Graphic Designer, Visual and Print

📍 Job Overview

Job Title: Graphic Designer, Visual and Print

Company: National Beverage Corp

Location: Fort Lauderdale, FL, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-27T04:00:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling designs for both print and digital platforms, encompassing packaging, point-of-sale (POS) materials, advertisements, brochures, and large-scale event assets.

• Collaborate effectively with cross-functional teams, including marketing, social media, sales, trade, and events, to ensure cohesive and innovative design solutions that elevate brand presence.

• Partner with professional sports organizations to create co-branded marketing materials, aligning with brand standards while maximizing visibility and consumer engagement.

• Maintain and enforce corporate brand guidelines, ensuring consistency across all internal and external-facing assets to uphold brand integrity.

• Leverage a strong fine art foundation to integrate custom textures, hand-drawn elements, and mixed-media techniques into digital compositions, creating distinctive visual storytelling.

📝 Enhancement Note: This role is specifically for a Graphic Designer focused on visual and print materials within the beverage industry. The emphasis on "pouring it on" and the mention of specific brands like LaCroix and Rip It indicate a dynamic, consumer-facing environment. The need for independent production of print-ready assets and proprietary in-house artwork suggests a hands-on role with significant creative ownership.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling designs for a wide range of print and digital mediums, including but not limited to:

  • Point-of-Sale (POS) materials
  • Sell sheets and advertisements
  • Brochures and promotional collateral
  • Packaging design
  • Oversized event assets such as vehicle wraps, tents, and branded event materials

• Collaborate closely with marketing, social media, sales, trade, and events teams to translate campaign objectives and brand strategies into impactful visual designs.

• Develop and maintain corporate brand guidelines, ensuring consistent application across all brand touchpoints and communications.

• Design merchandise, trade materials, seasonal POS, and promotional tools to support product launches, strategic partnerships, and ongoing sales initiatives.

• Partner with professional sports organizations (e.g., Kansas City Current, Florida Panthers, Gotham, San Diego Wave) to create co-branded marketing materials that uphold brand standards while driving visibility and engagement.

• Execute typography, composition, and layout-driven projects with meticulous attention to detail, ensuring clarity, visual impact, and print production accuracy.

• Integrate custom textures, hand-drawn elements, and mixed-media techniques into digital compositions, drawing from a strong fine art foundation to create unique visual narratives.

• Provide art direction and on-site support for photo shoots, ensuring all visual assets align with brand aesthetics and campaign objectives.

• Create culturally aware designs that resonate with diverse domestic and international audiences, adapting to market-specific nuances and branding needs.

• Independently produce fully print-ready assets, including mechanicals, dielines, and production files across various formats to ensure accuracy and efficiency without external vendor reliance.

📝 Enhancement Note: The responsibilities highlight a comprehensive graphic design role that spans multiple output types and requires strong collaboration. The emphasis on independent production of print-ready files and in-house artwork suggests a need for advanced technical skills and creative self-sufficiency. The mention of specific sports partnerships indicates a focus on B2C and B2B marketing collateral.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Fine Arts, Visual Communication, or a closely related field.

Experience: A minimum of 4 years of demonstrated experience in Graphic Design, Fine Arts, and Production.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Exceptional skills in composition, typography, color management, and prepress preparation.

• Demonstrated experience in developing high-impact print and digital marketing materials, including packaging, POS materials, sell sheets, advertisements, brochures, and promotional collateral.

• Proven ability to execute typography and layout-intensive projects with precision, clarity, and visual impact.

• Strong background in fine arts, illustration, and mixed media, with the ability to create original, proprietary artwork.

• Experience in developing and maintaining corporate brand guidelines to ensure brand consistency across all touchpoints.

• Ability to translate abstract brand concepts and business objectives into visually compelling design solutions.

• Cultural fluency and understanding of diverse market aesthetics for creating resonant international designs.

Preferred Skills:

• Experience with oversized event graphics such as vehicle wraps, tents, and branded event materials.

• Familiarity with providing art direction for photo shoots and on-site support.

• Experience in co-branding initiatives with professional sports organizations or similar partners.

• Understanding of international market variations and branding needs.

• Ability to adapt custom illustrations into scalable, commercially viable assets.

📝 Enhancement Note: The qualifications emphasize a blend of technical design software proficiency, artistic talent, and practical production knowledge. The requirement for 4 years of experience and a Bachelor's degree positions this as a mid-level role. The specific mention of independently producing print-ready assets and proprietary artwork suggests a need for a highly skilled and self-sufficient designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of print and digital design projects, with a strong emphasis on packaging, POS materials, and event collateral.

• Demonstrations of exceptional typography, layout, and composition skills across various project types.

• Examples of original illustrations, custom artwork, or mixed-media integrations that highlight fine art foundation and creative originality.

• Case studies or examples illustrating the process of developing and maintaining brand guidelines and ensuring design consistency.

• Visual evidence of co-branded materials or projects executed in collaboration with external partners, if applicable.

• Work showcasing adaptability to diverse market aesthetics and cultural nuances for international audiences.

Process Documentation:

• Examples of how you manage the production process for print-ready assets, including mechanicals, dielines, and production files.

• Documentation or visual examples of workflow for integrating custom artwork and mixed-media elements into final designs.

• Demonstrations of how you collaborate with cross-functional teams (marketing, sales, events) to gather requirements and deliver design solutions.

• Evidence of adherence to brand guidelines and processes for ensuring design consistency across multiple applications.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. This section emphasizes demonstrating not just aesthetic skill but also the ability to execute technically for print production, manage brand consistency, and integrate unique artistic elements. The emphasis on independent production implies a need to showcase an understanding of the entire design-to-production workflow.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 annually (Estimated)

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for medical, dental, and vision needs.

• Paid Time Off (PTO): Includes vacation days, sick leave, and holidays to ensure work-life balance.

• Retirement Savings Plan: Opportunities for 401(k) or similar plans, potentially with company match.

• Employee Assistance Program (EAP): Confidential support services for personal and professional challenges.

• Opportunities for professional development and skill enhancement.

• Potential for involvement in high-profile projects and brand collaborations.

Working Hours: Standard 40-hour work week, Monday through Friday. Occasional overtime may be required to meet project deadlines, especially during peak seasons or event preparations.

📝 Enhancement Note: Salary is estimated based on industry standards for a Graphic Designer with 2-5 years of experience in a major metropolitan area like Fort Lauderdale, FL. Benefits commonly offered by mid-to-large-sized corporations in the food and beverage sector are assumed. The working hours are typical for a corporate design role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically non-alcoholic beverages like juices, sparkling waters, and energy drinks).

Company Size: 500-1,000 Employees (Estimated based on National Beverage Corp's general profile).

Founded: National Beverage Corp was founded in 1985, with Sundance Beverage Company operating as a key subsidiary. This indicates a company with established market presence and a history of brand building.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative department.

• This department is expected to be structured to support various brand initiatives, product launches, and promotional activities across multiple brands.

Methodology:

• Data-driven creativity: While artistic expression is central, design decisions are likely informed by consumer insights, market trends, and sales performance data.

• Brand-centric approach: All design work must align with and enhance the established identity and messaging of Sundance Beverage Company's brands.

• Collaborative workflow: Design processes will involve iterative feedback loops with stakeholders to ensure alignment and achieve optimal outcomes.

• Efficiency and production focus: Emphasis on delivering high-quality, production-ready assets in a timely manner, especially for print and packaging.

Company Website: https://www.nationalbeverage.com/

📝 Enhancement Note: National Beverage Corp is a significant player in the beverage market, known for brands like LaCroix. The "Sundance" brand context suggests a focus on energetic, flavorful, and wholesome beverages. The company culture likely values innovation, brand storytelling, and a fast-paced, consumer-focused approach to marketing and design.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned for an individual with foundational experience and a solid understanding of design principles and production, capable of working independently on assigned projects.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Art Director, or Marketing Manager within the Sundance Beverage Company or National Beverage Corp's marketing department.

Operations Impact: This role directly impacts brand perception, consumer engagement, and sales effectiveness through the creation of visually appealing and strategically aligned marketing materials. High-quality design can differentiate products on shelves, enhance brand recall, and drive purchase decisions.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like packaging design, large-format graphics, or illustration for beverage brands.

• Senior Designer/Art Director: Progress to a senior role with increased creative leadership, project management responsibilities, and potentially mentorship of junior designers.

• Brand Management: Transition into a role with more direct involvement in brand strategy and marketing campaign development.

• Cross-Brand Experience: Gain exposure to a wider portfolio of National Beverage brands, broadening design experience and market understanding.

📝 Enhancement Note: The growth opportunities are typical for a creative professional in a corporate environment. The emphasis on fine arts and proprietary artwork suggests a potential path toward becoming a lead creative on specific brand initiatives or a specialist in unique illustration styles for the company.

🌐 Work Environment

Office Type: Corporate office environment within the National Beverage Corp's facilities in Fort Lauderdale, FL. This suggests a professional setting with standard office amenities.

Office Location(s): Fort Lauderdale, Florida. This location offers access to a vibrant business community and diverse cultural influences.

Workspace Context:

• The designer will likely have access to a dedicated workstation equipped with industry-standard design software and hardware.

• The environment is expected to be collaborative, with opportunities for interaction with marketing, sales, and other creative professionals.

• Access to print production resources and potentially a photo studio for art direction and visual asset creation.

Work Schedule: This is an on-site position. The work schedule is primarily Monday to Friday, aligning with standard business hours, though flexibility may be required for project deadlines and events.

📝 Enhancement Note: The on-site requirement is typical for roles that involve direct collaboration, access to specific equipment, and hands-on art direction. The Fort Lauderdale location places the designer in a dynamic business hub within Florida.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and portfolios for basic qualifications and creative alignment.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, creative rationale, and specific projects relevant to the beverage industry, packaging, and event graphics.

• Technical/Skills Assessment: A design test or a discussion focusing on technical proficiency in Adobe Creative Suite, print production knowledge, and artistic capabilities may be administered.

• Cross-functional Interviews: Interviews with marketing managers, art directors, or other team members to assess collaboration skills, understanding of brand strategy, and cultural fit.

• Final Interview: Discussion with a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in packaging design, POS, event graphics, illustration, and brand guideline application. Prioritize quality over quantity.

• Tell the Story: For each project, explain the brief, your creative process, challenges faced, solutions implemented, and the impact of your design. Highlight your role, especially if it was a collaborative effort.

• Showcase Technical Prowess: Include examples demonstrating your ability to create print-ready mechanicals, dielines, and handle color management and prepress preparation meticulously.

• Highlight Originality: Emphasize any custom illustration work, mixed-media integration, or unique artistic approaches that demonstrate your fine art foundation and ability to create proprietary assets.

• Demonstrate Brand Understanding: Include examples where you've successfully applied or developed brand guidelines, or adapted designs for different markets and co-branding initiatives.

• Prepare for Visual Storytelling: Be ready to articulate how your designs enhance brand storytelling and consumer engagement.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a new promotional campaign, a POS display, or adapting existing assets for a new format.

• Focus on demonstrating your ability to interpret a brief quickly, develop creative concepts, and articulate your design rationale clearly.

• Show how you would integrate brand guidelines and consider production constraints.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should be prepared to not only show their work but also articulate their thought process, technical understanding, and ability to meet business objectives through design. The emphasis on independent production suggests a need to demonstrate a strong understanding of the end-to-end design and production workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for layout-intensive projects, brochures, sell sheets, and print collateral.
  • Adobe Illustrator: Critical for logo design, vector graphics, illustrations, packaging dielines, and creating scalable assets.
  • Adobe Photoshop: Used for image manipulation, retouching, creating textures, and digital compositions.

• Prepress Software: Understanding of tools and workflows for preparing files for professional printing.

• File Management & Collaboration Tools: Proficiency with cloud storage (e.g., Google Drive, Dropbox) and project management software (e.g., Asana, Trello, or internal systems) for seamless collaboration and asset sharing.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how marketing automation platforms (e.g., HubSpot, Marketo) are used to deploy digital assets can be helpful.

📝 Enhancement Note: The core requirement is deep proficiency in the Adobe Creative Suite. The emphasis on print production and independent asset creation means a strong understanding of InDesign, Illustrator, and Photoshop—particularly for creating mechanicals, dielines, and print-ready files—is paramount.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce unique, impactful designs that stand out in a competitive beverage market.

• Brand Stewardship: A commitment to upholding and enhancing the integrity and consistency of all brand identities.

• Collaboration & Teamwork: A willingness to work closely with diverse teams, share ideas, and provide constructive feedback.

• Excellence in Execution: A dedication to producing high-quality, technically sound, and production-ready design assets.

• Efficiency & Timeliness: A focus on meeting project deadlines and managing workflows effectively to support business objectives.

Collaboration Style:

• Cross-functional Integration: Proactively engage with marketing, sales, and events teams to understand project requirements and strategic goals.

• Feedback Loops: Openly receive and provide constructive critiques to refine designs and ensure alignment with brand vision.

• Proactive Communication: Maintain clear and consistent communication regarding project status, potential challenges, and design solutions.

• Visual Problem-Solving: Approach challenges with a creative mindset, translating business needs into effective visual communication.

📝 Enhancement Note: The culture likely values a blend of artistic talent and business acumen. Designers are expected to be both creative visionaries and meticulous producers who can collaborate effectively to drive brand success in the dynamic beverage industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Standards: The need to innovate while strictly adhering to established corporate brand guidelines.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously, from small promotional items to large-scale event graphics and packaging.

• Meeting Tight Deadlines: The fast-paced nature of the beverage industry often requires quick turnarounds for marketing and promotional materials.

• Adapting to Evolving Market Trends: Staying current with design trends and consumer preferences in the beverage sector.

• Producing Proprietary Artwork: The challenge of consistently generating unique, in-house illustrations and mixed-media elements that are commercially viable.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in illustration, mixed-media art, and advanced digital composition.

• Packaging Design Specialization: Gaining in-depth knowledge of packaging production, materials, and regulatory requirements.

• Brand Strategy Exposure: Understanding how design contributes to broader marketing and business strategies.

• Cross-Brand Project Involvement: Working on designs for different beverage categories within the National Beverage portfolio.

• Industry Events & Training: Potential for attending design conferences or workshops focused on graphic design, branding, or the food and beverage industry.

📝 Enhancement Note: This role presents opportunities to hone specialized design skills within a dynamic industry. The challenges are typical for a corporate creative role, requiring adaptability, strong time management, and a keen eye for both aesthetics and brand integrity.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you ensure both were met?" (Focus on your process for adhering to guidelines while still producing innovative designs.)

• "Walk us through a complex print production project you managed from concept to final file. What were the key considerations?" (Highlight your understanding of mechanicals, dielines, color management, and vendor collaboration.)

• "How do you approach creating original illustrations or mixed-media artwork for a brand? Can you provide an example?" (Showcase your fine art foundation and ability to translate concepts into proprietary assets.)

Company & Culture Questions:

• "What do you know about National Beverage Corp and our brands? Which brands resonate most with you and why?" (Research the company and its portfolio; articulate your connection to the products.)

• "How do you stay updated on design trends, particularly within the food and beverage industry?" (Show your passion for continuous learning and industry awareness.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio logically, perhaps by project type (packaging, POS, event) or by showcasing your strongest skills (illustration, brand consistency).

• Focus on Process: For each key project, explain the brief, your creative process, challenges, your specific contributions, and the outcome. Use visuals to illustrate your steps.

• Highlight Technical Skills: Clearly demonstrate your ability to produce print-ready files. Be prepared to discuss technical aspects like dielines, color modes, and file preparation.

• Showcase Artistic Range: Emphasize your fine art foundation and any custom illustration or mixed-media work. Explain how this adds unique value.

• Quantify Impact (If Possible): If you have data on the success of your designs (e.g., increased sales, engagement), be ready to share it.

• Tailor to the Role: Emphasize projects most relevant to beverage brands, packaging, and promotional materials.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong portfolio, a clear understanding of the design-to-production pipeline, and the ability to integrate artistic talent with brand strategy. Be ready to discuss specific projects and how your design choices align with business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in packaging design, POS materials, event graphics, and illustration relevant to the beverage industry.

• Resume Optimization: Clearly articulate your 4 years of experience, proficiency in Adobe Creative Suite, and any experience with brand guidelines and print production. Use keywords from the job description.

• Portfolio Walkthrough Practice: Prepare to present your portfolio, focusing on your design process, technical production skills, and ability to create proprietary artwork. Practice explaining your rationale and project outcomes concisely.

• Company Research: Familiarize yourself with National Beverage Corp's brands (especially Sundance, LaCroix, Rip It) and their current marketing efforts. Understand their target audiences and brand aesthetics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.