Senior Marketing Artist | Video Ad Producer, Motion graphic Designer

📍 Job Overview

Job Title: Senior Marketing Artist | Video Ad Producer, Motion Graphic Designer

Company: Tamatem

Location: Cairo, Cairo Governorate, Egypt

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 13, 2026

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the ideation and production of engaging video advertisements and motion graphics to drive user acquisition for mobile games.

• Execute end-to-end creative development, from concept and storyboarding to final asset delivery for diverse ad networks and marketing channels.

• Leverage advanced skills in motion design, animation, graphic design, and AI-generated art to elevate marketing campaign performance.

• Collaborate cross-functionally with marketing and creative teams to ensure visual content aligns with brand objectives and campaign goals.

📝 Enhancement Note: This role is positioned within a marketing operations context, focusing on the strategic creation and optimization of visual assets for user acquisition. The emphasis on AI-generated art suggests a forward-thinking approach to creative production, requiring candidates to be adaptable and innovative in their toolset.

📈 Primary Responsibilities

• Develop high-quality motion graphics and video edits for user acquisition campaigns, app store assets, social media content, and other key marketing materials.

• Produce compelling video advertisements that creatively integrate animated gameplay footage with dynamic graphic elements to maximize engagement.

• Manage the entire project lifecycle from initial concept and scripting through storyboarding, production, and final delivery, ensuring assets meet quality standards and campaign objectives.

• Collaborate closely with the marketing and creative teams to conceptualize and execute innovative visual content strategies that resonate with target audiences and enhance brand presence.

• Analyze marketing ad performance metrics, deriving actionable insights to iteratively improve creative content for increased engagement and user acquisition efficiency.

• Conduct thorough competitor analysis of advertising creative strategies, messaging, and visual styles to identify market trends and maintain a competitive edge.

• Strategically utilize AI-generated art tools to create consistent, innovative, and efficient visual content, streamlining the production workflow for marketing assets.

• Continuously enhance creative ideation processes and production skill sets, exploring new techniques and technologies to push the boundaries of mobile game advertising.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic analysis, typical of senior roles in marketing operations. The explicit mention of AI-generated art tools and competitor analysis indicates a need for candidates who are not only skilled artists but also data-informed strategists.

🎓 Skills & Qualifications

Education: Bachelor's degree in Film, Marketing, Advertising, Animation, Graphic Design, or a closely related field.

Experience: 3 to 5 years of progressive experience in content creation, videography, motion graphics, and animation, specifically for video ad production and user acquisition campaigns.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong focus on After Effects, Premiere Pro, Photoshop, and Illustrator.

• Demonstrated expertise in motion graphics design, animation principles, and video editing techniques for advertising.

• Proven experience utilizing AI-generated art tools for content creation, with an understanding of prompt engineering and asset integration.

• Strong graphic design abilities, including a keen eye for visual aesthetics, composition, color theory, typography, and detail.

• Ability to manage multiple projects simultaneously in a fast-paced environment, driving creative ideas from conception to completion while meeting deadlines.

• Excellent communication, interpersonal, and teamwork skills for effective cross-functional collaboration. Preferred Skills:

• Experience with User-Generated Content (UGC)-style production, including filming and integrating live-action elements into game ads.

• Proficiency in 3D modeling software (e.g., Blender, Maya) and/or illustration tools.

• Skills in character animation, visual effects (VFX), and particle simulations.

📝 Enhancement Note: The requirements emphasize a strong foundation in traditional design software alongside emerging AI art tools, reflecting the evolving landscape of creative operations. The preference for UGC-style production and 3D/VFX skills suggests opportunities for candidates to showcase specialized expertise and contribute to more diverse creative outputs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of professional work, with a strong emphasis on video ad production for mobile games or similar digital products.

• Demonstrate a clear progression of projects, highlighting your role, the creative process, and the final output for each piece.

• Include case studies of user acquisition campaigns where your creative assets played a significant role, detailing the strategic approach and measurable impact.

• Showcase expertise in motion graphics and animation, with examples of dynamic visual storytelling and engaging transitions.

• Provide examples of AI-generated art integrated into marketing assets, illustrating your ability to leverage these tools effectively and creatively. Process Documentation:

• Clearly articulate your process for taking a creative brief from conception through to final asset delivery, including any stages of feedback and revision.

• Document your workflow for developing video ads, from scriptwriting and storyboarding to editing, rendering, and final output optimization for various ad platforms.

• Illustrate how you analyze performance data and iterate on creative assets to improve engagement and conversion rates.

• Detail your approach to collaborating with marketing teams, incorporating feedback, and ensuring alignment with brand guidelines and campaign objectives.

📝 Enhancement Note: For this role, the portfolio is critical. It should not only showcase artistic talent but also demonstrate a strategic understanding of marketing objectives, user acquisition funnels, and the ability to adapt creative output based on performance data and emerging technologies like AI art.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Marketing Artist with 3-5 years of experience in Cairo, Egypt, the estimated annual salary range is EGP 350,000 - EGP 600,000. This estimate considers the cost of living in Cairo, the demand for specialized creative skills, and the seniority of the role.

Benefits:

• Competitive salary package with performance-based bonuses.

• Comprehensive health insurance coverage for employees and dependents.

• Opportunities for professional development, including workshops, training, and conference attendance.

• Paid time off, including annual leave, sick leave, and public holidays.

• Access to the latest creative software and hardware, including AI art generation tools.

• Collaborative and dynamic work environment within a growing gaming company.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. Some flexibility may be offered, with the expectation of meeting project deadlines and campaign requirements.

📝 Enhancement Note: The salary range provided is an estimation based on publicly available data for similar roles in Cairo. Actual compensation will be determined by the candidate's specific qualifications, experience, and the company's internal compensation structure. Benefits are typical for a full-time role in the tech/gaming industry in Egypt.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Entertainment. Tamatem is a leading publisher of Arabic mobile games, focusing on localization and community building within the MENA region. This context means a strong emphasis on cultural relevance, engaging storytelling, and understanding regional player preferences.

Company Size: Tamatem operates as a medium-sized company, likely employing between 50-250 individuals. This size often fosters a dynamic, agile environment where team members can have a significant impact and collaborate closely across departments.

Founded: Founded in 2013, Tamatem has established a strong presence in the MENA gaming market, indicating a stable and growing company with a proven track record.

Team Structure:

• The Marketing Artist will likely be part of a larger Marketing department, which may include specialists in user acquisition, social media, content, and performance marketing.

• The role will report to a Marketing Manager or Head of Creative, with direct collaboration expected with other artists, copywriters, and campaign managers.

• Cross-functional collaboration is key, involving close partnerships with game development teams, product managers, and data analysts to ensure creative aligns with game content and performance goals. Methodology:

• Data-driven decision-making is paramount, with a focus on analyzing user acquisition campaign performance metrics to inform creative strategy and optimization.

• Agile methodologies are likely employed for project management, allowing for rapid iteration and adaptation to market trends and campaign results.

• Emphasis on creative excellence and innovation, encouraging experimentation with new tools and techniques, such as AI-generated art, to maintain a competitive edge in the mobile advertising space.

Company Website: https://tamatem.co/

📝 Enhancement Note: Tamatem's focus on the MENA region and Arabic content is a critical differentiator. Candidates should understand the nuances of marketing to this specific demographic. The company's established history suggests a solid operational foundation.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Marketing Artist position, indicating a level of expertise and autonomy. It requires not just execution but also the ability to conceptualize, lead projects, and contribute strategically to marketing campaigns. The role is expected to mentor junior team members and influence creative direction.

Reporting Structure: The Senior Marketing Artist will likely report to a Marketing Manager or a Creative Director. They will collaborate closely with peers in marketing, design, and potentially game development.

Operations Impact: The creative assets produced by this role directly impact user acquisition, brand perception, and ultimately, game revenue. By creating compelling ads that resonate with target audiences, the Senior Marketing Artist plays a crucial role in the company's growth and success in the competitive mobile gaming market.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like AI art integration, 3D animation, or character animation, becoming a subject matter expert.

• Leadership: Potential to move into a Lead Artist or Art Director role, managing a team of artists and overseeing the creative vision for larger campaigns.

• Cross-Functional Development: Gain broader experience in performance marketing, user acquisition strategy, and game product marketing through close collaboration with other departments.

• Industry Exposure: Potential to attend industry conferences and workshops, staying abreast of the latest trends in game marketing and digital art.

📝 Enhancement Note: The growth path for a Senior Marketing Artist at a company like Tamatem often involves becoming a key contributor to the creative strategy, potentially leading a specialized creative function, or transitioning into broader marketing leadership roles.

🌐 Work Environment

Office Type: This is an on-site role based in Cairo, Egypt. The work environment is likely a modern office setting designed for collaboration and creative output, typical of tech and gaming companies.

Office Location(s): Cairo, Cairo Governorate, Egypt. Specifics on office accessibility, public transport links, or parking would need to be confirmed directly.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction and idea sharing among creative professionals.

• Access to industry-standard hardware and software, including powerful workstations, large monitors, and licenses for Adobe Creative Suite and potentially other specialized design/animation tools.

• Opportunities for regular interaction with team members, including brainstorming sessions, project reviews, and team meetings, to foster a strong creative synergy.

Work Schedule: A standard 40-hour work week is typical. While core hours will be expected, there may be some flexibility to accommodate project deadlines and creative workflows, particularly during critical campaign launches.

📝 Enhancement Note: An on-site role in Cairo suggests an environment where in-person collaboration and team synergy are highly valued. Candidates should be prepared for a structured work environment within a growing company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative alignment. Be prepared to highlight your most relevant projects.

• Technical Interview/Portfolio Review: A deep dive into your portfolio, discussing your process, tool proficiency, and creative decision-making. Expect to articulate how you've used specific software (Adobe Suite, AI tools) and managed projects.

• Creative Challenge/Test: A practical exercise to evaluate your skills in motion graphics, video editing, or AI art generation under timed conditions, likely simulating a real-world task.

• Team/Hiring Manager Interview: Discussion about your experience, problem-solving approach, collaboration style, and cultural fit with the Tamatem team. Focus on how you contribute to a fast-paced, data-informed marketing environment.

• Final Interview: Potentially with senior leadership to discuss career aspirations and strategic alignment.

Portfolio Review Tips:

• Curate your portfolio to prominently feature 3-5 of your strongest video ad or motion graphics projects relevant to mobile gaming user acquisition.

• For each project, clearly outline the objective, your specific role, the creative process (including tools used, e.g., After Effects, AI art generators), challenges faced, and measurable results or impact.

• Use case studies to demonstrate how your creative work contributed to campaign success (e.g., increased CTR, improved conversion rates).

• Be ready to walk through your projects, explaining your design choices and how they align with marketing goals. Challenge Preparation:

• Familiarize yourself with current trends in mobile game advertising, especially within the MENA region.

• Practice creating short, engaging video ads or motion graphics sequences under timed constraints.

• Be prepared to articulate your creative process and justify your design decisions concisely.

• Understand how to integrate gameplay footage with graphic elements and text overlays effectively.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative skill and strategic marketing understanding. A strong, well-documented portfolio is the most critical component for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in After Effects (motion graphics, animation), Premiere Pro (video editing), Photoshop (image manipulation, asset creation), and Illustrator (graphic design, vector art).

• AI-Generated Art Tools: Experience with platforms like Midjourney, Stable Diffusion, DALL-E, or similar tools for generating creative assets, textures, or concept art.

• 3D Software (Preferred): Familiarity with Blender, Maya, or 3ds Max for 3D modeling, texturing, and rendering.

• Animation Software: Beyond After Effects, knowledge of character animation tools or rigging systems can be beneficial.

Analytics & Reporting:

• Familiarity with mobile ad network dashboards (e.g., Google Ads, Facebook Ads Manager) to understand performance metrics and creative feedback loops.

• Basic understanding of data analysis to interpret metrics like Click-Through Rate (CTR), Conversion Rate (CVR), and Cost Per Install (CPI). CRM & Automation:

• While not directly a CRM role, understanding how creative assets are deployed through marketing automation platforms or ad networks is advantageous.

📝 Enhancement Note: The explicit mention of AI art tools indicates a significant requirement. Candidates should be prepared to demonstrate practical application of these tools in a marketing context, not just theoretical knowledge.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries, experiment with new tools (like AI art), and develop unique advertising concepts.

• Data-Driven Decision Making: Utilizing performance metrics to inform creative strategy and optimize assets for maximum impact.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared marketing objectives.

• Efficiency & Agility: Ability to produce high-quality assets quickly and adapt to changing campaign needs in a fast-paced environment.

• User-Centricity: Creating content that resonates with the target audience and effectively communicates the game's appeal.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing strategists, UA managers, and product teams to align creative vision with business goals.

• Feedback-Driven Improvement: Openness to constructive criticism and iterative refinement of creative work based on team and performance feedback.

• Knowledge Sharing: Willingness to share expertise, especially regarding new creative tools and techniques, with other team members.

📝 Enhancement Note: Tamatem's culture likely emphasizes a blend of artistic passion and business acumen, driven by the need to succeed in the competitive mobile gaming market.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Ad Landscape: Keeping pace with new ad formats, platform algorithm changes, and emerging creative trends, including the rapid development of AI art technologies.

• Balancing Creativity with Performance: Ensuring that artistic vision aligns with strict user acquisition goals and performance metrics.

• Content Saturation: Creating advertising that stands out in a crowded market and captures player attention effectively.

• Localization Nuances: Adapting creative strategies and visual content to resonate with diverse cultural contexts within the MENA region.

Learning & Development Opportunities:

• AI Art Mastery: Deepen skills in prompt engineering, AI model training, and integrating AI-generated elements seamlessly into professional workflows.

• Advanced Animation & VFX: Develop specialized skills in character animation, 3D rendering, or complex visual effects.

• Performance Marketing Insights: Gain a deeper understanding of user acquisition strategies, campaign optimization, and data analysis techniques.

• Creative Leadership: Opportunities to mentor junior artists, lead creative projects, and contribute to the overall art direction of marketing campaigns.

📝 Enhancement Note: The primary challenge is staying at the forefront of creative technology and marketing trends while consistently delivering measurable results. Growth is tied to both artistic specialization and strategic marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a video ad from initial brief to final delivery, focusing on how you incorporate performance data." (Prepare a case study showcasing this process.)

• "How do you balance creative innovation with the need for assets that perform well in user acquisition campaigns?" (Discuss examples where you've achieved this balance.)

• "Walk us through a project where you utilized AI-generated art tools. What were the challenges, and how did you overcome them to achieve your desired outcome?" (Prepare a portfolio piece specifically for this.) Company & Culture Questions:

• "What interests you about Tamatem and the mobile gaming industry, particularly in the MENA region?" (Research Tamatem's games and market position.)

• "How do you approach collaboration with marketing and product teams to ensure creative alignment?" (Provide examples of successful cross-functional projects.)

• "How do you stay updated on the latest trends in motion graphics, video advertising, and AI art?" (Mention specific resources, blogs, or communities you follow.) Portfolio Presentation Strategy:

• Structure your portfolio presentation logically, starting with a brief overview of your experience and then diving into 2-3 key projects.

• For each project, clearly articulate the problem (marketing objective), your solution (creative concept and execution), and the results (performance impact).

• Be prepared to discuss your creative process in detail, including your rationale for specific design choices and tool selections (especially AI art).

• Use visuals effectively to showcase your work and keep your explanations concise and engaging.

📝 Enhancement Note: Interviewers will be looking for a blend of artistic talent, technical proficiency with relevant tools (including AI), strategic thinking about marketing goals, and strong collaborative skills.

📌 Application Steps

To apply for this Senior Marketing Artist position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in video ad production, motion graphics, and AI-generated art, emphasizing projects relevant to mobile gaming user acquisition. Clearly document your process and the impact of your work.

• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Suite, AI art tools, and any 3D/VFX experience. Quantify your achievements where possible, referencing campaign performance metrics.

• Interview Preparation: Practice articulating your creative process, demonstrating your problem-solving skills, and discussing your experience with AI art tools and user acquisition strategies. Prepare to present specific portfolio pieces.

• Company Research: Familiarize yourself with Tamatem's games, their target audience in the MENA region, and their recent marketing efforts. Understand their position in the gaming market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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