Graphic Designer, Marketing

📍 Job Overview

Job Title: Graphic Designer, Marketing

Company: Madhappy

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Marketing Operations & Creative Design

Date Posted: August 25, 2026

Experience Level: 2-5 Years

🚀 Role Summary

• Develop and execute visually compelling digital marketing assets across email, social media, and website platforms to support campaign and product launch objectives.

• Collaborate closely with Marketing, Creative, and Ecommerce teams to translate campaign strategies into engaging, on-brand visual content that drives customer engagement.

• Optimize digital assets for performance, ensuring alignment with brand guidelines, typography standards, and fast-moving digital environments.

• Manage a high volume of design deliverables with speed and precision, maintaining brand consistency and quality across all touchpoints.

• Contribute to a data-informed design process by understanding how visual elements impact engagement metrics and campaign performance.

📝 Enhancement Note: While the title is "Graphic Designer, Marketing," the responsibilities heavily lean into the operational aspects of marketing asset creation and deployment within a Direct-to-Consumer (DTC) environment. The role requires not just creative output but also an understanding of channel-specific optimization and workflow management, aligning it with a Marketing Operations and Creative Design function.

📈 Primary Responsibilities

• Email & Lifecycle Design: Design engaging email campaigns for product launches, promotions, newsletters, and brand storytelling, building and maintaining modular templates for rapid deployment. Optimize layouts for mobile rendering, load times, and deliverability best practices.

• Social & Digital Campaign Assets: Create static, carousel, and templated graphics for paid and organic social media (Instagram, TikTok, etc.), translating core campaign creative into channel-specific formats.

• Website & Ecommerce Design: Design digital assets for Madhappy.com, including homepage banners, collection pages, landing pages, and promotional placements, ensuring assets are optimized for site implementation.

• Cross-Functional Design Support: Maintain organized file structures, templates, and brand asset libraries for marketing use, ensuring all assets adhere to brand guidelines, tone, and typography standards.

• Project Management & Handoff: Manage multiple concurrent projects with shifting priorities, ensuring timely delivery of final files in collaboration with Creative Producers and Marketing Operations.

📝 Enhancement Note: The responsibilities highlight a need for efficiency and process adherence, common in operations roles. The emphasis on "modular email templates," "fast turnaround," "optimization for site implementation," and "organized file structures" points to a need for structured workflow management beyond pure creative design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, but not strictly required if equivalent practical experience and a strong portfolio are demonstrated.

Experience: 2-3+ years of experience as a graphic designer, with a strong preference for experience within a fashion, lifestyle, or Direct-to-Consumer (DTC) marketing environment.

Required Skills:

• Portfolio: Strong portfolio demonstrating digital-first design work across email, social media, and web platforms.

• Software Proficiency: Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Design Fundamentals: Sharp eye for typography, layout, color theory, and brand consistency.

• Digital Asset Creation: Proven ability to create high-volume, high-quality digital assets for various online channels.

• Adaptability & Speed: Ability to work quickly and manage a high volume of deliverables without sacrificing quality, adapting to fast-moving digital environments.

• Brand Adherence: Comfort and skill in working within established brand guidelines and executing against creative and marketing briefs.

• Collaboration: Clear communicator who collaborates effectively across diverse teams and stakeholders.

Preferred Skills:

• Prototyping Tools: Experience with Figma for design and collaboration.

• Motion Graphics: Familiarity with After Effects for basic motion graphics or animated assets.

• Email Template Development: Experience building and optimizing responsive email templates.

• DTC Marketing Acumen: Understanding of digital marketing strategies and how design impacts conversion rates and engagement in a DTC context.

• Fashion/Lifestyle Industry: Demonstrated passion for and understanding of fashion, culture, storytelling, and community-driven brands.

📝 Enhancement Note: The "About You" section emphasizes a blend of creative talent and operational efficiency. The requirement for a "digital-first" portfolio and proficiency in tools like Adobe Creative Suite, alongside a preference for experience in DTC marketing, suggests the role is deeply integrated into the marketing operations workflow, focusing on asset deployment and performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital-First Focus: Showcase a strong emphasis on digital design outputs, including email campaigns, social media graphics (static, carousel, story formats), and website banners/elements.

• Brand Consistency Examples: Include projects where you maintained strict brand guidelines across multiple digital touchpoints, demonstrating an understanding of brand stewardship.

• Performance-Oriented Design: Highlight any projects where design directly contributed to measurable outcomes like engagement, click-through rates, or conversion improvements.

• Workflow Demonstration: If possible, provide context on your design process for digital assets, including how you manage briefs, iterate on designs, and prepare final files for deployment.

Process Documentation:

• Asset Preparation for Deployment: Evidence of preparing digital assets with correct specifications for various platforms (e.g., email HTML optimization, social media dimensions, web image optimization for load speed).

• Template Utilization & Creation: Examples of working with or creating design templates to ensure efficiency and brand consistency in high-volume output scenarios.

• Collaboration with Marketing/Ecommerce: Case studies or examples of how you worked with marketing or ecommerce teams to ensure design assets effectively supported campaign goals and website user experience.

📝 Enhancement Note: For a role focused on marketing operations and digital asset creation, a portfolio is crucial. It needs to demonstrate not just aesthetic skill but also an understanding of the operational constraints and goals of digital marketing channels. The emphasis should be on efficiency, brand consistency, and performance-driven design.

💵 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year.

Benefits:

• Paid Time Off: 15 days of Paid Time Off (PTO) and 9 days of sick pay annually.

• Holidays: Paid holidays.

• Health Coverage: Health, dental, and vision insurance with 75% of premiums covered by Madhappy.

• Retirement: Retirement plans are available.

• Health Stipends: $600 quarterly health stipends.

• Employee Perks: Employee discount and early access to products.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. However, the role requires flexibility for occasional evening and weekend support based on business needs, particularly around campaign and launch timelines.

📝 Enhancement Note: The salary range is provided. The benefits package is comprehensive, with a notable health stipend and significant premium coverage, which are attractive to employees focused on well-being. The working hours mention flexibility, a common requirement in marketing roles that need to respond to real-time campaign needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion / Apparel / Lifestyle Brand, Direct-to-Consumer (DTC). Madhappy operates within a competitive, trend-driven market that values community, optimism, and strong brand storytelling.

Company Size: Madhappy is likely a growing mid-sized company, indicated by its established flagship store, seasonal pop-ups, and a dedicated foundation, suggesting a team structure that requires specialized roles but maintains a collaborative atmosphere.

Founded: 2017. The brand's relatively recent founding and rapid growth suggest a dynamic, innovative, and perhaps fast-paced work environment.

Team Structure:

• Marketing & Creative Synergy: The Graphic Designer will work closely with Marketing, Creative, and Ecommerce teams, implying a collaborative structure where creative output directly supports business objectives.

• Cross-Functional Collaboration: The role requires close partnership with various departments, suggesting a matrixed or project-based collaboration model.

• Operations Integration: The need to "partner with Creative Producers and Marketing Operations" indicates a structured workflow where design is managed and tracked, aligning with operational best practices.

Methodology:

• Data-Informed Design: The expectation for assets to "perform in fast-moving digital environments" and to "drive engagement" suggests a data-informed approach to design, where visual elements are considered for their impact on user behavior and campaign success.

• Agile Workflow: The need for "flexibility around campaign and launch timelines" and "fast turnaround" points towards an agile or iterative workflow common in marketing operations.

• Brand Storytelling: Madhappy emphasizes community, optimism, and personal expression, suggesting that marketing assets should effectively communicate these brand values.

Company Website: https://www.madhappy.com/

📝 Enhancement Note: The company culture is rooted in optimism and community, which should be reflected in the design aesthetic. The role's integration with Marketing Operations signifies a structured approach to creative asset management and deployment, crucial for a growing DTC brand.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry to mid-level position (2-3+ years of experience), focused on executing marketing design tasks. It sits within the broader marketing operations and creative function, responsible for the tangible visual output that drives campaigns.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a similar lead within the marketing or creative department. They will collaborate extensively with teams including Marketing Operations, Ecommerce, and Social Media.

Operations Impact: The Graphic Designer's work directly impacts the brand's digital presence and customer engagement. High-quality, on-brand assets are critical for driving traffic, conversions, and reinforcing brand identity across all digital touchpoints, directly contributing to revenue generation and brand perception.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific digital channels like email marketing design or social media content creation, potentially leading to a Senior Graphic Designer or Digital Design Specialist role.

• Broader Marketing Acumen: Exposure to campaign strategy, performance metrics, and cross-functional marketing efforts can pave the way for roles in marketing campaign management or digital marketing coordination.

• Creative Leadership: With significant experience and a strong portfolio, advancement to a Lead Graphic Designer or Art Director position within the company or a similar organization is possible.

• Tool Proficiency: Development of skills in motion graphics (After Effects) or advanced prototyping (Figma) can open doors to more specialized or senior creative roles.

📝 Enhancement Note: While primarily a design role, its placement within marketing operations offers growth paths that blend creative skills with an understanding of marketing execution and efficiency. The emphasis on digital channels and performance indicates potential for specialization in areas like growth marketing design.

🌐 Work Environment

Office Type: Madhappy has a permanent flagship store in West Hollywood, suggesting a hybrid or on-site work environment. The company also operates seasonal pop-up stores, indicating a dynamic retail presence.

Office Location(s): Primarily Los Angeles, CA, with potential for involvement in or awareness of their global pop-up locations.

Workspace Context:

• Collaborative Hub: The environment likely fosters close collaboration between design, marketing, and ecommerce teams, facilitating quick feedback loops and efficient asset creation.

• Brand Immersion: Working in a fashion/lifestyle brand environment means being surrounded by the brand's aesthetic, products, and culture, which can be inspiring for creative professionals.

• Digital Tool Integration: Access to and use of industry-standard design software and potentially project management tools will be integral to daily operations.

Work Schedule: While a standard 40-hour work week is typical, the role demands flexibility. Occasional evening and weekend support may be required, especially around critical campaign launches, product drops, or urgent marketing needs. This flexibility is common in fast-paced marketing and operations roles.

📝 Enhancement Note: The Los Angeles location and the brand's physical retail presence suggest an on-site or hybrid model. The mention of flexibility for "campaign and launch timelines" is a key indicator of how marketing operations roles often function, requiring responsiveness beyond standard hours.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style.

2. Portfolio Presentation: An interview where you present your portfolio, discussing your design process, specific projects, and how they align with Madhappy's brand and marketing needs. Expect questions about your approach to digital-first design, brand consistency, and optimization for various channels.

3. Skills Assessment/Challenge: Potentially a short design challenge or a discussion about how you would approach specific design tasks (e.g., designing an email campaign for a new product drop, creating social assets for a specific promotion).

4. Team/Culture Fit Interview: Meeting with team members from Marketing, Creative, or Ecommerce to assess collaboration style, understanding of the brand, and cultural fit.

5. Final Interview: Possibly with a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate for Digital: Prioritize your strongest digital design work (email, social, web assets). Clearly label each project by its intended channel and purpose.

• Showcase Process: For key projects, briefly explain your thought process, the problem you were solving, your design choices, and the outcome. If possible, include mockups showing assets in context (e.g., an email in an inbox, a social post in a feed).

• Highlight Brand Consistency: Include examples demonstrating your ability to adapt designs within a specific brand's identity.

• Quantify Impact (If Possible): If any of your designs contributed to measurable success (e.g., increased engagement, click-through rates), mention these results.

• Prepare for Questions: Be ready to discuss your experience with Adobe Creative Suite, your understanding of mobile optimization, and your approach to working with marketing briefs and deadlines.

Challenge Preparation:

• Understand the Brand: Thoroughly research Madhappy's current marketing campaigns, social media presence, website aesthetic, and overall brand voice.

• Focus on Digital Channels: If given a challenge, approach it from a digital-first perspective, considering platform best practices and user experience.

• Demonstrate Efficiency: Show that you can produce effective designs quickly and efficiently, potentially by outlining your process or using templates.

📝 Enhancement Note: The interview process for a creative role with operational responsibilities will heavily feature portfolio review. Candidates should be prepared to articulate their design decisions in the context of marketing objectives and operational efficiency.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, web graphics, and email asset creation.
  • Illustrator: Crucial for vector graphics, logos, icons, and layout elements.
  • InDesign: Useful for more complex layouts or brand guideline documents, though Photoshop/Illustrator are primary for digital assets.

• Figma (Plus): Increasingly important for collaborative design, prototyping, and handoff to developers. Proficiency here is a significant advantage.

• After Effects (Plus): Beneficial for creating simple animations, GIFs, or short video assets for social media or email.

Digital Marketing & Ecommerce Tools:

• Email Marketing Platforms: Familiarity with how designs are implemented in platforms like Klaviyo, Mailchimp, or similar is valuable, though direct experience may not be required.

• Content Management Systems (CMS) / Ecommerce Platforms: Understanding how website assets are uploaded and managed within platforms like Shopify (or similar) is helpful.

• Social Media Management Tools: Awareness of how assets are used within platforms like Later, Buffer, or directly on social channels.

Collaboration & Project Management:

• Communication Tools: Slack, Google Workspace (Docs, Sheets, Slides).

• Project Management Tools: Experience with tools like Asana, Trello, or Jira can be beneficial for tracking deliverables and project timelines, especially when working with operations teams.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Figma and After Effects are highlighted as "plus" skills, indicating areas for growth and specialization that align with modern digital design and marketing operations workflows.

👥 Team Culture & Values

Operations Values:

• Optimism & Positivity: The brand's core ethos, expected to be reflected in the team's outlook and approach to problem-solving.

• Community & Connection: A focus on building and engaging with a community, suggesting that marketing efforts should foster this connection.

• Brand Integrity: Upholding Madhappy's unique visual identity and storytelling across all communications.

• Efficiency & Agility: The ability to produce high-quality work quickly and adapt to changing priorities, essential for marketing operations.

• Creativity & Innovation: Encouraging fresh ideas and unique visual approaches within brand parameters.

Collaboration Style:

• Cross-Functional Partnership: A strong emphasis on working collaboratively with Marketing, Creative, and Ecommerce teams to achieve shared goals.

• Feedback-Oriented: An environment where constructive feedback is shared and incorporated to improve designs and campaign effectiveness.

• Data-Informed Iteration: Using performance data and team input to refine visual strategies and optimize asset performance.

• Proactive Communication: Maintaining open lines of communication to ensure alignment on project status, timelines, and creative direction.

📝 Enhancement Note: The company values of optimism, community, and brand integrity are central. For a design role within marketing operations, this translates to creating visuals that embody these values while also adhering to efficient operational processes.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Consistently producing a large number of design assets while maintaining quality and brand consistency under tight deadlines.

• Balancing Creativity with Performance: Translating brand vision into designs that are not only aesthetically pleasing but also effective in driving engagement and conversions in digital channels.

• Rapidly Evolving Digital Landscape: Staying current with design trends, platform updates (social media, email), and best practices to ensure assets remain effective and relevant.

• Managing Shifting Priorities: Adapting quickly to new campaign initiatives, product drops, or urgent marketing requests that may alter project timelines and focus.

Learning & Development Opportunities:

• Digital Design Specialization: Deepen expertise in email template optimization, social media content strategy, and web asset design for DTC.

• Tool Mastery: Gain advanced proficiency in Figma for collaborative design and prototyping, and potentially After Effects for motion graphics.

• Marketing Strategy Exposure: Develop a better understanding of campaign planning, performance metrics, and how design contributes to overall marketing goals.

• Brand Building: Contribute to the visual identity of a growing lifestyle brand, gaining experience in brand storytelling and community engagement through design.

📝 Enhancement Note: The challenges are typical for a fast-paced marketing environment, requiring strong organizational skills and resilience. Growth opportunities are geared towards specializing in digital marketing design and understanding the operational side of creative execution.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing an email campaign for a new product launch, considering both brand aesthetics and conversion goals?" (Focus on process, asset optimization, and understanding of marketing objectives).

• "Describe a time you had to create multiple design variations for a single campaign across different digital channels (e.g., Instagram Story, Email Banner, Website Hero)." (Highlight your ability to adapt creative and manage deliverables).

• "How do you ensure brand consistency across a high volume of digital marketing assets?" (Emphasize your understanding of brand guidelines, templates, and organized asset management).

• "What is your process for optimizing digital assets for web performance (e.g., load times) or email deliverability?" (Demonstrate technical awareness beyond pure aesthetics). Company & Culture Questions:

• "What excites you about Madhappy's brand and mission?" (Show genuine interest in the brand's values of optimism, community, and storytelling).

• "How do you handle feedback on your designs, especially when it comes from multiple stakeholders?" (Highlight your collaborative and adaptable approach).

• "Describe your experience working with marketing or ecommerce teams. How do you ensure your designs meet their objectives?" (Focus on collaboration and understanding of business goals). Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the objective, your role, the challenges, your creative solution, and the outcome.

• Showcase Process: Briefly walk through your workflow, from brief to final asset. Mention the tools you used and why.

• Highlight Digital Execution: For digital assets, explain how you considered the platform, user experience, and performance metrics.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Suite, Figma, and your understanding of image optimization and responsive design principles.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also an understanding of marketing operations, brand consistency, and the ability to execute efficiently in a digital-first environment.

📌 Application Steps

To apply for this Graphic Designer, Marketing position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features your strongest digital design work relevant to email, social media, and web assets. Tailor your presentation to highlight projects that demonstrate brand consistency, adaptability, and an understanding of performance-driven design.

• Resume Optimization: Update your resume to clearly articulate your 2-3+ years of graphic design experience, emphasizing your work in fashion, lifestyle, or DTC marketing. Use keywords from the job description such as "digital-first design," "Adobe Creative Suite," "brand consistency," and "email marketing design."

• Interview Preparation: Practice articulating your design process, your approach to brand guidelines, and how you collaborate with marketing teams. Prepare to discuss specific projects from your portfolio and how they align with Madhappy's brand values and marketing objectives.

• Company Research: Thoroughly research Madhappy's brand, mission, recent campaigns, and social media presence. Understand their focus on optimism, community, and mental health advocacy to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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