Graphic Designer (Motion)

📍 Job Overview

Job Title: Graphic Designer (Motion)

Company: Broadcast Music, Inc.

Location: New York, NY, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 04, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the ideation and creation of compelling visual assets and motion graphics for a leading music rights organization, impacting brand perception across multiple music genres and corporate initiatives.

• Manage the end-to-end design process for diverse projects, from initial concept development through final delivery, ensuring alignment with strategic brand guidelines and creative direction.

• Collaborate closely with the Creative Director and Art Director to translate complex ideas into engaging visual narratives for social media, digital platforms, video content, and key event materials.

• Develop a strong understanding of and contribute to the implementation of BMI's brand strategy, ensuring all visual output is cohesive, impactful, and aligned with the company's mission.

📝 Enhancement Note: This role is positioned within the Creative & Media sector, focusing specifically on Art & Design with a strong marketing component. The "Motion" in the title signifies a significant emphasis on animation and video graphics, requiring proficiency in specific software beyond traditional graphic design tools. The hybrid work arrangement suggests a need for strong communication and project management skills to maintain productivity across different work settings.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality graphics and animated assets for BMI, including award show visuals, event key art, social media content, title/end cards, and promotional videos.

• Manage a diverse project pipeline, ensuring timely and effective delivery of assets across various platforms such as social media, websites, and video content.

• Proactively communicate design concepts, rationale, and progress to the Art Director and wider design team, fostering constructive feedback and iterative improvements.

• Champion and translate BMI's brand strategy into visually compelling designs that resonate with target audiences across different music genres and industry partnerships.

• Foster strong collaborative relationships with internal departments (marketing, communications, events) and external partners to ensure seamless workflow and consistent brand messaging.

• Adapt to evolving project requirements and contribute to other design-related tasks as assigned, demonstrating flexibility and a proactive approach to creative challenges.

• Uphold company standards for regular attendance and punctuality, recognizing its importance for team coordination and project continuity.

• Actively support and embody BMI's core values, contributing to a diverse, inclusive, and collaborative work environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand alignment. The emphasis on "ideation and creation" suggests a need for conceptual thinking, while "manage multiple projects" points to strong organizational and time management skills. Collaboration with "various internal and external teams" indicates the importance of interpersonal and communication skills within a GTM context.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Motion Design, Graphic Design, Fine Arts, or a closely related creative field.

Experience: A minimum of 5 years of professional experience in a graphic design or motion design role, either within an in-house creative department or a design/advertising agency setting.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Solid understanding of design principles, including typography, color theory, layout, and composition.

• Demonstrated ability to create engaging visual assets and motion graphics for digital platforms, social media, and video.

• Experience translating brand strategy into effective visual communication materials.

• Proven ability to manage multiple projects concurrently, meet deadlines, and maintain a high level of attention to detail.

• Strong communication and interpersonal skills for effective collaboration with creative leads and cross-functional teams.

• A robust professional portfolio showcasing a range of design work, with a particular emphasis on motion graphics and relevant industry aesthetics (entertainment, music, pop culture, tech). Preferred Skills:

• Experience with 3D design software such as Cinema 4D.

• Familiarity with collaborative design tools like Figma.

• Understanding of design implementation within the live music, festival, and broader entertainment industries.

• Passion for music and entertainment, with a keen awareness of current design, social media, and advertising trends.

📝 Enhancement Note: The requirements clearly emphasize a strong foundation in graphic design principles and advanced technical skills in Adobe Creative Suite, with a specific focus on motion graphics tools like After Effects. The preference for 3D/Cinema 4D and Figma suggests the company is looking for a candidate with a modern and versatile skillset. The portfolio requirement is crucial, underscoring the need for demonstrable experience in the specified industries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of professional design work, with a significant portion dedicated to motion graphics and animated content.

• Include case studies demonstrating the creation of visual assets for diverse platforms like social media, websites, and video projects.

• Highlight projects related to the entertainment, music, or pop culture industries, as specified in the role requirements.

• Present examples of key art, title sequences, or event graphics that align with the responsibilities outlined for award shows and corporate initiatives.

• Demonstrate proficiency in translating brand strategy into cohesive visual campaigns across different media. Process Documentation:

• Design workflow examples that illustrate the process from initial concept to final asset delivery, emphasizing project management and collaboration.

• Case studies detailing how design challenges were overcome, focusing on problem-solving and creative solutions within project constraints.

• Examples of how design assets were optimized for various platforms, showcasing an understanding of digital implementation and user experience.

• Documentation of collaboration processes, showing how feedback was incorporated and how work was presented to stakeholders like the Art Director.

📝 Enhancement Note: The portfolio requirements are critical for this role, as explicitly stated. Candidates must be prepared to demonstrate not just aesthetic skill but also a structured approach to design projects, particularly in motion graphics. The emphasis on specific industries and asset types (key art, event graphics) means the portfolio should be curated to directly address these needs.

💵 Compensation & Benefits

Salary Range: $80,000 - $105,000 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• 401K retirement savings plan with a generous employer match (100% of the first 4%).

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Hybrid Office Schedule with Remote Fridays, offering a balanced work environment.

• Short-Term and Long-Term Disability Benefits to provide income protection.

• Generous Paid Vacation, Sick/Personal Time, and Paid Volunteer Time Off.

• 12 Paid Holidays throughout the year.

• Summer Half-Days for extended weekend enjoyment.

• Company-Paid Life Insurance coverage.

• Up to 12 weeks of Paid Parental Leave for new parents.

• Tuition Assistance Program to support ongoing professional development.

• Commuter Benefits specifically for employees in the New York area.

• Access to Employee Resource Groups (ERGs) for community and support.

• Exclusive entertainment discounts and opportunities to attend BMI concerts and events.

• Regular employee appreciation events and holiday parties.

Working Hours: Standard full-time hours, likely around 40 hours per week, with a hybrid work arrangement that includes remote Fridays.

📝 Enhancement Note: The salary range provided is competitive for a Motion Graphic Designer role in New York City with 5+ years of experience. The benefits package is extensive, reflecting a commitment to employee well-being and professional growth, which is attractive to candidates seeking long-term career stability. The hybrid schedule with remote Fridays offers a desirable work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Music Rights Management and Creator Advocacy. BMI operates at the intersection of the music industry, technology, and intellectual property law, managing public performance rights for a vast catalog of musical works.

Company Size: Broadcast Music, Inc. (BMI) is a large organization, likely employing several hundred to over a thousand individuals, given its global reach and extensive operations. This size suggests a structured environment with established processes and opportunities for specialization.

Founded: BMI was founded over 80 years ago, indicating a long-standing history and deep-rooted presence in the music industry. This legacy suggests stability, a strong understanding of industry dynamics, and a commitment to its mission of supporting songwriters and publishers.

Team Structure:

• The design team is likely part of a larger Marketing or Creative department.

• This role reports to the Creative Director and works closely with the Art Director, indicating a hierarchical structure within the creative function.

• Collaboration is expected with various internal teams, such as marketing, communications, events, and potentially legal or licensing departments, to ensure cohesive brand messaging and project execution. Methodology:

• Data-driven insights are likely used to inform creative strategies, particularly for social media and digital campaigns, to measure engagement and impact.

• Workflow planning and optimization are essential for managing a high volume of creative projects, ensuring efficiency and timely delivery.

• Automation practices may be employed for repetitive design tasks or asset management where feasible, though the core of this role is creative production.

Company Website: bmi.com

📝 Enhancement Note: The company's focus on music rights and creator advocacy provides a unique context for a graphic designer. The role will likely involve translating complex legal and business concepts into accessible and engaging visual content for a diverse audience of artists, publishers, and businesses. The company's age and size suggest a stable, professional environment with potential for structured career development.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level to senior individual contributor role within the creative department. It requires significant technical expertise in motion graphics and design, coupled with the ability to work independently and manage projects effectively. The role demands a blend of creative talent and strategic thinking to align visual output with business objectives.

Reporting Structure: The Graphic Designer (Motion) reports to the Creative Director and works under the guidance of the Art Director. This structure provides clear lines of communication and creative oversight, fostering professional development through direct feedback and mentorship.

Operations Impact: The visual assets and motion graphics created by this role directly impact BMI's brand perception, marketing effectiveness, and communication outreach. High-quality, engaging content can enhance brand visibility, attract talent, support licensing efforts, and effectively communicate BMI's value proposition to its stakeholders, ultimately contributing to the company's overall success and mission.

Growth Opportunities:

• Specialization: Develop deeper expertise in advanced motion graphics techniques, 3D animation, or specific software within the Adobe Creative Suite or other relevant platforms.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, taking on more complex projects, leading creative initiatives, and mentoring junior designers.

• Cross-functional Development: Gain exposure to other areas of marketing and communications, potentially moving into roles focused on content strategy, brand management, or digital marketing.

• Industry Expertise: Deepen knowledge of the music industry, music rights, and creator advocacy, becoming a subject matter expert in visual communication for this unique sector.

📝 Enhancement Note: The growth potential is strong for a talented designer who can demonstrate not only creative prowess but also strategic thinking and a commitment to professional development within the music industry context. The reporting structure suggests mentorship opportunities that can accelerate career progression.

🌐 Work Environment

Office Type: The role operates under a hybrid office schedule, indicating a blend of in-office collaboration and remote work. This suggests a modern work environment that values flexibility while maintaining opportunities for team interaction.

Office Location(s): The primary office location is New York, NY. Commuter benefits are offered, suggesting that the office is accessible via public transportation and that the company supports employees in their commute.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for in-person brainstorming, feedback sessions, and team meetings with the Art Director and design team.

• Access to industry-standard design software and hardware is expected, enabling efficient execution of creative tasks.

• Regular interaction with colleagues across different departments will be common, facilitating a holistic understanding of BMI's communication needs and brand objectives.

Work Schedule: A standard full-time work schedule is expected, likely around 40 hours per week. The hybrid model includes specific days in the office and remote Fridays, providing a structured yet flexible arrangement that accommodates personal needs while ensuring team connectivity and productivity.

📝 Enhancement Note: The hybrid model with remote Fridays is a key feature of the work environment, appealing to candidates who seek a balance between in-office collaboration and personal flexibility. The New York City location offers access to a vibrant creative community and numerous cultural events, which can be inspiring for a designer in the music and entertainment sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing your process, rationale, and the impact of your work, with a focus on motion graphics and relevant projects. Be prepared to articulate your creative decisions and how they align with brand strategy.

• Technical/Skills Assessment: Potential exercises or discussions to evaluate proficiency in specific design software (e.g., After Effects, Premiere Pro) and design principles. This may involve a small design challenge or a deep dive into your portfolio examples.

• Team/Cultural Fit Interview: Conversations with the Art Director, Creative Director, and potentially other team members to assess collaboration style, problem-solving approach, and alignment with BMI's values and company culture.

• Final Interview: A discussion with senior leadership to finalize the decision, potentially focusing on strategic thinking and long-term vision for the role.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your motion design skills, creativity, and relevance to the music/entertainment industry. Prioritize projects demonstrating concept development, execution, and impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, the challenges faced, the solutions implemented, and the final results or impact. Use visual aids effectively.

• Highlight Motion Expertise: Ensure your motion graphics work is prominently featured. Demonstrate your ability to create engaging animations, transitions, and video content that aligns with brand messaging.

• Showcase Brand Understanding: Include examples that demonstrate your ability to adapt your design style to different brand identities and objectives, especially for BMI's diverse music genres.

• Technical Proficiency: Be ready to discuss the software and techniques used for each project, especially your expertise in Adobe After Effects and Premiere Pro, and any 3D or Figma experience.

Challenge Preparation:

• Motion Graphics Challenge: Expect a design challenge that requires you to create a short animated piece or a series of motion graphics elements based on a given brief. Focus on conveying a clear message, demonstrating creative flair, and adhering to brand guidelines.

• Case Study Presentation: Prepare to present one or two of your portfolio projects as in-depth case studies, detailing your strategic approach, design process, and measurable outcomes.

• Brand Interpretation: Practice articulating how you would approach designing for BMI's specific brand and mission, considering its diverse artist roster and industry role.

📝 Enhancement Note: The interview process is heavily geared towards assessing creative talent, technical skills, and strategic thinking, with a strong emphasis on the portfolio. Candidates should be prepared to actively present and defend their work, demonstrating not just artistic ability but also a deep understanding of design principles and their application within a business context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic and motion design tasks. This includes:

  • Photoshop: For image editing, manipulation, and graphic creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design, print materials, and digital publications.
  • After Effects: The core tool for motion graphics, animation, and visual effects.
  • Premiere Pro: For video editing, sequencing animations, and final video production.

• 3D Design Software: Cinema 4D is listed as a preferred skill, indicating its potential use for creating 3D elements, animations, and visual effects to enhance motion graphics.

• Collaborative Design Tools: Figma is mentioned as a plus, suggesting its use for collaborative design workflows, prototyping, or asset sharing.

Analytics & Reporting:

• While not explicitly listed as primary tools for this role, understanding how design impacts performance on social media and digital platforms would require familiarity with basic analytics dashboards (e.g., social media analytics, website analytics) to inform design decisions and measure effectiveness. CRM & Automation:

• This role is not directly involved with CRM or automation systems in a functional capacity. However, understanding how marketing automation platforms deliver content and how CRM data might inform target audience segmentation for creative assets could be beneficial context.

📝 Enhancement Note: Proficiency in Adobe After Effects and Premiere Pro is paramount for this role, given the "Motion" specialization. Experience with 3D software like Cinema 4D and collaborative tools like Figma would be significant differentiators, indicating a candidate's ability to work with modern, sophisticated design workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A commitment to pushing creative boundaries and developing fresh, engaging visual solutions that resonate with BMI's audience.

• Collaboration: Fostering a team-oriented environment where ideas are shared freely, feedback is constructive, and collective success is prioritized.

• Brand Integrity: Upholding and enhancing BMI's brand identity across all visual communications, ensuring consistency and professionalism.

• Efficiency & Excellence: Striving for high-quality output delivered in a timely manner, optimizing workflows to meet project demands.

• Diversity & Inclusion: Actively supporting and embodying BMI's core values of diversity and inclusion in all creative endeavors and team interactions.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, communications, and events teams to understand campaign objectives and deliver aligned visual assets.

• Feedback-Driven: Embracing a culture of constructive criticism and iterative design, where feedback from the Art Director, Creative Director, and peers is used to refine and improve creative work.

• Knowledge Sharing: A willingness to share design insights, techniques, and industry trends with the broader creative team to foster collective growth and innovation.

📝 Enhancement Note: The culture emphasizes a balance between individual creative contribution and collaborative teamwork. The values highlight the importance of both artistic expression and adherence to brand strategy, with a strong undercurrent of inclusivity and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Effectively translating BMI's established brand identity and strategic objectives into innovative and compelling motion graphics that appeal to diverse music genres and audiences.

• Managing High Volume & Diverse Projects: Simultaneously handling multiple creative projects with varying deadlines and requirements, from social media snippets to major event key art and video content.

• Adapting to Evolving Trends: Staying current with the rapid pace of change in motion graphics, animation software, and digital content consumption, while ensuring designs remain relevant and impactful.

• Cross-Functional Communication: Effectively communicating complex design concepts and technical requirements to non-design stakeholders, ensuring alignment and buy-in across departments.

Learning & Development Opportunities:

• Advanced Motion Graphics Training: Access to workshops, online courses, or conferences focused on cutting-edge animation techniques, 3D rendering, or new software features.

• Industry Exposure: Opportunities to attend industry events, webinars, or internal sessions related to music rights, entertainment marketing, and pop culture trends.

• Mentorship: Guidance from experienced Creative Directors and Art Directors, fostering skill development in strategic design thinking, project management, and career progression.

• Portfolio Enhancement: Support and opportunities to work on high-profile projects that can significantly bolster a designer's professional portfolio and resume.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic industry, requiring adaptability, strong project management, and excellent communication skills. The growth opportunities are substantial, offering pathways for both technical and strategic career advancement within the organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing motion graphics for a new BMI award show, considering its target audience and the desired tone?" (Focus on concept, visual style, and storytelling.)

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you ensure your design was both innovative and compliant?" (Highlight problem-solving and adherence to strategy.)

• "Imagine you need to create a series of social media animations to promote a partnership between BMI and an emerging artist. What would be your process?" (Focus on workflow, concept development, and platform optimization.) Company & Culture Questions:

• "What excites you most about working for BMI and the music industry?" (Demonstrate genuine interest and understanding of BMI's mission.)

• "How do you approach collaboration within a creative team, and what is your experience working with Art Directors and Creative Directors?" (Showcase teamwork and receptiveness to feedback.)

• "How do you stay updated on design trends, and how do you incorporate them into your work while maintaining brand integrity?" (Highlight continuous learning and strategic application.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the objective, your role, the creative process, key design decisions, challenges overcome, and the final outcome or impact.

• Emphasize Motion: Dedicate significant time to showcasing your motion graphics work. Explain the animation techniques, software used, and how the motion enhances the message or visual appeal.

• Quantify Impact (if possible): If you have data on engagement, reach, or other metrics related to your designs, present it to demonstrate the effectiveness of your work.

• Tailor to BMI: Briefly explain why your selected projects are relevant to BMI's work, mentioning music genres, partnerships, or corporate initiatives where applicable.

• Be Prepared for Technical Questions: Anticipate questions about your software proficiency, specific techniques used, and your approach to problem-solving within the design process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical skill but also strategic thinking, problem-solving abilities, and a strong understanding of brand communication within the music and entertainment industry. The portfolio presentation is a critical component, requiring a well-rehearsed and insightful narrative.

📌 Application Steps

To apply for this Graphic Designer (Motion) position:

• Submit your application through the provided link on the Dayforce platform.

• Curate a Targeted Portfolio: Select your strongest 5-7 motion design projects that best align with the job description, emphasizing work in entertainment, music, or pop culture. Ensure clear case studies demonstrating your process and impact.

• Optimize Your Resume: Highlight relevant experience, software proficiency (especially Adobe Creative Suite, After Effects, Premiere Pro, and any 3D/Figma experience), and achievements that align with the core responsibilities and qualifications. Use keywords from the job description.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on storytelling, clear articulation of your design process, and explaining how your work meets BMI's needs. Practice answering potential interview questions.

• Research BMI: Thoroughly understand BMI's mission, its role in the music industry, its diverse genres, and its recent initiatives to better tailor your application and responses to cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.