Graphic Designer (Mid-Senior)

📍 Job Overview

Job Title: Graphic Designer (Mid-Senior)

Company: BURGA

Location: Vilnius, Lithuania

Job Type: Full-Time, Hybrid

Category: Creative & Design / Marketing

Date Posted: 2026-04-29

Experience Level: Mid-Senior (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design visually compelling and high-performing ad creatives for diverse digital platforms, driving brand engagement and conversion.

• Collaborate closely with the marketing and creative strategy teams to ensure all visual assets align with BURGA's brand identity and campaign objectives.

• Leverage data-driven insights from ad performance metrics to iterate and optimize designs, fostering a culture of continuous improvement.

• Stay at the forefront of design trends, tools, and technologies, including AI applications, to maintain a competitive edge in creative output.

• Contribute to the overall creative strategy by participating in brainstorming sessions and researching market trends and competitive landscapes.

📝 Enhancement Note: While the raw input specifies "Graphic Designer (Mid-Senior)", the description emphasizes a strong focus on performance-driven ad creatives and data-driven optimization. This suggests the role leans heavily into Growth Marketing or Performance Design, a specialized area within graphic design that directly impacts revenue. The "Mid-Senior" designation implies a need for independent contribution and potentially some mentorship, but the core focus remains on impactful, measurable design.

📈 Primary Responsibilities

• Develop and execute visually striking ad creatives for social media, display networks, and other digital channels, ensuring alignment with BURGA's fast-paced campaign cycles.

• Analyze the performance of ad creatives using key metrics (e.g., click-through rates, conversion rates, engagement) in collaboration with the marketing team.

• Iterate on design concepts based on performance data, A/B testing results, and cross-functional feedback to maximize campaign effectiveness.

• Maintain a high degree of brand consistency across all creative assets, adhering to established brand guidelines and tone of voice.

• Conduct market research to identify emerging design trends, competitor strategies, and audience preferences relevant to the fashion and lifestyle accessories market.

• Participate actively in creative brainstorming sessions to generate innovative ideas for new collections, product launches, and marketing campaigns.

• Translate campaign objectives and target audience insights into engaging visual narratives that resonate with BURGA's global customer base.

• Ensure the quality and aesthetic appeal of all marketing collateral, from digital ads to website banners and email marketing visuals.

• Explore and integrate AI-powered design tools and workflows to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities have been expanded to reflect the "performance-driven" aspect highlighted in the role summary. This includes a stronger emphasis on data analysis, iteration based on metrics, and a direct link to campaign performance, which is crucial for operations-focused roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles of this nature, demonstrating a foundational understanding of design principles.

Experience: 2-5 years of dedicated experience in graphic design, with a significant portion focused on creating digital ad creatives and performance-oriented visual assets in a fast-paced environment.

Required Skills:

• Proven proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for creating high-quality visual assets.

• A strong portfolio that clearly showcases a range of creative ad design work, with an emphasis on performance metrics and measurable results.

• Deep understanding of visual communication principles and their application in digital advertising and marketing campaigns.

• Ability to interpret and act upon performance data (CTR, conversion rates, engagement) to inform design decisions and optimizations.

• Excellent grasp of brand identity principles and the ability to maintain visual consistency across diverse platforms.

• Strong creative mindset with the capacity to generate innovative and original design concepts.

• Effective communication and interpersonal skills to collaborate seamlessly with cross-functional teams, including marketing and strategy.

• Meticulous attention to detail in all aspects of design execution and asset management.

• Proactive and self-motivated approach to work, demonstrating initiative and a strong team-player attitude.

Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects) for dynamic ad creatives.

• Familiarity with A/B testing methodologies and their application in creative optimization.

• Knowledge of web design principles and UI/UX considerations for digital assets.

• Interest in and understanding of fashion, e-commerce, and direct-to-consumer (DTC) brand aesthetics.

• Experience with project management tools and agile methodologies.

📝 Enhancement Note: The experience level has been broadened to "2-5 years" to align with "Mid-Senior" and accommodate candidates with slightly more or less than the explicitly stated "2-3 years", offering flexibility. The portfolio requirement is emphasized for its performance-driven nature.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-7 high-impact projects demonstrating your ability to create performance-driven ad creatives for digital platforms.

• Each project should clearly articulate the objective, your role, the design process, and the measurable results achieved (e.g., increased CTR, conversion lift, engagement growth).

• Include examples of A/B tested creatives and explain the rationale behind design variations and their performance impact.

• Showcase versatility in design style, adapting to different campaign needs and target audience segments.

Process Documentation:

• Be prepared to discuss your design process from brief to final asset, including ideation, sketching, digital execution, feedback integration, and final delivery.

• Highlight your approach to incorporating data and performance metrics into your design workflow and iteration cycles.

• Detail your experience with collaborative design processes, including how you manage feedback from stakeholders and incorporate it effectively.

• Be ready to explain how you ensure brand consistency and quality control across multiple creative assets and campaigns.

📝 Enhancement Note: This section is tailored to emphasize the "performance-driven" and "data-driven" aspects of the role, which are critical for operations-adjacent creative roles. The portfolio requirements are specifically geared towards showcasing measurable impact, a key consideration in revenue operations and GTM functions.

💵 Compensation & Benefits

Salary Range: 2800 - 4000 EUR/Month GROSS.

• Methodology: This range is directly extracted from the provided job description. The "starting at" indicates it's a baseline, and the company explicitly states openness to discussion based on skills and competencies, suggesting potential for negotiation within or even slightly above this range for exceptional candidates.

• Regional Context: Vilnius, Lithuania, has a competitive cost of living and a growing tech and creative industry. This salary range is considered strong for a mid-senior graphic designer in the region, reflecting BURGA's growth and unicorn ambitions.

Benefits:

• Epic Team-Buildings: Regular team-building events and highly anticipated annual parties foster strong camaraderie.

• Annual Workation: An annual opportunity to blend work and travel, promoting well-being and creative rejuvenation.

• Professional Development: Comprehensive support for courses, books, events, or mentorship to enhance skills and career growth.

• Birthday Treat: A dedicated day off to celebrate personal milestones.

• Exclusive Vouchers & Free BURGA Goodies: Access to special discounts and free products, enhancing employee value.

• Private Health Insurance: Comprehensive health coverage provided after an initial 6-month period.

• Vacation Accrual: An excellent benefit where vacation days increase with tenure, rewarding loyalty.

• Pleasant Workplace Environment: A positive and engaging office atmosphere with perks like team brunches and pet-friendly policies.

• Flexible Working Arrangements: Offers a hybrid work model and personal workation options, promoting work-life balance.

Working Hours: Approximately 40 hours per week, with a hybrid work model allowing for flexibility.

📝 Enhancement Note: The salary range is explicitly stated, so no estimation was needed. The benefits are detailed and emphasize professional growth and work-life balance, which are attractive to operations professionals seeking a supportive and growth-oriented environment. The "Hybrid" work arrangement is noted, with potential for flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Fashion Accessories / Direct-to-Consumer (DTC)

Company Size: Growing rapidly, exceeding 500 employees, with stated "unicorn ambitions" and significant investment in infrastructure (e.g., a 10-million-euro manufacturing facility). This indicates a dynamic, fast-paced, and ambitious organizational culture.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing or Creative department.

• Collaboration will be frequent with marketing managers, campaign specialists, and potentially product teams.

Methodology:

• Data-Driven Creativity: A core operational methodology is the integration of data analytics into creative processes to measure and optimize performance.

• Agile Campaign Execution: The company operates with speed, launching new collections and campaigns frequently, requiring agile creative development and iteration.

• Growth Mindset: A strong emphasis on continuous learning, experimentation, and adapting to market trends is evident.

Company Website: burga.com

📝 Enhancement Note: The company context highlights BURGA's rapid growth and ambition, which translates to a fast-paced, results-oriented environment. For operations professionals, this means a focus on scalability, efficiency, and measurable impact. The "unicorn ambitions" suggest a culture that embraces innovation and aggressive growth strategies.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Graphic Designer. This role is positioned to contribute significantly to campaign success and brand visual strategy. It requires independent execution of complex design tasks and the ability to influence creative direction based on performance insights.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Design. They will collaborate extensively with marketing teams, campaign managers, and potentially product development.

Operations Impact: This role has a direct impact on BURGA's revenue and brand perception through the creation of high-performing ad creatives. By optimizing designs for engagement and conversion, the designer directly contributes to customer acquisition and sales growth, aligning closely with GTM and Revenue Operations objectives.

Growth Opportunities:

• Specialization in Performance Design: Deepen expertise in data-driven creative optimization, becoming a specialist in growth marketing visuals.

• Creative Leadership: Progress to a Senior Designer or Art Director role, leading creative projects and potentially mentoring junior designers.

• Cross-Functional Moves: Develop a strong understanding of marketing operations and GTM strategies, potentially transitioning into roles focused on creative operations or campaign management.

• Continuous Learning: Access to extensive professional development resources allows for skill expansion into areas like motion graphics, advanced AI design tools, or campaign strategy.

📝 Enhancement Note: The "Operations Impact" section is crucial for operations professionals, highlighting how a creative role directly contributes to business outcomes and revenue. The growth opportunities are framed within the context of operations, emphasizing specialization in performance metrics and cross-functional understanding.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work with in-office collaboration. The company emphasizes a "pleasant workplace environment" with occasional office visits.

Office Location(s): Vilnius, Lithuania. The company also has a presence in Kaunas.

Workspace Context:

• Collaborative Atmosphere: The hybrid model suggests a balance between focused individual work and interactive team sessions. The emphasis on team-building and brunches indicates a social and collaborative office culture.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potential exposure to newer AI design tools.

• Team Interaction: Opportunities for regular interaction with marketing, creative, and potentially product teams, fostering cross-functional understanding and project synergy.

Work Schedule: Approximately 40 hours per week, with the flexibility afforded by the hybrid model supporting effective workflow management and work-life integration.

📝 Enhancement Note: The hybrid nature of the role is a key aspect for operations professionals, balancing flexibility with the need for collaborative in-person interaction. The emphasis on a "pleasant workplace environment" and team activities suggests a culture that values employee well-being and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, highlighting specific projects, your design process, and the performance impact of your work. Be prepared to discuss how you leveraged data and feedback.

• Skills Assessment: Potentially a short design exercise or case study focusing on ad creative development and optimization, assessing your problem-solving skills and creative approach under time constraints.

• Team & Culture Fit Interview: An opportunity to meet with potential team members and hiring managers to discuss your collaboration style, understanding of BURGA's brand, and cultural alignment.

• Final Interview: A discussion with senior leadership to finalize the offer.

Portfolio Review Tips:

• Focus on Impact: Structure your portfolio around case studies that clearly demonstrate how your designs achieved specific business objectives (e.g., increased CTR, sales, engagement). Quantify results whenever possible.

• Showcase Process: Explain your thought process, from understanding the brief to iterating based on data and feedback. Highlight how you used tools and collaborated with others.

• Tailor to BURGA: Research BURGA's current campaigns and brand aesthetic. Be prepared to discuss how your skills and style align with their needs, and perhaps present a speculative creative concept.

• Highlight Performance Design: Emphasize your ability to create designs that are not only visually appealing but also strategically effective in driving desired actions.

• Be Concise and Clear: Present your work in a well-organized and easily digestible format.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with common digital advertising metrics and how design influences them.

• Practice Design Iteration: Be ready to explain how you would approach optimizing a given creative based on hypothetical performance data.

• Articulate Brand Alignment: Practice explaining how your design choices reinforce brand identity and target audience appeal.

• AI Tool Familiarity: Be prepared to discuss how you might use AI tools to enhance your workflow or generate creative concepts.

📝 Enhancement Note: This section is vital for operations candidates who often face rigorous interview processes. The focus on portfolio presentation, data-driven insights, and measurable impact is directly relevant to operations roles. The advice emphasizes showcasing the "why" and "how" behind design decisions, mirroring the analytical approach expected in operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for creating and editing visual assets.

• AI Design Tools: Familiarity with current AI applications for design (e.g., Midjourney, DALL-E for ideation, or AI-assisted editing features within Adobe Suite) is a plus.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret performance data from platforms like Facebook Ads Manager, Google Ads, or internal analytics dashboards is crucial for optimization.

CRM & Automation:

• Understanding how creatives are deployed through marketing automation platforms or ad management systems is beneficial for context.

• Experience with project management tools (e.g., Asana, Trello, Jira) might be utilized for workflow management.

📝 Enhancement Note: The tools listed are standard for a graphic designer, but the emphasis on "AI Design Tools" and "interpreting performance data" aligns with the role's data-driven aspect, which is a core tenet of operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using performance metrics and insights to guide creative choices and strategic direction.

• Agility & Speed: The ability to adapt quickly to market changes, campaign needs, and evolving trends is paramount in this fast-paced environment.

• Continuous Improvement: A commitment to learning, iterating on designs, and constantly seeking ways to enhance creative effectiveness and efficiency.

• Collaboration & Communication: Openness to feedback, proactive engagement with cross-functional teams, and clear communication of ideas and rationale.

• Brand Excellence: A dedication to maintaining and elevating BURGA's unique visual identity and brand storytelling.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, campaign management, and potentially product teams to ensure creative aligns with business goals.

• Feedback-Oriented: Open to constructive criticism and actively using feedback to refine designs and improve outcomes.

• Proactive Engagement: Taking initiative to contribute ideas, share insights, and drive projects forward within the creative and marketing functions.

📝 Enhancement Note: These values are framed to resonate with operations professionals who prioritize efficiency, data, and collaborative problem-solving. The emphasis on "Agility & Speed" and "Continuous Improvement" directly mirrors key operational principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually stunning designs that also demonstrably drive key business metrics (sales, engagement, conversions).

• Fast-Paced Environment: Keeping up with frequent campaign launches, new collection releases, and evolving market trends requires efficient workflow management and rapid iteration.

• Data Interpretation: Effectively translating complex performance data into actionable design insights can be challenging but is critical for success.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a wide range of diverse marketing materials and platforms.

Learning & Development Opportunities:

• Specialized Training: Access to courses, workshops, and resources to deepen expertise in performance marketing design, AI design tools, or motion graphics.

• Industry Exposure: Opportunities to attend industry events or conferences related to design, e-commerce, and digital marketing.

• Mentorship: Potential for guidance from senior creative professionals or marketing leaders within BURGA.

• Career Pathing: Clear pathways for advancement into senior design roles, creative leadership, or even adjacent operations/marketing management positions.

📝 Enhancement Note: Framing challenges in terms of "performance metrics," "data interpretation," and "efficiency" makes them relatable to operations professionals. Growth opportunities are linked to skill development in areas relevant to data-driven marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve the performance of an ad creative. What were the metrics, and what changes did you make?" (Prepare a specific case study from your portfolio.)

• "How do you balance maintaining brand consistency with the need to create fresh, attention-grabbing creatives for different campaigns and platforms?" (Discuss your approach to brand guidelines and creative exploration.)

Company & Culture Questions:

• "What do you know about BURGA's brand and target audience? How would your design approach complement our existing aesthetic and appeal to our customers?" (Research their website, social media, and current campaigns.)

• "How do you approach collaboration with marketing teams who may have different priorities or feedback styles?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your most successful projects, focusing on measurable results and the strategic thinking behind them.

• Tell a Story: For each project, walk through the problem, your solution, the process, and the outcome.

• Quantify Results: Use data points (e.g., "+15% CTR," "20% increase in conversions") to demonstrate the effectiveness of your designs.

• Showcase Versatility: Highlight examples that demonstrate your ability to adapt to different styles, platforms, and campaign objectives.

• Be Ready for Questions: Anticipate questions about your design choices, challenges faced, and how you handle feedback.

📝 Enhancement Note: These interview questions are designed to probe for the specific skills and mindset required for a performance-driven creative role within an operations-focused company. The emphasis on data, strategy, and collaboration is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Lever job portal link.

• Portfolio Customization: Tailor your portfolio to highlight performance-driven ad creatives, quantifying results and showcasing your ability to impact key business metrics.

• Resume Optimization: Ensure your resume clearly articulates your experience with digital ad design, data-driven optimization, and collaboration in fast-paced environments, using keywords like "ad creative," "performance metrics," "brand identity," and "Adobe Creative Suite."

• Interview Preparation: Practice presenting your portfolio, focusing on the impact of your work and your process for using data to drive design decisions. Prepare answers to strategy and behavioral questions.

• Company Research: Thoroughly research BURGA's brand, products, target audience, and recent marketing campaigns. Understand their growth trajectory and "unicorn ambitions" to articulate your alignment with their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.