Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Guatemala City, Guatemala, Guatemala

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid of creative design and practical development, focusing on building high-conversion landing pages and digital marketing assets.

• Responsibilities include the end-to-end process of designing, developing, and launching visually compelling and performance-driven web pages and creatives.

• Requires a strong understanding of user experience (UX) and user interface (UI) principles, with an emphasis on driving measurable campaign results and conversion rate optimization (CRO).

• Collaboration with marketing and internal teams is key to translating campaign objectives into effective visual solutions and optimizing existing assets for peak performance.

📝 Enhancement Note: The role title and description strongly indicate a need for a candidate who can operate beyond pure design, bridging the gap between creative output and tangible business outcomes. This positions the role within the broader GTM operations, specifically focusing on the performance marketing and conversion optimization aspects.

📈 Primary Responsibilities

• Design high-impact digital marketing assets, including ad creatives, social media graphics, website banners, and email visuals, ensuring strong brand consistency across all platforms.

• Develop and launch conversion-focused landing pages using no-code/low-code platforms such as Webflow or Framer, ensuring a modern, clean, and user-friendly design.

• Implement UX/UI best practices to enhance user engagement, streamline user journeys, and significantly improve conversion rates on landing pages.

• Collaborate closely with marketing teams to align creative and development efforts with campaign strategies, translating campaign ideas into visually compelling and performance-driven designs.

• Continuously analyze and optimize existing landing pages and creative assets based on performance data, A/B testing insights, and user feedback to drive ongoing improvements.

• Manage multiple design and development projects simultaneously, ensuring timely delivery of high-quality assets and pages with minimal supervision.

• Maintain a keen eye for detail and uphold high design standards, ensuring all outputs are polished, on-brand, and effective.

📝 Enhancement Note: The description emphasizes "conversion-driven" and "performance marketing," suggesting that success will be measured not just by aesthetic quality but by the tangible impact on campaign KPIs like conversion rates and lead generation. This implies a strong focus on data analysis and iterative improvement.

🎓 Skills & Qualifications

Education: While no specific degree is explicitly mentioned, a background in Graphic Design, Web Development, Marketing, or a related field is highly recommended.

Experience: 2-5 years of professional experience in graphic design and landing page development, with a proven track record of creating conversion-focused digital assets and web pages.

Required Skills:

• Proficiency in at least one industry-standard design tool (e.g., Figma, Adobe XD, Sketch).

• Proven experience designing and building conversion-focused landing pages, demonstrable through a portfolio.

• Hands-on experience creating a variety of digital marketing assets (ad creatives, social media graphics, banners, email visuals).

• Strong understanding of UX/UI principles, responsive design, and user journey mapping.

• Demonstrated ability to independently develop and launch landing pages using no-code/low-code platforms (Webflow, Framer, or similar).

• Excellent eye for brand consistency and overall visual quality.

Preferred Skills:

• Experience working within a marketing or growth-focused team environment.

• Understanding of A/B testing methodologies and conversion rate optimization (CRO) strategies.

• Familiarity with SEO best practices as they apply to landing page performance.

• Basic front-end development knowledge (HTML/CSS); experience with React or Next.js is a plus.

• Familiarity with version control tools like Git/GitHub.

• Experience with advanced prototyping tools.

📝 Enhancement Note: The "Non-Negotiable" section highlights the critical need for candidates to possess both design and development capabilities for landing pages, specifically mentioning Webflow or Framer. This is a key differentiator for this role compared to a pure graphic designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong blend of creative design skills and practical landing page development capabilities.

• Include case studies or examples of conversion-focused landing pages, detailing the design process, the tools used (e.g., Webflow, Framer), and the impact on campaign performance (e.g., conversion rate improvements).

• Showcase a range of digital marketing assets (ad creatives, social media graphics, banners, email visuals) that demonstrate brand consistency and effective visual communication.

• Highlight projects where UX/UI principles were applied to improve user experience and drive desired user actions.

Process Documentation:

• Be prepared to discuss your process for designing and developing landing pages, from initial concept and wireframing to final deployment and optimization.

• Demonstrate an understanding of how to integrate feedback from marketing teams and stakeholders into your design and development workflow.

• Articulate your approach to A/B testing and CRO, explaining how you use data to refine and improve landing page performance.

📝 Enhancement Note: The emphasis on a portfolio that includes both design and development, along with measurable results, is crucial. Candidates should prepare to walk through specific projects, explaining their strategic thinking behind design choices and development implementations, and quantifying the outcomes.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements for specialized skills (graphic design, landing page development, conversion optimization) and the remote, full-time nature, a competitive salary range for a mid-level professional in Guatemala, considering the US business hours preference, could be estimated between $25,000 - $45,000 USD annually. This range accounts for the blend of creative and technical expertise and the potential for direct impact on revenue generation through optimized campaigns.

Benefits:

• Full-time, remote position offering flexibility and work-life balance.

• Opportunity to work with a dynamic team and contribute directly to campaign success.

• Potential for professional development and skill enhancement in performance marketing and web development.

• Collaboration with a US-based team, offering exposure to international marketing practices.

Working Hours: 40 hours per week, with a preference for alignment with U.S. Business Hours (EST). This means candidates should be prepared to work during specific overlapping hours, likely requiring some flexibility in their local schedule.

📝 Enhancement Note: Salary is estimated based on the listed requirements, remote work status, and location. The preference for U.S. business hours suggests a need for significant overlap with Eastern Standard Time, which is a key consideration for candidates in Guatemala.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Pavago, operates within the broader technology and digital services sector, likely focusing on marketing, advertising, or e-commerce solutions given the role's focus.

Company Size: While not explicitly stated, the presence of a dedicated job portal suggests a growing organization, likely a small to medium-sized business (SMB) or a startup environment where individuals can have a direct impact.

Founded: Information on founding date is not provided but the company is actively hiring, indicating a current operational phase.

Team Structure:

• This role likely sits within a marketing or growth team, collaborating closely with marketing managers, campaign specialists, and potentially other designers or developers.

• The team structure is expected to be agile and cross-functional, facilitating rapid execution of marketing campaigns.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on analytics, A/B testing, and conversion rate optimization (CRO) to inform design and development choices.

• Agile methodologies are likely employed for project management, enabling quick iteration and response to market trends.

• A focus on measurable results and ROI will guide project prioritization and execution.

Company Website: https://pavago.co/

📝 Enhancement Note: The company's website (pavago.co) should be reviewed for deeper insights into their services, client base, and overall mission, which can inform understanding of their operational priorities and culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring demonstrated practical skills and independent execution. It offers a significant opportunity to specialize in the intersection of creative design and performance marketing.

Reporting Structure: The individual will likely report to a Marketing Manager, Growth Lead, or a similar function head, working collaboratively with marketing specialists.

Operations Impact: The role has a direct impact on campaign performance and revenue generation through the creation of high-converting landing pages and effective marketing assets. Success is measured by tangible metrics like conversion rates and campaign ROI.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion rate optimization (CRO), A/B testing, and advanced UX/UI design for performance marketing.

• Technical Advancement: Potentially expand into more complex web development, front-end technologies (HTML/CSS, React), or marketing automation integrations.

• Strategic Contribution: Evolve into a more strategic role, contributing to campaign planning and advising on design and development best practices for maximum impact.

• Leadership Potential: With proven success, opportunities may arise to mentor junior team members or lead design/development initiatives for key campaigns.

📝 Enhancement Note: The emphasis on "conversion-focused" and "performance marketing" suggests that career progression will be tied to the candidate's ability to demonstrate measurable improvements in campaign outcomes.

🌐 Work Environment

Office Type: Fully Remote. This offers the flexibility to work from any location within Guatemala.

Office Location(s): While the role is remote, the company specifies Guatemala City, Guatemala, as the location, likely indicating a preference for candidates within that country for potential future local meetups or legal/tax reasons.

Workspace Context:

• Candidates will need a reliable internet connection and a dedicated workspace to perform their duties effectively.

• The remote nature implies a need for strong self-discipline, excellent communication skills, and proficiency with collaboration tools.

• Opportunities for virtual collaboration with a globally distributed team, particularly with colleagues in the U.S.

Work Schedule: A standard 40-hour work week is expected, with a preference for alignment with U.S. Eastern Standard Time (EST) business hours. This may require some flexibility to accommodate meetings and collaborative sessions with the US-based team.

📝 Enhancement Note: The preference for U.S. EST business hours is a significant factor for remote work in Guatemala, as it dictates the core working hours overlap needed for effective team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief call to assess basic qualifications, interest, and cultural fit.

• Recruiter Interview: A more in-depth discussion with a recruiter to evaluate experience, skills, and alignment with company expectations.

• Client Interview: A technical interview with the hiring manager or team lead to assess design and development skills, portfolio review, and problem-solving abilities. This stage will likely involve discussing specific portfolio pieces and hypothetical scenarios.

• Offer & Onboarding: Formal offer extended, followed by onboarding procedures.

Portfolio Review Tips:

• Highlight Conversion Focus: Clearly articulate how your designs and developed pages have driven specific, measurable results (e.g., increased conversion rates, reduced bounce rates, improved lead quality). Use data and metrics wherever possible.

• Showcase Both Skills: Ensure your portfolio demonstrates both your creative design capabilities (aesthetics, branding, asset creation) and your development prowess (Webflow/Framer proficiency, responsiveness, UX implementation).

• Detail Your Process: For each featured project, explain your thought process, the challenges encountered, the solutions implemented, and the tools used. This demonstrates your problem-solving approach and technical depth.

• Prepare for Technical Questions: Be ready to discuss your experience with specific tools (Figma, Webflow, etc.), your understanding of UX/UI, and your approach to A/B testing and CRO.

Challenge Preparation:

• While not explicitly stated, be prepared for a potential design or development challenge during the client interview. This could involve creating a quick mockup, optimizing an existing page, or discussing how you would approach a specific campaign scenario.

• Practice articulating your design and development decisions clearly and concisely, focusing on the business impact and user experience.

📝 Enhancement Note: The interview process is standard, but the portfolio review will be critical. Candidates should be ready to deeply discuss their work, emphasizing the "conversion-focused" aspect and their ability to both design and build.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, or Sketch (proficiency in at least one required).

• Landing Page Builders: Webflow or Framer (hands-on experience required).

• Graphic Design Tools: Adobe Creative Suite (Photoshop, Illustrator) likely used for asset creation.

Analytics & Reporting:

• Analytics Platforms: Google Analytics or similar platforms for tracking landing page performance.

• A/B Testing Tools: Tools like Google Optimize, Optimizely, or built-in platform features for conversion rate optimization.

CRM & Automation:

• CRM: Familiarity with CRM systems (e.g., HubSpot, Salesforce) may be beneficial for understanding lead flow and campaign integration.

• Marketing Automation: Exposure to marketing automation platforms could be advantageous for understanding campaign workflows.

📝 Enhancement Note: The core technical requirements revolve around design software and no-code/low-code landing page builders. Familiarity with analytics and testing tools is highly valued for the CRO aspect of the role.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on achieving measurable outcomes and driving campaign performance through design and development.

• Data-Driven: Decisions are informed by data, analytics, and performance metrics, emphasizing iterative improvement.

• User-Centric: Prioritizing user experience and journey optimization to ensure effective engagement and conversions.

• Collaborative: Working effectively with marketing and other teams to achieve shared goals.

• Innovative: Embracing new tools and techniques in design and development to stay ahead.

Collaboration Style:

• The role requires close collaboration with marketing teams, involving regular communication, feedback loops, and joint planning sessions.

• As a remote role, effective asynchronous and synchronous communication via digital tools is essential.

• A proactive approach to sharing insights and updates is expected.

📝 Enhancement Note: The company culture likely values efficiency, measurable results, and adaptability, common traits in performance marketing and growth-focused operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: Effectively merging strong aesthetic design with the rigorous demands of conversion optimization.

• Rapid Iteration: Keeping pace with fast-moving marketing campaigns that require quick turnarounds on creative assets and landing pages.

• Tool Proficiency: Mastering specific no-code/low-code platforms (Webflow/Framer) to their full potential for complex designs and functionalities.

• Remote Collaboration: Maintaining seamless communication and effective teamwork in a fully remote setting with a preference for specific time zone overlaps.

Learning & Development Opportunities:

• CRO Expertise: Deepen knowledge in conversion rate optimization techniques, A/B testing strategies, and user psychology.

• Advanced Web Development: Explore front-end development skills (HTML/CSS, JavaScript frameworks) to enhance landing page capabilities.

• Marketing Technology: Gain exposure to a wider range of marketing technology stacks and their integration.

• Performance Analytics: Develop advanced skills in analyzing campaign data and translating insights into actionable design and development improvements.

📝 Enhancement Note: The primary growth opportunity lies in becoming an expert at the intersection of design, development, and performance marketing, a highly sought-after skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe a landing page you designed and built that significantly improved conversion rates. What were the key design and development decisions, and what metrics did you track?"

• "How do you approach balancing brand aesthetics with conversion-focused design principles? Can you provide an example?"

• "Walk me through your process for developing a landing page from brief to launch using Webflow/Framer."

Company & Culture Questions:

• "What interests you about Pavago and this specific role?"

• "How do you manage your time and prioritize tasks when working remotely on multiple projects?"

Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, have specific metrics ready to demonstrate impact (e.g., "This redesign increased conversion rates by 15%," "This ad creative achieved a 2x higher CTR than previous versions").

• Show, Don't Just Tell: Be prepared to share your screen and walk through your designs and developed pages, explaining your rationale for every element.

• Focus on the "Why": Clearly articulate the problem you were solving, your approach, and the user-centric reasoning behind your design and development choices.

• Highlight Tool Proficiency: Be ready to discuss your experience with Figma, Webflow, Framer, and any other relevant tools, explaining how you leverage them to achieve specific outcomes.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design and development skills but also their strategic thinking and ability to drive measurable business results through their work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link provided.

• Tailor Your Resume: Highlight keywords from the job description, focusing on "Graphic Design," "Landing Page Development," "Conversion-Focused," "Webflow," "Framer," "UX/UI," and "Performance Marketing." Quantify achievements with numbers where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and clearly showcases your best work relevant to this role, emphasizing conversion impact and your dual design/development capabilities.

• Research Pavago: Visit their website (pavago.co) to understand their services, mission, and any recent news. This will help you tailor your application and interview responses to their specific context.

• Practice Interview Answers: Prepare to discuss your portfolio pieces in detail, focusing on your problem-solving process, technical skills, and the measurable results you've achieved. Be ready to articulate your understanding of conversion optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.