Graphic Designer - Sportsnet

📍 Job Overview

Job Title: Graphic Designer - Sportsnet Company: Rogers Communications Location: Toronto, ON, Canada Job Type: Full-Time Category: Marketing & Media Design Date Posted: May 08, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Develop and execute creative campaigns for major sports brands including Sportsnet, NHL, MLB, and NBA across digital and print platforms, directly impacting brand visibility and fan engagement.
• Collaborate closely with the Creative Director and cross-functional teams to deliver high-quality, on-brand visual assets for broadcast, social media, out-of-home advertising, and event signage, ensuring a consistent brand experience.
• Contribute to a fast-paced, sports-driven media environment, balancing the demands of quick daily deliverables with the strategic execution of larger, multi-month campaigns.
• Design with motion in mind, translating static concepts into dynamic visuals that seamlessly integrate across broadcast and digital platforms, enhancing viewer experience and content impact.

📝 Enhancement Note: This role is positioned within the Marketing & Media Design category, focusing on graphic design for sports media properties. The "2-5 Years" experience level suggests a mid-level designer role, requiring both creative execution and production proficiency. The emphasis on sports brands indicates a need for passion and understanding of the sports landscape.

📈 Primary Responsibilities

• Contribute to the conceptualization, design, and execution of integrated marketing campaigns for key sports properties such as Sportsnet, NHL, MLB, and NBA.
• Produce a diverse range of visual assets tailored for various media channels, including digital (social media posts, web banners, digital out-of-home screens) and print (out-of-home advertising, event signage, booth graphics).
• Operate effectively within a high-tempo media and sports industry environment, adeptly managing multiple projects and tight deadlines.
• Partner closely with the Creative Director and internal clients to understand project briefs, translate ideas into compelling visual narratives, and ensure creative vision is realized.
• Manage a varied project workload, skillfully balancing the demands of immediate daily design needs with the strategic planning and execution of long-term, multi-month campaigns.
• Incorporate motion design principles into static designs, anticipating how visuals will translate and perform across broadcast and digital platforms to enhance audience engagement.
• Engage in cross-functional collaboration with motion graphics artists, editorial teams, and production specialists to ensure a cohesive and high-standard creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative campaign development and hands-on production across multiple media types. The expectation to "design with motion in mind" and collaborate with motion graphic teams suggests a need for an understanding of animation principles and dynamic visual storytelling, even if not directly creating motion graphics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles of this nature. Experience: Minimum of 2-5 years of professional graphic design experience, preferably within an agency setting or an in-house creative department, with a demonstrable track record of delivering high-quality design work.

Required Skills:

• A robust portfolio showcasing strong conceptual thinking, exceptional typography, sophisticated composition, and discerning image selection.
• Proven professional graphic design experience in an agency or in-house creative environment.
• Strong expertise in both print and digital production; ability to design for diverse formats and deliver flawless production-ready files.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Demonstrated ability to be collaborative, self-motivated, and maintain a high level of professionalism.
• Impeccable design sensibility, with a keen eye for typography, color, and detail.
• Strong communication skills, with the ability to clearly articulate creative vision and rationale.
• Exceptional project management skills, with the capacity to manage multiple projects simultaneously under tight deadlines.
• Ability to consistently deliver on-brand, high-quality designs with quick turnaround times.
• Thorough understanding of brand systems and the ability to apply them consistently across all mediums.
• Comfort and confidence in managing deadlines while maintaining organization.
• A genuine passion for sports and a good understanding of the sports media landscape.

Preferred Skills:

• Experience designing for broadcast and digital platforms, including an understanding of social media content best practices.
• Familiarity with motion graphics principles and software (e.g., After Effects) to inform static design.
• Knowledge of print production processes, including file setup, pre-flighting, and quality assurance (QA).
• Experience with digital out-of-home (DOOH) and out-of-home (OOH) advertising specifications.
• Understanding of sports marketing and fan engagement strategies.

📝 Enhancement Note: The requirements strongly emphasize a portfolio that demonstrates conceptual strength and technical execution in both print and digital. Proficiency in Adobe Creative Suite is a hard requirement. The "love for sports" is presented as a key attribute, indicating that candidates with a genuine interest and understanding of the sports industry will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates conceptual thinking, design execution, and problem-solving abilities across a range of design challenges.
• Case studies or examples showcasing the design process from brief to final output, highlighting how design solutions addressed specific project goals.
• Demonstration of ability to design for various media, including print (e.g., OOH, event signage) and digital (e.g., social media, web assets, DOOH), with examples of how design considerations differ for each.
• Work that reflects an understanding and consistent application of brand guidelines and systems, showcasing versatility across different brand identities if applicable.

Process Documentation:

• Evidence of a structured design process, including conceptualization, sketching, digital execution, and final file preparation for production.
• Examples of how you have managed project timelines and communicated progress with stakeholders, demonstrating efficient workflow management.
• Demonstration of how design decisions are informed by project objectives, target audience, and media platform, showing a strategic approach to design.

📝 Enhancement Note: The explicit requirement for a portfolio link highlights its critical importance. The emphasis is on showcasing not just aesthetic output, but also the strategic thinking and process behind the designs, particularly concerning brand consistency and cross-channel application.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Toronto, ON, Canada, the estimated salary range is CAD $55,000 - $75,000 annually. This range is based on industry benchmarks for similar roles in a major Canadian city, considering the experience level and the industry (media and sports).

Benefits:

• Competitive salary and annual bonus structure.
• Comprehensive and flexible health and dental benefits package.
• Retirement savings plans including a pension plan, RRSP, and TFSA options.
• Stock matching programs to encourage employee ownership and investment.
• Significant discounts on Rogers services (up to 50%), Blue Jays tickets (up to 50%), TSC items (25%), and wireless accessories (20%).
• Paid time off for volunteering activities.
• Company matching contributions to employee-supported charities.
• Access to a career development program ("My Path") for self-driven professional growth.
• Priority consideration for internal job applications through "Rogers First."
• Comprehensive wellness programs, including an employee and family assistance program, CBT, virtual therapy, and subsidized fitness memberships with virtual classes.

Working Hours: Full-time position, typically 40 hours per week. The schedule is day shifts, with a focus on on-site work.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a Graphic Designer with 2-5 years of experience in Toronto. The extensive list of benefits provided by Rogers Communications is a significant differentiator and should be a key consideration for applicants.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media and Telecommunications. Rogers Communications is a diversified Canadian company operating in wireless communications, cable television, internet, voice, and home security, as well as sports and media. Sportsnet is a prominent sports broadcasting and media company within Rogers Sports & Media. Company Size: Large Enterprise (typically 10,000+ employees). This indicates a structured corporate environment with established processes and ample resources. Founded: Rogers Communications was founded in 1960. This long history suggests stability and a deep understanding of the Canadian market.

Team Structure:

• The Graphic Designer will be part of the Sportsnet creative team, likely reporting to a Creative Director.
• The team structure will involve close collaboration with other designers, motion graphics artists, editorial staff, marketing, and production teams.
• Cross-functional collaboration is key, working with various stakeholders across different sports properties and media platforms within Rogers Sports & Media.

Methodology:

• Data-driven design decisions are implied, though not explicitly stated, common in media where performance metrics guide content and campaign strategies.
• Emphasis on a fast-paced workflow, requiring agile development and quick iteration cycles to keep pace with the sports and media industry.
• A strong focus on brand consistency and quality across all touchpoints, ensuring a unified and professional presentation of Sportsnet and its affiliated brands.

Company Website: https://jobs.rogers.com/

📝 Enhancement Note: Rogers Communications' size and industry position suggest a professional, structured, and resource-rich environment. The specific mention of Sportsnet implies a dynamic, sports-focused culture within the larger corporate framework. The on-site work requirement for corporate employees reinforces a culture that values in-person collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position, focused on executing creative projects within the sports media landscape. It requires solid technical skills and creative execution, with an expectation of independent work on assigned tasks and contributions to larger campaigns. Reporting Structure: The Graphic Designer will report directly to the Creative Director, indicating a hierarchical structure within the creative department where direction and feedback are provided by senior leadership. Operations Impact: The Graphic Designer's work directly influences the visual presentation and brand perception of major sports properties like Sportsnet, NHL, MLB, and NBA. High-quality design contributes to fan engagement, marketing campaign effectiveness, and the overall brand appeal of these properties.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas such as digital design for social media, broadcast graphics, or motion design principles, aligning with industry trends and personal interests.
• Career Advancement: Potential to progress to Senior Graphic Designer, Art Director, or Creative Director roles within Sportsnet or other divisions of Rogers Sports & Media, depending on performance, skill development, and business needs.
• Cross-Functional Exposure: Working on diverse projects across multiple sports properties provides broad exposure to different aspects of media production and marketing, fostering a well-rounded understanding of the industry.
• Internal Mobility: The "Rogers First" program offers priority in applying for internal roles, facilitating career transitions and growth within the larger Rogers organization.

📝 Enhancement Note: The role offers a clear path for growth within a large media organization, with opportunities to specialize and advance. The emphasis on "My Path" and "Rogers First" indicates a company culture that supports employee development and internal career progression.

🌐 Work Environment

Office Type: The job posting explicitly states that "all Corporate Employees are expected to work onsite" at "1 Mount Pleasant (083), Toronto, ON." This indicates a traditional office environment designed for in-person collaboration. Office Location(s): The primary work location is 1 Mount Pleasant, Toronto, ON. This location is central and accessible within the city. Workspace Context:

• The workspace is designed to foster "in-person connection," suggesting a collaborative environment with opportunities for spontaneous interaction and team synergy.
• As part of a large media organization, access to industry-standard design tools and technology within the office setup is expected.
• Opportunities for direct interaction with the Creative Director, fellow designers, and other creative professionals will be frequent, facilitating learning and idea exchange.

Work Schedule: The role is full-time with day shifts. While the environment is on-site, the fast-paced nature of the sports industry might occasionally require flexibility to meet critical deadlines, though this is not explicitly stated as a regular expectation.

📝 Enhancement Note: The mandatory on-site work environment at a specific Toronto address is a key detail. This signifies a company culture that values face-to-face collaboration and team cohesion, which can be beneficial for creative roles requiring teamwork and quick feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing heavily on the submitted portfolio and resume for relevant experience and design skills.
• Portfolio Review: A dedicated session where candidates will walk through their portfolio, discussing their process, design rationale, and how they've met project objectives. This is the most critical stage.
• Skills Assessment/Creative Challenge: Potentially a practical design exercise or case study to assess on-the-spot creative thinking, problem-solving, and technical application under timed conditions relevant to sports media design.
• Behavioral/Fit Interview: Discussion with the Creative Director and potentially other team members to assess cultural fit, collaboration style, motivation, and understanding of the sports industry.
• Final Interview: May involve meeting with higher-level management to discuss career aspirations and overall fit within Rogers Sports & Media.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your skills in print, digital, and ideally, motion-informed design for sports or entertainment brands.
• Showcase Process: For each project, clearly articulate the brief, your role, the challenges, your creative process (sketches, iterations), and the final solution. Explain why you made certain design decisions.
• Highlight Sports Relevance: If you have sports-related projects, feature them prominently. If not, demonstrate how your design principles can be applied to the sports context.
• Demonstrate Technical Proficiency: Ensure your digital files are well-organized and that you can speak to production considerations for both print and digital outputs.
• Be Concise and Clear: Practice presenting your portfolio within a set timeframe, focusing on impactful storytelling and clear communication of your design vision.

Challenge Preparation:

• Familiarize yourself with Sportsnet's current branding, visual style, and recent campaigns. Understand the visual language of major sports leagues (NHL, MLB, NBA).
• Practice designing for common sports media assets (e.g., social media graphics for game announcements, simple broadcast lower thirds, event signage concepts).
• Be prepared to articulate your design approach under pressure, focusing on speed, clarity, and creativity.

📝 Enhancement Note: The portfolio is paramount. The interview process will heavily weigh the candidate's ability to demonstrate their design process, strategic thinking, and adaptability to the fast-paced sports media environment. A creative challenge is highly probable for this type of role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for creating and manipulating graphics across print and digital media.
• Motion Design Tools (Understanding): While not explicitly stated as a requirement to create motion graphics, familiarity with principles and potential integration with After Effects is beneficial, as designers are expected to "design with motion in mind" and collaborate with motion teams.
• Digital Asset Management (DAM) Systems: Likely used for organizing and distributing creative assets, though not specifically mentioned.

Analytics & Reporting:

• While not the primary focus of this role, understanding how design impacts engagement metrics (e.g., click-through rates, social media shares, broadcast viewership) is beneficial.

CRM & Automation:

• Not directly relevant to this Graphic Designer role, but understanding how marketing campaigns are executed might provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable technical requirement. The mention of "design with motion in mind" suggests an awareness of animation and video editing principles, making familiarity with tools like Adobe After Effects a strong plus, even if not a core requirement for creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraged to bring fresh ideas and push creative boundaries within brand guidelines.
• Collaboration: Strong emphasis on teamwork, working cross-functionally with various departments to achieve shared goals.
• Passion for Sports: A genuine enthusiasm for sports is a significant cultural element, driving engagement and understanding of the content being designed for.
• Quality & Excellence: Commitment to delivering high-quality, on-brand designs that meet rigorous industry standards.
• Adaptability & Speed: Thriving in a fast-paced environment that requires quick turnarounds and the ability to adapt to changing priorities.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with Creative Directors, marketing teams, editorial departments, and production specialists to ensure seamless project execution.
• Feedback Exchange: An environment where constructive feedback is given and received to refine designs and achieve optimal results.
• Agile Workflow: Working in a dynamic industry necessitates an agile approach to design and project management, allowing for quick adjustments and iterative improvements.

📝 Enhancement Note: The culture appears to be a blend of creative energy driven by a passion for sports, combined with the structured, collaborative, and fast-paced demands of a large media organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Constantly managing multiple projects with tight deadlines in the dynamic sports and media industry can be demanding.
• Brand Consistency: Ensuring all designs adhere to brand guidelines across diverse platforms and properties requires meticulous attention to detail.
• Balancing Creative Vision with Client Needs: Translating client briefs into impactful designs while staying within brand parameters and project scope.
• Adapting to Evolving Media: Staying current with design trends and platform-specific requirements for digital, broadcast, and print media.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to develop specialized skills in areas like digital design, motion graphics integration, or specific sports branding.
• Industry Exposure: Working with major sports brands provides invaluable experience and portfolio-building opportunities within the sports media industry.
• Career Pathing: Access to internal development programs like "My Path" and priority for internal roles ("Rogers First") supports long-term career growth within Rogers Communications.
• Mentorship: Learning from experienced Creative Directors and senior design professionals within the organization.

📝 Enhancement Note: The role offers significant opportunities for professional growth within a leading media company, particularly for those passionate about sports and eager to expand their design expertise in a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a campaign for a major sports event like an NHL playoff series. How do you ensure brand consistency across digital and print?" (Focus on process, brand application, and multi-channel strategy.)
• "How do you handle tight deadlines and multiple competing projects? Give an example of a time you successfully managed a high-pressure workload." (Focus on project management, prioritization, and stress management.)
• "What are your favorite recent Sportsnet or competitor sports marketing campaigns, and why? How would you approach designing for a brand like the NBA or MLB?" (Focus on industry awareness, creative critique, and application of design principles to specific brands.)

Company & Culture Questions:

• "What excites you about working for Sportsnet and Rogers Communications, specifically within the sports media landscape?" (Focus on genuine interest, company alignment, and passion for sports.)
• "How do you approach collaboration with team members and stakeholders from different departments (e.g., marketing, editorial)?" (Focus on teamwork, communication, and cross-functional understanding.)
• "How do you stay updated on design trends and integrate them into your work while maintaining brand integrity?" (Focus on continuous learning, adaptability, and brand stewardship.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, your creative process, the challenges, and the final outcome. Quantify impact where possible.
• Highlight Versatility: Showcase projects that demonstrate your ability to design for both print and digital, and your understanding of motion design principles.
• Emphasize Sports Relevance: If you have sports-related projects, lead with them. If not, explain how your transferable skills would apply to sports branding.
• Be Ready for Technical Questions: Be prepared to discuss file formats, print production considerations, and digital asset specifications.

📝 Enhancement Note: Interview preparation should heavily focus on portfolio walkthroughs, demonstrating a clear design process, and articulating how one's skills align with the fast-paced, sports-centric environment of Sportsnet.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Rogers Careers website.
• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight projects relevant to sports, media, or dynamic branding. Prioritize examples demonstrating print and digital versatility.
• Resume Optimization: Update your resume to clearly showcase your proficiency in Adobe Creative Suite, years of relevant experience, and any experience with sports or media clients. Use keywords from the job description (e.g., print production, digital assets, typography, composition).
• Interview Preparation: Practice presenting your portfolio, focusing on your design process, rationale, and ability to articulate creative vision. Be ready to discuss your passion for sports and how you'd contribute to the Sportsnet brand.
• Company Research: Familiarize yourself with Sportsnet's current branding, recent campaigns, and the broader Rogers Sports & Media portfolio to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.