Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: El Salvador

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in bridging creative design with tangible performance marketing outcomes, focusing on conversion optimization.

• It requires a unique blend of graphic design expertise for digital assets and hands-on development skills for high-converting landing pages.

• The position emphasizes understanding user journeys, funnels, and applying UX/UI best practices to drive measurable results.

• Successful candidates will contribute directly to campaign performance through visually compelling and strategically optimized digital interfaces.

📝 Enhancement Note: While the title includes "Graphic Designer + Landing Page Developer," the emphasis on "Conversion-Focused," "performance marketing," and "measurable results" strongly indicates this role sits within or closely supports a Revenue Operations or Marketing Operations function, aiming to directly impact GTM strategies through creative execution and technical development.

📈 Primary Responsibilities

• Design and develop high-quality, conversion-driven digital marketing assets, including ad creatives, social media graphics, banners, and email visuals, ensuring strong brand consistency.

• Design modern, clean, and user-centric landing pages, translating campaign objectives into visually compelling and performance-optimized layouts.

• Independently develop and launch landing pages using no-code/low-code platforms such as Webflow or Framer, ensuring full responsiveness across all devices.

• Apply UX/UI best practices to enhance user engagement, streamline user journeys, and improve overall conversion rates on landing pages.

• Collaborate closely with marketing and internal teams to execute campaign ideas, manage multiple projects simultaneously, and iterate on existing creative assets and landing pages based on performance data and feedback.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative output and technical implementation, directly supporting marketing campaigns and conversion goals. This aligns with GTM operations roles that require both design aesthetic and functional development to achieve specific business objectives.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field, or equivalent practical experience, is implied by the nature of the role.

Experience: 2-5 years of proven experience in graphic design and landing page development, with a strong portfolio showcasing conversion-focused work.

Required Skills:

• Proficiency in at least one major design tool (e.g., Figma, Adobe XD, Sketch).

• Proven experience designing and developing conversion-focused landing pages (portfolio required).

• Hands-on experience creating a variety of digital marketing assets (e.g., ad creatives, social media graphics, banners, email visuals).

• Strong understanding of User Experience (UX) and User Interface (UI) principles.

• Demonstrated ability to independently develop and launch landing pages using no-code/low-code platforms.

• Hands-on experience with Webflow, Framer, or similar no-code/low-code development platforms.

• Excellent eye for brand consistency and high visual quality standards.

Preferred Skills:

• Experience working within a marketing or growth-focused team environment.

• Understanding of A/B testing methodologies and Conversion Rate Optimization (CRO) principles.

• Familiarity with Search Engine Optimization (SEO) best practices as applied to landing pages.

• Basic front-end development knowledge (HTML/CSS).

• Experience with advanced prototyping tools or version control systems like Git/GitHub.

📝 Enhancement Note: The "Required Experience & Skills (Non-Negotiable)" section clearly defines the core competencies. The "Ideal Experience" section provides additional context on how candidates can further differentiate themselves, particularly regarding CRO and SEO, which are critical for performance marketing and revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio clearly demonstrating expertise in designing and developing conversion-focused landing pages.

• Visual examples of digital marketing assets (ad creatives, social media graphics, banners, email visuals) that highlight design quality and brand consistency.

• Case studies or detailed project descriptions that articulate the design process, the tools used (Webflow, Framer, Figma, etc.), and the impact on campaign performance or conversion rates.

Process Documentation:

• Showcase your workflow for taking a landing page or creative asset from concept to launch, including ideation, design, development, testing, and optimization phases.

• Demonstrate how you incorporate user feedback and performance data into design and development iterations.

• Illustrate your process for maintaining brand consistency across diverse creative outputs and platforms.

📝 Enhancement Note: For roles focused on conversion and performance, a portfolio is not just a showcase of work but a demonstration of process and impact. The emphasis should be on how the candidate's design and development efforts directly contribute to measurable business outcomes like conversion rates and campaign success.

💵 Compensation & Benefits

Salary Range: Based on the provided information (mid-level experience, remote in El Salvador, full-time, and the specialized skill set), a competitive salary range for this role in El Salvador, adhering to U.S. business hours, would typically fall between $25,000 - $45,000 USD annually. This estimate considers the cost of living in El Salvador, the demand for specialized digital skills, and the expectation of working U.S. business hours.

Benefits:

• Full-time employment with a U.S. business hours schedule, offering a consistent work structure.

• Remote work flexibility, allowing for a better work-life balance and elimination of commute time.

• Opportunity to work with a growing company and contribute directly to performance marketing initiatives.

• Potential for professional development in areas like CRO, SEO, and advanced no-code/low-code development.

• [Specific benefits like health insurance, paid time off, or equipment stipends would be typical for a full-time role, but are not explicitly stated and should be confirmed with the employer.]

Working Hours: 40 hours per week, aligned with U.S. Business Hours (EST Preferred).

📝 Enhancement Note: The salary range is an estimate based on market research for similar roles in Latin America targeting U.S. markets, considering the specific skill set and remote nature. The preference for EST working hours suggests a need for strong communication and availability during core U.S. business times.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the technology and marketing services sector, likely focusing on providing digital solutions or supporting client growth through performance marketing.

Company Size: The company's presence on Workable and the nature of the role suggest a dynamic, potentially scaling organization, likely ranging from 50-250 employees. This size often allows for significant individual impact and direct collaboration with leadership.

Founded: [Company founded date not provided.] The company's operations and hiring practices suggest a modern, forward-thinking approach to digital business.

Team Structure:

• The Graphic Designer + Landing Page Developer will likely be part of the Marketing or Growth team, working closely with campaign managers, content creators, and potentially sales operations stakeholders.

• Reporting structure is likely to a Marketing Manager, Head of Growth, or a similar lead role, with direct interaction with cross-functional teams involved in campaign execution.

Methodology:

• Data-driven design and development: Decisions are informed by performance metrics, A/B testing results, and user behavior analysis.

• Agile project management: Projects are managed with a focus on iterative development, rapid deployment, and continuous improvement.

• Performance marketing focus: All creative and development efforts are geared towards achieving specific, measurable marketing outcomes.

Company Website: https://www.pavago.co/

📝 Enhancement Note: The company's focus on "conversion-focused" design and "performance marketing" implies a culture that values measurable results and efficiency. The remote, U.S. business hours structure suggests a global talent pool and a disciplined approach to workflow and communication.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level role, suitable for professionals with 2-5 years of experience who can operate with a good degree of autonomy. It offers a clear path to becoming a senior specialist in conversion design and development.

Reporting Structure: The role likely reports to a Marketing Lead or Head of Growth, with opportunities to collaborate across marketing, sales, and potentially product teams.

Operations Impact: The individual's work directly influences key performance indicators (KPIs) such as conversion rates, lead generation, and campaign ROI. This role is crucial for the effectiveness of performance marketing campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), advanced Webflow/Framer development, or User Experience (UX) research.

• Leadership: Potential to become a lead designer or developer for specific campaigns or product lines, mentoring junior team members.

• Skill Expansion: Develop skills in A/B testing, SEO for landing pages, and potentially basic front-end coding (HTML/CSS, JavaScript) or analytics tools.

📝 Enhancement Note: The role offers a strong foundation for a career in performance marketing operations or growth hacking, emphasizing technical and design skills that directly translate to business impact.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce, relying heavily on digital communication and collaboration tools.

Office Location(s): Primarily El Salvador, but with the expectation of working U.S. business hours (EST preferred), suggesting a global team structure.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, time management, and proactive communication.

• Access to necessary design and development software and reliable internet connectivity is paramount.

• Collaboration will be primarily through digital platforms like Slack, Zoom, project management tools, and shared cloud storage.

Work Schedule: Full-time, 40 hours per week, with a preference for alignment with U.S. Eastern Standard Time (EST) business hours. This ensures seamless collaboration with teams or clients operating in those time zones.

📝 Enhancement Note: The remote nature and specific working hours requirement are key environmental factors. Candidates should be comfortable with asynchronous communication and possess the discipline to manage their workday effectively within the specified time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief conversation to assess basic qualifications, interest, and cultural fit.

• Recruiter Interview: A more in-depth discussion covering experience, skills, and expectations, often focusing on the candidate's understanding of conversion-driven design and development.

• Client Interview: A technical interview with the hiring manager or team lead, likely involving a review of the candidate's portfolio, a discussion of past projects, and potentially a live design or development exercise or case study.

• Offer & Onboarding: Final offer extended, followed by the onboarding process.

Portfolio Review Tips:

• Highlight Conversion Impact: For each project, clearly state the objective, your role, the design/development process, and most importantly, the quantifiable results (e.g., increased conversion rate, reduced bounce rate, improved lead quality).

• Showcase Tool Proficiency: Explicitly mention and demonstrate your proficiency with tools like Figma, Webflow, Framer, etc., through your project examples.

• Demonstrate Responsiveness & UX: Include examples that clearly show how your designs adapt to different screen sizes and how you considered user flow and experience.

• Brand Consistency Examples: If possible, show how you applied brand guidelines or maintained consistency across multiple assets or pages for the same campaign.

Challenge Preparation:

• Be prepared to discuss your approach to designing and developing a landing page for a hypothetical campaign.

• Practice articulating your thought process for optimizing a given landing page for better conversions.

• Review common UX/UI heuristics and A/B testing principles to be ready for scenario-based questions.

📝 Enhancement Note: The interview process is structured to assess both technical skills and strategic thinking related to conversion optimization. A strong portfolio that quantifies impact is essential for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, Sketch (proficiency in at least one is required).

• Landing Page Development: Webflow, Framer, or similar no-code/low-code platforms (hands-on experience required).

• Prototyping Tools: Advanced prototyping capabilities within design tools, or dedicated tools like InVision.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics to understand user behavior and campaign performance.

CRM & Automation:

• Understanding of how landing pages integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms for lead capture and nurturing.

• Basic knowledge of HTML/CSS is beneficial for custom styling or minor code adjustments.

📝 Enhancement Note: The emphasis on "no-code/low-code" platforms like Webflow and Framer is a critical technical requirement. Proficiency here, combined with design tool expertise, defines the core technical skill set.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and contributing directly to business objectives.

• User-Centric: Designing with the end-user experience and conversion goals at the forefront.

• Efficiency & Agility: Embracing lean processes and rapid iteration to adapt to market needs and campaign performance.

• Collaboration: Working effectively with cross-functional teams to ensure alignment and successful execution of GTM strategies.

• Continuous Improvement: A commitment to learning and applying new techniques in design, development, and conversion optimization.

Collaboration Style:

• Proactive and communicative, especially in a remote setting.

• Open to feedback and constructive criticism from marketing and other stakeholders.

• Team members are expected to share insights and best practices, contributing to a collective learning environment.

📝 Enhancement Note: The culture likely values individuals who are self-starters, data-informed, and focused on tangible outcomes. The emphasis on "conversion-focused" implies a results-oriented mindset is deeply embedded in the team's values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Effectively merging creative design with the strict demands of conversion optimization and user experience.

• Rapid Iteration: Keeping pace with frequent campaign changes and the need for quick design and development updates.

• Remote Collaboration: Maintaining seamless communication and project alignment within a distributed team environment.

• Tool Evolution: Staying current with advancements in no-code/low-code platforms and design technologies.

Learning & Development Opportunities:

• CRO Expertise: Deepen understanding and application of conversion rate optimization strategies.

• Advanced Platform Skills: Master advanced features of Webflow, Framer, or explore other emerging no-code/low-code tools.

• Front-End Fundamentals: Enhance knowledge of HTML, CSS, and potentially JavaScript for more complex customizations.

• Analytics & A/B Testing: Develop a robust skill set in interpreting analytics data and setting up/analyzing A/B tests.

📝 Enhancement Note: The role presents an excellent opportunity for individuals passionate about the intersection of design, technology, and marketing performance to grow into specialized roles within GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page for a new product launch, focusing on conversion goals." (Be ready to discuss user research, wireframing, A/B testing hypotheses, and post-launch optimization.)

• "How do you balance maintaining brand consistency with the need to create highly specific, conversion-optimized creative assets for different campaigns?" (Discuss brand guidelines, campaign-specific messaging, and creative adaptation.)

Company & Culture Questions:

• "What interests you about Pavago and this specific role, particularly the focus on conversion optimization?" (Research Pavago's mission and recent work, and align your skills with their stated goals.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (landing pages, ad creatives) or by campaign impact.

• Narrative: For each piece, tell a story: the problem, your solution (design/development), the tools used, and the measurable outcome.

• Quantify: Use numbers and data to demonstrate the impact of your work. If exact metrics aren't available, provide well-reasoned estimations or focus on the strategic intent.

• Tool Demonstration: Be ready to briefly showcase your workflow or specific features within your design and development tools if asked.

📝 Enhancement Note: Candidates should prepare to demonstrate not just their creative and technical skills but also their strategic thinking and understanding of performance marketing principles. Quantifiable results in the portfolio are paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature your most impactful conversion-focused landing page designs and digital marketing assets. Ensure case studies clearly articulate your process and quantifiable results.

• Resume Optimization: Tailor your resume to highlight keywords like "Conversion Rate Optimization," "Landing Page Development," "Webflow," "Framer," "Figma," "UX/UI," and "Performance Marketing." Focus on achievements and metrics.

• Interview Preparation: Practice presenting your portfolio, focusing on your strategic approach to design and development for conversion. Be ready to discuss your experience with specific tools and your understanding of user journeys and campaign performance.

• Company Research: Familiarize yourself with Pavago's website and any available case studies or client work to understand their business focus and marketing strategies. Consider how your skills can directly contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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