Graphic Designer / Website Developer

📍 Job Overview

Job Title: Graphic Designer / Website Developer Company: Genfinity Philippines, Inc. Location: Makati, Metro Manila, Philippines Job Type: FULL_TIME Category: Creative & Media / Marketing Operations Date Posted: May 08, 2026 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in driving brand consistency and visual engagement for live shows and events through expert graphic design and website development.
• It requires a blend of creative design skills and technical website management to enhance the digital presence of TF Royal Hotel & Theatre.
• The position focuses on creating compelling visual assets for a variety of digital marketing channels, including social media, email, and web platforms.
• Successful candidates will contribute to the overall marketing strategy by delivering high-impact visual content that resonates with target audiences and promotes event success.

📝 Enhancement Note: While the job title and description lean heavily into creative design and web development, classifying it under "Marketing Operations" acknowledges the operational aspect of supporting ongoing promotional activities, managing digital assets, and ensuring brand consistency across marketing channels, which aligns with the broader scope of RevOps/SalesOps/MarketingOps roles.

📈 Primary Responsibilities

• Design and produce visually engaging promotional graphics for upcoming shows, events, and integrated marketing campaigns, ensuring alignment with brand guidelines and event objectives.
• Create, update, and maintain website content, including compelling visuals, banners, event listings, and landing pages, to enhance user experience and drive engagement.
• Develop and adapt social media content (graphics, banners, short animations) that aligns with the established brand identity and campaign messaging for various platforms.
• Support the creation and execution of email marketing campaigns (eDMs) by designing strong, visually appealing layouts that drive open rates and click-through rates.
• Collaborate closely with the marketing team, event organizers, and other stakeholders to ensure timely delivery of high-quality visual assets that meet project requirements and deadlines.
• Maintain brand consistency across all digital touchpoints, acting as a guardian of the TF Royal brand aesthetic and messaging.
• Manage and organize digital assets, ensuring they are properly cataloged and accessible for future use.
• Stay updated on emerging design trends, digital marketing best practices, and relevant technologies to continuously improve content quality and effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and operational efficiency in managing digital content workflows, which is a core function within marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Multimedia Arts, Marketing, or a related field is often preferred for roles requiring this level of creative and technical proficiency. Experience: 2-4 years of professional experience in graphic design, with a strong portfolio demonstrating successful digital campaign execution. Experience in website development, specifically with WordPress, is also a key requirement.

Required Skills:

• Proven proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating high-quality graphics and layouts.
• Strong command of WordPress for website content management, updates, and basic development tasks.
• Solid understanding of digital design principles, including responsive design, user interface (UI) elements, and user experience (UX) considerations.
• Expertise in creating and adapting content for various social media platforms and understanding their specific design requirements and best practices.
• Demonstrated ability to manage multiple design projects concurrently, prioritize tasks, and meet strict deadlines in a fast-paced environment.
• Excellent visual storytelling skills with the ability to translate marketing objectives into compelling visual narratives.
• Strong understanding of brand identity principles and the ability to maintain consistency across all creative outputs.

Preferred Skills:

• Experience in the entertainment, events, or hospitality industry, providing insight into the specific visual communication needs of these sectors.
• Familiarity with email marketing platforms and best practices for designing effective eDMs.
• Basic knowledge of HTML/CSS for minor website adjustments or understanding of web development principles.
• Experience with video editing software for creating short promotional clips or animations.
• A keen eye for detail and a commitment to producing polished, error-free work.

📝 Enhancement Note: The experience requirement of 2-4 years suggests a mid-level role, where candidates are expected to be largely independent in their tasks but still benefit from guidance and collaboration within a team. The emphasis on WordPress and Adobe Creative Suite is standard for this type of role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing versatility across digital platforms (social media graphics, web banners, eDMs).
• Specific examples of website updates or new page designs executed in WordPress, demonstrating proficiency in content management and visual layout.
• Case studies or project examples that highlight the ability to translate marketing objectives into effective visual communications for events or promotions.
• Demonstrations of brand identity application, showing how you've maintained or evolved a brand's visual consistency across different media.
• Visuals that reflect an understanding of user experience and digital engagement principles.

Process Documentation:

• Ability to articulate the design process from brief to final delivery, including concept development, revisions, and asset handoff.
• Documentation of how website updates are implemented and managed within WordPress, including content organization and basic troubleshooting.
• Examples of how workflows are managed to meet project deadlines, particularly in a fast-paced promotional environment.
• Showcase of collaboration processes with marketing teams or clients to gather feedback and ensure project alignment.

📝 Enhancement Note: For a creative role with development aspects, a strong visual portfolio is paramount. The emphasis here is on demonstrating practical application of design and web development skills within a marketing context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers/Website Developers with 2-4 years of experience in Makati, Philippines, a competitive salary range would typically be between PHP 35,000 to PHP 60,000 per month. This estimate accounts for the dual skill set required (graphic design and WordPress development) and the cost of living in a major metropolitan area like Makati.

Benefits:

• Full-time employment with potential for career advancement within Genfinity Philippines, Inc.
• Opportunity to work on exciting live shows and events in the entertainment sector.
• Exposure to a dynamic marketing environment supporting TF Royal Hotel & Theatre.
• Standard employee benefits as mandated by Philippine labor law, which may include:
  • Social Security System (SSS) contributions
  • Philippine Health Insurance Corporation (PhilHealth) contributions
  • Home Development Mutual Fund (Pag-IBIG Fund) contributions
  • Paid leaves (vacation and sick leave)
  • Potential for performance-based bonuses.
• Access to a collaborative work environment within Genfinity's operations.

Working Hours: Standard full-time working hours, typically 40 hours per week, from Monday to Friday. Some flexibility may be required during peak event promotion periods or to meet critical deadlines.

📝 Enhancement Note: Salary estimates are based on general Philippine market data for similar roles and locations. Specific benefits packages can vary significantly by company and are subject to local labor laws.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader technology and services sector, with Genfinity Philippines, Inc. providing services that support various client needs, including the promotion of live shows and events for TF Royal Hotel & Theatre. This implies a fast-paced, client-focused environment. Company Size: Genfinity Philippines, Inc. likely falls into the medium to large enterprise category based on its operational scope and the nature of its services, suggesting a structured organizational hierarchy and established processes. Founded: Genfinity was founded in 2014, indicating a company with a solid history and established market presence, likely possessing robust operational frameworks and a defined company culture.

Team Structure:

• The Graphic Designer/Website Developer will likely be part of a marketing or creative team within Genfinity, supporting client accounts like TF Royal Hotel & Theatre.
• This team may include other marketing specialists, content creators, and project managers, fostering a collaborative and cross-functional work environment.
• Reporting structure would likely be to a Marketing Manager or Creative Lead, who oversees campaign execution and client deliverables.
• Collaboration is expected with account managers, event coordinators, and potentially client-side marketing teams.

Methodology:

• Emphasis on delivering high-quality, on-brand creative assets and website updates in a timely manner to meet client objectives for event promotion.
• Data-driven approach to design, considering engagement metrics from digital platforms to inform future creative strategies.
• Agile project management principles may be employed to adapt to changing event needs and marketing campaign adjustments.
• Focus on client satisfaction through effective communication and consistent delivery of exceptional creative services.

Company Website: https://genfinity.net/

📝 Enhancement Note: Genfinity's focus on client services and technology suggests a culture that values innovation, efficiency, and client success. The partnership with TF Royal Hotel & Theatre indicates a specialization in supporting the entertainment and hospitality sectors.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, typically requiring 2-4 years of experience. It signifies an individual contributor role with a focus on executing specific design and development tasks. The candidate is expected to be proficient and largely self-sufficient in their core responsibilities but may not yet be leading strategic initiatives or managing direct reports. Reporting Structure: The Graphic Designer/Website Developer will likely report to a Marketing Manager, Creative Director, or a Senior Marketing Operations specialist who oversees campaign execution and digital asset management. This structure provides guidance and oversight while allowing for autonomy in day-to-day tasks. Operations Impact: The role's operations impact is significant within the marketing function. By creating compelling visuals and maintaining an up-to-date, engaging website, this position directly influences brand perception, event attendance, and overall promotional campaign success. Effective design and web development can lead to higher conversion rates for ticket sales and increased audience engagement.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, advanced WordPress development, UI/UX design, or digital campaign strategy.
• Project Leadership: As experience grows, potential to take on lead roles for specific design projects or website initiatives, coordinating with other team members.
• Cross-functional Exposure: Collaboration with various teams within Genfinity and with clients can lead to broader understanding of marketing operations, account management, and business development.
• Client Account Management: Potential to transition into roles with more direct client interaction, managing creative aspects of client accounts.
• Formal Training & Certifications: Access to company-sponsored training or support for industry certifications in design software, web development, or digital marketing.

📝 Enhancement Note: The growth trajectory for such a role often involves specialization or moving into project management, leveraging a strong understanding of operational workflows within the creative and marketing domains.

🌐 Work Environment

Office Type: The role is based on-site in Makati, a prime business district in Metro Manila. This suggests a professional office environment, likely within a modern commercial building. Office Location(s): Makati City, Metro Manila, Philippines. This location offers accessibility via public transportation and is a hub for various businesses and amenities.

Workspace Context:

• A collaborative office space designed to foster teamwork and idea exchange among marketing and creative professionals.
• Access to necessary design hardware (computers, monitors) and software licenses (Adobe Creative Suite, WordPress environment).
• Opportunities for direct interaction with colleagues, including other designers, marketers, and project managers, facilitating seamless workflow and feedback loops.
• A dynamic work atmosphere that supports the fast-paced nature of event promotion and client service delivery.

Work Schedule: The standard work schedule is typically Monday to Friday, aligning with typical business hours. However, due to the nature of event promotion, occasional flexibility might be required, especially leading up to major events or during critical campaign launches. This might involve occasional overtime or weekend work, which is often compensated or managed through flexible scheduling options.

📝 Enhancement Note: An on-site role in Makati implies a structured professional setting, with expectations of consistent office presence and engagement with team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output. Be sure your portfolio highlights relevant experience in graphic design, web development (WordPress), and digital marketing for events.
• Technical/Skills Assessment: This may involve a practical test or a deep dive into your portfolio to evaluate proficiency in Adobe Creative Suite and WordPress. Be prepared to discuss your design process and technical choices.
• Behavioral/Situational Interview: Questions will assess your problem-solving skills, ability to manage multiple projects, collaboration style, and how you handle pressure, especially in time-sensitive event promotion scenarios.
• Team/Cultural Fit Interview: An opportunity to meet potential team members and discuss how your working style aligns with Genfinity's culture and the specific demands of supporting TF Royal Hotel & Theatre's promotional efforts.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant pieces. For this role, prioritize digital graphics, website mockups/live sites, and any event-related design work.
• Showcase Process: Don't just show the final product. Briefly explain the brief, your design process, challenges faced, and the outcome or impact of your work. Use case study format where possible.
• Highlight WordPress Proficiency: Include examples of your WordPress work, detailing what you did (content updates, theme customization, plugin integration, etc.).
• Demonstrate Brand Understanding: Show how you've applied brand guidelines or developed cohesive visual identities.
• Tailor to the Role: Emphasize skills and projects that align with promoting live shows and events.

Challenge Preparation:

• Be ready for a design challenge that simulates real-world tasks, such as creating promotional graphics for a hypothetical event or updating a section of a website.
• Prepare to present your work and rationale clearly and concisely, as if presenting to a client or marketing manager.
• Practice articulating your design choices, considering the target audience, marketing objectives, and brand consistency.

📝 Enhancement Note: The interview process will likely focus on both technical design/development skills and the ability to apply them effectively within a marketing and client-service context, particularly for the entertainment industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for graphic design and asset creation.
• WordPress: The core Content Management System (CMS) for website development and updates. Proficiency in themes, plugins, and content management is key.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and campaign performance.
• Social Media Analytics Tools: Native analytics within platforms (Facebook, Instagram, etc.) or third-party tools to track content engagement.
• Email Marketing Platform Analytics: To monitor open rates, click-through rates, and conversion data for eDMs.

CRM & Automation:

• While not the primary focus, familiarity with CRM systems (like Salesforce, HubSpot) might be beneficial for understanding campaign tracking and lead generation processes from marketing efforts.
• Understanding of basic marketing automation principles for email campaigns and social media scheduling tools (e.g., Hootsuite, Buffer) can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and WordPress is non-negotiable. Familiarity with web analytics and social media tools is crucial for understanding the impact of design work.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and unique visual solutions to capture audience attention for events.
• Collaboration & Teamwork: Working effectively with marketing teams, account managers, and clients to achieve shared goals.
• Attention to Detail: Ensuring precision in design execution, brand consistency, and website accuracy.
• Efficiency & Timeliness: Delivering high-quality work within tight deadlines, crucial for event promotion cycles.
• Client Focus: Understanding and meeting client needs with exceptional service and impactful creative output.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing strategists, content creators, and project managers to ensure visual elements align with overall campaign objectives.
• Feedback Loop: Openness to constructive criticism and a proactive approach to incorporating feedback from team members and clients to refine designs.
• Knowledge Sharing: Willingness to share design insights, technical tips, and best practices with colleagues to foster a learning environment.
• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential roadblocks, and creative input.

📝 Enhancement Note: The culture likely emphasizes a blend of creative excellence and operational efficiency, driven by client service and the dynamic nature of the entertainment and events industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within the established brand guidelines of TF Royal Hotel & Theatre and Genfinity.
• Meeting Tight Deadlines: The fast-paced nature of event promotion requires rapid design and development turnaround without compromising quality.
• Adapting to Diverse Event Needs: Designing for a variety of shows and events, each with unique themes, target audiences, and promotional requirements.
• Staying Current with Technology: Continuously learning and adapting to new design software features, web development trends, and digital marketing platform changes.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Photoshop, Illustrator, InDesign, or explore new tools like Adobe After Effects for motion graphics.
• WordPress Development Workshops: Learning more advanced WordPress techniques, such as custom theme development, plugin integration, or performance optimization.
• Digital Marketing & UX/UI Courses: Gaining a better understanding of marketing strategy, user experience design, and conversion rate optimization to create more effective visuals.
• Industry Conferences & Webinars: Attending events related to graphic design, web development, and digital marketing to stay abreast of industry trends and network with peers.

📝 Enhancement Note: The challenges are typical for a creative role supporting marketing operations in a dynamic industry, offering ample opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create promotional graphics for an event with a very tight deadline. What was your process, and what was the outcome?" (Tests project management, efficiency, and results-orientation).
• "How do you ensure brand consistency across different digital platforms when creating visuals for a client like TF Royal Hotel & Theatre?" (Assesses understanding of branding and multi-channel marketing).
• "Walk us through a website project you completed using WordPress. What were the key challenges, and how did you overcome them?" (Evaluates technical skills, problem-solving, and project execution).

Company & Culture Questions:

• "What do you know about Genfinity and our work in supporting clients like TF Royal Hotel & Theatre?" (Gauges research and genuine interest).
• "How would you describe your ideal team environment and collaboration style?" (Assesses cultural fit and teamwork capabilities).
• "How do you stay updated on the latest design trends and web development technologies?" (Highlights commitment to continuous learning).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story. For each project, explain the problem, your solution (design/development process), and the results or impact.
• Quantify Impact: Where possible, use data to demonstrate the success of your work. For example, "This social media campaign design led to a 15% increase in engagement," or "Website updates improved page load speed by 10%."
• Demonstrate Versatility: Showcase a range of styles and project types to prove your adaptability.
• Highlight WordPress Specifics: Clearly articulate your role and contributions for any WordPress projects, detailing technical aspects.
• Concise & Engaging: Keep descriptions brief and focused. Let your visuals speak, but be ready to elaborate on your thought process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative and technical skills, but also the ability to apply them strategically within a marketing operations framework, with a clear understanding of client needs and business objectives.

📌 Application Steps

To apply for this Graphic Designer / Website Developer position:

• Submit your application through the provided application link on the Genfinity job portal.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest digital design projects, WordPress website examples, and any experience relevant to event promotion or the entertainment/hospitality sector. Ensure it's easily navigable and visually appealing.
• Resume Optimization: Update your resume to clearly highlight your 2-4 years of experience, proficiency in Adobe Creative Suite and WordPress, and any achievements related to campaign success or website improvements. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, technical approach to WordPress development, and how you've successfully contributed to marketing objectives. Prepare to present specific case studies from your portfolio.
• Company Research: Thoroughly review Genfinity's website and any available information on TF Royal Hotel & Theatre to understand their brand, services, and target audience. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.