Graphic Designer – Creative & Production

📍 Job Overview

Job Title: Graphic Designer – Creative & Production

Company: Oxford International Education Group

Location: Gurugram, Haryana, India (University of Southampton Delhi Campus)

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2026-06-09

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead creative conceptualization and execution for all marketing and institutional communications at the University of Southampton Delhi campus.

• Drive high-quality visual asset production across digital, print, and experiential channels to enhance student recruitment and brand visibility.

• Manage the end-to-end creative project lifecycle, ensuring brand consistency with global University of Southampton guidelines.

• Collaborate effectively with internal stakeholders and external vendors to deliver compelling design solutions that support overarching business objectives.

📝 Enhancement Note: This role is deeply embedded within the marketing and communications function of an educational institution, requiring a strong understanding of brand stewardship and campaign execution within the higher education sector. The emphasis on "Creative & Production" signifies a hands-on role that encompasses both design ideation and the technical execution of creative assets.

📈 Primary Responsibilities

• Lead the design and development of a wide array of creative assets, including digital advertisements, social media graphics, website content, email campaigns, brochures, presentations, and event branding materials, ensuring strict adherence to brand identity.

• Conceptualize and execute compelling visual narratives for student recruitment campaigns, performance marketing initiatives, and broader institutional communications to drive engagement and lead generation.

• Plan, shoot, and edit high-quality photography and videography projects to capture campus life, faculty expertise, student experiences, and institutional milestones.

• Design and optimize website pages, landing pages, and digital user experiences in collaboration with web developers and digital agencies, ensuring seamless implementation and performance.

• Manage the production lifecycle of all marketing collateral, signage, promotional items, and branded merchandise, coordinating with printers, production houses, and other vendors.

• Develop and meticulously maintain a centralized repository of all creative assets, including design files, photographs, videos, and templates, ensuring proper organization, version control, and accessibility.

• Provide comprehensive event branding support for recruitment fairs, academic ceremonies, conferences, and marketing activations, including venue graphics, signage, and experiential elements.

• Proactively manage multiple creative projects simultaneously, ensuring timely delivery, quality control, and alignment with campaign schedules and business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking and tactical execution, demanding a versatile designer capable of managing diverse creative outputs. The requirement to manage "production" suggests a need for practical experience in overseeing the physical creation of design assets, not just the digital design phase.

🎓 Skills & Qualifications

Education: Bachelor's Degree required; Master's Degree is desirable.

Experience: Minimum of 5 years of experience in a similar Graphic Design and Production role within a Tier A University setting; 7 years of experience is desirable.

Required Skills:

• Proven expertise in Graphic Design principles, including typography, layout, color theory, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Demonstrated ability in photography and videography, including planning, shooting, editing, and post-production.

• Experience in designing for digital platforms, including websites, social media, and digital advertising, with an understanding of UX/UI principles.

• Strong understanding of print production processes, including pre-press, color management, and vendor coordination.

• Excellent stakeholder management and communication skills, with the ability to present creative concepts and gather feedback effectively.

• Proficient in managing multiple projects concurrently, prioritizing tasks, and meeting tight deadlines in a fast-paced environment.

• Strong attention to detail, ensuring accuracy and consistency across all creative outputs. Preferred Skills:

• Experience with Canva and CorelDRAW for broader design applications.

• Familiarity with UX/UI design tools and methodologies.

• Basic knowledge of HTML & CSS for web content integration.

• Experience with WordPress or other Content Management Systems (CMS) for website updates and content management.

• Experience in managing a digital asset management (DAM) system or creative asset repository.

📝 Enhancement Note: The preference for a Master's degree and 7 years of experience suggests that while a strong foundational skillset is essential, candidates with advanced education and more extensive experience in the higher education sector will be highly competitive. The technical skills list is comprehensive, covering both core design tools and web-related technologies, indicating a need for a well-rounded digital creative professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of design work demonstrating expertise across branding, digital design, print collateral, social media creatives, photography, videography, and integrated marketing campaigns.

• Specific examples of creative assets developed for student recruitment, admissions, and institutional communications within an educational context.

• Case studies illustrating the process of taking a creative project from initial brief to final execution, highlighting problem-solving and design rationale.

• Demonstrations of brand stewardship, showing how brand guidelines were maintained or evolved across various projects.

• Examples of website and landing page designs, emphasizing user-centricity and effective visual communication. Process Documentation:

• Evidence of managing the complete lifecycle of creative projects, from concept development and design to production, execution, and delivery.

• Documentation of experience in coordinating with external vendors (printers, photographers, videographers, agencies) for production and delivery of creative assets.

• Examples of maintaining and organizing digital asset repositories or creative asset libraries.

• Demonstrations of how feedback from diverse stakeholders was incorporated into design iterations.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to clearly articulate not just design aesthetic, but also the candidate's ability to manage end-to-end creative production, collaborate with stakeholders, and deliver results that align with institutional objectives, particularly within the competitive higher education landscape.

💵 Compensation & Benefits

Salary Range: Competitive, commensurate with experience and qualifications. Based on industry benchmarks for a Graphic Designer with 5-7 years of experience in a Tier A university in India, a typical annual salary range would be INR 7,00,000 to INR 12,00,000.

Benefits:

• Full-time employment with a reputable international educational group.

• Opportunity to work at a prestigious international campus (University of Southampton Delhi).

• Exposure to transnational education initiatives and India's New Education Policy.

• Professional development opportunities within a growing organization.

• Potential for contribution to impactful marketing campaigns and institutional growth.

• Standard benefits likely include health insurance, paid time off, and retirement contributions, in line with Indian employment law and company policy.

Working Hours: Standard full-time hours, likely 40 hours per week, with flexibility required for occasional evening and weekend work to support key institutional activities, marketing campaigns, recruitment events, and student engagement initiatives, as agreed with the line manager.

📝 Enhancement Note: The salary estimate is based on research of comparable Graphic Designer roles in Tier 1 Indian universities and educational institutions, considering the specified experience level (5-7 years) and the location in Gurugram. Benefits are inferred based on standard practices for full-time roles within established organizations like Oxford International Education Group, with a focus on aspects relevant to career development and professional growth in the education sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education / Transnational Education. The University of Southampton Delhi campus is a significant initiative within the Indian higher education sector, aiming to provide globally recognized degrees locally. This context means the operations will be geared towards academic standards, student recruitment cycles, and institutional brand building.

Company Size: Oxford International Education Group is a substantial organization with a global presence. The University of Southampton Delhi campus, being a new venture, likely operates with a dynamic, growth-oriented team structure that blends the established reputation of the UK university with the agility of a new international campus.

Founded: Oxford International Education Group has a history of international education partnerships. The University of Southampton was founded in 1902. The Delhi campus represents a recent expansion into India, driven by the nation's New Education Policy.

Team Structure:

• The role reports to a Marketing Manager or Head of Marketing for the Delhi campus.

• The Graphic Designer will be a key member of the Marketing team, likely collaborating closely with admissions, student recruitment, communications, and potentially academic departments.

• There may be interaction with global marketing teams at the University of Southampton in the UK for brand alignment and asset sharing. Methodology:

• Data-Driven Creativity: While creative, the role must be grounded in data from marketing campaigns and student recruitment efforts to inform design decisions and optimize visual impact.

• Brand Governance: A strong emphasis on adhering to and implementing global brand guidelines to maintain a consistent and reputable image.

• Agile Project Management: The need to manage multiple projects with varying deadlines in a dynamic environment requires agile workflows and efficient production processes.

Company Website: https://oxfordinternational.com

📝 Enhancement Note: The company context highlights the unique nature of this role—bridging established international university standards with the specific marketing and operational needs of a new campus in India. This requires a candidate who is not only a skilled designer but also adaptable and understanding of the educational sector's unique demands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, focused on both creative output and production management. It’s a crucial operational role within the marketing department, directly contributing to the visual identity and communication effectiveness of a significant educational initiative. The scope involves end-to-end project ownership.

Reporting Structure: The Graphic Designer will report to the Head of Marketing or a similar senior marketing leader at the University of Southampton Delhi campus. This structure provides direct access to strategic marketing direction and opportunities for collaboration with leadership.

Operations Impact: The Graphic Designer's work will have a direct impact on student recruitment numbers, brand perception, and overall institutional reputation. High-quality, on-brand visuals are critical for attracting prospective students, engaging stakeholders, and supporting the campus's growth and success in the competitive Indian higher education market.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like motion graphics, UX/UI design for educational platforms, or advanced video production.

• Leadership: With proven success and expanded experience, opportunities may arise to lead creative projects, manage junior designers (as the team grows), or take on a Creative Lead role.

• Cross-Functional Exposure: Opportunities to work on diverse projects across admissions, academic departments, and student services, broadening understanding of institutional operations.

• Skill Development: Continuous learning encouraged regarding new design technologies, AI-powered creative tools, and evolving digital marketing trends.

📝 Enhancement Note: The growth analysis emphasizes that this role offers more than just design execution. It provides a platform for career advancement within the growing international education sector, with potential to influence brand strategy and lead creative initiatives.

🌐 Work Environment

Office Type: The role is based at the University of Southampton Delhi campus, located within International Tech Park Gurgaon. This suggests a modern, professional office environment designed to support academic and administrative functions.

Office Location(s): International Tech Park Gurgaon, Near Sec 59, Off Golf Course Ext Road, Gurugram, Haryana, 122001, India. This is a well-established business hub, offering accessibility and professional infrastructure.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the marketing team, admissions, and other campus departments, fostering a team-oriented atmosphere.

• Technology-Rich: Access to necessary design software (Adobe Creative Suite), hardware, and potentially other production equipment will be standard.

• Brand-Focused: The workspace will likely reflect the University's brand identity, creating an inspiring and professional setting for creative work.

Work Schedule: While generally a full-time, on-site role, the description notes flexibility may be required for events and campaign launches, indicating a need for adaptability within a structured work week.

📝 Enhancement Note: The work environment is described as professional and collaborative, typical of a university campus situated within a modern business park. The emphasis on on-site presence underscores the importance of in-person collaboration and hands-on production work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio against stated requirements. Candidates without a strong portfolio demonstrating relevant experience will likely be screened out.

• First Interview (Hiring Manager): Focus on creative background, technical skills, project management approach, and understanding of brand consistency. Expect questions about past projects.

• Skills/Portfolio Assessment: A practical exercise or in-depth portfolio review might be conducted. Candidates may be asked to present specific case studies from their portfolio, detailing their role, creative process, challenges, and outcomes. This is where a strong emphasis on process and impact will be evaluated.

• Second Interview (Senior Leadership/Cross-Functional Team): Assessment of cultural fit, communication skills, ability to collaborate with diverse stakeholders, and strategic thinking regarding visual marketing for the education sector.

• Final Offer: Based on overall assessment of skills, experience, portfolio, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize those showcasing brand management, student recruitment campaigns, and end-to-end production.

• Showcase Process: For each project, clearly articulate the brief, your creative process, design rationale, tools used, challenges overcome, and quantifiable results (if possible). Use storytelling.

• Highlight Production: Explicitly demonstrate your involvement in the production phase—photography, videography, print coordination, etc.

• Brand Consistency: Include examples that prove your ability to adhere to and implement brand guidelines effectively.

• Digital & Print Mix: Ensure your portfolio represents a balance of digital and print design work, as well as multimedia.

• Tailor to Education: If possible, include projects related to education, non-profits, or similar sectors to demonstrate understanding of the audience and context.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a specific recruitment campaign or a piece of marketing collateral.

• Practice articulating your design decisions and process under pressure.

• Understand how to manage time effectively during a timed creative task.

• Be ready to discuss how your design solutions align with marketing objectives and brand strategy.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative talent and operational capability. The portfolio review is critical, and candidates must be prepared to not only show their work but also explain the "why" and "how" behind it, demonstrating project ownership and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Acrobat Pro (essential for all aspects of design and production).

• Graphic Design Software: Canva, CorelDRAW (for broader applications and potentially quicker tasks).

• UX/UI Design Tools: (e.g., Figma, Sketch, Adobe XD) - Important for website and landing page design.

• CMS Platforms: WordPress or similar (for website content updates and management).

• HTML & Basic CSS: For integrating and optimizing digital content.

Analytics & Reporting:

• While not directly an analytics role, understanding how to design for performance and track basic metrics (e.g., click-through rates on digital ads) would be beneficial. Familiarity with Google Analytics or similar tools for website performance insights is a plus. CRM & Automation:

• No direct CRM responsibilities are listed, but an understanding of how design assets integrate with marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The inclusion of UX/UI tools and CMS platforms indicates a need for a designer who can contribute to the digital presence of the campus beyond static graphics, understanding user experience and web content management.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-quality, visually compelling creative assets that uphold the University's reputation.

• Brand Stewardship: Deep respect for and adherence to brand guidelines to ensure consistent visual identity across all communications.

• Collaboration & Teamwork: Working effectively with marketing colleagues, admissions teams, and other departments to achieve shared goals.

• Proactivity & Ownership: Taking initiative in creative problem-solving and managing projects from start to finish with minimal supervision.

• Innovation & Continuous Improvement: Staying current with design trends, technologies, and best practices to bring fresh ideas to the team.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with marketing, admissions, and potentially academic staff, requiring clear communication and an understanding of diverse departmental needs.

• Feedback Incorporation: Openness to receiving and incorporating feedback from various stakeholders to refine creative outputs.

• Knowledge Sharing: Willingness to share design expertise, best practices, and asset management knowledge with the team.

📝 Enhancement Note: The culture emphasizes professional excellence, strong brand adherence, and collaborative teamwork, essential for an educational institution operating internationally. The "Special Requirements" section strongly reinforces these values, highlighting professionalism, integrity, and a solution-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global & Local: Adapting global brand guidelines for a specific Indian audience and market context while maintaining consistency is a key challenge.

• Fast-Paced Environment: Managing multiple, often competing, project deadlines for recruitment cycles, events, and ongoing marketing campaigns.

• Evolving Technology: Keeping pace with rapid advancements in design software, AI-driven creative tools, and digital marketing trends.

• Stakeholder Management: Effectively managing diverse expectations and feedback from various internal departments and potentially external agencies.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized areas of Adobe Creative Suite or new design technologies.

• Industry Workshops & Conferences: Potential to attend events focused on higher education marketing, creative production, or digital design trends.

• Mentorship: Learning from senior marketing leaders and potentially global creative teams within the Oxford International Education Group network.

• Cross-Departmental Projects: Gaining exposure to different facets of university operations through collaboration on various campus initiatives.

📝 Enhancement Note: The challenges are typical of a dynamic marketing role in a growing institution. The growth opportunities are framed around skill enhancement, strategic involvement, and career progression within the international education sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt global brand guidelines for a local market. What were the challenges, and how did you ensure brand consistency?" (Assesses brand stewardship and localization skills).

• "Walk us through a complex creative project from brief to completion, highlighting your role in both design and production. What were the key metrics of success?" (Evaluates end-to-end project management and results orientation).

• "How do you prioritize competing design requests from different departments with tight deadlines?" (Tests project management and prioritization skills). Company & Culture Questions:

• "What excites you about working for the University of Southampton Delhi and Oxford International Education Group?" (Assesses motivation and alignment with mission).

• "How do you ensure your creative work aligns with the values and strategic goals of an educational institution?" (Tests understanding of the sector and strategic thinking).

• "Describe your experience collaborating with non-creative stakeholders. How do you communicate design concepts and manage their expectations?" (Evaluates communication and stakeholder management). Portfolio Presentation Strategy:

• Structure Narratives: For each project, clearly outline the brief, your role, ideation process, design choices, execution details (including production), challenges, and outcomes/impact.

• Quantify Impact: Where possible, use data to demonstrate the effectiveness of your designs (e.g., increased engagement, higher conversion rates for campaigns).

• Showcase Versatility: Highlight the range of your skills, from digital ads and social media to print collateral and video.

• Emphasize Production: Detail your involvement in photography, videography, print management, and vendor coordination.

• Be Prepared for a Design Task: If a practical exercise is given, focus on demonstrating your thought process, problem-solving, and ability to apply brand guidelines under pressure.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also operational capability, strategic thinking, and a strong understanding of the higher education marketing landscape. The portfolio is the primary tool for showcasing this.

📌 Application Steps

To apply for this Graphic Designer – Creative & Production position:

• Submit your application through the provided link on Pinpoint HQ.

• Tailor your CV: Highlight experience in educational institutions, specific design software proficiency, and end-to-end project management, especially focusing on production aspects.

• Curate a compelling portfolio: Ensure it showcases a diverse range of work, including student recruitment materials, digital assets, print collateral, photography, and videography. Clearly articulate your process and results for each project.

• Prepare to present your portfolio: Be ready to discuss specific projects in detail during interviews, focusing on your role, creative strategy, production management, and impact.

• Research Oxford International Education Group and the University of Southampton Delhi: Understand their mission, values, and recent initiatives to demonstrate your alignment and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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