Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Carousell Group (operating Mudah.my)

Location: Kuala Lumpur, Malaysia

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: August 28, 2026

Experience Level: Mid-level (3-4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end product design lifecycle, from conceptualization to polished execution, focusing on enhancing user experience and business outcomes for Mudah.my.

• Actively integrate generative AI tools into daily design workflows, contributing to an AI-first engineering organization and shaping future product development.

• Collaborate closely with Product Managers, Engineers, and Category Leads to translate product strategy into intuitive and effective user interfaces and flows.

• Leverage user research, feedback, and analytics to inform design decisions, ensuring a user-centric approach and measurable product impact.

• Contribute to and evolve the company's design system to ensure consistency, scalability, and efficiency across the Mudah.my platform.

📝 Enhancement Note: The role is specifically for Mudah.my, a leading digital platform in Malaysia within the Carousell Group, focusing on recommerce. The emphasis on "AI-first engineering" and "generative AI tools" indicates a forward-thinking approach to product development, requiring candidates to be adaptable and innovative in their design practices. The role requires a blend of traditional product design skills and a proactive stance on adopting new AI technologies.

📈 Primary Responsibilities

• Design Creation: Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity visual designs that enhance product discoverability, conversion rates, and user trust on the Mudah.my platform.

• Cross-Functional Partnership: Engage in regular collaboration with Product Managers to understand product roadmaps, with Engineers to ensure technical feasibility of designs, and with Category Leads to align design solutions with specific market needs and business objectives.

• User Insight Integration: Proactively gather and synthesize user research findings, customer feedback, and product analytics data to validate design hypotheses and inform iterative improvements.

• Design System Contribution: Actively participate in the maintenance and expansion of Mudah.my's design system, ensuring adherence to established guidelines and promoting design consistency and scalability across all product features.

• Performance Optimization: Conduct rapid testing and A/B experimentation on design variations to identify areas for improvement and optimize user journeys based on performance metrics and user behavior.

• Generative AI Application: Explore and implement generative AI tools and techniques within the design process to enhance efficiency, explore new design possibilities, and contribute to the company's AI-first strategy.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strong emphasis on collaboration, data-informed decision-making, and the practical application of generative AI within the product development lifecycle. The need to "improve discoverability, conversion, and trust" points towards a focus on growth and user engagement metrics.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience. Experience:

• A minimum of 3-4 years of professional experience in Product Design, UX Design, or UI Design roles, with a demonstrable track record of delivering successful user-facing digital products.

• Proven experience actively integrating generative AI tools into daily design workflows. Required Skills:

• Product Design Proficiency: Expertise in creating user flows, wireframes, prototypes, and high-fidelity visual designs.

• Design Craftsmanship: Strong visual design skills, attention to detail, and an understanding of user interface principles.

• Tool Proficiency: Advanced proficiency in Figma or equivalent industry-standard design and prototyping tools.

• Design Systems: Experience contributing to or working within established design systems to ensure consistency and scalability.

• User-Centric Approach: Ability to translate user needs and business requirements into effective design solutions.

• Generative AI Acumen: Demonstrated ability and eagerness to utilize generative AI tools in design processes.

• Cross-functional Collaboration: Excellent communication and interpersonal skills, with a proven ability to work effectively with Product Managers, Engineers, and other stakeholders.

• Analytical Thinking: Capacity to leverage qualitative and quantitative data (user research, analytics) to inform design decisions.

Preferred Skills:

• Experience in e-commerce or marketplace platforms.

• Familiarity with agile development methodologies.

• Experience with user research methodologies and usability testing.

• Understanding of front-end development principles to facilitate collaboration with engineers.

📝 Enhancement Note: The explicit mention of 3-4+ years of experience and the requirement to actively integrate generative AI tools suggests a need for a candidate who is not only skilled in core design principles but also forward-thinking and adaptable to emerging technologies. The emphasis on a "Portfolio of Outcomes" implies that practical, demonstrable impact is highly valued over theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: A portfolio showcasing a range of projects with clear evidence of problem-solving capabilities, design craft, and measurable product or user impact. Quantifiable results (e.g., increased conversion, improved engagement, reduced friction) are highly desirable.

• Process Visualization: Examples of your design process, including user research insights, wireframing, prototyping, and final UI designs, demonstrating a structured and user-centric approach.

• System Contribution: Evidence of contributing to or building design systems, illustrating an understanding of consistency, scalability, and component-based design.

• AI Integration Examples: Specific case studies or project examples that highlight how generative AI tools were incorporated into the design workflow, showcasing innovation and efficiency gains.

Process Documentation:

• Candidates are expected to articulate their design process clearly, detailing how they move from problem definition to solution implementation, including:
  • Discovery & Research: Methods used for understanding user needs and market context.
  • Ideation & Design: Techniques for generating and refining design concepts.
  • Prototyping & Testing: Approaches to creating interactive prototypes and validating designs with users.
  • Iteration & Optimization: How feedback and data are used to refine designs post-launch.
  • Collaboration & Hand-off: Processes for working with engineering and product teams.

📝 Enhancement Note: The requirement for a "Portfolio of Outcomes" and specific examples of "generative AI tools into daily design workflows" indicates that the company is looking for tangible proof of skill and impact, not just theoretical knowledge. Candidates should be prepared to walk through their design process and highlight the ROI of their contributions.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Product Designer with 3-4+ years of experience in Kuala Lumpur, Malaysia, the estimated annual salary range is approximately MYR 70,000 - MYR 100,000. This range can vary based on the candidate's specific experience, skill set, and performance during the interview process. Benefits:

• Competitive Salary: A competitive remuneration package commensurate with experience and skills.

• Health & Wellness: Comprehensive health insurance coverage, potentially including medical, dental, and vision benefits.

• Professional Development: Opportunities for continuous learning, including access to training, workshops, conferences, and potentially support for certifications related to design and AI.

• Work-Life Balance: A supportive work environment that encourages a healthy balance between professional responsibilities and personal life.

• Employee Stock Options: Potential for equity participation in a growing tech group.

• Team Events & Activities: Opportunities for team building and social engagement.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. Specific daily schedules may offer some flexibility, but the role is primarily on-site, requiring presence during core business hours for effective collaboration.

📝 Enhancement Note: Salary is estimated based on typical mid-level Product Designer compensation in Kuala Lumpur, considering the company's industry (e-commerce/marketplace) and the specific requirements like AI integration. Benefits are inferred based on standard offerings for tech companies of this size and scope.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Recommerce / Digital Marketplace

Company Size: Carousell Group is a significant player in Southeast Asia, with tens of millions of monthly active users across eight markets. While the exact size of the Mudah.my specific team isn't detailed, the group's overall scale suggests a dynamic and growth-oriented environment.

Founded: Carousell Group was founded in August 2012. Mudah.my has a long-standing presence in Malaysia, known for its "Semua Pun Mudah" slogan.

Team Structure:

• Product Design Team: Likely part of a larger Product Management or Product Development department. Designers collaborate closely with Product Managers, Engineers, Researchers, and Category/Business Leads.

• Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product Design, or a Senior Product Manager, with direct interaction and collaboration across engineering and product teams.

• Cross-functional Collaboration: A strong emphasis on working within agile, cross-functional teams is expected, where designers are integral to the product development process from ideation to launch and iteration.

Methodology:

• AI-First Approach: The company is actively transitioning towards an "AI-first engineering organization," indicating a strategic focus on leveraging AI and agentic workflows in product development and internal processes.

• User-Centric Design: A core value is solving problems for users, which translates into a design methodology that prioritizes user research, feedback, and data-driven insights.

• Agile Development: Likely operates within an agile framework, emphasizing iterative development, rapid testing, and continuous improvement.

Company Website: https://www.carousell.com/ (Carousell Group), https://www.mudah.my/ (Mudah.my)

📝 Enhancement Note: The culture emphasizes problem-solving, resourcefulness, and continuous improvement, with a significant push towards AI integration. This suggests an environment that values innovation, adaptability, and a proactive approach to technology adoption.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, requiring 3-4+ years of experience. It signifies a level where designers are expected to contribute independently, manage their projects, and possess a solid understanding of design principles and processes.

Reporting Structure: The designer will report into a product leadership structure, likely a Design Lead or Head of Product. They will work collaboratively within product teams, interacting frequently with Product Managers and Engineers.

Operations Impact: The designer's impact is directly tied to improving key product metrics such as discoverability, conversion rates, and user trust. By designing intuitive and effective user experiences, they directly contribute to the platform's success, user engagement, and revenue generation for Mudah.my. The integration of AI tools also positions this role to influence the future direction of product development and operational efficiency.

Growth Opportunities:

• Senior Product Designer: Progression to a Senior Product Designer role, taking on more complex projects, mentoring junior designers, and having a greater influence on design strategy.

• Specialization: Opportunity to specialize in areas like AI-driven design, user research, or design systems leadership.

• Leadership Roles: Potential to move into design leadership positions (e.g., Design Lead, Head of Design) within Carousell Group.

• Cross-functional Moves: Exposure to product management or engineering roles due to close collaboration.

• Skill Development: Continuous learning opportunities in cutting-edge areas like generative AI, advanced user research techniques, and scaling design systems.

📝 Enhancement Note: The growth path emphasizes both deepening design expertise and expanding influence within the organization, particularly in the context of AI adoption and platform growth.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This setting facilitates direct collaboration, team cohesion, and spontaneous idea exchange.

Office Location(s): Kuala Lumpur, Malaysia. Specific office details would be provided upon further inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with open spaces, meeting rooms, and areas for brainstorming and team discussions.

• Technology Access: Designers will have access to necessary hardware, software (Figma, etc.), and potentially specialized tools for AI integration and prototyping.

• Team Interaction: Frequent opportunities to interact with product, engineering, and business teams, promoting a holistic understanding of product development.

Work Schedule:

• The role is full-time and on-site. While core working hours are expected for team synchronization, there may be a degree of flexibility in daily start/end times, subject to team and operational needs. The focus will be on delivering results and meeting project deadlines.

📝 Enhancement Note: The on-site requirement points to a preference for in-person collaboration, which is often beneficial for design teams requiring whiteboarding sessions, quick feedback loops, and a shared creative energy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements, particularly regarding AI integration and design impact.

• Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a case study from their portfolio, focusing on problem-solving, design process, and quantifiable outcomes. This will likely involve discussing how AI tools were used.

• Hiring Manager/Team Interview: Discussion with the hiring manager and potential team members (e.g., Product Managers, Senior Designers) to evaluate design thinking, collaboration skills, cultural fit, and understanding of the product/user.

• Final Round: Potentially a final interview with senior leadership to discuss strategic alignment, career aspirations, and overall fit within the company's vision.

Portfolio Review Tips:

• Highlight AI Integration: Specifically showcase projects where you utilized generative AI tools. Detail the tools used, the problem addressed, your approach, and the resulting impact or efficiency gains.

• Focus on Outcomes: For each project, clearly articulate the problem you solved, your role, the design decisions you made, and the measurable results achieved. Use data and metrics wherever possible.

• Show Your Process: Walk through your design process for key projects, from initial research and ideation to final execution and iteration. Explain the rationale behind your choices.

• Tailor to Mudah.my: If possible, research Mudah.my's platform and target audience. Show how your skills and experience can address their specific challenges and opportunities.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your value proposition.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the problem statement, target users, and business goals.

• Embrace AI: Consider how generative AI could be applied to solve the challenge, even if not explicitly required.

• Structure Your Response: Organize your thoughts logically, whether presenting a case study or tackling a live challenge. Outline your approach, key decisions, and expected outcomes.

• Communicate Effectively: Be prepared to articulate your design rationale clearly and answer questions about your process and decisions.

📝 Enhancement Note: The interview process will likely place significant emphasis on practical application, demonstrable impact, and the candidate's ability to integrate and leverage generative AI within their design workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (required), Sketch, Adobe Creative Suite, InVision, Axure RP (or equivalent).

• Generative AI Tools: Candidates are expected to be proficient or willing to learn tools such as Midjourney, DALL-E, Stable Diffusion, ChatGPT for design ideation, content generation, or workflow automation.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior and measure design impact.

• Experience with A/B testing platforms. CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within e-commerce platforms is crucial. Familiarity with customer journey mapping tools or concepts.

• Experience with project management tools like Jira, Asana, or Trello for workflow management and collaboration.

📝 Enhancement Note: Proficiency in Figma is a must. The explicit mention of generative AI tools indicates that candidates should be prepared to discuss their experience and willingness to use these emerging technologies in their design practice.

👥 Team Culture & Values

Operations Values:

• Solving Problems for Users: A primary focus on understanding and addressing user needs to create valuable and intuitive experiences.

• Mission-First Mindset: Dedication to the company's mission of inspiring secondhand selling and making it the first choice, contributing to the growth of recommerce.

• Relentlessly Resourceful: An ability to find creative solutions and overcome challenges with available resources, essential in a dynamic tech environment.

• Caring Deeply: A genuine concern for users, colleagues, and the product's impact.

• Staying Humble to Constantly Improve: A commitment to continuous learning, seeking feedback, and embracing change to enhance skills and outcomes.

• AI-First: A forward-looking embrace of artificial intelligence as a core driver for innovation and efficiency in product development.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active, integrated members of product teams, collaborating closely with PMs and Engineers.

• Open Communication: A culture that encourages open dialogue, constructive feedback, and knowledge sharing.

• Iterative Approach: A willingness to experiment, learn from failures, and continuously refine designs based on feedback and data.

📝 Enhancement Note: The company values are deeply ingrained in how they operate, emphasizing user focus, innovation (especially AI), and a positive, growth-oriented team dynamic. Candidates should demonstrate alignment with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design for Growth: Designing for a rapidly growing user base and platform expansion across multiple markets while maintaining consistency and performance.

• Integrating AI Effectively: Navigating the evolving landscape of generative AI tools and finding meaningful, impactful applications within the design process without compromising user experience or ethical standards.

• Balancing User Needs with Business Goals: Effectively prioritizing and synthesizing diverse stakeholder requirements and user feedback to create solutions that satisfy both user satisfaction and business objectives.

• Maintaining Design Consistency: Ensuring a cohesive and scalable design system across a broad range of product features and categories on a large marketplace.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in applying generative AI and agentic workflows to product design, becoming a thought leader in this emerging area.

• E-commerce & Recommerce Expertise: Gain in-depth knowledge of the recommerce market, user behaviors, and platform-specific design challenges.

• Design System Leadership: Contribute significantly to the evolution and governance of the company's design system.

• Cross-Functional Skill Building: Enhance understanding of product management, engineering principles, and data analytics through close collaboration.

• Industry Events & Training: Opportunities to attend relevant design conferences, workshops, and AI-focused training sessions.

📝 Enhancement Note: The role presents a unique opportunity to be at the forefront of AI integration in design within a leading recommerce platform, offering significant challenges and rewarding growth prospects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used generative AI to significantly improve your design process or outcome. What was the challenge, your approach, and the result?"

• "How would you approach designing a new feature for Mudah.my that aims to increase seller engagement, considering both user needs and business objectives?"

• "Walk me through your process for designing a complex user flow, highlighting how you incorporate user feedback and data into your iterations."

• "How do you ensure design consistency and scalability across a large platform like Mudah.my?" Company & Culture Questions:

• "What interests you about Carousell Group's mission and Mudah.my's role in the Malaysian market?"

• "How do you embody our values of 'Solving problems for users,' 'Mission-first,' 'Resourceful,' 'Caring deeply,' and 'Staying humble' in your work?"

• "How do you see AI transforming the future of product design, and how do you stay current with these advancements?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process undertaken, key decisions and their rationale, and the measurable impact.

• Showcase AI Integration: Dedicate specific slides or discussion points to how you've leveraged generative AI. Be prepared to discuss the tools, the creative process, and any efficiency or novelty gains.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs. If direct metrics are unavailable, explain the qualitative impact and how it aligns with business goals.

• Be Ready for Questions: Anticipate questions about your design choices, trade-offs, challenges faced, and how you collaborated with others.

📝 Enhancement Note: Interview preparation should strongly focus on demonstrating practical application of design skills, a user-centric mindset, a clear understanding of business impact, and a proactive, innovative approach to generative AI in design.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided SmartRecruiters link.

• Portfolio Customization: Ensure your portfolio prominently features projects that showcase your product design process, your ability to drive measurable outcomes, and specifically, your experience integrating generative AI tools into your workflow.

• Resume Optimization: Tailor your resume to highlight 3-4+ years of relevant experience, key design skills (Figma, UX/UI, Design Systems), and any experience with e-commerce, marketplaces, or AI-driven design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects (especially those involving AI), and preparing thoughtful answers to potential behavioral and situational interview questions.

• Company Research: Familiarize yourself with Carousell Group's mission, Mudah.my's platform, and their stated company values, particularly the emphasis on an "AI-first" approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.