Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer

Company: Pavago

Location: Colombia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in bridging creative design with effective digital marketing execution, focusing on the development of high-impact landing pages and digital assets.

• Responsibilities will encompass the full lifecycle of digital asset creation and landing page development, from conceptualization and design to implementation and optimization.

• The position requires a unique blend of graphic design talent and technical proficiency in landing page development platforms and UX/UI principles.

• Success in this role will be measured by the ability to create visually compelling assets and functional, conversion-optimized landing pages that directly contribute to marketing campaign objectives.

📝 Enhancement Note: While the job title is "Graphic Designer + Landing Page Developer," the core responsibilities and required skills indicate a strong focus on the practical application of design within a marketing and growth context, aligning it with Marketing Operations and potentially Sales Operations enablement through effective lead capture mechanisms. The emphasis on conversion-focused design and development positions this role as a critical contributor to Go-To-Market (GTM) strategies.

📈 Primary Responsibilities

• Design and produce a wide array of high-quality digital marketing assets, including social media graphics, ad creatives, banners, email visuals, and comprehensive branded marketing materials.

• Conceptualize, design, and develop modern, clean, and conversion-focused landing pages that are optimized for user engagement and aim to achieve specific marketing objectives.

• Implement and launch developed landing pages, ensuring full responsiveness and optimal performance across all device types (desktop, tablet, and mobile).

• Actively collaborate with the marketing team and other internal stakeholders to translate campaign ideas and business requirements into effective, visually engaging, and functional digital solutions.

• Ensure rigorous adherence to brand guidelines and maintain consistent brand identity and visual language across all designed elements and web assets.

• Continuously optimize landing page layouts, content, and user flows to enhance user experience, improve clarity, and maximize conversion rates.

• Manage the editing and updating of existing landing pages as marketing campaigns evolve or new requirements emerge.

• Efficiently manage and prioritize multiple design and development tasks simultaneously, ensuring all deadlines are met without compromising quality.

• Stay current with emerging design trends, best practices in landing page development, and advancements in digital marketing performance standards to continuously improve deliverables.

📝 Enhancement Note: The responsibilities highlight a hands-on role that requires not only creative output but also the technical capability to bring designs to life on the web, directly impacting lead generation and campaign performance. This dual focus is characteristic of roles within growth marketing or GTM operations that need to execute quickly and effectively.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, Marketing, Communications, or a related field is often preferred for roles requiring a strong design foundation. Equivalent practical experience will also be considered.

Experience: 2-5 years of demonstrable experience in graphic design and landing page development, with a portfolio showcasing successful projects.

Required Skills:

• Proven proficiency in at least one industry-standard design tool such as Figma, Adobe XD, or Sketch.

• Demonstrable experience in designing and developing conversion-focused landing pages, supported by a strong portfolio.

• Proven experience in designing diverse digital marketing assets, including graphics for social media platforms, digital advertisements, banners, and email campaigns.

• Solid understanding of User Experience (UX) and User Interface (UI) design principles, with a focus on creating intuitive and engaging user journeys.

• Demonstrated ability to independently develop and launch landing pages from concept to completion, not merely design them.

• Experience with at least one no-code/low-code platform such as Webflow or Framer.

• Exceptional eye for maintaining brand consistency across all digital touchpoints and marketing collateral.

Preferred Skills:

• Experience with advanced prototyping tools like ProtoPie for creating sophisticated micro-interactions.

• Front-end development skills, specifically in React.js and/or Next.js.

• Familiarity with version control systems, such as Git and GitHub.

• Prior experience working within a marketing or growth team environment.

• Understanding of A/B testing methodologies and principles of Conversion Rate Optimization (CRO).

• Knowledge of Search Engine Optimization (SEO) principles and their application to landing page structure and performance.

📝 Enhancement Note: The "Non-Negotiables" section clearly defines essential skills, emphasizing hands-on development capabilities alongside design expertise. The "Nice-to-Haves" point towards areas where additional technical or strategic marketing knowledge would be highly beneficial, indicating a desire for a candidate who can grow with the role and contribute to broader GTM initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3-5 distinct projects that highlight both graphic design capabilities and landing page development expertise.

• Projects should demonstrate a clear understanding of user-centered design principles and the ability to create visually appealing, functional interfaces.

• Specifically include case studies for conversion-focused landing pages, detailing the objectives, design process, tools used (Figma, Webflow, etc.), and quantifiable results (e.g., conversion rate improvements, engagement metrics).

• Showcase examples of digital marketing assets (social media graphics, ad creatives) that align with brand guidelines and campaign objectives.

Process Documentation:

• While not explicitly requiring formal documentation, candidates are expected to articulate their design and development process clearly during interviews.

• Be prepared to discuss your workflow for taking a project from initial brief to final launch, including ideation, wireframing, design, development, testing, and iteration.

• Demonstrate an understanding of how to document design specifications and development requirements for internal clarity and potential future handoffs.

📝 Enhancement Note: The emphasis on a portfolio that includes both design and development, along with specific metrics and tools, is crucial for operations roles. This demonstrates a candidate's ability to not just conceptualize but also execute and measure the impact of their work, a key tenet of GTM and marketing operations.

💵 Compensation & Benefits

Salary Range: Given the role's location in Colombia, mid-level experience (2-5 years), and the combination of graphic design and landing page development skills, a competitive salary range would typically fall between COP 4,000,000 to COP 7,000,000 per month, depending on specific experience, portfolio strength, and negotiation.

Benefits:

• Flexible work location, enabling remote work from anywhere within Colombia.

• Opportunities for remote work, providing a flexible work-life balance.

• A collaborative and creative work environment that actively values and incorporates employee ideas.

• Access to opportunities for ongoing professional development and skill enhancement.

• Potential for career growth and advancement within a growing company.

• A competitive compensation package that accurately reflects the candidate's skills, experience, and contributions.

Working Hours: The role is listed as full-time, implying approximately 40 hours per week. The remote nature and "flexible work location" suggest potential flexibility in daily scheduling, provided core responsibilities are met and collaboration with global teams is maintained.

📝 Enhancement Note: Salary estimations are based on research of similar roles in Colombia, considering the specified experience level and the specialized skill set. This range is intended as a guideline, and actual compensation will vary. The benefits listed are directly from the job description, highlighting the appeal of remote work and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the digital services or technology sector, likely focusing on marketing technology, web development, or digital agency services, given the role's requirements. The company seems to be focused on enabling businesses through digital solutions.

Company Size: The company size is not explicitly stated, but the mention of "expanding our team and services" suggests it is likely a growing small to medium-sized business (SMB) or a startup looking to scale its operations and client offerings.

Founded: The founding date is not provided, but the company's active presence on Workable suggests it is an established entity seeking to grow its talent pool.

Team Structure:

• The operations team likely includes individuals focused on marketing execution, creative production, and potentially web development or digital project management.

• The Graphic Designer + Landing Page Developer will likely report to a Marketing Manager, Head of Growth, or a Creative Lead.

Methodology:

• The company likely employs agile methodologies for project management, allowing for flexibility and iterative improvements in design and development.

• Data-driven decision-making is implied through the focus on conversion rate optimization and performance metrics.

• Emphasis on collaboration and feedback loops will be key to iterating on designs and landing page performance.

Company Website: https://pavago.co/

📝 Enhancement Note: Based on the job description and the company's website, Pavago appears to be a company that values innovation, client success, and a dynamic work environment. The emphasis on growth suggests opportunities for individuals to make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for professionals with 2-5 years of experience. It offers a blend of creative execution and technical development, providing a strong foundation for specialization in either graphic design for digital marketing or landing page optimization and development.

Reporting Structure: The role will report to a marketing or creative lead, providing direction and project oversight. This structure allows for direct contribution to campaign strategy and execution, with opportunities to influence design and development decisions.

Operations Impact: The Graphic Designer + Landing Page Developer will have a direct impact on Pavago's Go-To-Market (GTM) success by creating compelling visual assets that drive brand awareness and developing high-converting landing pages that generate leads and acquire customers. Their work is instrumental in the effectiveness of digital marketing campaigns.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design tools (Figma, Adobe XD) or no-code platforms (Webflow, Framer), or develop advanced front-end skills in React.js/Next.js.

• Conversion Rate Optimization (CRO) Mastery: Gain in-depth knowledge and practical experience in A/B testing and CRO strategies to significantly improve campaign performance.

• Leadership Potential: As the company grows, opportunities may arise to lead design initiatives, manage junior designers, or take on more strategic roles in campaign development and optimization.

• Cross-functional Exposure: Collaborate with various teams, gaining broader insights into marketing strategy, product development, and business operations.

📝 Enhancement Note: The role is designed for someone who is not only proficient in current skills but also eager to learn and grow. The growth opportunities are tied to both technical advancement and strategic contribution, fitting the trajectory of many operations professionals.

🌐 Work Environment

Office Type: This is a fully remote position ("TELECOMMUTE"), meaning there is no physical office requirement. Work is conducted from a location of the employee's choosing, within Colombia.

Office Location(s): The role is open to candidates located anywhere in Colombia.

Workspace Context:

• Employees are expected to maintain a dedicated, productive workspace conducive to focused design and development tasks.

• Access to reliable internet connectivity is essential for remote collaboration and tool usage.

• The work environment fosters independence and self-discipline, with a focus on output and results rather than direct supervision.

• Communication and collaboration will primarily occur through digital channels and project management tools.

Work Schedule: Full-time employment, typically around 40 hours per week. While remote, adherence to agreed-upon working hours and availability for team meetings and collaborative sessions is expected. The "flexible work location" implies some flexibility in daily schedule, but core availability for team interaction is key.

📝 Enhancement Note: The fully remote nature of this role is a significant draw, offering flexibility. However, it requires strong self-management skills and the ability to maintain effective communication and collaboration remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Technical/Skills Assessment: Likely includes a practical design or development challenge, or a deep dive into portfolio projects to evaluate proficiency in required tools (Figma, Webflow) and understanding of UX/UI and responsive design.

• Behavioral/Team Fit Interview: Discussion to assess communication skills, collaboration style, problem-solving approach, and cultural fit with Pavago's values.

• Final Interview: Potentially with a hiring manager or senior team member to discuss role expectations, career growth, and finalize any terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in graphic design for digital marketing and, crucially, your landing page development capabilities. Prioritize projects with clear objectives and demonstrable results.

• Highlight Process: For landing page projects, walk through your design and development process: user research (if applicable), wireframing, UI design, tool selection (Figma, Webflow/Framer), development, testing, and optimization. Explain the "why" behind your design choices.

• Quantify Impact: Whenever possible, include metrics such as conversion rates, lead generation numbers, bounce rates, or engagement improvements. If exact numbers are confidential, describe the impact qualitatively.

• Showcase Tool Proficiency: Clearly indicate the tools used for each project, especially Figma, Adobe XD/Sketch, and Webflow/Framer.

• Demonstrate Responsiveness: Ensure examples of responsive design are clearly presented, showing how your work adapts across different screen sizes.

Challenge Preparation:

• Design Exercise: Be prepared for a task that might involve designing a graphic asset or a landing page section based on a brief. Focus on speed, creativity, and adherence to brand guidelines.

• Development Exercise: A small coding challenge (if front-end skills are tested) or a practical task using a no-code platform like Webflow to build a specific feature or page.

• Case Study Presentation: Practice articulating the strategy, process, and results of a past project, focusing on how your contributions led to business outcomes.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should treat it as their primary selling tool, ensuring it is polished, comprehensive, and directly addresses the requirements of designing and developing conversion-focused digital assets and landing pages.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, or Sketch (proficiency in at least one is mandatory).

• Landing Page Development Platforms: Webflow or Framer (experience with at least one is mandatory).

• Prototyping Tools: ProtoPie (preferred, for advanced prototyping and micro-interactions).

Analytics & Reporting:

• While not explicitly listed, familiarity with analytics tools like Google Analytics, Hotjar, or similar platforms for monitoring landing page performance and user behavior would be beneficial.

CRM & Automation:

• Familiarity with CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms is advantageous, as landing pages often integrate with these for lead capture and nurturing.

Version Control:

• Git/GitHub (preferred, for front-end development tasks).

📝 Enhancement Note: The tech stack emphasizes modern design and no-code/low-code development tools. Proficiency in these areas is critical. The inclusion of "preferred" tools like ProtoPie and Git suggests a desire for candidates with a broader technical skillset or those willing to learn.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to explore new design approaches and develop engaging user experiences.

• User-Centricity: A commitment to designing and building with the end-user's needs and journey in mind.

• Performance-Driven: A focus on delivering results, particularly in terms of conversions and campaign effectiveness.

• Collaboration & Communication: A willingness to work closely with the marketing team, provide and receive feedback constructively, and articulate design decisions clearly.

• Efficiency & Adaptability: The ability to manage multiple tasks, meet deadlines, and adapt to evolving campaign requirements and market trends.

Collaboration Style:

• The role requires close collaboration with the marketing team, suggesting a dynamic and iterative process where feedback is regularly exchanged.

• Expect to work in a team that values proactive communication and a shared commitment to achieving marketing goals.

• The remote nature necessitates clear digital communication practices and a proactive approach to team engagement.

📝 Enhancement Note: The culture seems to foster a balance between creative freedom and performance accountability, essential for roles that directly impact business outcomes. The remote setting also implies a culture that trusts employees to manage their time and deliverables effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: Effectively merging visually appealing design with the technical requirements and strategic objectives of conversion-focused landing pages.

• Managing Multiple Stakeholders and Projects: Juggling design requests and development tasks from various marketing initiatives simultaneously, ensuring timely delivery for each.

• Keeping Pace with Evolving Technologies: Continuously learning and adapting to new design tools, no-code platforms, and front-end development trends.

• Demonstrating ROI in a Remote Setting: Proving the direct impact of design and development work on key business metrics through data and case studies.

Learning & Development Opportunities:

• Advanced Tool Mastery: Deepen expertise in Figma, Webflow, and potentially explore advanced features in prototyping or animation tools.

• CRO and A/B Testing Certification: Pursue formal training or certifications in conversion rate optimization and digital analytics.

• Front-End Development Upskilling: Develop proficiency in React.js/Next.js for more complex web development tasks.

• Strategic Marketing Exposure: Gain a deeper understanding of overall marketing strategies, campaign planning, and performance analysis through close collaboration with the marketing team.

📝 Enhancement Note: The challenges presented are typical for roles at the intersection of creative and technical execution within a fast-paced marketing environment. The growth opportunities are well-defined and align with developing specialized skills and strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page from initial brief to final launch. How do you ensure it's both visually appealing and conversion-optimized?" (Focus on your methodology, tools, and conversion-centric approach).

• "Walk me through a challenging landing page project in your portfolio. What were the objectives, what challenges did you face, and how did you overcome them? What were the results?" (Prepare a detailed case study).

Company & Culture Questions:

• "What interests you about Pavago and this specific role?" (Research Pavago's website, services, and mission).

• "How do you approach collaboration in a remote team environment? How do you give and receive feedback?" (Emphasize proactive communication and a collaborative mindset).

Portfolio Presentation Strategy:

• Narrative is Key: Don't just show your work; tell the story behind it. For each project, explain the problem, your solution, the tools used, and the outcome.

• Focus on Impact: Quantify results whenever possible. Use metrics to demonstrate the effectiveness of your designs and landing pages.

• Showcase Versatility: Present a range of projects that demonstrate your skills across different types of digital assets and landing page functionalities.

• Technical Detail: Be ready to discuss the technical aspects of your landing page development, including responsiveness, performance optimization, and integration capabilities.

• Practice Your Pitch: Rehearse presenting your portfolio to ensure a smooth, confident, and concise delivery.

📝 Enhancement Note: Preparation should focus on demonstrating both creative talent and practical, results-oriented development skills. The portfolio is the most critical element, so candidates should be prepared to discuss it in detail, highlighting their ability to drive conversions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in graphic design for digital marketing and, most importantly, your proven ability to develop conversion-focused landing pages using tools like Figma and Webflow.

• Resume Optimization: Clearly list your proficiency with required tools (Figma, Adobe XD/Sketch, Webflow/Framer) and any preferred skills (ProtoPie, React.js, Git). Use keywords from the job description to ensure ATS compatibility.

• Portfolio Walkthrough Practice: Prepare to present 2-3 key projects from your portfolio, focusing on the design process, technical implementation, and quantifiable results achieved. Practice explaining your contributions clearly and concisely.

• Company Research: Familiarize yourself with Pavago's website, services, and any available information about their company culture and client base to demonstrate genuine interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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