝 Enhancement Note: The technology stack is heavily focused on creative production at scale and performance measurement. Proficiency in Figma and AI generative tools is non-negotiable, while familiarity with analytics and A/B testing platforms is crucial for the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering measurable results that contribute directly to Zippi's growth and mission.
• Data-Centric: Decisions are informed by data and performance metrics, fostering a culture of continuous learning and optimization.
• Speed & Agility: Emphasizing high-cadence experimentation, rapid iteration, and the ability to adapt quickly to new insights and market opportunities.
• Ownership & Autonomy: Encouraging team members to take initiative, propose solutions, and drive projects forward with a high degree of independence.
• Collaboration: Valuing teamwork, open communication, and knowledge sharing across different functions to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: The Growth Designer will work closely with marketing, data, and product teams, requiring strong communication and ability to translate design concepts into actionable insights for others.
• Feedback Loops: An environment where constructive feedback is regularly exchanged and utilized for design improvement and process optimization.
• Knowledge Sharing: Active participation in team discussions, sharing learnings from experiments, and contributing to a collective understanding of what drives growth.

📝 Enhancement Note: Zippi's culture is geared towards high performance, rapid execution, and data-informed decision-making, which aligns perfectly with the operational mindset required for this role. The emphasis on collaboration and ownership suggests an environment where individuals can make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Creative Output: Continuously finding ways to increase the volume and variety of high-performing creatives while maintaining quality and brand consistency.
• Navigating AI Limitations: Effectively using AI tools while understanding their limitations and ensuring outputs meet strategic and conversion goals.
• Balancing Speed and Quality: Delivering designs rapidly for A/B testing while ensuring they are well-crafted and strategically sound.
• Data Interpretation: Translating complex performance data into actionable design insights and iterating effectively based on test results.
• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

Learning & Development Opportunities:

• Advanced AI and Design Tools: Becoming an expert in cutting-edge generative AI and design technologies.
• Fintech Growth Strategies: Deepening knowledge of growth hacking and performance marketing specific to the fintech and SMB markets.
• CRO Expertise: Developing advanced skills in conversion rate optimization, user journey mapping, and experimentation design.
• Data Analytics for Design: Enhancing the ability to analyze and leverage data to drive design decisions and prove ROI.
• Mentorship: Opportunities to learn from experienced operators and founders within a fast-growing startup.

📝 Enhancement Note: The challenges presented are typical for a growth-focused, operations-intensive role in a fast-paced startup. These challenges are framed as opportunities for learning and development, which is a positive aspect of Zippi's culture.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating high-volume paid media creatives using AI. What are the key steps, and how do you ensure quality and relevance?"
• "Walk us through a specific A/B test you designed for a landing page or onboarding flow. What was the hypothesis, your design approach, and the outcome? What did you learn?"
• "How do you balance creative aesthetics with conversion optimization goals? Provide an example where you prioritized conversion over a purely aesthetic choice."
• "Imagine we want to increase sign-ups on our core product page. What are some initial design experiments you would propose, and how would you prioritize them?"
• "How do you manage feedback and iterate on designs when working with multiple stakeholders or when test results are negative?"

Company & Culture Questions:

• "What interests you about Zippi's mission to empower Brazilian SMBs?"
• "How do you see your role contributing to our data-driven and high-cadence experimentation culture?"
• "Describe your ideal remote work environment and how you ensure productivity and collaboration."
• "What are your expectations for learning and growth in a role like this?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your solution (design), the process (including AI/Figma usage and A/B testing), and the measurable results.
• Highlight Impact: Focus on the quantifiable impact your designs have had on key growth metrics (CAC, conversion rates, user engagement).
• Showcase AI & Rapid Iteration: Emphasize projects where you leveraged AI for scale or demonstrated rapid iteration based on test data.
• Be Prepared for Deep Dives: Be ready to answer detailed questions about your design decisions, tool usage, and analytical approach.
• Connect to Zippi: Frame your experience and skills in the context of Zippi's goals and challenges.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a blend of creative skill, operational efficiency, data-driven thinking, and a results-oriented mindset, all within the context of rapid growth marketing.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided Lever link.
• Tailor Your Resume: Highlight specific experience with generative AI tools (Midjourney, DALL-E, Runway), Figma, A/B testing, and conversion rate optimization. Quantify achievements wherever possible.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your ability to scale creative production with AI, design for conversion, and successfully execute A/B tests. Prioritize projects with measurable results.
• Prepare Your Presentation: Practice presenting your portfolio, focusing on your process, the impact of your designs, and how you leverage data and AI. Be ready to discuss your approach to rapid experimentation.
• Research Zippi: Understand Zippi's mission, product, and the Brazilian SMB market they serve. Be prepared to articulate how your skills and approach align with their growth objectives and data-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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