Graphic Designer (US Market)

📍 Job Overview

Job Title: Graphic & Video Designer (US Market)

Company: Lytegen

Location: Sahibzada Ajit Singh Nagar, Punjab, India

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: April 15, 2026

Experience Level: 5+ Years

Remote Status: On-site

🚀 Role Summary

• Drive brand visual identity and creative output for the US residential solar market through high-performing static and video assets.

• Integrate and leverage modern AI tools to enhance speed, quality, and creative experimentation in the design workflow.

• Own the end-to-end creative process, from concept ideation to final execution, for all digital touchpoints.

• Collaborate with the marketing team to optimize ad creatives based on performance data, focusing on CPL reduction and lead generation.

• Maintain and evolve brand guidelines, ensuring a premium, trustworthy, and clean aesthetic aligned with US market expectations.

📝 Enhancement Note: This role is positioned within a marketing operations context, emphasizing the creation of performance-driven creatives rather than purely aesthetic branding. The integration of AI tools is a critical component, suggesting a forward-thinking approach to creative production and efficiency.

📈 Primary Responsibilities

• Multi-Format Design: Create high-impact static graphics for platforms including Facebook, Instagram, LinkedIn, and landing pages. Design technical diagrams, solar process infographics, pitch decks, and essential website visuals. Develop scroll-stopping ad creatives specifically optimized for conversion.

• Video Production: Script, edit, and produce short-form videos (Reels, TikToks, Shorts) and mid-form educational/explainer videos for YouTube. Incorporate motion graphics, subtitles, transitions, and hooks tailored for US audiences.

• AI-Integrated Creative Workflow: Strategically utilize AI tools such as ChatGPT for script ideation and headline variations, Higgsfield and Krea for visual generation, HeyGen for AI avatar videos, InVideo for rapid prototyping, and Nano Banana or similar for creative ideation. Combine AI-assisted production with strong human design judgment.

• Ad Creative Optimization: Collaborate with the marketing team to A/B test visual hooks, suggest new creative directions based on performance data, and build multiple variations for testing (headline, thumbnail, opening 3 seconds, CTA placement). Continuously optimize creatives for CPL reduction.

• Brand Consistency: Maintain and evolve Lytegen’s brand guidelines, ensuring a premium, trustworthy, and clean aesthetic aligned with US market expectations. Balance conversion focus with strong brand positioning.

• Asset and Workflow Management: Independently manage the creative pipeline, maintain an organized library of raw footage, templates, thumbnails, and final exports, and create reusable templates to scale production.

📝 Enhancement Note: The responsibilities clearly indicate a performance marketing focus, where design output is directly tied to measurable business outcomes like lead generation and CPL reduction. The emphasis on AI integration suggests a need for adaptability and continuous learning in new technologies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with 5+ years of experience. Equivalent practical experience with a strong portfolio may be considered.

Experience: Minimum of 5 years of professional graphic and video design experience, with a demonstrable track record in performance marketing creatives.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).

• Proficient in Canva for rapid content creation and template utilization.

• Strong understanding of aspect ratios, platform specifications, and ad-first design principles.

• Hands-on experience utilizing AI tools (e.g., ChatGPT, Higgsfield, Krea, HeyGen, InVideo, Nano Banana) within creative workflows for ideation, scripting, visual generation, and video production.

• Proven ability to create performance marketing creatives that drive conversions, not just aesthetic branding.

• Deep understanding of US design trends, including clean, minimalist, and conversion-focused aesthetics.

• Ability to design for trust, credibility, and high-ticket decision-making processes.

• Proven ability to take a rough idea and transform it into a finished, high-quality asset.

• Self-managed, deadline-driven, and quality-focused work ethic.

Preferred Skills:

• Experience specifically within the residential solar industry or a related high-ticket consumer service industry.

• Familiarity with A/B testing methodologies and data analysis for creative optimization.

• Basic understanding of SEO principles as they relate to video content and website visuals.

• Experience in developing and managing brand guidelines.

📝 Enhancement Note: The requirement for "AI Proficiency" is highlighted, indicating that practical, hands-on experience with specific AI tools in a creative context is as crucial as traditional design software skills. The focus on "performance marketing creatives" over "aesthetic branding" is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional graphic and video design work.

• Specific sections dedicated to performance marketing creatives, including examples of Facebook/Instagram ads, landing page graphics, and other conversion-focused assets.

• A distinct section demonstrating video production capabilities, including short-form social media videos (Reels, TikToks, Shorts) and educational explainer videos.

• A dedicated showcase of how AI tools were integrated into the creative process, highlighting efficiency gains, unique visual concepts, or improved output quality.

• Examples of technical diagrams, infographics, or pitch decks created for B2C audiences.

Process Documentation:

• Demonstrate a clear process for managing a creative pipeline from brief to final delivery, including project management and asset organization.

• Show evidence of a workflow for concept ideation, utilizing brainstorming, mood boards, and AI-assisted ideation tools.

• Outline a process for A/B testing creative variations and iterating based on performance data.

• Provide examples of how you maintain brand consistency across diverse creative assets and platforms.

📝 Enhancement Note: The portfolio is expected to be results-oriented, with a strong emphasis on demonstrating ROI and performance metrics. Applicants should be prepared to articulate their creative process, particularly how they leverage AI and data to achieve business objectives.

💵 Compensation & Benefits

Salary Range: Given the location in India (Sahibzada Ajit Singh Nagar, Punjab) and the requirement for 5+ years of experience with specialized skills in Adobe Creative Suite and AI tools for performance marketing, a competitive salary range for a Graphic & Video Designer would typically fall between ₹7,00,000 to ₹15,00,000 per annum. This range accounts for the high demand for skilled designers, the specific technical requirements, and the focus on US market standards. A precise figure would depend on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Full-time employment with a US-based company, offering exposure to international market standards and practices.

• Opportunity to work with cutting-edge AI tools and contribute to innovative creative strategies.

• Potential for professional growth and development within a growing solar sales and installation firm.

• Standard Indian employment benefits as per local labor laws, which may include provident fund, gratuity, and paid time off.

• A dynamic work environment with a focus on performance and continuous improvement.

Working Hours: 6:30 AM to 3:30 PM IST (9 hours including a break), which aligns with the need to overlap with US working hours for collaboration and receiving feedback from the US-based team. This amounts to approximately 40 hours per week.

📝 Enhancement Note: The salary estimate is based on research into comparable roles in Sahibzada Ajit Singh Nagar, India, considering the experience level and specialized skill set. The working hours are specifically structured to facilitate collaboration with the US market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Residential Solar Sales and Installation. This industry is experiencing significant growth driven by environmental concerns, government incentives, and increasing consumer adoption of renewable energy solutions. Lytegen operates within a competitive market that demands effective lead generation and customer acquisition strategies.

Company Size: While not explicitly stated, Lytegen is described as a "leading solar sales and installation firm headquartered in Sacramento, CA," implying a mid-to-large sized organization with established operations and a growing market presence. For operations professionals, this means opportunities for impact within a structured yet evolving environment.

Founded: Lytegen is headquartered in Sacramento, CA. The founding date is not provided, but their positioning as a "leading firm" suggests a significant operational history and market establishment.

Team Structure:

• The Graphic & Video Designer will likely be part of the marketing department, reporting to a Marketing Manager or Director.

• There will be close collaboration with marketing specialists, lead generation teams, and potentially sales teams.

Methodology:

• Data-Driven Creativity: Emphasis on using performance data from ad campaigns to inform and optimize creative assets for maximum conversion.

• AI-Augmented Workflow: A proactive approach to integrating AI tools to enhance efficiency, speed up production, and explore new creative avenues.

• Agile Creative Production: Ability to adapt quickly to market changes, test new concepts rapidly, and iterate designs based on feedback and results.

• US Market Focus: All creative output is geared towards understanding and appealing to the US consumer mindset for residential solar solutions.

Company Website: https://lytegen.com/

📝 Enhancement Note: The company culture appears to be performance-driven, innovative, and focused on leveraging technology (especially AI) to achieve business goals in a competitive US market. The on-site role in India supports a global operational model.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-to-senior level individual contributor role, requiring significant expertise and autonomy. The "Graphic & Video Designer (US Market)" title, coupled with the 5+ years of experience requirement and the emphasis on ownership and strategic thinking, places it beyond an entry-level or junior position. It's a role for someone who can independently drive creative strategy for a specific market.

Reporting Structure: The designer will likely report to a Marketing Manager or Director, with a dotted line to US-based marketing leads. This structure facilitates clear direction and feedback loops between the Indian creative team and the US market-facing marketing functions.

Operations Impact: The role has a direct impact on lead generation and customer acquisition for Lytegen's US residential solar business. High-performing creatives translate directly into lower Cost Per Lead (CPL) and higher conversion rates, significantly influencing sales pipeline growth and overall revenue.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative workflows, performance marketing design, or specific video production techniques for the solar industry.

• Leadership: Potential to move into a Lead Graphic Designer, Creative Manager, or Art Director role as the team expands, overseeing junior designers or specific creative projects.

• Cross-functional Development: Gain broader exposure to marketing strategy, A/B testing, and data analysis within the performance marketing domain.

• Skill Expansion: Opportunity to learn about new marketing technologies, analytics platforms, and emerging creative trends relevant to the US market.

📝 Enhancement Note: The growth trajectory for this role involves deepening specialized skills in performance marketing and AI, or transitioning into a leadership capacity within the creative or marketing function. The US market focus provides a valuable niche for career development.

🌐 Work Environment

Office Type: The role is explicitly stated as "Mohali On-site," indicating a traditional office-based work environment within Lytegen's Indian operations. This suggests a structured setting with dedicated workspace and potential for in-person team collaboration.

Office Location(s): Sahibzada Ajit Singh Nagar, Punjab, India. This location is often referred to as Mohali, a well-developed urban area with a growing IT and business sector, offering good infrastructure and accessibility.

Workspace Context:

• Collaborative Space: While on-site, the environment likely fosters collaboration, especially given the need to work closely with US-based teams. This may involve shared project spaces or regular team meetings.

• Technology Access: Expect access to standard office infrastructure, high-speed internet, and potentially specialized hardware required for video editing and graphic design. The company's emphasis on AI tools suggests a commitment to providing necessary software and platforms.

• Team Interaction: Opportunities for direct interaction with local colleagues within the marketing and operations teams, facilitating knowledge sharing and a supportive work atmosphere.

Work Schedule: The specified working hours are 6:30 AM to 3:30 PM IST. This schedule is designed to create a significant overlap with US working hours, enabling real-time communication and collaboration with US-based marketing and sales teams. This schedule may require adaptability and proactive time management.

📝 Enhancement Note: The on-site nature of the role in Sahibzada Ajit Singh Nagar, combined with the early start time, is strategically designed to bridge the time difference with the US market. This environment supports focused work and real-time collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, technical skills, and AI proficiency.

• Technical Interview: A discussion focused on your design process, proficiency with Adobe Creative Suite, and practical experience with AI tools. You may be asked to walk through specific projects from your portfolio.

• Portfolio Presentation: A dedicated session where you present key pieces from your portfolio, highlighting your performance marketing experience, AI integration strategies, and understanding of the US market aesthetic. Be prepared to discuss the rationale behind your design choices and the results achieved.

• Scenario-Based Questions: You might be presented with hypothetical design challenges relevant to the US solar market (e.g., "How would you design an ad to target homeowners interested in solar financing?").

• Cultural Fit & Collaboration: An assessment of your ability to work independently, manage deadlines, communicate effectively with a remote US team, and align with Lytegen's performance-driven culture.

Portfolio Review Tips:

• Highlight Performance: Clearly label and explain projects that demonstrate measurable results (e.g., "Ad campaign that reduced CPL by 15%"). Quantify impact wherever possible.

• Showcase AI Integration: Dedicate a section or clearly mark projects where AI tools were used. Explain how AI was used and the specific benefits it provided (e.g., "Used ChatGPT for ad copy variations, leading to a 10% uplift in click-through rates").

• US Market Aesthetic: Ensure your portfolio reflects an understanding of clean, modern, and conversion-focused design principles relevant to the US consumer.

• Process Clarity: Be ready to articulate your design process, from brief interpretation to final asset delivery, including your workflow for A/B testing and iteration.

• Video Emphasis: Given the dual role, ensure your video work is well-represented, showcasing editing skills, motion graphics, and effective use of AI in video production.

Challenge Preparation:

• AI Tool Familiarity: Practice using a few of the mentioned AI tools (ChatGPT, InVideo, etc.) to generate creative assets or ideas. Be ready to discuss your experience and preferences.

• US Solar Market Research: Familiarize yourself with current trends and common visual themes in US residential solar advertising.

• Performance Metrics: Refresh your understanding of key marketing metrics like CPL, CPA, CTR, and conversion rates, and how design impacts them.

📝 Enhancement Note: The interview process heavily emphasizes practical application, demonstrated results, and the ability to leverage AI for performance marketing. Candidates should prepare to not only show their work but also explain the strategic thinking and process behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (graphic design, image manipulation), Illustrator (vector graphics, logos, diagrams), Premiere Pro (video editing, timeline management), and After Effects (motion graphics, visual effects, animation).

• Canva: Proficiency expected for rapid content creation, template utilization, and potentially social media asset generation.

Analytics & Reporting:

CRM & Automation:

AI & Emerging Tools:

• Text Generation: ChatGPT (for script ideation, headline variations, ad angles).

• Visual Generation/Ideation: Higgsfield, Krea, Nano Banana (for AI visual generation, concept exploration, visual experimentation).

• AI Avatar Video: HeyGen (for creating educational or sales content with AI avatars).

• Rapid Video Prototyping: InVideo (for quick video iterations and ad creative development).

• General AI Design Tools: Familiarity with any emerging AI tools that enhance production speed, testing capabilities, and output quality.

📝 Enhancement Note: The technology stack is heavily skewed towards creative production tools, with a significant emphasis on AI-driven platforms. Candidates must demonstrate practical experience with these tools, not just theoretical knowledge.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering measurable results, with creative output directly linked to lead generation and conversion rates.

• Innovation & Efficiency: Encouragement to explore and integrate new technologies, particularly AI, to streamline workflows and enhance creative output.

• Quality & Professionalism: Maintaining high standards in design execution and brand representation, reflecting a premium aesthetic for the US market.

• Independence & Ownership: Expectation that individuals will take initiative, manage their tasks autonomously, and be accountable for their work.

• Data-Informed Decision-Making: Using performance data and A/B testing results to guide creative strategy and optimization.

Collaboration Style:

• Remote Collaboration: Significant interaction with US-based marketing teams, requiring clear communication, proactive updates, and adaptability to different time zones.

• Cross-functional Integration: Working closely with marketing specialists to understand campaign objectives, target audience, and performance feedback.

• Feedback Loops: An open environment for constructive criticism and iterative design based on performance data and stakeholder input.

• Knowledge Sharing: Encouragement to share insights on new AI tools, design trends, and effective creative strategies within the team.

📝 Enhancement Note: The culture values proactive individuals who can blend creative talent with a results-oriented mindset and a willingness to embrace technological advancements like AI. Effective communication across geographical and cultural divides is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating and communicating with a US-based team across significant time differences requires proactive planning and clear communication strategies.

• US Market Nuances: Deeply understanding and consistently applying the aesthetic and consumer psychology relevant to the US residential solar market can be challenging without direct exposure.

• AI Tool Integration: Staying abreast of rapidly evolving AI tools and effectively integrating them into a robust creative workflow while maintaining high quality and originality.

• Balancing Performance & Brand: Simultaneously optimizing for conversion metrics while upholding and evolving a premium brand identity can be a delicate balance.

• Managing Multiple Platforms: Producing diverse assets for various social media platforms and marketing channels, each with unique specifications and audience expectations.

Learning & Development Opportunities:

• AI Specialization: Deep dive into advanced AI techniques for content creation, potentially becoming a subject matter expert within the company for AI-driven design.

• Performance Marketing Expertise: Gain in-depth knowledge of digital marketing strategies, A/B testing methodologies, and data analytics related to creative performance.

• US Market Insights: Develop a sophisticated understanding of consumer behavior, market trends, and design preferences within the US residential solar sector.

• Creative Leadership: Potential to mentor junior designers or lead creative projects as the team grows, developing project management and strategic oversight skills.

• Industry Trends: Continuous learning opportunities through industry publications, webinars, and potentially conferences focused on design, marketing, and renewable energy.

📝 Enhancement Note: The role presents opportunities to become a specialist in AI-augmented performance marketing creatives for a high-growth industry, with clear pathways for skill development and career progression. Navigating the challenges will be key to unlocking these opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting Facebook ad creative for a B2C service, from initial brief to final delivery." (Focus on your steps, AI integration, and optimization strategies).

• "How do you balance maintaining brand consistency with the need to create diverse, performance-driven ad variations?" (Highlight your approach to brand guidelines and A/B testing).

• "Walk us through a project where you used AI tools to significantly improve creative output or efficiency. What were the challenges and outcomes?" (Be specific about the tools, your role, and measurable results).

Company & Culture Questions:

• "What interests you about Lytegen and the residential solar industry?" (Show you've researched the company and industry).

• "How do you stay updated on US design trends and AI technology?" (Demonstrate continuous learning).

• "Describe your experience working with remote teams or in a global operational setup." (Highlight your communication and collaboration skills).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your creative solution (including AI if applicable), the process, and the quantifiable results.

• Quantify Everything: Use numbers and data wherever possible to demonstrate the impact of your work (e.g., "Increased CTR by X%", "Reduced CPL by Y%", "Generated Z leads").

• AI Integration Spotlight: Clearly articulate how and why you used specific AI tools. Did it speed up a process? Generate novel ideas? Improve visual quality?

• US Market Focus: Explain how your design choices resonate with the US consumer, particularly concerning trust, credibility, and decision-making for a high-ticket purchase.

• Conciseness: Be prepared to present your best work efficiently, respecting the interviewer's time. Focus on quality over quantity.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially with AI), and a strong understanding of performance marketing principles applied to the US market. Your portfolio is your primary tool to showcase this.

📌 Application Steps

To apply for this Graphic & Video Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is tailored to highlight performance marketing creatives and AI integration. Organize it logically, perhaps with sections for static ads, video work, and AI-assisted projects, clearly stating the impact of each.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience, proficiency in Adobe Creative Suite and AI tools, and any experience in performance marketing or the solar industry. Use keywords from the job description.

• Prepare for Presentation: Practice walking through your portfolio, articulating your design process, and explaining the results of your work, especially any AI-driven projects. Be ready to discuss your understanding of the US market aesthetic.

• Company Research: Familiarize yourself with Lytegen's website, current marketing efforts, and the broader US residential solar market to demonstrate genuine interest and understanding during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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