Graphic Designer / Brand Designer

📍 Job Overview

Job Title: Graphic Designer / Brand Designer

Company: Genesis (Boosters)

Location: Ukraine (Remote OK, with office options in Kyiv or Lviv)

Job Type: FULL_TIME

Category: Brand Design / Graphic Design / Employer Branding

Date Posted: 2026-07-24

Experience Level: Mid-Level (Estimated 2-5 years)

Remote Status: Hybrid (Remote-first within Ukraine and abroad, with office options in Kyiv or Lviv)

🚀 Role Summary

• Spearhead the development and evolution of the Boosters employer brand through compelling visual communication strategies.

• Create high-quality graphic assets for diverse channels, including social media, external marketing initiatives, and internal corporate communications.

• Collaborate closely with the Lead Product Designer and product teams to ensure brand consistency and support product-specific design needs.

• Drive the visual language of Boosters, contributing to its long-term brand identity and market presence.

• This role offers a unique opportunity to build and shape a brand system from its early stages post-redesign, with significant autonomy.

📝 Enhancement Note: This role is specifically focused on employer branding and internal communications, with a secondary focus on supporting product teams. The emphasis is on building and scaling a visual brand system from the ground up, offering a high degree of creative input and ownership.

📈 Primary Responsibilities

• Develop and execute a comprehensive visual communication strategy for the Boosters employer brand, focusing on attracting and engaging top talent.

• Design visually appealing and on-brand content for social media platforms (e.g., LinkedIn, Instagram, Facebook), including posts, stories, and ad creatives.

• Create graphics and visual assets for external marketing campaigns, special projects, and partnerships to enhance brand visibility and perception.

• Design materials for internal communications, such as presentations, infographics, newsletters, event collateral, and employee recognition graphics.

• Develop and maintain a robust brand style guide and scalable graphic asset library to ensure consistency across all touchpoints.

• Support product teams by designing essential graphic elements like email banners, icons, pictograms, and illustrations when required.

• Collaborate with cross-functional teams, including marketing, HR, and product, to understand design needs and deliver effective visual solutions.

• Prepare final artwork for various production methods, including print, merchandise, and digital applications, adhering to technical specifications.

• Leverage AI design tools to enhance efficiency, automate routine tasks, and explore innovative design possibilities.

📝 Enhancement Note: The primary focus (80%) is on employer branding and marketing collateral, with the remaining 20% dedicated to product team support. This indicates a strategic role where brand development and consistent visual storytelling are paramount.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level roles. A strong portfolio demonstrating equivalent practical experience will be considered.

Experience: Estimated 2-5 years of professional experience in graphic design, with a significant focus on brand design, employer branding, and visual communications.

Required Skills:

• Deep understanding of fundamental graphic design principles: typography, composition, modular grids, color theory, and visual hierarchy.

• Proficient in industry-standard design software: Figma, Adobe Illustrator, and Adobe Photoshop.

• Basic proficiency in motion design tools such as After Effects or similar for creating simple animations.

• Strong grasp of branding principles and the ability to build and evolve brand systems within defined guidelines.

• Experience creating templated design systems and scalable graphic asset libraries.

• Understanding of design nuances for various channels: social media, presentations, print materials, merchandise, email communications, and web.

• Experience preparing artwork for print production and knowledge of basic manufacturing requirements (printing, merchandise).

• Familiarity with AI design tools (e.g., ChatGPT, Midjourney, Firefly, Flux, Figma AI) for workflow acceleration and task automation. Preferred Skills:

• Basic understanding of HTML/CSS or familiarity with no-code/web-coding tools for automating graphic creation.

• Experience in employer branding specific initiatives.

• Ability to contribute to the strategic development of a brand's visual language.

• Experience working within an EdTech, Productivity, or Wellness product company.

📝 Enhancement Note: The emphasis on AI tools and potential HTML/CSS knowledge suggests a forward-thinking design team that values efficiency and digital integration. The "2-5 years" estimation is based on the scope of responsibilities, including brand ownership and system development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects that showcase expertise in brand development, visual identity creation, and campaign execution.

• Demonstrations of how you've applied design principles to solve business challenges, particularly in the context of employer branding or marketing communications.

• Examples of scalable design systems, brand guidelines, or asset libraries you have developed or contributed to.

• Case studies detailing your design process, from concept to final execution, highlighting problem-solving and strategic thinking.

• Specific examples of work created for social media, marketing collateral, and internal communications.

• Showcase of your proficiency with Figma, Adobe Illustrator, and Photoshop, and ideally, examples of simple motion graphics. Process Documentation:

• Ability to articulate your design process clearly, including ideation, sketching, digital design, prototyping (if applicable), and final asset delivery.

• Documentation of how you manage feedback and iterate on designs to meet project objectives and stakeholder requirements.

• Evidence of creating and maintaining design systems or style guides to ensure brand consistency and efficient asset deployment.

• Examples of how you have measured the impact or effectiveness of your design work, where applicable.

📝 Enhancement Note: For a role focused on brand development and system creation, a portfolio is crucial. It should not only display aesthetic skill but also demonstrate strategic thinking, process management, and the ability to scale design solutions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic/Brand Designer in Ukraine with remote work flexibility, a competitive salary range is estimated between 40,000 - 70,000 UAH per month. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Career & Personal Development:

  • Planned performance reviews and Personal Development Plans (PDPs).
  • Support for personal brand development on social media and expert media.
  • Access to Genesis communities with free courses and networking opportunities.
  • Budget for professional development: courses, conferences, and English language learning.

• Work Environment & Flexibility:

  • Choice between office-based work (Kyiv or Lviv) or a remote-first model (within Ukraine and abroad).
  • Flexible start times (8 AM - 11 AM Kyiv time).
  • 20 days off per year, plus public holidays and unlimited sick leave.
  • Company-provided equipment and payment for necessary work services.

• Health & Wellbeing:

  • Medical insurance.

  • Compensation for therapy sessions with a psychologist.

  • Individual benefit for sports activities.

  • On-site breakfasts and lunches (for office-based employees).

  • Genesis sports activities: running community, volleyball, yoga (offline), stretching, and online yoga. Working Hours: Full-time, with an estimated 40 hours per week. A flexible start time between 8 AM and 11 AM Kyiv time is offered.

📝 Enhancement Note: The salary estimate is based on general market data for skilled designers in Ukraine, considering the remote flexibility and the comprehensive benefits package offered by Genesis. The benefits highlight a strong focus on employee growth, well-being, and flexibility, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, EdTech, Productivity, Wellness. Genesis is a product company creating global products that impact millions of users.

Company Size: Not explicitly stated, but the mention of "Genesis communities" and multiple product spin-offs (Avrora, Promova) suggests a medium to large-sized organization with a significant employee base.

Founded: The company description implies a history of building impactful, long-term products, suggesting a stable and growth-oriented foundation.

Team Structure:

• The role reports to the Lead Product Designer, Andrii Zhulidin, indicating a structured design department.

• Collaboration is expected with marketing, HR, and product teams, highlighting a cross-functional work environment.

• The team values continuous self-improvement and setting high standards. Methodology:

• Focus on building systemic, scalable products with long-term impact.

• Emphasis on data-driven decision-making and user-centric design.

• Encouragement of innovation and proactive contribution to product and brand development.

• A culture that supports personal brand growth and continuous learning.

Company Website: https://gen-tech.breezy.hr (recruitment portal), genesis.com (implied parent company domain).

📝 Enhancement Note: Genesis positions itself as a product-centric company focused on creating significant, lasting value. The culture appears to be performance-driven, with a strong emphasis on personal and professional growth, collaboration, and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic/Brand Designer. It offers significant ownership and responsibility for the employer brand, which is a step beyond junior design roles. The opportunity to shape a brand from its early post-redesign stages indicates potential for leadership within the brand design function.

Reporting Structure: The designer will report directly to the Lead Product Designer, Andrii Zhulidin. This provides a clear line of mentorship and oversight, with opportunities for direct interaction with senior design leadership.

Operations Impact: While not a traditional "operations" role, the impact is significant. The designer will directly influence the company's external perception as an employer, impacting talent acquisition efforts. Internally, their work will contribute to company culture, employee engagement, and overall brand cohesion. The design of product-related graphics also has a direct impact on user experience and perception.

Growth Opportunities:

• Specialization: Deepen expertise in employer branding, visual identity systems, and potentially motion graphics or AI-driven design workflows.

• Leadership: Potential to grow into a Senior Brand Designer role, leading brand initiatives, mentoring junior designers, or managing specific brand projects.

• Skill Development: Access to budgets for courses, conferences, and English language learning, facilitating continuous skill enhancement and industry trend adoption.

• Personal Branding: Support from the company to build individual professional presence, opening doors for future opportunities or thought leadership.

📝 Enhancement Note: This role offers substantial growth potential by providing ownership of a critical brand function. The emphasis on continuous learning and personal brand development is a strong indicator of a company that invests in its employees' long-term career trajectories.

🌐 Work Environment

Office Type: The company offers a choice between working in the office (Kyiv or Lviv) or a remote-first model. This hybrid approach caters to diverse work preferences.

Office Location(s): Offices are available in Kyiv and Lviv, Ukraine. These locations provide a physical space for collaboration and team interaction for those who prefer it.

Workspace Context:

• Collaborative Environment: Whether in-office or remote, there's an emphasis on teamwork. The direct reporting to the Lead Product Designer and collaboration with various departments fosters a connected workspace.

• Tools & Technology: Candidates will be equipped with company-provided technology and will utilize industry-standard design software. The use of AI tools suggests a modern, tech-forward environment.

• Team Interaction: Opportunities for interaction exist through team meetings, collaboration sessions, and potentially in-office days, ensuring a sense of community and shared purpose.

Work Schedule: Full-time employment with a flexible start time (8 AM to 11 AM Kyiv time) allows for better work-life integration. This flexibility is crucial for operations roles that may require deep focus or managing different time zones.

📝 Enhancement Note: The remote-first policy combined with physical office options provides significant flexibility. This structure is common in tech companies aiming to attract talent globally while maintaining options for in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Pre-screen with Recruiter (45 minutes): An initial conversation to assess general fit, motivation, and basic qualifications. Preparation should focus on articulating your career goals and understanding of the role.

• Interview with Lead Product Designer (1.5 hours): A deeper dive into your design skills, process, and experience. Be ready to discuss your portfolio in detail, explain your design choices, and demonstrate your understanding of branding principles.

• Test Task: A practical assignment to evaluate your design skills, problem-solving abilities, and how you approach specific design challenges relevant to the role.

• Bar-raising Interview (1 hour): This typically involves meeting with other senior team members or leadership to assess cultural fit, strategic thinking, and overall potential contribution to the company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in brand design, employer branding, and visual communication. Prioritize quality over quantity.

• Tell a Story: For each project, explain the brief, your process, the challenges faced, your solutions, and the impact of your work. Use case study formats.

• Highlight Brand Systems: Showcase examples of how you've built or maintained design systems, brand guidelines, or scalable asset libraries.

• Demonstrate Tool Proficiency: Visually present your work created in Figma, Adobe Illustrator, and Photoshop. Include any motion design examples.

• Address AI Usage: If applicable, briefly explain how you've used AI tools to enhance your workflow or achieve specific design outcomes.

• Company Alignment: Tailor your presentation to show how your skills and experience align with Boosters' mission and brand.

Challenge Preparation:

• Anticipate Design Tasks: Expect a task that involves creating employer branding collateral, social media graphics, or a small brand system component.

• Focus on Process: Be prepared to articulate your step-by-step approach to the task, from understanding the brief to delivering the final assets.

• Brand Consistency: Ensure any work produced during the test task adheres strictly to the Boosters brand guidelines (or established principles if guidelines are nascent).

• Time Management: Practice pacing yourself to complete the task within the given timeframe, balancing creativity with efficiency.

📝 Enhancement Note: The interview process is structured to assess both technical design skills and cultural/strategic fit. A strong portfolio that clearly articulates process and impact is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency expected for UI/UX and brand asset creation.

• Adobe Illustrator: Crucial for vector graphics, logo design, and intricate illustrations.

• Adobe Photoshop: Key for image manipulation, digital painting, and creating raster-based graphics.

Analytics & Reporting: While not a primary focus for this role, understanding how design impacts metrics (e.g., engagement on social media, candidate application rates) is beneficial. Familiarity with analytics platforms is a plus.

CRM & Automation:

• AI Design Tools: ChatGPT, Midjourney, Firefly, Flux, Figma AI. Expected to be used for accelerating workflows, generating concepts, and automating repetitive tasks.

• No-code/Web-coding Tools: Basic understanding can be advantageous for automating graphic creation or simple web integrations.

Other Potential Tools:

• After Effects (or similar): For basic motion graphics and simple animations.

• Project Management Tools: Such as Jira, Asana, or Trello, for managing design tasks and timelines.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and AI design tools indicates a modern design workflow focused on efficiency, collaboration, and leveraging cutting-edge technology.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement: A drive for self-enhancement and setting high standards in all aspects of work, including design quality and efficiency.

• Impact-Driven: Focus on creating products and brand experiences that have a long-term, significant impact on users and the company.

• Collaboration: Working closely with Lead Product Designers and cross-functional teams to achieve shared goals.

• Innovation: Encouragement to propose new solutions, experiment with design approaches, and leverage new technologies like AI.

• Autonomy & Ownership: Taking full responsibility for brand development, with the freedom to shape its visual direction.

Collaboration Style:

• Partnership: Working closely with the Lead Product Designer, providing regular updates and seeking feedback.

• Cross-Functional Integration: Collaborating effectively with marketing, HR, and product teams to deliver cohesive visual solutions.

• Feedback Culture: Openness to constructive criticism and iterative design processes to refine work.

• Knowledge Sharing: Contributing to a learning environment through sharing insights and best practices within the design community.

📝 Enhancement Note: The company culture values high performance, continuous learning, and collaborative innovation, all within a framework of autonomy and ownership for key brand functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Early Stages: The primary challenge will be developing and scaling the Boosters employer brand visual system post-redesign. This requires strategic thinking and the ability to establish foundational elements.

• Balancing Brand & Product Needs: Effectively managing the split focus between employer branding (80%) and product team support (20%) requires strong prioritization and time management skills.

• Staying Ahead of Trends: The design landscape, especially with AI, is rapidly evolving. Continuously learning and integrating new tools and techniques will be crucial.

• Cross-Functional Alignment: Ensuring brand consistency across various departments and stakeholders, each with potentially different priorities.

Learning & Development Opportunities:

• Skill Advancement: Deepen expertise in brand strategy, visual identity systems, motion graphics, and AI-driven design workflows.

• Industry Engagement: Access to a budget for conferences and courses allows for staying current with industry best practices and networking.

• Mentorship: Direct mentorship from the Lead Product Designer provides guidance on career growth and design leadership.

• Personal Brand Building: Company support for developing an individual professional presence can lead to thought leadership opportunities.

📝 Enhancement Note: This role presents a significant opportunity for growth by tackling the challenge of building a brand from its foundational stages, leveraging new technologies, and developing strategic design leadership skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual identity for a brand that has recently undergone a redesign, with a focus on employer branding?" (Preparation: Outline steps for understanding the new brand, researching target audiences, and creating initial assets).

• "Describe a time you had to balance competing design priorities from different stakeholders. How did you manage it?" (Preparation: Use the STAR method to detail a relevant experience, emphasizing communication and compromise).

• "How do you ensure visual consistency across various platforms like social media, presentations, and merchandise?" (Preparation: Discuss the importance of brand guidelines, asset libraries, and systematic design approaches). Company & Culture Questions:

• "What interests you most about Genesis and the Boosters brand?" (Preparation: Research Genesis's products and mission; understand the role of employer branding).

• "How do you see yourself contributing to our team culture?" (Preparation: Connect your work style and values to the company's emphasis on growth, collaboration, and innovation).

• "How do you measure the success of your design work, particularly in employer branding?" (Preparation: Discuss metrics like engagement rates, brand perception surveys, or candidate quality/quantity). Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation logically, starting with an overview and then diving into specific case studies.

• Process Emphasis: For each project, clearly articulate your design process, challenges, and solutions. Use visuals to support your narrative.

• Impact Demonstration: Quantify results where possible (e.g., increased engagement, positive feedback). If quantitative data isn't available, focus on qualitative impact.

• Tool Showcase: Briefly mention the tools used and how they facilitated your work, especially AI tools if applicable.

• Q&A Readiness: Prepare to answer detailed questions about your design choices, technical skills, and problem-solving abilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, process management, and alignment with the company's culture and goals.

📌 Application Steps

To apply for this Graphic Designer / Brand Designer position:

• Submit your application through the provided link on Breezy HR.

• Customize Your Resume: Highlight experience in brand design, employer branding, social media graphics, and proficiency with Figma, Adobe Illustrator, and Photoshop. Use keywords from the job description.

• Curate Your Portfolio: Select projects that best showcase your skills in branding, visual communication, and asset system development. Prepare a clear narrative for each project, focusing on process and impact.

• Prepare for Interviews: Research Genesis and Boosters' products and mission. Practice articulating your design process and how you'd approach employer branding challenges. Be ready to discuss your portfolio in detail.

• Understand the Role Focus: Clearly articulate your understanding of the 80% employer branding / 20% product support split and how you would prioritize your efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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