Graphic Designer Ssr

📍 Job Overview

Job Title: Graphic Designer Ssr

Company: Minders

Location: Buenos Aires, Argentina

Job Type: Full-Time

Category: Growth Operations / Marketing Design

Date Posted: 2026-09-10

Experience Level: Mid-Level (1-2 years)

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• This role focuses on the visual execution and optimization of CRM campaigns across multiple digital channels, directly impacting customer engagement and retention strategies.

• You will be instrumental in producing high-volume, performance-driven design assets for leading retail and fintech clients, requiring a strong understanding of commercial rhythms and dynamic content.

• Collaboration is key, working closely with CRM Specialists and HTML Designers to ensure seamless asset delivery and rapid iteration within a fast-paced operational environment.

• The position involves contributing to visual evolution through A/B testing and adapting designs based on communication type, driving continuous improvement in campaign effectiveness.

📝 Enhancement Note: While the title is "Graphic Designer Ssr," the responsibilities and required skills place this role squarely within a Growth Operations or Marketing Operations function, specifically focused on the creative execution within CRM and Martech platforms. The emphasis on high volume, performance, and collaboration with technical teams highlights its operational nature rather than a purely aesthetic design role.

📈 Primary Responsibilities

• Design visually engaging and brand-consistent assets for Email Marketing, Push Notifications, In-App Messages, and Content Cards, ensuring optimized delivery across CRM channels.

• Execute high-volume design production under demanding commercial calendars, including retail media, flash sales, and dynamic SKU-based banners, maintaining speed and accuracy.

• Deliver well-structured assets in Figma, facilitating rapid HTML maquetation and enabling real-time design iterations with minimal friction.

• Develop visual variants for A/B testing and adapt creative elements based on communication objectives (commercial, transactional, lifecycle) to enhance campaign performance.

• Collaborate closely with CRM Specialists to understand campaign objectives and translate them into effective visual communications.

• Work in tandem with HTML Designers to ensure design feasibility and efficient implementation of visual elements.

• Maintain brand consistency and visual identity across all digital touchpoints for diverse clients in the retail and fintech sectors.

• Proactively identify opportunities for visual improvements and contribute to the evolution of design systems and component libraries.

📝 Enhancement Note: The responsibilities emphasize operational execution and performance optimization within CRM channels, aligning this role with Growth Operations and Martech execution rather than pure brand design.

🎓 Skills & Qualifications

Education: Advanced student or graduate in Graphic Design, Visual Communication, or a related field. 🎓

Experience: 1 to 2 years in digital design specifically for CRM, e-commerce, performance marketing, or fast-paced agencies.

Required Skills:

• Advanced proficiency in design tools: Figma, Adobe Photoshop, Adobe Illustrator.

• Demonstrated ability to produce designs for CRM channels (Email, Push Notifications, In-App Messages, Content Cards).

• Experience in high-volume design production with a strong focus on speed and accuracy.

• Excellent attention to detail, especially under pressure and tight deadlines.

• Strong problem-solving skills and a proactive, action-oriented mindset.

• Intermediate English proficiency for communication within a multicultural team.

• Experience working within agile environments and adapting to rapid commercial rhythms. Preferred Skills:

• Previous experience designing for Marketing Automation platforms such as Braze, Salesforce Marketing Cloud, Insider, or Klaviyo is highly desirable.

• Familiarity with Design Systems or graphic component libraries.

• Understanding of performance marketing principles and how design impacts conversion rates.

• Experience in A/B testing creative variations to optimize campaign outcomes.

📝 Enhancement Note: The requirement for 1-2 years of experience, coupled with advanced tool proficiency and a focus on CRM channels, positions this as a mid-level operational design role. The preference for Marketing Automation platform experience further solidifies its Martech operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating high-volume, rapid production of digital assets for CRM channels (email, push, in-app).

• Include case studies that highlight your role in optimizing visual elements for performance, ideally with examples of A/B testing or conversion improvements.

• Present examples of designs created within tight deadlines and under commercial pressure, explaining your workflow and time management strategies.

• Demonstrate proficiency in Figma, showcasing well-organized files, component usage, and readiness for efficient HTML handoff.

• Provide examples of adapting designs to different communication types (commercial, transactional, lifecycle) and brand guidelines. Process Documentation:

• Be prepared to discuss your design process for CRM campaigns, from brief intake to final asset delivery.

• Articulate your methods for collaborating with CRM Specialists and HTML Designers, emphasizing efficiency and clear communication.

• Explain how you approach managing high-volume design requests and prioritizing tasks in a fast-paced environment.

• Detail your understanding of design for performance and how you incorporate A/B testing principles into your workflow.

📝 Enhancement Note: Portfolio requirements are tailored to demonstrate operational efficiency, performance-driven design, and collaborative capabilities within a Martech context, aligning with the specific demands of a Growth Operations role.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD. Based on industry benchmarks for a mid-level Graphic Designer with 1-2 years of experience in Buenos Aires, Argentina, and considering the role's operational focus and hybrid work model, an estimated annual salary range would be between USD $18,000 - $28,000. This estimate accounts for the high demand for skilled Martech designers and the company's international client base.

Benefits:

• OSDE 310 health coverage (comprehensive health insurance plan).

• Competitive salary in USD 🌍, reflecting international standards.

• 3 weeks of paid vacation, offering work-life balance.

• Hybrid work model: 2 days per week in the Buenos Aires office.

• Training and development budget (languages, soft skills, hard skills) to foster continuous learning.

• Work from anywhere policy (after one year of employment, with 3 weeks of remote work from anywhere globally).

• Additional benefits available upon application and discussion.

Working Hours: 40 hours per week, with a hybrid model requiring 2 days in the Buenos Aires office. The role demands agility and responsiveness to commercial rhythms, suggesting a need for flexibility within standard working hours.

📝 Enhancement Note: Salary estimation is based on regional market data for similar roles and adjusted for the USD compensation and hybrid work model. Benefits are detailed to highlight their value to operations professionals seeking growth and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Martech Consulting / Growth Services. Minders operates at the intersection of marketing technology and growth strategies, helping businesses retain users, optimize digital experiences, and scale through data, engagement, and experimentation.

Company Size: The company has offices in Buenos Aires, São Paulo, Mexico City, and Bogotá, indicating a significant regional presence, likely placing them in the 50-200 employee range, fostering a dynamic and growing environment.

Founded: Minders was founded with a vision to provide specialized Martech and Growth consulting, indicating a company built on expertise and a forward-thinking approach to digital business development.

Team Structure:

• The role reports to a Growth Services team, suggesting a structure focused on client campaign execution and performance optimization.

• Expect collaboration with CRM Specialists and HTML Designers, forming project-based or functional teams dedicated to client success.

• The team operates in a multicultural environment, reflecting the company's presence across multiple Latin American countries. Methodology:

• Data-driven decision-making is core, with an emphasis on user retention, digital experience optimization, and growth through engagement and experimentation.

• A "Human to Human" approach emphasizes building impactful solutions based on real people's goals, balancing analytical rigor with empathetic design.

• Official partnerships with Amplitude and Braze indicate a focus on leading Martech platforms and best-in-class implementation.

Company Website: minders.io

📝 Enhancement Note: Company context is derived from the provided description, emphasizing Minders' role as a Martech consultancy focused on growth, data, and customer engagement, which frames the operational context for the Graphic Designer role.

📈 Career & Growth Analysis

Operations Career Level: This is a "Ssr" (Senior) Graphic Designer role within an operational context, indicating a level beyond entry-level with a focus on independent execution and problem-solving. It's a stepping stone towards specialized roles in Martech design or potentially Growth Operations management.

Reporting Structure: The role likely reports to a Team Lead or Manager within the Growth Services department, overseeing campaign execution and client deliverables. Collaboration will be cross-functional with CRM Specialists and HTML Designers.

Operations Impact: This role directly impacts client success by enhancing visual appeal and effectiveness of CRM campaigns, contributing to user retention, engagement rates, and ultimately, client business growth. High-performing designs can lead to increased conversion rates and improved customer lifetime value.

Growth Opportunities:

• Specialization: Deepen expertise in Martech design, focusing on platforms like Braze and Amplitude, or specific channels like email or in-app messaging.

• Skill Development: Utilize the training budget for advanced design techniques, A/B testing methodologies, or even introductory courses in Martech operations or data analysis.

• Leadership Potential: As experience grows, potentially move into a Lead Designer role, mentoring junior designers, or transitioning into a Growth Operations Specialist role that leverages design skills for broader campaign strategy and execution.

• Global Mobility: The "Work from anywhere" benefit after one year offers significant personal and professional flexibility.

📝 Enhancement Note: Career analysis focuses on the operational aspects of the design role, highlighting growth paths within Martech and Growth Operations, and leveraging the company's stated benefits for professional development.

🌐 Work Environment

Office Type: Hybrid work model, with 2 days per week at the Buenos Aires office. This suggests a modern office space designed to foster collaboration and focused work.

Office Location(s): Buenos Aires, Argentina. Specific office details are not provided, but the hybrid model implies accessibility for local employees.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration (with CRM Specialists and HTML Designers) indicate a team-oriented workspace. Expect opportunities for brainstorming and knowledge sharing.

• Technology Focus: As a Martech consultancy, the environment is likely tech-forward, with access to relevant design and marketing automation tools.

• Dynamic Pace: The role's requirements for high-volume production and commercial rhythms suggest a fast-paced, energetic work environment where quick thinking and adaptability are valued.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with a hybrid component. The need for rapid commercial execution might occasionally require flexibility within the work schedule to meet client demands.

📝 Enhancement Note: The work environment description is inferred from the hybrid model, company industry, and role responsibilities, emphasizing a collaborative, tech-focused, and fast-paced setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, experience, and English proficiency.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio, focusing on specific projects, your design process, and your ability to execute high-volume, performance-oriented designs. Expect questions about Figma usage, collaboration, and problem-solving.

• Case Study/Design Challenge: You might be given a task to design a specific asset or a set of assets under a time constraint, simulating the role's demands. This will assess your speed, creativity, and adherence to briefs.

• Team/Cultural Fit Interview: Discussion about your work style, how you handle pressure, your "cultural add" perspective, and how you align with Minders' values (e.g., continuous learning, action-orientation, resilience).

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly showcase your experience in CRM design (email, push, in-app), high-volume production, and performance-driven creative.

• Showcase Process: For each project, clearly articulate the brief, your thought process, the tools used (especially Figma), the challenges faced, and the outcomes achieved (if measurable).

• Highlight Speed & Efficiency: Include examples that demonstrate your ability to deliver quickly and accurately under commercial pressure. Explain your workflow for efficient handoffs.

• Quantify Impact: If possible, include metrics or qualitative feedback demonstrating how your designs contributed to campaign success, A/B testing results, or user engagement.

• Demonstrate Adaptability: Show examples of adapting designs for different communication types or brand guidelines.

Challenge Preparation:

• Practice Figma Handoff: Ensure you can quickly create well-organized Figma files that are easy for an HTML designer to work with.

• Time Management: Practice designing under timed conditions, simulating a short turnaround for a campaign asset.

• Brief Interpretation: Be ready to quickly interpret a design brief and ask clarifying questions to ensure you meet the client's objectives.

• Articulate Rationale: Be prepared to explain the strategic reasoning behind your design choices, especially how they support campaign goals and performance.

📝 Enhancement Note: The interview and portfolio review advice is tailored to a graphic design role within a Martech operations context, emphasizing practical skills, operational efficiency, and performance-driven outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for asset creation, prototyping, and collaboration with developers. Expect to demonstrate your mastery of its features for efficient workflow and component-based design.

• Adobe Photoshop: Advanced proficiency for image manipulation, retouching, and complex graphic creation.

• Adobe Illustrator: Advanced proficiency for vector graphics, logos, icons, and illustrations.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts analytics is crucial. Understanding of basic CRM metrics (open rates, click-through rates, conversion rates) will be beneficial.

• Experience with platforms like Amplitude or Braze (preferred) provides insight into how designs are tracked and analyzed for performance. CRM & Automation:

• Braze: Experience with this platform is a strong plus, as it's a key Martech tool Minders partners with and uses for client campaigns.

• Other Marketing Automation Platforms: Familiarity with Salesforce Marketing Cloud, Insider, Klaviyo, or similar platforms is valuable for understanding diverse client environments.

📝 Enhancement Note: The tool stack is directly derived from the job description, highlighting the critical design software and preferred Martech platforms, emphasizing their operational use in campaign execution.

👥 Team Culture & Values

Operations Values:

• Action-Oriented & Resilient: Minders values individuals who are proactive, take initiative, and can navigate challenges with determination. This means being ready to jump into tasks and persevere through demanding projects.

• Continuous Learning & Curiosity: The company actively seeks "cultural add" by encouraging employees to learn something new daily and share their knowledge. A curious mindset is essential for staying ahead in the Martech space.

• Human to Human Approach: This value emphasizes empathy, understanding client and user needs, and building solutions that create genuine impact and connection, rather than just transactional outputs.

• Entrepreneurial Spirit: Encouraged to step outside comfort zones, bring new perspectives, and contribute to the company's innovative culture.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with CRM Specialists and HTML Designers, requiring clear communication and a shared understanding of campaign goals and technical constraints.

• Feedback Exchange: A culture that encourages sharing learnings implies an openness to constructive feedback, essential for continuous improvement in design and process.

• Dynamic Teamwork: Working with clients in retail and fintech, and across multiple countries, means adapting to diverse needs and working styles within a fast-paced, multicultural team.

📝 Enhancement Note: Cultural values are extracted from the company description and requirements, framed within an operational context to highlight how these values influence daily work and team dynamics for a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Consistently producing high-quality designs under tight commercial deadlines requires excellent time management, prioritization skills, and efficient workflows.

• Balancing Creativity with Performance: Synthesizing client brand guidelines, commercial objectives, and performance-driven A/B testing requirements into compelling visuals can be demanding.

• Adapting to Diverse Clients: Working with leading retail and fintech companies means adapting to various brand identities, target audiences, and campaign objectives, requiring versatility.

• Staying Ahead in Martech: The Martech landscape evolves rapidly; keeping up with new platform features, design trends, and best practices for CRM engagement is an ongoing challenge.

Learning & Development Opportunities:

• Martech Platform Mastery: Deepen expertise in Braze and potentially other marketing automation tools through hands-on experience and company-provided training.

• Performance Design Expertise: Develop a strong understanding of how design directly influences campaign metrics, becoming an expert in visually driving engagement and conversions.

• Cross-Functional Skill Acquisition: Gain insights into CRM strategy, HTML implementation, and data analysis through close collaboration, broadening your operational understanding.

• Global Exposure: The "Work from anywhere" benefit offers unparalleled opportunities for personal growth and experiencing different cultures while continuing your professional development.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a Martech design role within an operational context, highlighting both the hurdles and the developmental potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design multiple campaign assets under a strict deadline. How did you prioritize and ensure quality?" (Focus on process, time management, and quality assurance.)

• "How do you balance a client's brand identity with the need for performance-driven creative in CRM campaigns?" (Highlight your understanding of brand consistency vs. conversion optimization.)

• "Walk us through your process for creating assets in Figma for HTML handoff. What are the key elements you ensure are included?" (Demonstrate technical proficiency and collaborative workflow.) Company & Culture Questions:

• "Minders seeks 'cultural add,' not just 'cultural fit.' What unique perspective or experience do you bring that would enrich our team?" (Prepare examples of innovation, diverse problem-solving, or fresh ideas.)

• "How do you approach continuous learning in a fast-paced industry like Martech?" (Showcase your curiosity and proactive learning habits.)

• "Describe a challenging situation where you had to be resilient or action-oriented to achieve a goal." (Provide a STAR method example demonstrating these traits.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the outcome (ideally with metrics).

• Highlight Operational Efficiency: Emphasize projects that showcase your ability to work quickly, manage high volumes, and deliver assets seamlessly for development.

• Demonstrate Figma Mastery: Be ready to show well-organized Figma files, explain your use of components, and discuss the benefits for collaboration and scalability.

• Focus on Impact: Connect your design decisions directly to business goals, whether it's increased engagement, better conversion rates, or improved user experience.

📝 Enhancement Note: Interview preparation advice is tailored to assess not only design skills but also operational acumen, cultural alignment, and the ability to thrive in a fast-paced Martech consulting environment.

📌 Application Steps

To apply for this Graphic Designer Ssr position:

• Submit your application through the provided Lever link.

• Customize Your Resume: Tailor your resume to highlight your 1-2 years of experience in digital design for CRM, e-commerce, or performance marketing. Emphasize proficiency in Figma, Photoshop, and Illustrator, and any experience with Martech platforms like Braze. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to create high-volume, performance-driven assets for CRM channels (email, push, in-app). Ensure your portfolio clearly demonstrates your Figma skills and your process for efficient handoffs.

• Prepare Your Narrative: Be ready to articulate your design process, your problem-solving approach, and how your work contributes to campaign performance and client success during interviews. Practice presenting your portfolio with a focus on operational efficiency and impact.

• Research Minders: Understand their Martech focus, partnerships (Amplitude, Braze), client types (retail, fintech), and their "Human to Human" and "cultural add" values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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