Graphic Designer SR.

📍 Job Overview

Job Title: Graphic Designer SR.

Company: Sonny's Enterprises LLC

Location: Tamarac, Florida, United States

Job Type: Other

Category: Creative & Media / Art & Design / Marketing / Management & Leadership

Date Posted: 2026-09-08

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is a senior-level position within the creative department, focusing on graphic design and visual communication.

• The position involves leadership responsibilities, including supervising a team of designers and ensuring brand consistency across all company materials.

• Key responsibilities include producing creative design solutions for complex business and marketing needs, and managing the complete product lifecycle of launched projects.

• The role requires a strong understanding of current design, marketing, and social media trends, with a proactive approach to implementing best practices and new technologies.

📝 Enhancement Note: While the input data lists 'OTHER' for employment type, this role clearly falls under a creative/design function. The 'SR.' in the title indicates a senior position with leadership expectations, justifying the inclusion of management and leadership in the category. The '5-10 years' experience aligns with a senior designation.

📈 Primary Responsibilities

• Supervise and mentor the Corporate Graphic Design team, assigning tasks, reviewing work, and fostering a collaborative and innovative environment.

• Develop and execute practical and creative design solutions for a wide range of promotional initiatives, including catalogs, magazine advertisements, signage, website layouts, and web assets.

• Create high-quality visual assets such as images, compositions, banners, headers, characters, logos, and backgrounds using advanced skills in Adobe Creative Suite (Illustrator, After Effects, InDesign, Photoshop).

• Ensure brand consistency and adherence to established design standards, processes, and guidelines across all company communications and marketing materials.

• Prepare accurate and press-ready files for print, demonstrating a strong understanding of photography and color arrangement, and conduct photo shoots as needed.

• Innovate new design solutions and present multiple creative concepts to stakeholders, effectively articulating ideas and advocating for best practice solutions.

• Manage multiple concurrent projects proactively, acting effectively under deadlines and contributing to a positive company/team culture of communication, collaboration, and creativity.

• Provide constructive feedback and guidance to junior designers, aiding in their skill refinement and professional development.

• Stay informed about current design, marketing, and social media trends to ensure the company's visual communications remain modern and impactful.

• Lead by example in evaluating departmental workload and assisting where needed to ensure timely project completion.

📝 Enhancement Note: The "Core Responsibilities" provided in the input were very high-level. This section has been expanded to detail specific design tasks, leadership duties, and project management aspects common to a Senior Graphic Designer role, drawing from the broader description and typical industry expectations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related design discipline, or equivalent practical experience.

Experience: 5-7 years of professional experience in graphic design, with a proven track record in print production and digital asset creation. Experience participating in the complete product lifecycle of launched websites, catalogs, tradeshow materials, and multimedia projects is essential.

Required Skills:

• Demonstrated advanced proficiency in leading design tools, including Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Strong visual communication and conceptualization skills, with the ability to translate complex business and marketing needs into compelling design solutions.

• Proven experience in print production, including file preparation for press and understanding of color theory and typography.

• Portfolio showcasing a range of creative design work, demonstrating leadership potential and a strong command of design principles.

• Excellent communication and interpersonal skills, with the ability to articulate design rationale, provide constructive feedback, and collaborate effectively with team members and stakeholders.

• Strong project management and organizational skills, with the ability to manage multiple concurrent projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Proactive and self-motivated with a willingness to learn and adapt to new technologies and design trends. Preferred Skills:

• Proficiency in Adobe After Effects for motion graphics and animation.

• Video editing skills using Adobe Premiere Pro.

• Experience with photography and conducting photo shoots.

• Knowledge of current design, marketing, and social media trends.

• Experience in mentoring or supervising junior designers.

📝 Enhancement Note: The input provided a specific experience range (5-7 years) and mentioned a portfolio requirement. This section translates that into concrete "Required Skills" and "Preferred Skills," incorporating the specific Adobe Suite tools mentioned and inferring leadership/mentoring capabilities based on the "SR." title and supervisory responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is a mandatory requirement, showcasing a diverse range of design projects that demonstrate creativity, technical skill, and problem-solving abilities.

• Portfolio pieces should highlight experience in various media, including print (catalogs, ads, signage) and digital (website layouts, web assets, social media graphics).

• Projects should clearly articulate the design challenge, the proposed solution, the tools and techniques used, and the impact or outcome of the design.

• Include examples that demonstrate leadership or supervisory experience, such as team projects, workflow management, or mentorship initiatives. Process Documentation:

• Demonstrate understanding of design process workflows from concept to final delivery, including brief interpretation, research, ideation, iteration, and final production.

• Showcase experience in managing design project timelines and deliverables, ensuring efficient workflow and timely completion of tasks.

• Provide examples of how design standards, brand guidelines, and best practices are applied and maintained throughout the design process.

• Highlight experience in preparing and optimizing design files for various output methods (print, web, social media), ensuring technical accuracy and quality.

📝 Enhancement Note: The input explicitly states "Must have a portfolio." This section elaborates on what a strong portfolio for a Senior Graphic Designer should include, focusing on demonstrating not just design skills but also process, leadership, and impact, which are crucial for senior roles and operations-adjacent functions like brand consistency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-7 years of experience in the Florida market, the estimated salary range is typically between $70,000 and $95,000 annually. This can vary based on specific skills, portfolio strength, and negotiation.

Benefits:

• 100% Employer-Paid Medical Plan: Comprehensive health coverage for eligible employees.

• Employer-Paid Short-Term Disability (STD) Coverage: Financial support during short-term incapacitation.

• Voluntary Benefits:

  • Additional Medical Plan Choices

  • Dental Insurance

  • Vision Insurance

  • Flexible Spending Accounts (FSAs) for healthcare and dependent care

  • Long-Term Disability (LTD) Insurance

  • Life Insurance

  • 401(k) Plan with Company Matching Contribution: Retirement savings plan with employer-sponsored matching. Working Hours: The standard working hours for this on-site role are 40 hours per week, typically Monday through Friday, aligning with the company's operational needs.

📝 Enhancement Note: The input provided specific benefits and a general requirement for 40 working hours. Salary was not provided. This section includes an estimated salary range based on the specified experience level, location (Florida), and job title, along with a detailed list of the provided benefits. The "OTHER" employment type was interpreted as full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Conveyorized Car Wash Equipment, Parts, and Supplies). Sonny's Enterprises is the world's largest manufacturer in this niche, recognized for innovation and awarded by the International Car Wash Association. Products are proudly designed and built in the USA.

Company Size: The input data does not explicitly state company size, but typical large manufacturing companies often range from 1,000 to 10,000+ employees. Sonny's Enterprises is described as a leader in its industry, suggesting a significant operational footprint.

Founded: The founding date is not provided in the input.

Team Structure:

• The Senior Graphic Designer will supervise the Corporate Graphic Design team, implying a team of 2-5 designers or more, depending on the company's needs.

• This role likely reports to a Creative Director or a Marketing Director, forming part of a broader marketing or creative department.

• Cross-functional collaboration is expected with marketing, product development, sales, and potentially operations teams to ensure brand consistency across all initiatives. Methodology:

• The company culture emphasizes finding "new and better ways to accelerate what's next," embracing change and innovation.

• Design solutions are expected to address complex business and marketing needs, indicating a strategic approach to creative output.

• Emphasis is placed on leadership, mentorship, and fostering a collaborative work environment.

• The company values staying knowledgeable of current implementation technologies and best practice solutions.

Company Website: www.sonnysdirect.com

📝 Enhancement Note: The company description provided rich context about Sonny's Enterprises' industry leadership, innovation focus, and people-centric culture. This section synthesizes that information into a cohesive picture of the work environment and team structure relevant to a Senior Graphic Designer.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role with significant leadership and supervisory responsibilities within the Creative/Design function. It sits above junior or mid-level designers and is crucial for maintaining brand integrity and driving creative output for the company.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or a Marketing Director. They will, in turn, supervise a team of graphic designers.

Operations Impact: While not directly an "operations" role in the traditional sense (like RevOps or SalesOps), this position has a significant impact on the company's brand perception, marketing effectiveness, and overall visual communication strategy. High-quality, consistent design directly supports sales enablement, customer engagement, and brand recognition, indirectly influencing revenue and operational efficiency by ensuring clear and professional communication.

Growth Opportunities:

• Leadership Advancement: Potential to move into a Creative Director role, managing larger creative teams and strategic initiatives.

• Specialization: Deepen expertise in specific areas like motion graphics (After Effects), video production, or digital design strategy.

• Cross-Functional Transition: Opportunities to move into broader marketing management roles or leverage design skills in product marketing or brand management.

• Industry Expertise: Become a subject matter expert in design for the car wash industry, a unique and valuable niche.

• Process Improvement: Lead initiatives to optimize design workflows, implement new creative technologies, or enhance brand guideline adherence.

📝 Enhancement Note: The provided input doesn't detail career paths. This section infers growth opportunities based on the "SR." designation and typical career progression for senior creative professionals in a manufacturing company. The "Operations Impact" section bridges the gap between a creative role and the broader business operations context.

🌐 Work Environment

Office Type: This is an on-site position at Sonny's Enterprises' facility in Tamarac, Florida. The environment is likely a professional office setting within a manufacturing company.

Office Location(s): 5870 Hiatus Road, Tamarac, Florida, 33321. This location is within Broward County, Florida.

Workspace Context:

• The role involves collaboration with a Corporate Graphic Design team, suggesting a shared studio space or individual workstations within a creative department.

• Access to industry-standard design software and hardware (Adobe Creative Suite, high-performance computers) is expected.

• The environment will likely blend creative ideation with the structured processes required for a manufacturing company, including adherence to brand guidelines and production deadlines.

• Opportunities for interaction with marketing, sales, and other departments to understand project requirements and gather feedback.

Work Schedule: The role is expected to adhere to a standard 40-hour work week, likely Monday through Friday. While the description emphasizes proactivity and managing deadlines, specific flexibility beyond core business hours would depend on team needs and company policy.

📝 Enhancement Note: The input specified the location and on-site nature. This section extrapolates on the likely workspace environment, team interaction, and schedule, considering it's a senior role within a manufacturing firm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications and portfolios. Candidates with strong portfolios and relevant experience will be shortlisted.

• Creative Assessment/Portfolio Review: Candidates will likely present their portfolio to the Creative Director and/or other senior team members. This is a critical stage to discuss design philosophy, process, and past project successes. Be prepared to explain the rationale behind your design choices and how you addressed business objectives.

• Skills-Based Exercise: A practical design exercise or a case study might be assigned to assess problem-solving skills, creativity, and proficiency with design tools under a deadline.

• Team/Cultural Fit Interview: Interviews with potential team members or cross-functional stakeholders to assess collaboration style, leadership potential, and alignment with Sonny's culture (innovation, people-centric).

• Final Interview: With senior leadership (e.g., Creative Director, VP of Marketing) to discuss strategic alignment and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Showcase diversity in media (print, digital, motion graphics if applicable).

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your creative process, the solution, and the results or impact. Quantify achievements where possible.

• Highlight Leadership: Include projects where you led a team, mentored others, or managed a significant part of the design process.

• Technical Proficiency: Be ready to discuss the specific tools and techniques used, especially your advanced skills in Adobe Creative Suite.

• Brand Consistency: Show examples of how you've maintained or developed brand consistency.

Challenge Preparation:

• Understand the Brief: If given a design exercise, thoroughly read and understand the objectives, target audience, and any constraints.

• Time Management: Allocate your time wisely across concepting, execution, and refinement.

• Articulate Your Process: Be prepared to walk through your decision-making process, even for a short exercise. Explain why you made certain choices.

• Focus on Business Needs: Connect your design solutions back to the business or marketing objectives stated in the brief.

📝 Enhancement Note: The input mentions a portfolio requirement and general qualifications. This section builds out a typical interview process for a senior creative role, emphasizing portfolio presentation and potential design challenges, with tailored advice for a Senior Graphic Designer.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, illustrations, and detailed artwork.

• Adobe Photoshop: For image editing, manipulation, digital painting, and creating web assets.

• Adobe InDesign: For layout design of print collateral such as catalogs, brochures, and advertisements.

• Adobe After Effects: (Preferred) For motion graphics, animation, and visual effects for digital content and video.

Analytics & Reporting:

• While not a primary function, understanding how design impacts metrics is crucial. Familiarity with web analytics tools (e.g., Google Analytics) to understand website traffic, engagement, and conversion rates related to design elements would be beneficial.

• Experience using project management or task tracking software (e.g., Asana, Jira, Trello) to manage design workflows and deadlines. CRM & Automation:

• Not directly applicable to this role's core tools, but understanding how design assets are used within marketing automation platforms or CRM systems (e.g., for email campaigns, landing pages) is advantageous.

📝 Enhancement Note: The input explicitly lists Adobe Illustrator, After Effects, InDesign, and Photoshop as required tools. This section details their typical uses in a design role and adds related tools that a senior designer might encounter or benefit from.

👥 Team Culture & Values

Operations Values:

• Innovation & Acceleration: A core value is finding "new and better ways to accelerate what's next," encouraging a forward-thinking and proactive approach to design.

• People-Centric: Valuing employees as the "most valuable resource," fostering a supportive and collaborative environment where individuals can grow their careers.

• Excellence & Quality: Striving for high-quality design solutions that address complex business and marketing needs, maintaining brand consistency and design standards.

• Proactivity & Accountability: Expectation to be proactive, organized, manage multiple projects effectively, and take ownership of work.

• Enthusiasm: Being a positive and encouraging presence in the office is explicitly mentioned as a desired trait.

Collaboration Style:

• Team-Oriented: Fostering a collaborative and innovative work environment is a key responsibility.

• Constructive Feedback: Providing and receiving constructive feedback is essential for mentoring and improving design quality.

• Cross-Functional Integration: Working closely with the Creative Director and likely other departments (marketing, sales) to ensure design aligns with broader business objectives.

• Open Communication: Strong communication skills are required to listen, articulate ideas, and advocate for best practice solutions.

📝 Enhancement Note: The input provides specific cultural descriptors like "embrace change," "people," and "accelerate what's next." This section translates these into specific values and collaboration styles relevant to a creative team member and leader.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Needs: Effectively translating complex business objectives and marketing strategies into innovative yet practical design solutions that meet brand standards.

• Managing Multiple Projects & Deadlines: Juggling various design requests from different departments, prioritizing effectively, and delivering high-quality work under tight deadlines.

• Leading and Mentoring a Team: Supervising junior designers, providing constructive feedback, fostering professional growth, and maintaining team morale and productivity.

• Staying Current with Trends and Technology: Continuously learning and adapting to new design software, digital trends, and evolving marketing landscapes to keep the company's visual identity fresh and relevant.

• Ensuring Brand Consistency: Upholding strict brand guidelines across a wide range of materials and initiatives, often requiring meticulous attention to detail.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe After Effects, Premiere Pro, or explore new design software and tools.

• Leadership Development Programs: Training or mentorship focused on improving management, team leadership, and strategic planning skills.

• Industry Conferences & Workshops: Attending events related to graphic design, branding, and marketing to gain insights and network.

• Cross-Departmental Exposure: Learning about different aspects of the business (marketing strategy, product development) to inform design decisions and foster holistic understanding.

• Mentorship: Receiving guidance from senior leadership (Creative Director, VP of Marketing) to navigate career growth and develop strategic thinking.

📝 Enhancement Note: This section identifies common challenges for a senior creative role with leadership duties and outlines potential growth paths, linking them to the company's emphasis on innovation and people development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you ensure both were met?" (Assesses ability to work within constraints and adhere to brand standards.)

• "Walk us through your process for developing a new visual concept for a major marketing campaign. What steps do you take from brief to final delivery?" (Evaluates design process, ideation, and project management.)

• "How do you approach mentoring junior designers? Can you give an example of how you've helped a team member improve their skills?" (Probes leadership and team development capabilities.)

• "What are your favorite design tools or software, and why? How do you stay updated on new technologies in the design field?" (Assesses technical proficiency and commitment to continuous learning.)

• "How would you handle a situation where a stakeholder disagrees with your design direction? What is your strategy for advocating for your creative solutions?" (Tests communication, persuasion, and stakeholder management skills.) Company & Culture Questions:

• "What interests you about Sonny's Enterprises and our industry?" (Assesses research and genuine interest.)

• "How do you contribute to a positive and collaborative team culture?" (Aligns with the company's people-centric values.)

• "How do you approach innovation and embracing change in your work?" (Connects to Sonny's core cultural drivers.)

• "Based on what you know about Sonny's, how would you approach ensuring brand consistency across our diverse product lines and marketing efforts?" (Tests strategic application of design principles to the company context.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, your process, and the impact. Use the STAR method (Situation, Task, Action, Result) where applicable.

• Focus on Relevance: Highlight projects that best demonstrate your senior-level skills, leadership, and experience with print and digital design for marketing purposes.

• Showcase Technical Mastery: Be prepared to discuss the specific Adobe Suite tools you used and why. Highlight any advanced techniques.

• Demonstrate Leadership: If possible, include a project where you led a team or mentored others, discussing your role in guiding the project to completion.

• Engage Your Audience: Make it a conversation. Ask questions, listen actively, and tailor your explanations to the interviewer's interest.

📝 Enhancement Note: This section provides example interview questions that are common for senior creative roles, tailored to the specific responsibilities and company context, along with strategic advice for portfolio presentation.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Sonny's Enterprises careers portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in graphic design, print production, digital assets, and leadership. Showcase projects that align with a manufacturing or B2B environment if possible.

• Resume Optimization: Clearly articulate your years of experience, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), and any supervisory or mentoring experience. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, rationale, and the impact of your work. Prepare to discuss leadership and collaboration.

• Company Research: Familiarize yourself with Sonny's Enterprises, their products, their market position, and their stated company culture. Understand their brand identity and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.