Graphic Designer (US Market)

📍 Job Overview

Job Title: Graphic & Video Designer (US Market)

Company: Lytegen

Location: Panchkula, Haryana, India

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design / Energy

Date Posted: April 15, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and creative output for Lytegen's US residential solar market through high-performing static and video assets.

• Independently manage the end-to-end creative process from concept to execution, leveraging modern AI tools to enhance speed, quality, and creative experimentation.

• Collaborate with the marketing team to optimize ad creatives for conversion, focusing on CPL reduction and A/B testing of visual hooks and messaging.

• Maintain and evolve Lytegen's brand guidelines to ensure a premium, trustworthy, and clean aesthetic aligned with US market expectations.

📝 Enhancement Note: This role is specifically tailored for a designer who can operate as a creative partner, not just an executor. The emphasis on AI tool integration, performance marketing creatives, and understanding the US consumer mindset indicates a strategic and results-oriented position within the marketing and GTM function. The specific mention of the US Residential Solar market requires a nuanced understanding of that sector's visual language and consumer psychology.

📈 Primary Responsibilities

• Multi-Format Design: Create high-impact static graphics for platforms like Facebook, Instagram, and LinkedIn, as well as landing pages. Design technical diagrams, solar process infographics, pitch decks, and website visuals, with a strong focus on scroll-stopping ad creatives optimized for conversion.

• Video Production: Script, edit, and produce a variety of video content, including short-form videos (Reels, TikToks, Shorts), mid-form educational content for YouTube, and potentially AI avatar videos. This includes adding motion graphics, subtitles, transitions, and hooks specifically optimized for US audiences.

• AI-Integrated Creative Workflow: Strategically utilize AI tools such as ChatGPT for ideation and scripting, Higgsfield and Krea for visual generation, HeyGen for AI avatars, InVideo for rapid prototyping, and Nano Banana or similar tools for creative experimentation. The goal is to combine AI-assisted production with strong human design judgment for enhanced output and efficiency.

• Ad Creative Optimization: Collaborate with the marketing team to A/B test visual hooks, suggest new creative directions based on performance data, and build multiple variations for testing (including headline, thumbnail, opening 3 seconds, and CTA placement) to continuously optimize creatives for CPL reduction.

• Brand Consistency: Maintain and evolve Lytegen’s brand guidelines, ensuring a premium, trustworthy, and clean aesthetic that aligns with US market expectations. Balance conversion focus with strong brand positioning.

• Asset and Workflow Management: Independently manage the creative pipeline, maintain an organized library of raw footage, templates, thumbnails, and final exports, and create reusable templates to scale production efficiently.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design skills with a forward-thinking approach to AI integration and performance marketing. The emphasis on "ad-first design" and "conversion-focused aesthetic" indicates that success in this role will be measured by tangible marketing outcomes, not just creative output.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for roles with this level of experience. Relevant certifications in design software or AI tools may also be considered.

Experience:

• 5+ years of professional graphic and video design experience.

Required Skills:

• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects.

• Strong proficiency in Canva for rapid design and template creation.

• Deep understanding of aspect ratios, platform specifications, and the principles of ad-first design.

• Hands-on experience using AI tools in creative workflows for ideation, scripting, visual generation, and video production.

• Ability to leverage emerging AI platforms to improve production speed, testing capability, and output quality.

• Strong understanding of US design trends, with a focus on clean, minimalist, and conversion-focused aesthetics.

• Ability to design for trust, credibility, and high-ticket decision-making scenarios.

• Proven ability to take a rough idea and transform it into a polished, finished asset.

• Self-management skills, with a deadline-driven and quality-focused approach.

Preferred Skills:

• Experience within the residential solar industry or a similar high-ticket consumer sales environment.

• Familiarity with AI tools like Higgsfield, Krea, HeyGen, InVideo, and Nano Banana, or similar emerging platforms.

• Experience with A/B testing methodologies and data analysis for creative optimization.

• Knowledge of basic video scripting and storytelling principles for digital platforms.

📝 Enhancement Note: The emphasis on "performance marketing creatives" and "ad-first design" suggests that candidates with a proven track record of driving measurable results through their design work will be highly favored. The explicit mention of AI tools indicates that practical, hands-on experience with these platforms is crucial, not just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional graphic and video design work.

• Specific examples of performance marketing creatives (e.g., social media ads, landing page graphics) that demonstrate a clear impact on conversion rates or lead generation.

• Case studies illustrating the process of developing static graphics and video assets from concept to final execution, highlighting the problem, solution, and results.

• Demonstrations of AI tool integration within creative workflows, showcasing how AI was used to enhance speed, quality, or creative exploration.

• Examples of motion graphics, animated explainer videos, and short-form social media video content tailored for US audiences.

Process Documentation:

• For each portfolio piece, be prepared to articulate the design process, including:

  • Initial brief and understanding of objectives (e.g., CPL reduction, brand awareness).
  • Ideation and concept development phase, including any AI-assisted brainstorming.
  • Tool selection and justification for using specific software or AI platforms.
  • Iteration and refinement based on feedback or performance data.
  • Final asset delivery and its intended use.

• Ability to discuss how templates were created or utilized to scale production and maintain brand consistency.

📝 Enhancement Note: The portfolio is critical for this role. It needs to go beyond just aesthetic appeal and clearly demonstrate the candidate's ability to create visuals that drive business outcomes. The expectation for AI tool integration means candidates should be ready to discuss and show how they've used these tools in their actual projects.

💵 Compensation & Benefits

Salary Range:

Given the experience level (5+ years), the specialized skill set in both graphic and video design, the integration of AI tools, and the focus on performance marketing for the US market, the estimated salary range for a Graphic & Video Designer in Panchkula, India, would be ₹6,00,000 to ₹12,00,000 per annum. This estimate is based on industry benchmarks for experienced designers in India, adjusted for the specific technical and market requirements of this role.

• ₹6,00,000 - ₹8,00,000: For candidates with 5-7 years of experience, strong core design skills, and emerging AI tool proficiency.

• ₹8,00,000 - ₹10,00,000: For candidates with 7-9 years of experience, a solid portfolio of performance marketing creatives, and proven AI tool integration.

• ₹10,00,000 - ₹12,00,000+: For candidates with 9-10+ years of experience, exceptional portfolios demonstrating significant impact on conversion rates, and advanced AI tool mastery.

Benefits:

• Full-Time Employment: Standard benefits package applicable to full-time employees in India.

• Health Insurance: Comprehensive health and medical coverage for employees and potentially dependents.

• Paid Time Off: Annual leave, sick leave, and national holidays as per Indian labor laws.

• Professional Development: Opportunities for training and upskilling in new AI tools and design techniques.

• Performance Bonuses: Potential for bonuses tied to individual and team performance metrics, such as reduced CPL.

• Modern Work Environment: Access to up-to-date technology and creative software.

Working Hours:

• 6:30 AM to 3:30 PM IST (9 hours, including a 1-hour break). This schedule is designed to align with business hours in the United States market, facilitating real-time collaboration with the US-based team.

📝 Enhancement Note: The salary range is an estimate and can vary significantly based on the candidate's specific portfolio, interview performance, and negotiation. The working hours are a key aspect of this role, requiring alignment with US time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Residential Solar Sales and Installation. Lytegen operates within the rapidly growing renewable energy sector, specifically focusing on providing solar solutions to homeowners in the United States. This industry is characterized by a strong emphasis on sales, customer acquisition, and technological innovation.

Company Size: Lytegen is described as a "leading solar sales and installation firm," though specific employee numbers are not provided. Given the focus on a US market and an on-site team in India for specialized functions, it's likely a mid-sized to large organization with a significant operational footprint. This size suggests established processes but also potential for agility and growth.

Founded: Lytegen is headquartered in Sacramento, CA. The founding date is not provided but implies an established presence in the solar industry.

Team Structure:

• Marketing & Creative Team: This role will likely be part of a broader marketing department, collaborating closely with marketing managers, performance marketers, and potentially other designers or content creators.

• Cross-Functional Collaboration: The designer will need to work closely with sales teams, lead generation specialists, and potentially product/technical teams to ensure visual assets are aligned with sales objectives and product messaging.

• Reporting: The role is likely to report to a Marketing Lead or Creative Director, with a strong dotted line to US-based marketing stakeholders for feedback and performance review.

Methodology:

• Data-Driven Creatives: The core methodology revolves around creating visuals that are not only aesthetically pleasing but also performant. This involves continuous A/B testing of creative elements and optimization based on lead generation and conversion data.

• AI-Assisted Production: A key methodology is the strategic integration of AI tools to enhance efficiency, speed up ideation, and enable greater creative experimentation.

• Agile Workflow: Given the fast-paced nature of digital marketing and the US market focus, an agile and iterative approach to creative development and deployment is expected.

Company Website: lytegen.com

📝 Enhancement Note: The company's focus on the US Residential Solar market is a critical differentiator. Candidates need to understand the competitive landscape, the consumer decision-making process for solar, and the visual language that resonates with US homeowners. The integration of AI is positioned as a core operational methodology, not just an optional tool.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor. It requires significant autonomy and expertise, acting as a "creative partner" rather than a junior designer. The scope includes end-to-end ownership of visual assets for a specific, high-impact market.

Reporting Structure: The designer will report to a manager within the Indian operations team, likely in marketing or creative services. However, a significant portion of their work and feedback will come from US-based marketing stakeholders. This dual reporting/collaboration structure requires strong communication skills and the ability to manage feedback from different regions and perspectives.

Operations Impact: The designer's work directly impacts Lytegen's ability to generate qualified leads and acquire customers in the US residential solar market. Their success is measured by the performance of their creatives in driving down Cost Per Lead (CPL) and increasing conversion rates. This role is central to the company's Go-To-Market (GTM) strategy for lead generation.

Growth Opportunities:

• Specialization in AI-Driven Design: Deepen expertise in leveraging cutting-edge AI tools for creative production, becoming a subject matter expert within the company.

• Leadership in Creative Strategy: As experience grows, there's potential to influence the overall creative strategy for the US market, leading projects and mentoring junior designers.

• Cross-functional Role Expansion: Opportunity to gain deeper insights into performance marketing, lead generation funnels, and sales processes, potentially leading to roles in marketing management or GTM strategy.

• Industry Expertise: Develop specialized knowledge in the renewable energy sector and the US residential solar market, which can open doors to other roles within the industry.

📝 Enhancement Note: The growth potential here is significant for someone who excels at translating data insights into effective visual communication and successfully navigates cross-cultural collaboration. The role offers a chance to be at the forefront of AI adoption in creative workflows.

🌐 Work Environment

Office Type: The job is advertised as "Mohali On-site," indicating a physical office environment. This suggests a structured workplace where in-person collaboration and adherence to specific working hours are expected.

Office Location(s): Panchkula, Haryana, India. This location will be the primary work base, requiring the candidate to be present at the Lytegen office during specified hours.

Workspace Context:

• Collaborative Environment: The on-site setup likely fosters direct collaboration with other team members in the Panchkula office, particularly within the marketing and operations functions.

• Technology Access: Employees will have access to the necessary hardware, software licenses (Adobe Creative Suite, etc.), and potentially specialized AI tools and platforms required for their role.

• US Market Alignment: The workspace will be equipped to support the 6:30 AM to 3:30 PM IST working hours, facilitating synchronous communication and collaboration with US-based teams.

Work Schedule: The fixed schedule of 6:30 AM to 3:30 PM IST is crucial. This is not a flexible schedule but one deliberately set to overlap significantly with US business hours, enabling real-time interaction with the US marketing team for feedback, strategy alignment, and performance reviews.

📝 Enhancement Note: The on-site requirement and specific working hours are key to understanding the daily rhythm of this role. The intention is to create a seamless extension of the US marketing team in India, requiring dedication to the specified schedule for effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess technical skills, relevant experience, and AI tool proficiency. Candidates with strong portfolios showcasing performance marketing work and AI integration will be prioritized.

• Technical/Creative Assessment: A practical design challenge or a detailed portfolio review session. This may involve presenting specific case studies, discussing creative decisions, and demonstrating how AI tools were used to achieve results. Expect questions about US market trends and conversion-focused design principles.

• Behavioral/Cultural Fit Interview: An interview focusing on problem-solving skills, ability to work independently, manage deadlines, collaborate with remote teams, and adapt to new technologies. Questions may explore how the candidate approaches creative briefs, handles feedback, and stays updated on design and AI trends.

• Final Interview: Potentially with senior management or US-based marketing leads to discuss strategic alignment and long-term fit within the company.

Portfolio Review Tips:

• Highlight Performance: Showcase examples where your design work directly contributed to measurable marketing outcomes (e.g., increased click-through rates, reduced cost per lead). Quantify results whenever possible.

• Demonstrate AI Integration: Clearly articulate and visually demonstrate how you've integrated AI tools into your workflow. This could include AI-generated concepts, AI-assisted scripting, or AI-enhanced visuals.

• US Market Relevance: Ensure your portfolio includes work that reflects an understanding of US design aesthetics, consumer psychology, and current digital marketing trends.

• End-to-End Process: Be prepared to walk through your process for a few key projects, explaining your design decisions, the tools you used, and the rationale behind them.

• Variety of Formats: Include examples of static graphics (ads, infographics, web banners) and video content (short-form social, explainer videos, motion graphics).

Challenge Preparation:

• AI Tool Familiarity: Brush up on your practical skills with AI design and content generation tools. Be ready to discuss specific use cases and benefits.

• US Solar Market Research: Familiarize yourself with the visual marketing landscape of the US residential solar industry. Look at competitors' ads, websites, and social media content.

• Conversion Optimization Principles: Understand the key elements that drive conversions in digital advertising – strong hooks, clear value propositions, compelling CTAs, and trustworthy visuals.

• Time Management: If a timed challenge is given, practice working efficiently under pressure, prioritizing tasks, and delivering a polished output within the allocated time.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to deliver results through design, particularly leveraging AI. A well-curated portfolio that clearly articulates ROI and AI usage will be the strongest asset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory, specifically Photoshop, Illustrator, Premiere Pro, and After Effects. These are the core tools for creating high-quality static and video assets.

• Canva: Proficient use is required, indicating a need for rapid design, template creation, and potentially collaboration on simpler assets.

• AI Tools: Hands-on experience with a range of AI platforms is essential. This includes:

  • Text/Scripting: ChatGPT or similar LLMs for ideation, scriptwriting, headline variations, and ad angles.
  • Visual Generation: Higgsfield, Krea, Nano Banana, or similar AI visual generation tools for concept exploration and asset creation.
  • Video Generation/Editing: HeyGen for AI avatar videos, InVideo for rapid video prototyping and ad creative iterations.
  • Emerging AI Tools: A willingness and ability to quickly learn and integrate new AI platforms as they become relevant.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are listed, but understanding how leads are generated and nurtured through CRM systems can provide valuable context for designing effective lead-generation assets.

📝 Enhancement Note: The explicit listing of AI tools signifies their integration into the daily workflow. Candidates should be prepared to discuss their proficiency and practical application of these specific or similar AI platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly in lead generation and conversion optimization.

• Innovation & Adaptability: Embracing new technologies, especially AI, and a willingness to experiment with creative approaches to stay ahead.

• Efficiency & Speed: A focus on streamlining workflows and leveraging tools to produce high-quality assets quickly and effectively.

• Collaboration & Communication: Working effectively with a remote US-based marketing team, requiring clear, concise, and proactive communication.

• Quality & Brand Integrity: Maintaining a high standard of design excellence and ensuring brand consistency across all visual touchpoints for the US market.

Collaboration Style:

• Asynchronous & Synchronous: While the working hours are set to enable synchronous collaboration with the US team, there will likely be a need for effective asynchronous communication for day-to-day updates and feedback exchange.

• Data-Informed Feedback: Creative direction and feedback will often be grounded in performance data, requiring the designer to be receptive to data-driven insights.

• Proactive Partnership: The company seeks a "creative partner," indicating an expectation for the designer to proactively contribute ideas, identify opportunities, and not just execute given tasks.

📝 Enhancement Note: The culture values individuals who are not only skilled designers but also strategic thinkers who can contribute to business objectives. The blend of US and Indian teams means adaptability and strong communication are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging US/India Time Zones & Culture: Effectively collaborating with a US-based marketing team while working on an Indian schedule requires strong communication and cultural understanding.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI tools and integrating them effectively into the workflow can be challenging.

• Balancing Creativity with Performance Metrics: Constantly striving to create innovative and engaging visuals while ensuring they meet strict performance targets (e.g., low CPL) can be demanding.

• Self-Management in a Remote-Supportive Role: While on-site, the role requires significant autonomy and self-discipline to manage a creative pipeline and meet deadlines independently.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Becoming an expert in utilizing a suite of advanced AI tools for design and video production.

• Deep Dive into Performance Marketing: Gaining in-depth knowledge of what makes digital creatives successful in the US residential solar market, informed by real performance data.

• Cross-Cultural Communication Skills: Enhancing abilities to communicate and collaborate effectively across different geographical locations and cultural backgrounds.

• Strategic Creative Development: Opportunities to move from execution to strategic input on creative campaign development and brand direction.

📝 Enhancement Note: This role offers a unique opportunity to be at the cutting edge of AI-driven creative production within a specific, high-growth industry. Overcoming the challenges will lead to significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve the speed or quality of your design work. What was the outcome?"

• "How would you approach designing a Facebook ad campaign for US homeowners interested in solar energy? What are the key visual elements you'd focus on?"

• "Walk us through your process for creating a short-form video (e.g., Reel) optimized for engagement and a specific call-to-action."

• "How do you balance aesthetic appeal with conversion-focused design principles in your work?"

Company & Culture Questions:

• "What do you know about Lytegen and the US residential solar market?"

• "How do you stay updated on US design trends and AI tool advancements?"

• "Describe your experience working with teams in different time zones. How do you ensure effective communication?"

• "How do you handle constructive criticism or feedback on your creative work, especially from data-driven marketing teams?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key piece in your portfolio, clearly articulate the problem, your proposed solution (design/video), the tools used (especially AI), and the quantifiable results achieved.

• Highlight AI's Role: Explicitly point out where and how AI tools were instrumental in your process – be it for ideation, asset generation, scripting, or optimization.

• Focus on Performance: Emphasize the "performance marketing" aspect. Show how your visuals drove leads, conversions, or engagement. Use metrics where possible.

• US Market Insight: Demonstrate your understanding of the US consumer and market aesthetics through your chosen examples.

• Conciseness and Clarity: Be prepared to present your portfolio efficiently, focusing on the most impactful and relevant pieces for this role.

📝 Enhancement Note: Be ready to speak confidently about your practical experience with AI tools and how you've used them to drive tangible business results. Your portfolio should be a testament to your ability to create effective performance marketing assets for the US market.

📌 Application Steps

To apply for this Graphic & Video Designer position:

• Submit your Application: Apply directly through the provided link on Workable. Ensure your resume and portfolio are up-to-date and easily accessible.

• Curate Your Portfolio: Tailor your portfolio to highlight your strongest performance marketing creatives, AI tool integration, and work relevant to the US market. Prioritize examples that show measurable results.

• Optimize Your Resume: Ensure your resume clearly lists your proficiency in Adobe Creative Suite, Canva, and specific AI tools. Quantify your achievements where possible, focusing on impact on conversion rates and lead generation.

• Prepare Your Narrative: Practice articulating your design process, your experience with AI, and your understanding of US market trends. Be ready to discuss specific portfolio pieces in detail.

• Research Lytegen: Understand Lytegen's mission, their position in the US residential solar market, and their target audience. This will help you tailor your application and responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.