Graphic Designer

📍 Job Overview

Job Title: Graphic Designer | Multi-Brand Marketing

Company: Mirrastone

Location: Port Melbourne or Derrimut, Victoria, Australia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: June 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (4 days in-office, 1 day WFH)

🚀 Role Summary

This role focuses on creating impactful visual assets across a diverse portfolio of residential property brands, aligning with Go-To-Market (GTM) strategies and brand guidelines.
The Graphic Designer will be instrumental in translating marketing objectives into compelling visual content for both digital and print channels, supporting lead generation and customer engagement initiatives.
Responsibilities include managing the end-to-end design process for various marketing collateral, ensuring brand consistency and adherence to specifications for production.
Collaboration with Brand Managers and the broader Marketing team is key to delivering creative solutions that drive business growth and enhance brand perception within the competitive residential construction market.

📝 Enhancement Note: While the role is titled "Graphic Designer," its emphasis on supporting "Multi-Brand Marketing," "lead generation," "customer engagement," and "business growth" positions it within a broader GTM operations context. The need to maintain brand consistency across multiple brands and manage projects from concept to execution suggests a strong alignment with Marketing Operations principles.

📈 Primary Responsibilities

Design and produce a wide range of creative assets for print and digital platforms, including brochures, flyers, advertisements, signage, social media graphics, EDMs, presentations, and campaign collateral, ensuring alignment with brand strategy and GTM initiatives.
Prepare artwork files for print production, meticulously checking and adhering to supplier specifications to ensure high-quality output and minimize errors.
Maintain strict brand consistency and visual identity across Mirrastone's portfolio of well-known residential building brands, acting as a guardian of brand integrity.
Support the execution of marketing campaigns by creating visually engaging content that resonates with target audiences and drives desired actions.
Manage multiple design projects concurrently, prioritizing tasks and adhering to strict deadlines in a dynamic, fast-paced marketing environment.
Organize and maintain a systematic library of artwork, templates, and shared design assets for efficient retrieval and reuse, crucial for operational workflow.
Conduct thorough proofreading of all designed artwork to guarantee exceptional quality, accuracy, and adherence to project briefs.
Collaborate effectively with internal stakeholders, including Brand Managers and marketing specialists, as well as external suppliers, to achieve outstanding creative outcomes.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The emphasis on "preparing artwork for print production," "maintaining organised artwork, templates, and shared design assets," and "managing multiple projects while meeting deadlines" points to the operational rigor required in this role, aligning with GTM operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of responsibility. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of professional experience as a Graphic Designer, preferably within an in-house marketing team or a design agency environment. Direct experience in the residential construction, property, real estate, or retail marketing sectors is a strong advantage.

Required Skills:

Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for creating and manipulating professional design assets.
Strong foundational skills in typography, layout design, and overall visual communication principles to create impactful and aesthetically pleasing designs.
Proven experience in designing a variety of collateral for both digital channels (social media, EDMs, digital ads) and print (brochures, signage, flyers).
Excellent attention to detail and meticulous organisational skills to manage complex projects and maintain high standards of quality.
Demonstrated ability to effectively manage multiple projects simultaneously and consistently meet competing deadlines in a fast-paced setting.
Strong verbal and written communication skills, coupled with a collaborative and team-oriented approach to working with diverse stakeholders. Preferred Skills:
Experience in residential construction, property, real estate, or retail marketing to leverage existing industry knowledge.
Familiarity with content management systems (CMS) or digital asset management (DAM) systems for organizing and distributing creative assets.
Basic understanding of UX/UI principles for digital design applications.
Experience with motion graphics or video editing software to enhance digital campaign assets.

📝 Enhancement Note: The "About You" section directly translates into required and preferred skills. The "advanced Adobe Creative Suite skills" and "experience designing both digital and print collateral" are critical technical requirements for this role. The emphasis on "managing multiple projects and competing deadlines" and "strong communication skills" highlights the operational and collaborative aspects of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio showcasing a strong range of design work across both digital and print mediums, demonstrating versatility and creative problem-solving.
Case studies or examples of projects that illustrate successful collaboration with marketing teams, highlighting how design contributed to campaign objectives or lead generation.
Demonstrations of maintaining brand consistency across multiple distinct brands, showing an understanding of brand guidelines and their application.
Examples of preparing artwork for production, including mock-ups or explanations of how final files were structured for printers or digital platforms. Process Documentation:
Showcase examples of workflow management for design projects, illustrating how multiple tasks were prioritized and managed to meet deadlines.
Include examples of how design assets were organized and maintained for team access, indicating proficiency in digital asset management principles.
Present how feedback from stakeholders was incorporated into design iterations, demonstrating a collaborative and iterative design process.

📝 Enhancement Note: While not explicitly stated, a strong portfolio is essential for any design role. For this position, the portfolio should emphasize not just aesthetic quality but also the practical application of design within a marketing operations framework, demonstrating an understanding of brand consistency, production readiness, and project management within a multi-brand context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in Melbourne, Australia, the estimated salary range is AUD $70,000 - $90,000 per annum. This range accounts for the hybrid work arrangement and the responsibility of managing multiple brands.

Benefits:

Opportunity to work across a portfolio of leading residential property brands, providing diverse and engaging projects.
A collaborative and supportive Marketing team environment that fosters professional growth.
Career development and progression opportunities within a growing organisation, with pathways for advancement.
Employee discounts across Mirrastone's diverse businesses, offering tangible value.
Regular social events and team celebrations to foster a positive workplace culture and team cohesion.

Working Hours: Standard full-time hours, likely 38-40 hours per week, with flexibility for one day of remote work. Operations will need to ensure tasks are managed efficiently within standard working hours, with potential for occasional overtime during peak campaign periods.

📝 Enhancement Note: The salary estimate is based on research of similar Graphic Designer roles in the Melbourne area with 2-5 years of experience, considering the specific industry (residential construction/property) and the hybrid work model. The provided benefits align with those listed in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Residential Construction and Property Development. Mirrastone is Victoria's #1 residential builder, operating across multiple well-recognized brands within this sector. This industry is characterized by high stakes, client-centric approaches, and a need for strong visual branding to attract buyers and partners.

Company Size: Mirrastone is a significant player in the Victorian residential building market, suggesting a medium to large enterprise structure. This implies established processes, a structured marketing department, and opportunities for cross-functional collaboration.

Founded: The founding date is not specified, but the description "Victoria's #1 residential builder" and the mention of a "growing portfolio" indicate a mature company with a strong market presence and a history of successful growth.

Team Structure:

The Graphic Designer reports to the Brand Manager, indicating a clear hierarchy within the marketing department.
The role involves close collaboration with Brand Managers and the wider Marketing team, suggesting a functional team structure where specialists contribute to overarching marketing goals.
Cross-functional collaboration is expected with internal stakeholders (likely sales, construction, product development) and external suppliers, highlighting a matrixed approach to project execution. Methodology:
Data Analysis and Insights: While not directly a data role, the Graphic Designer will need to understand how their work contributes to marketing KPIs like lead generation and customer engagement, implying an awareness of data-driven decision-making within marketing campaigns.
Workflow Planning and Optimization: The role requires managing multiple projects and deadlines, necessitating efficient workflow planning and the ability to optimize personal design processes for maximum throughput and quality.
Automation and Efficiency: Maintaining organized assets and templates contributes to team efficiency and faster campaign deployment.

Company Website: https://mirrastone.com.au/

📝 Enhancement Note: The company context is derived from the "Mirrastone, Victoria's #1 Builder" description and the mention of multiple brands. This implies a robust marketing function that requires skilled operations professionals to support its growth and brand management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, suitable for individuals with 2-5 years of experience. It involves executing design tasks with a degree of autonomy, managing personal workload, and contributing to team objectives under the guidance of a Brand Manager. This level requires a solid understanding of design principles and practical application in a commercial setting.

Reporting Structure: The Graphic Designer reports directly to the Brand Manager, indicating a clear line of responsibility and mentorship. This structure allows for focused guidance on brand strategy and campaign execution.

Operations Impact: The Graphic Designer's work directly impacts Mirrastone's GTM strategy by creating compelling visual assets that attract potential customers, reinforce brand identity, and support lead generation efforts. High-quality creative output is crucial for perceived value in the competitive residential building market.

Growth Opportunities:

Operations Skill Advancement: Opportunities to develop expertise in managing design workflows for multiple brands, improving efficiency in asset creation and production, and potentially learning about broader GTM campaign coordination.
Industry-Specific Learning: Gaining deeper knowledge of the residential construction and property marketing industry, understanding consumer behaviors, and how design influences purchasing decisions in this sector.
Leadership Potential: With demonstrated success and expanded skills, potential pathways could lead to Senior Graphic Designer roles, Art Director positions, or even specialized roles within marketing operations focusing on creative asset management or campaign execution.

📝 Enhancement Note: The growth analysis is based on the typical career progression for a Graphic Designer in a growing company. The focus is on how the role contributes to GTM operations and offers opportunities for skill development relevant to marketing and creative operations.

🌐 Work Environment

Office Type: The role offers a hybrid work arrangement, with the ability to work from either the Port Melbourne or Derrimut offices. This suggests a professional office environment equipped for creative work, with collaboration spaces and individual workstations. The "1 day WFH per week" entitlement indicates a modern, flexible workplace culture.

Office Location(s):

Port Melbourne: Located at 9/435 Williamstown Rd, Port Melbourne, VIC 3207. This is a well-established commercial area, likely with good transport links and amenities.
Derrimut: Located at 56 Barclay Rd, Derrimut, VIC 3026. This area is known for its industrial and logistics hubs, suggesting potentially larger facilities or closer proximity to production/distribution aspects of the business.

Workspace Context:

Collaborative Environment: The hybrid model and reporting structure imply a need for effective collaboration, both in-person during office days and virtually. The workspace is expected to facilitate team meetings, brainstorming sessions, and feedback exchanges.
Operations Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) is a given. The environment likely supports efficient file sharing and project management tools necessary for a multi-brand marketing team.
Team Interaction: Office days are crucial for direct interaction with Brand Managers, fellow marketers, and potentially other creative professionals or project managers, fostering a cohesive team dynamic.

Work Schedule: This is a full-time position, typically 38-40 hours per week. The hybrid arrangement allows for a balance between structured office-based work and remote flexibility. While core hours likely exist for team collaboration, there might be some flexibility in daily start/end times, provided project deadlines are met.

📝 Enhancement Note: The description of multiple office locations and a hybrid work model provides specific context for the work environment, emphasizing the need for adaptable operations and communication strategies.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio, focusing on relevant experience, design skills, and brand management capabilities.
First Interview: Likely with the Brand Manager to assess creative skills, understanding of marketing objectives, and cultural fit. Expect questions about your design process and experience with multi-brand environments.
Portfolio Presentation/Design Challenge: You may be asked to present specific projects from your portfolio, explaining your creative process, strategic thinking, and the impact of your design. A practical design challenge related to Mirrastone's brands might also be issued.
Final Interview: Potentially with a Marketing Director or HR, focusing on career aspirations, team dynamics, and ensuring a strong alignment with Mirrastone's values and operational needs.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital and print design, brand consistency, and campaign support. Prioritize work relevant to property, construction, or B2C marketing if possible.
Showcase Process, Not Just Pixels: For each project, explain the brief, your strategic approach, design challenges, how you collaborated with stakeholders, and the measurable results or impact of your work.
Highlight Multi-Brand Experience: If you have experience working with multiple brands, explicitly demonstrate how you managed different brand identities and maintained consistency.
Prepare for Production Clarity: Be ready to discuss your file preparation process for print and digital outputs, including understanding of bleed, resolution, color modes, and file formats.

Challenge Preparation:

Understand the Brands: Research Mirrastone's brands (Sherridon Homes, SOHO Living, Royston Homes, Brilley) and their target audiences. Familiarize yourself with their existing marketing materials and brand aesthetics.
Think Strategically: For any design challenge, focus on how your design will meet the brief's objectives (e.g., lead generation, brand awareness) and align with the brand's established identity.
Practice Presentation: Be prepared to articulate your design choices clearly, concisely, and confidently, as if presenting to marketing stakeholders.

📝 Enhancement Note: This section provides actionable advice tailored for a design role within a marketing operations context, emphasizing the importance of portfolio content and preparation for potential design challenges.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency expected in:
- Adobe InDesign: For layout design of brochures, flyers, and other print collateral.
- Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
- Adobe Photoshop: For image editing, manipulation, and digital asset creation.
Digital Asset Management (DAM) System: Likely used for organizing, storing, and distributing brand assets across the marketing team and different brands.
Project Management Software: Tools like Asana, Trello, or Jira may be used to manage design tasks, track progress, and collaborate on projects.

Analytics & Reporting:

While not a primary analytics role, the designer should understand how their work contributes to campaign performance. Familiarity with basic analytics dashboards (e.g., Google Analytics, social media platform insights) to understand engagement metrics for digital assets would be beneficial. CRM & Automation:
Email Marketing Platforms: Experience designing EDMs for platforms like Mailchimp, HubSpot, or similar.
Social Media Management Tools: Familiarity with tools for scheduling and publishing social media graphics (e.g., Hootsuite, Buffer).

📝 Enhancement Note: The tools listed are standard for a graphic designer in a marketing role. The emphasis on DAM and project management tools highlights the operational aspects of managing creative assets and workflows.

👥 Team Culture & Values

Operations Values:

Creativity with Commerciality: A core value likely emphasizes producing visually appealing designs that also serve a commercial purpose, driving lead generation and business growth.
Brand Integrity: Upholding and meticulously maintaining the distinct identities of multiple brands within the Mirrastone portfolio is paramount.
Collaboration and Teamwork: Working effectively within the marketing team and with other departments to achieve shared objectives.
Quality and Precision: A commitment to producing polished, accurate, and high-quality work in all design outputs.
Efficiency and Adaptability: The ability to manage a demanding workload, adapt to changing priorities, and deliver within fast-paced timelines.

Collaboration Style:

Cross-Functional Integration: The role requires seamless collaboration with Brand Managers, marketing specialists, and potentially sales or construction teams to ensure design aligns with broader GTM strategies and business needs.
Feedback-Driven Process: An openness to receiving and incorporating constructive feedback from stakeholders to refine designs and ensure they meet objectives.
Knowledge Sharing: Contributing to a team environment where best practices in design and marketing are shared, and collective learning is encouraged.

📝 Enhancement Note: These values are inferred from the job description's emphasis on brand management, commercial outcomes, and teamwork within a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Multiple Brands: Effectively managing the distinct visual identities and specific requirements of Mirrastone's diverse portfolio of brands simultaneously.
Fast-Paced Environment: Keeping up with the demands of a busy marketing department, requiring efficient time management and the ability to deliver high-quality work under pressure.
Translating Brand Strategy into Visuals: Ensuring that creative assets not only look good but strategically support lead generation, customer engagement, and overall business growth objectives.
Evolving Digital Landscape: Staying current with digital design trends and platform requirements to ensure assets are optimized for current online channels.

Learning & Development Opportunities:

Advanced Design Specialization: Opportunities to deepen expertise in specific design areas, such as motion graphics, UI/UX design for digital campaigns, or advanced print production techniques.
Marketing Operations Acumen: Gaining a better understanding of marketing campaign planning, GTM strategies, and how creative assets contribute to wider campaign success metrics.
Industry Expertise: Developing a deep understanding of the residential construction and property market, which can lead to more impactful and strategically aligned design work.
Mentorship: Learning from experienced Brand Managers and marketing professionals within a leading organization.

📝 Enhancement Note: Challenges and growth opportunities are framed to align with the operational demands of a multi-brand marketing environment and the career trajectory of a creative professional.

💡 Interview Preparation

Strategy Questions:

"Describe your process for managing design projects across multiple brands. How do you ensure brand consistency while allowing for creative expression?" (Focus on workflow, brand guidelines, and communication.)
"Walk us through a campaign you designed from concept to execution. What were the objectives, your role, the challenges, and the outcomes?" (Prepare a case study that demonstrates impact and problem-solving.)
"How do you approach receiving creative feedback from stakeholders, especially when there are differing opinions?" (Highlight your collaborative and adaptable approach.) Company & Culture Questions:
"What do you know about Mirrastone and its brands? What appeals to you about working in the residential construction industry?" (Research the company, its brands, and market position.)
"How do you see your design skills contributing to lead generation and customer engagement for a builder like Mirrastone?" (Connect your skills to business objectives.)
"Describe a time you had to manage competing deadlines. How did you prioritize and ensure all tasks were completed to a high standard?" (Demonstrate your organizational and time management skills.) Portfolio Presentation Strategy:
Structure for Impact: For each project, clearly state the brief, your strategic intent, your design process, the tools used, and the results. Quantify results where possible.
Tell a Story: Engage your audience by explaining the narrative behind your design choices and how they addressed the client's needs.
Highlight Collaboration: Mention any key stakeholder interactions or collaborative efforts that were crucial to the project's success.
Showcase Versatility: Select projects that demonstrate your ability to work across different media (print/digital) and brand styles.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates showcase their operational understanding, strategic thinking, and creative capabilities relevant to the role and company.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the Mirrastone Teamtailor portal.
Portfolio Customization: Ensure your portfolio prominently features examples of print and digital design, ideally showcasing multi-brand experience or strong brand consistency. Tailor your selected projects to reflect the types of collateral mentioned (brochures, social media, EDMs, signage).
Resume Optimization: Update your resume to highlight your proficiency in Adobe Creative Suite, your experience in managing multiple projects and deadlines, and any relevant industry experience (construction, property, retail). Use keywords from the job description.
Interview Preparation: Practice articulating your design process, your understanding of brand management, and how you contribute to marketing objectives. Be ready to discuss specific projects from your portfolio in detail.
Company Research: Thoroughly research Mirrastone, its various brands (Sherridon Homes, SOHO Living, Royston Homes, Brilley), and their current marketing efforts. Understand their position as Victoria's #1 builder and their target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer | Multi-Brand Marketing