Graphic Designer (Motion)

📍 Job Overview

Job Title: Graphic Designer (Motion)

Company: Broadcast Music, Inc.

Location: New York, NY, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-27T18:09:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing visually compelling animated graphics and video assets that align with Broadcast Music, Inc.'s (BMI) brand across diverse music genres, strategic partnerships, and corporate initiatives.

• The position requires a deep understanding of motion design principles to create engaging content for social media, websites, video platforms, and major events like BMI's Award Shows.

• Candidates will manage the entire creative lifecycle of projects, from initial conceptualization through to final delivery, ensuring high-quality visual storytelling.

• This role demands strong collaboration with internal creative teams, including the Art Director and Creative Director, to translate brand strategy into impactful visual designs that resonate with target audiences.

📝 Enhancement Note: While the input job title is "Graphic Designer (Motion)", the detailed responsibilities and required skills strongly indicate a specialization in motion graphics and video production within a broader design function. The role's focus on animated graphics, video assets, and specific software like After Effects and Premiere solidifies this. The "Category" has been inferred based on typical industry classifications for such roles.

📈 Primary Responsibilities

• Conceptualize, design, and produce dynamic animated graphics, video content, and visual assets for BMI's various platforms, including social media, websites, award shows, event key art, and promotional materials.

• Manage a concurrent portfolio of design projects, overseeing each from the initial brief and concept development phase through to final asset delivery, ensuring all deadlines are met.

• Translate BMI's overarching brand strategy and guidelines into creative visual solutions that maintain brand consistency and enhance brand recognition across all music genres and initiatives.

• Collaborate effectively with the Art Director, Creative Director, and other internal stakeholders (e.g., marketing, communications, events) to ensure design concepts are aligned with campaign objectives and business goals.

• Develop and refine graphic elements, titles, end cards, and motion graphics for video projects, ensuring technical specifications for various output platforms are met.

• Stay abreast of current trends in graphic design, motion graphics, social media, and the music/entertainment industry to inject fresh perspectives and innovative approaches into creative work.

• Contribute to a positive and inclusive team environment, actively participating in design critiques and knowledge-sharing sessions.

• Perform other related duties as assigned to support the creative team's objectives and BMI's corporate needs.

📝 Enhancement Note: The "Primary Responsibilities" have been detailed to reflect the specific nature of motion design work within a corporate creative environment, emphasizing project lifecycle management, brand integration, and cross-functional collaboration, aligning with industry standards for creative roles.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Motion Design, Graphic Design, Fine Arts, or a closely related field.

Experience: Minimum of 4+ years of professional experience in motion graphics and graphic design, gained either within an in-house creative department or a design/advertising agency.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on After Effects for motion graphics and animation.

• Expert-level skills in Adobe Photoshop for asset creation and manipulation.

• Solid experience with Adobe Premiere Pro for video editing and assembly.

• Comprehensive understanding of design principles, including typography, color theory, layout, and composition.

• Proven ability to develop and execute creative concepts that align with brand strategy and marketing objectives.

• Demonstrated experience in managing multiple design projects simultaneously, from concept to completion, within deadline-driven environments.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts and feedback effectively to creative leadership and team members.

Preferred Skills:

• Experience with 3D design and animation software such as Cinema 4D.

• Familiarity with collaborative design platforms like Figma.

• Understanding of design implementation within the live music, festival, and broader entertainment industries.

• A genuine passion for music and entertainment, coupled with an awareness of current design and media trends.

• Detail-oriented approach with a strong sense of collaboration and flexibility.

📝 Enhancement Note: The "Required Skills" have been expanded to include specific software proficiencies and core design competencies mentioned in the job description. "Preferred Skills" have been added to capture additional software and industry knowledge that would be advantageous for a candidate. The experience level has been refined based on the "2-5 Years" AI inference.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating professional experience and expertise in motion graphics and graphic design.

• Showcase a range of projects that highlight proficiency in creating animated graphics, video assets, social media content, and event-related visuals.

• Projects should exemplify strong conceptual thinking, aesthetic execution, and technical skill in animation and design software.

Process Documentation:

• The portfolio should illustrate an understanding of the design workflow, from initial concept development and storyboarding to asset creation, animation, rendering, and final delivery.

• For video projects, demonstrate an ability to manage project timelines, asset organization, and version control effectively.

• Showcase how design concepts are translated and adapted for various platforms (social media, web, video) while maintaining brand integrity and visual impact.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" section has been tailored to emphasize the critical role of a portfolio for a motion designer. It focuses on showcasing the creative process, technical execution, and alignment with brand strategy, which are key evaluation criteria for such roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Motion Graphic Designers with 4+ years of experience in New York City, the estimated salary range for this position is $75,000 - $95,000 annually. This estimate considers the cost of living in New York City, the specific experience required, and the specialized skill set in motion design.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance plans.

• Retirement Savings Plan (e.g., 401k) with potential company match.

• Paid Time Off (PTO), including vacation days, sick leave, and holidays.

• Opportunities for professional development, including workshops, seminars, and potentially conference attendance.

• Employee Assistance Program (EAP) offering confidential support services.

• Potential for performance-based bonuses or annual merit increases.

Working Hours: The standard working hours for this role are 40 hours per week, typically from Monday to Friday. While the role is on-site, occasional flexibility may be required to meet project deadlines or attend events outside of standard business hours, with appropriate compensatory time or overtime arrangements where applicable.

📝 Enhancement Note: A salary range has been estimated based on the role's requirements, experience level, and location (New York City), reflecting typical compensation for a Motion Graphic Designer. Common corporate benefits have been included as typical offerings for a company of BMI's nature. The working hours are confirmed based on the AI inference.

🎯 Team & Company Context

🏢 Company Culture

Industry: Music & Entertainment Licensing / Performing Rights Organization. Broadcast Music, Inc. (BMI) plays a crucial role in the music ecosystem by licensing the public performances of its affiliated songwriters, composers, and music publishers, and collecting the associated fees for distribution. This context means the creative team operates within a dynamic industry deeply connected to artists, genres, and cultural trends.

Company Size: Broadcast Music, Inc. is a significant organization, likely falling into the medium to large enterprise category (based on typical industry structures for PROs). This size suggests a structured environment with established processes, but also opportunities for impact and visibility within specific departments like Creative.

Founded: Broadcast Music, Inc. was founded in 1939. This long history indicates a stable organization with a deep understanding of the music industry, a rich heritage, and a well-established corporate culture that values experience and tradition while adapting to modern music trends and technologies.

Team Structure:

• The Creative department likely comprises various specialists, including graphic designers, motion designers, art directors, and potentially content creators, all working under a Creative Director.

• The Motion Graphic Designer reports to the Creative Director and works closely with the Art Director, indicating a hierarchical structure within the creative function focused on design excellence and brand consistency.

Methodology:

• Data-driven creative decision-making, leveraging insights from audience engagement, campaign performance, and industry trends to inform design strategies.

• Agile project management methodologies may be employed to manage creative workflows, ensuring efficient delivery of assets for various campaigns and events.

• Emphasis on maintaining brand consistency and visual identity across all creative outputs, ensuring a cohesive brand experience for BMI's diverse stakeholders.

Company Website: https://bmi.com/

📝 Enhancement Note: The "Company Culture" section has been enriched by researching Broadcast Music, Inc.'s industry and history. This provides context for the creative team's work, suggesting a blend of tradition and innovation, and highlights the importance of brand consistency in the music licensing space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Motion Graphic Designer. It requires a solid foundation of 4+ years of experience, indicating a candidate who has moved beyond entry-level tasks and can independently manage projects, contribute creatively, and work within established brand guidelines. The responsibilities suggest a contributor role focused on execution and creative problem-solving, rather than team leadership or strategic oversight.

Reporting Structure: The Motion Graphic Designer reports to the Creative Director and works closely with the Art Director. This direct reporting line to senior creative leadership means there are clear channels for creative direction, feedback, and project assignment. It also implies a collaborative relationship with the Art Director, who likely provides day-to-day guidance and mentorship.

Operations Impact: While not a traditional "Revenue Operations" role, this position has a significant impact on BMI's brand perception, marketing effectiveness, and overall communication strategy. High-quality visual assets and compelling motion graphics enhance brand recognition, support promotional campaigns for songwriters and events, and contribute to BMI's professional image within the music industry. The success of award shows, social media engagement, and corporate communications often relies heavily on the creative output of this role.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced motion graphics techniques, 3D animation, or specific software (e.g., Cinema 4D, advanced After Effects plugins).

• Creative Leadership: Progress to a Senior Motion Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Art Direction: With proven creative vision and leadership potential, there may be opportunities to move into an Art Director role, overseeing specific creative projects or channels.

• Cross-Departmental Experience: Opportunities to work on diverse projects for different BMI departments can broaden understanding of the business and open doors to related roles in marketing or brand management.

📝 Enhancement Note: The "Career & Growth Analysis" section has been adapted to interpret the "Operations Impact" and "Growth Opportunities" within the context of a creative role, focusing on how design contributes to business objectives and outlining potential career progression paths within a creative department.

🌐 Work Environment

Office Type: This is an on-site position, indicating a traditional office-based work environment within Broadcast Music, Inc.'s New York City location. This setting is conducive to face-to-face collaboration, spontaneous brainstorming, and direct mentorship.

Office Location(s): The primary office is located in New York, NY. This urban setting offers accessibility via public transportation and places the employee within a vibrant professional hub. Candidates should confirm the specific address and commute details during the interview process.

Workspace Context:

• The workspace is expected to be a collaborative creative environment where designers can interact with peers and leadership, fostering a culture of shared ideas and constructive feedback.

• Access to industry-standard design software and hardware will be provided, essential for executing high-quality motion graphics and video production.

• Opportunities for direct interaction with the Art Director and Creative Director will facilitate clear communication of project requirements and creative direction, ensuring alignment with BMI's brand standards.

Work Schedule: The role typically adheres to a standard 40-hour work week, Monday through Friday. While on-site, there might be occasional requirements for extended hours to meet critical project deadlines or support live events, which is common in the creative and entertainment industries.

📝 Enhancement Note: Based on the "On-site" AI inference, the "Work Environment" section describes a typical office setting, emphasizing collaboration and access to necessary tools, relevant for a creative role based in a major city like New York.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial review of applications, focusing on experience, qualifications, and the presence of a portfolio.

• Portfolio Review & Creative Assessment: Candidates will be asked to present their portfolio, showcasing relevant motion design and graphic design work. This stage assesses technical skills, creative vision, problem-solving abilities, and understanding of brand application. Expect to discuss specific projects, your role, and the creative process.

• Hiring Manager/Team Interview: An interview with the Creative Director and/or Art Director to discuss your experience, approach to design challenges, collaboration style, and fit with the creative team's culture. Case studies or hypothetical design challenges related to BMI's needs (e.g., creating a short animated social media graphic for a BMI event) may be presented.

• Final Interview: Potentially a final interview with higher management or HR to discuss overall fit, compensation, and terms of employment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your motion graphics skills, ability to work with brand guidelines, and experience in creating assets for social media, video, or events.

• Highlight Your Role: Clearly define your specific contributions to each project, especially if it was a collaborative effort.

• Showcase Process: For key projects, briefly explain your conceptual thinking, design process, software used, and how you addressed client/brand needs. Visualizing the process (e.g., storyboards, style frames) can be very effective.

• Demonstrate Versatility: Include a mix of styles and project types if possible, but prioritize quality and relevance to BMI's work in music and entertainment.

• Technical Proficiency: Ensure your portfolio clearly demonstrates expertise in Adobe After Effects, Photoshop, and Premiere Pro. Mentioning experience with Cinema 4D or Figma would be a plus.

Challenge Preparation:

• Understand BMI's Brand: Research BMI's current branding, visual identity, and recent marketing campaigns. Familiarize yourself with the types of artists and genres they represent.

• Practice Motion Graphics: Be prepared to discuss how you would approach creating a short animated graphic for an event announcement, a social media post promoting an artist, or a title sequence for a video. Think about pacing, visual style, and incorporating branding elements.

• Storytelling: Practice articulating your design decisions and the intended impact of your work. How does your design communicate a message or evoke a feeling?

📝 Enhancement Note: The "Application & Portfolio Review Process" has been structured to provide a realistic outline of typical interview stages for a creative role, with specific advice tailored to a motion graphic designer, emphasizing portfolio importance and preparation for creative challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for creating sophisticated motion graphics, animations, and visual effects. Proficiency is expected for complex animations, keyframing, and compositing.

• Adobe Photoshop: Crucial for designing static assets, manipulating images, and preparing graphics for animation. Expertise in layer management, color correction, and graphic optimization is key.

• Adobe Premiere Pro: Necessary for video editing, assembling motion graphics into sequences, and final output rendering. Understanding of video timelines, codecs, and export settings is vital.

Analytics & Reporting:

CRM & Automation:

Collaboration & Design Tools:

• Figma: Mentioned as a potential plus, indicating that experience with collaborative design and prototyping tools could be advantageous for team workflows and cross-functional communication.

• Cinema 4D: Listed as a preferred skill, suggesting that proficiency in 3D modeling, texturing, and rendering could be a significant advantage for more advanced visual projects.

📝 Enhancement Note: The "Tools & Technology Stack" section focuses on the core software required for motion graphics and design, as explicitly stated in the job description. It also includes the preferred tools, highlighting their potential value for specific types of projects or collaborative workflows within the creative team.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value driving the creation of fresh, engaging visual content that keeps BMI at the forefront of the music and entertainment industry's visual landscape.

• Collaboration & Teamwork: Emphasis on working effectively within the creative team and across departments to achieve shared goals, fostering an environment where ideas are exchanged freely and constructively.

• Brand Integrity & Excellence: A commitment to upholding BMI's brand standards and delivering high-quality design work that reflects the company's reputation and mission.

• Passion for Music & Entertainment: A shared enthusiasm for the industry that fuels creative output and ensures an understanding of the cultural context in which BMI operates.

• Diversity & Inclusion: Actively supporting and cultivating a diverse and inclusive workplace, reflecting the broad spectrum of artists and music genres BMI represents.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with marketing, communications, and events teams to translate campaign objectives into compelling visual narratives.

• Feedback-Driven Process: A culture that encourages constructive feedback during design reviews to refine concepts and ensure the final output meets strategic and aesthetic goals.

• Knowledge Sharing: Opportunities for designers to share insights on new tools, techniques, and industry trends, promoting continuous learning and collective improvement within the creative department.

📝 Enhancement Note: The "Team Culture & Values" section has been developed by inferring likely values for a creative team within an established organization like BMI, emphasizing creativity, collaboration, brand stewardship, and industry passion. These are common drivers in creative departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: The challenge of producing fresh, dynamic motion graphics while strictly adhering to BMI's established brand guidelines and maintaining consistency across diverse initiatives.

• Rapidly Evolving Media Landscape: Keeping pace with the constant evolution of social media platforms, video formats, and design trends to ensure BMI's visual content remains relevant and impactful.

• Managing Diverse Project Demands: Effectively juggling multiple projects simultaneously, each with unique creative requirements, deadlines, and stakeholder expectations from various departments.

• Translating Complex Concepts: The task of visually representing abstract concepts related to music licensing, royalties, and corporate initiatives in an engaging and easily understandable manner.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in After Effects, explore 3D animation with Cinema 4D, or learn new design software and plugins relevant to motion graphics.

• Industry Conferences & Workshops: Potential to attend industry events (e.g., design, animation, music tech conferences) to gain insights, network, and learn about emerging trends and best practices.

• Mentorship & Skill Development: Learning from experienced Creative Directors and Art Directors, gaining insights into higher-level creative strategy, project management, and career advancement within the design field.

• Exposure to Diverse Projects: Working on a wide array of creative projects for different BMI departments offers broad experience and the chance to develop versatile design skills.

📝 Enhancement Note: The "Challenges & Growth Opportunities" section identifies potential hurdles a motion graphic designer might face in this role and outlines avenues for professional development, drawing on common career paths and industry trends.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to create animated assets for a brand you were not initially familiar with. How did you approach understanding and applying their brand strategy?" (Assesses brand integration skills)

• "Walk us through your process for creating a short animated video for social media, from concept to final delivery. What are the key considerations at each stage?" (Evaluates workflow and project management)

Company & Culture Questions:

• "What interests you about working for Broadcast Music, Inc., specifically within our creative team?" (Gauges genuine interest and research)

• "How do you see your motion design skills contributing to BMI's mission of supporting songwriters and music creators?" (Assesses alignment with company purpose)

Portfolio Presentation Strategy:

• Storytelling Approach: For each project, frame it as a narrative: the challenge, your solution (design process), and the outcome (impact/results).

• Highlight Technical Skills: Be ready to discuss your technical process, specific software techniques used (especially After Effects, Photoshop, Premiere), and any problem-solving related to animation or rendering.

• Quantify Impact (if possible): If any of your past work led to measurable results (e.g., increased social media engagement, successful event promotion), be prepared to share those metrics.

• Tailor to BMI: Emphasize projects that demonstrate experience in music, entertainment, corporate branding, or event promotion. Show an understanding of their visual language and target audience.

📝 Enhancement Note: The "Interview Preparation" section provides specific, actionable advice for candidates, including example questions that probe crucial skills and cultural fit, as well as strategic tips for presenting a portfolio effectively for a motion design role at a company like BMI.

📌 Application Steps

To apply for this Graphic Designer (Motion) position:

• Submit your application through the provided application link on the Dayforce portal.

• Portfolio Preparation: Curate your strongest motion graphics and design work. Select 4-6 projects that best showcase your animation skills (After Effects), graphic design capabilities (Photoshop), video editing (Premiere Pro), and ability to work within brand guidelines, ideally with experience relevant to music or entertainment.

• Resume Optimization: Tailor your resume to highlight your 4+ years of experience, proficiency in required software (Adobe Creative Suite), and any experience in similar industries. Quantify achievements where possible, such as projects completed or impact on campaigns.

• Interview Practice: Prepare to discuss your portfolio in detail, articulate your creative process, and answer questions about brand strategy, collaboration, and your passion for music. Practice presenting your case studies concisely and effectively.

• Company Research: Thoroughly research Broadcast Music, Inc. (BMI), its mission, its role in the music industry, its recent campaigns, and its brand aesthetic to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.