Graphic Designer / Motion Designer (m/w/d)

📍 Job Overview

Job Title: Graphic Designer / Motion Designer (m/w/d)

Company: Thomas Sabo GmbH & Co.KG

Location: Lauf an der Pegnitz, Bavaria, Germany

Job Type: Festanstellung (Full-time)

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: May 08, 2026

Experience Level: Mid-Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize, design, and implement creative layouts and visual campaigns across various digital and physical media.

• Develop engaging video and animation content specifically for social media advertising (Instagram, TikTok, Facebook), websites, digital platforms, and performance marketing campaigns.

• Create compelling visuals for Out-of-Home advertising and broader brand campaigns, ensuring a cohesive and impactful brand presence.

• Collaborate closely with the internal creative team and other cross-functional departments to bring campaign ideas to life.

📝 Enhancement Note: This role is positioned within the GTM (Go-To-Market) and Marketing Operations functions, focusing on the visual execution of campaigns that drive brand awareness and performance marketing objectives. The emphasis on social media, digital platforms, and performance marketing indicates a need for designers who understand conversion-driven creative.

📈 Primary Responsibilities

• Develop and execute creative design concepts for marketing campaigns, ensuring alignment with brand guidelines and strategic objectives.

• Produce high-quality video and animation assets for social media advertising, optimizing content for different platform specifications and audience engagement.

• Design visually appealing graphics and layouts for web pages, digital advertisements, and performance marketing initiatives to enhance user experience and drive conversions.

• Create static and motion graphics for Out-of-Home advertising such as billboards and print materials, maintaining brand consistency and visual impact.

• Actively participate in brainstorming sessions for new campaign ideas and creative concepts, contributing innovative visual solutions.

• Maintain and enforce brand identity standards across all visual materials, ensuring a consistent and recognizable brand presence.

• Collaborate effectively with marketing, product, and sales teams to understand campaign requirements and deliver creative assets that meet business needs.

• Stay abreast of the latest design trends, motion graphics techniques, and digital marketing best practices to inform creative output.

📝 Enhancement Note: The responsibilities highlight a blend of graphic design and motion graphics expertise, with a strong focus on digital channels and performance marketing. This suggests the need for a candidate who can not only create aesthetically pleasing content but also understand how visuals contribute to campaign effectiveness and ROI.

🎓 Skills & Qualifications

Education:

Experience:

• Several years of professional experience in Graphic Design, preferably gained either at an agency or within a corporate in-house creative team.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, After Effects, and Premiere Pro.

• Expertise in conceptualizing and executing creative layouts for both print and digital applications.

• Strong skills in video editing and motion graphics production for advertising and social media.

• Demonstrated ability to maintain brand consistency and visual identity across diverse media.

• Excellent German language skills (written and spoken) are essential for internal communication and project collaboration.

Preferred Skills:

• Experience with AI-powered image and video tools is desirable, indicating an interest in leveraging emerging technologies.

• A keen eye for aesthetics and a strong sense of style, with a demonstrated affinity for lifestyle and fashion trends.

• High level of creativity, a strong graphic sensibility, and a commitment to delivering high-quality work.

• Proven ability to work effectively in a team environment, demonstrating reliability and a hands-on approach.

📝 Enhancement Note: The requirement for Adobe Creative Suite, particularly After Effects and Premiere Pro, alongside Photoshop and Illustrator, clearly indicates a need for a designer proficient in both static and dynamic visual content creation. The preference for AI tools suggests the company values innovation and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, including campaign visuals, branding elements, and layout designs.

• Highlight specific examples of video and animation content created for social media, digital advertising, and performance marketing.

• Demonstrate experience in adapting designs for various platforms (e.g., Instagram Stories, TikTok videos, website banners, OOH).

• Projects should illustrate your ability to translate creative briefs into compelling visual narratives that align with brand objectives.

Process Documentation:

• Be prepared to discuss your design process from concept generation to final asset delivery, including how you handle feedback and revisions.

• Detail your approach to creating motion graphics, from storyboarding and asset preparation to animation and final rendering.

• Explain how you ensure brand consistency and quality control throughout your design workflow.

• Provide examples of how you have effectively collaborated with cross-functional teams (e.g., marketing, creative directors) to refine designs and achieve project goals.

📝 Enhancement Note: For creative roles like this, a strong portfolio is paramount. The emphasis on motion graphics and performance marketing content means candidates should curate examples that demonstrate not just artistic skill but also an understanding of campaign effectiveness and platform-specific content needs.

💵 Compensation & Benefits

Salary Range:

While a specific salary range is not provided, for a Graphic Designer / Motion Designer with 5-10 years of experience in Lauf an der Pegnitz, Germany, a competitive annual gross salary would typically range from €45,000 to €65,000. This estimate is based on industry benchmarks for similar roles in the Bavaria region, considering the company's size and industry, and the required skill set.

Benefits:

• Challenging and responsible tasks offering scope for personal ideas and initiative.

• Team-oriented corporate culture within a modern work environment.

• Short and rapid decision-making processes characteristic of a medium-sized enterprise.

• Flexible working hours through a flextime arrangement, allowing for work-life balance.

• Opportunity for mobile working, providing flexibility in work location.

• Large employee parking lot at the company premises, including a covered bicycle parking area with e-bike charging stations.

• Subsidized canteen offering a wide selection of fresh dishes and changing snacks.

Working Hours:

• Full-time position, likely around 40 hours per week, with flexible working hours via a flextime arrangement.

• Potential for mobile working offers additional flexibility.

📝 Enhancement Note: The estimated salary range is based on common compensation data for experienced designers in Germany. Benefits are detailed and focus on work-life balance, employee well-being, and convenience, aligning with expectations for a European-based company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & Accessories (Jewelry, Watches, Sunglasses, Lifestyle Products). Thomas Sabo is an internationally recognized lifestyle brand known for its distinctive designs and trend-setting collections.

Company Size: Thomas Sabo GmbH & Co.KG is a medium-sized company. Based on typical industry structures, this suggests a dynamic environment with streamlined decision-making processes, offering employees the opportunity to make a tangible impact.

Founded: While the founding date isn't explicitly stated in the provided data, Thomas Sabo has been a significant player in the lifestyle market for several years, establishing a strong brand presence globally. This implies a company with established processes but also a forward-looking approach to design and marketing.

Team Structure:

• The graphic and motion design team is likely part of a larger creative or marketing department.

• The team structure probably involves a Creative Director or Head of Design overseeing the design function, with designers reporting to them.

Methodology:

• Data-Driven Creativity: While creative, the role emphasizes creating content for performance marketing and social media advertising, suggesting that design decisions are informed by data on engagement, conversion rates, and audience behavior.

• Agile Campaign Development: The mention of short decision-making paths implies an agile approach to campaign planning and execution, requiring designers to be adaptable and responsive to evolving marketing needs.

• Brand Consistency Focus: A core methodology will be ensuring all visual outputs adhere strictly to Thomas Sabo's established brand guidelines, maintaining a unified brand image across all touchpoints.

Company Website: https://www.thomassabo.com/

📝 Enhancement Note: The company's focus on fashion and lifestyle suggests a creative and dynamic work environment. The mention of performance marketing indicates a data-informed approach to creative execution, blending artistic skill with measurable business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Level, requiring 5-10 years of experience. It represents a stage where professionals have honed their core skills and are expected to contribute independently, mentor junior designers, and take ownership of significant projects. The focus on both graphic and motion design indicates a specialized but versatile role within the creative operations function.

Reporting Structure: The Graphic Designer / Motion Designer will likely report to a Creative Lead, Art Director, or Head of Design within the Marketing or Creative department. They will collaborate closely with marketing managers, campaign specialists, and potentially digital strategists.

Operations Impact: The operations impact of this role is direct and significant. By creating compelling visual content for marketing campaigns, social media, and performance advertising, this designer directly influences brand perception, customer engagement, lead generation, and ultimately, sales conversions. Effective visual communication is critical for driving the company's GTM strategy.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, 3D animation, or specific AI design tools.

• Leadership: Advance to a Senior Graphic Designer role, potentially leading projects or mentoring junior team members.

• Cross-Functional Development: Gain exposure to broader marketing strategy, campaign management, or digital product design through collaboration.

• Creative Direction: With significant experience and proven leadership, opportunities to move into Art Direction or Creative Direction roles may arise.

📝 Enhancement Note: The growth paths for a designer in a company like Thomas Sabo typically involve increasing responsibility for creative output, strategic input into campaigns, and potentially team leadership. The hybrid work model also suggests a modern approach to employee development and retention.

🌐 Work Environment

Office Type: The role is based at the company's Headquarter in Lauf an der Pegnitz, indicating a central hub for operations and creative functions. The "Hybrid" remote status suggests a blend of in-office collaboration and remote flexibility.

Office Location(s): The primary office location is Silberstraße 1, 91207 Lauf an der Pegnitz, Bavaria, Germany. This location offers amenities such as a large employee parking lot and a subsidized canteen.

Workspace Context:

• Collaborative Environment: The "Hybrid" model and emphasis on team collaboration suggest an office designed to foster interaction, potentially with open-plan areas or dedicated project spaces.

• Tools & Technology: The workspace is expected to be equipped with the necessary hardware and software for high-end graphic and motion design, including powerful workstations and access to the Adobe Creative Suite.

• Team Interaction: Opportunities for daily interaction with the creative team, marketing department, and other colleagues are integral to the hybrid setup, facilitating brainstorming and idea exchange.

Work Schedule: The position is full-time, likely around 40 hours per week, with a flextime (Gleitzeit) arrangement. This allows employees to adjust their start and end times within certain parameters, accommodating personal needs while ensuring operational coverage. The inclusion of mobile working options provides further flexibility.

📝 Enhancement Note: The hybrid model and flextime arrangement indicate a modern work environment that values employee well-being and flexibility, which can be a significant draw for creative professionals. The on-site amenities like the canteen and fitness studio further enhance the employee experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative output.

• Creative Task/Challenge: You may be asked to complete a design challenge or present a case study from your portfolio that demonstrates your skills in graphic and motion design relevant to fashion and lifestyle marketing.

• Team/Hiring Manager Interview: An interview to discuss your experience, creative approach, technical skills, and cultural fit with the team and company values. This may involve demonstrating your proficiency with design software.

• Final Interview: Potentially a final discussion with a senior leader to confirm suitability and discuss terms.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your graphic design and motion graphics skills, with a focus on fashion, lifestyle, or e-commerce if possible.

• Highlight Process & Impact: For each project, briefly explain your role, the creative process, the tools used, and the outcome or impact (e.g., increased engagement, successful campaign).

• Showcase Motion Graphics: Include a dedicated section for video and animation work. Ensure these are well-edited, visually engaging, and demonstrate your proficiency with After Effects and Premiere Pro.

• Platform Adaptation: If possible, include examples of how you've adapted creative assets for different social media platforms (e.g., square posts, vertical videos).

• Quality Over Quantity: Present a polished selection of your best work rather than an exhaustive list. Ensure all links are functional and files load quickly.

Challenge Preparation:

• Understand the Brand: Thoroughly research Thomas Sabo's current brand aesthetic, recent campaigns, and target audience.

• Focus on Core Skills: Prepare to demonstrate your command of Adobe Photoshop, Illustrator, After Effects, and Premiere Pro.

• Think Performance-Oriented: Consider how your designs can drive specific marketing objectives (e.g., clicks, conversions, brand awareness) for a fashion brand.

• Be Ready to Articulate: Practice explaining your design choices, creative process, and how your work aligns with business goals.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should prepare to not only present their work but also discuss their strategic thinking and problem-solving approach as a designer within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for this role, with specific emphasis on:

  • Photoshop: For image manipulation, graphic creation, and digital layout design.
  • Illustrator: For vector graphics, logos, illustrations, and brand assets.
  • After Effects: For motion graphics, animation, and visual effects.
  • Premiere Pro: For video editing, sequencing, and final video production.

• AI-Powered Image and Video Tools: Desired, suggesting familiarity with tools like Midjourney, DALL-E, RunwayML, or similar for concept generation or asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly used by the designer, but understanding how creative assets are deployed through marketing automation platforms or CRM-driven campaigns could provide valuable context for asset creation.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, particularly After Effects and Premiere Pro, is critical. The preference for AI tools indicates a forward-thinking company open to integrating new technologies into their creative workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to create visually stunning and innovative designs that capture attention and align with fashion trends.

• Brand Stewardship: A commitment to upholding and enhancing the Thomas Sabo brand identity through consistent, high-quality visual communication.

• Collaboration & Teamwork: A strong emphasis on working effectively with colleagues across departments to achieve shared goals.

• Efficiency & Adaptability: The ability to manage multiple projects, meet deadlines, and adapt to evolving campaign needs and technological advancements.

• Quality & Detail Orientation: A meticulous approach to design, ensuring precision, aesthetic appeal, and technical correctness in all outputs.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing teams to understand campaign objectives, target audiences, and performance metrics, ensuring creative output directly supports GTM strategies.

• Feedback-Driven Improvement: A culture that encourages constructive feedback among team members and stakeholders to refine designs and optimize campaign effectiveness.

• Knowledge Sharing: An environment where designers share insights on new tools, techniques, and industry trends to foster continuous learning and collective growth.

📝 Enhancement Note: The values highlighted likely reflect a creative industry environment where passion for design is balanced with the need for strategic execution and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Keeping Pace with Trends: The fast-moving fashion and lifestyle industry requires constant adaptation to new visual trends, social media platform features, and consumer preferences.

• Balancing Creativity and Performance: Effectively translating creative vision into designs that also meet specific performance marketing objectives (e.g., click-through rates, conversion rates).

• Managing Multiple Projects: Juggling numerous design requests from different departments with varying deadlines and priorities within a dynamic corporate setting.

• Adapting to New Technologies: Integrating AI or other emerging design tools into existing workflows while maintaining quality and efficiency.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunities to attend workshops or online courses to deepen expertise in complex animation techniques, 3D rendering, or specialized VFX.

• AI Design Integration: Learning to leverage AI tools effectively for concept generation, asset creation, and workflow optimization.

• Performance Marketing Insights: Gaining a deeper understanding of digital marketing strategies, A/B testing creative, and campaign analytics to inform design decisions.

• Brand Strategy Exposure: Opportunities to contribute to broader brand development and campaign conceptualization.

📝 Enhancement Note: The challenges are typical for a creative role in a fast-paced industry, emphasizing the need for continuous learning and adaptability. The growth opportunities are well-aligned with advancing technical skills and strategic involvement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual campaign from brief to final delivery, focusing on how you ensure it aligns with both brand identity and performance goals." (Prepare to discuss your workflow, ideation, collaboration, and how you measure success.)

• "How do you approach creating engaging motion graphics for platforms like TikTok and Instagram Stories, considering their unique user behaviors and technical requirements?" (Be ready with examples of short-form video content you've created.)

Company & Culture Questions:

• "What excites you about Thomas Sabo's brand and the opportunity to contribute to its visual identity?" (Research recent campaigns, product lines, and the brand's overall aesthetic.)

• "How do you see your skills in graphic and motion design contributing to our go-to-market strategies, particularly in digital advertising and social media?" (Connect your skills to business objectives.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each portfolio piece, don't just show the final output. Explain the problem you solved, your creative process, the tools you used, and the results achieved.

• Highlight Motion Graphics: Dedicate a clear section to your motion design work. Ensure videos are easily accessible and demonstrate your animation skills effectively.

• Showcase Adaptability: Include examples that demonstrate your ability to create content for different platforms and formats, especially social media.

• Quantify Impact (If Possible): If you have data on how your designs performed (e.g., engagement rates, click-through rates), be prepared to share it.

• Be Ready for Live Demos: If asked, be prepared to briefly showcase your proficiency in Adobe After Effects or Premiere Pro.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical proficiency but also strategic thinking, an understanding of brand marketing, and the ability to collaborate effectively within a team structure.

📌 Application Steps

To apply for this Graphic Designer / Motion Designer position:

• Submit your application through the provided link on the Thomas Sabo jobs portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to fashion, lifestyle, social media advertising, and motion graphics. Ensure it's easily navigable and showcases your best work.

• Resume Optimization: Update your resume to clearly articulate your experience with Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), motion design, and campaign execution. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and how your skills align with Thomas Sabo's brand and marketing objectives. Prepare to discuss your portfolio in detail.

• Company Research: Thoroughly research Thomas Sabo's brand, recent campaigns, target audience, and values to demonstrate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---