Graphic Designer, UI/UX

📍 Job Overview

Job Title: Graphic Designer, UI/UX

Company: PragerU

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is centered on the creation of compelling static and motion graphics for digital platforms, including web, mobile applications, and Over-The-Top (OTT) services, with a strong emphasis on UI/UX design principles.

• The Graphic Designer will be instrumental in developing and maintaining visual design systems, wireframes, and interactive prototypes to enhance user experience across PragerU's digital ecosystem.

• A key aspect of the role involves leveraging both traditional design techniques and emerging AI tools to produce innovative and effective visual content for a diverse range of marketing and educational initiatives.

• The position requires a highly collaborative individual who can translate feedback into design improvements, ensuring all visual assets align with PragerU's mission and brand identity, thereby supporting overall GTM strategy through effective visual communication.

📝 Enhancement Note: The job title "Graphic Designer, UI/UX" and the responsibilities listed indicate a hybrid role focusing on both visual asset creation and user interface/experience design. The emphasis on "web, app, and OTT platforms" and "wireframes, design systems, Figma prototypes" strongly suggests a need for operations-minded design thinking, where efficiency, scalability, and user journey optimization are critical. The mention of AI tools points to an innovative approach to content creation, which is increasingly relevant in GTM operations for rapid asset generation and testing.

📈 Primary Responsibilities

• Conceptualize and execute publish-ready static and motion graphics for diverse digital channels, including email campaigns, websites, mobile applications, digital advertisements, and social media content.

• Develop and refine UI components, art placements, and full-page layouts for websites, ensuring a cohesive and user-friendly interface.

• Create engaging graphic assets for video production, including the design and implementation of motion graphic templates using the Adobe Creative Suite.

• Design artwork and visual elements using traditional methods and advanced AI tools (e.g., Midjourney, ChatGPT, RunwayML), ensuring visual appeal and brand consistency.

• Produce wireframes, user flows, and interactive Figma prototypes to visualize and test user interfaces and user experiences.

• Support editorial and print design projects, including packaging, mailers, event materials, and multi-page publications, as needed.

• Develop and maintain reusable design templates and systems to streamline content creation and ensure brand consistency across all platforms.

• Collaborate effectively with non-design staff, including content creators, marketers, and developers, to translate their needs into intuitive and impactful visual solutions.

• Actively solicit and incorporate feedback from stakeholders to iterate on designs, optimizing for performance, engagement, and alignment with PragerU's mission.

• Stay abreast of the latest design trends, UI/UX best practices, and AI advancements, applying insights to continuously elevate PragerU's visual content and user experience.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the lifecycle of digital content creation, from ideation and wireframing to final asset production and optimization. The emphasis on "email, web, app, ads, and social media" highlights the need for versatile design skills applicable to various GTM channels. The explicit mention of "design systems" and "Figma prototypes" points to an expectation of creating scalable and maintainable design solutions, a hallmark of efficient operations.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, Interaction Design, or a related field is preferred, or equivalent practical experience demonstrating a strong foundation in design principles. Experience:

• 2-5 years of professional experience in graphic design, with a significant focus on UI/UX design, web design, and motion graphics.

• Proven track record of creating impactful visual assets for digital platforms, with a portfolio showcasing diverse projects. Required Skills:

• Print, Email, Web, Motion & Static Design: Demonstrated ability to produce high-quality designs across these various mediums.

• Strong Composition Skills: Excellent understanding of layout, visual hierarchy, and balance in design.

• Typography Expertise: Proficient in selecting and applying typefaces effectively to enhance readability and brand messaging.

• Color Application: Skilled in using color theory to evoke emotions, convey messages, and maintain brand consistency.

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, InDesign, AfterEffects, and Premiere Pro for comprehensive design and video production workflows.

• Figma Proficiency: Extensive experience with Figma, including wireframing, prototyping, creating design systems, and templating.

• AI Tool Proficiency: Experience with at least two AI generative art tools (e.g., Midjourney, Claude, GPT, Gemini, RunwayML).

• Collaboration & Communication: Ability to work effectively in a team environment, receive and implement feedback constructively, and communicate design rationale clearly.

• Agency & Judgment: Ability to work independently, manage multiple projects simultaneously, and make sound design decisions in a fast-paced environment.

• PragerU Content Familiarity: High familiarity with PragerU's existing content and brand aesthetic.

Preferred Skills:

• Illustration and Type Design: Ability to create original illustrations and custom typefaces.

• Photography and Videography: Experience in capturing and editing photographic and video content.

• Social Media Savvy: Understanding of best practices and visual trends for various social media platforms.

• Motion Graphics Templating: Advanced skills in creating reusable motion graphics templates for AfterEffects.

• Photo Retouching: Expertise in professional photo manipulation and enhancement.

• Digital Painting: Proficiency in digital painting techniques.

• Email Platforms: Familiarity with email marketing platforms such as Mailchimp, Iterable, or Braze.

• Shopify: Experience designing for e-commerce platforms.

• HTML, CSS, JavaScript: Basic understanding of front-end web development languages.

• AfterEffects Expressions: Knowledge of scripting for advanced animation in AfterEffects.

• Conceptual Understanding: Solid grasp of PragerU's mission and related philosophical concepts (e.g., free market economics, Judeo-Christian values, American history).

• Writing Experience: Background in marketing or creative writing.

📝 Enhancement Note: The "Must Have" skills are robust and indicate a need for a designer who can operate independently and contribute across multiple design disciplines from day one. The preferred skills highlight areas for growth and specialization, suggesting that the company values continuous learning and a broad skillset. The explicit mention of AI tools and specific Adobe/Figma functionalities points to a modern design operations workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: A comprehensive portfolio demonstrating a range of skills across print, email, web, and motion graphics. Each project should clearly articulate the design challenge, your role, the process followed, and the measurable impact or outcome.

• UI/UX Case Studies: Detailed case studies for at least two web or app projects that highlight your UI/UX design process, including wireframing, prototyping (preferably in Figma), user testing insights, and final design solutions. Emphasize how your design decisions improved user experience or achieved business objectives.

• Motion Graphics Examples: Specific examples of motion graphics work, including explainer animations, logo animations, or social media video assets, showcasing proficiency in AfterEffects.

• Design System Component Examples: Visual representations or documentation of design system components (e.g., buttons, forms, typography scales) that you have contributed to or developed, demonstrating an understanding of scalability and consistency.

• AI-Generated Work Samples: Include a section showcasing your proficiency with AI tools, presenting examples of AI-generated art or graphics that you have refined or integrated into larger design projects, along with a brief explanation of your process.

Process Documentation:

• Workflow Design & Optimization: Examples of how you have mapped out and improved design workflows to increase efficiency and output quality, particularly in collaborative settings.

• System Implementation & Automation: Descriptions of how you have utilized design systems or templating within tools like Figma to ensure consistency and speed up production for repetitive tasks.

• Measurement & Performance Analysis: Evidence of how you have tracked and analyzed the performance of your designs (e.g., A/B testing results for email or web elements, engagement metrics for social media graphics) and used this data to inform future design iterations.

📝 Enhancement Note: For a role combining graphic design and UI/UX, a portfolio is paramount. The emphasis on "measurable impact or outcome" and "design decisions improved user experience or achieved business objectives" signals that PragerU values data-driven design and ROI. Including AI-generated work and process documentation demonstrates an understanding of modern operational efficiency in design.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000+ per year.

This range is a target and will be finalized based on the candidate's experience, expertise, and current market data.

Benefits:

• Annual Bonus: Eligibility for an annual bonus, contingent upon individual performance and overall company success, rewarding contributions and achievements.

• Robust Benefits Package: A comprehensive package of benefits designed to support employee well-being, which may include health insurance (medical, dental, vision), retirement savings plans (e.g., 401k), paid time off (vacation, sick leave, holidays), and potentially other perks.

• Professional Development: Opportunities for continuous learning and skill enhancement, potentially including access to training, workshops, and industry conferences.

• Work-Life Balance Support: While on-site, the company aims for a supportive work environment that encourages a healthy balance between professional responsibilities and personal life.

Working Hours: 40 hours per week, typical for a full-time position. While specific daily hours are not detailed, the on-site nature suggests standard business hours, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: The salary range is competitive for a mid-level designer in Los Angeles. The mention of an "annual bonus based on personal and company performance" and a "robust benefits package" indicates a commitment to employee reward and well-being, which is a significant factor for operations professionals evaluating long-term career opportunities. The "40 hours per week" standard is typical, but operations roles often require flexibility; candidates should inquire about specific expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & Education Technology. PragerU operates at the intersection of media production, education, and advocacy, focusing on promoting American values through engaging digital content. This unique positioning requires a design team that can translate complex ideas into accessible and visually compelling formats for a broad audience.

Company Size: While not explicitly stated in the provided data, PragerU has been recognized as a "Best Place to Work in Los Angeles," suggesting a medium to large-sized organization with a structured and supportive work environment. This size typically allows for specialized teams and clear operational processes while maintaining a degree of agility.

Founded: PragerU was founded with a mission to educate people about the values that have made America the greatest nation in the history of the world. This foundational purpose drives the company's creative output and informs the type of content and visual aesthetics they prioritize.

Team Structure:

• Design Team Specialization: The design team likely comprises specialists in various areas, including graphic design, UI/UX, motion graphics, and potentially video editing. This role specifically targets a designer with expertise in static and motion graphics for web and app platforms.

• Reporting Structure: The Graphic Designer will report to a Design Lead or Manager, who oversees the visual output for various projects, including those for the Web and Data teams.

• Cross-Functional Collaboration: This role emphasizes strong collaboration with non-design staff, including editorial teams, marketing, video production, and data analytics personnel, requiring effective communication and integration with broader GTM and product development efforts.

Methodology:

• Data-Driven Design: The emphasis on improving "performance and impact" suggests that designs are evaluated based on metrics, indicating a data-informed approach to content creation and UI/UX optimization.

• Agile Content Creation: The need to "work quickly and efficiently" and manage "fast-paced projects" points to an agile methodology for content development and design iteration.

• Innovation & AI Integration: The explicit requirement for AI tool proficiency signals a forward-thinking approach to design, embracing new technologies to enhance creativity and efficiency.

Company Website: https://www.prageru.com/

📝 Enhancement Note: PragerU's mission-driven culture is a significant factor. Candidates should be prepared to articulate how their values align with the company's. The "Best Place to Work" recognition suggests a positive work environment, which is attractive to operations professionals seeking stability and a good team dynamic. The emphasis on cross-functional collaboration indicates a need for strong interpersonal and communication skills, essential for effective operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, suitable for individuals with 2-5 years of professional experience. It requires a solid foundation in core design principles and software, combined with the ability to work independently and contribute to complex projects. The role is crucial for executing the visual strategy that supports PragerU's educational content and digital platforms.

Reporting Structure: The Graphic Designer will report to a Design Manager or Lead, likely within a broader marketing or creative department. This structure provides mentorship and guidance while allowing for individual contribution and ownership of design tasks. Collaboration with product teams (Web and Data) is also a key aspect.

Operations Impact: The visual content created by this designer directly impacts PragerU's reach, engagement, and educational effectiveness. High-quality, user-friendly designs enhance the perception of the brand, improve user experience on digital platforms, and contribute to the overall success of marketing campaigns and educational initiatives. This role is integral to translating PragerU's mission into tangible, impactful visual communication that supports GTM objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as advanced motion graphics, UI/UX design systems, or AI-driven design workflows.

• Cross-Functional Exposure: Potential to gain experience working with different teams (e.g., video production, web development, marketing analytics), broadening understanding of the entire content lifecycle and GTM operations.

• Leadership Potential: With demonstrated success and initiative, there may be opportunities to take on more complex projects, mentor junior designers, or contribute to design strategy and process improvements.

• Industry Trend Adoption: Continuous exposure to cutting-edge design tools and AI technologies, fostering a career path at the forefront of digital design innovation.

📝 Enhancement Note: The growth opportunities are tied to both technical skill development and cross-functional understanding, which are valuable for operations professionals. The potential for leadership and strategic input suggests a pathway for career advancement within a growing organization.

🌐 Work Environment

Office Type: On-site in Los Angeles, California. This indicates a traditional office setting that fosters in-person collaboration, team cohesion, and direct mentorship opportunities.

Office Location(s): Los Angeles, California. This location offers access to a vibrant creative and tech ecosystem.

Workspace Context:

• Collaborative Environment: The "Best Place to Work" recognition suggests a positive and supportive office atmosphere conducive to teamwork and idea sharing.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially advanced hardware necessary for design and motion graphics work. The company's embrace of AI tools indicates a commitment to providing modern technological resources.

• Team Interaction: Regular opportunities for direct interaction with design colleagues, project managers, and stakeholders from other departments, facilitating efficient communication and project execution.

Work Schedule: Standard full-time hours (40 hours/week) are expected. While the role is on-site, a degree of flexibility might be available for project deadlines or specific team needs, typical in creative environments.

📝 Enhancement Note: For operations roles, the on-site requirement means candidates should consider commute times and the benefits of a structured in-office environment for collaboration and focus. The company's positive workplace awards suggest a culture that values employee well-being, which is important for sustained productivity and engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes, portfolios, and cover letters for essential qualifications and cultural fit.

• Portfolio Presentation (Round 1): A dedicated session where candidates present their portfolio, highlighting key projects, design process, and problem-solving approaches. Be prepared to discuss your role in each project and the impact of your work.

• Skills Assessment/Challenge (Round 2): A practical design exercise, potentially involving creating a wireframe, a short motion graphic, or a UI element, to assess technical skills, creative problem-solving, and efficiency under a time constraint.

• Team & Stakeholder Interviews (Round 3): Interviews with potential team members and key stakeholders (e.g., marketing managers, product leads) to evaluate collaboration style, communication skills, and understanding of PragerU's mission.

• Final Interview: A concluding interview with senior leadership to discuss role fit, career aspirations, and overall suitability for the company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (UI/UX, motion graphics, static design, AI tools). Tailor your selection to PragerU's needs and mission.

• Tell a Story: For each project, clearly articulate the problem, your approach, your specific contributions, the tools used, and the results achieved. Quantify impact whenever possible (e.g., "increased engagement by X%", "reduced bounce rate by Y%").

• Showcase Process: Include wireframes, user flows, mood boards, and iterative design steps to demonstrate your thought process and problem-solving abilities.

• Highlight AI Proficiency: Explicitly showcase projects where you utilized AI tools, explaining your prompt engineering, refinement process, and how AI enhanced the final output.

• Figma & Motion Graphics Focus: Ensure your portfolio prominently features Figma prototypes and examples of motion graphics work.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge prompt. Identify the core objectives, target audience, and constraints.

• Time Management: Allocate your time effectively across research, ideation, execution, and refinement.

• Articulate Your Rationale: Be prepared to explain your design choices, referencing design principles, user needs, and PragerU's brand guidelines. Focus on efficiency and impact.

• Figma & AfterEffects Practice: Brush up on your skills in these core tools, particularly for creating quick prototypes or simple animations.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of skills through portfolio review and a design challenge. Candidates should prepare to discuss not only their creative output but also their strategic thinking, problem-solving approach, and ability to align their work with business objectives and company values. The emphasis on AI tools and Figma is critical for preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, AfterEffects, Premiere Pro. Essential for creating a wide range of static and motion graphics, video editing, and print layouts. Proficiency in all is required.

• Figma: For wireframing, UI design, prototyping, and building design systems. Deep expertise in prototyping and design system management is crucial.

• AI Generative Tools: Midjourney, ChatGPT, Gemini, RunwayML, Claude, Higgsfield, Elevenlabs. Required for leveraging AI in content creation, conceptualization, and asset generation.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics is beneficial for understanding user behavior and design performance on websites.

• Email Platform Analytics: Experience with analytics dashboards within email marketing platforms (e.g., Mailchimp, Iterable, Braze) to track campaign performance.

CRM & Automation:

• CRM Systems: While not a primary tool for this role, understanding how design assets are used within CRM-driven marketing campaigns (e.g., Salesforce, HubSpot) can be advantageous.

• Project Management Tools: Experience with tools like Asana, Trello, or Jira for managing design tasks and collaborating with teams.

📝 Enhancement Note: The core tools are heavily focused on design and creative production. Proficiency in Adobe Creative Suite and Figma is non-negotiable. The explicit mention of AI tools indicates that candidates should be prepared to demonstrate their practical application in design workflows, aligning with modern operations efficiency.

👥 Team Culture & Values

Operations Values:

• Mission Alignment: A strong commitment to PragerU's mission of promoting American values, demonstrated through thoughtful design choices and content understanding.

• Excellence & Quality: A dedication to producing high-quality, polished creative work that elevates the brand and effectively communicates its message.

• Efficiency & Speed: The ability to work quickly and effectively, managing multiple fast-paced projects without compromising on quality.

• Collaboration & Feedback: A willingness to engage in constructive dialogue, receive feedback openly, and collaborate seamlessly with team members and stakeholders.

• Innovation & Adaptability: An openness to exploring new technologies, including AI tools, and adapting to evolving design trends and project requirements.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, editorial, and product teams to ensure design solutions meet strategic objectives and user needs.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, design rationale, and potential challenges.

• Constructive Critique Culture: Participating in design reviews, offering and receiving feedback constructively to foster continuous improvement and shared learning.

• Knowledge Sharing: Willingness to share insights, techniques, and best practices with design colleagues and other team members.

📝 Enhancement Note: The emphasis on mission alignment is critical for PragerU. Candidates should be ready to discuss how their personal values resonate with the company's. The combination of "efficiency & speed" with "excellence & quality" highlights a balanced approach to operations, aiming for both productivity and high standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for fast-paced projects while maintaining high creative standards and brand consistency.

• Translating Complex Ideas: Visually representing nuanced philosophical or historical concepts from PragerU content in an accessible and engaging manner for diverse audiences.

• Integrating AI Effectively: Mastering the use of AI tools to enhance, rather than replace, human creativity and judgment, ensuring ethical and high-quality outputs.

• Adapting to Evolving Platforms: Designing for a range of digital platforms (web, app, OTT) with differing technical constraints and user expectations.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Deepen expertise in prompt engineering and AI workflows for sophisticated visual content creation.

• UI/UX Specialization: Opportunities to take on more complex UX challenges, contribute to user research, and refine design system architecture.

• Cross-Disciplinary Projects: Exposure to video production, content strategy, and marketing analytics to gain a holistic understanding of the GTM process.

• Industry Best Practices: Staying current with emerging design tools, software updates, and GTM strategies through workshops, conferences, and internal knowledge sharing.

📝 Enhancement Note: The challenges presented are common in dynamic creative roles within mission-driven organizations. The growth opportunities are directly linked to addressing these challenges and leveraging new technologies, offering a clear path for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new series of animated explainer videos for a complex historical topic, ensuring both accuracy and engagement for a broad audience?" (Focus on process, research, and visual storytelling)

• "Describe a time you had to incorporate significant feedback from a non-designer. How did you manage the feedback and what was the outcome?" (Focus on collaboration, communication, and adaptability)

• "Imagine you need to create a design system for PragerU's new web platform. What would be your first steps, and how would you ensure scalability and consistency?" (Focus on systematic thinking, UI/UX principles, and tool proficiency in Figma) Company & Culture Questions:

• "Given your understanding of PragerU's mission, how do you see your design skills contributing to our educational goals?" (Focus on mission alignment and impact)

• "How do you stay updated on design trends, particularly in AI and UI/UX?" (Focus on continuous learning and industry awareness)

• "Describe your experience working in a fast-paced environment and how you prioritize tasks when faced with multiple urgent requests." (Focus on efficiency, time management, and operational mindset) Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with your most compelling project that showcases your core strengths and alignment with PragerU's needs.

• Explain Your 'Why': For each project, clearly articulate the problem you were solving and the strategic thinking behind your design decisions.

• Show, Don't Just Tell: Use visual aids effectively. Walk through wireframes, prototypes, and motion graphics. Explain your design choices and process steps.

• Quantify Results: Whenever possible, present data or metrics that demonstrate the success of your designs (e.g., improved user engagement, conversion rates).

• Address AI & Figma: Specifically highlight projects where you utilized Figma for design systems or prototypes, and any work involving AI tools, explaining your process and outcomes.

📝 Enhancement Note: Preparation should focus on demonstrating not only creative talent but also strategic thinking, problem-solving capabilities, and an understanding of how design contributes to business objectives and mission impact. Highlighting specific experience with Figma, AI tools, and the ability to manage fast-paced projects will be key.

📌 Application Steps

To apply for this Graphic Designer, UI/UX position:

• Review PragerU's Website & Annual Report: Thoroughly familiarize yourself with PragerU's mission, content, and recent achievements. Understand their visual style and target audience.

• Tailor Your Resume: Optimize your resume to highlight keywords and experiences directly relevant to the job description, particularly UI/UX, motion graphics, Figma, Adobe Suite, and AI tools. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest, most relevant projects. Ensure it includes examples of print, email, web, and motion graphics, with a specific emphasis on UI/UX case studies (using Figma) and any work involving AI tools. Organize it for clear presentation.

• Craft a Compelling Cover Letter: Address your values and how they align with PragerU's mission. Clearly articulate why you are specifically interested in working at PragerU and how your skills meet their needs. Include the required section explaining value alignment.

• Prepare for Portfolio Presentation: Practice walking through your portfolio, focusing on storytelling, process, impact, and your specific contributions. Be ready to discuss your design rationale and problem-solving approach.

• Submit Your Application: Follow the application link provided and submit your resume, portfolio, and cover letter as requested.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.