Graphic Designer - South America

📍 Job Overview

Job Title: Graphic Designer - South America

Company: Lumimeds

Location: Remote (United States, Europe, Mexico, and South America)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-07

Experience Level: Mid-Level (3+ years)

Remote Status: Remote Solely

🚀 Role Summary

• Design loud, bold, and eye-catching visual assets that drive engagement across digital platforms, including social media, ads, email, web, and landing pages.

• Collaborate closely with marketing, growth, and creative teams to develop compelling graphics for campaigns, product launches, and promotions, ensuring alignment with brand strategy.

• Maintain strict brand consistency across all design outputs while pushing creative boundaries to capture attention in a competitive market.

• Iterate on designs based on feedback and performance insights, demonstrating a data-informed approach to creative development.

• Manage multiple design requests and deadlines efficiently in a fast-paced, startup environment, showcasing strong project management and organizational skills.

📝 Enhancement Note: While the raw job description focuses on graphic design, the emphasis on marketing, growth, and performance insights indicates a role that bridges creative execution with marketing operations. The requirement for data-informed iteration and understanding of marketing funnels suggests a need for an operations-minded designer who can translate business objectives into impactful visuals. The target audience is primarily in South America, but the role is open to candidates in the US and Europe, implying a need for flexible working hours and strong English communication.

📈 Primary Responsibilities

• Conceptualize and execute high-impact visual assets for social media campaigns (Meta, Google, TikTok), paid advertisements, email marketing, website content, and dedicated landing pages.

• Develop creative graphics and visual storytelling elements for product launches, promotional offers, and ongoing marketing initiatives that align with Lumimeds' bold brand identity.

• Ensure all design outputs adhere to established brand guidelines, color palettes, and typography standards, while also contributing to the evolution of the brand's visual language.

• Partner with marketing, content creation, and growth teams to translate campaign objectives and user journey insights into effective visual communication strategies.

• Proactively solicit, interpret, and implement feedback from stakeholders and analyze design performance metrics to refine and optimize future creative assets.

• Efficiently manage a diverse workload, prioritize tasks effectively, and meet tight deadlines in a dynamic, remote-first startup environment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create visually striking assets but also understand their strategic purpose within marketing campaigns and the broader GTM strategy. The emphasis on performance insights and iteration points towards a role that requires analytical thinking and a results-oriented approach, common in operations-focused creative roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of experience. Equivalent practical experience and a strong portfolio will be considered.

Experience: 3+ years of professional graphic design experience, ideally within a high-growth startup, SaaS company, or a fast-paced agency environment. Experience in healthcare, wellness, or e-commerce sectors is a significant plus.

Required Skills:

• Portfolio MANDATORY: Showcase loud, bold, high-contrast, and eye-catching professional visuals with expert typography. Applications without a portfolio link or with password-protected links will be disregarded.

• Technical Proficiency: Expert-level command of Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Visual Communication: Ability to create compelling graphics for social media, digital ads, email, web pages, and landing pages.

• Brand Management: Skill in maintaining and evolving brand consistency across diverse design outputs.

• Typography Expertise: Deep understanding and application of typography to create bold and impactful designs.

• Feedback Integration: Ability to receive and implement direct, candid feedback effectively and iterate designs rapidly.

• English Proficiency: Excellent English communication skills (B2/C1 level), capable of articulating design rationale and engaging in direct discussions.

Preferred Skills:

• Experience designing specifically for paid advertising platforms (Meta Ads, Google Ads, TikTok Ads).

• Foundational understanding of marketing funnels, customer journeys, and conversion-rate optimization (CRO) principles in design.

• Proficiency in motion graphics or short-form video design (e.g., After Effects, Premiere Pro).

• Experience in the healthcare or wellness technology (health-tech) sectors.

📝 Enhancement Note: The explicit emphasis on a "loud, bold, and eye-catching" portfolio, coupled with the requirement for expert proficiency in Figma and Adobe Creative Suite, sets a high bar for technical and creative skills. The demand for strong English communication and the ability to articulate design rationale is crucial for remote collaboration and feedback loops, typical in globally distributed operations teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Impact Showcase: The portfolio must prominently feature examples of "loud, bold, and eye-catching" designs, demonstrating a strong command of high-contrast color palettes, dynamic typography, and attention-grabbing layouts.

• Platform Diversity: Include a range of work across digital channels such as social media graphics, digital advertisements (Meta, Google), email banners, web graphics, and landing page visuals.

• Brand Application: Showcase how you've applied and adapted brand guidelines across different campaign assets, demonstrating an ability to maintain consistency while injecting creativity.

• Process & Iteration: If possible, include case studies or examples that illustrate your design process, including initial concepts, feedback incorporation, and final iterations that led to improved outcomes.

• Technical Skill Demonstration: Ensure the portfolio visually reflects mastery of Figma and Adobe Creative Suite, perhaps through complex layouts or intricate graphic elements.

Process Documentation:

• While not explicitly requested for submission, candidates should be prepared to discuss their design process, including:
  • Workflow Design: How you approach a new design brief, from understanding objectives to concept development.
  • Collaboration & Feedback: How you integrate feedback from cross-functional teams (marketing, growth) into your design iterations.
  • Performance Analysis: How you use insights from design performance (e.g., click-through rates, engagement metrics) to inform your creative decisions and optimize future designs.

📝 Enhancement Note: The portfolio requirements are highly specific and central to the application. Candidates must tailor their submissions to directly address the "loud, bold" aesthetic. The emphasis on iterating based on feedback and performance insights implies that operations-minded candidates should be ready to discuss how their design choices contribute to measurable business outcomes.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 3+ years of experience, in regions like South America (e.g., Brazil, Mexico, Argentina) or parts of Europe, a competitive salary range would typically fall between $40,000 - $65,000 USD annually. This estimate is based on market research for remote design roles in tech startups, considering the specified remote locations and the demand for specialized skills in bold, high-impact design. The exact compensation will depend on the candidate's specific location, experience, and demonstrated portfolio quality.

Benefits:

• Remote-First Work Environment: Full flexibility to work from anywhere within approved locations (United States, Europe, Mexico, South America).

• Globally Distributed Team: Opportunity to collaborate with a diverse, international team, fostering a rich cross-cultural work experience.

• Growth Opportunities: Significant potential for professional development and career advancement within a scaling health-tech startup.

• Impactful Work: Contribute directly to the brand's visual strategy and growth initiatives in a fast-paced, innovative environment.

• Competitive Compensation: A salary package commensurate with experience and market standards for remote roles.

Working Hours: The role requires availability to work approximately 40 hours per week. Candidates must be able to align with U.S. business hours for key meetings and cross-functional collaboration, which may require flexibility depending on their specific time zone within South America or Europe.

📝 Enhancement Note: Given the remote nature and global distribution, salary ranges are provided in USD for consistent comparison. The benefits highlight the core advantages of a remote-first startup, emphasizing flexibility and growth potential, which are attractive to operations-minded professionals seeking impactful roles. The requirement to align with U.S. business hours is a critical consideration for candidates in South America and Europe.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health-tech, specifically focusing on telehealth for weight management and long-term metabolic health. Lumimeds is building next-generation e-commerce and clinical infrastructure from the ground up.

Company Size: Fast-growing startup, characterized by limited layers and high ownership expectations. This implies a lean, agile operational structure.

Founded: Early-stage company (founded date not specified in raw data), suggesting a dynamic and evolving culture where builders thrive and decisions are made rapidly.

Team Structure:

• Lean & Agile: Operations are characterized by limited bureaucracy and fast decision-making.

• Cross-Functional Collaboration: Close collaboration between Marketing, Creative, Growth, and potentially Clinical teams is essential for driving initiatives.

• Remote-First & Global: The team is distributed globally, emphasizing asynchronous communication and digital collaboration tools.

Methodology:

• High Ownership: Team members are expected to take initiative and drive projects forward without constant direction.

• Data-Informed Decisions: Creative iteration is influenced by performance insights, suggesting a data-driven approach to marketing and design.

• Speed & Agility: Priorities can evolve quickly, requiring adaptability and responsiveness.

Company Website: Lumimeds.com (inferred from domain_derived)

📝 Enhancement Note: The company culture is defined by agility, directness, and a strong emphasis on individual contribution and initiative. For a graphic designer, this means being proactive, comfortable with rapid iteration, and able to clearly articulate the business impact of their creative work, aligning with operational efficiency and GTM goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of 3+ years of experience and the ability to work autonomously on design projects. The expectation is for the designer to not only execute but also to contribute creatively and inform design decisions based on performance and brand strategy, indicating a move beyond purely task-based execution.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing/Growth. Given the startup environment, direct interaction with senior leadership is probable.

Operations Impact: The Graphic Designer's work directly impacts the company's ability to attract and retain customers by creating "loud, bold, and eye-catching" visuals that drive engagement, conversions, and brand recognition. This role is crucial for translating marketing strategies into tangible, high-performing creative assets that fuel growth.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like paid ad design, conversion-focused design, or motion graphics.

• Brand Development: Contribute to the ongoing evolution of Lumimeds' distinctive visual identity and brand narrative.

• Leadership Potential: As the company scales, opportunities may arise to mentor junior designers or lead specific creative projects, moving towards a Senior Designer or Art Director role.

• Cross-Functional Exposure: Gain valuable experience working closely with marketing, growth, and product teams, broadening understanding of the entire GTM operation.

📝 Enhancement Note: The growth path emphasizes not just technical design skills but also strategic contribution and potential leadership within a growing operations framework. The ability to demonstrate impact through performance metrics will be key for career progression.

🌐 Work Environment

Office Type: This is a remote-first position, meaning there is no central physical office for this role. The work is conducted entirely online.

Office Location(s): The role is open to applicants in the United States, Europe, Mexico, and South America. Specific approved locations are noted as Mexico and Stratton, Vermont, United States, but the broader regional allowance suggests flexibility.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on online communication tools (e.g., Slack, Zoom, email) and project management software.

• Autonomous Setup: Employees are expected to have a suitable home office setup that allows for focused work and professional video conferencing.

• Global Team Interaction: Opportunities for interaction with colleagues worldwide occur through virtual meetings and asynchronous communication channels.

Work Schedule: While the role is 40 hours per week, the remote and globally distributed nature requires flexibility. Candidates must be available to overlap with U.S. business hours for critical meetings and real-time collaboration, which may necessitate adjusting their daily schedule depending on their location.

📝 Enhancement Note: The remote-first environment necessitates strong self-discipline and excellent digital communication skills. Candidates must be comfortable working independently while remaining connected and responsive to a global team, a common trait for individuals thriving in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and, critically, the portfolio to assess for "loud, bold" aesthetic and technical proficiency. Applications lacking a portfolio or with uninspired design will be rejected early.

• Skills Assessment/Design Challenge: Candidates may be given a design challenge to assess their ability to create bold visuals under specific constraints, interpret briefs, and apply feedback. This is a key opportunity to showcase their process and adherence to brand style.

• Team/Hiring Manager Interview: Discussion about design philosophy, experience, problem-solving approaches, and cultural fit. Expect direct, candid feedback and questions about why certain design choices were made.

• Cross-Functional Interview: Potentially meet with marketing or growth team members to assess collaboration style and understanding of marketing objectives.

• Final Round: May involve a discussion about career aspirations and final alignment with company values.

Portfolio Review Tips:

• Curate for "Loudness": Select pieces that unequivocally demonstrate your ability to create bold, high-contrast, and eye-catching designs. Don't dilute this with conservative work.

• Showcase Process: For 1-2 key projects, briefly outline your design process: understanding the brief, concept development, iterations, and final outcome. Highlight how feedback was incorporated.

• Quantify Impact (if possible): If any of your designs contributed to measurable results (e.g., high CTRs on ads, increased engagement), be prepared to share that data.

• Visual Clarity & Polish: Ensure your portfolio itself is well-designed, easy to navigate, and free of errors. This is your first demonstration of design skill.

• Directly Address Requirements: Explicitly state how your portfolio aligns with the "loud, bold" aesthetic and technical requirements.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Lumimeds' existing (or desired) visual identity, even if it's implied by the "loud, bold" directive.

• Focus on Impact: Design for engagement and attention-grabbing. Think about what will stop a scroll.

• Typography is Key: Leverage bold typography as a primary design element.

• Color Theory: Demonstrate a strong understanding of how to use color to create impact and hierarchy.

• Concise Rationale: Be prepared to articulate the strategic thinking behind your design choices.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must tailor their submissions to the specific aesthetic requirements. Being prepared to discuss the "why" behind design choices and demonstrate an understanding of performance metrics is crucial for roles with an operations focus.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory expert proficiency.

This will be the primary tool for collaborative design, prototyping, and asset creation.

• Adobe Creative Suite: Expert proficiency required, specifically:
  • Adobe Photoshop: For image manipulation, digital painting, and detailed raster graphics.
  • Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

• While not a direct requirement for the designer to manage analytics, an understanding of how to interpret and design for performance is key. Familiarity with platforms like Google Analytics, Meta Ads Manager insights, or similar reporting dashboards would be beneficial for understanding design impact. CRM & Automation:

• Not directly applicable to this role's core responsibilities, but an understanding of how designs are deployed through marketing automation platforms (e.g., HubSpot, Mailchimp) could be a plus. Other Potential Tools (Nice to Have):

• Adobe After Effects/Premiere Pro: For motion graphics and short-form video design.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be advantageous.

• Project Management Software: Proficiency with tools like Asana, Trello, or Jira for managing design requests and workflows.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is paramount. Candidates should be prepared to demonstrate expert-level skills in these tools. While direct analytics tool management isn't required, understanding how to design for performance and iterate based on data is a critical operations-minded skill for this role.

👥 Team Culture & Values

Operations Values:

• Boldness & Impact: A core value is creating "loud, bold, and eye-catching" visuals that demand attention and drive results, rather than playing it safe.

• Initiative & Ownership: Team members are expected to be proactive, take ownership of their work, and drive projects forward without waiting for explicit direction.

• Clarity & Accountability: Clear communication and taking responsibility for outcomes are highly valued in this fast-paced environment.

• Speed & Adaptability: The ability to move quickly, evolve priorities, and adapt to changing circumstances is crucial.

• Data-Informed Creativity: Designs are expected to be not just aesthetically striking but also informed by performance insights and aimed at achieving specific business objectives.

Collaboration Style:

• Direct & Candid Feedback: Openness to receiving and giving direct, honest feedback is essential for rapid iteration and improvement.

• Cross-Functional Integration: Close collaboration with marketing, growth, and content teams is expected to ensure design aligns with broader GTM strategies.

• Remote & Asynchronous: While U.S. business hour overlap is required, the team operates in a globally distributed manner, necessitating effective asynchronous communication and documentation.

• Builder Mentality: A collaborative environment where individuals are encouraged to build, experiment, and contribute to shaping processes and outcomes.

📝 Enhancement Note: The culture strongly favors proactive, results-oriented individuals who are comfortable with direct feedback and rapid iteration. A designer who understands how their work fits into the larger operational and growth strategy will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Aesthetic Demand: Consistently creating "loud, bold, and eye-catching" designs that are also professional and effective can be a creative challenge.

• Fast-Paced Environment: Managing multiple, rapidly evolving design requests in a startup setting requires excellent time management and prioritization skills.

• Remote Collaboration: Effectively communicating design intent and receiving/implementing feedback across different time zones and cultures requires strong interpersonal and digital communication skills.

• Data-Driven Iteration: Translating performance insights into actionable design improvements without compromising creative vision.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to refine skills in high-impact visual design, typography, and potentially motion graphics.

• Marketing & Growth Strategy: Gain in-depth understanding of growth marketing, conversion optimization, and campaign performance through close collaboration with relevant teams.

• Startup Operations: Develop expertise in the operational dynamics of a fast-growing tech company, including agile workflows and cross-functional project management.

• Brand Evolution: Play a key role in shaping and scaling a distinctive brand identity in the health-tech space.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in developing skills relevant to operations and strategic marketing. The company's growth trajectory provides a fertile ground for career advancement and skill expansion.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a design that was intentionally 'loud' or 'bold' to capture attention. What was the objective, and what were the results?" (Focus on articulating the why behind the bold aesthetic and its impact.)

• "How do you approach iterating on a design based on performance data or feedback from a marketing team?" (Demonstrate your process for incorporating feedback and data into design refinement.)

• "Walk us through your process for designing a graphic for a paid social media campaign. What elements do you prioritize to ensure it performs well?" (Showcase your understanding of conversion-focused design and platform specifics.) Company & Culture Questions:

• "What attracts you to Lumimeds' mission and our approach to design?" (Connect your passion to their health-tech focus and bold brand identity.)

• "How do you handle receiving direct, candid feedback on your design work?" (Emphasize your adaptability and focus on improvement.)

• "Describe your experience working in a remote-first or fast-paced startup environment. What are the key challenges and how do you overcome them?" (Highlight your self-discipline, communication skills, and proactive nature.) Portfolio Presentation Strategy:

• Lead with Impact: Start your portfolio walkthrough with your strongest examples of "loud, bold" design that align with Lumimeds' needs.

• Tell a Story: For each project, briefly explain the brief, your creative process, the challenges, the solutions, and the outcomes (especially if performance data is available).

• Highlight Technical Skill: Point out specific design elements or techniques that showcase your mastery of Figma and Adobe Creative Suite.

• Address the "Why": Be prepared to articulate the strategic rationale behind your design choices – how they support marketing goals and brand messaging.

• Engage the Interviewer: Make it a conversation, not a lecture. Ask clarifying questions and be responsive to their feedback during the presentation.

📝 Enhancement Note: Preparation should heavily focus on the specific "loud, bold" aesthetic and demonstrating an understanding of how design drives business objectives in a startup operations context. The portfolio is the central piece; practice presenting it confidently and articulately.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your Resume: Ensure your resume clearly highlights 3+ years of relevant experience, focusing on achievements in high-growth environments and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select and organize your best work, prioritizing examples that strongly showcase "loud, bold, and eye-catching" design. Ensure the link is accessible and clearly labeled.

• Prepare Your Design Rationale: Be ready to articulate why your designs are effective and how they align with marketing objectives and the Lumimeds brand. Practice explaining your process for iteration and feedback.

• Research Lumimeds: Understand their mission in telehealth, weight management, and their apparent preference for dynamic, high-impact branding. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.