Graphic Designer | University of Miami

📍 Job Overview

Job Title: Graphic Designer | University of Miami

Company: ASM Global

Location: Coral Gables, FL, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: May 14, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to driving revenue growth by creating compelling graphic content for Miami Hurricanes Athletics' revenue-generating initiatives.

• It involves leading the design and execution of a wide array of creative assets, from digital marketing campaigns to high-end partnership proposals.

• The position emphasizes maintaining brand consistency and elevating creative standards across all marketing and sales materials.

• A key aspect is the mentorship and guidance provided to a junior designer, ensuring team efficiency and quality.

📝 Enhancement Note: While this role is for a Graphic Designer, its placement within ASM Global's partnership with the University of Miami, specifically focusing on revenue-generating verticals like ticketing, hospitality, development, and global partnerships, positions it within the broader scope of GTM (Go-To-Market) and Revenue Operations. The emphasis on supporting sales and partnership initiatives through creative execution is a critical function that directly impacts revenue generation and operational efficiency in attracting and retaining partners and customers.

📈 Primary Responsibilities

• Lead the design and production of all ticketing and hospitality creative assets across digital platforms (email, web, paid media, social) and print.

• Conceptualize and execute co-branded campaigns and sponsor activations, ensuring adherence to Miami Athletics brand guidelines.

• Design essential print collateral, signage, environmental graphics, and experiential elements to enhance fan and partner engagement.

• Uphold and elevate brand consistency and creative standards across all revenue-driving initiatives, ensuring a premium look and feel.

• Manage the end-to-end design project lifecycle, from initial concept and file preparation to coordinating with external vendors for production.

• Foster strong cross-functional collaboration with marketing, partnerships, ticket sales, and development teams to align creative with strategic goals.

• Develop high-impact partnership proposals, sales decks, and sponsor-facing materials that effectively communicate value propositions.

• Mentor and provide direction, feedback, and workflow support to the Creative Specialist, promoting their professional development and ensuring team synergy.

📝 Enhancement Note: These responsibilities are expanded to reflect the revenue-generating nature of the role. The emphasis on "sponsorships," "sales decks," and "partner activations" directly links the creative output to business development and revenue generation, a core function within GTM operations. Mentoring a junior designer implies a level of operational responsibility for team output and quality control.

🎓 Skills & Qualifications

Education: While specific degree requirements are not detailed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field is typically expected for professional design roles.

Experience: 1-2 years of professional graphic design experience, with a strong preference for experience in agency settings, in-house creative departments, or within the sports/entertainment industry.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating high-quality visual assets.

• Expertise in presentation and proposal design, with a strong command of Microsoft PowerPoint for creating compelling sales and partnership materials.

• Deep understanding of print production processes, including file preparation for large-format graphics and various printing methods.

• Proven ability to manage multiple high-priority design projects simultaneously in a fast-paced, deadline-driven environment.

• Excellent organizational skills to track projects, manage assets, and coordinate with stakeholders and vendors.

• Strong communication skills for articulating design concepts, providing feedback, and collaborating effectively with diverse teams.

Preferred Skills:

• Experience with motion graphics software such as Adobe After Effects and/or basic video editing knowledge using Premiere Pro for dynamic content creation.

• Photography skills, including shooting and basic retouching, to supplement design needs.

• Previous experience working within collegiate athletics, sports marketing organizations, or companies heavily involved in partnership development.

• Prior experience in mentoring, guiding, or overseeing the work of junior designers or creative specialists.

📝 Enhancement Note: The "0-2 years" AI-derived experience level is interpreted as entry-level, with a strong emphasis on a robust portfolio to compensate for limited professional tenure. The preferred skills are crucial for candidates aiming to stand out, especially the experience in collegiate athletics and mentorship, which directly aligns with the role's context and responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality creative assets demonstrating expertise in digital campaigns (social media, email, web banners), print collateral, and sophisticated presentation designs.

• Include examples of co-branded campaigns and partner activations, illustrating the ability to integrate multiple brands effectively.

• Present case studies or examples of designing for revenue-generating initiatives, such as ticketing promotions, hospitality packages, or partnership proposals.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation and concept development to final delivery and feedback integration.

• Be ready to explain how you manage project timelines, prioritize tasks, and coordinate with stakeholders and vendors to ensure efficient workflow and timely execution.

• Demonstrate an understanding of brand guidelines and how to maintain consistency across different platforms and collateral types, especially within a collegiate athletics context.

📝 Enhancement Note: This section is developed to guide candidates on what a strong portfolio for this role should contain, focusing on the revenue-generating and partnership aspects. It emphasizes not just visual output but also the candidate's process, project management, and understanding of brand integration, which are critical operational aspects for a GTM-focused creative role.

💵 Compensation & Benefits

Salary Range:

Based on industry standards for Graphic Designers with 0-2 years of experience in the Coral Gables, FL area, and considering the hybrid work arrangement and the prestige of the client (University of Miami) and employer (ASM Global), the estimated annual salary range is $50,000 - $65,000. This estimate accounts for the specialized nature of sports marketing and partnership-focused design.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans to support employee health and well-being.

• Life and Disability Insurance coverage, providing financial security for employees and their families.

• Paid Vacation time, allowing for work-life balance and employee rejuvenation.

Working Hours:

The role is designated as Full-Time, typically requiring approximately 40 hours per week. The hybrid work arrangement offers flexibility, allowing for a mix of on-site and remote work, though specific in-office days will likely be dictated by project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimate based on general market data for graphic design roles in South Florida and the specified experience level, augmented by the specialized industry context (sports marketing, partnerships). The benefits listed are directly from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment, Venue Management, Live Events, Marketing Partnerships. ASM Global operates on a global scale, managing a vast network of venues and partnering with major sports organizations and entertainment brands. The University of Miami partnership places this role at the intersection of collegiate athletics and premium brand partnerships.

Company Size: ASM Global is a large enterprise, indicated by its network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests annually. This implies a robust organizational structure with significant resources and opportunities for cross-departmental interaction.

Founded: Legends Global (as part of ASM Global) is a premier partner, suggesting a company with a strong established presence and a history of successful collaborations in the live entertainment and sports sectors. The specific founding date for ASM Global is not provided, but its operational scale points to a mature organization.

Team Structure:

• The Graphic Designer will report to the Assistant VP, Marketing and work closely with the Senior VP, Sales, indicating a direct link to revenue-generating functions.

• This role involves collaboration with various departments including marketing, partnerships, ticket sales, and development, highlighting a matrixed and cross-functional team environment.

Methodology:

• Data-driven creative strategies are implied, with a focus on supporting revenue growth through digital marketing, sales, and partnerships.

• Workflow optimization and efficiency are key, as evidenced by the need to manage multiple projects and mentor junior staff.

• A collaborative approach is central, with frequent interaction across departments and external vendors to ensure cohesive execution of campaigns and activations.

Company Website: https://www.asmglobal.com/

📝 Enhancement Note: This section synthesizes information from the job description and the LinkedIn company data to provide context. The "Legends Global" mention in the job description points to a specific partnership entity, and its integration with ASM Global's broader operational context is crucial. The revenue-focused nature of the role within this partnership is highlighted.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry-Level to Junior Graphic Designer, with 1-2 years of experience. It offers a foundational experience in a dynamic, revenue-focused environment within sports and entertainment marketing. The role provides exposure to end-to-end campaign execution, stakeholder management, and brand strategy.

Reporting Structure: The Graphic Designer reports to the Assistant VP, Marketing, and collaborates closely with the Senior VP, Sales. This direct line of sight to senior leadership in both marketing and sales provides valuable visibility and learning opportunities regarding revenue generation strategies and their creative support.

Operations Impact: The role's impact is directly tied to revenue generation. By creating compelling visuals for ticketing, hospitality, digital marketing, and partnerships, the Graphic Designer influences fan engagement, sponsor acquisition, and sales conversion rates. High-quality creative assets are essential for attracting partners, selling tickets, and enhancing the overall brand perception, all of which contribute to the financial success of Miami Hurricanes Athletics and ASM Global's partnership.

Growth Opportunities:

• Skill Advancement: Potential to deepen expertise in specialized areas like motion graphics, video editing, or advanced digital marketing creative through preferred qualifications and on-the-job learning.

• Career Progression: Opportunity to advance to a Senior Graphic Designer or Art Director role within ASM Global or Legends Global, potentially taking on larger projects or leading creative teams.

• Industry Specialization: Develop a niche expertise in sports and entertainment marketing creative, which is highly valued in this sector, opening doors to other similar organizations.

• Leadership Potential: The mentorship aspect of the role provides initial experience in team leadership, which can be a stepping stone to management positions.

📝 Enhancement Note: This analysis frames the Graphic Designer role within the context of revenue operations and GTM functions. The "Operations Impact" section directly connects creative work to business outcomes, and the "Growth Opportunities" highlight pathways relevant to specialized creative and GTM careers.

🌐 Work Environment

Office Type: Hybrid, combining on-site work at the University of Miami campus in Coral Gables, FL, with remote work flexibility. This model aims to balance collaborative needs with individual work efficiency.

Office Location(s): Primarily based at the University of Miami campus in Coral Gables, FL. This location offers access to a vibrant university environment and proximity to the broader South Florida business community.

Workspace Context:

• The workspace will likely be collaborative, requiring frequent interaction with marketing, sales, and partnership teams. Access to a creative studio environment or shared office space is probable.

• Employees will have access to industry-standard design software and technology, including Adobe Creative Suite and presentation software.

Work Schedule:

A standard full-time schedule (approximately 40 hours per week) is expected. The hybrid nature offers some flexibility in managing workdays, but specific on-site requirements may vary based on project deadlines, team meetings, and event-related needs. The fast-paced nature of sports marketing may occasionally require extended hours during peak seasons or around major events.

📝 Enhancement Note: This section details the work environment, emphasizing the hybrid model and its implications for collaboration and flexibility, which are important considerations for operations professionals managing their work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation: A likely step involving a presentation of your work, focusing on projects relevant to digital marketing, partnership proposals, and brand consistency. Be prepared to discuss your design process, problem-solving approach, and how your creative decisions supported specific objectives.

• Skills Assessment/Case Study: A practical exercise or case study to evaluate your proficiency in Adobe Creative Suite, PowerPoint, and your ability to conceptualize creative solutions under pressure. This might involve designing a sample asset or outlining a creative campaign.

• Behavioral & Cultural Fit Interview: Questions designed to assess your collaboration skills, ability to work in a hybrid environment, understanding of brand management, and how you handle deadlines and feedback. Discussions may also touch upon your experience mentoring or working with junior team members.

• Final Interview: Potentially with senior leadership (e.g., Assistant VP, Marketing or Senior VP, Sales) to discuss strategic alignment and overall fit within the revenue operations and marketing goals.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your skills in digital marketing (social, email), print production, and high-end presentation design. Prioritize work relevant to sports, entertainment, or partnership-driven businesses.

• Showcase Process: For each project, briefly outline the objective, your role, your creative process, the tools used, and the outcome or impact. Highlight how your design choices contributed to business goals (e.g., increased engagement, successful proposal).

• Demonstrate Brand Adherence: Include examples where you successfully worked within strict brand guidelines, especially if you have collegiate athletics or sports team experience.

• Highlight Presentation Design: Ensure you have strong examples of sales decks or partnership proposals that demonstrate your ability to convey complex information visually and persuasively.

• Quantify Impact (if possible): If you have metrics or results associated with your designs (e.g., increased click-through rates, successful sponsorship deals), present them clearly.

Challenge Preparation:

• Adobe Suite Proficiency: Be ready for exercises that test your speed and accuracy in Photoshop, Illustrator, and InDesign. Practice common tasks and design techniques.

• PowerPoint Mastery: Prepare to create a visually appealing and informative presentation slide or short deck on a given topic, demonstrating layout, typography, and visual hierarchy skills.

• Conceptual Thinking: Practice brainstorming creative concepts quickly for hypothetical campaigns or partnership activations within a sports context.

📝 Enhancement Note: This section provides actionable advice for navigating the interview and portfolio review process, specifically tailored to a creative role supporting revenue operations. The emphasis on portfolio content and interview preparation reflects the need for candidates to demonstrate not just artistic skill but also strategic thinking and operational effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is essential, specifically:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For page layout, brochure design, and print collateral creation.

• Microsoft PowerPoint: Required for creating high-end partnership proposals, sales decks, and presentations.

Analytics & Reporting:

CRM & Automation:

Other Potentially Relevant Tools (Preferred Skills):

• Adobe After Effects: For motion graphics, animations, and dynamic visual content.

• Adobe Premiere Pro: For basic video editing of promotional content.

📝 Enhancement Note: The "Tools & Technology Stack" section is populated with the specific software mentioned in the job description, highlighting the core requirements and preferred tools. This is critical information for operations professionals assessing their technical fit.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across departments (marketing, sales, partnerships, development) to achieve shared revenue goals. This involves open communication and mutual support.

• Creativity & Innovation: A drive to produce premium, strategic, and engaging creative content that elevates the brand and supports business objectives. This includes embracing new design approaches and technologies.

• Brand Ambition: A commitment to maintaining and enhancing the brand standards of Miami Hurricanes Athletics, ensuring a consistent and premium visual identity across all touchpoints.

• Efficiency & Execution: The ability to manage multiple projects effectively in a deadline-driven environment, delivering high-quality work on time to support ongoing revenue initiatives.

• Impact-Driven: A focus on how creative output directly contributes to revenue growth, partner acquisition, and fan engagement, demonstrating a results-oriented mindset.

Collaboration Style:

• Cross-Functional Integration: The role requires constant interaction with various teams, necessitating a proactive and communicative approach to ensure creative aligns with marketing, sales, and partnership strategies.

• Feedback & Iteration: An open attitude towards receiving and incorporating feedback from stakeholders to refine designs and ensure they meet objectives.

• Mentorship & Support: A willingness to guide and support the Creative Specialist, fostering a positive and productive team dynamic.

📝 Enhancement Note: This section interprets the company's stated values and the role's requirements to infer the team's operational culture and expected behaviors, focusing on aspects relevant to collaboration and results within a GTM context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Revenue Demands: Ensuring all creative output adheres to stringent brand guidelines while simultaneously meeting the diverse and often urgent needs of various revenue-generating departments (ticketing, sales, partnerships).

• Managing Multiple Stakeholders: Effectively navigating the expectations and feedback from different senior leaders (VP Marketing, VP Sales) and departments, each with potentially distinct priorities.

• Rapid Pace of Sports Marketing: Keeping up with the fast-paced, event-driven nature of collegiate athletics, which often requires quick turnaround times for creative assets and adaptability to changing campaign needs.

• Mentoring Junior Staff: Effectively guiding and developing the Creative Specialist, providing constructive feedback and workflow support while managing one's own design workload.

Learning & Development Opportunities:

• Advanced Creative Skills: Potential to gain hands-on experience with motion graphics (After Effects) and video editing (Premiere Pro) through preferred qualifications and project assignments.

• Sports Marketing Acumen: Deepen understanding of the sports and entertainment industry, specifically within collegiate athletics, and how creative strategies drive revenue and fan engagement.

• Partnership & Sales Strategy: Gain insight into the development of high-impact partnership proposals and sales collateral, learning what resonates with corporate sponsors and clients.

• Leadership Experience: The mentorship component offers early exposure to leadership responsibilities, providing valuable experience for future career growth.

📝 Enhancement Note: This section identifies potential challenges and growth areas specific to a creative role supporting revenue operations in the sports industry, offering a realistic outlook for candidates.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign to increase season ticket sales for the upcoming basketball season, considering both digital and print channels?" (Focus on process, target audience, creative concept, and brand integration).

• "Describe a time you had to balance strict brand guidelines with a client's unique creative request. How did you ensure both were met?" (Tests adherence to standards and problem-solving).

Company & Culture Questions:

• "What excites you about working with Miami Hurricanes Athletics and ASM Global?" (Demonstrate research and genuine interest).

• "How do you approach collaboration with non-creative teams like sales or partnerships to ensure your designs meet their objectives?" (Highlights communication and cross-functional skills).

Portfolio Presentation Strategy:

• Storytelling: For each selected project, articulate the "why" behind your design choices. Explain the problem you were solving and how your creative solution addressed it.

• Quantify Impact: If possible, share metrics or results that demonstrate the success of your designs (e.g., engagement rates, conversion improvements, successful deal closures).

• Highlight Process & Tools: Be prepared to discuss your workflow, the specific Adobe Creative Suite or PowerPoint features you utilized, and how you managed project timelines.

• Tailor to Role: Emphasize projects that showcase skills in digital marketing, print production, and sales/partnership collateral, as these are core to the role's revenue-generating focus.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates anticipate what will be asked and how to best present themselves, focusing on the intersection of creative skills and operational/revenue-generating responsibilities.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided Workday link: https://asmglobal.wd1.myworkdayjobs.com/careers/job/Coral-Gables-FL/Graphic-Designer---University-of-Miami_R100122728

• Portfolio Customization: Tailor your online portfolio or PDF submission to prominently feature your strongest work in digital marketing, print collateral, and high-end presentation/proposal design. Prioritize examples relevant to sports, entertainment, or partnership-driven initiatives.

• Resume Optimization: Ensure your resume clearly highlights your 1-2 years of professional experience, advanced proficiency in Adobe Creative Suite and PowerPoint, and any experience with sports marketing, collegiate athletics, or partnership development. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your creative work has supported business objectives, particularly revenue generation. Prepare to discuss your portfolio projects in detail.

• Company Research: Familiarize yourself with ASM Global, Legends Global, and the University of Miami Athletics. Understand their brands, recent campaigns, and the scope of their partnership, focusing on how creative plays a role in their Go-To-Market strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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