Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Window Nation

Location: Fulton, Maryland, United States

Job Type: Full-time (Individual Contributor)

Category: Marketing Operations / Creative Services

Date Posted: May 21, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Creative Asset Execution: Responsible for conceptualizing and executing high-quality creative assets across diverse marketing channels, including print, digital, paid social, email, web, video, broadcast, and outdoor media, ensuring alignment with 360° marketing campaign objectives.

• Performance-Driven Design: Focus on designing high-impact marketing materials such as direct mail, brochures, signage, landing page visuals, social media creative, and display ads, with an emphasis on driving brand awareness and campaign performance.

• Brand Consistency & Visual Systems: Translate campaign strategies into cohesive and consistent visual systems that maintain brand integrity across all channels and markets, upholding established brand standards.

• Fast-Paced Production & Collaboration: Thrive in a high-volume production environment, working efficiently under tight timelines, and collaborating closely with Creative, Digital, Traditional Marketing, and Analytics teams to deliver effective creative solutions.

• Motion Graphics & Video Support: Contribute to motion graphics creation and assist with video editing for social media, digital advertising, and brand storytelling initiatives, enhancing multimedia campaign elements.

📝 Enhancement Note: This role is framed as a Graphic Designer but given the emphasis on 360° marketing campaigns, performance-driven creative, and collaboration with digital, traditional marketing, and analytics teams, it strongly aligns with a Marketing Operations or Creative Services function focused on GTM execution. The requirement for understanding performance marketing and multi-channel campaigns highlights a need for operational awareness beyond pure aesthetics.

📈 Primary Responsibilities

• Conceptualize and execute creative assets for integrated 360° marketing campaigns, spanning print, digital, paid social, email, web, video, broadcast, and outdoor media.

• Design compelling marketing materials including direct mail pieces, brochures, signage, landing page visuals, social media creative, display ads, and motion/video content.

• Develop and maintain cohesive visual systems that ensure brand consistency across all marketing channels and geographic markets.

• Produce high-quality creative assets efficiently within a fast-paced, high-volume production environment, adhering to strict deadlines.

• Collaborate with Creative, Digital, Traditional Marketing, and Analytics teams to develop and deliver performance-driven creative solutions that meet marketing objectives.

• Support campaign ideation by contributing creative concepts aligned with strategic marketing goals and customer insights.

• Prepare production-ready files for print and digital deployment, ensuring accuracy and compliance with all technical specifications.

• Create motion graphics and provide video editing support for social media, digital advertising, and brand storytelling initiatives.

• Actively maintain and evolve brand standards and guidelines across all creative executions.

• Manage multiple design projects concurrently, effectively prioritizing tasks and adapting to shifting project requirements and deadlines.

• Conduct thorough quality assurance reviews of all creative deliverables to ensure accuracy, brand alignment, and production readiness.

📝 Enhancement Note: The responsibilities detail a broad range of creative output for marketing campaigns, indicating a need for a designer who can manage a full spectrum of assets, from static print to dynamic digital and video content. The emphasis on "performance-driven creative solutions" and collaboration with analytics teams suggests the role requires an understanding of how design impacts campaign results, moving beyond purely aesthetic contributions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Multimedia Design, or a related field.

Experience: 3+ years of professional design experience, ideally within an in-house marketing department or agency setting, with a demonstrated track record supporting integrated or 360° marketing campaigns.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including:

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Premiere Pro

• Demonstrated experience designing for performance marketing and multi-channel campaigns.

• Strong portfolio showcasing a range of work in print, landing page design, digital assets, and motion/video creation.

• Deep understanding of typography, layout principles, color theory, and visual hierarchy.

• Proficiency in preparing production-ready files for both print and digital applications. Preferred Skills:

• Ability to produce high-quality creative work rapidly without compromising attention to detail.

• Solid understanding of print production processes, digital design standards, and various video formats.

• Experience working within established brand systems while also contributing innovative creative ideas.

• Comfort and effectiveness in managing multiple deadlines within a fast-paced marketing environment.

• Exceptional collaboration and communication skills for effective cross-functional team interaction.

• A proactive, self-starter mindset with a strong sense of ownership and accountability for project outcomes.

• Familiarity with responsive design principles and best practices for social media platforms.

• Experience managing creative for national or multi-market campaigns.

📝 Enhancement Note: The requirement for proficiency in After Effects and Premiere Pro, alongside a strong portfolio showcasing motion/video work, indicates that this role extends beyond traditional graphic design into multimedia production, a key component of modern GTM strategies. The emphasis on performance marketing and multi-channel campaigns suggests that candidates should not only be visually skilled but also understand how their design work contributes to measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of visual systems and brand consistency across multiple marketing channels.

• Examples of high-impact print collateral (e.g., direct mail, brochures, signage) with clear objectives and outcomes.

• Showcase of digital design work, including landing pages, social media creative, and display ads, highlighting user experience and conversion focus.

• Demonstration of motion graphics and video editing capabilities, illustrating storytelling and engagement through multimedia assets.

• Case studies or project examples that highlight the execution of creative for integrated or 360° marketing campaigns, detailing the role in strategy and implementation. Process Documentation:

• Evidence of a systematic approach to design execution, from concept development to final production-ready file delivery.

• Examples of how design briefs were interpreted and translated into effective visual solutions, showcasing an understanding of project scope and objectives.

• Demonstration of quality assurance processes applied to creative deliverables, ensuring accuracy and brand adherence before deployment.

• Instances where design processes were optimized for efficiency in a high-volume, deadline-driven environment.

📝 Enhancement Note: For a role focused on GTM execution and performance marketing, the portfolio should emphasize not just aesthetic quality but also the strategic thinking behind the designs. Candidates should be prepared to articulate how their work contributed to campaign goals, demonstrated brand consistency, and was efficiently produced. This is crucial for showcasing operational effectiveness in a creative capacity.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 per year

• This salary range is competitive for a Graphic Designer with 3-5 years of experience in the Fulton, MD area, aligning with industry benchmarks for similar roles in marketing and creative services. The range reflects the need for advanced Adobe Creative Suite skills and experience with performance marketing and multimedia production. Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) for vacation, personal time, and sick leave.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development and continuing education in design and marketing.

• Employee assistance programs and wellness initiatives.

Working Hours: 40 hours per week. While the role is primarily full-time, the fast-paced environment may require occasional flexibility to meet project deadlines and campaign launch schedules.

📝 Enhancement Note: The salary range provided is explicit. Benefits are inferred based on standard offerings for full-time positions in the US market, particularly for established companies like Window Nation. The working hours are noted as standard, but an acknowledgment of potential deadline-driven overtime is prudent for a role in a high-volume marketing environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Improvement / Home Services (Window & Door Replacement)

Company Size: Window Nation is one of the fastest-growing window replacement companies in the U.S., suggesting a mid-to-large size organization with established operational departments.

Founded: Window Nation was founded with a focus on growth, indicating a dynamic and potentially fast-paced organizational culture.

Team Structure:

• The Graphic Designer will likely be part of a central Marketing team, reporting to a Creative Manager.

• This role involves close collaboration with Digital Marketing, Traditional Marketing, Copywriting, and Analytics teams.

• The structure supports integrated 360° marketing campaigns, requiring seamless cross-functional teamwork. Methodology:

• Data-Driven Creative: Emphasis on "performance-driven creative solutions" and collaboration with Analytics teams suggests a data-informed approach to design, where creative is evaluated based on its impact on marketing objectives.

• Process-Oriented Execution: The role requires disciplined process, clear briefs, thoughtful iteration, and collaboration, indicating a structured approach to creative development and production.

• Continuous Improvement: The company's focus on growth and recruiting the best talent implies a culture that values continuous learning and improvement in both individual and team performance.

Company Website: https://www.windownation.com/

📝 Enhancement Note: The company's stated philosophy of "One Goal, One Passion - Growth is Everything" and a commitment to employee authenticity and growth highlights a people-centric yet results-oriented culture. This suggests that while performance is key, there's also an investment in employee development and a positive working environment.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as an Individual Contributor at a Mid-Level (likely 3-5 years of experience). It involves executing creative strategies and assets with a degree of autonomy but within a defined brand and campaign framework.

Reporting Structure: The Graphic Designer reports to a Creative Manager, who likely oversees the broader creative strategy and team. They will work closely with various marketing sub-teams, indicating a matrixed collaboration model within the marketing department.

Operations Impact: The role's operations impact is significant in driving brand awareness, lead generation, and customer acquisition through compelling visual communication. By creating effective creative assets for performance marketing and integrated campaigns, this role directly contributes to Window Nation's growth objectives and revenue generation.

Growth Opportunities:

• Specialization: Opportunities to deepen expertise in specific areas like motion graphics, video editing, or digital performance creative.

• Leadership: Potential to advance to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, or leading specific campaign creative initiatives.

• Cross-Functional Mobility: Possibility to move into related marketing roles, such as Digital Marketing Specialist or Campaign Manager, leveraging design expertise in a broader marketing context.

• Skill Development: Access to training and resources to stay current with design software, trends, and performance marketing best practices.

📝 Enhancement Note: The emphasis on "growth is everything" at Window Nation suggests a strong internal career development focus. For a Graphic Designer, this likely translates to opportunities for skill enhancement, project complexity increase, and potential advancement within the marketing operations or creative services structure.

🌐 Work Environment

Office Type: The role is listed as "Hybrid," indicating a blend of remote and in-office work. This suggests a modern workspace designed for collaboration and focused work.

Office Location(s): Fulton, Maryland. This location likely serves as a hub for marketing and operational teams.

Workspace Context:

• Collaborative Spaces: The hybrid model implies access to office facilities for team meetings, brainstorming sessions, and collaborative project work, fostering idea exchange.

• Technology & Tools: Employees will have access to necessary design software and hardware, both potentially in the office and for remote work, supporting efficient creative production.

• Team Interaction: Regular in-person interactions with the Creative Manager and cross-functional marketing teams are expected, facilitating clear communication and project alignment.

Work Schedule: Standard 40-hour work week, with the understanding that flexibility may be required to meet campaign deadlines and project timelines, common in marketing and creative production environments.

📝 Enhancement Note: A hybrid work environment for a creative role suggests a balance between focused individual work (often suited for remote) and collaborative brainstorming/feedback sessions (benefiting from in-office presence). The specific hybrid model details (e.g., number of days in-office) would be crucial for candidates to ascertain.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the Talent Acquisition team to assess basic qualifications and creative fit.

• Portfolio Review & Skills Assessment: A detailed walkthrough of your portfolio with the Creative Manager and potentially other marketing leaders, focusing on your design process, problem-solving skills, and understanding of performance marketing. Expect questions about how you approach briefs, iterate on designs, and measure creative impact.

• Cross-Functional Interview: An interview with members from Digital Marketing, Traditional Marketing, or Analytics teams to evaluate collaboration skills, communication style, and ability to integrate creative with broader campaign strategies.

• Final Interview: A conversation with a senior marketing leader or hiring manager to discuss cultural fit, career aspirations, and overall alignment with Window Nation's growth-focused mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role, emphasizing 360° campaigns, performance marketing, and multimedia (print, digital, motion/video).

• Tell the Story: For each project, clearly articulate the problem or objective, your role and approach, the creative solution, and the measurable results or impact. Use data and metrics where possible to demonstrate effectiveness.

• Highlight Process: Be prepared to discuss your design process, including how you interpret briefs, conduct research, iterate on concepts, and collaborate with stakeholders.

• Showcase Technical Skills: Ensure your portfolio clearly demonstrates your advanced proficiency in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Brand Alignment: Include examples that show your ability to work within established brand guidelines while still bringing creative innovation.

Challenge Preparation:

• Be ready for a potential design challenge or a case study scenario that requires you to propose creative solutions for a specific marketing objective or problem faced by Window Nation.

• Practice articulating your design decisions and strategic thinking clearly and concisely, focusing on how your creative would drive performance and align with brand objectives.

• Prepare to discuss how you handle constructive criticism and feedback, especially in a fast-paced, deadline-driven environment.

📝 Enhancement Note: Given the role's focus on performance and integrated campaigns, interviewers will likely probe beyond creative aesthetics to understand a candidate's strategic thinking, problem-solving abilities, and how they contribute to measurable business outcomes. The portfolio review should be treated as a crucial opportunity to showcase this operational effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro. This is the core toolkit for asset creation and multimedia production.

• Project Management Software: Likely used for task tracking, workflow management, and deadline adherence (e.g., Asana, Trello, Monday.com).

• File Sharing & Collaboration Platforms: Tools for sharing large creative files and collaborating on projects (e.g., Google Drive, Dropbox, SharePoint).

Analytics & Reporting:

• Web Analytics Tools: Familiarity with understanding performance data from platforms like Google Analytics to inform design decisions and measure campaign effectiveness.

• Social Media Analytics: Understanding of performance metrics on platforms like Facebook, Instagram, etc., to create optimized social creative.

• Reporting Dashboards: Experience interpreting data presented in dashboards (e.g., Tableau, Power BI) to understand campaign performance.

CRM & Automation:

• CRM Systems: While not a primary tool for the designer, understanding how creative assets are used within CRM campaigns (e.g., email marketing) is beneficial.

• Marketing Automation Platforms: Familiarity with how email templates and digital assets are built and deployed within platforms like Marketo, HubSpot, or Pardot.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite with specific applications is critical. While other tools are inferred, the emphasis on performance marketing suggests exposure to analytics and marketing automation platforms is highly advantageous for understanding the downstream impact of their creative work.

👥 Team Culture & Values

Operations Values:

• Growth-Oriented: A strong emphasis on personal and professional growth, aligning with the company's core mission. This means a willingness to learn, adapt, and take on new challenges.

• Collaboration & Teamwork: The company values authenticity and believes in growing together, highlighting a supportive and cooperative team environment where cross-functional work is essential.

• Performance & Results: A focus on driving results, particularly through effective marketing campaigns, implies a data-driven and outcome-focused approach to work.

• Efficiency & Process: The need to work efficiently under tight timelines and execute high-quality creative suggests a value placed on disciplined processes and workflow optimization.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with Digital Marketing, Traditional Marketing, Copywriting, and Analytics teams, requiring strong communication and partnership skills.

• Feedback Loops: An environment that likely encourages open feedback for creative iteration and continuous improvement.

• Agile Adaptation: The fast-paced nature of marketing campaigns means the team likely operates with some level of agility, adapting quickly to changing priorities and market dynamics.

📝 Enhancement Note: The company's explicit mention of valuing authenticity, growth, and working together ("grow with us") suggests a culture that balances individual expression with collective success. For a designer, this means being able to contribute creatively while also being a reliable, collaborative team player focused on shared goals.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Managing a continuous flow of creative requests while maintaining high quality and meeting tight deadlines.

• Brand Consistency Across Channels: Ensuring a unified brand message and visual identity across a multitude of diverse marketing platforms (print, digital, video, etc.).

• Balancing Creativity with Performance: Translating marketing objectives and data insights into visually compelling creative that also drives measurable results.

• Rapidly Evolving Marketing Landscape: Staying current with new digital platforms, design trends, and best practices in performance marketing.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to master new features within the Adobe Creative Suite or explore emerging design software and techniques.

• Performance Marketing Insights: Gaining a deeper understanding of marketing analytics, A/B testing, and conversion rate optimization, and how design impacts these metrics.

• Campaign Strategy Involvement: Contributing more significantly to the strategic ideation phase of marketing campaigns, moving beyond pure execution.

• Industry Trends: Access to resources, webinars, or conferences to stay abreast of the latest developments in graphic design, digital marketing, and advertising.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring not just artistic talent but also strong project management and strategic thinking. The growth opportunities are geared towards developing a well-rounded marketing creative professional who understands both design and business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a set of creative assets for a 360° marketing campaign. What was your process, and how did you ensure brand consistency across all channels?" (Focus on process, strategy, and brand management.)

• "How do you approach designing creative for performance marketing? Can you share an example of how your design significantly impacted campaign results?" (Highlight data-driven design and ROI.)

• "Walk us through your process for creating motion graphics or video content for a specific marketing objective." (Demonstrate technical skills and strategic application of multimedia.)

• "Imagine we have a new campaign targeting homeowners for window replacements. What initial visual concepts might you explore?" (Assess creative thinking and understanding of the target audience/industry.) Company & Culture Questions:

• "What interests you about Window Nation and our 'Growth is Everything' philosophy?" (Research company values and mission.)

• "How do you handle constructive criticism on your designs, especially under tight deadlines?" (Assess adaptability and professionalism.)

• "Describe your experience working in a hybrid environment. How do you maintain collaboration and productivity?" (Evaluate remote work readiness and teamwork.)

• "How do you stay updated on design trends and performance marketing best practices?" (Showcase commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., 360 Campaigns, Digital Performance, Motion/Video) or by client/industry.

• Narrative: For each key project, prepare a concise narrative that covers: the brief/objective, your role, your design process, the challenges you faced, your creative solution, and the actual results or impact (quantify if possible).

• Visuals: Ensure your presentation is visually appealing, clean, and easy to follow. Use high-quality mockups or final deliverables.

• Technical Proficiency: Be ready to briefly explain the software and techniques used for specific pieces, especially motion graphics and video editing.

• Engagement: Be prepared to answer questions directly and engage in a conversation about your work, showing enthusiasm and expertise.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills translate into tangible business results and how you operate effectively within a structured, performance-oriented marketing team. Emphasize your ability to execute, collaborate, and contribute to Window Nation's growth.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with 360° marketing campaigns, performance marketing creative, and advanced Adobe Creative Suite skills, particularly After Effects and Premiere Pro.

• Portfolio Preparation: Ensure your online portfolio is up-to-date, easily accessible, and prominently features projects that align with the job description's requirements, including print, digital, and motion/video work with clear case study details.

• Interview Practice: Prepare to discuss your design process, your approach to performance-driven creative, and how you collaborate with marketing teams, using specific examples from your portfolio.

• Company Research: Research Window Nation's current marketing efforts, brand aesthetic, and company culture, paying attention to their emphasis on growth and customer focus, to better articulate your fit and value proposition.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.