Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Honduras

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Focus on designing and developing high-impact digital assets and conversion-driven landing pages for performance marketing campaigns.

• Leverage no-code/low-code platforms like Webflow or Framer to build and launch responsive, user-centric landing pages.

• Apply a strong understanding of UX/UI principles and conversion rate optimization (CRO) to improve engagement and achieve measurable results.

• Collaborate closely with marketing teams to translate campaign objectives into visually compelling and effective creative and page designs.

• Maintain brand consistency across all visual outputs while iterating on existing assets and pages based on performance data and feedback.

📝 Enhancement Note: This role blends creative design with a strong performance marketing lens, requiring a candidate who can not only design aesthetically pleasing assets but also execute them technically to drive specific, measurable outcomes like conversion rates. The emphasis on no-code/low-code platforms suggests a need for rapid iteration and deployment within a marketing operations framework.

📈 Primary Responsibilities

• Design and produce high-quality digital marketing assets, including ad creatives, social media graphics, banner ads, and email visuals, ensuring adherence to brand guidelines.

• Develop modern, clean, and conversion-focused landing pages from concept to launch using platforms such as Webflow, Framer, or similar no-code/low-code tools.

• Implement UX/UI best practices to optimize layouts for clarity, usability, and enhanced user engagement, directly impacting key performance indicators (KPIs).

• Ensure all designed and developed assets and landing pages are fully responsive and perform optimally across desktop, tablet, and mobile devices.

• Collaborate with marketing stakeholders to understand campaign goals, target audiences, and desired outcomes, translating these into effective visual and functional designs.

• Continuously monitor and analyze landing page performance metrics, making data-driven iterations and improvements to boost conversion rates and user experience.

• Manage a pipeline of multiple design and development projects simultaneously, prioritizing tasks to meet campaign deadlines and business objectives.

• Maintain and update existing landing pages and creative assets to reflect evolving campaign strategies, product updates, or performance insights.

📝 Enhancement Note: The core responsibilities highlight a dual role: creative execution and technical development of marketing assets and landing pages. The emphasis on "conversion-focused" and "performance marketing" indicates that success will be measured not just by visual appeal but by tangible business results like conversion rates and campaign ROI, making this a critical function within the GTM (Go-To-Market) operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrable skills in Graphic Design, Web Development, and UX/UI principles are paramount, often gained through formal education, bootcamps, or significant self-study and practical experience.

Experience: Mid-level experience (2-5 years) is expected, with a proven track record in both graphic design and landing page development, particularly within a performance marketing or growth-oriented context.

Required Skills:

• Proficiency in at least one industry-standard design tool such as Figma, Adobe XD, or Sketch.

• Demonstrated experience designing conversion-focused landing pages, supported by a strong portfolio showcasing successful projects.

• Hands-on experience in creating a variety of digital marketing assets, including ad creatives, social media graphics, banners, and email visuals.

• Solid understanding of User Experience (UX) and User Interface (UI) principles, with the ability to apply them to enhance engagement and performance.

• Proven ability to independently develop and launch landing pages using no-code/low-code platforms like Webflow or Framer.

• Expertise in ensuring responsive design for optimal viewing across all devices (desktop, tablet, mobile).

• Acute attention to detail and a strong eye for maintaining brand consistency and high visual quality.

Preferred Skills:

• Experience working within a marketing or growth-focused team environment.

• Familiarity with A/B testing methodologies and Conversion Rate Optimization (CRO) strategies.

• Understanding of Search Engine Optimization (SEO) best practices as they apply to landing page performance.

• Basic knowledge of front-end development languages (HTML/CSS); experience with React or Next.js is a plus.

• Experience with version control systems such as Git/GitHub.

• Familiarity with advanced prototyping tools.

📝 Enhancement Note: The "Non-Negotiable" requirements strongly emphasize practical, hands-on experience in both design and development, particularly with specific platforms. The preference for marketing/growth team experience and CRO/SEO knowledge indicates a desire for someone who thinks strategically about campaign performance, not just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3-5 high-quality projects that demonstrate proficiency in both graphic design for digital marketing and independent landing page development.

• Projects should highlight conversion-focused landing page designs, illustrating the thought process behind layout, calls-to-action (CTAs), and user flow optimization.

• Include examples of digital marketing assets (ad creatives, social media graphics, banners) designed to drive campaign performance.

• For each project, clearly articulate the objective, your role, the tools/platforms used (especially Webflow/Framer), and the measurable results achieved (e.g., conversion rate improvements, engagement metrics).

Process Documentation:

• While not explicitly required for submission, candidates should be prepared to discuss their process for designing and developing landing pages, including:

  • Workflow for translating campaign briefs into design concepts and development plans.

  • Methods for user testing and gathering feedback to inform design iterations.

  • Strategies for ensuring brand consistency and quality control during development.

  • Approaches to A/B testing and performance analysis for continuous improvement.

📝 Enhancement Note: The emphasis on a "portfolio required" and "proven experience designing conversion-focused landing pages" makes the portfolio the most critical component. Candidates must be ready to demonstrate not just creative output but also technical capability and an understanding of how their work directly contributes to business objectives like conversion rates and campaign effectiveness.

💵 Compensation & Benefits

Salary Range: Given the role's focus on both design and development, combined with the required skills in Webflow/Framer and CRO, and considering the location in Honduras, a competitive salary range for a mid-level professional (2-5 years experience) would likely fall between $25,000 - $40,000 USD annually. This estimate is based on industry benchmarks for remote graphic designers and front-end/landing page developers in Latin America, adjusted for the specialized skill set and the US business hours requirement.

Benefits:

• Full-time, remote position offering flexibility and work-life balance.

• Opportunity to work with a dynamic, growth-focused marketing team.

• Exposure to performance marketing strategies and conversion optimization techniques.

• Potential for professional development in areas like CRO, advanced no-code tools, and front-end technologies.

• Competitive compensation package commensurate with experience and skills.

Working Hours: 40 hours per week, with a preference for U.S. Business Hours (EST). This implies a need for significant overlap with U.S. East Coast time zones for effective collaboration.

📝 Enhancement Note: The salary estimate is derived from general market data for remote roles in the specified region and skill set, acknowledging that specific compensation can vary based on the candidate's exact experience, portfolio strength, and the company's internal compensation structure. The "U.S. Business Hours (EST Preferred)" requirement is a critical factor for candidates to consider regarding work schedule flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the technology and marketing services sector, likely focusing on providing digital solutions or services that leverage creative design and performance marketing to drive client success. Their specialization in conversion-focused design suggests a results-oriented approach.

Company Size: While not explicitly stated, the presence of a dedicated careers page on Workable and the structured interview process suggest a growing company, likely in the small to medium-sized business (SMB) range (50-250 employees), or a well-funded startup. This size often implies a dynamic environment with opportunities for direct impact.

Founded: Information on the founding date of Pavago is not provided. However, the company's focus on modern digital marketing techniques implies an organization that is current with industry trends and likely established enough to have a clear operational model.

Team Structure:

• The role likely sits within a marketing or growth team, potentially reporting to a Marketing Manager, Head of Growth, or Creative Director.

• Collaboration is expected with other marketing specialists (e.g., campaign managers, copywriters, digital advertisers) and potentially product or sales teams.

Methodology:

• Data-driven decision-making is central, with a focus on performance metrics like conversion rates and campaign ROI.

• Emphasis on agile workflows and rapid iteration, especially in landing page development and creative asset deployment.

• A commitment to user-centric design, ensuring that customer experience is prioritized to achieve business objectives.

• Continuous learning and adaptation to evolving digital marketing trends and technologies.

Company Website: https://pavago.co/

📝 Enhancement Note: The company's focus on "conversion-focused" design and "performance marketing" strongly indicates a culture that values measurable results and data-informed strategies. The remote-first nature and preference for U.S. business hours suggest a globally distributed team operating with high levels of autonomy and accountability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, bridging the gap between a pure Graphic Designer and a dedicated Web Developer. It's ideal for individuals who have honed their design skills and are now looking to expand into technical web development, specifically within the context of performance marketing operations. The responsibilities involve both creative output and technical execution, making it a versatile position.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Growth, or a Creative Lead within the marketing department. Collaboration will be cross-functional, involving campaign managers, digital marketers, and potentially product teams.

Operations Impact: The individual in this role directly impacts the company's Go-To-Market (GTM) effectiveness. By creating high-converting landing pages and compelling visual assets, they directly influence campaign performance, lead generation, customer acquisition costs, and ultimately, revenue. Their work is crucial for optimizing the top of the sales funnel and ensuring marketing investments yield tangible results.

Growth Opportunities:

• Specialization in CRO/Performance Marketing: Deepen expertise in conversion rate optimization, A/B testing, and performance analytics, becoming a subject matter expert in driving measurable marketing outcomes.

• Advanced Technical Skills: Develop proficiency in more advanced front-end development (React, Next.js), or expand into other areas of web development and digital product design.

• Leadership in Creative Operations: Progress into a team lead or manager role, overseeing creative production, managing junior designers/developers, and setting strategic direction for visual and landing page development.

• Broader GTM Strategy: Gain a deeper understanding of overall GTM strategy, contributing more strategically to campaign planning and execution beyond just design and development.

📝 Enhancement Note: The growth path for this role is highly dynamic. It offers a clear trajectory towards becoming a specialist in conversion optimization and performance marketing, or an avenue to broaden technical development skills. The impact on revenue generation is direct, providing strong visibility and potential for advancement within a GTM operations framework.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted from the employee's chosen location within Honduras.

Office Location(s): The role is specifically designated for candidates located in Honduras. While remote, there may be an expectation for employees to be within a specific time zone for collaboration purposes (U.S. Business Hours, EST preferred).

Workspace Context:

• The work environment is digital and collaborative, relying on robust communication and project management tools.

• Access to necessary design and development software (Figma, Webflow, etc.) will be essential, likely provided or supported by the company.

• The remote setup fosters autonomy and requires strong self-discipline and time management skills.

• Opportunities for virtual team interaction and collaboration will be facilitated through online platforms.

Work Schedule: A standard full-time work schedule of approximately 40 hours per week. The key constraint is the preference for working during U.S. Eastern Standard Time (EST) business hours, requiring significant overlap for real-time communication and collaboration with U.S.-based teams.

📝 Enhancement Note: The remote nature necessitates a high degree of self-management. The EST hours requirement is a critical factor for candidates to consider, as it will dictate their daily schedule and availability for synchronous meetings and urgent tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief introductory call to assess basic qualifications, interest, and cultural fit. Be prepared to concisely articulate your experience in graphic design and landing page development.

• Recruiter Interview: A more in-depth discussion with a recruiter, focusing on your resume, portfolio highlights, and understanding of the role's requirements, especially regarding conversion focus and technical skills.

• Client Interview: This will likely involve direct interaction with the hiring manager or key stakeholders. Expect to present your portfolio, discuss specific projects in detail, and answer questions about your process, problem-solving approach, and how you've driven results. Technical questions about Webflow/Framer and CRO principles are probable.

• Offer & Onboarding: If successful, you'll receive an offer followed by onboarding procedures.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that best showcase your ability to design and build conversion-focused landing pages and effective digital marketing assets.

• Quantify Results: For each project, clearly state the objective, your specific contribution, the tools used, and most importantly, the measurable impact (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Generated Z leads").

• Highlight Process: Be ready to walk through your design and development process for key projects. Explain your rationale for design choices, UX decisions, and how you optimized for conversions.

• Showcase Technical Skill: Clearly indicate which projects were built using Webflow, Framer, or similar platforms. Demonstrate responsiveness and attention to detail across devices.

• Brand Consistency: Include examples that show your ability to maintain brand identity while creating impactful visuals.

Challenge Preparation:

• Be prepared for a potential practical exercise or a detailed discussion about a hypothetical scenario. This could involve critiquing an existing landing page, suggesting improvements, or outlining how you would approach designing a page for a specific campaign objective.

• Practice articulating your thought process clearly and concisely, focusing on how design and development choices directly contribute to business goals.

• Understand the core metrics of performance marketing (CTR, CVR, CPA, ROI) and how your work influences them.

📝 Enhancement Note: The interview process is structured to assess both creative talent and technical execution capability. The portfolio is paramount, and candidates must be prepared to not only present their work but also to defend their design and development decisions with data and a clear understanding of conversion optimization principles.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency required in at least one of: Figma, Adobe XD, or Sketch. Figma is often preferred for collaborative workflows.

• Landing Page Builders: Hands-on experience with no-code/low-code platforms is essential, specifically: Webflow or Framer. Candidates should be able to build and launch pages independently on these platforms.

• Prototyping Tools: Familiarity with advanced prototyping features within design tools or standalone tools may be beneficial.

Analytics & Reporting:

• Web Analytics: Understanding of how to interpret data from tools like Google Analytics to inform landing page optimizations.

• A/B Testing Platforms: Familiarity with tools or methodologies for A/B testing landing pages (e.g., Google Optimize, VWO, Optimizely).

CRM & Automation:

• CRM Basics: Awareness of how landing pages feed into CRM systems (e.g., Salesforce, HubSpot) for lead tracking.

• Marketing Automation: Understanding of how landing pages integrate with marketing automation platforms (e.g., Mailchimp, ActiveCampaign) for lead nurturing.

• Version Control: Basic knowledge of Git/GitHub is listed as a plus, indicating potential for more complex development workflows or integration with other systems.

📝 Enhancement Note: The technology stack emphasizes tools that enable rapid design, development, and iteration of web assets with a focus on performance. The requirement for Webflow/Framer is specific and critical, pointing towards a need for efficiency and a non-developer-centric approach to page creation.

👥 Team Culture & Values

Operations Values:

• Performance & Results-Oriented: A strong emphasis on achieving measurable outcomes, particularly conversion rates and campaign ROI. Decisions are data-driven.

• User-Centricity: A commitment to understanding and serving the end-user, ensuring that design and development choices enhance the user experience.

• Efficiency & Agility: Valuing speed, iteration, and the ability to adapt quickly to market changes and campaign needs through efficient workflows.

• Collaboration & Communication: Fostering open communication and teamwork, especially in a remote environment, to ensure alignment across teams and projects.

• Continuous Improvement: A culture that encourages learning, experimentation, and constant refinement of processes and outputs.

Collaboration Style:

• Remote Collaboration: Proficient in using digital tools (e.g., Slack, Zoom, project management software) to communicate and collaborate effectively across distances.

• Cross-Functional Partnership: Works closely with marketing strategists, campaign managers, and potentially sales teams to align creative and development efforts with broader business objectives.

• Feedback Integration: Open to receiving and providing constructive feedback to continuously improve design and development quality and performance.

• Proactive Engagement: Expected to proactively communicate project status, potential roadblocks, and insights derived from performance data.

📝 Enhancement Note: The team culture likely mirrors the company's operational focus: highly driven by data, results, and efficiency. In a remote setting, strong communication and a proactive, collaborative spirit are essential for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet strict performance and conversion goals. This requires a nuanced understanding of both aesthetics and marketing psychology.

• Rapid Iteration Demands: The need for quick turnarounds on creative assets and landing pages can be demanding, requiring efficient workflows and strong time management.

• Remote Collaboration: Effectively collaborating and maintaining team cohesion in a fully remote environment requires excellent communication skills and proactive engagement.

• Staying Current with Tools: The landscape of design and no-code/low-code tools evolves rapidly, requiring continuous learning to stay proficient.

Learning & Development Opportunities:

• Advanced CRO & A/B Testing: Opportunities to hone skills in conversion rate optimization, experiment design, and data analysis to significantly impact marketing performance.

• Mastery of No-Code/Low-Code Platforms: Becoming an expert in Webflow, Framer, or similar platforms, potentially leading to specialized development roles.

• Front-End Development: Exposure to HTML/CSS and potentially JavaScript frameworks like React/Next.js, broadening technical capabilities.

• Performance Marketing Strategy: Deeper immersion into the strategic aspects of performance marketing campaigns, understanding how design and development contribute to overall GTM success.

• Portfolio Expansion: Building a strong portfolio of high-impact, results-driven projects that can lead to significant career advancement.

📝 Enhancement Note: This role is designed for growth, offering a clear path to becoming a specialist in conversion optimization and performance marketing. The challenges are framed as opportunities for skill development, particularly in balancing creative execution with measurable business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page specifically to increase conversions. What was your process, what tools did you use, and what were the results?" (Focus on your process, tools like Webflow/Framer, and quantifiable outcomes.)

• "How do you balance creative aesthetics with the functional requirements of a conversion-focused landing page?" (Discuss your approach to UX/UI, CTA placement, and user journeys.)

Company & Culture Questions:

• "What interests you about Pavago and this specific role?" (Research Pavago's website and services; connect your skills to their mission, especially their focus on conversion.)

• "How do you approach collaboration in a remote environment?" (Highlight your communication tools, proactivity, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, follow a clear narrative: Problem/Objective -> Your Role/Solution -> Tools Used -> Process/Execution -> Results (quantified!).

• Show, Don't Just Tell: Be ready to share your screen and walk through live examples or detailed mockups.

• Highlight Conversion Focus: Explicitly point out design elements and development choices that were made to drive conversions.

• Technical Details: Be prepared to briefly discuss the technical implementation, especially regarding Webflow/Framer capabilities and responsiveness.

• Conciseness: Respect the interviewer's time; be clear, direct, and impactful in your presentation.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative vision, technical execution, and a data-driven mindset focused on business results. The portfolio is the centerpiece, so practice presenting it with confidence and clarity, emphasizing quantifiable achievements.

📌 Application Steps

To apply for this Graphic Designer + Landing Page Developer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is readily accessible (link in resume/application) and highlights your strongest conversion-focused landing page and digital asset design projects. Tailor the selection to showcase your Webflow/Framer skills and demonstrable results.

• Resume Optimization: Craft a resume that clearly articulates your experience in graphic design, landing page development, UX/UI, and CRO. Use keywords from the job description (e.g., Webflow, Framer, conversion-focused, performance marketing). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design and development process, your understanding of conversion optimization, and how you've driven measurable results. Prepare to present your portfolio confidently and answer scenario-based questions.

• Company Research: Thoroughly review Pavago's website (pavago.co) to understand their services, client focus, and company culture. Prepare thoughtful questions about their approach to conversion optimization and team collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.