Graphic Designer - FT - Nashville

📍 Job Overview

Job Title: Graphic Designer - FT

Company: North Point Hospitality Group, Inc.

Location: Nashville, Tennessee, United States

Job Type: Full-Time (HOURLY_FT)

Category: Marketing & Design

Date Posted: September 01, 2026

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop compelling visual assets across print and digital mediums to support hotel marketing and internal communications.

• Execute design projects that adhere to established brand guidelines while injecting fresh creativity and visual storytelling.

• Manage a diverse project load, ensuring timely delivery for multiple properties, brands, and stakeholders.

• Stay abreast of emerging design trends, tools, and AI-powered creative technologies to enhance design output.

• Capture and curate relevant, timely content from hotel properties and market activities for social media and promotional materials.

📝 Enhancement Note: While the original job title is "Graphic Designer," the description and requirements clearly indicate a role focused on visual content creation for marketing and brand support within the hospitality sector. The emphasis on "emerging design trends, tools, and AI-powered creative technology" suggests a forward-thinking approach to design, which is a key consideration for candidates. The "0-2 years" experience level indicates this is an excellent opportunity for early-career professionals to build a strong portfolio in a dynamic industry.

📈 Primary Responsibilities

• Conceptualize and execute designs for a variety of print and digital formats, including posters, flyers, reports, signage, social media graphics, HR/recruiting materials, and email campaigns.

• Apply expertise in typography, layout, color theory, and photography to create visually engaging and effective communication materials.

• Ensure all designs align with North Point Hospitality Group's brand standards and those of its partner brands (e.g., Marriott, Hilton), while creatively pushing boundaries.

• Proactively capture high-quality, relevant content (photos, videos) on-site at hotel properties and within market contexts for immediate use in social media and marketing initiatives.

• Collaborate closely with hotel teams and various departments to understand their design needs and provide tailored marketing support.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines effectively across different properties and brands.

• Work independently to brainstorm solutions and overcome design challenges, while also actively participating in team-based collaboration and feedback sessions.

• Research and integrate emerging design trends, tools, and AI technologies into the design process to maintain a modern and competitive visual output.

📝 Enhancement Note: The responsibilities are expanded to detail the scope of design work, the importance of brand adherence, the proactive content capture requirement, and the blend of independent work with collaborative teamwork, all crucial for a successful graphic designer in this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Communications, Marketing, or a related field is preferred.

Experience: 0-2 years of professional graphic design experience, including internships or significant academic projects.

Required Skills:

• Demonstrated proficiency in graphic design principles including typography, layout, color theory, and visual composition.

• Strong portfolio showcasing a range of design projects across print and digital media.

• Expertise in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Proficiency in Canva for rapid content creation and social media graphics.

• Excellent writing, editing, and proofreading skills with a keen eye for grammar and punctuation.

• Ability to work independently, manage time effectively, and meet multiple deadlines.

• Strong communication and interpersonal skills for effective collaboration with diverse teams.

• Familiarity with Microsoft Office Suite (Word, Outlook, PowerPoint). Preferred Skills:

• Experience within the hospitality industry or a related service-oriented sector.

• Knowledge of social media content creation best practices and platform-specific design requirements.

• Basic photography and videography skills for content capture on property.

• Familiarity with AI-powered creative tools and their application in design workflows.

• Understanding of web design principles and UI/UX basics.

📝 Enhancement Note: The "Required Skills" section is structured to highlight core design competencies and software proficiency. "Preferred Skills" are added to indicate areas that would give a candidate a competitive edge, especially given the hospitality context and the mention of AI tools. The experience level is explicitly stated as entry-level to junior, aligning with the "0-2 years" AI assessment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-7 diverse design projects demonstrating proficiency across print and digital mediums.

• Projects should clearly showcase skills in typography, layout, color application, and visual storytelling.

• Include examples of work that adhere to established brand guidelines, as well as projects that show creative interpretation.

• Showcase specific applications relevant to the role, such as social media graphics, marketing collateral (flyers, posters), and reports.

• For each project, provide a brief description outlining the objective, your role, the tools used, and the outcome or impact. Process Documentation:

• Candidates are expected to articulate their design process, from initial brief and concept development to final execution and delivery.

• Be prepared to discuss how you manage project timelines, handle feedback, and ensure brand consistency throughout the design lifecycle.

• Demonstrate an understanding of file management, preparation for print, and optimization for digital platforms.

📝 Enhancement Note: This section is crucial for a design role. The portfolio requirements are detailed to guide candidates on what to include, emphasizing diversity, brand adherence, and specific applications. The "Process Documentation" aspect focuses on the candidate's methodology and workflow, which is vital for assessing their operational efficiency and problem-solving approach in design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 0-2 years of experience in Nashville, TN, the estimated hourly wage is between $18 - $25 per hour, translating to an annual salary range of approximately $37,440 - $52,000.

Benefits:

• Free Parking or accessible via public transportation (on bus route).

• Early Access to Earned Wages (e.g., through services like DailyPay or similar).

• Comprehensive Medical Insurance.

• Dental Insurance.

• Vision Insurance.

• Travel Discounts for hotel stays.

• 401K Retirement Plan with Company Match.

• Paid Time Off (PTO) accrued after 90 days of employment.

Working Hours: This is a full-time position typically requiring 40 hours per week, with potential for flexible scheduling within standard business hours, Monday through Friday.

📝 Enhancement Note: A salary range has been estimated based on the "Entry-Level to Junior" experience level, the "HOURLY_FT" employment type, and the location (Nashville, TN). Research was conducted using general US salary data for Graphic Designers and adjusted for regional cost of living and industry standards. The benefits listed are directly pulled from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Management and Development. North Point Hospitality Group specializes in building and managing high-quality hotels, often in partnership with major brands like Hilton and Marriott.

Company Size: North Point Hospitality Group manages 9 hotels and has 5 more under development or planned. The company has a significant investment history ($600M+) and was founded in 1978. The exact employee count isn't specified, but the scale suggests a mid-to-large sized organization with a distributed operational footprint across its properties.

Founded: 1978. With decades of experience, North Point Hospitality Group brings a stable, established presence in the hotel development and management sector.

Team Structure:

• The Graphic Designer will likely be part of a marketing or corporate communications team, reporting to a Marketing Manager or Director.

• This role involves close collaboration with various hotel departments (front desk, sales, F&B, HR) and potentially corporate leadership.

• Cross-functional collaboration is a key aspect, requiring the designer to interface with property-level staff and potentially brand representatives from Hilton and Marriott. Methodology:

• Data-Driven Design: While not explicitly stated, effective design in marketing relies on understanding target audiences and performance metrics. The designer will need to interpret feedback and potentially performance data to refine creative outputs.

• Brand Stewardship: A core methodology will be adhering to and upholding brand standards to ensure consistency and brand integrity across all communications.

• Agile Content Creation: The need to "capture relevant and timely content on property" suggests a dynamic approach to content generation, requiring flexibility and responsiveness.

Company Website: https://www.northpointhospitality.com/

📝 Enhancement Note: The company context is enriched by detailing its industry position, history, and scale. The team structure and methodology sections infer how a graphic designer would operate within this environment, emphasizing collaboration and brand management, which are critical for success in this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior Graphic Designer. It offers a foundational opportunity to develop core design skills within a structured corporate environment and a dynamic industry. The focus is on executing defined tasks and supporting broader marketing initiatives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a similar role within North Point Hospitality Group's corporate structure. They will work closely with various hotel-level teams and potentially with brand liaisons from major hotel chains.

Operations Impact: The Graphic Designer's impact is directly tied to enhancing the visual appeal and brand consistency of North Point Hospitality Group and its managed properties. High-quality design supports marketing efforts, improves guest perception, aids in recruitment, and reinforces brand identity, all of which contribute to the overall success and revenue generation of the hotels.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design software (Adobe Suite advanced features), digital marketing design, or even photography/videography.

• Brand Expertise: Develop a strong understanding of multiple hotel brand identities (Hilton, Marriott) and how to design effectively within their frameworks, potentially leading to roles with broader brand management responsibilities.

• Project Management: With experience, there's potential to manage larger design projects, coordinate with external agencies, or take on more strategic design planning roles.

• Cross-functional Mobility: Gaining experience in the hospitality sector can open doors to marketing, communications, or even operational roles within the company or the broader hospitality industry.

📝 Enhancement Note: This analysis frames the role not just as a job, but as a stepping stone. It clarifies the career trajectory, emphasizing skill development, brand specialization, and potential pathways within the hospitality industry, which is valuable for ambitious candidates.

🌐 Work Environment

Office Type: The role is on-site, implying a corporate office setting rather than a hotel property for primary design work, though site visits for content capture are expected. This suggests a professional office environment conducive to focused design work and team collaboration.

Office Location(s): The primary work location is in Nashville, TN, with specific mentions of "AC Hotel by Marriott Nashville Downtown" as a site of operations. This indicates a dynamic environment where the designer will be exposed to hotel operations and guest experiences.

Workspace Context:

• The workspace is expected to be equipped with standard office technology and design software, including Adobe Creative Suite and Microsoft Office.

• Opportunities for collaboration with marketing colleagues and stakeholders from various hotel departments will be frequent.

• Exposure to real-world hospitality marketing challenges and the opportunity to contribute to visually impactful campaigns.

Work Schedule: A standard 40-hour work week is anticipated, typically Monday through Friday. While flexibility may be available, the nature of design projects and content capture might occasionally require adjustments to accommodate specific deadlines or events.

📝 Enhancement Note: The work environment is described to highlight the professional office setting, the on-site nature of the role, and the collaborative aspects, while also acknowledging the need for on-site content capture at hotel properties. This provides a realistic picture of the daily work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess foundational design skills, software proficiency, and alignment with the role's requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, and how they approach creative challenges. Be prepared to explain your design choices and problem-solving methods.

• Skills Assessment: A practical design exercise or case study may be administered to evaluate on-the-spot creative thinking, ability to work with brand guidelines, and efficiency under time constraints.

• Behavioral & Situational Questions: Interviews will likely explore how you handle feedback, manage multiple projects, collaborate with diverse teams, and adapt to changing priorities. Questions about your understanding of the hospitality industry may also be included.

• Final Interview: May involve meeting with senior leadership to assess cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required for this role (print, digital, brand adherence, storytelling).

• Tell a Story: For each project, explain the brief, your creative process, the tools used, and the results or impact. Highlight your problem-solving approach.

• Showcase Versatility: Include a mix of project types and styles to demonstrate adaptability. If you have hospitality-related work, prioritize those.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (whether digital or physical).

• Highlight Brand Work: If you have experience working within established brand guidelines, make sure this is evident.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with North Point Hospitality Group and the brands they represent (e.g., AC Hotel by Marriott).

• Practice Design Exercises: Work through hypothetical design briefs for social media graphics, event flyers, or internal communications.

• Time Management: Practice completing design tasks within a set timeframe, simulating the pressure of a design challenge.

• Articulate Your Process: Be ready to explain your design decisions clearly and concisely, focusing on how your choices meet the project's objectives.

📝 Enhancement Note: This section provides concrete advice for candidates, breaking down the likely interview stages and offering specific tips for portfolio presentation and preparation for design challenges. It emphasizes demonstrating creativity, process, and an understanding of brand.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of print and digital assets.

• Canva: Expected proficiency for rapid creation of social media graphics and other digital content.

Productivity & Communication:

• Microsoft Office Suite: Strong command of Word for documentation, Outlook for communication, and PowerPoint for presentations.

• Project Management Tools: While not specified, familiarity with tools like Asana, Trello, or Monday.com for managing project timelines and tasks would be beneficial.

Content Capture Tools:

• Smartphone/Digital Camera: Ability to capture high-quality photos and potentially short videos on-site at hotel properties.

• Basic Photo/Video Editing Software: Familiarity with mobile editing apps or desktop software for quick content refinement.

Emerging Technologies:

• AI-Powered Creative Tools: An openness to learning and utilizing AI tools for design ideation, content generation, or workflow enhancement.

📝 Enhancement Note: This section explicitly lists the expected software and tools, categorizing them by function. Highlighting "Emerging Technologies" and "AI-Powered Creative Tools" reflects the job description's forward-looking statement and provides candidates with areas to emphasize if they have relevant experience.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to building and managing high-quality hotels, which extends to the quality of design and marketing materials produced.

• Brand Integrity: Upholding the standards and reputation of North Point Hospitality Group and its partner brands (Marriott, Hilton).

• Collaboration: A strong emphasis on working together across departments and properties to achieve shared goals.

• Efficiency & Responsiveness: The ability to "create great creative also needs to happen quickly" highlights a value placed on agile execution and timely delivery.

• Innovation: An expressed interest in "emerging design trends, tools, and AI-powered creative technology" indicates a culture that embraces forward-thinking approaches.

Collaboration Style:

• Cross-functional Integration: The designer will be expected to work closely with hotel teams, sales, HR, and other departments, requiring strong interpersonal skills and the ability to translate diverse needs into effective designs.

• Feedback-Oriented: A collaborative environment likely involves receiving and incorporating feedback from multiple stakeholders to refine creative work.

• Independent Problem-Solving: While collaboration is key, the role also requires individuals who can take initiative, solve problems autonomously, and contribute proactively to team efforts.

📝 Enhancement Note: This section translates the company's general description and job responsibilities into specific cultural values and collaboration styles relevant to a design role. It helps candidates understand the expected interpersonal dynamics and work ethic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Standards with Creativity: The core challenge will be meeting the strict brand guidelines of major hotel chains while still producing fresh, innovative designs.

• Managing Diverse Stakeholder Needs: Effectively communicating with and translating design requests from various hotel departments and corporate leadership, each with potentially different priorities.

• Rapid Content Capture and Creation: The need to quickly capture and create timely content on-site requires agility, adaptability, and good on-the-spot judgment.

• Keeping Pace with Evolving Technology: Staying current with new design tools, software updates, and AI technologies to maintain a competitive edge.

Learning & Development Opportunities:

• Deep Dive into Hospitality Marketing: Gain in-depth knowledge of marketing strategies specific to the hotel and hospitality industry.

• Brand Management Expertise: Develop specialized skills in designing for major hotel brands like Marriott and Hilton, which are highly valuable in the industry.

• Exposure to AI in Design: Opportunity to experiment with and integrate AI tools into the design workflow, building future-proof skills.

• Portfolio Expansion: Consistently create impactful work that can significantly enhance a professional design portfolio.

• Cross-Departmental Understanding: Learn about the operational aspects of hotel management through close collaboration, broadening business acumen.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and company context, framing them as opportunities for growth and skill development. It aligns with the company's mention of learning new technologies and the dynamic nature of the hospitality industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic for a new hotel promotion. How do you ensure it aligns with brand standards while being eye-catching?" (Tests process, brand adherence, creativity)

• "How do you handle conflicting feedback from different stakeholders on a design project? Provide an example." (Tests collaboration, problem-solving, communication)

• "Imagine you need to capture compelling content for a hotel's Instagram during a busy weekend. What would be your approach?" (Tests proactivity, content strategy, on-site execution)

• "How do you stay updated on design trends and new software, particularly AI tools?" (Tests continuous learning, adaptability) Company & Culture Questions:

• "What do you know about North Point Hospitality Group and the hotels we manage?" (Tests research, genuine interest)

• "How do you see your design skills contributing to the success of a hospitality company?" (Tests alignment with business objectives)

• "Describe a time you had to work independently to solve a design problem." (Tests self-sufficiency, problem-solving) Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your portfolio, then dive into 2-3 key projects that best showcase your skills for this role.

• Quantify Impact (if possible): For any past projects, try to mention any measurable results (e.g., "increased engagement by X%," "supported a campaign that achieved Y goal").

• Explain Your "Why": For each design choice, articulate the strategic reasoning behind it – why you chose a certain color, font, or layout.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Suite, Canva, and any other tools mentioned.

• Show Enthusiasm for Hospitality: Express genuine interest in the hospitality industry and how design plays a role in guest experience and brand perception.

📝 Enhancement Note: Specific, actionable interview questions are provided, categorized by type, along with strategic advice for presenting the portfolio and demonstrating suitability for the role and company culture. This guidance is tailored to the graphic design function within a hospitality context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on ats.rippling.com.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your skills in typography, layout, visual storytelling, and brand adherence, with a preference for any hospitality-related work. Tailor your resume to highlight skills and experiences mentioned in the job description, such as Adobe Creative Suite, Canva, and content creation.

• Resume Optimization: Clearly articulate your experience with specific design software (Photoshop, Illustrator, InDesign, Canva) and any relevant marketing or content creation responsibilities. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you manage feedback, and your approach to creating engaging visual content for diverse platforms. Prepare to discuss how your skills align with the hospitality industry.

• Company Research: Familiarize yourself with North Point Hospitality Group's portfolio of hotels and their partner brands (Marriott, Hilton). Understand their mission and values to demonstrate a genuine interest in the company and its industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.