Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Zeely Inc.

Location: Remote (with optional office presence in Warsaw, Poland and Kyiv, Ukraine)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: September 9, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Design high-converting static visual creatives specifically for social media advertising campaigns, with a focus on driving measurable performance.

• Collaborate closely with marketing, product, and AI teams to conceptualize and execute creative strategies that align with business objectives and product development.

• Generate a high volume of creative variations for A/B testing and performance optimization, ensuring a data-driven approach to creative production.

• Contribute to the development of creative templates that can be integrated into Zeely's AI-powered product offerings, influencing future product direction.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly emphasizes "conversion," "performance," and "selling," indicating this role sits within a Marketing Operations or Creative Operations function, focused on driving business results through design, rather than purely aesthetic graphic design. The integration with AI and product teams further solidifies its strategic operational importance.

📈 Primary Responsibilities

• Develop compelling and effective static visual creatives for Facebook and Instagram Ads, including banners, stories, and posts, with a clear understanding of platform best practices and conversion optimization.

• Create multiple versions of creatives for rigorous A/B testing to identify winning designs and inform ongoing campaign strategies.

• Brainstorm and ideate novel creative concepts and messaging that can be tested for real-world audience engagement and conversion potential.

• Actively participate in cross-functional team meetings, collaborating with marketing strategists, product managers, and AI specialists to ensure creative output is aligned with overall business goals and technological advancements.

• Conduct market and competitor analysis to identify emerging trends in advertising creative and adapt design approaches accordingly.

• Assist in the creation of reusable design templates that may eventually be incorporated into Zeely's AI-powered product suite, contributing to product innovation.

📝 Enhancement Note: The responsibilities highlight a dynamic, results-oriented role. The emphasis on "variability for testing" and "generating ideas that will be tested on a real audience" points to a strong connection with performance marketing operations and a need for designers who understand the impact of their work on campaign ROI.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in Graphic Design, Marketing, Communications, or a related field is implied.

Experience: Minimum of 3 years of experience in a Graphic Designer or Marketing Designer role, with a proven track record in creating effective advertising creatives.

Required Skills:

• Minimum 3 years of experience as a Graphic Designer or Marketing Designer.

• Demonstrated experience creating high-converting creatives for Facebook/Instagram Ads (banners, stories, posts).

• Proficiency in design software: Figma, Adobe Photoshop, and Adobe Illustrator.

• A strong portfolio showcasing successful advertising creatives that demonstrate both aesthetic appeal and performance-driven results.

• Solid understanding of visual composition, color theory, and the structure of effective advertising messaging.

• Excellent attention to detail, strong initiative, and the ability to effectively receive and incorporate feedback. Preferred Skills:

• Familiarity with AI tools for design generation and enhancement, such as MidJourney, DALL·E, Runway, and ChatGPT integrated with design workflows.

• Experience with motion graphics, animation, or video editing, particularly using Adobe After Effects or animation templates.

📝 Enhancement Note: The requirement for a portfolio that "shows you can not only 'look good' but also be effective" is a critical differentiator. Candidates should prepare to present case studies that quantify the impact of their designs on campaign metrics. The "preferred skills" suggest a company looking to leverage cutting-edge AI technologies in their creative production pipeline.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating at least 3 years of experience, with a significant emphasis on social media advertising creatives for platforms like Facebook and Instagram.

• Case studies or examples that clearly articulate the design process, the problem addressed, the creative solution, and, most importantly, the measurable results (e.g., increased CTR, conversion rates, engagement).

• Visuals showcasing proficiency in Figma, Photoshop, and Illustrator, including a range of design styles and formats (static banners, stories, posts).

• Evidence of understanding advertising principles, such as clear call-to-actions, persuasive copy integration, and compelling visual hierarchy. Process Documentation:

• Candidates should be prepared to discuss their process for ideation, design creation, iteration based on feedback, and preparation of assets for A/B testing.

• Understanding of how design assets are integrated into larger marketing campaigns and the role of design in performance analytics.

• Familiarity with workflow management tools and the ability to manage multiple design projects concurrently, adhering to deadlines.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond showcasing aesthetic talent to demonstrating an understanding of how design directly impacts marketing performance and ROI. The ability to articulate this connection through case studies will be key.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-5 years), the location flexibility (remote with optional offices in Eastern Europe), and the specialized skillset (marketing design with AI interest), a competitive salary range for a Graphic Designer in this context would likely be between $35,000 - $60,000 USD annually, depending on the candidate's specific experience, location, and proven performance metrics.

Benefits:

• Remote-first work environment: Flexibility to work from anywhere.

• Optional Office Presence: Access to offices in Warsaw, Poland, and Kyiv, Ukraine, for those who prefer an in-office or hybrid setup.

• Day Off & Sick Off: Standard paid time off and sick leave to support work-life balance.

• Regular Performance Reviews: Structured opportunities for feedback, development, and compensation adjustments.

• Financial Consultation for Entrepreneurs: Support for freelancers or Private Entrepreneurs (PE) on financial matters, indicating a potential structure for contractors or local hires.

Working Hours: 40 hours per week, with flexibility inherent in a remote-first model, allowing for effective management of tasks and collaboration across different time zones.

📝 Enhancement Note: The salary estimate is based on general market data for mid-level graphic designers in tech roles, adjusted for a remote-first environment with a presence in Eastern European hubs. The specific "financial consultation for entrepreneurs" benefit suggests the company is accustomed to working with individuals who may operate as private entrepreneurs, common in some tech hiring models in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Technology (MarTech) and Artificial Intelligence (AI). Zeely is building a Marketing Intelligence Platform focused on the entire performance marketing cycle.

Company Size: Zeely has grown to over 2 million users, suggesting a significant scale of operations and user base. The company structure implies a tech-forward, agile, and growth-oriented environment.

Founded: Information not explicitly provided, but the rapid growth to 2M+ users indicates a relatively young and dynamic company, likely within the last 5-10 years.

Team Structure:

• The role involves close collaboration with marketing strategists, product managers, and the AI team, indicating a cross-functional and integrated approach to product development and marketing execution.

• The "A-level players" mentioned suggest a high-performance culture focused on attracting and retaining top talent.

• A remote-first structure implies strong reliance on digital communication and asynchronous collaboration tools. Methodology:

• Data-Driven Creative Production: The core of this role is creating creatives for testing and optimization, emphasizing data analysis to drive design decisions.

• Agile Development & Marketing: The platform covers "create → launch → scale," suggesting an agile approach to both product development and marketing campaign management.

• AI Integration: A significant focus on leveraging AI for creative production, analytics, and automation.

Company Website: https://zeely.ai

📝 Enhancement Note: The company's mission to build an AI-powered platform for performance marketing indicates a strong focus on innovation, efficiency, and measurable results. The culture is likely fast-paced, collaborative, and driven by technological advancement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years experience) within a marketing and product operations context. It's an opportunity to specialize in performance-driven creative design and gain exposure to AI technologies.

Reporting Structure: The role involves collaboration with marketing, product, and AI teams, suggesting potential reporting lines to a Marketing Manager, Creative Lead, or Operations Lead, depending on the internal structure.

Operations Impact: The designer's work directly impacts marketing campaign performance, user acquisition, and potentially the product's AI-driven creative capabilities. Success in this role contributes to Zeely's growth and market position by improving the effectiveness of their marketing efforts.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for conversion and A/B testing within social media advertising.

• AI Tool Proficiency: Gain hands-on experience and potentially become an expert in leveraging AI tools for creative generation and enhancement.

• Product Integration: Contribute to the development of design templates that become part of a scalable product, offering a unique blend of design and product development exposure.

• Cross-functional Skill Development: Work alongside marketing strategists, product managers, and AI specialists, broadening understanding of the full marketing and product lifecycle.

• Leadership Potential: As the company grows and its AI capabilities mature, there may be opportunities to lead creative initiatives or mentor junior designers.

📝 Enhancement Note: This role offers a unique path for a graphic designer to move beyond traditional design roles into a more operationally focused, performance-driven position within a rapidly evolving MarTech and AI landscape. The growth potential lies in bridging the gap between creative execution and business impact.

🌐 Work Environment

Office Type: Remote-first, with options for co-working or office-based work in Warsaw, Poland, and Kyiv, Ukraine. This offers flexibility to work from any location while providing hubs for in-person collaboration if desired.

Office Location(s): Warsaw, Poland and Kyiv, Ukraine. These locations suggest a strong presence in Eastern Europe and potential for team meetups or collaborative sessions.

Workspace Context:

• Remote Collaboration: The environment necessitates strong digital communication skills and proficiency with collaboration tools (e.g., Slack, project management software).

• Access to Technology: While remote, the company is focused on modern technologies, implying access to necessary software and potentially support for home office setups.

• Cross-functional Interaction: Opportunities to interact with diverse teams (marketing, product, AI) foster a dynamic and intellectually stimulating work environment.

Work Schedule: The standard 40-hour work week provides structure, but the remote-first nature likely allows for some flexibility in daily scheduling, enabling individuals to manage their time effectively while ensuring availability for key meetings and deadlines.

📝 Enhancement Note: The remote-first policy combined with physical office locations offers a hybrid model that caters to different working preferences. For operations-focused roles, this flexibility can be crucial for managing complex workflows and ensuring team alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call: An initial screening to assess basic qualifications, cultural fit, and interest in the role and Zeely.

• Test Task: A practical design challenge focused on creating conversion-oriented creatives, likely simulating real-world tasks. This is a critical step to evaluate design skills and performance-driven thinking.

• Hiring Manager Interview: A deeper dive into experience, skills, and how the candidate's approach aligns with the team's needs. Expect questions about past projects and problem-solving.

• Final Interview: Likely with a senior leader or cross-functional team member to assess overall fit, strategic thinking, and long-term potential.

• Reference Check: Verification of past employment and performance.

Portfolio Review Tips:

• Quantify Impact: For each project, highlight the objective, your role, the creative solution, and specific, measurable results (e.g., "Increased CTR by 15%", "Achieved 2x conversion rate compared to baseline").

• Showcase Process: Include examples of iterations, A/B test variations, and how feedback was incorporated. Demonstrate your thought process behind design choices.

• Platform Relevance: Ensure your portfolio clearly showcases experience with Facebook/Instagram ad formats.

• Tool Proficiency: Visually demonstrate your skill with Figma, Photoshop, and Illustrator through the quality and variety of your work.

• AI Integration Examples: If you have experience with AI design tools, showcase how you've used them to enhance or expedite your creative process.

Challenge Preparation:

• Understand the Brief: Carefully analyze any test task instructions, focusing on the "conversion" and "performance" aspects.

• Simulate Real Conditions: Work within the specified time constraints and deliver assets in the requested formats.

• Focus on Messaging: Ensure your designs effectively convey the intended marketing message and call to action.

• Prepare to Justify: Be ready to explain your design choices, the rationale behind them, and how they are expected to drive performance.

📝 Enhancement Note: The inclusion of a "Test Task" and the explicit mention of a portfolio showing "effectiveness" are key indicators. Candidates should prepare to demonstrate not just artistic talent but a strategic, results-oriented approach to design. The interview process is structured to assess practical skills and alignment with Zeely's performance-driven culture.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and asset creation, likely used for creating static visuals and potentially interactive elements.

• Adobe Photoshop: Crucial for image manipulation, photo editing, and detailed raster graphics creation for ad creatives.

• Adobe Illustrator: Necessary for vector graphics, logos, icons, and scalable illustrations used in advertising.

Analytics & Reporting:

• While not explicitly a designer's tool, familiarity with how design impacts performance metrics tracked in analytics platforms (e.g., Facebook Ads Manager, Google Analytics) is expected. Understanding concepts like CTR, conversion rates, and engagement metrics is vital. CRM & Automation:

• No direct CRM/automation tools are listed for the designer role, but awareness of how creatives are deployed and managed within marketing automation platforms or ad managers is beneficial.

📝 Enhancement Note: The core tools listed are standard for graphic designers, but their application here is specifically geared towards marketing performance. Proficiency in Figma is particularly highlighted, suggesting its central role in the team's workflow for rapid iteration and collaboration.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that deliver measurable results and contribute directly to business growth.

• Innovation & AI: A forward-thinking approach, keen on exploring and integrating cutting-edge AI technologies into creative workflows.

• Collaboration & Communication: Openness to working closely with diverse teams and effectively sharing ideas and feedback.

• Efficiency & Scalability: A focus on creating effective, repeatable processes and assets that can be scaled, potentially through templates for product integration.

• Continuous Improvement: A culture that encourages learning, testing, and adapting based on data and feedback.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketers to understand campaign goals and with AI/product teams to explore new technological possibilities.

• Feedback-Oriented: The ability to receive and act on constructive feedback from team members and stakeholders is crucial for iterating on designs and achieving performance targets.

• Proactive Contribution: Encouragement to generate ideas and proactively contribute to campaign strategy and product development.

📝 Enhancement Note: The values emphasize a blend of creative execution and business acumen. The company seeks designers who are not just artists but strategic thinkers who understand how their work contributes to the company's overall MarTech and AI objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be creating designs that are visually appealing while also being highly effective at driving conversions and meeting specific marketing objectives.

• Rapid Iteration and Testing: Constantly generating new creative variations for A/B testing requires efficiency, adaptability, and the ability to maintain quality under pressure.

• Integrating AI Tools: Learning and effectively incorporating new AI design tools into existing workflows can be a learning curve, requiring experimentation and adaptation.

• Cross-functional Alignment: Ensuring design output meets the diverse needs and expectations of marketing, product, and AI teams requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Mastery of Performance Creative: Develop deep expertise in what makes advertising creatives successful on social media platforms, backed by data.

• AI in Design Specialization: Become proficient in using AI tools to augment creative processes, potentially becoming a go-to expert within the company.

• Product Contribution: Gain exposure to product development by contributing to templates that become part of a B2B MarTech solution.

• Industry Trends: Stay at the forefront of MarTech and AI advancements, understanding how these impact creative strategy and execution.

📝 Enhancement Note: This role presents a significant opportunity for a designer to evolve into a performance marketing creative specialist with a strong understanding of AI. The challenges are directly linked to growth opportunities, pushing the candidate to develop in-demand skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed others. What was your process, and what were the key elements that led to its success?" (Focus on process, metrics, and reasoning.)

• "How do you approach creating multiple variations of an ad creative for A/B testing? What factors do you consider to ensure the variations are meaningful test subjects?" (Demonstrate understanding of testing methodology.)

• "Imagine you need to design a creative for a new B2B AI marketing tool. What would be your initial steps and considerations, given the target audience and product?" (Showcase strategic thinking and product understanding.) Company & Culture Questions:

• "What interests you about Zeely's mission to build an AI-powered Marketing Intelligence Platform?" (Demonstrate research and alignment with company goals.)

• "How do you see yourself contributing to a remote-first, high-performance team culture?" (Highlight collaboration and self-management skills.)

• "How do you stay updated on the latest design trends and AI tools in the marketing space?" (Showcase continuous learning and proactivity.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem/Goal -> Your Solution (Design Process) -> Results (Quantifiable Metrics) -> Learnings.

• Highlight Performance Metrics: Emphasize the impact of your designs on KPIs like CTR, conversion rates, engagement, and ROI. Use visuals to support your data.

• Showcase Tool Proficiency: Be ready to briefly walk through your work in Figma, Photoshop, or Illustrator, explaining specific techniques or features you utilized.

• Explain Your "Why": Be articulate about the strategic thinking behind your design choices, connecting them to marketing objectives and audience understanding.

• Prepare for AI Integration Discussion: If you have AI design experience, be ready to discuss how you used those tools and their benefits.

📝 Enhancement Note: The interview preparation focuses heavily on demonstrating a results-oriented mindset and strategic thinking, which are crucial for an operations-focused role. Candidates must be ready to articulate not just what they designed, but why and how it achieved specific business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, such as "graphic design," "marketing design," "conversion creatives," "Figma," "Photoshop," "Illustrator," "social media ads," and any experience with AI design tools. Quantify your achievements wherever possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest social media ad creatives with clear explanations of their performance impact. Organize it logically, perhaps with case studies that detail your process and results.

• Prepare Your Story: Be ready to discuss your experience, your design process, and your understanding of performance marketing during interviews. Practice presenting your portfolio and articulating the ROI of your designs.

• Research Zeely: Understand Zeely's platform, its mission, and its target market. Be prepared to discuss how your skills and creative approach align with their AI-driven MarTech goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.