Graphic Designer (US Market)

📍 Job Overview

Job Title: Graphic & Video Designer (US Market)

Company: Lytegen

Location: Mohali, Chandigarh, India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: April 15, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive visual identity and brand aesthetic across all digital touchpoints for the US residential solar market.

• Create high-performing static graphics and video assets optimized for lead generation and conversion.

• Independently manage the end-to-end creative process, from concept to execution, leveraging modern AI tools for enhanced speed and quality.

• Collaborate with the marketing team to A/B test creative concepts and continuously optimize assets based on performance data.

• Maintain and evolve brand guidelines to ensure a premium, trustworthy, and clean aesthetic aligned with US market expectations.

📝 Enhancement Note: While the core role is Graphic & Video Design, the emphasis on performance marketing creatives, lead generation, conversion optimization, and AI integration within a specific market (US Residential Solar) positions this as a crucial role within Marketing Operations, closely supporting Go-To-Market (GTM) strategies. The requirement for strategic thinking and not just execution points to a need for proactive campaign support and creative direction.

📈 Primary Responsibilities

• Multi-Format Design: Create high-impact static graphics for platforms like Facebook, Instagram, LinkedIn, and landing pages; design technical diagrams, solar process infographics, pitch decks, and website visuals; develop scroll-stopping ad creatives optimized for conversion.

• Video Production: Script, edit, and produce short-form videos (Reels, TikToks, Shorts) and mid-form educational/explainer videos for YouTube, incorporating motion graphics, subtitles, and hooks tailored for US audiences.

• AI-Integrated Creative Workflow: Strategically utilize AI tools such as ChatGPT for ideation and scripting, Higgsfield/Krea for visual generation, HeyGen for avatar videos, InVideo for rapid prototyping, and other emerging AI platforms to enhance creative output, speed, and experimentation.

• Ad Creative Optimization: Collaborate with the marketing team on A/B testing visual hooks, suggest new creative directions based on performance data, build multiple variations for testing (headline, thumbnail, opening seconds, CTA), and continuously optimize creatives for reduced Cost Per Lead (CPL).

• Brand Consistency & Market Alignment: Maintain and evolve Lytegen’s brand guidelines, ensuring a premium, trustworthy, and clean aesthetic that resonates with US market expectations and balances conversion focus with strong brand positioning.

• Asset and Workflow Management: Independently manage the creative pipeline, maintain an organized library of assets, and create reusable templates to scale production efficiently.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic marketing support, typical of a senior role in a performance-driven marketing team. The explicit mention of AI tools and optimization for lead generation and CPL reduction are key indicators of the operational and performance-focused nature of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field would be advantageous. Equivalent practical experience will also be strongly considered.

Experience:

• 5+ years of professional experience in graphic and video design.

• Demonstrated experience creating performance marketing creatives, not solely aesthetic branding work.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).

• Strong command of Canva for rapid design and template creation.

• Deep understanding of US design trends, with a focus on clean, minimalist, and conversion-oriented aesthetics.

• Proven hands-on experience leveraging AI tools (e.g., ChatGPT, Higgsfield, Krea, HeyGen, InVideo) in creative workflows for ideation, scripting, visual generation, and video production.

• Ability to design for trust, credibility, and high-ticket consumer decision-making in the US market.

• Strong understanding of aspect ratios, platform specifications, and ad-first design principles.

• Excellent scriptwriting and storytelling skills for video content.

Preferred Skills:

• Experience in the solar industry or a related consumer-facing service sector.

• Familiarity with CRM and marketing automation platforms for asset integration.

• Knowledge of SEO principles as they relate to video content and website visuals.

• Experience managing digital asset management (DAM) systems.

📝 Enhancement Note: The emphasis on "performance marketing creatives" and "ad-first design" strongly suggests that candidates with experience in direct response marketing or e-commerce will be highly valued. The AI proficiency requirement is critical and should be demonstrated through concrete examples in the portfolio.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a strong balance of both static graphic design and video production work.

• Specific emphasis should be placed on examples of performance marketing creatives that demonstrably led to conversions or lead generation.

• Include case studies or examples of how AI tools were integrated into the design process to improve efficiency, speed, or creative output.

• Demonstrate an understanding of the US consumer mindset and ability to tailor visuals for this market.

Process Documentation:

• Candidates are expected to articulate their process for managing creative projects from brief to final delivery, including how they incorporate feedback and performance data.

• Demonstrate a structured approach to AI integration, outlining how specific tools are used at different stages of the creative workflow.

• Explain methodologies for creating reusable templates and managing digital assets to ensure brand consistency and scalability.

• Be prepared to discuss how performance metrics inform iterative design improvements and creative strategy adjustments.

📝 Enhancement Note: The portfolio is the primary tool for evaluating candidates. It needs to go beyond aesthetic appeal and clearly demonstrate ROI through performance-driven design and efficient, AI-augmented workflows. The ability to articulate process is as crucial as the final output.

💵 Compensation & Benefits

Salary Range:

Given the Mohali, India location, 5-10 years of experience, and the specialized skill set including AI proficiency and US market focus, a competitive salary range for a Graphic & Video Designer with this profile would typically fall between ₹8,00,000 to ₹15,00,000 per annum. This estimation is based on industry benchmarks for experienced creative professionals in India, factoring in the specialized demand for performance marketing and AI integration, and considering the company's focus on the US market which may influence compensation to attract top talent.

Benefits:

• Health Insurance: Comprehensive medical coverage for the employee and potentially dependents.

• Paid Time Off (PTO): Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training in new design software, AI tools, and marketing strategies.

• Performance Bonuses: Potential for bonuses tied to individual performance and company success metrics.

• Provident Fund/Retirement Contributions: Standard employer contributions to retirement savings plans.

• Work Environment: Access to modern office facilities and collaborative workspace in Mohali.

Working Hours:

• Standard Hours: 6:30 AM to 3:30 PM IST (9 hours per day, including breaks).

• Flexibility: While a fixed schedule is provided, occasional flexibility may be required to meet critical project deadlines or collaborate with US-based teams during their working hours, though this should be managed proactively.

📝 Enhancement Note: The salary range is an estimate for the Indian market for this level of expertise and specialized skills. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation. The working hours are significantly aligned with US East Coast business hours, indicating a need for early-morning availability for team syncs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Residential Solar Sales and Installation (Energy Sector). Lytegen operates within a rapidly growing, competitive market driven by increasing environmental awareness and government incentives. This industry demands clear communication of complex benefits and value propositions to consumers.

Company Size: Lytegen is described as a "leading solar sales and installation firm," with headquarters in Sacramento, CA. While the exact size isn't specified, the need for a dedicated Graphic & Video Designer suggests a growing marketing department that requires specialized creative support beyond outsourced agencies. This often implies a mid-sized to large organization with established operational processes.

Founded: Founded in Sacramento, CA, Lytegen has established itself as a key player. The company's focus on the US market implies a strong understanding of consumer behavior and market dynamics within the United States.

Team Structure:

• The Graphic & Video Designer will likely be part of a broader Marketing team. This team may include marketing managers, digital marketers, content creators, and potentially performance analysts.

• Reporting structure is expected to be to a Marketing Lead or Manager, who oversees campaign strategy and execution.

Methodology:

• Data Analysis & Insights: A strong emphasis on using performance data (CPL, conversion rates, engagement metrics) to inform creative decisions and drive A/B testing.

• Workflow Planning & Optimization: Developing efficient workflows, particularly through the use of AI tools and template creation, to scale content production and reduce turnaround times.

• Automation & Efficiency: Leveraging AI and potentially other marketing technologies to automate repetitive tasks in the creative process, allowing more time for strategic ideation and execution.

Company Website: https://lytegen.com/

📝 Enhancement Note: The company's focus on the US residential solar market implies a need for creatives that build trust and clearly articulate value, as solar installations are significant investments. The integration of AI suggests a forward-thinking approach to marketing operations and a desire for efficiency and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor. The "5 plus years of professional experience" and the expectation to "own the creative process" and be a "creative partner" indicate a level of autonomy and strategic input beyond junior design roles. It requires not just execution but also proactive contribution to campaign strategy through creative insights.

Reporting Structure: The designer will likely report to a Marketing Manager or Director. This structure allows for clear strategic direction from leadership while providing the designer with the autonomy to manage their creative output and workflow. Collaboration with other marketing specialists (e.g., performance marketers, content strategists) will be key to success.

Operations Impact: The role has a direct impact on Lytegen's Go-To-Market (GTM) strategy by generating qualified leads through high-converting visual assets. Success in this role directly contributes to reducing CPL, increasing lead volume, and ultimately driving revenue growth for the solar sales and installation business. The designer's ability to innovate with AI also impacts operational efficiency within the marketing department.

Growth Opportunities:

• Specialization in Performance Marketing: Deepen expertise in data-driven creative for lead generation and conversion optimization within the US consumer market.

• AI Creative Leadership: Become a subject matter expert in AI tools for creative production, potentially leading the integration of new technologies and training for other team members.

• Creative Strategy Development: Progress to a role where they have more influence on overall campaign creative strategy, potentially moving into a Creative Lead or Art Director role in a larger organization.

• Industry Expertise: Develop deep knowledge of the residential solar market, enabling more impactful and strategically aligned creative output.

📝 Enhancement Note: The role offers a strong blend of creative execution and strategic marketing input, with significant opportunities for skill development in performance marketing and emerging AI technologies. This is an attractive path for a designer looking to contribute directly to business outcomes.

🌐 Work Environment

Office Type: On-site in Mohali. This implies a traditional office setting where collaboration and direct communication are prioritized. The company is US-headquartered, so the office likely supports a global team structure, with clear communication protocols between regions.

Office Location(s): Mohali, Chandigarh, India. This location provides access to a skilled talent pool and potentially a lower cost of living compared to the US, while still requiring adherence to US market standards and business hours.

Workspace Context:

• Collaborative Environment: The on-site nature suggests opportunities for direct interaction with local colleagues, fostering a team-oriented atmosphere.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Canva) and potentially project management tools. The company explicitly encourages the use of various AI tools, suggesting they are investing in this technology.

• Team Interaction: Regular interaction with the marketing team, potentially including virtual meetings with US-based counterparts, requiring strong communication skills and adaptability to different time zones.

Work Schedule:

• Fixed Schedule: 6:30 AM to 3:30 PM IST. This schedule is designed to overlap significantly with US business hours, particularly on the East Coast. This overlap is crucial for real-time collaboration, feedback, and participation in meetings with US-based marketing and sales teams.

• Flexibility: While the schedule is defined, the nature of creative work and international collaboration might necessitate occasional flexibility to meet critical project deadlines or address urgent requests from the US market.

📝 Enhancement Note: The on-site requirement in Mohali, coupled with the specified working hours, indicates a deliberate choice to ensure a substantial overlap with US business hours for seamless collaboration. This is a critical factor for candidates to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, experience, and creative output.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discuss their creative process, explain their AI tool usage, and answer technical questions about design software and performance marketing principles. This may include a live design exercise or a technical assessment.

• Case Study/Creative Challenge: A practical assignment to design specific assets (e.g., ad creatives, a short explainer video concept) for the US solar market, possibly integrating AI tools. This assesses problem-solving skills, creative thinking, and adherence to brand guidelines under pressure.

• Behavioral & Cultural Fit Interview: Assessment of soft skills, communication, ability to work independently, adaptability, and alignment with Lytegen's culture, particularly their proactive and independent approach. Discussions about how they handle feedback and deadlines will be key.

• Final Interview: Potentially with senior marketing leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the business impact of your designs. For each piece, explain the objective, your role, the tools used (especially AI), the strategy behind the creative choices, and the results achieved (e.g., improved CTR, CPL reduction).

• Showcase AI Integration: Dedicate a section or specific examples to how you've used AI tools to enhance your workflow, ideation, or final output. Be specific about the tools and your approach.

• US Market Relevance: Ensure your portfolio clearly demonstrates an understanding of US design aesthetics, consumer psychology, and conversion-focused marketing principles.

• Video & Static Balance: Present a strong mix of both static graphics and video projects, showcasing versatility across formats.

• Process Explanation: Be ready to walk through your design process for key projects, emphasizing problem-solving, iteration, and collaboration.

Challenge Preparation:

• Understand the Solar Market: Research Lytegen, its competitors, and general trends in the US residential solar market. Understand the typical consumer journey and pain points.

• AI Tool Proficiency: Be prepared to demonstrate practical application of AI tools within a simulated or actual creative task.

• Conversion-Oriented Thinking: Focus on how design elements drive action and conversions, not just aesthetics. Think about hooks, CTAs, and persuasive messaging.

• Time Management: Practice creating assets within realistic time constraints, as creative challenges often have strict deadlines.

📝 Enhancement Note: The interview process is designed to rigorously assess not only creative skill but also strategic marketing acumen, AI proficiency, and the ability to perform independently in a performance-driven environment. The portfolio review is critical and must clearly demonstrate ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects (Expert proficiency required).

• Canva: For rapid design, template creation, and potentially social media asset generation.

• AI Creative Tools:

  • Ideation/Scripting: ChatGPT
  • Visual Generation: Higgsfield, Krea, Nano Banana (or similar)
  • Video Production/Prototyping: HeyGen, InVideo
  • Emerging AI Platforms: Candidates are expected to be aware of and willing to experiment with new AI tools that enhance production speed, testing capability, and output quality.

Analytics & Reporting:

• Familiarity with using analytics dashboards (e.g., Facebook Ads Manager, Google Analytics, YouTube Analytics) to interpret performance data for creative optimization.

CRM & Automation:

• While not explicitly listed as a requirement for the designer, an understanding of how creative assets integrate into CRM (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot) for campaign tracking and lead nurturing would be beneficial.

• Familiarity with digital asset management (DAM) systems for organizing and distributing creative assets.

📝 Enhancement Note: The explicit listing of AI tools signifies a strong emphasis on leveraging these technologies. Candidates should be prepared to discuss their experience with each mentioned tool and demonstrate a willingness to explore and adopt new AI solutions.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong push to leverage cutting-edge AI tools and explore new creative approaches to stay ahead in performance marketing.

• Data-Driven Decision-Making: Creative output is heavily influenced by performance data, requiring a mindset focused on results and continuous improvement.

• Efficiency & Scalability: Emphasis on developing streamlined workflows and reusable assets to maximize output and impact with available resources.

• Proactive Ownership: Expectation that individuals will take initiative, manage their workload independently, and contribute strategically rather than just executing tasks.

• Quality & Professionalism: Maintaining a high standard of creative output that reflects a premium brand image, especially for the US market.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing managers and potentially sales teams to ensure creative aligns with campaign objectives and target audience needs.

• Feedback Loops: An environment where feedback on creative performance is actively sought and incorporated into future designs.

• Knowledge Sharing: Encouragement to share insights on new AI tools, design trends, and effective creative strategies.

• Agile Adaptation: Willingness to adapt creative strategies and production methods based on market response and evolving campaign requirements.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and technologically forward-thinking. Candidates who thrive in environments that value innovation, data, and proactive contribution will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Cultural/Time Zone Gaps: Effectively collaborating with US-based teams across significant time zone differences and cultural nuances to ensure creative alignment and timely feedback.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced development of AI tools and continuously integrating new functionalities into the creative workflow.

• Balancing Conversion vs. Brand: Striking the right balance between creating highly conversion-focused ad creatives and maintaining a strong, trustworthy brand identity for Lytegen.

• High-Volume Production Demands: Meeting the demand for a continuous stream of high-quality, optimized creatives for multiple platforms and A/B testing, especially in a competitive market like US residential solar.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to become proficient in a wide array of emerging AI creative technologies, potentially leading to specialized roles.

• Performance Marketing Mastery: Deepen understanding of direct-response marketing principles, conversion rate optimization (CRO), and data analysis specific to digital advertising.

• US Market Expertise: Gain in-depth knowledge of consumer behavior, marketing trends, and regulatory landscapes within the US residential solar sector.

• Creative Strategy Influence: Potential to grow into a role with greater input on overarching creative strategy and campaign planning, moving beyond execution.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to become an expert in AI-driven performance marketing, a highly in-demand skill set. The challenges are directly tied to the growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a Facebook ad campaign for Lytegen that aims to reduce CPL by 15% within the next quarter?"

• "Describe your process for integrating AI tools like ChatGPT and HeyGen into a video production workflow for an explainer video on solar panel installation."

Company & Culture Questions:

• "What attracts you to Lytegen and our mission in the residential solar industry?"

• "How do you stay updated on US design trends and AI advancements in the creative field?"

Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, be ready to state the objective, your specific contribution, the AI tools used, and the measurable results (e.g., "This ad creative increased CTR by X%," "This video explainer led to Y% more demo requests").

• Demonstrate AI Workflow: Clearly articulate how you used AI tools. For example, "I used ChatGPT to brainstorm 20 headline variations, then used Krea to generate 5 visual concepts based on the top-performing ideas."

• US Market Context: Explain your design choices in relation to the US consumer, emphasizing trust, value, and decision-making factors for solar.

• Structure: Organize your presentation logically, perhaps by project type or by showcasing your most impactful performance marketing work first.

Challenge Preparation:

• Rapid Prototyping: Practice quickly sketching out concepts or rough cuts for ads and videos.

• AI Integration Practice: If given a hypothetical challenge, quickly outline how you'd leverage specific AI tools to achieve the objective efficiently.

• Concise Messaging: Be prepared to articulate your creative strategy and rationale clearly and concisely, as time will be limited.

📝 Enhancement Note: Candidates should prepare to not only showcase their design skills but also their strategic thinking, understanding of performance marketing, and practical application of AI tools. Quantifiable results and clear articulation of process are paramount.

📌 Application Steps

To apply for this Graphic & Video Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance marketing creatives, AI tool integration, and US market design trends. Prioritize examples that demonstrate quantifiable results.

• Resume Optimization: Clearly list your proficiency in Adobe Creative Suite, Canva, and specific AI tools. Use keywords from the job description, especially "performance marketing," "conversion optimization," "AI," and "US market."

• Interview Preparation: Practice articulating your design process, AI workflow, and the business impact of your work. Prepare specific examples for behavioral questions related to independence, problem-solving, and collaboration.

• Company Research: Thoroughly research Lytegen, their current marketing efforts (if visible), and the US residential solar market to demonstrate a genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Lytegen during the application and interview process.