Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+, Lingerie Brand, US Market)

Company: Partner Company (Managed by Jobgether)

Location: Croatia

Job Type: Full-time (Initially Part-time with potential to grow)

Category: Creative & Design / Marketing Operations

Date Posted: September 3, 2026

Experience Level: Middle+ (2+ years)

Remote Status: Fully Remote (with optional office access in Kyiv and Warsaw)

🚀 Role Summary

• Develop and continuously evolve a distinctive brand identity for an emerging lingerie brand targeting the U.S. market, ensuring visual consistency across all platforms.

• Create high-impact visual assets for digital campaigns, e-commerce, social media, email marketing, and advertising, translating brand strategy into compelling visual concepts.

• Execute sophisticated photo retouching and color correction to maintain a premium aesthetic for campaign and product imagery.

• Collaborate closely with marketing and social media teams in a fast-paced, remote-first environment to drive creative direction and brand perception.

• Design print materials for offline advertising, packaging, and other physical brand experiences, contributing to a holistic brand presence.

📝 Enhancement Note: While this role is for a Graphic Designer, the emphasis on brand consistency, digital campaign assets, e-commerce visuals, and collaboration with marketing teams places it within the broader scope of Marketing Operations and GTM (Go-To-Market) support. The "US market" focus indicates a need for cultural relevance and strategic visual planning.

📈 Primary Responsibilities

• Own the development and ongoing refinement of the brand book, ensuring a distinctive, consistent, and trend-aligned visual identity.

• Design and adapt a wide range of visual assets for web, social media, email, paid digital advertising, and other customer touchpoints.

• Perform detailed retouching and color correction on campaign and e-commerce photography to uphold a premium visual standard.

• Partner with marketing and social media teams to translate campaign objectives and brand strategies into effective visual designs.

• Produce print-ready materials for lookbooks, packaging, event collateral, and offline advertising campaigns.

• Contribute creatively to mood boards and visual concept development, influencing the overall aesthetic direction.

• Manage multiple design projects concurrently, ensuring quality, consistency, and timely delivery in a dynamic setting.

• Establish and elevate design standards, proactively identifying opportunities to enhance the brand experience through visual innovation.

📝 Enhancement Note: The responsibilities highlight a need for proactive contribution and ownership, suggesting the candidate should be able to operate with a degree of autonomy and strategic input, rather than solely executing predefined tasks.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for this level.

Experience: 2+ years of professional graphic design experience, with a strong preference for candidates with a background in fashion, lingerie, beauty, lifestyle, or premium consumer brands.

Required Skills:

• Visual Design Expertise: Proven ability in layout, typography, composition, visual hierarchy, and maintaining brand consistency.

• Adobe Creative Suite Proficiency: Expert command of Photoshop, Illustrator, and Lightroom for design, illustration, and photo manipulation.

• Figma Proficiency: Demonstrated skill in using Figma for design, prototyping, and collaborative workflows.

• Photo Retouching & Color Correction: Hands-on experience in advanced image editing for premium visual output.

• Print Design Production: Experience creating print-ready materials for various marketing collateral (e.g., lookbooks, packaging, advertising).

• Brand Identity Development: Ability to develop and evolve a comprehensive brand book and visual guidelines.

• Portfolio: A strong, sophisticated portfolio showcasing visual storytelling, design acumen, and a clear personal aesthetic point of view.

• Project Management: Ability to manage competing priorities, work independently, and meet deadlines in a fast-paced environment.

• Collaboration & Communication: Proactive, collaborative mindset with strong communication skills, acting as a creative partner.

Preferred Skills:

• Video Editing: Basic video editing skills, especially for short-form social media content.

• Fashion/Lifestyle Industry Experience: Direct experience within the fashion, lingerie, beauty, or premium lifestyle sectors.

• Early-Stage Brand Building: Experience contributing to the visual identity of a brand from its inception.

📝 Enhancement Note: The emphasis on a "strong aesthetic point of view" and acting as a "creative partner" rather than just executing briefs suggests that candidates with initiative, strategic thinking, and a passion for brand building will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Showcase projects that effectively convey a narrative or brand message through design.

• Brand Consistency: Include examples demonstrating the ability to maintain a cohesive visual identity across multiple touchpoints and campaigns.

• Design Sophistication: Highlight work that reflects a strong aesthetic, attention to detail, and an understanding of contemporary trends, particularly in fashion or lifestyle.

• Technical Proficiency: Feature examples that clearly demonstrate mastery of Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and Figma, including retouching and print-ready outputs.

• Process Examples: If possible, include case studies or descriptions that touch upon the design process, from concept development to final asset delivery, especially for complex projects.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for asset creation, from brief to delivery.

• Brand Guideline Implementation: Show how you translate and enforce brand guidelines through design execution.

• Collaboration Processes: Illustrate how you collaborate with cross-functional teams (marketing, social media) to achieve design objectives.

📝 Enhancement Note: The requirement for a strong portfolio with a "clear personal point of view" and the ability to act as a "creative partner" implies that the portfolio should not just be a collection of work but a curated representation of the candidate's strategic thinking and creative vision within a brand context.

💵 Compensation & Benefits

Salary Range: Given the "middle+" experience level, a "US market" target, and a "competitive market-based compensation" statement, the salary would typically range from $55,000 to $75,000 USD annually for a full-time equivalent role. As the role starts part-time, the initial compensation will be prorated. The exact figure will depend on the candidate's experience, specific skills, and the final determination of full-time equivalency.

Benefits:

• Competitive Market-Based Compensation: Salary aligned with industry standards.

• Flexible Working Hours: Ability to manage work schedule to accommodate personal needs and optimize productivity.

• Fully Remote Work: Freedom to work from anywhere, with optional access to offices in Kyiv and Warsaw.

• Unlimited Paid Time Off (PTO): Generous time off policy contingent on meeting agreed performance KPIs.

• Professional Development: Support for education, training, and participation in relevant industry events.

• Work-Related Travel Support: Assistance for travel necessary for job functions.

• Mentorship: Guidance and support from experienced professionals.

• Supportive Team Culture: An empowering and collaborative work environment.

• Opportunity for Growth: Potential to transition to a full-time role and significant creative ownership in an emerging brand.

Working Hours: The role begins as part-time with the potential to grow into a full-time position. While specific hours aren't stated, the "flexible working hours" benefit suggests a focus on output and productivity rather than strict adherence to a 9-to-5 schedule. A full-time equivalent would typically be 40 hours per week.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for mid-level graphic designers targeting the US market, considering the remote nature and the company's ambition. The "unlimited PTO" tied to KPIs is a unique benefit that requires careful understanding of performance expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (specifically Lingerie), E-commerce, Direct-to-Consumer (DTC).

Company Size: Early-stage startup, likely small to medium-sized, growing rapidly.

Founded: Recently founded, focused on establishing a strong presence in the U.S. market.

Team Structure:

• Operations Team: The Graphic Designer will work closely with marketing and social media teams. The overall team is likely lean and agile, common in early-stage DTC brands.

• Reporting Structure: The designer will likely report to a Marketing Lead or Creative Director.

• Cross-functional Collaboration: High emphasis on collaboration between design, marketing, and social media to ensure cohesive brand messaging and campaign execution.

Methodology:

• Data-Driven Design: While creative, the design output will need to be informed by performance metrics from digital campaigns and e-commerce.

• Agile Development: Expect a fast-paced environment with iterative design processes and quick turnarounds.

• Brand-Centric Approach: All creative efforts will be focused on building and reinforcing a distinctive brand identity.

Company Website: Not provided, but likely a direct-to-consumer e-commerce platform once launched. The company is managed via Jobgether.

📝 Enhancement Note: The context of an early-stage fashion brand targeting the US market implies a need for a designer who is adaptable, understands DTC dynamics, and can contribute to building a brand from the ground up. The "remote-first" nature suggests strong asynchronous communication skills are vital.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "middle+" Graphic Designer. It offers significant creative ownership and the potential to shape a brand's visual identity from an early stage. It's not a typical "operations" role in the RevOps/SalesOps sense, but the design work directly supports GTM strategies.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Director, collaborating closely with social media specialists.

Operations Impact: The visual assets created will directly impact brand perception, customer engagement, conversion rates on e-commerce platforms, and the overall success of marketing campaigns within the competitive U.S. market. The designer's work is crucial for the brand's Go-To-Market strategy.

Growth Opportunities:

• Full-Time Transition: The role is designed to grow from part-time to full-time as the brand scales, offering job security and increased responsibility.

• Creative Leadership: As the brand grows, there's potential to move into a Lead Designer or Art Director role, managing a design team or overseeing larger creative projects.

• Skill Development: Opportunities to gain experience in a specific niche (lingerie/fashion), learn about the U.S. market dynamics, and potentially develop skills in video editing or other emerging creative areas.

• Brand Building Impact: The chance to leave a significant creative mark on an emerging brand, which can be a powerful career differentiator.

📝 Enhancement Note: While not a traditional operations role, this position offers substantial growth potential within a creative and marketing function that is integral to Go-To-Market success. The emphasis on "creative ownership" and "building the visual identity" is a key growth driver.

🌐 Work Environment

Office Type: Fully Remote. Optional access to offices in Kyiv and Warsaw is provided, suggesting these might be hubs for other team members or strategic meetups.

Office Location(s): Primary work location is remote, with optional access to physical offices in Kyiv and Warsaw. The company targets the US market, but the team is likely distributed, with a strong presence in Europe.

Workspace Context:

• Remote Collaboration: The environment is remote-first, emphasizing digital communication tools and asynchronous collaboration.

• Tools & Technology: Access to standard design software (Adobe Creative Suite, Figma) is essential.

• Team Interaction: Regular strategy meetups across Europe are mentioned, indicating opportunities for in-person team building and strategic alignment.

Work Schedule: Flexible working hours are offered, allowing for autonomy in managing one's schedule. A full-time equivalent is likely 40 hours per week, but the focus is on productivity and meeting KPIs rather than a rigid schedule.

📝 Enhancement Note: The "remote-first" environment with optional office access and the mention of "regular strategy meetups across Europe" suggests a hybrid approach to team cohesion and strategic alignment, balancing remote flexibility with in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• AI-Powered Matching: Jobgether's AI system will initially screen applications based on core requirements.

• Shortlist to Hiring Company: Top candidates are passed to the partner company for their internal review.

• Internal Interviews: The hiring company will conduct subsequent interviews, likely including:

  • Portfolio Review: A deep dive into the candidate's portfolio, focusing on aesthetic point of view, technical skills, and brand relevance.
  • Creative Challenge/Case Study: Potential assignment to assess design process, problem-solving, and ability to translate brand strategy into visuals for the US market.
  • Cultural Fit Interview: Assessment of collaboration style, proactivity, and alignment with a remote-first, early-stage startup culture.

• Final Decision: Managed by the partner company.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your ability to design for fashion, lingerie, or premium lifestyle brands, and specifically for the US market.

• Highlight Brand Building: Include examples that demonstrate your process for developing or evolving a brand's visual identity, not just executing individual assets.

• Showcase Technical Skills: Ensure your portfolio clearly demonstrates proficiency in Photoshop, Illustrator, Lightroom, and Figma, with examples of advanced retouching and print-ready outputs.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, and the impact of your design solutions. Focus on visual storytelling.

• Demonstrate Proactivity: If possible, include speculative work or case studies that show how you would approach designing for a brand like this, demonstrating your "creative partner" mindset.

Challenge Preparation:

• Understand the Brand: Research current trends in lingerie and fashion marketing, especially within the US market.

• Anticipate Design Tasks: Be prepared to design social media graphics, ad banners, or a concept for a lookbook page, focusing on brand consistency and aesthetic.

• Articulate Your Process: Be ready to explain your design decisions, how you ensure brand alignment, and how you would approach photo retouching for a premium feel.

📝 Enhancement Note: The AI screening process means that keywords and clear alignment with the stated requirements are crucial for initial consideration. The portfolio review will be a critical stage, requiring candidates to proactively demonstrate their strategic and creative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and Lightroom for image editing, vector graphics, and photo manipulation.

• Figma: Required for collaborative design, prototyping, and potentially UI/UX elements for web and digital assets.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts engagement metrics (e.g., click-through rates on ads, conversion rates on e-commerce) is beneficial. Familiarity with reporting dashboards (e.g., Google Analytics, social media analytics) could be a plus. CRM & Automation:

• Not directly applicable to this design role, but understanding how design assets are used within marketing automation platforms (e.g., email marketing) is helpful.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma indicates the core technical requirements. Proficiency in these tools is non-negotiable and should be prominently featured in the candidate's portfolio and resume.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original ideas and pushing creative boundaries to establish a distinctive brand.

• Brand Stewardship: A commitment to maintaining a consistent, high-quality visual identity across all touchpoints.

• Collaboration: Working effectively with marketing, social media, and other teams to achieve shared goals.

• Proactivity & Ownership: Taking initiative, acting as a creative partner, and owning design decisions.

• Adaptability: Thriving in a fast-paced, early-stage environment with evolving needs.

• Data-Informed Creativity: Using insights and performance metrics to guide design decisions where appropriate.

Collaboration Style:

• Remote-First Communication: Reliance on digital tools for seamless communication and project sharing.

• Cross-functional Synergy: Close working relationships with marketing and social media teams to ensure cohesive campaign execution.

• Feedback Integration: Openness to constructive criticism and iterative design processes.

• Knowledge Sharing: Contributing to a culture where ideas and best practices are shared freely.

📝 Enhancement Note: The emphasis on "proactive, collaborative mindset" and acting as a "creative partner" suggests a culture that values initiative, teamwork, and a shared vision for brand building, rather than a hierarchical, command-and-control structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Creating a unique and compelling visual identity for a brand entering a competitive market (US lingerie) from scratch.

• Balancing Creative Vision with Market Needs: Ensuring the brand's aesthetic is both distinctive and culturally relevant to the US target audience.

• Remote Collaboration Dynamics: Effectively communicating and collaborating in a fully remote, fast-paced environment.

• Managing Multiple Priorities: Juggling various design requests and projects with varying deadlines.

• Transitioning from Part-time to Full-time: Adapting to increased workload and responsibilities as the brand scales.

Learning & Development Opportunities:

• Niche Industry Expertise: Deepen understanding of the lingerie and fashion industry's visual language and marketing strategies.

• US Market Acumen: Gain insights into consumer preferences and design trends specific to the U.S. market.

• Brand Building Experience: Develop a portfolio showcasing significant contributions to a brand's visual identity from an early stage.

• Creative Ownership: Opportunity to take significant ownership of design direction and lead creative initiatives.

• Skill Expansion: Potential to learn new design techniques, software, or emerging media (e.g., short-form video).

📝 Enhancement Note: The primary challenge and growth opportunity lie in the chance to significantly influence and build the visual identity of a new brand, offering substantial creative ownership and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand book for a new lingerie brand targeting the U.S. market?" (Focus on process, research, key elements, and aesthetic considerations).

• "Describe a time you had to balance a strong personal aesthetic with client or brand requirements. How did you ensure both were met?" (Demonstrates collaboration and problem-solving).

• "Walk us through a project in your portfolio where you significantly improved a brand's visual communication or engagement. What was your process and the outcome?" (Showcases impact and strategic thinking). Company & Culture Questions:

• "What excites you about working with an early-stage fashion brand, specifically in the lingerie sector?" (Assesses passion and industry interest).

• "How do you typically collaborate with marketing or social media teams on campaign visuals?" (Evaluates teamwork and communication).

• "Describe your experience working in a remote-first environment. What strategies do you use to stay productive and connected?" (Tests remote work readiness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each featured project, clearly articulate the problem, your proposed solution (design), your process, and the results or impact.

• Highlight US Market Relevance: For relevant projects, explain how your design choices consider the target audience and cultural nuances of the US market.

• Showcase Technical Prowess: Be ready to discuss your techniques in Photoshop, Illustrator, Lightroom, and Figma, especially regarding retouching and achieving a premium look.

• Emphasize Brand Consistency: Demonstrate how you maintain brand integrity across different assets and platforms.

• Be Prepared for Spec Work: If a design challenge is assigned, be ready to present your approach and rationale clearly and concisely.

📝 Enhancement Note: Candidates should prepare to speak to their creative process, problem-solving skills, and ability to contribute strategically to brand building, rather than just executing design tasks. Demonstrating an understanding of the US market and the fashion/lingerie industry is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Jobgether link.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in fashion, lifestyle, lingerie, or premium consumer brands, with a strong emphasis on visual storytelling and brand identity development.

• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant industry experience. Use keywords like "Graphic Designer," "Brand Identity," "E-commerce," "US Market," and "Lingerie."

• Prepare Your Narrative: Be ready to articulate your design process, creative vision, and how you can contribute to building a new brand's visual identity during interviews. Practice presenting your portfolio with a focus on strategic impact.

• Research the Market: Understand current trends in the US lingerie market and DTC fashion marketing to inform your responses and demonstrate cultural relevance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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