Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pluckers Wing Bar - Corporate

Location: Austin, Texas, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-08-28

Experience Level: Entry to Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand recognition and sales through bold, eye-catching visual content across social media, print, and in-store platforms.

• Own the entire design lifecycle, from initial concept and illustration to final file preparation for print and web.

• Collaborate closely with a dynamic marketing team, including social media, events, and video specialists, to translate strategies into compelling visuals.

• Manage project assignments and track progress effectively using project management tools like Monday.com.

• Contribute to the overall brand aesthetic of Pluckers, ensuring all visuals are sharp, fun, and unmistakably representative of the brand.

📝 Enhancement Note: While this role is not directly in Revenue or Sales Operations, it is integral to the Go-To-Market (GTM) strategy by creating the visual assets that drive customer engagement and ultimately, sales. The emphasis on "driving real brand love and real sales" highlights its direct impact on revenue generation.

📈 Primary Responsibilities

• Produce a wide array of visual designs, including complex Photoshop composites, engaging social media graphics, website carousel images, flyers, vinyl banners, permanent in-store signage, and digital advertisements.

• Develop original, hand-crafted illustrative elements and designs to enhance various visual components and brand storytelling.

• Oversee the production and printing of marketing collateral such as floor charts, flyers, announcements, banners, store signage, coupons, and event materials, responding to requests from marketing and other departments.

• Update web and app images, and maintain marketing blog posts with fresh visual content.

• Manage and track project assignments and progress efficiently using Monday.com, ensuring timely delivery of all design assets.

• Support the Senior Graphic Designer on special projects and initiatives, contributing to broader creative campaigns.

📝 Enhancement Note: The responsibility to "use AI and automation to set up processes for repeatable tasks" indicates a forward-thinking approach to design operations, aiming to improve efficiency and scalability within the creative workflow. This aligns with GTM operations principles of leveraging technology for optimization.

🎓 Skills & Qualifications

Education:

• High school diploma (required)

• Associate's or Bachelor's Degree in Graphic Design or Communication Design (bonus qualification) Experience:

• Demonstrated experience in graphic design, with a strong portfolio showcasing a range of creative work across digital and print mediums.

• Experience managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced environment. Required Skills:

• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign is essential for creating and manipulating visual assets.

• Basic working knowledge of CSS and HTML is required for web and app image updates and understanding of digital asset integration.

• Strong collaborative skills, with the ability to effectively partner with non-creative team members and stakeholders.

• Excellent ability to prioritize and execute both short-term, urgent tasks and long-term, strategic projects concurrently.

• Solid understanding of typography, color theory, and layout principles to create visually appealing and effective designs.

• Skill in optimizing graphics for both print and web applications, ensuring high quality and appropriate file formats.

• Ability to prepare design files meticulously for professional printing, adhering to industry standards and printer specifications.

• Aptitude for leveraging AI and automation tools to streamline repeatable tasks and improve workflow efficiency. Preferred Skills:

• Photography skills for creating original visual content.

• Understanding of front-end web design principles.

• Experience with the Webflow platform for website content management.

• Videography skills for multimedia content creation.

• Experience with professional audio equipment and microphones for potential multimedia projects.

📝 Enhancement Note: The requirement for CSS/HTML knowledge, while basic, suggests the role interfaces with digital platforms where design implementation is key. This bridges the gap between pure creative design and GTM execution, requiring an understanding of how visuals perform online. The bonus qualifications in photography, videography, and Webflow indicate opportunities for specialization and broader creative contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a wide range of graphic design capabilities, including social media graphics, print collateral, branding elements, and illustrative work.

• The portfolio must clearly showcase the candidate's ability to translate strategic marketing objectives into impactful visual designs.

• Evidence of optimizing graphics for both print and web, with examples highlighting the technical considerations for each medium.

• Files prepared for professional printers should be represented, demonstrating an understanding of pre-press requirements.

• Examples showcasing the use of AI or automation in the design process, if applicable, to demonstrate efficiency. Process Documentation:

• Ability to document design workflows from concept to final asset delivery.

• Experience in managing project timelines and asset versions, potentially using tools like Monday.com.

• Understanding of how design elements are integrated into larger marketing campaigns and sales enablement materials.

📝 Enhancement Note: The explicit requirement for a portfolio, especially one that demonstrates optimization for print and web, and potentially the use of automation, points to a results-oriented design role. The "make Pluckers look as good as it tastes. Think bold, eye-catching design that stops thumbs on social, grabs attention on a menu, and makes people crave wings the second they see it... built to drive real brand love and real sales" implies a need for portfolio pieces that prove tangible business impact, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year, depending on experience.

Benefits:

• Comprehensive health insurance coverage, with Pluckers covering 100% of health, dental, and vision premiums for corporate office employees.

• Generous paid time off: 15 paid vacation/personal days off annually, plus paid holidays.

• Employee perk: Free meals at Pluckers, valued at $650 per quarter.

• Exclusive annual parties, including a first-class trip every January to destinations such as New Orleans, Miami, or Las Vegas. Working Hours:

• Full-time position, typically Monday through Friday during normal business hours. This amounts to approximately 40 hours per week.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer role in Austin, Texas, especially considering the comprehensive benefits package. The detailed benefits, particularly the 100% premium coverage for health insurance, free meals, and an annual travel incentive, indicate a strong commitment to employee well-being and engagement, which is a significant draw for creative professionals looking for stability and perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Restaurant Chain)

Company Size: Pluckers Wing Bar has a corporate office, implying a structured organization that supports multiple restaurant locations. The "Top 25 Businesses Overall to Work for" recognition by the Austin Business Journal suggests a positive and employee-centric workplace culture.

Founded: Pluckers has a history of being recognized as a top employer, indicating longevity and a stable business model.

Team Structure:

• The Graphic Designer is a core member of the in-house marketing crew.

• They will collaborate closely with fellow marketing team members, including a Social Media Manager, Events and Entertainment Coordinator, and Video Team.

• The role involves producing content for multiple departments across the company, suggesting a cross-functional team environment.

• There is a reporting relationship to a Senior Graphic Designer for special projects. Methodology:

• Designs are driven by the mission to "make Pluckers look as good as it tastes," focusing on bold, eye-catching visuals that "stop thumbs on social, grab attention on a menu, and makes people crave wings."

• The approach is to turn strategy into visuals that are "sharp, fun, a little unexpected in the best way, and unmistakably Pluckers."

• Emphasis is placed on creating content that drives "real brand love and real sales, not just likes."

• The team values continuous improvement, welcoming feedback and fostering a culture of getting better every day.

Company Website: https://www.pluckers.com/ (Assumed based on domain_derived)

📝 Enhancement Note: The company culture appears to be energetic, fun, and focused on tangible results (sales). The "Top Businesses to Work For" accolades suggest a supportive environment where employees are valued, which is crucial for creative roles that require inspiration and collaboration. The integration of the marketing team into the core operations of the business underscores the importance of visual branding in their Go-To-Market strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Entry to Mid-Level" Graphic Designer (2-5 years of experience). It is a specialized creative role within the broader marketing function, focused on tactical execution of visual assets.

Reporting Structure: The Graphic Designer will work closely with a Senior Graphic Designer and collaborate with other marketing team members, indicating a clear hierarchy and team-based workflow.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of Pluckers' marketing and sales efforts. By creating compelling visuals, they influence customer perception, drive engagement on digital platforms, attract customers to in-store promotions, and ultimately contribute to sales revenue. The emphasis on "driving real brand love and real sales" underscores this direct correlation.

Growth Opportunities:

• Skill Advancement: Opportunity to develop advanced design skills and expand proficiency in Adobe Creative Suite, potentially learning new software and design techniques.

• Specialization: Growth into specialized areas like illustration, photography, videography, or web design (e.g., Webflow) based on bonus qualifications and project involvement.

• Leadership Potential: With strong performance and development, potential to grow into a Senior Graphic Designer role, leading projects and mentoring junior designers.

• Cross-Functional Exposure: Gaining experience working across various departments can lead to broader marketing strategy understanding and opportunities in integrated marketing roles.

• Creative Ownership: Taking ownership of design projects from start to finish, building a robust portfolio and demonstrating strategic thinking in visual communication.

📝 Enhancement Note: While not a traditional "operations" role in the sense of revenue or sales ops, this graphic design position is critical for the GTM success of Pluckers. Its growth trajectory is within the creative and marketing functions, with opportunities to impact sales through effective visual branding and customer engagement. The mention of "AI and automation" suggests a potential pathway into more process-oriented creative roles.

🌐 Work Environment

Office Type: The role is "Full-time in office," indicating a traditional office setting for the corporate headquarters.

Office Location(s): Austin, Texas. This location is known for its vibrant creative and tech scenes.

Workspace Context:

• The environment is collaborative, with close interaction with fellow marketing team members (Social Media Manager, Events Coordinator, Video Team).

• Access to necessary design tools and technology, including Adobe Creative Suite, is expected.

• Opportunities for direct interaction with various departments across the company will provide diverse creative challenges.

• The company culture, recognized as a top employer, suggests a positive and supportive atmosphere conducive to creative work.

Work Schedule: Standard Monday – Friday working hours, approximately 40 hours per week, providing a predictable schedule conducive to maintaining work-life balance while supporting operational needs.

📝 Enhancement Note: An on-site role in Austin for a well-regarded company like Pluckers offers a blend of creative professional life with the perks of a restaurant industry employer. The collaborative environment is key for a graphic designer, allowing for idea exchange and feedback, which is essential for refining designs that meet business objectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and required portfolio link to assess basic qualifications and creative output.

• Creative Assessment: Likely an interview with the hiring manager and/or Senior Graphic Designer to discuss portfolio pieces, design philosophy, and problem-solving approach.

• Skills Demonstration: Potential for a small design challenge or case study to evaluate practical skills, speed, and adherence to brand guidelines.

• Team Fit: Interviews with other marketing team members to assess collaboration style, communication skills, and cultural alignment with the Pluckers team.

• Final Interview: Discussion of role expectations, compensation, benefits, and company culture.

Portfolio Review Tips:

• Showcase Range: Include diverse examples of work covering social media, print, illustration, and any other relevant areas mentioned in the responsibilities.

• Highlight Impact: For each piece, briefly explain the objective (e.g., increase engagement, drive sales, promote an event) and the outcome or intended impact. Use metrics if available.

• Brand Alignment: Demonstrate an understanding of the Pluckers brand aesthetic and how your designs align with it, or how you would adapt to it.

• Technical Proficiency: Ensure files are well-organized, and clearly articulate your process for preparing assets for print and web.

• Automation/AI Use: If you've used AI or automation in your workflow, highlight it as a demonstration of efficiency and modern design practice.

Challenge Preparation:

• Brand Immersion: Thoroughly review Pluckers' current branding, social media presence, and marketing materials to understand their visual language.

• Problem-Solving: Be prepared to discuss how you would approach a specific design brief (e.g., designing a flyer for a new promotion, creating social media graphics for a game day event).

• Technical Readiness: Ensure your design software is up-to-date and you are comfortable with file export settings for various applications.

📝 Enhancement Note: The emphasis on a portfolio and the potential for a design challenge highlights the practical, execution-focused nature of this role. Candidates should prepare to not only showcase their creativity but also their ability to deliver functional, on-brand assets efficiently and effectively, aligning with GTM operational needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: Essential for image manipulation, compositing, and digital artwork.
  • Adobe Illustrator: Crucial for vector graphics, logos, illustrations, and scalable designs.
  • Adobe InDesign: Required for layout design of print materials like flyers, signage, and event collateral.

• Monday.com: Used for project management, task assignment, and progress tracking within the marketing team.

Analytics & Reporting:

• While not explicitly listed as a design tool, the role requires optimizing graphics for web, implying a need to understand basic web analytics or how design performance is measured. CRM & Automation:

• AI and Automation Tools: The requirement to "use AI and automation to set up processes for repeatable tasks" suggests familiarity with or a willingness to learn tools that can automate aspects of the design workflow, such as batch processing, template generation, or asset organization.

• CSS/HTML: Basic knowledge is needed for understanding digital asset integration and updates on websites/apps.

📝 Enhancement Note: The core of this role relies heavily on the Adobe Creative Suite. The inclusion of Monday.com points to a structured project management process, common in GTM operations. The explicit mention of AI/automation indicates a desire for efficiency and a modern approach to design workflows, which is a growing trend in marketing operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Brand Consistency: A core value is to "make Pluckers look as good as it tastes," emphasizing high-quality, on-brand visuals that are fun and engaging.

• Results-Oriented: Designs are expected to drive "real brand love and real sales," not just aesthetic appeal. This links creative output directly to business objectives.

• Continuous Improvement: The team values getting better every day and welcomes feedback, fostering a culture of learning and development.

• Collaboration: Working closely with various marketing team members and other departments requires strong teamwork and communication.

• Efficiency: The requirement to use AI and automation for repeatable tasks highlights a value for optimizing workflows and maximizing productivity.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with Social Media, Events, and Video teams, requiring seamless collaboration and communication to ensure cohesive campaign messaging.

• Feedback Culture: The emphasis on welcoming feedback suggests an open and constructive communication style where constructive criticism is part of the process for improving designs.

• Shared Vision: All team members are expected to contribute to the "unmistakably Pluckers" brand identity and drive towards shared marketing and sales goals.

📝 Enhancement Note: The culture values both creative excellence and business impact. It's a team that seems to foster growth and collaboration, making it an attractive environment for a designer who wants their work to be seen and to contribute directly to the company's success. The blend of fun, brand-focused creativity with a results-driven approach is a hallmark of effective GTM creative teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Producing a high volume of diverse creative assets (social, print, web, illustration) while maintaining brand consistency and high quality can be demanding.

• Translating Strategy to Visuals: Effectively interpreting marketing strategies and non-creative input into compelling and effective visual designs.

• Managing Stakeholder Expectations: Collaborating with various departments means managing diverse requests and feedback, requiring strong communication and prioritization skills.

• Staying Current: Keeping up with evolving design trends, software updates, and the effective use of new technologies like AI in the creative process.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to hone skills in Photoshop, Illustrator, and InDesign, and potentially learn new graphic design software or techniques.

• Multimedia Skills: Developing bonus qualifications in photography, videography, or front-end web design through hands-on project experience.

• Process Optimization: Learning to leverage AI and automation to enhance design workflows, a valuable skill in modern marketing operations.

• Brand Strategy: Gaining deeper insight into brand management and marketing strategy by working closely with the marketing team and other departments.

• Project Management: Enhancing project management and organizational skills through the use of Monday.com and managing multiple concurrent projects.

📝 Enhancement Note: This role offers a solid foundation for a graphic designer looking to impact business results. The challenges are typical for creative roles in fast-paced environments, but the growth opportunities are significant, especially with the company's stated emphasis on continuous improvement and adoption of new technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a visual asset that needed to drive a specific business outcome (e.g., sales, engagement). What was your process, and what was the result?" (Focus on linking design to sales/brand love).

• "How do you approach translating a marketing strategy or a brief from a non-creative stakeholder into a compelling visual design?" (Tests understanding of collaboration and creative problem-solving).

• "Walk us through a piece in your portfolio that you're particularly proud of. What was the challenge, your solution, and the impact?" (Focus on process, creativity, and results). Company & Culture Questions:

• "What do you know about Pluckers, and what excites you about our brand and this role?" (Tests research and genuine interest).

• "How do you handle constructive criticism or feedback on your designs, especially from team members outside the creative department?" (Assesses openness to feedback and collaboration style).

• "How do you ensure your designs are not just visually appealing but also effective in driving business objectives like sales or brand engagement?" (Reinforces results-oriented mindset). Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the "why" – the client/brand, the objective, the target audience, the challenge.

• Show Your Process: Briefly outline your creative journey, from initial concept to final execution. Mention any tools or techniques used, especially AI/automation if applicable.

• Quantify Impact: If possible, share metrics or explain the intended impact of your designs (e.g., increased click-through rates, higher engagement, successful event turnout).

• Brand Fit: Demonstrate how your work aligns with or could enhance the Pluckers brand identity. Be prepared to discuss your understanding of their current visual language.

• Technical Readiness: Be ready to discuss file preparation for print and web, and your comfort level with their specified software.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of business objectives, strong collaboration skills, and an ability to execute efficiently. The company’s emphasis on “real sales” and “brand love” means candidates need to articulate the business impact of their creative work.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize your resume: Highlight skills and experiences directly relevant to the job description, such as proficiency in Adobe Creative Suite, experience with print/web optimization, and project management (Monday.com).

• Curate your portfolio: Ensure it prominently features examples of social media graphics, print collateral, and any illustrative work. Select pieces that demonstrate your ability to drive engagement and sales, and clearly articulate the project objectives and outcomes.

• Prepare for interview questions: Practice articulating your design process, explaining how you translate strategy into visuals, and discussing your experience with collaboration and feedback. Be ready to present specific portfolio pieces.

• Research Pluckers: Familiarize yourself with their brand, current marketing campaigns, social media presence, and company culture to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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