Graphic Designer - Branding & Print Specialist (F&B & Lifestyle)

📍 Job Overview

Job Title: Graphic Designer - Branding & Print Specialist (F&B & Lifestyle)

Company: IBMC

Location: Jakarta, Jawa, Indonesia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-07

Experience Level: Mid-to-Senior Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is for a Graphic Designer with a specialized focus on Brand Identity and Print Collateral, crucial for the F&B and Lifestyle sectors.

• The position requires a strong understanding of developing comprehensive brand systems from inception through execution.

• A key aspect involves managing the production lifecycle of physical marketing assets and ensuring brand consistency across diverse customer touchpoints.

• The role necessitates close collaboration with cross-functional teams, including marketing, operations, and external vendors, to achieve strategic business objectives.

📝 Enhancement Note: While the original description mentions social media assets, the core emphasis and primary responsibility are clearly on branding and print. This distinction is vital for candidates to understand the role's primary focus and required skill set, aligning with typical requirements for brand identity specialists within established F&B and lifestyle groups.

📈 Primary Responsibilities

• Brand Identity System Development: Conceptualize, design, and meticulously maintain complete brand identity systems. This includes creating logos, establishing visual identity frameworks, defining typography hierarchies, and developing comprehensive corporate brand books for various F&B and lifestyle concepts.

• Print & Marketing Collateral Design: Produce high-impact physical design assets such as product packaging, F&B menus, promotional brochures, Point-of-Sale (POS) materials, in-store signage, and other essential marketing collateral.

• Production Oversight & Vendor Coordination: Prepare and finalize artwork for print (FA - Final Artwork), conduct thorough reviews of color proofs, and manage direct communication with printing vendors and production houses. This ensures accurate and high-quality execution of all printed materials in alignment with brand standards.

• Cross-Functional Team Collaboration: Actively partner with marketing, operations, and other cross-functional teams to ensure creative deliverables are aligned with overarching business objectives and brand strategies. This includes presenting design mock-ups and ensuring timely delivery of assets.

• Brand Consistency Enforcement: Uphold and enforce strict visual consistency across all customer-facing touchpoints, encompassing both digital and physical platforms, for multiple brands within the group's portfolio.

📝 Enhancement Note: The responsibilities have been structured to emphasize the end-to-end nature of brand development and production management. This highlights the need for a designer who can not only create but also manage the implementation and quality control of physical assets, a critical function in the F&B and lifestyle industries.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Communication Design (DKV), Fine Arts, or a closely related field.

Experience: Minimum of 3 years of professional graphic design experience, with a preference for candidates coming from a Creative/Branding Agency background that has managed multiple clients and diverse brands.

Required Skills:

• Branding Expertise: Demonstrated proficiency in end-to-end brand identity creation, including logo design, comprehensive brand guideline development, packaging design, and print collateral.

• Adobe Creative Suite Mastery: Expert command of Adobe Illustrator, Photoshop, and InDesign, with a strong understanding of their application in branding and print design workflows.

• Print Production Knowledge: Solid understanding of typography principles, color theory, layout composition, paper stock characteristics, and pre-press/print production processes.

• Visual Communication Skills: Ability to translate brand strategies and business objectives into compelling visual concepts and designs.

• Independent Project Management: Proven ability to manage multiple ongoing projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced agency or corporate environment.

• Language Proficiency: Fluency in both English and Bahasa Indonesia is essential for effective communication with local teams and international vendors.

Preferred Skills:

• Experience in designing social media assets and digital marketing collateral.

• Familiarity with F&B or lifestyle industry aesthetics and trends.

• Basic understanding of project management methodologies.

📝 Enhancement Note: The requirements emphasize practical, hands-on experience in branding and print production, distinguishing it from roles focused solely on digital or social media content creation. The inclusion of language proficiency is critical for operations in Indonesia.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase detailed case studies of brand identity systems developed from scratch, including logo evolution, brand guideline examples, and rationale behind design decisions.

• Print Collateral Examples: Include a diverse range of print design projects such as packaging mock-ups, menu designs, brochures, POS displays, and signage, demonstrating technical execution and aesthetic quality.

• Production Artwork Samples: Provide examples of print-ready artwork (FA) and demonstrate understanding of pre-press requirements and vendor specifications.

• Cross-Functional Collaboration Examples: If possible, include examples or descriptions of how your design work has integrated with marketing campaigns or operational needs.

Process Documentation:

• The portfolio should implicitly demonstrate an understanding of the design process, from initial concept and client brief to final production and delivery.

• Candidates should be prepared to discuss their workflow, including client communication, feedback incorporation, and vendor liaison, during the interview process.

📝 Enhancement Note: For a design role with a production focus, the portfolio is paramount. This section guides candidates on what specific types of work and process insights to highlight, emphasizing the practical application and end-to-end project management skills expected.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Mid-to-Senior Graphic Designers with specialized branding and print expertise in Jakarta, Indonesia, a competitive salary range is estimated between IDR 10,000,000 to IDR 18,000,000 per month. This range considers the required 3+ years of experience, agency background, and dual language proficiency.

Benefits:

• Staff Discounts: Enjoy exclusive discounts across the group's extensive F&B and lifestyle portfolio, offering great value and access to the company's offerings.

• Brand Perks: Access to special perks and benefits associated with the various brands managed by the group.

• Career Development Opportunities: Opportunities for professional growth and career advancement within a rapidly expanding regional hospitality and lifestyle group.

• Regional Project Exposure: Gain experience working on diverse design projects that span across regional markets, including Singapore and Indonesia.

Working Hours:

The standard working hours are typically 40 hours per week, consistent with full-time employment. The role is on-site, requiring the designer to be present in the Jakarta office. Flexibility may be offered based on project demands and company policy, but a strong on-site presence is expected for effective collaboration and production oversight.

📝 Enhancement Note: Salary estimation is based on research of graphic designer compensation in Jakarta, Indonesia, considering the experience level and specialized skills. Benefits are drawn directly from the provided text, enhanced with context relevant to the F&B and lifestyle industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the dynamic F&B and Lifestyle sectors, managing and scaling distinct hospitality and lifestyle concepts across regional markets. This industry demands creativity, brand consistency, and a keen understanding of consumer trends.

Company Size: IBMC is assisting a "dynamic and rapidly expanding Regional F&B & Lifestyle Group." While the exact size of the group isn't specified, "rapidly expanding" and "regional markets" suggest a medium to large-sized organization with multiple brands and operational units.

Founded: The founding date is not provided, but the emphasis on "rapidly expanding" and "scaling distinct concepts" implies a relatively modern or growth-focused organization.

Team Structure:

• Design & Projects Team: The Graphic Designer will be part of the Design & Projects team, indicating a dedicated unit focused on creative output and project execution.

• Cross-Functional Collaboration: The role requires close partnership with marketing, operations, and potentially product development teams, suggesting a collaborative and integrated work environment.

• Reporting Structure: The designer will likely report to a Creative Director or Head of Design within the Design & Projects team, with potential touchpoints with brand managers or marketing leads.

Methodology:

• Brand-Centric Approach: The group's methodology likely revolves around creating and scaling unique brand experiences, with a strong emphasis on visual identity and customer touchpoints.

• Operational Integration: Design work must align with and support operational realities, ensuring that creative concepts are feasible and effective in real-world F&B and lifestyle settings.

• Data-Informed Creativity: While not explicitly stated, a growing group would likely leverage market insights and performance data to inform design strategies and evaluate creative impact.

Company Website: https://jobs.workable.com/company/c3DF7rNDzoXfKwb66Rh2C7/jobs-at-ibmc

📝 Enhancement Note: The company context is built by inferring from the description of the client group IBMC is assisting. This provides a richer understanding of the environment the designer will be working in, highlighting the fast-paced, brand-focused nature of the F&B and lifestyle industry.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-to-Senior level Graphic Designer role, focusing on specialization in Branding and Print. It implies a level of autonomy and responsibility for core brand assets, moving beyond junior execution tasks.

Reporting Structure: The designer will likely report to a senior member of the Design & Projects team, such as a Creative Lead or Design Manager, and will collaborate closely with marketing and operations stakeholders.

Operations Impact: The designer's work directly impacts brand perception, customer engagement, and ultimately, the success of F&B and lifestyle concepts. By ensuring strong visual identities and high-quality print materials, they contribute significantly to brand recognition, customer acquisition, and operational efficiency in marketing efforts.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in brand identity and print design, potentially leading to senior designer or art director roles within the F&B/Lifestyle group.

• Cross-Brand Exposure: Gain experience across a diverse portfolio of brands, enhancing versatility and marketability within the hospitality and lifestyle sectors.

• Regional Project Involvement: Contribute to design projects with regional scope, offering valuable international experience and broader professional development.

• Leadership Potential: With proven performance and leadership qualities, there may be opportunities to mentor junior designers or lead specific design initiatives.

📝 Enhancement Note: This analysis frames the role not just as a design position but as a strategic function within the broader operations of the F&B and lifestyle group, emphasizing its impact and potential for career progression within that specific industry.

🌐 Work Environment

Office Type: The role is on-site in Jakarta, suggesting a traditional office environment. Given the focus on a "Design & Projects team" and collaboration with marketing/operations, the workspace is likely to be dynamic and interactive.

Office Location(s): Jakarta, Jawa, Indonesia. This implies working within a major metropolitan hub, with potential access to a vibrant creative and business community.

Workspace Context:

• Collaborative Atmosphere: Expect a work environment that encourages interaction with marketing, operations, and other design team members to ensure brand alignment and project success.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially other project management or collaboration tools.

• Brand Immersion: The workspace will likely be surrounded by the visual identity and products of the F&B and lifestyle brands the company manages, fostering a creative and immersive atmosphere.

Work Schedule: Standard full-time work schedule (likely 40 hours per week), with an on-site presence required. Project deadlines may necessitate occasional flexibility, but the core expectation is consistent availability during business hours.

📝 Enhancement Note: The work environment description focuses on the practicalities of an on-site role in a design team within a fast-paced industry, emphasizing collaboration and creative immersion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the role's focus on branding and print.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, their design process, and how they approach branding and print production challenges. This stage will heavily evaluate their expertise in Adobe Creative Suite and production knowledge.

• Skills Assessment: A practical design challenge or case study related to F&B/Lifestyle branding or print collateral may be given to assess problem-solving skills, creativity, and technical execution under timed conditions.

• Team & Stakeholder Interviews: Interviews with members of the Design & Projects team, marketing, and operations to evaluate cultural fit, collaboration style, and communication skills.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Showcase End-to-End Process: Clearly articulate your role, process, and contributions for each project, from initial brief to final production.

• Highlight Branding & Print Expertise: Prioritize projects demonstrating strong logo design, brand guideline development, packaging, and print collateral.

• Demonstrate Technical Proficiency: Ensure artwork samples are clean, well-presented, and show an understanding of print-ready specifications.

• Explain Your Rationale: Be prepared to discuss the strategic thinking behind your design choices and how they align with brand objectives and target audiences.

• Include Both Languages: If possible, showcase projects that required or were designed for the Indonesian market, demonstrating familiarity with local nuances.

Challenge Preparation:

• Familiarize Yourself with F&B/Lifestyle Trends: Research current design trends, successful branding campaigns, and packaging innovations in the F&B and lifestyle sectors.

• Practice Print Production Workflows: Refresh your knowledge of CMYK color modes, bleeds, trims, resolution requirements, and common printing techniques.

• Develop a "Mini Case Study": Be ready to quickly outline a hypothetical brand identity or print collateral project, including target audience, core message, and design approach.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific types of assessments common in creative roles, particularly those with a production and branding emphasis.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for logo design, vector graphics, and building brand identity systems.

• Adobe Photoshop: Crucial for image editing, mock-ups, and preparing visual assets for print and digital use.

• Adobe InDesign: The primary tool for layout and design of print collateral such as menus, brochures, and brand guidelines.

Analytics & Reporting:

• While not a primary focus for this design role, understanding basic data on campaign performance or customer engagement related to visual assets can be beneficial. CRM & Automation:

• Not directly applicable to the core design responsibilities, but familiarity with how marketing collateral integrates into CRM or marketing automation platforms may be a plus.

📝 Enhancement Note: The tool stack is explicitly defined by the job description's requirements for Adobe Creative Suite. The emphasis is on the core applications used for branding and print production.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh, impactful design concepts that resonate with target audiences in the F&B and lifestyle sectors.

• Brand Integrity: A commitment to maintaining the highest standards of brand consistency and visual quality across all touchpoints.

• Collaboration & Communication: Fostering an environment where teamwork, open feedback, and clear communication are paramount for project success.

• Efficiency & Precision: A focus on delivering high-quality work on time and with meticulous attention to detail, especially in print production.

• Adaptability: The ability to thrive in a fast-paced, evolving industry and adapt to new trends and client needs.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, operations, and brand management teams, acting as a key partner in bringing brand visions to life.

• Feedback-Driven Improvement: An open culture where constructive feedback is welcomed and utilized to refine designs and processes.

• Shared Project Ownership: A sense of collective responsibility for project outcomes, encouraging proactive problem-solving and mutual support among team members.

📝 Enhancement Note: The values and collaboration style are inferred from the industry (F&B/Lifestyle), the role's requirements (cross-functional, vendor management), and the general expectations of a creative team within a growing company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Standards: Ensuring innovative designs remain aligned with established brand guidelines and operational constraints.

• Managing Multiple Brands & Projects: Juggling diverse visual identities and project timelines for a portfolio of F&B and lifestyle concepts.

• Ensuring Print Production Accuracy: Navigating the complexities of print vendors and production processes to guarantee flawless execution of physical assets.

• Adapting to Rapid Growth: Keeping pace with the expansion of the F&B and Lifestyle Group and evolving design needs.

Learning & Development Opportunities:

• Advanced Branding Techniques: Opportunities to refine skills in developing complex brand systems and visual identity strategies.

• Print Production Expertise: Deepen knowledge of printing technologies, materials, and vendor management through hands-on experience.

• Cross-Cultural Design Exposure: Learn to design for diverse regional markets, understanding cultural nuances that impact visual communication.

• Industry Trend Immersion: Stay abreast of the latest design trends, F&B innovations, and lifestyle marketing strategies.

📝 Enhancement Note: These challenges and opportunities are tailored to a specialized graphic design role within the specified industries, highlighting both the potential hurdles and the learning pathways available.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity system from scratch for a new F&B concept."

• "How do you ensure brand consistency across print collateral and digital assets when working with multiple brands?"

• "Walk us through a challenging print production project you managed. What were the key issues, and how did you resolve them?"

• "How do you balance creative vision with client feedback and operational requirements?" Company & Culture Questions:

• "What excites you about working in the F&B and Lifestyle industry?"

• "How do you approach collaboration with non-design teams like marketing and operations?"

• "What are your thoughts on the current design trends in the F&B/Lifestyle sector?"

• "How do you stay updated on design best practices and new software features?" Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., Brand Identity, Packaging, Print Collateral) or by client.

• Tell a Story: For each key project, explain the brief, your role, the challenges, your creative process, the solution, and the outcome/impact.

• Highlight Print Execution: Clearly show your understanding of print specifications, color management, and final artwork preparation.

• Be Ready for Technical Questions: Prepare to answer questions about specific software functions, print processes, and production challenges.

• Showcase Bilingual Capability: If possible, present projects relevant to the Indonesian market or discuss how you would adapt designs for local audiences.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates anticipate what will be asked and how to best demonstrate their suitability for a specialized branding and print design role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience in branding, print collateral, F&B/Lifestyle sectors, and proficiency in Adobe Creative Suite. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features strong examples of logo design, brand guidelines, packaging, and print materials. Include case studies that detail your process and problem-solving approach.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your process for branding and print production, and your experience with vendor coordination. Practice presenting your portfolio.

• Research the Client Group: Familiarize yourself with the types of F&B and Lifestyle brands that the client group manages to better understand their aesthetic and market positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with IBMC or the hiring organization before making application decisions.

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