Graphic Designer (Parental Cover)

📍 Job Overview

Job Title: Graphic Designer (Parental Cover)

Company: Specsavers

Location: Nordhavn, Copenhagen, Denmark

Job Type: Full-Time, Temporary

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on developing and adapting creative assets for marketing campaigns across five Northern European markets, with a strong emphasis on digital-first execution.

• The Graphic Designer will be responsible for creating platform-specific visual content, including static and motion graphics, optimized for various channels such as paid social, onsite, CRM, print, POS, and outdoor formats.

• Collaboration with internal design teams, copywriters, project managers, and external agencies is a core aspect, ensuring brand consistency and strategic alignment.

• The position requires a strong understanding of how creative assets perform across different platforms and user behaviors, turning strategy into effective visual communication.

📝 Enhancement Note: This role is a 12-month parental cover, indicating a need for immediate impact and a clear handover process. The focus on "digital-first" and platform-specific optimization suggests a modern marketing environment that values data-informed creative.

📈 Primary Responsibilities

• Develop and adapt digital, print, outdoor, and POS assets in alignment with overarching campaign strategies and established brand guidelines.

• Create platform-specific visual content, encompassing both static and motion graphics, meticulously optimized for diverse specifications, formats, and user behaviors across various digital channels.

• Collaborate closely with internal and external creative teams, including copywriters and project managers, across multiple Northern European markets to ensure strong execution, brand consistency, and timely delivery of all creative assets.

• Translate marketing strategies into visually compelling creative assets, ensuring adherence to brand guidelines while adapting visuals effectively for diverse platforms, formats, and user engagement patterns.

• Produce high-impact content for multiple channels, including paid social media, onsite promotions, CRM communications, print materials, Point of Sale (POS) displays, and outdoor advertising formats.

📝 Enhancement Note: The emphasis on adapting visuals for "varying specifications, formats, and user behaviours" highlights the need for a designer who understands the nuances of digital channel performance and can tailor creative accordingly, rather than simply resizing assets.

🎓 Skills & Qualifications

Education: While no specific educational degree is mandated, a strong portfolio demonstrating proficiency in graphic design principles and digital marketing applications is essential.

Experience: Minimum of 2-5 years of experience as a graphic designer within marketing, digital, or advertising environments.

Required Skills:

• Proven experience in designing digital advertising assets for paid social media, onsite promotions, and platform-specific formats.

• Proficiency in creating both static and motion graphics, with a solid understanding of how creative assets perform across various digital platforms.

• Demonstrated experience working with brand guidelines, design systems, and templates across multiple creative formats, including print and outdoor advertising.

• High level of attention to detail, ensuring the delivery of high-quality work with precision and accuracy.

• Strong visual communication skills and an ability to translate marketing objectives into impactful designs.

• Experience in adapting creative assets for CRM communications.

Preferred Skills:

• Experience working across multiple international markets or in complex international setups.

• Familiarity with concept development and creative strategy input.

• Experience collaborating with external agencies and production partners for photography, film, and video.

📝 Enhancement Note: The "2-5 years" experience level suggests the company is looking for someone who can hit the ground running with minimal supervision but may not require extensive strategic leadership experience. The preference for multi-market experience indicates a need for adaptability and cross-cultural awareness in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of creative work, with a strong emphasis on digital-first campaigns and platform-specific adaptations.

• Examples of static and motion graphics designed for paid social, onsite, and other digital channels, demonstrating an understanding of user behavior and format optimization.

• Case studies or examples illustrating how design assets have met specific campaign objectives or performance expectations.

• Demonstrations of work adhering to brand guidelines and design systems across various applications, including print and outdoor.

Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, from briefing and concept development to asset creation and delivery.

• Ability to articulate how they ensure brand consistency and platform optimization within their workflow.

• Familiarity with project management tools and workflows for asset tracking and delivery.

📝 Enhancement Note: For this role, the portfolio is paramount. Candidates should curate their submissions to highlight their strengths in digital advertising, motion graphics, and multi-market adaptation, as these are explicitly called out as key requirements and preferred skills.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in Copenhagen, Denmark, the estimated salary range is DKK 320,000 - 420,000 per year. This estimate considers the cost of living in Copenhagen and typical compensation for similar roles in the Danish market.

Benefits:

• Competitive compensation package.

• Opportunities for professional development, including training and skill enhancement.

• Opportunities for personal development, fostering growth outside of immediate job duties.

• A collaborative working culture with a strong team spirit, encouraging shared success and mutual support.

• Direct contribution to brand and customer experience across Northern Europe, offering a sense of purpose and impact.

Working Hours: 40 hours per week, typical for a full-time role. The environment suggests a focus on output and project completion, with flexibility potentially available based on team needs and project demands.

📝 Enhancement Note: The salary range is an estimate based on general market data for Denmark and the specified experience level. Actual compensation may vary based on the candidate's specific qualifications, experience, and Specsavers' internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Optometry and Audiology)

Company Size: Specsavers is a large, international organization, typically employing thousands of people globally. The Northern Europe Support Office in Copenhagen likely comprises a significant team dedicated to marketing, operations, and customer experience functions.

Founded: Specsavers was founded in 1984, indicating a well-established company with a long history and proven market presence.

Team Structure:

• The Graphic Designer will be part of the Trading / Customer Experience team within the Northern Europe Support Office.

• This team is highly collaborative, including designers, copywriters, project managers, and concept specialists.

Methodology:

• Focus on creating "digital-first, high-impact content" tailored for specific platforms.

• Emphasis on turning strategy into standout creative, ensuring consistency while adapting visuals to diverse platforms and user behaviors.

• Collaborative approach to asset development, ensuring alignment with campaign strategies and brand guidelines.

• Data-informed creative execution, understanding how assets perform across different channels.

Company Website: https://www.specsavers.com/

📝 Enhancement Note: The company culture emphasizes a "family feel" and strong ambitions, suggesting a supportive yet driven environment. The international scope of the role means candidates should be comfortable working with diverse teams and understanding different market nuances.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, suitable for individuals with 2-5 years of experience. It offers hands-on creative execution within a structured marketing and customer experience function.

Reporting Structure: The Graphic Designer will report to a manager within the Trading / Customer Experience team. They will work closely with other designers, copywriters, and project managers, and liaise with regional and UK creative teams.

Operations Impact: The Graphic Designer's work directly contributes to the effectiveness of marketing campaigns across five markets, influencing brand perception, customer engagement, and ultimately, sales performance. Their creative output is integral to the customer journey and the company's visual identity.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital-first design, motion graphics, and platform-specific creative optimization for various channels.

• Cross-Market Exposure: Gain experience in adapting creative strategies and assets for different Northern European markets, enhancing understanding of international marketing dynamics.

• Project Leadership: Potential to take ownership of specific creative projects or campaign elements, developing project management and stakeholder communication skills.

• Internal Mobility: As a large organization, there may be opportunities to move into other creative or marketing roles within Specsavers, either within the Northern Europe Support Office or other departments, post-contract.

📝 Enhancement Note: Given this is a parental cover role, growth opportunities might be more focused on skill enhancement and project experience rather than immediate long-term career pathing within Specsavers. However, exceptional performance could lead to future opportunities.

🌐 Work Environment

Office Type: The role is based at the Specsavers Support Office in Nordhavn, Copenhagen, indicating an on-site work environment. This setup facilitates direct collaboration and team interaction.

Office Location(s): Nordhavn, Copenhagen, Denmark (postal code 2150). This is a modern, developing district in Copenhagen, likely offering good transport links.

Workspace Context:

• The workspace is described as "highly collaborative," suggesting an open-plan or team-oriented office setup where designers, copywriters, and project managers work closely.

• Access to necessary design tools and technology is implied, supporting the creation of digital and print assets.

• Opportunities for direct interaction with colleagues within the Trading/Customer Experience team and potentially other departments.

Work Schedule: Standard working hours are expected, likely Monday to Friday, 40 hours per week. The emphasis on timely delivery of assets suggests a need for efficient time management and potentially some flexibility around project deadlines.

📝 Enhancement Note: The description emphasizes collaboration and team spirit, suggesting a dynamic and interactive office environment conducive to creative work. Proximity to other marketing and customer experience functions will likely foster cross-functional understanding.

📄 Application & Portfolio Review Process

Interview Process:

• Screening: Initial review of CVs and portfolios to assess basic qualifications and creative output.

• Round 1 Interview: Likely an opportunity to discuss experience, design philosophy, and technical skills. This stage may involve a brief creative exercise or discussion of past projects.

• Round 2 Interview: Potentially includes a more in-depth discussion, possibly with a task-based assessment or a presentation of a portfolio case study. This round will also focus on cultural fit and team collaboration. A personality assessment feedback session is also mentioned.

• Final Evaluation: Based on overall assessment of skills, experience, portfolio quality, and cultural alignment.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your digital-first design capabilities, motion graphics experience, and ability to adapt creative for different platforms (social, onsite, CRM, etc.).

• Showcase Brand Adherence: Include examples where you've effectively worked within brand guidelines and design systems.

• Highlight Process: Be prepared to walk through your design process for 1-2 key projects, explaining your creative rationale, problem-solving approach, and how you ensured effectiveness.

• Quantify Impact (If Possible): If you have data on how your designs performed (e.g., increased engagement, conversion rates), present this information clearly.

• Motion Graphics Emphasis: Given the role's requirements, ensure any motion graphics examples are easily accessible and clearly showcase your skills.

Challenge Preparation:

• Be ready for potential design challenges that test your ability to create platform-specific assets quickly under pressure.

• Prepare to discuss how you would approach adapting a single campaign concept across multiple digital channels (e.g., Facebook ad, Instagram story, website banner).

• Practice articulating your creative decisions and how they align with marketing objectives and user behavior.

📝 Enhancement Note: The inclusion of a personality assessment suggests Specsavers places a high value on cultural fit and how candidates interact within a team environment. Candidates should be prepared to discuss their collaborative style and how they handle feedback.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop, Illustrator, and InDesign.

• Motion Graphics Software: Proficiency in After Effects is highly desirable for creating motion-based assets.

• Video Editing Software: Familiarity with tools like Premiere Pro may be beneficial.

Analytics & Reporting:

CRM & Automation:

• Experience designing assets for CRM platforms and email marketing systems is a plus.

📝 Enhancement Note: The job description emphasizes "digitally-minded" and "platform-specific" design, strongly implying a need for expertise in Adobe Creative Suite, particularly Photoshop and Illustrator, and a significant advantage in After Effects for motion graphics.

👥 Team Culture & Values

Operations Values:

• Creativity & Structure: Balancing innovative design ideas with adherence to brand guidelines and campaign objectives.

• Detail-Oriented & Dependable: Ensuring high-quality output and reliable delivery of assets on time.

• Strong Communicator: Effectively conveying ideas, providing and receiving feedback, and collaborating across teams and markets.

• Multitasking & Proactive: Comfortably managing multiple projects simultaneously and taking initiative to drive projects forward.

• Collaborative & Proactive: Working effectively with colleagues and external partners, contributing positively to team dynamics.

• Passion for Design: A genuine enthusiasm for great design and its role in brand expression and customer engagement.

Collaboration Style:

• Highly collaborative, working closely with designers, copywriters, project managers, and cross-functional teams.

• Emphasis on shared purpose and producing high-quality, impactful campaign work together.

• Interaction with UK creative teams and external agencies suggests a need for clear communication and adaptability to different working styles.

📝 Enhancement Note: The values highlight a balance between creative flair and operational efficiency, crucial for a role that supports multiple markets and campaign deadlines. The emphasis on collaboration suggests a team that values mutual support and shared success.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Market Adaptation: Effectively tailoring creative assets to resonate with diverse audiences across five different Northern European markets while maintaining brand consistency.

• Digital Platform Nuances: Designing for the specific requirements, user behaviors, and best practices of various digital platforms (paid social, onsite, CRM) simultaneously.

• Balancing Speed and Quality: Delivering high-quality creative assets at speed to meet campaign deadlines, especially in a temporary role.

• Working with External Partners: Collaborating effectively with UK creative teams and external agencies to ensure cohesive campaign execution.

Learning & Development Opportunities:

• Platform-Specific Design Mastery: Deepening expertise in optimizing creative for various digital channels and understanding their performance metrics.

• Cross-Cultural Design Awareness: Gaining insights into design preferences and market dynamics across different Northern European countries.

• Motion Graphics Enhancement: If not already proficient, opportunity to develop or refine skills in After Effects for dynamic content creation.

• Project Management Skills: Gaining experience in managing multiple creative projects, timelines, and stakeholder communications within a structured support office environment.

📝 Enhancement Note: The challenges primarily revolve around managing complexity—multiple markets, diverse platforms, and tight timelines—while maintaining creative excellence. Overcoming these challenges will provide significant learning experiences.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a single creative concept across multiple digital platforms and markets. How do you ensure brand consistency while optimizing for each context?"

• "Walk us through a campaign where you designed assets for both digital and print. What were the key considerations for each medium, and how did you ensure a cohesive brand message?"

Company & Culture Questions:

• "What interests you about Specsavers and this specific Graphic Designer role (parental cover)?"

• "How do you contribute to a collaborative team environment, and what is your ideal team dynamic?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the brief, your role, the challenges, your creative solution, and the outcome (if measurable).

• Highlight Digital & Motion: Dedicate significant time to showcasing your strongest digital advertising and motion graphics examples. Explain your technical approach and creative rationale.

• Demonstrate Adaptability: Show examples of how you've worked within brand guidelines or adapted designs for different formats or markets.

• Be Concise and Engaging: Present your work clearly and enthusiastically, focusing on the impact of your designs. Be prepared for questions about your process and decisions.

📝 Enhancement Note: Candidates should prepare to discuss their experience with the Adobe Creative Suite and After Effects in detail, as these are foundational tools for this role. Being able to articulate the "why" behind design choices, linking them to campaign objectives and user behavior, will be critical.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV through the application link provided on the Specsavers careers portal.

• Portfolio Customization: Curate your online portfolio or PDF to prominently feature your most relevant work, emphasizing digital advertising, motion graphics, and multi-platform adaptation. Tailor the selection to highlight examples of working with brand guidelines and meeting campaign objectives.

• Resume Optimization: Ensure your resume clearly outlines your experience in marketing, digital design, and the specific software proficiencies mentioned (Adobe Creative Suite, After Effects). Quantify achievements where possible, such as increasing engagement through creative assets.

• Interview Preparation: Practice articulating your design process, creative rationale, and experience with multi-market campaigns. Prepare to discuss your approach to collaboration and how you handle feedback. Rehearse presenting your portfolio, focusing on clarity and impact.

• Company Research: Familiarize yourself with Specsavers' current marketing campaigns, brand presence across Northern Europe, and their mission. Understand the company's values and how your creative approach aligns with their focus on accessibility and customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.