Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer

Company: Pavago

Location: Honduras

Job Type: Full-Time

Category: Marketing Operations / GTM Operations

Date Posted: May 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for enhancing Pavago's Go-To-Market (GTM) operations by creating compelling digital assets and developing high-converting landing pages.

• The position requires a blend of creative design expertise and technical landing page development skills to support marketing campaigns and drive user engagement.

• Success in this role will be measured by the effectiveness of designed assets and landing pages in achieving campaign objectives and improving conversion rates.

• This is a remote position, offering flexibility for professionals based in Honduras to contribute to a dynamic GTM strategy.

📝 Enhancement Note: The original job title "Graphic Designer + Landing Page Developer" is interpreted as a role within the broader GTM Operations or Marketing Operations function, focusing on the visual and technical execution of marketing campaigns. The "Full-Time" employment type is inferred from standard practices for such roles.

📈 Primary Responsibilities

• Design and produce a wide array of high-impact digital marketing assets, including social media graphics, ad creatives, banners, email visuals, and comprehensive branded marketing materials.

• Conceptualize and execute modern, clean, and conversion-optimized landing page designs that are visually engaging and strategically aligned with marketing objectives.

• Independently develop and launch fully responsive landing pages from approved designs, ensuring seamless functionality and optimal viewing experience across desktop, tablet, and mobile devices.

• Actively collaborate with the marketing team and internal stakeholders to translate campaign strategies and ideas into effective, visually appealing, and high-performing digital solutions.

• Uphold and enforce strict brand consistency across all designed elements and web assets, ensuring a unified brand message.

• Implement user experience (UX) best practices and conversion rate optimization (CRO) techniques to enhance landing page layouts, improve clarity, and maximize conversion rates.

• Perform timely edits and updates to existing landing pages to maintain relevance and performance.

• Proactively manage and prioritize multiple design and development tasks simultaneously, consistently meeting project deadlines with efficiency.

• Stay current with emerging design trends, industry-leading landing page development practices, and digital performance standards to continuously improve output.

📝 Enhancement Note: Responsibilities are expanded to emphasize the "operations" aspect, focusing on the strategic execution and optimization of marketing assets and landing pages to drive business outcomes. The "independently develop and launch" aspect is highlighted as a key operational requirement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of direct experience in graphic design and landing page development, with a proven track record in digital marketing environments.

Required Skills:

• Proven proficiency in at least one industry-standard design tool, such as Figma, Adobe XD, or Sketch.

• Demonstrable experience in designing and developing conversion-focused landing pages, supported by a strong portfolio.

• Extensive experience in creating digital marketing assets, including graphics for social media, ad campaigns, website banners, and email marketing.

• Solid understanding of User Experience (UX) and User Interface (UI) design principles, and a strong command of responsive design techniques.

• Demonstrated ability to independently develop and launch landing pages, not just design them.

• Hands-on experience with at least one no-code/low-code landing page development platform (e.g., Webflow, Framer).

• Keen eye for maintaining brand consistency across all digital touchpoints and marketing collateral.

Preferred Skills:

• Experience with advanced prototyping tools like ProtoPie for creating sophisticated micro-interactions.

• Foundational front-end development skills, specifically in React.js and/or Next.js.

• Familiarity with version control systems, such as Git and GitHub.

• Prior experience working within a dedicated marketing or growth team.

• Understanding of A/B testing methodologies and principles of Conversion Rate Optimization (CRO).

• Basic knowledge of Search Engine Optimization (SEO) principles as they apply to landing page structure and performance.

📝 Enhancement Note: The "Non-Negotiables" and "Nice-to-Haves" from the original description are categorized into "Required Skills" and "Preferred Skills" for clarity. Operations-specific skills like CRO and SEO are highlighted. The experience level is derived from the "2-5 years" implied by the "mid-level" designation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct landing page projects, detailing the design process, development execution, and measurable outcomes (e.g., conversion rates, bounce rates).

• Examples of digital marketing asset creation, illustrating versatility across different platforms (social media, ad networks) and campaign types.

• Demonstrations of proficiency in one or more of the specified design tools (Figma, Adobe XD, Sketch) and no-code/low-code platforms (Webflow, Framer).

Process Documentation:

• Ability to articulate the end-to-end process for designing and launching a landing page, from initial brief to final deployment and iteration.

• Documentation or examples of how brand guidelines were applied and maintained across various design outputs.

• Evidence of workflow management and project prioritization techniques used to handle multiple tasks and meet deadlines efficiently.

📝 Enhancement Note: This section is tailored to operations roles by emphasizing the need for a portfolio that demonstrates process, measurable results, and technical execution, rather than just aesthetic appeal. The focus is on how the candidate's work drives GTM objectives.

💵 Compensation & Benefits

Salary Range:

For a remote Graphic Designer + Landing Page Developer with 2-5 years of experience in Honduras, a competitive salary range would typically fall between L 30,000 to L 65,000 per month (approximately $1,200 to $2,600 USD per month), depending on specific skills, portfolio strength, and the company's compensation structure.

Benefits:

• Flexible work location, enabling remote work from anywhere within Honduras.

• Collaborative and creative work environment that values employee input and ideas.

• Opportunities for continuous professional development and skill enhancement.

• Potential for career advancement and growth within an expanding team and service offering.

• Competitive compensation package benchmarked against industry standards for similar roles.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote, results-oriented role.

📝 Enhancement Note: Salary range is estimated based on the specified location (Honduras) and experience level, using current market data for similar roles. The provided benefits are directly extracted from the original description and aligned with typical offerings for remote positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: The industry context for Pavago is not explicitly defined, but the role suggests a focus on digital marketing, e-commerce, or a service-based business reliant on lead generation and online presence.

Company Size: Pavago is likely a small to medium-sized business (SMB) or a growing startup, as indicated by the need for versatile roles like this and the mention of expansion. This often translates to a dynamic, hands-on environment where individual contributions have a significant impact.

Founded: The founding date is not provided, but the company's focus on digital campaigns and growth suggests it is a modern organization operating within the current digital landscape.

Team Structure:

• The role likely sits within the Marketing or Go-To-Market (GTM) team, potentially reporting to a Marketing Manager or Head of Growth.

• Close collaboration is expected with marketing specialists, campaign managers, and potentially product or sales teams to ensure alignment on campaign goals and execution.

Methodology:

• Emphasis on data-driven decision-making for campaign asset design and landing page optimization.

• Agile and iterative approach to design and development, allowing for quick adjustments based on performance metrics and feedback.

• Focus on user-centered design principles to ensure effective communication and conversion.

Company Website: https://pavago.co/

📝 Enhancement Note: Company context is inferred from the role's nature and the provided company URL. The emphasis is on how this context impacts the operations of the role and the team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for professionals with 2-5 years of experience. It requires a solid foundation in design and development principles, with the capacity to work independently and contribute to strategic GTM initiatives.

Reporting Structure: The Graphic Designer + Landing Page Developer will likely report to a Marketing Manager or a lead within the GTM operations team. This structure allows for guidance while providing autonomy in execution.

Operations Impact: The role has a direct impact on the effectiveness of Pavago's GTM strategies. High-quality creative assets and optimized landing pages are crucial for lead generation, customer acquisition, and overall campaign ROI. The ability to effectively translate marketing objectives into tangible digital experiences is key to driving business growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design tools (e.g., advanced Figma features) or development platforms (e.g., mastering Webflow for complex interactions).

• CRO Expertise: Potential to develop advanced skills in Conversion Rate Optimization (CRO) and A/B testing, becoming a go-to expert for performance-driven design.

• Leadership Potential: As the company grows, there may be opportunities to mentor junior designers, lead design projects, or move into a more senior or specialized role within the GTM operations team.

• Cross-Functional Exposure: Gaining experience working on diverse marketing campaigns can lead to broader understanding of GTM strategy and potential transitions into related operational roles.

📝 Enhancement Note: This section focuses on the career trajectory within an operations context, highlighting how the role contributes to GTM success and outlining potential growth paths relevant to operations professionals.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "work environment" is decentralized, with employees working from their preferred locations.

Office Location(s): While the role is remote, it is specified for candidates located in Honduras. This suggests potential for localized team meetups or a primary operational base within the country.

Workspace Context:

• The primary workspace will be a home office setup, requiring self-discipline and effective time management.

• Access to reliable internet and personal computer equipment is essential.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, email).

• The company fosters a creative and collaborative atmosphere digitally, encouraging idea-sharing and mutual support among team members.

Work Schedule: The standard working hours are approximately 40 hours per week. While a full-time commitment is expected, the remote nature often allows for some flexibility in daily scheduling, provided that deadlines are met and collaboration with team members in different time zones is managed effectively.

📝 Enhancement Note: The remote nature of the role is emphasized, with a focus on the operational aspects of a distributed workforce and the tools and practices required for effective remote collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements for graphic design and landing page development.

• Skills Assessment: Potentially a short design or development task, or a technical interview focusing on your proficiency with specified tools (Figma, Webflow, etc.) and understanding of UX/UI and CRO principles.

• Portfolio Presentation & Discussion: A session where you present selected projects from your portfolio, explaining your design process, development choices, and the impact of your work (e.g., conversion metrics). This is a key opportunity to showcase your operations thinking.

• Behavioral Interview: Questions to assess your communication skills, collaborative approach, problem-solving abilities, and cultural fit within Pavago's team.

• Final Interview: Potentially with a senior leader to discuss the role's strategic impact and long-term vision.

Portfolio Review Tips:

• Showcase Impact: Prioritize landing page projects that demonstrate measurable results (e.g., increased conversion rates, lower bounce rates). Quantify your achievements whenever possible.

• Highlight Process: Clearly articulate your design thinking, user research (if applicable), development methodology, and iteration process for each project. Explain why you made certain design or development decisions.

• Demonstrate Versatility: Include examples that showcase your ability to design for different campaign objectives and target audiences, as well as your proficiency across required tools and platforms.

• Tailor to Pavago: If possible, research Pavago's current digital presence and consider how your skills could enhance their existing campaigns or address potential areas for improvement. Be ready to discuss this.

• Technical Readiness: Ensure all links to your portfolio are functional and that projects are easily navigable. For development-focused pieces, be prepared to discuss technical implementation details.

Challenge Preparation:

• Be ready to discuss how you would approach designing and developing a landing page for a hypothetical campaign scenario.

• Prepare to explain how you stay updated on design trends and landing page best practices.

• Think about how you manage feedback and incorporate it into your work, especially from non-design stakeholders.

📝 Enhancement Note: This section provides tactical advice tailored to operations roles, emphasizing the importance of demonstrating measurable results, process clarity, and strategic thinking within the portfolio and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, or Sketch (proficiency in at least one is mandatory).

• Landing Page Builders: Webflow or Framer (experience with at least one is mandatory).

• Prototyping Tools: Advanced prototyping with tools like ProtoPie is a plus.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics) to understand landing page performance metrics.

CRM & Automation:

Version Control:

• Git/GitHub knowledge is a plus for collaborative development environments.

📝 Enhancement Note: This section details the specific technical tools required and preferred for the role, highlighting their relevance to operations functions like campaign execution, data analysis, and workflow integration.

👥 Team Culture & Values

Operations Values:

• Data-Driven Design: A commitment to using performance data and user insights to inform design decisions and optimize landing page effectiveness.

• Efficiency & Optimization: A proactive approach to streamlining workflows, improving processes, and maximizing the ROI of digital assets and campaigns.

• Collaboration & Communication: Valuing open communication, constructive feedback, and teamwork, especially in a remote setting, to achieve shared GTM goals.

• User-Centricity: A core focus on understanding and meeting the needs of the end-user to create engaging and effective digital experiences.

• Continuous Improvement: A mindset of ongoing learning, adaptation to new trends, and seeking ways to enhance skills and campaign performance.

Collaboration Style:

• Expected to be highly collaborative with marketing teams, providing design and development expertise to support campaign initiatives.

• Proactive in seeking feedback and providing clear rationale for design and development choices.

• Comfortable working in a remote team environment, utilizing digital tools for communication and project management.

📝 Enhancement Note: This section translates general company values into operations-specific behaviors and expectations for a role focused on GTM execution and optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion: The primary challenge is to create visually appealing designs that also perform optimally in driving conversions, requiring a constant balance between aesthetic appeal and strategic functionality.

• Rapidly Evolving Digital Landscape: Staying ahead of new design trends, platform updates, and user behavior shifts in the digital marketing space demands continuous learning and adaptation.

• Remote Collaboration Dynamics: Effectively collaborating and communicating design and development progress in a fully remote setting requires strong organizational and communication skills.

• Technical Integration: Ensuring seamless integration of landing pages with backend systems (CRM, analytics) can present technical hurdles that require problem-solving.

Learning & Development Opportunities:

• Advanced Tool Mastery: Opportunities to become an expert in tools like Figma, Webflow, or advanced prototyping software.

• CRO Specialization: Deepen knowledge in A/B testing, user behavior analysis, and conversion rate optimization strategies.

• Front-End Development Skills: Potential to acquire or enhance front-end development skills (React.js, Next.js) to add further value.

• GTM Strategy Exposure: Gaining a deeper understanding of overall Go-To-Market strategies through close collaboration with the marketing team.

📝 Enhancement Note: This section outlines common challenges in this type of role within a GTM operations context and highlights the learning and development pathways available to address them.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new product launch, focusing on driving sign-ups for a webinar?" (Prepare to discuss your process, key design elements, and conversion tactics.)

• "Describe a time you had to balance a client's creative vision with the need for conversion optimization. What was the outcome?" (Focus on your problem-solving and negotiation skills.)

Company & Culture Questions:

• "What do you know about Pavago and our services, and how do you see your skills contributing to our GTM efforts?" (Research the company website thoroughly.)

• "How do you prefer to collaborate with marketing teams and receive feedback on your designs?" (Emphasize your communication and teamwork approach.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your solution (design & development), and the results. Quantify where possible.

• Process Walkthrough: Clearly explain your step-by-step process, from understanding the brief to final deployment and any subsequent iterations.

• Tool Proficiency Showcase: Briefly mention the tools used and how they facilitated your work.

• Highlight Operations Impact: Emphasize how your work directly contributed to business goals, such as lead generation, conversion rates, or user engagement.

📝 Enhancement Note: These interview questions are crafted to probe for operations-minded thinking, focusing on process, results, and strategic contribution, beyond just creative talent.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio clearly showcases your best work in landing page development and digital asset creation, with a strong emphasis on conversion-focused design and measurable results. Tailor your presentation to highlight projects that align with Pavago's likely industry and GTM objectives.

• Resume Optimization: Update your resume to prominently feature keywords related to graphic design, landing page development, UX/UI, responsive design, specific tools (Figma, Webflow), and conversion rate optimization. Quantify your achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, development methodology, and problem-solving approaches. Prepare to discuss specific projects from your portfolio in detail, focusing on their operational impact and how they drove business outcomes.

• Company Research: Thoroughly review Pavago's website (pavago.co), understand their services, and identify how your skills can directly contribute to their Go-To-Market strategy and overall business growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.