Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Delhi, Delhi, India

Job Type: Full-Time

Category: Branding & Graphic Design (F&B/Hospitality Sector)

Date Posted: 2026-06-26

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and executing sophisticated branding strategies within the Food & Beverage (F&B) and hospitality sectors, focusing on creating compelling visual identities.

• Leverage cutting-edge AI creative tools to conceptualize, design, and enhance visual assets, pushing the boundaries of traditional graphic design.

• Develop comprehensive visual systems, including logos, typography, color palettes, menus, signage, and packaging, for award-winning concepts.

• Collaborate closely with executive leadership and a dynamic creative team to shape visual narratives that resonate with diverse audiences and elevate market presence.

• Prepare production-ready files for various outputs, ensuring brand consistency across print, digital screens, and fabrication.

📝 Enhancement Note: While the job title is "Graphic Designer - Branding & AI," the description clearly indicates a Senior Graphic Designer role due to the extensive responsibilities, collaboration with the CEO, and the requirement for 5+ years of experience. The focus on F&B and hospitality, coupled with AI integration, positions this role at the intersection of creative design and emerging technologies within a specific industry niche. The relocation aspect to Riyadh, Saudi Arabia, is a significant detail that necessitates sponsorship.

📈 Primary Responsibilities

• Conceptualize and design complete brand identities from inception, including logo creation, typography selection, color palette development, and pattern design.

• Develop comprehensive visual systems for restaurants and kiosk concepts, encompassing menus, signage, packaging, and overall brand aesthetics.

• Utilize and integrate AI creative tools such as NanoBanana, MidJourney, SeeDance, and ChatGPT to generate innovative concepts, imagery, and mood boards, accelerating the creative process.

• Prepare and deliver production-ready files for a variety of applications, including print, physical fabrication, and digital display screens, ensuring adherence to technical specifications.

• Create high-impact presentation decks and detailed brand guidelines to support new concept launches and ensure consistent brand application across all touchpoints.

• Foster strong, collaborative relationships with culinary, operations, and marketing teams to ensure visual assets align with overall business objectives and brand strategy.

• Contribute to the visual storytelling and brand narrative development for prestigious, award-winning concepts like The Groves.

📝 Enhancement Note: The responsibilities highlight a blend of foundational graphic design expertise and forward-thinking application of AI. The emphasis on F&B and hospitality branding, coupled with the need for production-ready files, points to a role that requires both creative vision and practical execution. Collaboration with senior leadership and cross-functional teams is a key component, indicating the need for strong communication and stakeholder management skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating academic or self-taught proficiency in graphic design and branding principles is essential.

Experience: Minimum of 5 years of professional experience in branding or graphic design. Prior experience within the hospitality, Food & Beverage (F&B), or fine-dining restaurant sectors is highly desirable and considered a significant advantage.

Required Skills:

• Expertise in Adobe Illustrator for vector graphics and logo design.

• Proficient command of AI creative tools, including but not limited to NanoBanana, MidJourney, ChatGPT, and FreePik, for concept generation and asset creation.

• Demonstrated ability to design a wide range of visual assets, including menus, signage, and packaging.

• Proven experience in developing comprehensive brand identities and visual systems.

• Excellent understanding of layout principles, typography, and color theory.

• Meticulous attention to detail in all design outputs and file preparation. Preferred Skills:

• Experience with other Adobe Creative Suite applications (e.g., Photoshop, InDesign).

• Familiarity with AI tools like SeeDance for advanced creative exploration.

• Experience in preparing files for digital screens and interactive media.

• Ability to work effectively in a fast-paced, multi-brand environment.

• Understanding of print production processes and material considerations for F&B applications.

📝 Enhancement Note: The qualification requirements emphasize a strong technical foundation in Adobe Illustrator, complemented by practical experience with AI creative tools. The explicit mention of F&B/hospitality experience suggests that candidates with domain-specific knowledge will be highly regarded. The "5+ years" experience level indicates a mid-to-senior level role, requiring a candidate who can operate independently and contribute strategically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of branding and graphic design work, with a significant emphasis on F&B and hospitality concepts.

• Clear examples of logo design, typography systems, and comprehensive visual identity development.

• Case studies demonstrating the application of AI creative tools in the design process, highlighting innovative concepts and imagery generation.

• Samples of designed menus, signage, and packaging, showcasing aesthetic appeal and functional design for restaurant environments.

• Demonstrations of brand guideline creation, including layout, typography, and color usage examples. Process Documentation:

• Evidence of preparing production-ready files for various mediums (print, digital, fabrication), including examples of technical specifications and file organization.

• Examples of presentation decks and brand guidelines developed for concept launches, illustrating clear communication of brand strategy.

• Documentation or case studies outlining the collaborative process with culinary, operations, or marketing teams to achieve design objectives.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display creative talent but also demonstrate practical application in the F&B/hospitality sector and proficiency with AI tools. Candidates should be prepared to walk through their design process, especially how AI was integrated and how they managed production-ready file preparation.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, given the 5-10 years of experience requirement, the location in Delhi (for initial hiring/relocation) and the move to Riyadh, Saudi Arabia, the salary would be competitive within the Middle Eastern hospitality market. Based on industry benchmarks for Senior Graphic Designers with AI specialization in the GCC region, a range of SAR 12,000 - 20,000 per month (approximately INR 270,000 - 450,000 per month) is a reasonable estimate, depending on exact experience and skill set.

Benefits:

• Competitive salary packages, aligned with market standards and experience.

• Comprehensive health insurance coverage.

• Provided accommodation, ensuring comfortable living arrangements.

• Transportation allowance or provision for daily commute.

• Significant career development opportunities and potential for internal promotions across departments.

• Full visa sponsorship for relocation to Riyadh, Saudi Arabia.

• Round-trip flights to facilitate relocation.

Working Hours: The job description indicates a standard 40-hour work week, typical for full-time roles. However, given the fast-paced nature of the F&B and entertainment industry, and the collaborative environment with senior leadership, flexibility may be required during peak periods or for critical project deadlines.

📝 Enhancement Note: The compensation and benefits package is robust, particularly the inclusion of relocation support (visa sponsorship, flights, accommodation, transport). This indicates a strong commitment from SIHAMCO to attract top talent for this critical role. The estimated salary range is based on industry standards for senior creative roles in the GCC, considering the company's premium positioning and the specialized AI skill requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Entertainment, Food & Beverage (F&B), Lifestyle, Wellness. SIHAMCO operates as a strategic partner under Saudi Arabia's General Entertainment Authority (GEA), National Events Center (NEC), and is involved with major events like Riyadh Season.

Company Size: SIHAMCO has a significant presence, managing over 25 original homegrown brands and expanding internationally. While an exact employee count isn't provided, the scale of operations suggests a medium to large organization with diverse departments.

Founded: SIHAMCO's operational history dates back to 2008, with its strategic partnership role starting in 2019. This indicates a company with deep roots in creating and operating experiences, emphasizing homegrown Saudi concepts.

Team Structure:

• The Senior Graphic Designer will work closely with the CEO and the creative team, implying a direct reporting line to senior leadership or a senior creative lead.

• Collaboration is expected with culinary, operations, and marketing teams, highlighting a cross-functional and integrated approach to brand development and execution.

• The company fosters a diverse team of local talent and international expertise, suggesting a multicultural and dynamic work environment. Methodology:

• SIHAMCO focuses on creating original, homegrown Saudi concepts from scratch, emphasizing creative excellence and operational precision.

• Their approach involves in-house development from initial vision and brand identity to design, execution, and operation.

• The company prioritizes cultural storytelling and blending local authenticity with global standards.

Company Website: https://jobs.workable.com/company/abf27HKJ2qs9Tu7ortFtqW/jobs-at-sihamco (Company Careers Page), sihamco.com (Implied company domain)

📝 Enhancement Note: SIHAMCO's culture is deeply rooted in creating unique, high-quality F&B and entertainment experiences. The emphasis on "homegrown" Saudi concepts, combined with global standards and international acclaim, points to a company that values innovation, cultural relevance, and operational excellence. The direct collaboration with the CEO and a multi-disciplinary team underscores the importance of this role in shaping the company's visual legacy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires not only strong design skills but also the ability to lead branding initiatives, collaborate with executive leadership, and integrate advanced technologies like AI.

Reporting Structure: The designer will work closely with the CEO and the creative team, suggesting a direct reporting line to a Creative Director or potentially the CEO themselves for key branding projects. This provides high visibility and direct impact.

Operations Impact: The role has a direct impact on SIHAMCO's brand perception, market appeal, and the success of its numerous F&B and entertainment concepts. By developing compelling visual identities and leveraging AI for creative innovation, the designer contributes significantly to brand differentiation and customer engagement, ultimately influencing revenue and market positioning.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design within the F&B and hospitality sectors, becoming a leader in this niche.

• Leadership: Potential to move into a Creative Director or Head of Branding role as the company continues to launch new concepts and expand globally.

• Cross-functional Development: Gain exposure to culinary innovation, marketing strategies, and operational execution, broadening understanding of the entire F&B lifecycle.

• Global Exposure: Work on projects for international markets as SIHAMCO expands its brand registrations and presence across the GCC and beyond.

📝 Enhancement Note: The senior level of this role, combined with the company's ambitious growth plans and focus on innovation (especially AI), presents significant opportunities for career advancement. The direct access to executive leadership is a key factor in potential growth and learning.

🌐 Work Environment

Office Type: The description implies an on-site work environment in Riyadh, Saudi Arabia, with a focus on a creative and collaborative setting. Given the company's involvement in high-profile events like Riyadh Season, the work environment may also involve project-specific needs related to event activations.

Office Location(s): The primary work location will be in Riyadh, Saudi Arabia, following relocation. The company also has a global presence with registered brands in the UK, Egypt, and Morocco, suggesting potential for international collaboration or exposure.

Workspace Context:

• A creative and collaborative atmosphere is fostered, encouraging innovation and attention to detail.

• Access to necessary design tools and potentially advanced AI hardware or software infrastructure will be provided.

• Opportunities for interaction with a diverse team of professionals from around the world, enriching the creative exchange and learning environment.

Work Schedule: A standard 40-hour work week is indicated, but the dynamic nature of the F&B and entertainment industry, especially during event seasons like Riyadh Season, may necessitate flexibility. This means occasional longer hours or weekend work might be required to meet project deadlines and ensure the success of high-profile launches and events.

📝 Enhancement Note: The work environment is described as creative and collaborative, with a strong emphasis on innovation. The integration of AI tools suggests a forward-thinking approach. The relocation to Riyadh is a key aspect, and candidates should be prepared for an on-site role in a vibrant business hub within the hospitality and entertainment sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the F&B/hospitality sector and AI proficiency.

• Creative Challenge/Portfolio Review: Candidates will likely present their portfolio, discussing specific brand identity projects, menu/signage/packaging designs, and crucially, how they've integrated AI tools. A practical design exercise or case study related to F&B branding might be administered.

• Team/Leadership Interviews: Interviews with the CEO and/or senior creative team members to assess creative vision, strategic thinking, collaborative abilities, and cultural fit.

• Final Assessment: Discussion on candidate's understanding of SIHAMCO's brands, their vision for applying AI in design, and their readiness for relocation and the work environment.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were used. Explain the process, the tools employed (NanoBanana, MidJourney, ChatGPT), and the impact on the final design or concept.

• F&B Focus: Prioritize projects within the Food & Beverage or hospitality sectors. Detail the challenges and how your designs addressed them.

• Brand Identity Deep Dive: Present cohesive brand identity systems, not just logos. Explain the rationale behind color choices, typography, and overall visual language.

• Production Readiness: Include examples of how you prepared files for print, signage, or packaging, demonstrating an understanding of technical requirements and print production.

• Storytelling: Be prepared to articulate your design process, your role in collaborative projects, and the ROI or impact of your work.

Challenge Preparation:

• AI Application Scenarios: Consider how you would use AI to generate concepts for a new F&B brand, develop mood boards, or create initial visual assets.

• Brand Guideline Development: Practice outlining the key components of a brand guideline document for a fictional F&B concept.

• Problem-Solving: Be ready to discuss how you would approach a branding challenge for an existing or new restaurant concept, incorporating AI and your design expertise.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio, especially its demonstration of AI integration within F&B branding. Candidates should prepare to discuss their creative process, technical skills, and collaborative approach in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for logo design, vector graphics, and creating scalable brand assets. Proficiency is a baseline requirement.

• AI Creative Tools:

  • NanoBanana: Specific AI tool mentioned, requiring exploration and understanding of its capabilities.
  • MidJourney: For generating high-quality AI imagery and artistic concepts.
  • ChatGPT: For ideation, concept development, copywriting assistance, and generating text-based creative prompts.
  • FreePik: Likely used for sourcing assets, inspiration, or as a base for AI-assisted design.
  • SeeDance: Another AI tool mentioned, suggesting a need for exploration in advanced AI-driven design or animation.

Analytics & Reporting: While not explicitly listed for this design role, understanding how design impacts engagement metrics (e.g., website traffic, social media interactions, menu appeal) could be beneficial. Familiarity with basic analytics dashboards might be a plus.

CRM & Automation: Not directly applicable to this design role, but understanding how brand assets are deployed within marketing automation platforms or CRM systems could provide context.

📝 Enhancement Note: The technology stack is heavily skewed towards design and AI tools. Proficiency in Adobe Illustrator is non-negotiable, and hands-on experience with the specified AI platforms is a key differentiator. Candidates should be ready to demonstrate their practical application of these AI tools in a design context.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, evidenced by the emphasis on AI integration and developing original concepts.

• Excellence & Precision: Commitment to high standards in design, execution, and operational precision, reflecting a premium F&B and entertainment offering.

• Cultural Storytelling: Deep respect for Saudi culture, blending it with global appeal to create authentic and resonant experiences.

• Collaboration: A collaborative approach is essential, working closely with senior leadership and cross-functional teams to achieve shared goals.

• Passion: A shared passion for hospitality, entertainment, and creating memorable experiences drives the team.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with culinary, operations, and marketing teams, ensuring brand consistency across all touchpoints.

• Feedback Exchange: An environment that likely encourages constructive feedback to refine designs and concepts.

• Knowledge Sharing: Working with a diverse international team fosters an environment for sharing best practices and diverse perspectives in design and AI application.

📝 Enhancement Note: SIHAMCO's culture appears to be driven by a passion for creating unique F&B and entertainment experiences, with a strong emphasis on innovation, cultural authenticity, and high-quality execution. The collaborative nature of the work, especially with senior leadership, suggests an environment where creative contributions are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the advancements and ethical considerations of AI tools in design.

• Balancing AI Efficiency with Human Creativity: Effectively integrating AI-generated elements while maintaining artistic integrity and originality.

• Multi-Brand Management: Managing diverse branding needs for a portfolio of over 25 original concepts, each with unique identities.

• Cross-Cultural Communication: Working within a diverse, international team and adapting designs for various cultural contexts.

• High-Pace Environment: Thriving in the demanding, fast-paced F&B and entertainment industry, especially during major events.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in AI-driven design for branding and its application in the F&B sector.

• Brand Strategy Mastery: Deepening understanding of brand development and strategic positioning within the premium hospitality and entertainment markets.

• Global Market Exposure: Gaining experience in international branding and adapting designs for different regions.

• Leadership Development: Opportunities to lead branding initiatives and potentially mentor junior designers as the company grows.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into branding within a specific, high-growth industry. This role offers a unique chance to be at the forefront of creative technology application in a dynamic market.

💡 Interview Preparation

Strategy Questions:

• "How would you leverage AI tools like MidJourney and NanoBanana to develop a unique brand identity for a new fine-dining restaurant concept in Riyadh?" (Assesses AI application and F&B understanding)

• "Describe a branding project where you had to collaborate closely with culinary or operations teams. What was your process, and what were the key outcomes?" (Assesses collaboration and F&B context)

• "Walk us through your portfolio's most innovative branding project. What was the challenge, your solution, and the impact?" (Assesses portfolio presentation and problem-solving) Company & Culture Questions:

• "What excites you most about SIHAMCO's mission to create homegrown Saudi concepts?" (Assesses cultural alignment and research)

• "How would you contribute to fostering a creative and collaborative work environment within our design team?" (Assesses team fit and cultural contribution)

• "How do you ensure brand consistency across multiple platforms and diverse F&B concepts?" (Assesses understanding of brand management) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Brand Identity, Menu Design, AI Exploration) or by client/concept.

• Narrative: For each project, clearly explain the brief, your role, the process (especially AI integration), the challenges, your creative solutions, and the final impact or results.

• AI Focus: Dedicate specific slides or sections to showcase your AI workflow and its contribution to the final output. Be ready to discuss the prompts used and how you iterated on AI-generated concepts.

• Conciseness: Aim for clarity and impact. Highlight key visual elements and articulate your strategic thinking efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of AI in branding, a strong understanding of the F&B/hospitality sector, and the ability to articulate creative strategy and process clearly.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features F&B/hospitality branding projects and clearly illustrates your experience with AI creative tools (NanoBanana, MidJourney, ChatGPT).

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in branding and graphic design, specifically mentioning F&B/hospitality experience and AI tool proficiency using keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your AI integration process and your approach to brand development in the F&B sector. Be ready to discuss your understanding of SIHAMCO's brands and their vision.

• Company Research: Thoroughly research SIHAMCO's portfolio of brands, their involvement with Riyadh Season, and their commitment to homegrown Saudi concepts. Understand their brand values and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.