Graphic Designer - Part-Time

📍 Job Overview

Job Title: Graphic Designer - Part-Time

Company: Standard Calibrations Inc

Location: 501 Resource Row, Chesapeake, VA 23320, United States

Job Type: Part-Time

Category: Marketing / Design Operations (GTM Support)

Date Posted: 2026-06-10T00:22:10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for bridging the visual communication gap in technical marketing materials, ensuring coherence and impact across various GTM touchpoints.

• The Graphic Designer will be responsible for translating complex technical ideas into visually appealing and easily understandable assets for sales enablement, digital campaigns, and event marketing.

• This position requires a proactive designer who can independently manage projects from concept to execution, working closely with a small, fast-paced marketing team.

• The core function is to build and maintain a consistent visual identity that enhances brand perception and supports Go-To-Market (GTM) strategies.

📝 Enhancement Note: While this is a graphic design role, its placement within a technical company and emphasis on sales enablement and GTM materials suggests a strong need for operations-minded design. The "make it make sense" philosophy points towards a focus on clarity, efficiency, and driving business outcomes through design, aligning it with GTM operations support.

📈 Primary Responsibilities

• Design high-converting landing pages and digital assets, considering user experience (UX) and user interface (UI) best practices to optimize conversion rates.

• Develop compelling print materials, such as sales sheets and brochures, that effectively communicate technical product value propositions to clients and sales teams.

• Create engaging digital advertisements and social media graphics that align with brand guidelines and campaign objectives, ensuring consistent messaging across platforms.

• Conceptualize and execute the visual design for event materials, including trade show booths, signage, and promotional items, to create a cohesive and impactful brand experience.

• Collaborate directly with the Marketing Manager and Marketing & Innovation Specialist to translate marketing strategies into effective visual communications that support sales enablement and lead generation efforts.

• Manage and prioritize multiple design projects concurrently within a part-time capacity, ensuring timely delivery of all assets.

• Maintain brand consistency across all design outputs, upholding visual identity standards for Standard Calibrations Inc.

• Partner with the marketing team to bring landing page designs to life, potentially involving basic implementation or close collaboration with web developers.

📝 Enhancement Note: The responsibilities emphasize not just aesthetic design but also functional design for conversion and sales enablement, directly supporting GTM operations. The expectation to "bring landing pages to life" suggests a need for understanding digital asset deployment and performance, a key aspect of marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of professional experience.

Experience: Minimum of 2+ years of professional graphic design experience, with a demonstrated ability to manage projects and deliver high-quality visual assets.

Required Skills:

• Expert proficiency in Adobe Creative Suite: Illustrator, Photoshop, and InDesign are mandatory.

• Proven experience in designing for both digital and print mediums.

• Strong understanding of UX/UI best practices for landing page design and web assets.

• Demonstrated ability to create effective sales enablement materials and marketing collateral.

• Excellent project management skills, with the capacity to handle multiple tasks and meet deadlines in a part-time role.

• Meticulous attention to detail and strong organizational capabilities.

• Ability to understand and translate technical information into clear visual communications. Preferred Skills:

• Experience with motion graphics software like Adobe After Effects or video editing with Adobe Premiere.

• Familiarity with Shopify Plus for e-commerce design and integration.

• Experience designing large-format print materials and trade show booth graphics.

• Knowledge of digital marketing design standards, including social media graphics and digital ad creation.

📝 Enhancement Note: The emphasis on Shopify Plus and UX/UI for landing pages indicates a need for designers who understand conversion optimization and e-commerce operations, which are critical for revenue generation. The "make it make sense" ethos implies a strategic approach to design, not just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating the ability to translate complex ideas into clear, impactful visuals.

• Specific examples of landing page designs, highlighting UX/UI considerations and conversion-focused elements.

• Case studies or examples of print collateral (e.g., sales sheets, brochures) and their intended use in sales cycles.

• Demonstrations of digital advertising and social media graphic design, showing adaptability to different platforms and objectives.

• Visualizations of event booth designs, illustrating the ability to create immersive brand experiences. Process Documentation:

• While not a direct requirement for documentation, candidates should be prepared to discuss their design process, including:

  • Workflow for taking a project from brief to final asset.

  • Methods for incorporating feedback and iterating on designs.

  • Strategies for ensuring brand consistency across all deliverables.

  • How they approach understanding technical subject matter for design translation.

📝 Enhancement Note: The explicit "Show your work. Portfolio matters here" instruction is critical for this role. For operations-minded candidates, the portfolio should emphasize not just aesthetics but also the strategic intent behind each design, how it supported a specific business goal (e.g., lead generation, sales conversion, brand awareness), and the process used to achieve that goal.

💵 Compensation & Benefits

Salary Range: Given the part-time nature (approx. 20 hours/week), expert proficiency in Adobe Creative Suite, 2+ years of experience, and the location in Chesapeake, VA, a competitive hourly rate is expected. Based on industry benchmarks for skilled graphic designers in the Mid-Atlantic region, this role could range from $25 - $40 per hour, depending on the candidate's specific experience and portfolio strength.

Benefits:

• Part-time position with potential for growth into full-time employment.

• Opportunity to shape the visual identity of a technical company.

• Collaborative work environment with a small, focused marketing team.

• Exposure to various aspects of Go-To-Market (GTM) strategy and execution.

• Potential for flexible work arrangements as the role develops.

Working Hours: Approximately 20 hours per week, with flexibility to be negotiated. The role is on-site, requiring regular attendance at meetings and potentially working from different locations within the building.

📝 Enhancement Note: The salary estimate is based on research of part-time graphic designer roles in Virginia and the broader US market, considering the required software expertise and the stated experience level. The "potential to grow" suggests a probationary period or performance-based review for increased hours or full-time conversion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Standard Calibrations Inc operates in a technical and industrial sector, likely focusing on calibration services, instrumentation, or related engineering fields. This implies a need for design that is precise, professional, and capable of conveying technical accuracy.

Company Size: A 135-person company indicates a mid-sized organization that is established but still maintains a degree of agility and potentially a less hierarchical structure than a large corporation. This can mean more direct impact for individuals and closer collaboration.

Founded: The founding date is not provided, but the company's size suggests it has been operational for a significant period, building a reputation in its technical niche.

Team Structure:

• The candidate will work closely with a small marketing team: a Marketing Manager and a Marketing & Innovation Specialist focused on digital ads.

• This structure implies a highly collaborative, hands-on environment where each team member's contribution is vital.

• The designer will likely report directly to the Marketing Manager, with frequent interaction across marketing functions. Methodology:

• The company's technical nature suggests a data-driven and process-oriented approach to operations, which should extend to marketing initiatives.

• Design projects will likely be driven by specific campaign objectives, sales needs, or event strategies, requiring a results-oriented mindset.

• Efficiency and clarity are paramount, as the design must support complex technical information.

Company Website: Standard Calibrations Inc (standardcal.com)

📝 Enhancement Note: The company's technical focus is a key differentiator. Design here is not purely aesthetic; it must be functional, informative, and build trust. Understanding the company's core business and its technical audience is crucial for a designer to succeed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a focus on supporting GTM functions. It's an opportunity for a designer to specialize in B2B technical marketing and sales enablement design.

Reporting Structure: The designer will report directly to the Marketing Manager, indicating a clear line of communication and project oversight. This structure allows for focused direction and feedback.

Operations Impact: The designer's work directly impacts the effectiveness of sales pitches, lead generation efforts, and brand perception at industry events. By creating clear, professional, and persuasive visuals, they contribute to sales pipeline growth and customer acquisition, which are core GTM operations objectives.

Growth Opportunities:

• Increased Hours & Responsibility: The role explicitly mentions room to grow if it "clicks" for both sides, suggesting a potential increase in weekly hours and project scope, possibly leading to a full-time position.

• Skill Specialization: Opportunity to deepen expertise in UX/UI for conversion-focused design, Shopify Plus integration, and large-format event design.

• Cross-functional Exposure: Gain valuable experience in B2B marketing strategy, digital advertising, and event planning within a technical industry.

• Leadership Potential: As the visual identity owner, the designer could eventually lead design initiatives, mentor junior designers (if the team expands), or influence broader marketing strategy.

📝 Enhancement Note: The growth potential is significant for a part-time role. Candidates should view this as an entry point to becoming a key player in the company's GTM operations, with the opportunity to influence visual strategy and potentially move into a full-time capacity.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office setting within Standard Calibrations Inc's facilities in Chesapeake, VA.

Office Location(s): The primary location is 501 Resource Row, Chesapeake, VA 23320. This location will be the base for the on-site work.

Workspace Context:

• The workspace will likely be collaborative, given the small marketing team and the company's size.

• Access to standard office equipment and technology will be provided.

• The role requires physical presence for meetings and potentially for tasks involving on-site event preparation or collaboration.

Work Schedule: Approximately 20 hours per week. While flexibility is mentioned, the on-site requirement means the schedule needs to align with office operations and team availability for collaboration. The "long periods of sitting or frequent attendance at meetings at different locations in the building" suggests a dynamic on-site environment.

📝 Enhancement Note: The on-site requirement is critical. Candidates must be comfortable working from the Chesapeake office for their scheduled hours, participating in in-person meetings, and collaborating directly with colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, focusing on their thought process, design choices, and how their work aligns with business objectives. Expect questions about specific projects.

• Skills Assessment: Potential for a design challenge or a discussion about how they would approach specific design problems relevant to Standard Calibrations Inc.

• Team/Manager Interview: Assessment of cultural fit, collaboration style, and understanding of the company's technical environment.

Portfolio Review Tips:

• Tell a Story: For each project, explain the brief, your approach, the challenges, your solutions, and the measurable impact (if any).

• Showcase Versatility: Include examples of landing pages, print collateral, digital ads, and event-related graphics.

• Highlight Technical Translation: If possible, include projects where you translated complex information into understandable visuals, especially for technical clients.

• Demonstrate Process: Be prepared to discuss your design workflow, from concept to final delivery.

• Focus on Business Goals: Connect your designs to business objectives like conversion rates, sales enablement, or brand engagement.

Challenge Preparation:

• Be ready to discuss how you would approach designing a landing page for a new technical product, or how you'd design a trade show booth for an upcoming event.

• Think about how to balance aesthetics with technical accuracy and clarity.

• Prepare to articulate your design rationale clearly and concisely.

📝 Enhancement Note: The portfolio is paramount. It needs to demonstrate not just design skill but strategic thinking and an understanding of how design supports business goals in a technical B2B context. Candidates should be ready to articulate the "why" behind their design decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, and InDesign.

• Adobe After Effects / Premiere: Proficiency is a plus, indicating potential for motion graphics and video editing capabilities.

• Figma/Sketch (Implied): While not explicitly mentioned, understanding of UX/UI design principles often involves familiarity with modern design and prototyping tools like Figma or Sketch for landing page design.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how landing page designs perform is beneficial.

• Shopify Plus Analytics: If involved in e-commerce design, familiarity with Shopify's reporting features.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not a direct requirement, an understanding of how marketing assets integrate with CRM for lead tracking is advantageous.

• Marketing Automation Platforms (e.g., Marketo, Pardot): Awareness of how digital assets are deployed through these platforms.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite is key. For operations-minded candidates, understanding how their designs integrate with marketing automation, CRM, and analytics platforms will be a significant advantage, demonstrating an awareness of the full GTM funnel.

👥 Team Culture & Values

Operations Values:

• Precision & Accuracy: Reflecting the company's technical nature, designs must be precise, error-free, and technically accurate.

• Clarity & Simplicity: The ability to distill complex technical information into easily digestible visuals is highly valued.

• Collaboration & Responsiveness: Working effectively within a small team and responding promptly to marketing and sales needs.

• Results-Oriented: Design efforts are expected to contribute to measurable business outcomes, such as increased conversions or improved sales effectiveness.

• Professionalism: Maintaining a high standard of professional conduct and output.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the Marketing Manager and Marketing & Innovation Specialist is essential.

• Feedback-Driven: Openness to receiving and incorporating feedback from team members and potentially sales representatives.

• Proactive Communication: Regularly updating team members on project status and potential roadblocks.

• Shared Ownership: Contributing to the overall success of marketing campaigns through strong visual execution.

📝 Enhancement Note: The "make it make sense" philosophy underscores a value for clarity and strategic thinking in design. This implies a culture where design is seen as a functional tool for communication and business impact, not just an aesthetic layer.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be understanding and visually representing complex technical products and services accurately and engagingly.

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual campaign designs align with the overall brand identity while still being distinct and effective.

• Part-Time Capacity Management: Effectively managing workload and prioritizing tasks to meet deadlines within a limited number of hours per week.

• Fast-Paced Environment: Keeping up with the rapid pace of campaigns, events, and evolving marketing ideas within a small team.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in UX/UI for conversion optimization, advanced print production (large format), and potentially motion graphics.

• GTM Strategy Acumen: Gain a deeper understanding of how design supports sales enablement, lead generation, and overall Go-To-Market strategies in a B2B technical context.

• E-commerce Design: Develop skills in designing for platforms like Shopify Plus.

• Brand Identity Development: Contribute to and help evolve the visual identity of Standard Calibrations Inc.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically proficient but also a strong problem-solver and communicator, capable of thriving in a dynamic, results-driven environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new technical product that needs to convey both innovation and reliability?" (Focus on your process, understanding of target audience, and conversion strategies.)

• "Describe a time you had to translate complex technical information into a visually understandable format. What was your process and what was the outcome?" (Prepare a specific case study from your portfolio.)

• "Given our small marketing team, how would you ensure efficient collaboration and timely delivery of design assets for multiple concurrent campaigns and events?" (Discuss your project management and communication strategies.) Company & Culture Questions:

• "What interests you about working for a company like Standard Calibrations Inc, which focuses on technical products and services?" (Show you've researched the company and understand its industry.)

• "How do you stay updated on design trends, especially as they apply to technical or B2B marketing?" (Demonstrate a commitment to continuous learning.)

• "How do you ensure your designs align with business goals and contribute to measurable outcomes?" (Connect your design philosophy to impact and ROI.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by client, with clear titles and brief descriptions.

• Narrative: For each key project, walk through the problem, your solution, your process, and the results. Use visuals effectively to support your points.

• Focus on Impact: Emphasize how your designs achieved specific business objectives (e.g., increased conversion rates, improved sales engagement, enhanced brand perception).

• Technical Relevance: If possible, highlight projects that demonstrate your ability to work with technical subject matter or for B2B audiences.

• Conciseness: Be mindful of time, especially if the interview is part of a larger process.

📝 Enhancement Note: Candidates should prepare to discuss their design process in detail, linking their creative decisions to business objectives and demonstrating an understanding of the technical industry context.

📌 Application Steps

To apply for this Part-Time Graphic Designer position:

• Submit your application through the provided link on recruiting.paylocity.com.

• Customize your Resume: Highlight your experience with Adobe Creative Suite, UX/UI design, landing pages, print collateral, and event graphics. Quantify achievements where possible (e.g., "Designed landing pages that increased conversion rates by X%").

• Curate Your Portfolio: Ensure it prominently features examples relevant to the job description, especially landing pages, sales materials, and event designs. Be ready to discuss your process and outcomes.

• Prepare for Interview Questions: Review common graphic design interview questions and specifically prepare answers for questions related to technical design, B2B marketing, and working in a part-time capacity.

• Research Standard Calibrations Inc: Understand their products/services, their industry, and their existing visual branding to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.