Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end visual output for a rapidly scaling AI fintech company targeting enterprise clients, ensuring a cohesive and impactful brand presence across all touchpoints.

• Spearhead the implementation of a new Brand 2.0 identity, translating strategic brand guidelines into compelling creative assets for diverse marketing and sales initiatives.

• Manage and meticulously organize a comprehensive digital asset library using Figma and Google Drive, serving as the central repository for all brand materials and ensuring brand consistency.

• Produce a high volume of polished B2B marketing creative, specifically tailored for enterprise buyers, CFOs, and finance teams, requiring a deep understanding of business-facing design principles.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations domain, focusing on the execution and management of visual assets to support B2B Go-To-Market strategies. The emphasis on "owning visual output," "Brand 2.0 refresh," and "asset management" highlights a need for operational rigor in creative delivery.

📈 Primary Responsibilities

• Design and iterate on digital ad creative for high-profile publications (e.g., WSJ), LinkedIn thought leadership campaigns, and Meta ad variations, optimizing for engagement and conversion.

• Develop out-of-home advertising concepts and design event collateral, including executive dinner invitations, name badges, signage, and specialized one-pagers for B2B audiences.

• Create and maintain sales enablement materials such as sales decks, vertical-specific one-pagers (manufacturing, CPG, healthcare), and audience-tailored collateral for Private Equity firms and CFOs.

• Design data-driven content graphics for social media and newsletters, including stat cards, customer success visuals, and proof point illustrations, to support content marketing efforts.

• Build and manage email templates for executive briefings, nurture sequences, and event follow-ups, ensuring brand consistency and optimal user experience.

• Concept and design direct mail campaigns, contributing to multi-channel outreach strategies for enterprise clients.

• Maintain a centralized, organized, and accessible single source of truth for all brand assets within Figma and Google Drive, enforcing naming conventions and file structures.

• Ensure strict adherence to brand guidelines and consistency across all creative assets produced, acting as a brand guardian.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can operate with a high degree of autonomy and strategic thinking, translating business objectives into visual solutions. The focus on specific B2B verticals and audience segmentation suggests a requirement for adaptable design approaches.

🎓 Skills & Qualifications

Education: While a formal degree in Graphic Design, Marketing, or a related field is often preferred in corporate environments, this role emphasizes practical experience and a strong portfolio over specific educational credentials. Candidates with demonstrable skills and a proven track record in B2B design will be highly considered.

Experience: Minimum of 3 years of professional graphic design experience, with a significant portion dedicated to creating B2B or enterprise marketing creative. This experience should encompass a broad range of design applications and demonstrate the ability to produce high-volume, polished output.

Required Skills:

• Portfolio: A robust portfolio showcasing at least 4-6 examples of B2B or enterprise marketing creative across multiple formats (digital ads, print collateral, decks, etc.).

• Figma Proficiency: Advanced skills in Figma, including the ability to create and manage component systems, establish file organization best practices, and maintain shared libraries for team collaboration.

• Adobe Creative Suite: Strong command of Adobe Illustrator and Photoshop for detailed design work and asset manipulation.

• Layout & Typography: Exceptional understanding and application of layout fundamentals, typography, and visual hierarchy specifically within a business-to-business context.

• Format Versatility: Proven experience designing for a wide array of formats including digital advertisements, print collateral, presentations (decks), and email templates.

• Production Volume & Quality: Demonstrated ability to produce a high volume of creative assets consistently without compromising polish or brand integrity.

• Organizational Skills: Excellent organizational habits with a proactive approach to maintaining clean, consistent, and accessible shared digital systems.

• Startup Agility: Comfort and experience working in a fast-paced startup environment, adaptable to shifting priorities and frequent new requests.

Preferred Skills:

• Experience designing for SaaS, fintech, or established enterprise B2B brands.

• Prior experience supporting sales enablement functions with the creation of decks, one-pagers, and tailored collateral.

• Familiarity with out-of-home (OOH) advertising or print production specifications and best practices.

• Basic understanding of motion graphics or lightweight animation for digital advertising formats.

📝 Enhancement Note: The emphasis on Figma proficiency and component systems points to a need for a designer who can contribute to scalable design processes and maintain brand consistency efficiently within a remote team. The requirement for a Loom video walkthrough of a portfolio piece suggests a focus on communication and design rationale.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B/Enterprise Focus: A curated selection of at least 4-6 projects that clearly demonstrate experience in B2B or enterprise marketing creative. This should go beyond consumer-facing designs and highlight an understanding of business buyer psychology.

• Format Diversity: Include examples across multiple design formats, such as digital ad campaigns, print collateral, sales presentations (decks), email templates, and data visualizations. This showcases versatility.

• Brand Application: Projects that illustrate the ability to apply and maintain brand identity across various touchpoints, especially crucial for a Brand 2.0 rollout.

• Process Demonstration: A short Loom video (1-2 minutes) detailing one piece of work, explaining the brief, design decisions, and the thought process behind the execution. This is a critical component for assessing communication and strategic thinking.

Process Documentation:

• Figma Library Management: Evidence of managing or contributing to Figma component systems and shared libraries, demonstrating an understanding of scalable design operations.

• Asset Organization: Examples or explanations of how you organize and maintain digital asset libraries (e.g., Google Drive structure, file naming conventions) to ensure accessibility and consistency.

• Brand Consistency Enforcement: Case studies or project descriptions that highlight how brand guidelines were applied and enforced across a project or campaign.

• Iterative Design: Demonstrations of design iteration based on feedback or performance data, particularly relevant for ad creative and landing pages.

📝 Enhancement Note: The portfolio requirements are highly specific and crucial for this role. Candidates must prepare a portfolio that not only showcases visual talent but also demonstrates operational prowess in asset management, brand consistency, and collaborative design workflows, particularly within Figma. The Loom video is a mandatory element for advancing in the application process.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-level experience requirement (2-5 years), the remote nature within Mexico, and the USD payment structure for a fast-growing AI fintech company, a competitive salary range would be estimated between $25,000 - $40,000 USD annually. This estimate considers the higher cost of living in major Mexican cities and the premium for remote, skilled talent paid in USD.

Benefits:

• Paid Time Off: Provided in accordance with company policy, allowing for crucial work-life balance.

• Observance of Holidays: Company-recognized holidays are observed, ensuring time for rest and personal pursuits.

• 100% Remote Setup: The flexibility to work from any location in Mexico, promoting autonomy and productivity.

• USD Compensation: Bi-monthly payments on the 15th and 30th of each month in United States Dollars, offering stability and predictability.

Working Hours: The role is described as Full-Time, typically implying a standard 40-hour work week. Given the remote setup and the nature of a fast-moving startup, there may be an expectation for some flexibility to accommodate urgent requests or cross-time zone collaboration, though core hours are likely to align with business needs.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for remote graphic designers in Mexico being paid in USD by US-based tech companies, considering the mid-level experience and the specific demands of enterprise B2B creative. The benefits are directly listed and emphasize the advantages of working for an international company remotely.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the AI Fintech sector, specifically serving enterprise clients. This implies a focus on sophisticated, data-driven solutions for financial institutions and large corporations. The "Brand 2.0 refresh" suggests a company that is maturing and investing in its market positioning.

Company Size: While not explicitly stated, the description of a "fast-growing" company and the need for a designer to "own the visual output" suggests a company that is likely in the startup to early-growth phase, potentially ranging from 50-250 employees. This size often means a dynamic environment with opportunities for direct impact.

Founded: The company was likely founded within the last 5-10 years, given the "Brand 2.0 refresh" and its current growth trajectory in the AI fintech space. This points to a modern, innovative, and agile organizational structure.

Team Structure:

• The graphic designer will likely be part of a broader Marketing team, potentially reporting to a Marketing Manager, Director of Marketing, or a Head of Demand Generation.

• This role will require close collaboration with Sales teams, Content creators, Product Marketing, and potentially Engineering for landing page elements.

Methodology:

• Data-Driven Design: The emphasis on "data-driven content graphics" and iterating on ad creative based on "performance feedback" indicates a strong reliance on analytics and measurable outcomes in design execution.

• Agile Workflow: The mention of a "fast-moving startup where priorities shift" suggests an agile approach to project management and creative requests, requiring flexibility and quick turnaround times.

• Brand Stewardship: A core methodology will revolve around maintaining and evolving the brand identity, with a focus on consistency and strategic application across all channels.

Company Website: https://www.hireoverseas.com/ (This is the hiring platform; the actual client company website isn't directly provided but is an AI Fintech company).

📝 Enhancement Note: The context of an AI Fintech company implies a need for sophisticated, professional, and technically-minded design. The "Brand 2.0 refresh" is a key strategic initiative that this role will be instrumental in executing, offering significant visibility and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer. It requires a solid foundation of 2-5 years of experience and the ability to work independently on a variety of tasks. The ownership of visual output and direct involvement in a brand refresh signify a significant level of responsibility and trust.

Reporting Structure: The designer will likely report to a marketing lead (e.g., Marketing Manager, Director of Marketing). This structure provides mentorship while allowing for autonomy in design execution. Close collaboration will be expected with other marketing functions and sales.

Operations Impact: The role directly impacts the company's Go-To-Market (GTM) strategy by shaping the visual narrative that attracts and converts enterprise clients. High-quality, consistent B2B creative is crucial for building credibility, communicating value propositions, and enabling sales efforts. The designer's work will be visible across key channels, influencing brand perception and lead generation.

Growth Opportunities:

• Brand Strategy Involvement: Opportunity to contribute to the strategic implementation of the Brand 2.0 refresh, moving beyond execution to influencing how the brand is visually represented.

• Skill Specialization: Potential to deepen expertise in specific areas such as enterprise SaaS design, fintech branding, data visualization, or motion graphics through hands-on project experience.

• Leadership Potential: As the company grows, there may be opportunities to mentor junior designers, lead design projects, or evolve into a Creative Lead or Art Director role within the marketing department.

• Cross-Functional Exposure: Gaining experience working closely with sales, product, and demand generation teams provides a holistic understanding of GTM operations and business strategy.

📝 Enhancement Note: This role offers a significant opportunity for a designer to make a tangible impact during a critical growth phase and brand evolution. The combination of B2B focus, fintech industry, and remote work provides a unique growth trajectory for a creative professional.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office requirement. The work environment is entirely digital and location-independent within Mexico.

Office Location(s): The role is open to candidates located anywhere in Mexico. This provides flexibility for employees to choose their most productive working environment.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on communication and collaboration tools like Slack, Zoom, and project management software.

• Tool-Centric: Access to and proficiency with essential design tools (Figma, Adobe Creative Suite) and asset management systems (Google Drive) will define the day-to-day operational environment.

• Independent Work: While collaboration is key, the remote setting necessitates a high degree of self-discipline, time management, and independent work ethic.

Work Schedule: As a Full-Time position, it implies a standard 40-hour work week. The remote nature may offer some flexibility in terms of daily start and end times, provided that core business hours and collaboration needs are met. Communication and availability during key team meetings and for urgent requests will be paramount.

📝 Enhancement Note: The fully remote setup in Mexico offers significant lifestyle benefits. Candidates should be comfortable with asynchronous communication and proactive engagement to thrive in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and complete prequalifying questions.

• Portfolio & Loom Video Submission: This is a critical step. Candidates must provide a portfolio with B2B/enterprise examples and a 1-2 minute Loom video walkthrough of one piece.

• Video Introduction: Record a video introduction to showcase communication skills and experience.

• Recruitment Interview: An initial screening with the Hire Overseas talent team to assess basic qualifications and cultural fit.

• Role-Specific Assessment: A potential homework assignment tailored to the position, likely involving a design challenge related to B2B creative or brand application.

• Executive Interview: Meeting with senior leadership from the client company to discuss role alignment, strategic thinking, and long-term fit.

• Client Interview: Final interview with the direct client team to assess team dynamics, project collaboration, and specific design capabilities.

• Background & Reference Check: Professional reference verification.

• Job Offer: Formal offer extended to the selected candidate.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your B2B/enterprise experience, format versatility, and ability to translate brand guidelines into effective creative. Ensure at least 4-6 strong examples.

• Highlight Brand Application: For the Brand 2.0 refresh context, showcase projects where you've successfully applied or evolved brand identities.

• Figma Proficiency Showcase: If possible, include a project that demonstrates your use of component systems, libraries, or efficient file organization within Figma.

• Loom Video Focus: Use the Loom video to tell a compelling story about a single piece of work. Explain the business problem, your design process, key decisions, and the outcome. Be concise and professional.

• Quantify Impact (if possible): If any of your B2B creative had measurable results (e.g., improved CTR, lead generation), briefly mention it.

Challenge Preparation:

• Design Challenge: Be prepared for a design task that likely involves creating B2B ad creative, a sales enablement asset, or applying brand guidelines to a new concept. Focus on understanding the brief, developing a strategic approach, and executing efficiently.

• Brand Interpretation: Practice articulating how you would interpret and apply a new brand identity, especially in the context of enterprise marketing.

• Figma Workflow: Be ready to discuss your Figma workflows, best practices for collaboration, and how you manage design systems.

• Startup Mindset: Emphasize your ability to work quickly, adapt to changing priorities, and manage multiple projects simultaneously in a dynamic environment.

📝 Enhancement Note: The application process is multi-stage and heavily weighted towards portfolio and video submissions. Candidates must meticulously prepare these components to advance. The "Role-Specific Assessment" is a key differentiator that may involve a practical design challenge.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, component systems, prototyping, and collaborative library management. Deep proficiency is a prerequisite.

• Adobe Illustrator: Required for vector graphics, logo work, and detailed illustration.

• Adobe Photoshop: Necessary for image editing, manipulation, and raster-based design assets.

Analytics & Reporting:

CRM & Automation:

Asset Management:

• Google Drive: Expected to be used for file storage, sharing, and organization of raw assets and final deliverables. Proficiency in managing cloud-based file systems is important.

📝 Enhancement Note: The technology stack is heavily focused on design execution tools, with Figma being paramount. Candidates should be prepared to demonstrate their mastery of these tools and their ability to manage digital assets effectively within a remote, collaborative environment.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality creative assets consistently and efficiently, meeting deadlines in a fast-paced environment.

• Brand Stewardship: Deep commitment to maintaining and evolving brand integrity, ensuring all visual communications are on-brand and impactful for enterprise audiences.

• Data-Informed Creativity: Valuing the use of performance data and feedback to inform design decisions and optimize creative effectiveness, particularly for digital ads and campaigns.

• Collaboration & Communication: Fostering open communication and collaborative relationships with marketing, sales, and other stakeholders to ensure design efforts align with business objectives.

• Proactive Problem-Solving: Encouraging a mindset of identifying challenges and proposing solutions, especially in managing asset libraries and streamlining design workflows.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing managers, demand generation specialists, content writers, and sales enablement teams, requiring clear communication and understanding of their needs.

• Feedback Loops: An open culture for giving and receiving constructive feedback on designs to ensure optimal outcomes and continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights within the team to elevate the overall quality of creative output.

📝 Enhancement Note: The values emphasize a blend of creative skill and operational discipline. Candidates should demonstrate an understanding that in a B2B fintech context, design is a strategic function tied to measurable business results and brand consistency.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Variety: Managing a constant stream of design requests across diverse formats and channels while maintaining quality and brand consistency.

• Brand 2.0 Implementation: Being one of the first to bring a new brand identity to life requires careful interpretation, execution, and potential refinement of guidelines.

• Enterprise B2B Nuances: Adapting design sensibilities from potentially broader marketing to the specific needs and expectations of sophisticated enterprise buyers and finance professionals.

• Remote Collaboration Friction: Overcoming potential communication barriers and ensuring seamless collaboration in a fully remote setting.

Learning & Development Opportunities:

• Brand Strategy Deep Dive: Gaining hands-on experience in rolling out a major brand refresh, understanding brand strategy from an execution perspective.

• Fintech & AI Industry Acumen: Developing a deeper understanding of the AI fintech landscape and its unique visual communication needs.

• Performance-Driven Design: Honing skills in designing for measurable outcomes, iterating based on campaign performance data.

• Advanced Figma Techniques: Opportunity to master collaborative design workflows, component libraries, and design system management within Figma.

📝 Enhancement Note: This role presents a significant opportunity for a designer to grow by tackling complex challenges in a high-impact environment. The emphasis on a Brand 2.0 refresh and enterprise B2B marketing provides a unique learning curve.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a new brand identity into various marketing assets. How would you approach the Brand 2.0 refresh for this company?" (Focus on process, brand interpretation, and strategic application.)

• "How do you ensure brand consistency across a high volume of diverse creative assets, especially in a remote setting?" (Highlight organizational skills, use of Figma libraries, and communication strategies.)

• "Walk us through a B2B marketing campaign you designed. What was the objective, your creative approach, and the results?" (Prepare a case study from your portfolio that demonstrates B2B impact.)

Company & Culture Questions:

• "What interests you about working for an AI fintech company like ours?" (Research the company's mission, products, and market position.)

• "How do you stay organized and manage your workflow in a fully remote role?" (Discuss your personal systems, tools, and communication habits.)

Portfolio Presentation Strategy:

• Loom Video Mastery: Ensure your Loom video is concise, professional, and clearly articulates the brief, your design choices, and the problem-solving involved in one key B2B project.

• Figma Showcase: Be prepared to discuss your Figma workflow, how you build and maintain component systems, and your approach to file organization for team collaboration.

• B2B Rationale: For each portfolio piece, be ready to explain the "why" behind your design decisions, linking them to business objectives and target audiences.

• Brand Application Examples: Highlight instances where you've successfully implemented or evolved brand guidelines, especially relevant to the Brand 2.0 refresh.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational discipline, and an understanding of B2B/enterprise marketing within a remote, fast-paced environment. The portfolio and Loom video are your primary tools to showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select your strongest 4-6 B2B/enterprise marketing creative examples, ensuring format diversity and clear brand application. Tailor the selection to highlight skills relevant to this role.

• Produce Your Loom Video: Record a 1-2 minute Loom video walking through one portfolio piece, explaining the brief, your design decisions, and the approach. This is a critical, mandatory step.

• Optimize Your Resume: Ensure your resume clearly highlights your 3+ years of graphic design experience, proficiency in Figma and Adobe Creative Suite, and specific experience with B2B/enterprise marketing creative. Use keywords from the job description.

• Prepare for the Design Assessment: Research typical B2B design challenges for SaaS/Fintech companies and practice creating assets quickly and efficiently, focusing on brand consistency and strategic messaging.

• Research the Company: Understand the AI Fintech industry, the company's mission (as much as can be gleaned), and the implications of a "Brand 2.0 refresh" for their market positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---