Graphic Designer (mid-senior)

📍 Job Overview

Job Title: Graphic Designer (mid-senior)

Company: Frida

Location: Miami, Florida, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 28, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is integral to shaping and curating the Frida brand's visual identity across all customer touchpoints.

• Responsible for the end-to-end design and production of a wide array of brand assets for digital, print, packaging, and presentation needs.

• Ensures brand consistency and adherence to brand personality across all channels, from website and email to advertisements and in-store collateral.

• Requires expert-level proficiency in Adobe Creative Suite and Figma, with a strong understanding of digital printing processes and multimedia formats.

• Collaboration with the marketing team is key, involving regular meetings with the Marketing Director to align on creative priorities and project execution.

📝 Enhancement Note: This role is specifically for a Graphic Designer with mid-to-senior level experience, focusing on brand execution and asset creation. The hybrid work model suggests a need for strong self-management and communication skills, particularly for remote days. The emphasis on Adobe Creative Suite and Figma indicates a requirement for technical design expertise.

📈 Primary Responsibilities

• Design and produce a diverse range of brand assets for the Frida website, email campaigns, social media platforms, editorial content, advertisements, and in-store collateral.

• Oversee projects from conceptualization through production, including quality control and final release, ensuring all deliverables meet strategic objectives and brand guidelines.

• Maintain strict brand consistency and ensure designs reflect the company's personality and messaging across all integrated marketing channels.

• Manage multiple design projects simultaneously under tight deadlines, prioritizing tasks effectively to meet business demands in a fast-paced environment.

• Stay current with industry trends, design innovations, and the latest technological advancements to bring fresh perspectives and effective solutions to the team.

• Perform photo retouching as needed to enhance visual assets for marketing materials.

• Collaborate closely with the Marketing Director through weekly meetings to understand and execute on marketing and creative priorities.

• Contribute to other assigned creative projects that support the overall marketing and brand strategy.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create visually appealing assets but also manage the entire production lifecycle and ensure strategic alignment with marketing goals. The mention of "brand personality" and "raw reality of parenting" suggests a unique brand voice that the designer must capture.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree in Design or a related field. Experience:

• 5+ years of professional graphic design experience, with a preference for candidates with experience in a marketing department or creative agency setting. Required Skills:

• Expert-level proficiency in Adobe Creative Suite 5.5+ (Illustrator, Photoshop, InDesign).

• Expert-level proficiency in Figma.

• Strong understanding of digital printing processes and their application to various materials.

• Demonstrated ability to apply design principles effectively to both Print and Digital formats.

• Experience in preparing and releasing digital assets such as banner ads, website pages, and email campaigns.

• Solid design skills across print, web/digital, multi-page collateral, multimedia, and video production.

• Proficiency in GSuite (specifically Google Slides and Google Docs) and Asana for project management and collaboration.

• Ability to create organized, shareable files for seamless team collaboration. Preferred Skills:

• Experience with AfterEffects for motion graphics and video storyboarding.

• Knowledge of photography, illustration, and typography.

• Familiarity with coding for Mailchimp or similar email marketing platforms.

• Ability to storyboard creative concepts using tools like Illustrator as a minimum requirement.

📝 Enhancement Note: The emphasis on "expert level" for Figma, Illustrator, Photoshop, and InDesign, along with specific application points for Print and Digital, indicates a high technical bar. The inclusion of GSuite and Asana points to the company's operational tools and collaborative workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating expertise in digital, print, packaging, and presentation formats.

• Include examples that highlight brand consistency and the ability to translate brand personality into visual assets across various channels.

• Present case studies or project breakdowns that illustrate the design process from concept development to final execution, including problem-solving approaches.

• Demonstrate proficiency in using Adobe Creative Suite and Figma through the quality and complexity of the showcased work.

• Provide evidence of experience in preparing digital assets for web, email, and advertising platforms. Process Documentation:

• Candidates are expected to articulate their design process, including how they approach concept development, asset creation, and project management.

• The ability to explain how designs are optimized for different production methods (e.g., digital printing) and platforms (web, mobile) will be crucial.

• Examples of how projects were managed using tools like Asana or similar project management software are beneficial.

• Demonstrating how brand guidelines were adhered to and maintained across multiple projects will be highly valued.

📝 Enhancement Note: For a mid-senior designer, a portfolio is paramount. It should not only showcase creative output but also the strategic thinking, process management, and technical execution capabilities relevant to a marketing team. The emphasis on brand consistency and multi-channel execution is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-senior Graphic Designer in Miami, Florida, with 5-10 years of experience and expertise in Figma and the Adobe Creative Suite, the estimated salary range is between $70,000 and $95,000 annually. This estimate considers the hybrid work model and the comprehensive benefits package offered. Benefits:

• Robust health benefits including comprehensive medical, vision, and dental plan options.

• Employer-paid life insurance and supplemental insurance options (Accident, Short-Term/Long-Term Disability, Cancer Coverage, etc.).

• Flexible Spending Accounts (FSA) & Health Savings Accounts (HSA).

• 401k matching up to 4% with immediate vesting.

• Generous paid time off program, including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off.

• Pregnancy and parental leave.

• Weekly wellness programming in-office.

• Dog-friendly office environment.

• Learning & development opportunities for professional and personal growth.

• Company-wide events & outings, including an annual Fam Jam family carnival and an annual Day of Service.

• Exclusive employee product discounts. Working Hours:

• Standard full-time position, typically around 40 hours per week. The hybrid model allows for remote work on Mondays and Fridays, with in-office presence required Tuesdays through Thursdays. This structure aims to balance collaboration with flexibility.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role in the Miami area, considering the specified experience level and required technical skills. The benefits package is extensive and aligns with what many mid-to-large sized companies offer. The hybrid work arrangement is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods / Baby & Parenting Products. Frida operates in a unique niche by addressing the "raw reality of parenting" with honesty and humor, positioning itself as a supportive brand for families.

Company Size: Frida has grown to over 200 employees, indicating a dynamic and scaling organization that likely offers opportunities for growth and impact.

Founded: Founded in 2014, Frida has rapidly evolved from a single product to a comprehensive lineup, demonstrating innovation and a strong market presence.

Team Structure:

• The Graphic Designer will join the marketing team, working closely with the Marketing Director.

• This role likely involves collaboration with other marketing specialists (e.g., content creators, digital marketers) and potentially product development teams.

• The hybrid work model fosters both independent work and in-person collaboration. Methodology:

• Frida emphasizes challenging taboos, championing honesty, and supporting families, which suggests a culture of authenticity and direct communication.

• The company focuses on solving real problems for parents, implying a practical, user-centric approach to product development and marketing.

• They are recognized for innovation, being named to TIME's 100 Most Influential Companies and Fast Company's Most Innovative Companies lists.

Company Website: https://www.frida.com/

📝 Enhancement Note: Frida's brand identity is built on honesty and addressing the unvarnished aspects of parenting. This unique positioning likely translates into a creative and candid company culture. The emphasis on innovation and problem-solving is a key characteristic.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-to-senior level Graphic Designer role, requiring significant independent work and ownership of design projects. It's a position where the designer is expected to execute high-quality work and contribute to the brand's visual strategy.

Reporting Structure: The Graphic Designer reports directly to the Marketing Director, indicating a clear line of communication and a focused reporting relationship within the marketing department.

Operations Impact: The Graphic Designer's work directly influences how the Frida brand is perceived by consumers across all touchpoints. Their designs are critical for marketing campaigns, product presentation, and overall brand recognition, contributing significantly to customer engagement and sales.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics (AfterEffects), advanced digital asset creation, or packaging design.

• Brand Stewardship: Potential to take on more responsibility in defining and evolving the Frida brand's visual language and guidelines.

• Cross-functional Exposure: Collaboration with various departments could lead to opportunities in areas like product design or integrated marketing campaign development.

• Leadership Potential: As a mid-senior role, there's a pathway to potentially lead design projects or mentor junior designers as the team grows.

📝 Enhancement Note: The role offers a clear path for a designer to grow within a rapidly expanding, mission-driven company. The focus on brand integrity and the direct impact on customer perception provide significant opportunities for professional development and career advancement.

🌐 Work Environment

Office Type: Frida operates with a hybrid work model. The Miami HQ is the central hub for in-person collaboration, while remote work is permitted on Mondays and Fridays.

Office Location(s): Frida HQ is located in Miami, Florida. The hybrid model requires physical presence at the Miami office on Tuesdays, Wednesdays, and Thursdays.

Workspace Context:

• The Miami office likely offers a collaborative environment for the three in-office days, facilitating team meetings, brainstorming sessions, and in-person feedback.

• The company culture, described as dog-friendly and focused on wellness and team engagement, suggests a positive and supportive physical workspace.

• While remote, designers are expected to maintain productivity and connectivity, leveraging digital tools for communication and collaboration.

Work Schedule: The standard work schedule is full-time, with a hybrid arrangement that allows for remote work on Mondays and Fridays and in-office work from Tuesdays to Thursdays. This structure is designed to support both focused work and team synergy.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring adaptability and strong self-management. The description of the office culture (dog-friendly, wellness programs) indicates a company that values employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design challenge or a portfolio review session to demonstrate their design skills, problem-solving abilities, and understanding of the Frida brand. This might involve creating a sample asset or adapting existing materials.

• Team/Manager Interviews: Interviews with the Marketing Director and potentially other team members to evaluate cultural fit, communication skills, and collaborative approach.

• Final Interview: Potentially a final conversation to discuss the role in depth, answer candidate questions, and confirm mutual fit.

Portfolio Review Tips:

• Brand Alignment: Curate your portfolio to showcase projects that align with Frida's honest, relatable, and supportive brand voice. Highlight work that demonstrates an understanding of the parenting/baby consumer market.

• Technical Proficiency: Ensure your portfolio clearly demonstrates expert-level skills in Figma, Adobe Illustrator, Photoshop, and InDesign, with examples showing application to both print and digital media.

• Process and Problem-Solving: Be prepared to walk through your design process for key projects. Explain the challenges you faced, your strategic approach, and how you arrived at the final solution. Quantify results where possible (e.g., impact on engagement, conversion).

• Versatility: Include a range of work that shows your ability to design for different formats: website graphics, social media assets, email templates, packaging concepts, and print collateral.

• Organization: Present your portfolio in a clear, organized manner, whether it's a digital PDF or a website. Make it easy for reviewers to navigate and find relevant examples.

Challenge Preparation:

• If a design challenge is given, thoroughly research Frida's current branding, marketing campaigns, and product offerings.

• Understand the target audience (parents) and the company's unique brand personality.

• Focus on delivering a solution that is on-brand, strategically sound, and technically executed to a high standard.

• Practice articulating your design choices and rationale concisely, as you would in a portfolio review.

📝 Enhancement Note: The emphasis on brand alignment and technical proficiency in the portfolio review is critical. Candidates should tailor their presentation to demonstrate how they can embody Frida's unique brand voice and meet the high technical requirements of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design and prototyping, likely used for UI/UX design for web and digital assets.

• Adobe Creative Suite (Expert Level):

  • Illustrator: For vector graphics, logos, illustrations, and complex visual elements.
  • Photoshop: For photo retouching, image manipulation, and digital asset creation.
  • InDesign: For layout and design of print materials, multi-page collateral, and presentations.

• Adobe AfterEffects (Plus): For motion graphics, animation, and video production elements.

Analytics & Reporting:

• GSuite (Google Slides, Google Docs): For presentations, documentation, and general office productivity.

• Asana: For project management, task tracking, and team workflow coordination.

CRM & Automation:

• Mailchimp (or similar email platform): Experience with email campaign design and potentially basic coding for email templates is a plus.

📝 Enhancement Note: Proficiency in Figma and the core Adobe Creative Suite applications (Illustrator, Photoshop, InDesign) at an expert level is non-negotiable. The inclusion of Asana and GSuite points to the company's project management and collaboration tools. AfterEffects and Mailchimp coding are noted as desirable additions.

👥 Team Culture & Values

Operations Values:

• Honesty & Authenticity: Frida champions "calling it like it is" and avoiding the idealized portrayal of parenting, valuing genuine communication and problem-solving.

• Support & Empowerment: The brand aims to make parenting easier and help parents feel "seen, supported, and totally capable."

• Innovation & Problem-Solving: A history of creating unique solutions (like the NoseFrida) and being recognized for innovation indicates a culture that values creative thinking and practical application.

• Efficiency & Production Quality: As a designer, maintaining brand consistency and delivering high-quality assets on time is crucial, reflecting a value for efficient execution.

• Collaboration: The hybrid model and use of tools like Asana emphasize the importance of teamwork and effective communication across departments.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with the Marketing Director and likely other marketing team members, requiring clear communication and the ability to integrate feedback.

• Process-Oriented: The use of Asana and the need for organized files suggest a structured approach to project management and workflow.

• Feedback Exchange: A culture that values honesty likely encourages constructive feedback, both giving and receiving, to improve creative output and brand messaging.

• Team Engagement: Company-wide events and a dog-friendly office point to a culture that fosters camaraderie and a positive work environment.

📝 Enhancement Note: The company culture is deeply intertwined with its brand mission of honest, supportive parenting. Designers are expected to embody this ethos in their visual communication and collaborate effectively within a dynamic, results-oriented team.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution: Keeping the visual identity fresh and relevant while maintaining consistency across a growing product line and global presence.

• Pace of Work: Adapting to a fast-paced environment with constantly changing requirements and priorities, common in growing consumer brands.

• Balancing Brand Voice: Effectively translating Frida's unique, honest, and sometimes taboo-breaking brand voice into compelling visual narratives that resonate with parents.

• Hybrid Work Management: Successfully navigating the hybrid work model, ensuring seamless collaboration and productivity whether working remotely or in the office.

Learning & Development Opportunities:

• Advanced Design Software: Opportunity to gain proficiency in AfterEffects for motion graphics, enhancing video and animation capabilities.

• Brand Strategy Input: Potential to contribute more significantly to the strategic direction of the brand's visual identity as experience with Frida grows.

• Industry Exposure: Learning about the specific challenges and opportunities within the consumer goods and parenting product markets.

• Mentorship: Potential to learn from experienced marketing leaders and contribute to a growing team, offering future leadership development prospects.

📝 Enhancement Note: This role presents an opportunity to grow within a distinctive brand that tackles sensitive topics with candor. The challenges are typical of a scaling company, offering significant learning potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new campaign for Frida, considering our brand's emphasis on honesty and relatability in parenting?" (Prepare to discuss your creative process, target audience understanding, and how you'd translate brand values into visuals.)

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables met quality standards?" (Focus on your organizational skills, time management strategies, and project management tool usage, e.g., Asana.)

• "How do you ensure brand consistency across various platforms like digital ads, social media, and print materials?" (Explain your understanding of brand guidelines, asset management, and cross-channel application.) Company & Culture Questions:

• "What do you know about Frida's brand and mission? How does your design philosophy align with it?" (Research Frida's products, marketing, and "About Us" section thoroughly. Emphasize your understanding of their unique voice.)

• "How do you handle creative feedback, especially if it differs from your initial vision?" (Showcase your ability to be receptive, collaborative, and to find solutions that satisfy both creative intent and business objectives.)

• "How do you stay updated on design trends and new technologies, and how have you applied them in your work?" (Provide specific examples of learning resources and how you've integrated new skills or tools.) Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a story: the problem/objective, your role, your process, the solution, and the outcome/impact.

• Brand Fit: Select projects that best demonstrate your ability to work within established brand guidelines and, importantly, to capture a specific brand personality. Highlight any work related to consumer goods or a relatable, authentic tone.

• Technical Showcase: Be ready to discuss your technical approach, especially highlighting your expert-level use of Figma, Illustrator, Photoshop, and InDesign, and how you optimize designs for print and digital.

• Conciseness: Be prepared to present your key projects within a set timeframe, focusing on the most impactful examples.

📝 Enhancement Note: Candidates should prepare to discuss their design process, brand understanding, and technical skills with specific examples. Demonstrating an understanding of Frida's unique brand voice and its application in design is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature work that demonstrates your expertise in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and your ability to create assets for both digital and print media. Prioritize projects that reflect a strong understanding of brand consistency and personality, ideally in consumer goods or a relatable lifestyle context.

• Resume Optimization: Ensure your resume clearly highlights your 5+ years of graphic design experience, specifying your proficiency with the required design tools and any experience in marketing or agency settings. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your understanding of Frida's brand, and how you would approach their specific creative challenges. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Thoroughly research Frida's mission, products, and marketing efforts. Understand their unique brand voice and how they communicate with their target audience (parents). This will be vital for demonstrating cultural fit and strategic thinking during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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