Graphic Designer (Promo)

📍 Job Overview

Job Title: Graphic Designer (Promo)

Company: Neo Group

Location: Minsk, Minsk Region, Belarus

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Focus on creating compelling promotional visual assets and adapting existing creative concepts for diverse marketing campaigns.

• Leverage advanced Photoshop skills for intricate retouching, compositing, and precise color correction.

• Utilize AI-assisted visual production tools to enhance efficiency and creative output in design workflows.

• Collaborate closely with cross-functional teams, including graphic designers and motion designers, to ensure cohesive campaign execution.

• Maintain strict visual consistency and adherence to brand guidelines across all promotional materials.

📝 Enhancement Note: This role is positioned within the Creative Operations or Marketing Operations function, emphasizing the execution and adaptation of visual assets rather than pure brand strategy. The focus on "promo" indicates a need for designers adept at creating materials for campaigns, advertising, and product launches.

📈 Primary Responsibilities

• Design and develop visually appealing promotional graphics, banners, and digital assets for various marketing channels and platforms.

• Execute precise adaptations and resizes of existing visual concepts to meet specific format and platform requirements.

• Perform high-quality retouching, compositing, and color correction tasks within Adobe Photoshop to ensure polished final outputs.

• Integrate 3D renders, stock imagery, and graphic elements seamlessly to create cohesive and impactful promotional designs.

• Ensure consistent application of brand guidelines, visual styles, and messaging across all created promotional materials.

• Actively participate in daily design tasks, collaborating with stakeholders, graphic designers, and motion designers to achieve project goals.

• Contribute to the continuous improvement of design workflows and asset creation processes.

• Stay updated on industry trends in graphic design and AI-assisted visual production tools.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role focused on campaign-specific creative assets. The emphasis on "adaptations and resizes" points to a need for efficiency and a strong understanding of asset management within a marketing context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles requiring a strong foundational understanding of design principles.

Experience: 2+ years of professional experience as a Graphic Designer, Visual Designer, or a similar creative role with a proven track record in producing promotional materials.

Required Skills:

• Proven proficiency in Adobe Photoshop for advanced retouching, compositing, and color correction.

• Demonstrated ability to create clean, polished, and effective promotional visuals based on creative briefs and reference materials.

• Strong understanding of visual design principles, including layout, typography, color theory, and composition.

• Experience with adapting and resizing design assets for multiple formats and platforms (web, social media, print).

• Ability to work independently and collaboratively within a remote team environment.

• Excellent attention to detail and a commitment to maintaining visual consistency.

• Familiarity with working within established brand guidelines and visual identity systems.

• Proficiency with AI-assisted visual production tools for creative enhancement and efficiency. Preferred Skills:

• Experience working within a marketing or creative agency setting, understanding client-focused project workflows.

• Prior experience in the gambling, betting, or gaming industry, demonstrating familiarity with industry-specific aesthetics and marketing demands.

• Basic understanding of 3D rendering principles or experience working with 3D assets.

• Familiarity with other design software such as Adobe Illustrator or Adobe InDesign.

• Knowledge of motion graphics principles or experience collaborating with motion designers.

📝 Enhancement Note: The emphasis on AI-assisted tools is a key differentiator. Candidates should be prepared to showcase how they integrate these tools into their workflow to enhance efficiency and creative output, particularly for high-volume promotional asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in creating promotional visuals, including banners, social media graphics, and campaign assets.

• Include examples of adaptations and resizes for different media formats (e.g., web banners of varying dimensions, social media posts for different platforms).

• Provide clear evidence of advanced Photoshop skills through examples of retouching, compositing, or complex image manipulation.

• Demonstrate the ability to maintain visual consistency across a series of related promotional materials or within a specific brand campaign.

• If applicable, include examples where AI-assisted tools were used to enhance the design process or final output. Process Documentation:

• Be prepared to discuss your personal design process, from brief interpretation to final asset delivery.

• Articulate how you approach adapting existing visual concepts while maintaining brand integrity.

• Explain your workflow for incorporating feedback from stakeholders, graphic designers, and motion designers.

• Describe how you manage multiple design tasks and prioritize effectively in a fast-paced environment.

📝 Enhancement Note: For a "Promo" focused design role, the portfolio should emphasize volume, adaptability, and speed of execution while maintaining quality and brand adherence. Demonstrating efficiency through AI tools will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), remote work in Belarus, and the specific skill set, a competitive salary range for a Graphic Designer (Promo) in Minsk would typically fall between $1,200 - $2,500 USD per month. This estimate is based on industry benchmarks for remote creative roles in Eastern Europe, considering the demand for specialized skills like AI-assisted design and promotional asset creation.

Benefits:

• Remote Work Opportunity: Full flexibility to work from any location.

• Flexible Working Schedule: Ability to structure working hours around personal needs, promoting work-life balance.

• Interesting Product: Opportunity to work on engaging and potentially innovative projects.

• Learning Opportunities: Access to resources and support for professional development and skill enhancement.

• Career Growth Prospects: Potential pathways for advancement within the design team or related creative functions.

• Competitive Compensation: A salary package commensurate with experience and market rates.

Working Hours: While a flexible working schedule is offered, the role is full-time, typically requiring around 40 hours per week. Candidates are expected to be available for collaboration during core business hours of the primary team or to align their schedule to ensure effective communication and project delivery.

📝 Enhancement Note: The salary estimate is based on publicly available data for remote graphic design roles in Belarus and similar markets, adjusted for the specific requirements of promotional asset creation and AI tool proficiency. Benefits are derived directly from the provided job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader technology and digital solutions sector, with a specific focus on providing services to clients in potentially regulated or competitive markets such as gambling, betting, or gaming, as indicated by the "Nice to Have" skills. This suggests a dynamic, results-oriented environment that values innovation and efficiency.

Company Size: Neo Group leverages a network of 1,400 professionals across 10+ countries, indicating a large, distributed organization. This implies a robust infrastructure for remote work and a diverse talent pool. The "local partner" mentioned suggests a federated or agency-like model where Neo Group acts as a talent provider or enabler.

Founded: While the founding date of Neo Group is not specified, its scale suggests a mature organization with established processes for managing a global, remote workforce. The emphasis on "continued growth" and "innovative, data-driven solutions" points to a forward-thinking company culture.

Team Structure:

• The Graphic Designer will join a dedicated "Design Team," likely comprising other graphic designers, potentially UI/UX designers, and motion designers.

• Collaboration with other departments, particularly marketing and product teams, will be crucial for understanding campaign objectives and delivering effective visuals.

• Reporting likely goes up to a Design Lead or Creative Director, with project-specific direction from marketing managers or campaign leads.

• The structure supports remote collaboration, emphasizing clear communication and digital tools for teamwork. Methodology:

• Data-Driven Solutions: The company emphasizes data-driven approaches, suggesting that design decisions may be informed by performance metrics and user insights. Designers are expected to contribute to campaigns that are measurable.

• Agile Collaboration: The need to collaborate with various teams on daily tasks points towards agile or iterative project management methodologies, where quick turnarounds and feedback loops are common.

• Process Optimization: The mention of AI-assisted tools and continuous growth implies a culture that values efficiency and the adoption of new technologies to improve workflows.

Company Website: Neo Group

(https://jobs.workable.com/company/ei632Axwd5x4FZRkFMR4K9/jobs-at-neo-group)

📝 Enhancement Note: The "Neo Group" acts as an intermediary, recruiting for a local partner. This means the candidate will be employed by or work closely with Neo Group but the product/service will be for another entity. Understanding this dynamic is key. The industry context (gambling, betting, gaming) suggests a fast-paced, competitive environment where visual appeal and effective promotion are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level position, suitable for designers with 2-5 years of experience. It focuses on the execution of creative assets within a defined operational framework. The scope is primarily tactical, involving the creation and adaptation of promotional materials according to established guidelines and briefs.

Reporting Structure: The Graphic Designer will likely report to a Design Team Lead or a Creative Manager. They will collaborate closely with Marketing Managers, Product Managers, and potentially Sales teams who define campaign needs. Direct interaction with motion designers is also highlighted, suggesting a coordinated creative workflow.

Operations Impact: The impact of this role is directly tied to the effectiveness of marketing campaigns. High-quality, on-brand promotional visuals contribute to brand recognition, engagement, and ultimately, conversion rates for products and services. By ensuring visual consistency and leveraging efficient design processes, this role supports the overall Go-To-Market (GTM) strategy by providing essential creative assets.

Growth Opportunities:

• Specialization: Deepen expertise in promotional design, AI-assisted design tools, or specific industry aesthetics (e.g., gaming).

• Skill Expansion: Develop skills in related areas such as UI design, motion graphics, or even basic web design.

• Team Leadership: With significant experience, potential to move into a Senior Graphic Designer role, mentoring junior designers, or leading specific creative projects.

• Cross-Functional Roles: Transition into roles within marketing operations, campaign management, or creative project management.

• Industry Expertise: Develop specialized knowledge in the gambling, betting, or gaming industries, making them a valuable asset for future roles in these sectors.

📝 Enhancement Note: The growth path here is primarily within the creative execution domain or adjacent operational marketing roles, rather than pure strategic brand management, given the "Promo" focus.

🌐 Work Environment

Office Type: This is a fully remote position. There is no physical office requirement, allowing for flexibility in work location.

Office Location(s): While the role is remote, it is specifically targeted towards individuals residing in or willing to work from Minsk, Minsk Region, Belarus. This may be due to legal, tax, or team coordination reasons.

Workspace Context:

• Remote Collaboration: The work environment is digital-first, relying heavily on online communication tools (e.g., Slack, Teams, email) and project management software.

• Tools & Technology: Access to Adobe Creative Suite (especially Photoshop) and AI-assisted design tools is essential. Cloud-based storage and collaboration platforms will be utilized for asset sharing and feedback.

• Team Interaction: While remote, opportunities for interaction with the Design Team and other stakeholders will exist through virtual meetings, stand-ups, and collaborative design sessions. The flexible schedule allows for asynchronous work, but synchronous collaboration will be necessary for key touchpoints.

Work Schedule: A flexible working schedule is offered, providing autonomy in managing daily work hours. However, the role is full-time (approximately 40 hours per week), and candidates will need to coordinate with their team for meetings and collaborative tasks, likely aligning with common working hours for effective communication.

📝 Enhancement Note: The "Minsk, Minsk Region, Belarus" location requirement for a remote role suggests a potential preference for candidates within a specific time zone or legal jurisdiction, even though the work itself is remote.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and skills.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, potentially with a specific task or case study presentation focusing on promotional design and Photoshop skills. Expect to discuss your creative process and how you use AI tools.

• Hiring Manager/Team Interview: A conversation with the hiring manager or members of the design team to discuss your experience, collaboration style, and cultural fit. This may include behavioral questions.

• Final Interview: Potentially a final discussion with a senior leader to confirm suitability and discuss the role in more detail.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly showcase promotional design, adaptation skills, and advanced Photoshop techniques.

• Highlight Process: For each project, briefly explain the brief, your creative approach, the tools used (especially Photoshop and AI tools), and the outcome.

• Showcase Adaptability: Include examples where you've resized or adapted designs for different platforms or specified requirements.

• Quantify Impact (If Possible): If you have data on campaign performance related to your designs (e.g., increased click-through rates), include it.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF or a dedicated portfolio website is recommended.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design task. This could involve creating a promotional banner based on a brief, adapting an existing design, or a retouching exercise. Focus on speed, quality, and adherence to instructions.

• Tool Proficiency: Be ready to discuss your proficiency with Photoshop and AI design tools, potentially demonstrating some capabilities if asked.

• Collaboration Scenarios: Prepare to answer questions about how you collaborate with other designers, stakeholders, and how you handle feedback.

📝 Enhancement Note: For this "Promo" focused role, interviewers will likely be looking for speed, efficiency, and a strong ability to execute on creative briefs while maintaining brand consistency. Demonstrating practical application of AI tools will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for retouching, compositing, color correction, and creating high-fidelity promotional visuals. Proficiency at an advanced level is expected.

• AI-Assisted Visual Production Tools: This is a key requirement. Candidates should be familiar with tools such as Adobe Firefly, Midjourney, DALL-E, or similar AI platforms for generating, editing, or enhancing visual assets.

• Adobe Illustrator: Useful for creating vector graphics, logos, and icons that may be incorporated into promotional materials.

• Adobe InDesign: May be used for layout of more complex promotional materials like brochures or multi-page assets, though Photoshop is primary for banners.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts campaign performance is beneficial. Familiarity with tools like Google Analytics or platform-specific analytics (e.g., social media insights) can help inform design choices. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, as it is focused on creative asset production. However, understanding how these assets integrate into marketing automation platforms or CRM campaigns can be an advantage.

📝 Enhancement Note: The explicit mention of "AI-assisted visual production tools" is critical. Candidates must be able to articulate their experience and proficiency with these technologies, showcasing how they are integrated into a professional design workflow.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: In a promotional design context, delivering high-quality assets quickly is paramount. The ability to optimize workflows, especially with AI tools, will be highly valued.

• Collaboration & Communication: As a remote role, strong communication skills and the ability to collaborate effectively with diverse teams are essential.

• Adaptability & Agility: The capacity to adapt to changing briefs, feedback, and new creative tools is key in a dynamic marketing environment.

• Quality & Brand Adherence: Maintaining high visual standards and ensuring all work aligns with brand guidelines is non-negotiable.

• Continuous Learning: A proactive approach to learning new design techniques, software, and industry trends, particularly in AI, is expected.

Collaboration Style:

• Remote-First: Expect a digital-first collaboration style, utilizing project management tools, instant messaging, and video conferencing.

• Cross-Functional Integration: Work closely with marketing campaign managers, product teams, and other designers (graphic and motion).

• Feedback-Oriented: A culture that embraces constructive feedback to refine designs and ensure campaign objectives are met.

• Proactive Contribution: Encouragement to share ideas and contribute to the creative process beyond just executing tasks.

📝 Enhancement Note: The culture likely emphasizes a results-driven, agile approach common in digital marketing and creative services, with a strong emphasis on remote work efficiency and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for promotional materials while maintaining a high standard of visual quality and brand consistency.

• Adapting to New Technologies: Rapidly integrating and becoming proficient with emerging AI design tools and workflows.

• Managing Diverse Creative Briefs: Interpreting and executing on a variety of creative requests from different stakeholders, potentially with evolving requirements.

• Remote Collaboration Dynamics: Ensuring effective communication and seamless collaboration with team members across different locations and time zones.

• Industry Specifics: Navigating the unique visual demands and competitive landscape of industries like gambling, betting, or gaming if applicable.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to become an expert in cutting-edge AI design applications.

• Specialized Design Workshops: Training in advanced Photoshop techniques, promotional design strategies, or industry-specific visual styles.

• Cross-Disciplinary Exposure: Learning from motion designers or UI/UX specialists to broaden creative skill sets.

• Project Leadership: Potential to lead design aspects of specific campaigns or take on more complex creative challenges.

• Industry Insights: Gaining deep knowledge of the marketing strategies and visual trends within the gambling, betting, or gaming sectors.

📝 Enhancement Note: The primary growth opportunity lies in becoming a highly efficient and skilled creative executor, particularly with AI tools, and potentially moving into more senior or specialized creative roles.

💡 Interview Preparation

Strategy Questions:

• Process & AI Integration: "Describe your typical workflow for creating promotional banners. How do you integrate AI tools like Midjourney or Photoshop's AI features into this process, and what benefits does it bring?" (Prepare to walk through a specific project example.)

• Adaptation & Consistency: "How do you ensure visual consistency when adapting a core creative concept for multiple platforms and formats, especially under tight deadlines?" (Prepare with examples of resizing and brand adherence.)

• Collaboration & Feedback: "Imagine you receive conflicting feedback from a marketing manager and a fellow designer on a promotional asset. How would you navigate this situation to reach a resolution?" (Focus on communication and problem-solving.)

Company & Culture Questions:

• Industry Interest: "What interests you about working with clients in the gambling, betting, or gaming industries, and how do you approach visual design for these sectors?" (Research common visual themes and marketing approaches.)

• Remote Work Effectiveness: "How do you maintain productivity and engagement while working remotely, and what strategies do you use to collaborate effectively with a distributed team?" (Highlight self-discipline and communication tools.)

• Growth Aspirations: "Where do you see your career in graphic design progressing in the next 3-5 years, and how does this role fit into those aspirations?" (Align your goals with potential growth paths mentioned.)

Portfolio Presentation Strategy:

• Project Storytelling: For each portfolio piece, tell a concise story: the objective, your approach, the tools used (emphasize Photoshop and AI), the challenges, and the outcome/impact.

• Demonstrate Adaptability: Clearly show examples of resized or adapted assets. Highlight the process of scaling designs.

• Showcase Technical Skills: Be ready to discuss specific techniques used in Photoshop and how AI tools augmented your creative process.

• Focus on "Promo" Relevance: Emphasize designs that are clearly promotional and geared towards driving engagement or conversions.

• Be Prepared for a Design Task: Have a practice exercise ready for creating a simple promotional graphic or adapting an existing one.

📝 Enhancement Note: The interview will likely probe practical skills, efficiency, and the ability to integrate new technologies like AI into a demanding creative production environment. Being able to articulate your process and demonstrate adaptability will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Tailor Your Resume: Highlight your 2+ years of graphic design experience, emphasizing Photoshop proficiency, experience with promotional visuals, and any exposure to AI-assisted design tools. Use keywords like "promotional graphics," "visual adaptation," "retouching," and "AI design."

• Curate Your Portfolio: Select your strongest projects showcasing promotional design, adaptation/resizing capabilities, and advanced Photoshop techniques. Ensure it's easily accessible and professionally presented. Be ready to discuss your process and how you use AI tools.

• Prepare for a Design Task: Practice creating promotional assets quickly and efficiently. Familiarize yourself with common design briefs for banners and social media graphics.

• Research Neo Group: Understand their business model as a talent network and their focus on data-driven solutions. If possible, research the type of clients they serve (e.g., gambling, betting, gaming) to better tailor your responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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