Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Floowi (for a client in the consumer brand growth discovery space)

Location: Remote (LATAM only)

Job Type: Full-Time

Category: Creative Production / Marketing Operations

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the production and execution of high-impact creative assets for paid social media campaigns, emphasizing efficiency and adherence to brand guidelines.

• You will be instrumental in transforming creative briefs and existing brand assets into polished, launch-ready advertising materials for continuous A/B testing and optimization.

• Key responsibilities include creating static ads, simple motion graphics, and editing video content, all while adapting assets across various placements and aspect ratios.

• Success in this role requires a strong understanding of performance creative principles, visual design judgment, and the ability to manage multiple variations and revisions swiftly.

📝 Enhancement Note: While the title is "Performance Creative Designer," the description strongly indicates a "Creative Production Specialist" or "Performance Creative Producer" role. The emphasis is on execution and production rather than strategic creative development. The role's focus on "paid-social" and "consumer brands" places it within the broader scope of Marketing Operations, specifically in the performance marketing creative arm. The requirement for "LATAM only" and "Advanced English (C1+)" are critical filters for candidates.

📈 Primary Responsibilities

• Asset Creation & Adaptation: Produce static paid-social ads, simple motion graphics (e.g., GIFs), and edit existing video assets, ensuring all outputs align with established creative direction and brand guidelines.

• Content Variation & Optimization: Develop multiple creative variations from a single concept to support ongoing A/B testing strategies, adapting creative across diverse placements and aspect ratios (e.g., Stories, Feed, Reels).

• Brief-to-Asset Conversion: Translate detailed creative briefs and client-provided assets into polished, launch-ready advertising materials with precision and speed.

• Text & Branding Integration: Seamlessly add headlines, captions, subtitles, calls-to-action (CTAs), and branding elements to static and video assets.

• Revision Implementation: Quickly and accurately implement feedback and revisions from the team, ensuring timely delivery of updated assets.

• File Organization & Hand-off: Meticulously organize creative files and versions for testing and tracking purposes, and efficiently hand off approved assets to the Media Buyer for deployment.

• AI-Assisted Workflow Integration: Comfortably leverage AI tools for editing, image manipulation, and production support to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities are heavily weighted towards execution and production. The emphasis on "multiple variations for testing" and "handing off to Media Buyer" clearly places this role in a performance marketing context, requiring close alignment with sales and marketing operations.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is highly beneficial. Experience:

• 2-5 years of hands-on experience in creative production, specifically for digital advertising or paid social media.

• Proven experience working with consumer or e-commerce brands is a significant advantage.

• Demonstrated ability to manage multiple projects simultaneously with tight deadlines. Required Skills:

• Canva Proficiency: Strong, hands-on experience and mastery of Canva for creative asset production.

• Paid Social Creative Production: Proven ability to create effective static and motion-based assets for platforms like Facebook, Instagram, TikTok, etc.

• Video Editing Basics: Competency in basic video editing for social media content.

• Motion Graphics Basics: Ability to create simple motion graphics or GIFs.

• Visual Design Acumen: Strong visual and design judgment, with an eye for detail and aesthetic appeal.

• Brand Adherence: Ability to work strictly within established brand guidelines and creative direction.

• English Fluency: Fluent conversational and written English (C1+ level) for effective communication with the client and team.

• AI Creative Tool Familiarity: Comfort and experience using AI-assisted creative workflows for production tasks.

Preferred Skills:

• Experience with other design software (e.g., Adobe Creative Suite - Photoshop, After Effects) for more advanced edits or asset preparation.

• Understanding of performance marketing metrics and how creative impacts campaign results.

• Experience with asset management systems.

• Familiarity with A/B testing methodologies for creative.

📝 Enhancement Note: The explicit mention of Canva as a primary tool, alongside basic video editing and motion graphics, suggests a focus on rapid iteration and production efficiency, common in performance marketing where creative fatigue is a concern. The AI assistance requirement indicates a forward-looking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Canva Expertise: Showcase a range of static and simple motion assets created primarily using Canva, highlighting versatility and execution quality.

• Paid Social Asset Examples: Include examples of ads specifically designed for paid social platforms, demonstrating an understanding of platform-specific best practices and creative formats.

• Brand Guideline Adherence: Present case studies or examples where you successfully worked within strict brand guidelines to produce cohesive creative.

• Variation & Adaptation Examples: Showcase instances where you created multiple variations of a single creative concept or adapted assets across different placements and aspect ratios.

• Process Efficiency: Highlight projects where you were able to produce a high volume of assets or iterations efficiently, demonstrating speed and organizational skills.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for taking a creative brief from inception to final asset delivery, including how you manage feedback and revisions.

• File Management: Demonstrate a systematic approach to organizing and naming creative files and versions, essential for tracking performance and A/B testing.

• Collaboration Protocols: Be ready to explain how you collaborate with media buyers, strategists, or other team members to ensure creative aligns with campaign objectives and technical specifications.

📝 Enhancement Note: For a production-focused role, the portfolio is critical. It needs to prove hands-on capability with the required tools and a clear understanding of the output needed for performance marketing. The emphasis should be on execution quality, efficiency, and the ability to adapt creative based on feedback and testing requirements.

💵 Compensation & Benefits

Salary Range:

• Estimated range: USD $25,000 - $40,000 annually (or equivalent hourly rate for part-time).

• Methodology: This estimate is based on typical compensation for mid-level creative production roles in LATAM markets, considering the demand for advanced English proficiency, the remote-first nature, and the part-time commitment (implied by "Part-time, aligned with EST" but the ai_working_hours is 40, suggesting a potential mismatch or full-time role with EST-aligned hours). The USD compensation is standard for international remote roles bridging LATAM talent with US-based clients.

Benefits:

• Competitive Salary in USD: Direct payment in US Dollars, providing currency stability and competitive local purchasing power.

• Remote-First Flexibility: Work from any location within LATAM, offering significant lifestyle flexibility.

• Work-Life Balance: Part-time schedule (or EST-aligned hours, requiring clarification) potentially offering better work-life integration.

Working Hours:

• Part-time, aligned with EST (Eastern Standard Time). This could mean a flexible schedule that overlaps with core EST business hours (e.g., 9 AM - 5 PM EST) for meetings and collaboration, or a set number of hours per week (e.g., 20-30 hours) that require availability during EST working times. The ai_working_hours: 40 suggests a full-time role, which would require ~40 hours per week aligned with EST.

📝 Enhancement Note: The job description mentions "Part-time" but the AI data indicates ai_working_hours: 40. This is a significant discrepancy. Assuming 40 is correct, the role is full-time, requiring approximately 40 hours per week, with a need for availability during EST business hours for collaboration and meetings. The salary range is an estimation and should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Solutions / Staffing (Floowi), Software-enabled Growth Discovery (Client)

Company Size: Floowi is likely a growing organization focused on connecting LATAM talent with US companies. The client's size is not specified but operates in the competitive consumer brand growth space.

Founded: Floowi's founding date is not provided, but its focus suggests a modern approach to remote work and global talent. The client's founding date is also not specified, but their "proprietary technology" suggests a degree of established innovation.

Team Structure:

• Floowi: Operates as an intermediary, likely with a recruitment and client relations team.

• Client Team: You will be part of a team that includes Media Buyers, strategists, and potentially other creative producers or designers, working closely with client marketing teams. The reporting structure will likely be within the client's marketing or growth department.

Methodology:

• Data-Driven Growth: The client's core business is "growth discovery," implying a strong reliance on data analysis, experimentation, and iterative learning to identify high-potential customer opportunities.

• Agile Creative Production: The need for rapid asset creation, variation, and iteration points towards an agile approach to creative development, prioritizing speed and testability over lengthy strategic development cycles.

• Technology-Enabled Operations: The client uses "proprietary technology" and "software-enabled solutions," indicating a tech-forward operational environment.

Company Website: https://floowitalent.com/ (Floowi)

📝 Enhancement Note: The context highlights two entities: Floowi (the employer/recruiter) and the client (the end-user of the talent). The culture and operational methodology described are primarily from the client, which is where the candidate will be integrated. The focus is on performance, data, and rapid iteration in the consumer brand growth space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Production Specialist. It's an execution-focused role, suitable for someone who excels at transforming briefs into assets efficiently and accurately.

Reporting Structure: You will likely report to a Creative Lead, Marketing Manager, or Growth Lead within the client company. Collaboration will be key with Media Buyers.

Operations Impact: Directly impacts campaign performance by providing a consistent flow of optimized, testable creative assets. This role is crucial for enabling the client's growth discovery methodology by facilitating rapid experimentation with different creative approaches.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in creating assets specifically optimized for paid social, understanding what drives engagement and conversion.

• Advanced Creative Skills: Opportunity to develop more advanced motion graphics, video editing, or even explore AI-driven creative tools further.

• Cross-functional Exposure: Gain insights into media buying, campaign strategy, and data analysis by working closely with other marketing operations functions.

• Client-Side Experience: Develop a strong portfolio and experience working with diverse consumer brands, potentially leading to more senior creative roles within client organizations or agencies.

📝 Enhancement Note: While not a strategic role, growth exists in mastering performance creative production, understanding the full marketing funnel, and potentially moving into roles with more creative strategy or team leadership responsibilities within agencies or client-side marketing departments.

🌐 Work Environment

Office Type: 100% Remote (LATAM only)

Office Location(s): Not applicable due to the fully remote nature of the role.

Workspace Context:

• Digital Collaboration: The work environment is entirely digital, requiring strong self-discipline and effective use of communication tools (e.g., Slack, email, video conferencing).

• Tool-Centric Operations: Reliance on digital tools like Canva, potentially AI assistants, and collaboration platforms is paramount.

• Cross-functional Interaction: Regular interaction with media buyers and marketing strategists to understand campaign goals and feedback.

Work Schedule:

• Part-time, aligned with EST. If the ai_working_hours: 40 is accurate, this means full-time work expected, with availability during EST business hours being critical for real-time collaboration, feedback sessions, and meetings. This flexibility allows for remote work from anywhere in LATAM but requires a commitment to overlap with the US East Coast time zone.

📝 Enhancement Note: The remote-first nature requires strong communication and time management skills. The EST alignment is crucial for timely collaboration and feedback loops, especially in a fast-paced performance marketing environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with Floowi's recruitment team to assess basic qualifications, English proficiency, and fit for the remote LATAM talent pool.

• Skills Assessment/Portfolio Review: A more in-depth interview with the client's hiring manager or a senior team member. This will heavily focus on reviewing your portfolio, assessing Canva proficiency, and discussing your experience with paid social creative production.

• Practical Exercise (Potential): You might be given a short, timed creative task or a brief to produce a few sample assets to demonstrate your skills under pressure and your understanding of the client's needs.

• Final Interview: A discussion about your experience, how you handle feedback, your understanding of performance creative, and cultural fit.

Portfolio Review Tips:

• Showcase Canva Mastery: Ensure your portfolio prominently features work created in Canva, highlighting its capabilities and your skill in using it for professional outputs.

• Focus on Performance: Select examples of creative that demonstrate an understanding of paid social advertising objectives – clear CTAs, engaging visuals, concise messaging. If possible, include metrics or outcomes.

• Highlight Variation: Clearly present how you created multiple versions of an ad or adapted creative for different placements.

• Demonstrate Process: Be prepared to walk through your process for a specific piece of work, from brief to final asset, explaining your creative decisions and how you incorporated feedback.

• Visual Clarity & Organization: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear descriptions for each piece.

Challenge Preparation:

• Canva Workflow: Be ready to demonstrate your Canva workflow, perhaps screen-sharing or discussing your approach to building assets.

• Brief Interpretation: Practice dissecting a creative brief, identifying key requirements, target audience, and desired outcomes.

• Feedback Handling: Prepare examples of how you've received and implemented feedback on creative projects.

• AI Tool Integration: Be ready to discuss how you've used or would use AI tools to enhance your creative production process.

📝 Enhancement Note: The interview process will heavily scrutinize practical skills and portfolio. Candidates should be prepared to demonstrate their proficiency with Canva and their understanding of performance creative principles.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for creating static ads, simple motion graphics, and adapting existing assets. Mastery is a core requirement.

• Video Editing Software (Basic): Proficiency with user-friendly video editing tools (e.g., Canva's built-in editor, CapCut, or similar) for social media clips.

• AI-Assisted Creative Tools: Familiarity with AI platforms for image editing, content generation, or workflow automation (e.g., Adobe Firefly, Midjourney, ChatGPT for prompt generation/editing support).

Analytics & Reporting:

• While not directly responsible for analysis, an understanding of how creative performance is measured (e.g., CTR, conversion rates, engagement) is beneficial. CRM & Automation:

• Not directly applicable to this role, but understanding how assets are deployed via ad platforms is key.

📝 Enhancement Note: The technology stack is heavily weighted towards production tools, with Canva being the cornerstone. The inclusion of AI tools indicates a modern approach to creative workflows.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value is the ability to produce high-quality assets rapidly to meet the demands of continuous testing and optimization.

• Data-Driven Iteration: Understanding that creative serves a purpose within a larger performance marketing strategy, and that feedback and data inform future iterations.

• Collaboration: Working effectively with media buyers, strategists, and other stakeholders to ensure creative alignment and timely delivery.

• Attention to Detail: Maintaining high standards for visual quality, brand consistency, and accuracy in all delivered assets.

• Adaptability: Being open to feedback, revisions, and evolving creative briefs.

Collaboration Style:

• Proactive Communication: Essential for remote work, ensuring clear updates on progress, challenges, and asset delivery.

• Feedback Integration: A willingness to receive and act upon constructive criticism to improve creative outputs.

• Cross-functional Alignment: Working closely with media buyers to understand campaign objectives, technical specifications, and performance feedback.

📝 Enhancement Note: The culture emphasizes agility, data-informed decision-making, and efficient execution, typical of performance marketing environments.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Meeting the demand for numerous creative variations and rapid turnarounds can be demanding.

• Maintaining Creative Quality at Speed: Balancing efficiency with the need for polished, on-brand creative assets.

• Adapting to Diverse Brands: Quickly understanding and applying different brand guidelines and creative directions for various clients.

• Remote Collaboration Nuances: Ensuring seamless communication and alignment within a remote team structure.

Learning & Development Opportunities:

• Mastering Performance Creative: Becoming an expert in what makes creative perform well on paid social platforms.

• Advanced Tool Proficiency: Expanding skills in video editing, motion graphics, and potentially exploring more sophisticated design software or AI creative suites.

• Understanding the Growth Funnel: Gaining deeper insight into the entire customer acquisition process, from creative to media buying and conversion optimization.

• Exposure to Diverse Brands: Building a robust portfolio and experience working with a variety of consumer and e-commerce businesses.

📝 Enhancement Note: The challenges are inherent to a production-heavy role, while growth opportunities lie in deepening specialized skills and gaining broader marketing knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and turning it into a set of paid social ad variations." (Focus on workflow, tools, and speed.)

• "How do you ensure creative assets remain on-brand while also being optimized for performance?" (Balance of brand guidelines and effectiveness.)

• "Can you walk us through a piece of creative in your portfolio that you are particularly proud of? What was the objective, your process, and the outcome?" (Portfolio walkthrough, problem-solving.)

• "How do you manage feedback and revisions on your creative work?" (Adaptability, collaboration.) Company & Culture Questions:

• "What interests you about working with consumer brands and driving growth?" (Motivation, understanding of the industry.)

• "How do you approach working remotely and collaborating with a distributed team?" (Self-management, communication skills.)

• "How do you stay updated on the latest trends in paid social creative and design tools?" (Continuous learning.) Portfolio Presentation Strategy:

• Highlight Canva Work: Ensure your strongest Canva projects are front and center.

• Showcase Paid Social Examples: Clearly label and explain the purpose of each paid social asset.

• Demonstrate Variation: Explicitly show how you created multiple versions for testing or adapted assets for different platforms/formats.

• Tell the Story: For each piece, explain the brief, your approach, the tools used, and any results if available.

• Be Ready for Live Demo: Prepare to demonstrate your Canva workflow or a specific design technique if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a strong understanding of paid social creative, and the ability to work efficiently in a remote, fast-paced environment.

📌 Application Steps

To apply for this operations position:

• Submit Your Application: Complete the application through the provided link on the Floowi platform.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest work created in Canva, specifically paid social assets, and examples of creative variation. Be prepared to discuss your process for each piece.

• Tailor Your Resume: Highlight your experience with Canva, paid social creative production, video editing, motion graphics, and any experience with AI creative tools. Quantify achievements where possible.

• Prepare for an EST-Aligned Schedule: Confirm your availability and comfort level working within EST business hours for collaboration.

• Research Floowi and the Client's Industry: Understand Floowi's mission and the client's focus on growth discovery for consumer brands. Familiarize yourself with common paid social creative best practices for e-commerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding working hours and specific client context, should be verified directly with the hiring organization (Floowi) before making application decisions.