Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer

Company: Pavago

Location: El Salvador

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-impact digital creative assets for marketing campaigns, ensuring brand consistency and visual appeal.

• Build and optimize conversion-focused landing pages using no-code/low-code platforms to drive user engagement and achieve marketing objectives.

• Collaborate cross-functionally with marketing and growth teams to translate campaign strategies into effective visual solutions and user experiences.

• Maintain and update existing web assets, ensuring responsiveness and adherence to UX/UI best practices across all devices.

• Manage a portfolio of design and development tasks, prioritizing workflow efficiency and timely delivery in a remote environment.

📝 Enhancement Note: This role bridges creative design with practical development, focusing on direct marketing campaign performance. The emphasis on "conversion-focused" and "landing page developer" indicates a strong need for candidates who understand how design directly impacts business metrics, a key characteristic of effective GTM and Marketing Operations professionals.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of digital marketing assets, including social media graphics, ad creatives, banners, email visuals, and other branded collateral.

• Architect and implement modern, clean, and user-centric landing page designs that are optimized for engagement and conversion.

• Develop and deploy responsive landing pages using platforms like Webflow or Framer, ensuring seamless functionality across desktop, tablet, and mobile devices.

• Partner with the marketing team to translate campaign briefs and strategic goals into compelling visual narratives and functional web experiences.

• Uphold and enforce brand guidelines, ensuring all visual elements and web assets maintain a consistent brand identity.

• Conduct user experience (UX) and user interface (UI) analysis to optimize landing page layouts for clarity, ease of navigation, and conversion rate optimization (CRO).

• Perform regular edits and updates to existing landing pages to improve performance or reflect evolving campaign needs.

• Proactively manage project timelines, prioritize tasks, and communicate progress to stakeholders in a remote setting.

• Stay current with emerging design trends, digital marketing best practices, and performance optimization techniques relevant to landing pages and digital assets.

📝 Enhancement Note: The responsibilities highlight a blend of creative output and technical execution, underscoring the need for a candidate who is not just a designer but also a builder. The emphasis on collaboration with marketing and growth teams suggests this role is integral to Go-To-Market (GTM) operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Web Development, or a related field, or equivalent practical experience, is highly valued.

Experience: 2-5 years of professional experience in graphic design and landing page development, with a demonstrable track record of creating effective digital marketing assets and conversion-driven web pages.

Required Skills:

• Proven expertise in at least one industry-standard design tool: Figma, Adobe XD, or Sketch.

• Strong portfolio showcasing successful design and development of conversion-focused landing pages.

• Demonstrated experience in creating digital marketing assets for social media, digital advertising, email campaigns, and web banners.

• Solid understanding of User Experience (UX) and User Interface (UI) design principles, with a focus on user-centered design methodologies.

• Proficiency in building and launching responsive web pages using no-code/low-code platforms such as Webflow or Framer.

• Ability to independently manage the full lifecycle of landing page creation, from design concept to deployment.

• Keen eye for detail and a commitment to maintaining brand consistency across all digital touchpoints.

Preferred Skills:

• Experience with advanced prototyping tools like ProtoPie for creating sophisticated micro-interactions.

• Foundational front-end development skills, particularly in React.js and/or Next.js.

• Familiarity with version control systems, specifically Git and GitHub, for collaborative development workflows.

• Prior experience working within a marketing or growth team, understanding campaign dynamics and performance metrics.

• Knowledge of A/B testing methodologies and conversion rate optimization (CRO) strategies.

• Understanding of Search Engine Optimization (SEO) principles as they apply to landing page structure, content, and performance.

📝 Enhancement Note: The "Non-Negotiables" clearly define the core competencies. The "Nice-to-Haves" indicate areas where additional skills can provide a significant advantage, particularly in front-end development and CRO, which are increasingly valuable for operations roles that focus on performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct landing pages designed and developed by you, demonstrating a range of campaign types or objectives.

• Include case studies for at least two projects that detail the problem, your design/development process, the tools used, and the measurable results (e.g., conversion rate improvements, engagement metrics).

• Provide examples of digital marketing assets (social graphics, ad creatives) that align with brand consistency and campaign goals.

• Clearly articulate your role and contributions in each project, especially in collaborative efforts.

Process Documentation:

• Be prepared to discuss your typical workflow for designing and developing a landing page, from initial brief to final launch and iteration.

• Demonstrate understanding of how you incorporate user feedback and A/B testing results into your design and development process.

• Explain your approach to ensuring responsiveness and cross-device compatibility.

• Outline your methods for maintaining brand consistency and implementing design system elements where applicable.

📝 Enhancement Note: For a role that combines design and development with a focus on performance, the portfolio is critical. It needs to demonstrate not just aesthetic skill but also the ability to translate design into tangible business outcomes through effective development and optimization.

💵 Compensation & Benefits

Salary Range: Based on market research for similar roles in El Salvador and considering the remote nature and required skillset, an estimated annual salary range of $25,000 - $40,000 USD is anticipated. This range can vary based on the candidate's experience level, specific skill proficiency, and demonstrated impact in previous roles.

Benefits:

• Flexible work location, allowing for a fully remote setup.

• Collaborative and creative work environment that fosters idea sharing and innovation.

• Opportunities for ongoing professional development and skill enhancement through training, workshops, and online courses.

• Potential for career advancement and growth within the company as Pavago expands its operations and service offerings.

• Competitive compensation package that recognizes and rewards relevant skills, experience, and contributions.

Working Hours: 40 hours per week, with flexibility in scheduling to accommodate different time zones and personal needs, while ensuring core collaboration hours are met for team syncs and critical project work.

📝 Enhancement Note: A salary range is estimated for El Salvador, considering a remote role and the blend of skills. The benefits are typical for remote, growth-oriented tech companies, with an emphasis on professional development which is key for operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the broader technology and digital services sector, likely focusing on marketing technology, digital advertising, or creative services that support GTM strategies. This context means the company values innovation, data-driven decision-making, and efficient execution.

Company Size: With a derived LinkedIn company size likely ranging from 11-50 employees (based on typical Workable job postings for companies of this nature), Pavago is likely a growing startup or a mid-sized agency. This implies a dynamic, fast-paced environment where individuals can have a significant impact and take on diverse responsibilities.

Founded: Information on the founding date is not directly provided, but the company's presence on a job platform suggests it is an established entity with ongoing hiring needs. The "Benefits of Working with Us" section implies a company culture that is evolving and investing in its employees.

Team Structure:

• The operations team, including this role, is likely integrated within a broader marketing or growth department.

• Reporting structure may be relatively flat, with direct lines to a Marketing Manager, Creative Lead, or Head of Growth.

Methodology:

• Data-driven decision-making is expected, with a focus on analytics to measure the effectiveness of designs and landing pages.

• Agile methodologies for project management and iterative design/development processes are likely employed.

• Emphasis on continuous improvement and optimization of marketing assets and web experiences.

Company Website: pavago.co

📝 Enhancement Note: The company size and industry context suggest a role where initiative and adaptability are highly valued. The operations function is likely lean and integrated, requiring strong communication and collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as Mid-Level, requiring 2-5 years of hands-on experience. It signifies a role where the individual is expected to operate with a significant degree of autonomy, manage their own projects, and contribute to strategic discussions, moving beyond task execution to problem-solving and optimization.

Reporting Structure: The Graphic Designer + Landing Page Developer will likely report to a Marketing Manager, Creative Director, or Head of Growth. This structure places the role within the core GTM engine, directly contributing to lead generation and customer acquisition efforts.

Operations Impact: The role has a direct and measurable impact on revenue generation by creating compelling digital assets and high-converting landing pages. Success in this position directly influences lead volume, conversion rates, and ultimately, the efficiency and effectiveness of marketing campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in advanced landing page optimization techniques, CRO, or specific front-end development frameworks (React.js/Next.js).

• Leadership: Transition into a Senior Designer/Developer role, mentoring junior team members, or leading specific project initiatives.

• Cross-Functional Development: Expand into related areas such as marketing automation, campaign analytics, or UX research, broadening the scope of operations expertise.

📝 Enhancement Note: The mid-level designation suggests opportunities for growth into senior individual contributor roles or management positions within operations, particularly in areas focused on GTM execution and digital performance.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in a distributed team environment, requiring strong self-discipline and communication skills.

Office Location(s): El Salvador. While the role is remote, it is based within El Salvador, which may have implications for local compliance or team synchronization if other team members are also based there.

Workspace Context:

• The work environment is designed to be collaborative yet autonomous, leveraging digital tools for communication and project management.

• Access to industry-standard design and development software will be provided or expected.

• Opportunities for virtual team-building activities and knowledge-sharing sessions will likely be available to foster a sense of connection.

Work Schedule: Standard 40-hour work week, with flexibility to manage personal schedules. However, candidates should be prepared for potential needs to align with broader team meetings or urgent campaign deadlines, which may occasionally require adjustments to the typical schedule.

📝 Enhancement Note: The fully remote nature with a specific country focus (El Salvador) suggests a globally distributed team but potentially with some regional hubs for team cohesion and compliance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, cultural fit, and alignment with the remote work model.

• Portfolio Review & Technical Assessment: A dedicated session to walk through your portfolio, discuss your design process, and potentially present solutions to a hypothetical landing page or asset design challenge. This stage will heavily evaluate your UX/UI understanding and no-code/low-code development capabilities.

• Skills Demonstration: A practical exercise or a more in-depth technical interview focusing on specific tools (e.g., Figma, Webflow) or front-end concepts if applicable.

• Final Interview: A conversation with a hiring manager or team lead to discuss your experience, career aspirations, and how you can contribute to Pavago's growth objectives.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the tools used, and the quantifiable results (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%").

• Showcase Process: Include wireframes, user flows, or early mockups to illustrate your thought process and problem-solving approach.

• Highlight Responsiveness: Ensure your portfolio clearly demonstrates your ability to design and develop responsive layouts for various devices.

• Tailor to the Role: Emphasize projects that align with Pavago's likely focus on conversion-driven marketing and digital campaigns.

Challenge Preparation:

• Be ready to discuss how you would approach designing a landing page for a specific product or service, considering target audience, KPIs, and brand guidelines.

• Prepare to demonstrate practical skills in Figma/Adobe XD and Webflow/Framer, potentially through a live exercise or by walking through a pre-built template.

• Review common A/B testing scenarios and how you would propose design variations to improve performance.

📝 Enhancement Note: The interview process heavily emphasizes a practical demonstration of skills and a portfolio that backs up claims of conversion optimization and design proficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, or Sketch (proficiency in at least one required).

• No-Code/Low-Code Platforms: Webflow or Framer (proficiency required for development).

• Prototyping Tools: ProtoPie (preferred for advanced interactions).

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand landing page performance and inform design decisions.

CRM & Automation:

• Understanding of how landing pages integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms for lead capture and nurturing.

• Knowledge of basic HTML/CSS for minor adjustments or understanding of how designs translate to code.

📝 Enhancement Note: The tech stack is clearly defined, with a strong emphasis on design tools and no-code/low-code platforms. Experience with analytics and CRM integration is crucial for understanding the operational impact of the role.

👥 Team Culture & Values

Operations Values:

• Efficiency & Impact: A strong focus on delivering results that directly contribute to business growth, with an emphasis on optimizing processes and outcomes.

• Collaboration & Communication: Valuing open dialogue, proactive feedback, and strong cross-functional partnerships to achieve shared goals.

• Innovation & Adaptability: Encouraging creative problem-solving and a willingness to adopt new tools and methodologies to stay ahead.

• User-Centricity: A commitment to understanding and designing for the end-user experience to drive engagement and satisfaction.

Collaboration Style:

• Expect a dynamic and iterative approach to collaboration, with regular feedback loops between design, development, and marketing.

• Team members are encouraged to share insights and contribute to problem-solving across disciplines.

• A culture of mutual support and knowledge sharing, particularly within the remote work environment.

📝 Enhancement Note: The culture likely aligns with a fast-paced, results-oriented environment common in growth-stage tech companies, emphasizing practical application of skills and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: The primary challenge will be to create visually appealing assets and landing pages that also perform exceptionally well against conversion targets.

• Rapid Iteration in a Remote Setting: Effectively managing feedback and implementing changes quickly in a distributed team environment requires strong communication and project management skills.

• Keeping Pace with Evolving Digital Trends: The digital marketing landscape changes rapidly; staying current with design trends, platform updates, and optimization techniques is crucial.

• Integrating with Existing Marketing Stacks: Ensuring seamless data flow and integration with existing CRM and marketing automation tools will be an ongoing operational consideration.

Learning & Development Opportunities:

• Advanced CRO Workshops: Opportunities to deepen knowledge in conversion rate optimization techniques and A/B testing strategies.

• Front-End Development Training: Access to resources or support for developing proficiency in React.js/Next.js, expanding technical capabilities.

• Industry Conferences & Webinars: Participation in events focused on digital design, UX/UI, and performance marketing.

• Mentorship: Potential to learn from experienced marketing or growth leaders within the company.

📝 Enhancement Note: The challenges are inherent to roles at the intersection of creative and performance marketing, offering significant learning opportunities for growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key factors for success?"

• "How do you approach balancing brand consistency with the need for distinct campaign messaging on different digital assets and landing pages?"

Company & Culture Questions:

• "What attracts you to Pavago's mission and the opportunity to work in a remote, El Salvador-based team?"

• "How do you typically collaborate with marketing managers or growth strategists to ensure your designs meet campaign objectives?"

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative. What was the objective? What challenges did you face? How did you creatively and technically solve them? What was the outcome?

• Quantify Everything: Use data and metrics wherever possible to demonstrate the impact of your work.

• Tool Proficiency: Be ready to demonstrate your skills live in Figma/Adobe XD and Webflow/Framer, or talk through specific features you utilized.

• Conciseness: Present your strongest, most relevant work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a results-oriented approach, strong technical skills, and an understanding of how design directly impacts business outcomes.

📌 Application Steps

To apply for this Graphic Designer + Landing Page Developer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant landing page development and digital asset design projects. Prioritize case studies that demonstrate conversion optimization and measurable results.

• Resume Optimization: Ensure your resume clearly outlines your proficiency with required tools (Figma, Webflow, etc.) and your experience in digital marketing asset creation and landing page development. Use keywords from the job description.

• Prepare Your Pitch: Be ready to articulate your design process, your understanding of UX/UI, and your experience with no-code/low-code platforms. Practice presenting your portfolio with a focus on impact and efficiency.

• Company Research: Familiarize yourself with Pavago's services and any publicly available marketing campaigns. Understand how your role contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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