Graphic Designer - Regional Marketing

📍 Job Overview

Job Title: Graphic Designer - Regional Marketing

Company: NEFCO Construction Supply LLC

Location: St. Paul, MN, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: September 11, 2026

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact regional marketing collateral and digital assets to support branch sales teams and localized marketing initiatives.

• Collaborate with sales and marketing leadership to create custom flyers, catalogs, product sheets, and other sales collateral that drive customer engagement and sales growth.

• Design and produce print and digital materials for regional sales initiatives, including promotional flyers, email graphics, and branch signage.

• Manage a high volume of ad hoc design requests, ensuring timely delivery and adherence to brand standards for all marketing materials.

📝 Enhancement Note: While the title is "Graphic Designer," the core responsibilities and emphasis on supporting sales teams, creating collateral, and driving customer engagement strongly align with Marketing Operations functions, specifically within a regional GTM strategy. This role requires a blend of creative design skills and a strategic understanding of how design supports sales and marketing objectives.

📈 Primary Responsibilities

• Design visually compelling regional promotional flyers and execute localized marketing campaigns that resonate with target audiences.

• Co-manage custom flyer requests with the Sr. Manager, Brand Marketing, designing customer-specific flyers, custom catalogs, product sheets, and sales collateral to meet unique client needs.

• Create engaging invitations and promotional materials for branch events, including open houses, lunch-and-learns, and vendor demonstrations, to drive event attendance and engagement.

• Produce a variety of digital and print materials that effectively support regional sales initiatives and campaigns.

• Develop localized email graphics and supporting marketing assets that enhance digital outreach and customer communication.

• Design impactful branch signage, posters, counter cards, and point-of-sale materials to enhance in-branch customer experience and product visibility.

• Collaborate directly with Marketing Managers and Sales Representatives to deeply understand customer needs and propose creative, effective design solutions.

• Manage a high volume of ad hoc design requests, effectively balancing priorities, deadlines, and quality standards.

• Ensure all regional marketing materials strictly adhere to and reinforce company brand standards and guidelines.

• Perform original copywriting, editing, and proofreading for all designed materials to ensure clarity, accuracy, and brand consistency.

• Maintain organized project files and diligently track project status from initial request through final completion for efficient workflow management.

• Support continuous improvements to marketing request workflows and the development of creative templates to enhance efficiency and scalability.

• Update customer database with contact details and information gathered from prospective customers, ensuring data integrity.

• Provide essential support for corporate marketing initiatives, including promotions, catalogs, email campaigns, digital assets, product launches, and other strategic projects, as team workload and business priorities dictate.

📝 Enhancement Note: The responsibility for updating the customer database indicates a cross-functional element touching on CRM data management, which is a key area within operations. This suggests the role involves not just creative output but also data hygiene and process integration.

🎓 Skills & Qualifications

Education:

• A Degree in Graphic Design or a related field is preferred. However, candidates with exceptional experience and a strong portfolio demonstrating relevant skills will be considered even without a formal degree. Experience:

• A minimum of 1-2 years of professional work experience in a graphic design role, with a focus on marketing collateral and campaign support. Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop, Illustrator, and InDesign are essential for creating high-quality print and digital assets.

• Microsoft Office Suite: Strong command of Microsoft Office applications, particularly Word, PowerPoint, and Excel, for integration with marketing materials and internal documentation.

• Graphic Design Principles: Solid understanding of design principles, typography, color theory, and layout for effective visual communication.

• Print & Digital File Preparation: Expertise in preparing files for both print production (e.g., CMYK, bleed, resolution) and digital distribution (e.g., RGB, file formats, optimization).

• Copywriting & Editing: Ability to perform original copy writing, edit existing content, and proofread for grammatical accuracy and brand consistency.

• Project Management Fundamentals: Basic ability to manage multiple design requests, prioritize tasks, and meet deadlines effectively.

• Platform Versatility: Ability to work proficiently on both PC and Mac platforms.

• Brand Stewardship: Keen attention to detail to ensure all designs align with established company brand standards.

Preferred Skills:

• Basic HTML/CSS Knowledge: Familiarity with HTML and CSS can be beneficial for designing email graphics and web-related marketing assets.

• WordPress Proficiency: Experience with WordPress is a plus for content management and potentially website updates.

• Marketing Automation/CRM Awareness: Understanding of how design assets integrate with marketing automation platforms or CRM systems is advantageous.

• Sales Support Acumen: An understanding of sales cycles and how marketing collateral can directly support sales efforts.

📝 Enhancement Note: The "0-2 years" experience level, coupled with a preference for a degree but allowing for experience/portfolio substitution, indicates this role is designed for an emerging talent. The inclusion of HTML/CSS and WordPress as "preferred" suggests a desire for a candidate who can grow into more digitally integrated design tasks, hinting at future Marketing Operations responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Print Design Excellence: Showcase examples of flyers, brochures, signage, and other physical marketing collateral, highlighting design effectiveness and print readiness.

• Digital Asset Creation: Include examples of email graphics, social media visuals, or web banners that demonstrate proficiency in digital design and optimization.

• Brand Adherence: Provide case studies or examples where you successfully applied and maintained strict brand guidelines across multiple collateral types.

• Custom Request Management: Present examples of custom flyers or sales collateral designed to meet specific client or sales team needs, illustrating problem-solving through design.

• Workflow Efficiency: If possible, include examples of how you streamlined a design process, created templates, or managed a high volume of requests efficiently.

Process Documentation:

• Request to Delivery Workflow: Demonstrate understanding of the lifecycle of a marketing design request, from initial brief to final delivery and distribution.

• File Management & Archiving: Showcase organized approaches to saving, naming, and archiving design files for easy retrieval and future use.

• Collaboration & Feedback Integration: Illustrate how you incorporated feedback from stakeholders (sales, marketing) into design iterations.

📝 Enhancement Note: For an entry-level role, the portfolio focus will be on demonstrating foundational design skills and the ability to follow direction and brand standards. The emphasis on "custom requests" and "workflow efficiency" points towards an operations mindset, even if not explicitly stated in the job description. Candidates should highlight projects where they managed multiple tasks or adapted designs for specific needs.

💵 Compensation & Benefits

Salary Range:

• Based on the location (St. Paul, MN), experience level (0-2 years), and the nature of the role (Graphic Designer with marketing operations overlap), a competitive salary range for this position is estimated to be between $45,000 and $60,000 annually. This estimate accounts for industry benchmarks for entry-level design roles in a mid-sized metropolitan area and the added value of marketing support responsibilities. Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans.

• Retirement Savings Plan: 401(k) plan with potential company match, supporting long-term financial planning.

• Paid Time Off: Generous vacation, sick leave, and paid holidays to promote work-life balance.

• Professional Development: Opportunities for training and development, including workshops and potential for pursuing further certifications in design or marketing software.

• Employee Discounts: Potential discounts on construction supply products for personal use.

Working Hours:

• This is a full-time position, typically requiring 40 hours per week. Standard business hours are expected, with potential for occasional overtime during peak project periods. The role is on-site, requiring consistent presence at the St. Paul office.

📝 Enhancement Note: The salary range is an estimation based on industry data for similar roles in the specified geographic region and experience level. It is crucial for candidates to verify the exact compensation package during the interview process. The inclusion of "professional development" hints at growth opportunities within the company's marketing or operations functions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction Supply. NEFCO Construction Supply LLC operates within the building materials and construction supply distribution sector, serving contractors, builders, and trade professionals. This industry demands reliability, efficiency, and strong customer relationships.

Company Size: NEFCO Construction Supply LLC is part of a larger organization, suggesting it has established processes and resources. While specific numbers aren't provided, the mention of "branch sales teams" and a "Sr. Manager, Brand Marketing" indicates a structured, multi-location business with a dedicated marketing function. This size often means opportunities for visibility and impact, alongside adherence to established corporate standards.

Founded: Information about the founding date of NEFCO Construction Supply LLC specifically is not provided, but its operational structure suggests it is an established entity within the construction supply market.

Team Structure:

• Marketing Department: The role reports to the Sr. Manager, Brand Marketing, indicating a hierarchical marketing structure. The designer will likely work alongside other marketing specialists and collaborate with regional Marketing Managers.

• Sales Collaboration: A significant aspect of this role involves direct partnership with sales representatives and branch teams, highlighting a strong cross-functional relationship between marketing and sales operations.

• Cross-functional Interaction: Beyond sales, the designer will interface with various internal departments as needed for project requirements, ensuring alignment across the organization.

Methodology:

• Brand-Centric Design: The primary methodology revolves around creating marketing collateral that consistently upholds NEFCO's brand standards, ensuring a unified and professional image.

• Sales Enablement Focus: Design efforts are heavily geared towards supporting sales objectives, creating materials that directly contribute to customer engagement and sales growth.

• Process-Oriented Workflow: The mention of managing ad hoc requests, maintaining organized files, and supporting workflow improvements points to a structured, process-driven approach to design execution.

Company Website: https://www.gonefco.com/ (Derived from domain_derived)

📝 Enhancement Note: The company's industry (Construction Supply) implies a need for practical, reliable, and results-oriented marketing materials. The organizational structure suggests a balance between corporate-level brand consistency and regional/local customization, a common challenge in GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry-Level Graphic Designer, specifically focused on regional marketing support. It provides a foundational understanding of how creative services directly enable sales and marketing operations within a distributed business model. The tasks involve execution of designs based on established briefs and brand guidelines, with an increasing expectation for managing multiple requests and contributing to process improvements.

Reporting Structure: The Graphic Designer reports directly to the Sr. Manager, Brand Marketing. This provides a clear reporting line and access to senior marketing leadership for guidance, feedback, and career development discussions. Collaboration will extend to Marketing Managers and Sales Representatives at the regional and branch levels.

Operations Impact: The Graphic Designer plays a crucial role in operationalizing marketing strategies at the regional level. By creating effective collateral, they directly impact:

• Sales Enablement: Providing sales teams with the tools they need to engage customers and close deals.

• Brand Consistency: Ensuring a unified and professional brand image across all regional touchpoints, which builds trust and recognition.

• Customer Engagement: Designing materials that capture attention, communicate value propositions, and drive desired customer actions (e.g., attending events, requesting quotes).

• Marketing Efficiency: Developing templates and improving workflows to make regional marketing efforts more scalable and efficient.

Growth Opportunities:

• Skill Specialization: Develop advanced proficiency in Adobe Creative Suite and gain expertise in various design disciplines (print, digital, POS).

• Marketing Operations Acumen: Through collaboration with marketing and sales teams, gain insights into broader marketing campaign management, GTM strategies, and the operational aspects of marketing execution.

• Project Management Skills: Hone abilities in managing multiple projects, prioritizing tasks, and meeting deadlines, which are transferable skills in operations.

• Potential for Advancement: With demonstrated success and a growing understanding of marketing objectives, opportunities may arise for roles with greater strategic input, such as Senior Graphic Designer, Marketing Specialist, or even a move into a dedicated Marketing Operations role focusing on campaign execution and process optimization.

📝 Enhancement Note: The role offers a solid entry point into a marketing-focused operational environment. Growth potential lies not just in design mastery but in understanding the "why" behind the designs – how they support broader business and sales objectives. This analytical perspective is key for transitioning into more operational or strategic marketing roles.

🌐 Work Environment

Office Type: This is an on-site position, requiring the Graphic Designer to work from the NEFCO Construction Supply LLC office located at 315 N Pierce Street, St. Paul, MN 55104. The environment is likely a professional office setting typical of a construction supply company, possibly with shared workspaces or dedicated design areas.

Office Location(s):

• Primary Location: 315 N Pierce Street, St. Paul, MN 55104. This location is centrally situated within St. Paul, offering accessibility for local commuters.

Workspace Context:

• Collaborative Environment: The role necessitates close collaboration with marketing managers, sales representatives, and potentially other design or marketing team members. This suggests an environment that encourages teamwork and communication.

• Tools and Technology: The designer will have access to the necessary hardware (PC/Mac) and software (Adobe Creative Suite, Microsoft Office) to perform their duties. Access to company-specific databases or project management tools may also be provided.

• Team Interaction: Regular interaction with colleagues from various departments will be expected, fostering a dynamic and communicative workplace. The on-site nature allows for immediate feedback and face-to-face problem-solving.

Work Schedule:

• The standard work schedule is 40 hours per week, aligning with typical full-time employment. While the core hours are likely during standard business days (Monday-Friday), flexibility might be available for specific project needs or deadlines, though the on-site requirement is firm.

📝 Enhancement Note: The on-site requirement is a key factor. It allows for direct, in-person collaboration and immediate feedback, which is often crucial for design roles and can facilitate quicker problem-solving and process refinement compared to fully remote setups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Skills Assessment: This stage will likely involve presenting your portfolio to the hiring manager and/or Sr. Manager, Brand Marketing. Be prepared to discuss your design process, decision-making, and how your work supports business objectives. You may also be given a short design challenge or asked to critique existing company materials.

• Behavioral & Situational Interviews: Questions will focus on your ability to collaborate, manage deadlines, handle ad hoc requests, and work within brand guidelines. Expect questions about how you've handled conflicting priorities or difficult feedback.

• Final Interview: Potentially with higher-level management to assess cultural fit and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills required for this role (print, digital, sales collateral, custom requests).

• Highlight Process, Not Just Product: For each project, briefly explain the brief, your design process, challenges encountered, and the intended outcome or impact.

• Demonstrate Brand Adherence: Include an example where you had to adhere strictly to brand guidelines or adapt a design for a specific regional market.

• Showcase Customization: If possible, include a project that involved creating custom collateral for a specific client or sales initiative.

• Quantify Impact (If Possible): While difficult for design, if a project led to measurable results (e.g., increased event attendance, positive client feedback), mention it.

• Organize for Clarity: Ensure your portfolio is easy to navigate, whether digital or physical. For digital portfolios, ensure links are functional and load quickly.

Challenge Preparation:

• Familiarize Yourself with NEFCO: Research NEFCO Construction Supply LLC's current marketing materials, website, and overall brand presence. Understand their target audience and product offerings.

• Practice Core Software: Be ready to demonstrate proficiency in Photoshop, Illustrator, and InDesign on either a PC or Mac.

• Prepare for a "Critique" Exercise: You might be asked to provide feedback on existing marketing materials or suggest improvements. Focus on constructive criticism that aligns with best practices and brand consistency.

• Think "Sales Enablement": Frame your design choices in terms of how they support sales objectives.

📝 Enhancement Note: The emphasis on "regional marketing," "sales teams," and "customer-specific requests" means candidates should tailor their portfolios to showcase versatility and a problem-solving approach to design that supports commercial goals. A strong portfolio demonstrating adaptability and responsiveness will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating all forms of marketing collateral.

• Microsoft Office Suite: Competence in Word, PowerPoint, and Excel for document creation, presentations, and data integration with design elements.

• PC/Mac Platform: Ability to work seamlessly on either operating system.

Analytics & Reporting:

• Basic Understanding of Digital File Formats: Knowledge of optimal file types and settings for various digital platforms (web, email, social media).

• Print Production Specifications: Understanding of CMYK, DPI, bleed, and trim for professional printing.

CRM & Automation:

• Customer Database: Experience or willingness to learn how to update customer contact details and information within a database system.

• Basic HTML/CSS (Preferred): Useful for email template design and minor web content updates.

• WordPress (Preferred): Familiarity with content management systems for website updates or content integration.

📝 Enhancement Note: The technology stack is standard for a graphic design role but with a specific emphasis on supporting marketing and sales operations. The "preferred" skills in HTML/CSS and WordPress suggest the company is looking for someone with potential to grow into more digitally integrated marketing support roles, which are core to Marketing Operations.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to upholding and consistently applying NEFCO's brand standards across all creative outputs.

• Customer Focus: Designing with the end-user (contractor, builder) and customer engagement in mind, ensuring materials are relevant and impactful.

• Efficiency & Timeliness: A dedication to managing workload effectively, meeting deadlines, and contributing to streamlined workflows for marketing requests.

• Collaboration & Support: A willingness to work closely with sales and marketing teams, providing creative solutions and support to achieve mutual goals.

• Attention to Detail: Meticulousness in design execution, copywriting, and proofreading to ensure high-quality, error-free materials.

Collaboration Style:

• Cross-functional Integration: The role is designed for close collaboration with sales representatives and marketing managers, requiring active communication and a partnership approach.

• Feedback-Driven Improvement: Openness to receiving and incorporating feedback from various stakeholders to refine designs and ensure they meet objectives.

• Proactive Problem-Solving: A proactive mindset in identifying design challenges and proposing creative solutions that align with business needs and brand consistency.

• Team-Oriented Support: Willingness to assist colleagues and contribute to broader marketing initiatives as business needs dictate, fostering a supportive team environment.

📝 Enhancement Note: The emphasis on "customer focus," "efficiency," and "collaboration" aligns with core values found in successful operations teams. Candidates who can demonstrate these traits will be well-suited for the role and the company culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Ad Hoc Requests with Strategic Projects: Effectively managing a high volume of immediate, often urgent, design requests while still dedicating time to more strategic or complex marketing campaigns.

• Maintaining Brand Consistency Across Diverse Regional Needs: Ensuring that localized marketing materials accurately reflect the brand while catering to specific regional nuances or customer segments.

• Adapting to Evolving Marketing Channels: Keeping pace with changes in digital marketing and print distribution methods to ensure collateral remains effective and relevant.

• Translating Sales Needs into Effective Visuals: Understanding the nuanced requirements of sales teams and translating them into compelling design solutions that drive conversions.

Learning & Development Opportunities:

• Advanced Design Software Skills: Deepening expertise in Adobe Creative Suite and exploring advanced features for more sophisticated design outputs.

• Marketing Campaign Strategy: Gaining exposure to the strategic planning behind regional marketing campaigns and understanding how design contributes to overall campaign success.

• Sales Process Understanding: Learning about the construction supply sales cycle and how marketing collateral directly supports lead generation, customer engagement, and closing deals.

• Operations Workflow Optimization: Contributing to and learning from improvements in marketing request workflows and template development, building foundational operations knowledge.

📝 Enhancement Note: The challenges presented are typical for a role bridging creative execution and operational demands. The growth opportunities highlight the potential for this role to be a stepping stone into more comprehensive marketing operations or GTM strategy roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all tasks were completed successfully?" (Assesses project management, prioritization skills)

• "How do you ensure your designs align with brand guidelines, especially when creating localized or custom materials?" (Tests attention to detail, brand adherence)

• "Walk me through your design process for creating a promotional flyer or sales collateral from initial brief to final delivery." (Evaluates workflow, problem-solving, and execution)

• "Imagine a sales representative needs a custom product sheet for a key client. What steps would you take to understand their needs and create an effective design?" (Probes collaboration, customer focus, and creative problem-solving) Company & Culture Questions:

• "What interests you about NEFCO Construction Supply LLC and this specific role?" (Assesses research, alignment with company mission)

• "How do you approach receiving and incorporating feedback on your designs, especially if it conflicts with your initial vision?" (Gauges adaptability, collaboration, and receptiveness to critique)

• "Describe your experience working with sales teams or supporting sales initiatives." (Explores cross-functional collaboration experience)

• "How do you stay updated on design trends and best practices, particularly those relevant to marketing and sales enablement?" (Indicates commitment to professional development) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a brief narrative: the challenge, your solution, and the outcome. Focus on the why behind your design choices.

• Highlight Versatility: Showcase a range of projects that demonstrate your ability to work across different mediums (print, digital) and for various purposes (promotional, sales enablement, event).

• Emphasize Brand Adherence: Clearly point out how you applied brand guidelines, especially if you created custom materials that still felt cohesive with the overall brand.

• Prepare for Technical Questions: Be ready to discuss file formats, color modes (CMYK/RGB), resolution, and print preparation specifics.

• Showcase Problem-Solving: If a project involved overcoming a specific design challenge or meeting a tight deadline, highlight that as evidence of your capability.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an understanding of how design serves broader business objectives, particularly sales enablement and brand consistency within a regional context. Highlighting experience with custom requests and workflow efficiency will be beneficial.

📌 Application Steps

To apply for this Graphic Designer - Regional Marketing position:

• Submit your application through the provided link on the recruiting portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 1-2 years of design experience, proficiency in Adobe Creative Suite and Microsoft Office, and any experience with marketing collateral or sales support.

• Resume Optimization: Ensure your resume clearly lists relevant skills such as Adobe Photoshop, Illustrator, InDesign, copywriting, proofreading, and project management. Quantify achievements where possible.

• Portfolio Preparation: Prepare a digital portfolio showcasing 5-8 strong examples of print and digital design, emphasizing your ability to adhere to brand standards and create custom collateral. Be ready to walk through your design process for selected pieces.

• Company Research: Thoroughly research NEFCO Construction Supply LLC, their products, target audience, and current marketing efforts. Understand their brand identity and how your design skills can contribute to their regional success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.