Graphic Designer - Education

📍 Job Overview

Job Title: Graphic Designer - Education

Company: Seven Retail

Location: South Jakarta, Java, Indonesia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: September 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual content creation and strategy for the Education Business Unit's digital presence, focusing on social media and web platforms.

• Translate complex marketing briefs into compelling visual narratives that resonate with target audiences and uphold brand integrity.

• Develop and execute creative concepts for integrated marketing campaigns, ensuring a cohesive brand experience across all touchpoints.

• Collaborate with cross-functional teams to deliver high-quality design solutions for diverse marketing and communication needs.

• Maintain and elevate brand consistency through meticulous application of design principles and adherence to brand guidelines across all digital and offline materials.

📝 Enhancement Note: This role is positioned within the "Marketing & Design Operations" category, emphasizing the strategic and operational aspects of design execution within a corporate structure, rather than purely artistic creation. The focus on specific business units (Education) and digital platforms (social media, web) highlights a need for specialized operational design skills.

📈 Primary Responsibilities

• Create engaging and platform-optimized visual assets for the Education Business Unit's social media channels (Instagram, TikTok) and other digital platforms.

• Translate content briefs, campaign objectives, and abstract ideas into strong, visually appealing designs that align with Seven Retail's brand identity and communication goals.

• Develop innovative creative concepts, key visuals, and cohesive design directions for marketing campaigns, educational programs, and broader brand initiatives.

• Manage and execute ad-hoc design requests from various divisions, including but not limited to marketing collateral, event materials, presentations, and internal communications.

• Support the design and ongoing development of the Education Business Unit's website, creating banners, landing pages, and other essential visual assets to enhance user experience and engagement.

• Ensure and maintain visual consistency across all brand touchpoints, including social media feeds, website design, offline marketing materials, and any other communication channels.

• Proactively research and stay updated with current design trends, social media best practices, and emerging digital technologies, bringing fresh, relevant visual ideas to the team and target audience.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate within a structured marketing framework, focusing on measurable outcomes like engagement and brand consistency. The emphasis on "translating briefs" and "campaign objectives" highlights an operational requirement to connect design output directly to business goals.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred, demonstrating a foundational understanding of design principles and theory.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, with a strong preference for candidates who have worked within social media, digital marketing, or consumer-facing brand environments. This experience should showcase a proven ability to deliver impactful design solutions in fast-paced settings.

Required Skills:

• Proven expertise in graphic design with a strong portfolio showcasing social media design, digital campaigns, and comprehensive branding projects.

• High proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for creating and manipulating visual assets.

• Demonstrated ability to translate marketing briefs and business objectives into clear, compelling, and effective visual concepts.

• Strong understanding of visual hierarchy, typography, layout principles, color theory, and core branding guidelines.

• Familiarity with social media formats, current trends, and platform-specific design requirements to optimize content for maximum reach and engagement. Preferred Skills:

• Proficiency in Figma for website design, UI/UX elements, and collaborative digital design workflows is highly preferred.

• Experience in developing creative concepts and key visuals for integrated marketing campaigns.

• Ability to create engaging visual assets for various digital platforms beyond social media, such as websites and email marketing.

• Understanding of content creation workflows and how design integrates with copywriting and marketing strategy.

📝 Enhancement Note: The requirement for Figma proficiency suggests a modern, collaborative design process, common in fast-growing companies. The preference for experience in social media and digital marketing implies the role is heavily focused on driving online engagement and lead generation, aligning with revenue-generating objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-7 diverse projects that clearly demonstrate your capabilities in social media design, digital campaign visuals, and brand identity development.

• Each project should include a brief overview of the objective, your role, the design process, and the final outcome.

• Highlight projects that showcase an understanding of target audience segmentation and how design choices cater to specific demographics or psychographics within the Education sector.

• Include examples of how you have maintained brand consistency across multiple platforms and asset types. Process Documentation:

• Be prepared to discuss your design process, from initial brief interpretation and concept development to final asset delivery and iteration.

• Showcase examples where you have optimized workflows or design processes to improve efficiency or output quality.

• Demonstrate an understanding of how design integrates with broader marketing operations, including content calendars, campaign timelines, and A/B testing feedback loops.

• Provide insights into how you measure the effectiveness of your design work, particularly concerning engagement metrics on digital platforms.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates process and measurable impact is crucial for operations-focused roles. Candidates should be ready to articulate not just the aesthetic outcome but the strategic thinking and operational execution behind their designs, linking them to business goals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3+ years of experience in South Jakarta, Indonesia, the estimated annual salary range is IDR 120,000,000 - IDR 180,000,000. This range accounts for the required skills, experience level, and the cost of living in a major metropolitan area.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Opportunities for professional development, including workshops, courses, and potential for attending industry conferences.

• Paid time off, including annual leave, sick leave, and public holidays.

• Employee discounts across Seven Retail's diverse portfolio of brands (F&B, Education, Healthcare, Lifestyle Services).

• Potential for performance-based bonuses and regular salary reviews.

• A dynamic and collaborative work environment with opportunities for career advancement within a growing organization.

Working Hours: Standard full-time working hours are typically 40 hours per week, from Monday to Friday. While core business hours are expected, there may be occasional flexibility required to meet campaign deadlines or urgent project needs, with a focus on output rather than strict time adherence.

📝 Enhancement Note: The salary range is estimated based on market data for Graphic Designers in Jakarta, considering the specified experience level and the company's industry. Benefits are structured to be attractive to creative professionals, emphasizing growth and lifestyle perks relevant to a "House of Brands."

🎯 Team & Company Context

🏢 Company Culture

Industry: Seven Retail operates within a multi-faceted "House of Brands" model, spanning F&B, Education, Healthcare, and Lifestyle Services. This diverse industry exposure means the company is agile, responsive to market shifts, and focused on consumer accessibility and premium quality. The operations within each unit are designed for scalability and brand-specific execution.

Company Size: With over 200 centers and a growing presence, Seven Retail is a medium-to-large enterprise. This size suggests a structured yet dynamic environment where established processes meet opportunities for innovation and individual impact. Operations teams likely benefit from established infrastructure while still having room to influence process improvements.

Founded: Established in 2020, Seven Retail is a relatively young but rapidly expanding company. Its recent founding implies a modern approach to business, potentially leveraging the latest technologies and agile methodologies. This youthfulness also suggests a culture that values growth, adaptability, and a forward-thinking mindset, which will be reflected in its operational strategies.

Team Structure: The Graphic Designer will be part of the Marketing and Design team, specifically supporting the Education Business Unit. This team likely operates with a hierarchical structure where the designer reports to a Marketing Manager or Creative Lead. Collaboration will be crucial, involving frequent interaction with content creators, digital marketers, and potentially product managers within the Education unit to ensure design aligns with educational objectives and brand positioning.

Methodology: Seven Retail's operations are driven by a mission to make premium lifestyle services accessible. This translates into a data-informed approach to decision-making, focusing on market research, customer feedback, and performance analytics to optimize service delivery and marketing efforts. For the design team, this means a focus on creating visuals that are not only aesthetically pleasing but also effective in driving engagement, conversions, and reinforcing brand value propositions.

Company Website: https://seven-retail.com

📝 Enhancement Note: The company's recent founding and "House of Brands" model suggest an environment that is both entrepreneurial and structured. Operations professionals here would need to be adaptable, data-driven, and capable of working within a framework that respects individual brand identities while maintaining overarching corporate efficiency.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is classified as a Mid-Level position. It requires a solid foundation of 3+ years of experience, indicating a need for independent work, problem-solving, and the ability to execute complex design tasks with minimal supervision. The role is expected to contribute significantly to campaign success and brand consistency within its designated business unit.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager within the Education Business Unit. This structure provides direct oversight and mentorship, allowing for clear communication of design objectives and feedback. Collaboration with other designers, content specialists, and digital marketers is also integral to the role, fostering a team-oriented approach to achieving GTM strategies.

Operations Impact: The visual assets created by this role directly impact customer acquisition and retention for the Education Business Unit. Engaging social media content and effective website visuals are crucial for attracting new students, promoting programs, and maintaining brand loyalty. The designer's work contributes to brand perception, market competitiveness, and ultimately, revenue generation by driving interest and enrollment in educational services.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specialized design areas like motion graphics, UI/UX design for educational platforms, or advanced digital campaign visualization.

• Leadership Potential: With proven performance, potential to move into a Senior Graphic Designer role, leading smaller projects or mentoring junior designers. There may also be opportunities to transition into specialized roles like Brand Designer or Digital Marketing Specialist.

• Cross-Functional Exposure: Potential to gain experience working with other business units within Seven Retail, broadening design expertise across different industries and consumer segments.

📝 Enhancement Note: The growth analysis highlights that this role is not just about execution but also about development. Candidates should look for opportunities to expand their skill set and potentially take on more responsibility, aligning with the company's growth trajectory.

🌐 Work Environment

Office Type: The role is on-site in South Jakarta, Indonesia, indicating a traditional office-based work environment. This setup facilitates in-person collaboration, team building, and direct mentorship. It's likely a professional office setting designed to support creative and operational teams.

Office Location(s): Situated in South Jakarta, a major commercial and business hub in Indonesia, the office is expected to be accessible via public transportation and surrounded by amenities. This prime location can offer convenience and a vibrant working atmosphere for employees.

Workspace Context:

• The workspace is expected to be equipped with modern design tools and technology, including high-performance computers, relevant software licenses (Adobe Creative Suite, Figma), and potentially ergonomic furniture to support long hours of creative work.

• Collaboration is a key aspect, with opportunities for informal brainstorming sessions in common areas, formal meetings in conference rooms, and digital collaboration tools for remote or hybrid team members (if applicable).

• The office environment likely fosters a culture of creativity and innovation, encouraging designers to share ideas, receive constructive feedback, and stay inspired.

Work Schedule: The standard work schedule is Monday to Friday, aligning with typical business operations. However, in a fast-paced "House of Brands" environment, there might be occasional requirements for flexibility to meet critical deadlines for marketing campaigns or product launches, emphasizing project completion over strict adherence to hours.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration and integration into the company's physical workspace culture, which is often a key factor for candidates evaluating work-life balance and team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic. Be prepared to highlight your most relevant projects for social media and digital campaigns.

• Technical Assessment/Case Study: You may be asked to complete a design challenge or a case study. This could involve creating a specific visual asset based on a brief, or analyzing and improving existing designs. Focus on demonstrating your understanding of brand strategy and target audience.

• Team/Hiring Manager Interview: A discussion about your experience, design philosophy, problem-solving skills, and how you collaborate with teams. Be ready to articulate your process for handling briefs, managing feedback, and ensuring brand consistency.

• Final Interview (Potentially HR/Senior Management): Focus on cultural fit, career aspirations, and alignment with Seven Retail's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills in social media, digital campaigns, and branding for consumer-facing products or services.

• Tell a Story: For each project, clearly outline the objective, your specific role, the challenges faced, your design process, and the tangible results or impact achieved. Quantify results whenever possible (e.g., increased engagement rates, successful campaign metrics).

• Highlight Process: Demonstrate your understanding of the design lifecycle, from concept ideation and mood boards to final asset delivery and iteration based on feedback. Show your proficiency with tools like Photoshop, Illustrator, and especially Figma.

• Tailor to Education: If possible, include projects that demonstrate an understanding of educational marketing or engaging younger audiences, as this is a key focus for the role.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief, identifying key objectives, target audience, and brand constraints.

• Think Strategically: Before diving into design, consider the "why" behind the visuals. How will your design choices support the educational goals and marketing objectives?

• Showcase Tools: Be ready to discuss your use of Adobe Creative Suite and Figma, and how these tools enable efficient and high-quality design execution.

• Be Ready to Present: Practice explaining your design decisions concisely and persuasively, focusing on how your work drives business outcomes.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates should prepare to not only showcase their design skills but also their ability to operate within a marketing operations framework, demonstrating how their work contributes to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop (image manipulation, digital assets), Illustrator (vector graphics, logos, illustrations), and potentially InDesign (for collateral). Proficiency is a must.

• Figma: Highly preferred for collaborative design, UI/UX elements for web and digital platforms, prototyping, and maintaining design systems. Its adoption indicates a modern, team-oriented design workflow.

• Canva/Other Simplified Tools: May be used for quick social media graphics or internal requests, though professional tools are primary.

Analytics & Reporting:

• Social Media Analytics Platforms: Familiarity with native analytics from Instagram, TikTok, and potentially third-party tools (e.g., Hootsuite, Sprout Social) to understand content performance.

• Website Analytics (e.g., Google Analytics): Basic understanding of how website traffic and user behavior data can inform design choices for landing pages and banners.

CRM & Automation:

• While not directly a design tool, understanding how designs are deployed through marketing automation platforms or CRM systems (e.g., Hubspot, Salesforce Marketing Cloud) can be beneficial for optimizing asset delivery and tracking campaign performance.

📝 Enhancement Note: The explicit mention of Figma points to a collaborative and potentially component-based design system approach, which is a significant operational advantage for consistency and efficiency in a multi-brand environment.

👥 Team Culture & Values

Operations Values:

• Accessibility & Quality: A core value of Seven Retail is making premium services accessible. For designers, this means creating visuals that are appealing, understandable, and convey high quality without being exclusionary.

• Data-Driven Creativity: While creativity is paramount, designs are expected to be informed by data and performance metrics. This encourages a balanced approach to aesthetics and effectiveness.

• Agility & Adaptability: As a young and growing company, Seven Retail values the ability to adapt quickly to market changes and new trends. This applies to design styles, platform usage, and project workflows.

• Collaboration & Ownership: Team members are encouraged to collaborate across departments and take ownership of their responsibilities, contributing to the collective success of the brand and business unit.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing teams, content creators, and potentially product specialists within the Education unit. This involves active participation in brainstorming sessions, feedback rounds, and project planning.

• Constructive Feedback Culture: The environment likely fosters an open exchange of ideas and constructive criticism, where feedback is given and received professionally to improve the final output.

• Shared Goal Orientation: The primary focus is on achieving shared business objectives, such as increasing brand awareness, driving engagement, or supporting enrollment targets, ensuring all design efforts are aligned with these goals.

📝 Enhancement Note: The company's values emphasize a blend of customer-centricity, data-informed decision-making, and adaptability, which are critical for operations professionals in a dynamic market.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Specificity: Ensuring that designs for platforms like TikTok and Instagram, which have distinct trends and formats, still maintain the core brand identity of Seven Retail's Education unit.

• Translating Educational Concepts Visually: Effectively communicating the value and benefits of educational programs through compelling visual narratives that resonate with students and parents.

• Managing Diverse Design Requests: Juggling multiple ad-hoc design requests from various divisions while prioritizing and maintaining high standards for the core Education Business Unit initiatives.

• Staying Ahead of Digital Trends: Continuously adapting to the rapidly evolving landscape of social media and digital design to keep content fresh and engaging.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to master advanced features of Adobe Creative Suite and Figma, or explore new design software and technologies.

• Digital Marketing & Social Media Trends: Access to workshops, webinars, or industry publications focused on digital marketing strategies and social media best practices to enhance understanding of campaign objectives.

• Brand Strategy Workshops: Participation in sessions that deepen understanding of brand positioning, target audience analysis, and effective visual communication for consumer brands.

• Cross-Business Unit Exposure: Potential to contribute to design projects for other Seven Retail brands, offering diverse portfolio expansion and broader industry insights.

📝 Enhancement Note: The challenges highlight the need for a proactive and adaptable designer who can navigate the complexities of digital marketing and brand management within a growing organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a visual concept for a social media campaign. Walk us through a specific example from your portfolio." (Focus on your systematic approach, audience consideration, and tool usage.)

• "How do you ensure brand consistency across different digital platforms, such as Instagram, TikTok, and a company website, while also adapting to platform-specific trends?" (Emphasize your understanding of brand guidelines and flexible application.)

• "Imagine we need to create visuals for a new online course. What key design considerations would you prioritize, and how would you approach developing the core visual identity for this program?" (Demonstrate strategic thinking beyond aesthetics, focusing on educational value and target audience.) Company & Culture Questions:

• "What excites you about Seven Retail's mission to make quality lifestyle services accessible, and how do you see your design role contributing to that mission within the Education unit?" (Connect your passion for design with the company's purpose.)

• "How do you handle constructive criticism or feedback on your designs, especially when working with multiple stakeholders?" (Showcase your collaborative and receptive attitude.)

• "Given our 'House of Brands' model, how would you approach maintaining brand identity for the Education unit while potentially working on projects for other Seven Retail divisions?" (Highlight your adaptability and understanding of brand architecture.) Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio review with your strongest, most relevant projects that align with social media and digital campaign design.

• Quantify Results: For each project, clearly state the objective and any measurable outcomes (e.g., increased engagement, click-through rates, follower growth). If exact numbers aren't available, discuss the intended impact and how your design supported it.

• Showcase Your Process: Walk through the steps you took for a key project, from initial concept to final execution, highlighting your problem-solving approach and tool proficiency (especially Figma).

• Be Prepared for Live Design: If a live design challenge is part of the process, practice creating simple assets quickly and articulating your thought process clearly.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also strategic thinking, operational efficiency, and an understanding of how design contributes to business objectives within the context of Seven Retail's unique model.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Breezy HR link.

• Customize Your Resume: Ensure your resume highlights your 3+ years of experience in graphic design, specifically mentioning social media, digital marketing, and consumer-facing brands. Use keywords from the job description like "Adobe Creative Suite," "Figma," "brand identity," and "campaign development."

• Curate Your Portfolio: Select your most impactful projects that demonstrate expertise in social media design, digital campaigns, and branding. Prepare to articulate the story, process, and results for each piece, especially those relevant to the Education sector.

• Prepare for Design Challenges: Anticipate a potential design task or case study. Practice translating briefs into visual concepts and be ready to present your work and rationale clearly and concisely.

• Research Seven Retail: Familiarize yourself with Seven Retail's mission, its House of Brands model, and the Education Business Unit's offerings. Understand their current visual presence and identify areas where your design skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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