Graphic Designer (Performance Marketing) for a US SAAS Company (Remote)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing)

Company: Paired

Location: Brazil

Job Type: Part-Time (Contractor Role, Full-timers can also apply)

Category: Marketing Operations / Performance Marketing Design

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static creatives for paid advertising campaigns across Meta and Google platforms, focusing on driving conversions.

• Collaborate closely with media buyers and the performance creative team to continuously test, optimize, and iterate on ad assets.

• Apply direct-response design principles and maintain brand consistency while prioritizing performance metrics.

• Develop multiple creative variations for A/B testing and support high-volume testing environments.

• Contribute to the growth of a US-based SAAS company by enhancing the effectiveness of their digital advertising spend.

📝 Enhancement Note: This role is for a US-based SAAS company, and while the position is remote and located in Brazil, the candidate must be comfortable working within a US time zone context and adhering to US business practices. The "Part-time rate at $800 - $1,200 USD/month" suggests a significant focus on efficiency and productivity within limited hours, common in contractor roles for performance-driven marketing.

📈 Primary Responsibilities

• Design visually compelling static ad creatives, including image ads, carousels, and thumbnails, specifically for paid social and search campaigns.

• Produce a high volume of creative variations to facilitate rigorous A/B testing and performance analysis.

• Implement direct-response design best practices to maximize click-through rates (CTR) and conversion rates (CVR).

• Maintain brand guidelines and aesthetic integrity while adapting designs for optimal performance outcomes.

• Collaborate effectively with media buyers to understand campaign objectives, target audiences, and performance feedback.

• Analyze campaign results and user feedback to inform future creative iterations and optimization strategies.

• Create "lo-fi" or "ugly ads" where strategically appropriate for testing specific messaging or visual hooks.

• Support the creative team in developing and executing a comprehensive creative testing roadmap.

• Ensure all creative assets are delivered on time and meet platform specifications for Meta (Facebook/Instagram) and Google Ads.

📝 Enhancement Note: The emphasis on "iterating creatives based on campaign results" and "supporting creative testing initiatives" indicates a data-driven approach to design. Candidates should be prepared to demonstrate how they use performance metrics to inform their design decisions, moving beyond purely aesthetic considerations.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically preferred for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional graphic design experience, with a significant focus on performance marketing and digital advertising creative development.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma for creating digital assets.

• Performance Marketing Acumen: Proven understanding of direct-response marketing principles and how design impacts campaign performance.

• Conversion-Focused Design: Ability to design creatives with the primary goal of driving user action (clicks, sign-ups, purchases) rather than solely focusing on aesthetics.

• Typography & Layout: Strong command of typography, layout composition, and visual hierarchy to create clear and impactful designs.

• Visual Communication: Excellent ability to communicate ideas and messages effectively through visual elements.

• Portfolio: A robust and diverse graphic design portfolio showcasing experience with static ads for SaaS or mobile applications.

• Platform Familiarity: Experience designing ads specifically for Meta (Facebook/Instagram) and Google Ads platforms.

Preferred Skills:

• Direct-to-Consumer (DTC) / eCommerce Experience: Familiarity with design trends and strategies in the DTC or eCommerce space.

• Meta Ads Creative Expertise: Specific experience and a strong understanding of creative best practices for Meta advertising.

• Performance Metrics Understanding: Familiarity with key performance indicators (KPIs) such as CTR, CVR, CPA, ROAS, and how design influences them.

• High-Volume Testing Experience: Experience designing creatives within environments that require rapid iteration and high-volume A/B testing.

📝 Enhancement Note: The "Must-Have" list strongly emphasizes practical experience and a results-oriented mindset. A portfolio that clearly demonstrates the ability to design for conversion and showcases examples from SaaS/App advertising will be critical for this role, as it directly addresses the core need of the performance marketing team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Case Studies: Showcase specific ad campaigns where your designs led to measurable improvements in direct-response metrics (e.g., increased CTR, CVR, lead generation). Quantify results wherever possible.

• SaaS/App Ad Examples: Include a variety of static ad creatives (image ads, carousels, thumbnails) specifically designed for SaaS products or mobile applications.

• Variation & Testing Examples: Demonstrate your ability to create multiple variations of an ad creative for A/B testing purposes, highlighting the strategic thinking behind each variation.

• Brand Consistency & Adaptation: Provide examples that illustrate your ability to maintain brand consistency while creatively adapting designs for different campaign objectives and platforms.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief to final delivery, including how you incorporate feedback and iterate on designs.

• Testing Methodology: Articulate your approach to creative testing, including how you identify hypotheses, design variations, and interpret results to inform future iterations.

• Performance Analysis Integration: Explain how you integrate performance data and insights from media buyers into your design process to optimize creative effectiveness.

📝 Enhancement Note: Given the performance marketing focus, the portfolio should not just be a collection of visually appealing work, but a testament to the candidate's ability to design for business outcomes. Evidence of understanding and applying direct-response principles, coupled with data-backed results, will be highly valued.

💵 Compensation & Benefits

Salary Range: $800 - $1,200 USD per month (Part-time contractor rate). Higher compensation is possible for exceptional candidates.

Benefits:

• Fully remote work environment.

• Flexible work schedule within a part-time capacity.

• Opportunity to work with a US-based SAAS company.

• Potential for trial engagement to assess fit.

• Possibility of transitioning to full-time employment for exceptional performance.

Working Hours: Part-time, with the expectation of approximately 40 hours per month. While specific hours are flexible, candidates should be prepared to collaborate with teams possibly operating on US time zones, requiring some overlap.

📝 Enhancement Note: The salary range is indicative of a part-time contractor role, which often means the candidate is responsible for their own taxes and benefits. The "higher compensation possible for exceptional candidates" suggests that candidates who can demonstrably drive significant performance improvements through their design work will be highly valued. Researching typical rates for freelance performance marketing designers in Brazil, considering the USD compensation, is recommended for candidates to benchmark their expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruiting Agency (Paired) / SAAS (Client Company)

Company Size: Paired is a global staffing and recruiting agency. The client company is a US-based SAAS company. The size of the SAAS company is not specified but is implied to be established enough to have dedicated performance marketing teams and significant ad spend.

Founded: Paired specializes in pairing remote work with talent. The founding date of Paired is not specified, but the focus on remote work suggests a modern, agile approach.

Team Structure:

• Performance Creative Team: You will be part of a dedicated Performance Creative team.

• Collaboration: Close collaboration with Media Buyers and other members of the Performance Creative team is essential.

• Cross-functional Interaction: The role requires interaction with individuals focused on campaign strategy and execution within the SAAS company.

Methodology:

• Data-Driven Design: The core methodology revolves around using performance data and direct-response principles to inform and optimize creative output.

• Iterative Testing: A continuous cycle of designing, testing, and refining creatives based on campaign results is fundamental.

• Agile Creative Development: The ability to produce multiple creative variations quickly and adapt to changing campaign needs is key.

Company Website: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired (Paired's Workable Page)

📝 Enhancement Note: The culture is likely to be results-oriented and fast-paced, common in performance marketing environments. Candidates should be comfortable with data, rapid iteration, and a focus on measurable outcomes. The "ugly ads" mention suggests a willingness to experiment and prioritize effectiveness over traditional polished aesthetics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer specializing in Performance Marketing. It's a crucial support function within the broader marketing operations framework, directly impacting campaign ROI.

Reporting Structure: The role likely reports to a Creative Lead or Manager within the Performance Creative team, with close collaboration and direction from Media Buyers.

Operations Impact: Your designs will directly influence the cost-efficiency and effectiveness of paid advertising campaigns, impacting lead generation, customer acquisition costs (CAC), and ultimately, the SAAS company's revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, conversion rate optimization (CRO) through creative, and platform-specific creative best practices (Meta, Google).

• Broader Creative Exposure: Potentially gain exposure to other areas of digital marketing creative if the SAAS company expands its needs.

• Contract-to-Full-Time Transition: Exceptional performance in this part-time contractor role could lead to a full-time position with the SAAS company, offering greater stability and potentially expanded responsibilities.

• Industry Best Practices: Continuously learn and adapt to evolving trends in digital advertising creative and performance marketing strategies.

📝 Enhancement Note: While this is a specialized design role, its strong ties to performance marketing mean that understanding campaign strategy and metrics is as important as design execution. Growth here involves becoming a strategic design partner, not just an executor of visual assets.

🌐 Work Environment

Office Type: Fully remote contractor role.

Office Location(s): Remote, with the candidate located in Brazil.

Workspace Context:

• Independent Work: Requires self-discipline and effective time management to work remotely and meet deadlines.

• Digital Collaboration Tools: Heavy reliance on digital communication and project management tools to collaborate with a distributed team.

• Technology Stack: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma) and potentially collaboration platforms.

• Performance-Driven Culture: The work environment is likely focused on achieving measurable results and continuous improvement.

Work Schedule: Part-time (approximately 40 hours per month). Flexibility is provided, but candidates should be mindful of potential overlap needed for real-time collaboration with US-based teams.

📝 Enhancement Note: Remote work in this context demands strong communication skills, proactivity in seeking information, and the ability to manage one's own schedule effectively. Candidates should be comfortable with asynchronous communication and have a dedicated workspace conducive to focused design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by the Paired recruiting team.

• Portfolio Review & Skills Assessment: A more in-depth review of your portfolio by the hiring manager or creative lead at the SAAS company, focusing on performance marketing examples. This may involve a short design exercise or a discussion about past projects.

• Collaboration/Fit Interview: An interview to assess your understanding of direct-response marketing, your collaboration style with media buyers, and your ability to iterate on designs based on feedback.

• Offer & Trial Engagement: If successful, an offer will be extended, possibly with an initial trial period to ensure a good fit and performance.

Portfolio Review Tips:

• Quantify Your Impact: For each relevant piece in your portfolio, clearly state the campaign goal, the platform used, and any measurable results (e.g., "Designed this carousel ad for a SaaS product launch, which achieved a 25% higher CTR than the previous benchmark").

• Highlight Process: Briefly explain your thought process behind key design decisions, especially how you incorporated direct-response principles or addressed specific performance challenges.

• Show Variation: Include examples of multiple ad variations for the same product or message to demonstrate your understanding of A/B testing.

• Focus on SaaS/App Ads: Prioritize examples that are most relevant to the SAAS company's industry.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your skills and achievements.

Challenge Preparation:

• Design Exercise: Be prepared for a small design task that simulates creating ad creatives for a given product or objective. Focus on speed, understanding of the brief, and application of direct-response principles.

• Scenario-Based Questions: Anticipate questions about how you would approach designing for a specific campaign, how you'd handle feedback from a media buyer, or how you'd interpret performance data to adjust creatives.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and Figma.

📝 Enhancement Note: The emphasis on portfolio and practical skills means that your application should lead with your work. Ensure your resume succinctly highlights relevant experience, but your portfolio is where you'll make your strongest case for this performance-driven role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, particularly Photoshop and Illustrator.

• Figma: A highly popular collaborative interface design tool, often used for rapid prototyping and asset creation in digital marketing.

• Canva (Potentially): While less professional, some "lo-fi" or quick-turnaround ads might utilize tools like Canva.

Analytics & Reporting:

• Meta Ads Manager: Understanding the creative requirements and performance metrics within Meta's platform.

• Google Ads Interface: Familiarity with creative specifications and performance reporting for Google's advertising network.

• Data Visualization Tools (Indirect): While not directly using them, understanding how your designs perform in tools like Google Analytics or specialized BI dashboards is crucial.

CRM & Automation:

• Not directly applicable to designer role, but understanding how creative assets integrate into marketing automation platforms or CRM-driven campaigns can be beneficial.

📝 Enhancement Note: Proficiency with Adobe Creative Suite and Figma is a core requirement. Familiarity with the ad platforms (Meta Ads, Google Ads) from a creative asset perspective is also critical, as this directly impacts how the designs are implemented and measured.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and optimizing campaigns for maximum ROI.

• Data-Informed: Decisions and iterations are guided by performance data and analytics.

• Agile & Iterative: Willingness to experiment, adapt quickly, and continuously refine creative assets.

• Collaborative: Open communication and teamwork, especially between designers and media buyers, are key to success.

• Efficiency Focused: Ability to produce high-quality work efficiently, especially within a part-time or contractor capacity.

Collaboration Style:

• Partnership with Media Buyers: Designers work closely with media buyers to translate campaign goals into effective visual assets and receive feedback for optimization.

• Feedback Loops: An established process for providing and receiving constructive feedback on creative performance.

• Clear Communication: Proactive and clear communication is vital in a remote, cross-functional setting to ensure alignment on campaign objectives and creative direction.

📝 Enhancement Note: The "ugly ads" mention suggests a culture that values experimentation and effectiveness over vanity metrics or purely aesthetic considerations. Candidates who are comfortable with a results-driven, iterative approach and can communicate effectively in a remote team will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is creating visually appealing designs that also adhere to direct-response principles and drive conversions, often under tight deadlines.

• Rapid Iteration Cycles: Keeping up with the pace of testing and optimization required in performance marketing can be demanding.

• Interpreting Performance Data: Translating campaign metrics into actionable design improvements requires analytical thinking.

• Remote Collaboration: Effectively collaborating and communicating with a remote team and stakeholders across different time zones.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain extensive practical experience in what makes digital advertising creatives perform well.

• Platform Expertise: Become highly skilled in designing for Meta and Google Ads, understanding their specific nuances and best practices.

• CRO through Creative: Develop a strong understanding of Conversion Rate Optimization principles as applied to visual design.

• Industry Trends: Stay abreast of the latest trends in digital advertising, design, and performance marketing strategies.

📝 Enhancement Note: This role offers a fantastic opportunity to specialize in a high-demand area of marketing design. The challenges are directly tied to the growth potential, pushing candidates to develop a unique skill set at the intersection of design and data.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a static ad creative for a new SaaS product launch on Meta. How would you ensure it's optimized for performance?"

• "How do you balance brand consistency with the need for direct-response design principles in performance marketing?"

• "Walk me through a time when a creative you designed performed exceptionally well or poorly. What did you learn from it, and how did you iterate?"

• "How do you approach creating multiple variations of an ad creative for A/B testing?" Company & Culture Questions:

• "What interests you about working with a US-based SAAS company, and what do you know about our industry/product?" (Research the SAAS company if possible, or general SaaS marketing trends).

• "How do you handle constructive criticism or feedback from media buyers on your designs?"

• "Describe your experience working in a remote, part-time contractor role. How do you manage your time and ensure productivity?"

• "What are your thoughts on 'ugly ads' in performance marketing?" Portfolio Presentation Strategy:

• Storytelling: For each key piece, tell a brief story: the problem/goal, your approach/design, and the results/impact.

• Data Focus: Highlight metrics and quantifiable outcomes achieved through your designs.

• Process Clarity: Be ready to explain your design process, tool usage, and how you collaborate.

• Relevance: Tailor your presentation to emphasize SaaS/App advertising and direct-response examples.

📝 Enhancement Note: Be prepared to discuss your portfolio in detail, focusing on the "why" behind your design choices and the "what" of their impact. Demonstrating an understanding of performance marketing metrics and a data-driven approach will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are clearly accessible.

• Portfolio Customization: Tailor your portfolio to prominently feature static ad creatives for SaaS/App products and highlight examples demonstrating direct-response design principles and measurable performance improvements.

• Resume Optimization: Ensure your resume clearly states your experience with performance marketing, graphic design tools (Adobe Creative Suite, Figma), and any quantifiable achievements in ad campaign performance. Use keywords like "Performance Marketing," "Direct-Response," "Conversion Design," "Meta Ads," and "Google Ads."

• Interview Preparation: Practice articulating your design process, your understanding of performance metrics, and how you collaborate with marketing teams. Prepare to discuss specific case studies from your portfolio.

• Company Research: If possible, research the specific US-based SAAS company Paired is hiring for to understand their product, target audience, and any publicly available marketing campaigns. This will allow you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.