Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Whole Latte Love Location: Rochester, NY Job Type: Full-Time Category: Marketing Operations / Creative Design Date Posted: May 20, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing imaginative, strategic, and culturally-relevant designs that advance the Whole Latte Love brand and its vendor partners.
• The Graphic Designer will be instrumental in creating visual assets for digital platforms, including website banners, web advertisements, social media graphics, and branded assets.
• A key aspect of this position involves implementing and developing email marketing campaigns through platforms like Klaviyo and Shopify, requiring optimization and scheduling expertise.
• The role demands strong problem-solving skills, a proactive approach to challenges, excellent communication, and the ability to collaborate effectively within a fast-paced workflow.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities strongly lean into Marketing Operations, specifically focusing on digital asset creation, email marketing execution, and e-commerce platform integration. This role requires a blend of creative design skills and operational execution within marketing technology stacks.

📈 Primary Responsibilities

• Apply expertise in typography, photo editing, layout design, and communication design to create compelling visual assets that align with brand standards.
• Implement and develop email marketing campaigns using Klaviyo and Shopify, including designing, optimizing, setting up, and scheduling email deployments.
• Create a diverse range of digital design assets such as website banners, web advertisements, social media visuals, and other branded collateral.
• Manage a diversified workload of projects, ensuring timely completion and progress across various stages of development.
• Proactively review projects daily to identify and resolve any questions or necessary information required to move initiatives forward efficiently.
• Edit and optimize imagery for various digital environments, ensuring high quality and appropriate formatting.
• Design reusable templates for the team to ensure brand consistency and streamline future design efforts.
• Stay informed about current design and marketing trends, particularly within the coffee industry, to inform creative strategies.
• Contribute to the development of integrated marketing ideas across web, email, social media, and video platforms.
• Collaborate effectively with team members, receiving, interpreting, and acting on feedback, and clearly communicating design choices and constraints.
• Understand and design for multiple distinct brand voices within the Salzman Group as required.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role within the marketing team, requiring not just creative output but also operational proficiency in specific marketing technology platforms (Klaviyo, Shopify) and a keen understanding of e-commerce workflows.

🎓 Skills & Qualifications

Education: Bachelor’s degree in a graphic design-related field. Experience: 2+ years of professional job experience in graphic design, with a focus on web design, brand development, social media, and identity design.

Required Skills:

• Expert knowledge of Adobe Creative Suite's design applications, specifically Photoshop, InDesign, and Illustrator.
• Strong understanding of typography, photo editing, layout design, communication design principles, and brand standards.
• Proven ability to create engaging website banners, web advertisements, and social media visuals.
• Experience in developing and executing digital marketing assets for e-commerce environments.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced workflow.
• Excellent problem-solving skills and a proactive approach to task completion.
• Strong communication and collaboration skills for effective teamwork and feedback incorporation.
• Ability to adapt to changing market forces and design trends.

Preferred Skills:

• Proficiency in Figma for collaborative design workflows.
• Experience with Klaviyo Marketing platform for email campaign development and execution.
• Familiarity with Shopify's e-commerce platform for asset integration and optimization.
• 2D/3D Animation experience for enhanced visual content creation.
• Understanding of the nuances of designing for the coffee industry.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, combined with preferred skills in Figma, Klaviyo, and Shopify, points towards a role that bridges traditional graphic design with modern digital marketing operations and e-commerce execution. The portfolio requirement is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong online portfolio is mandatory for consideration, demonstrating a breadth of design capabilities.
• The portfolio must include specific examples of work in e-commerce design and comprehensive branding projects.
• Showcase projects that highlight the ability to maintain and develop distinct brand identities across various digital touchpoints.
• Include case studies or examples illustrating the process of designing and optimizing assets for digital environments (web, email, social).

Process Documentation:

• Candidates should be prepared to discuss their process for managing multiple design projects, from initial brief to final delivery, emphasizing efficiency and organization.
• The ability to articulate the workflow for creating and deploying email marketing campaigns, including optimization and scheduling, will be assessed.
• Understanding and demonstrating how to adapt design strategies based on feedback and evolving market trends will be a key aspect.
• Be ready to explain how you ensure brand consistency and apply brand standards across diverse projects and platforms.

📝 Enhancement Note: The explicit requirement for an online portfolio, especially one showcasing e-commerce and branding work, is a critical filter for this role. It suggests the company values tangible proof of design output and its impact within digital sales channels.

💵 Compensation & Benefits

Salary Range: $24 - $28 per hour.

• This range is based on the provided hourly rate for a full-time position. For an estimated annual salary, assuming a standard 40-hour work week, this translates to approximately $49,920 to $58,240 annually.

Benefits:

• Employee discounts on coffee and brewing equipment, offering significant value to coffee enthusiasts.
• Competitive health and dental insurance plans to support employee well-being.
• 401k plan with company contribution, aiding in long-term financial planning.
• Generous paid time off including vacation time, sick time, and paid holidays.
• A fully stocked kitchen providing convenient and complimentary refreshments for all employees.
• Company-sponsored DashPass, offering convenience for food delivery services.
• Unlimited coffee, cappuccinos, and lattes, reflecting the company's product and culture.

Working Hours: Full-time position, typically around 40 hours per week, with an on-site work arrangement.

📝 Enhancement Note: The benefits package is particularly strong for a role in this industry, emphasizing perks directly related to the company's products and employee lifestyle. The hourly wage is competitive for a graphic design role with 2-5 years of experience in the Rochester, NY area, considering the e-commerce and marketing operations focus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically coffee and brewing equipment retail), E-commerce. Company Size: The context suggests a small-to-medium-sized business (SMB) environment, likely with a focused marketing team, given the specific reporting structure and mention of a "small-business, E-commerce culture." Founded: While not specified, Whole Latte Love operates as an established e-commerce retailer, implying a history of growth and adaptation within the online retail space.

Team Structure:

• The Graphic Designer reports directly to the Marketing Art Director, indicating a clear creative leadership structure.
• Close collaboration with the Senior Graphic Designer is expected, suggesting a mentorship and skill-sharing dynamic within the design function.
• The role requires collaboration with other team members, hinting at a cross-functional marketing team that may include digital marketers, content creators, and e-commerce specialists.

Methodology:

• The company emphasizes a data-driven approach to marketing, evidenced by the need to optimize email campaigns (Klaviyo) and design for e-commerce success (Shopify).
• Workflow planning and optimization are critical, as indicated by the need to manage a diversified workload and keep pace with workflow demands.
• Automation and efficiency practices are likely valued, with the design of reusable templates and the use of platforms like Klaviyo supporting these goals.

Company Website: Whole Latte Love (wholelattelove.com)

📝 Enhancement Note: The company culture is described as "small-business, E-commerce." This suggests a dynamic, potentially fast-paced environment where individuals can have a significant impact. The emphasis on coffee and brewing equipment points to a niche market with passionate customers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 2-5 years of experience. It's a hands-on contributor role within the marketing department, focused on executing design strategies and operational tasks related to digital marketing assets and campaigns.

Reporting Structure: The designer reports to the Marketing Art Director and works closely with a Senior Graphic Designer. This structure offers clear lines of communication and potential for guidance and skill development from experienced professionals.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, customer engagement, and e-commerce sales performance. By creating visually appealing and effective digital assets, the role contributes to driving traffic, conversions, and customer loyalty through well-executed marketing campaigns.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce design, email marketing automation (Klaviyo), and potentially animation.
• Career Advancement: Potential to grow into a Senior Graphic Designer role, or specialize further in areas like UX/UI design for e-commerce if skills align.
• Leadership Potential: With demonstrated success and broader marketing understanding, there could be pathways towards a Marketing Art Director or similar leadership positions within the marketing function.
• Industry Expertise: Develop specialized knowledge and a portfolio within the thriving e-commerce coffee and brewing equipment market.

📝 Enhancement Note: The growth path here is typical for a creative role within an e-commerce setting. Success in this role can lead to more senior design positions or a transition into broader marketing strategy roles if the individual develops a strong understanding of marketing operations and business goals.

🌐 Work Environment

Office Type: The description mentions a "fully stocked kitchen in the office" and "unlimited coffee, cappuccinos, and lattes," indicating a physical office environment that fosters a collaborative and comfortable atmosphere, typical of a small to medium-sized e-commerce business.

Office Location(s): The office is located at 2200 Brighton Henrietta Town Line Rd, Rochester, NY 14623-2706. This is an on-site position.

Workspace Context:

• The workspace is likely designed to be collaborative, given the emphasis on teamwork and close work with the Senior Graphic Designer and Marketing Art Director.
• Access to necessary design software and hardware is implied, with specific mention of Adobe Creative Suite, Figma, Klaviyo, and Shopify as key tools.
• Opportunities for interaction with the broader marketing team are present, facilitating cross-functional understanding and idea exchange.

Work Schedule: The position is full-time, implying a standard 40-hour work week. While not explicitly stated, an on-site role in a small business often offers a degree of flexibility within standard business hours, but the primary expectation is consistent office presence.

📝 Enhancement Note: The on-site requirement and the specific office perks suggest a company culture that values in-person collaboration and employee well-being, particularly for those who enjoy coffee.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screen to assess basic qualifications, experience, and cultural fit.
• Portfolio Review: A critical step where candidates present their online portfolio to the Marketing Art Director and/or Senior Graphic Designer. Be prepared to walk through your most relevant e-commerce and branding projects.
• Skills Assessment/Technical Interview: May involve a practical design exercise or a discussion about design challenges, software proficiency, and workflow management.
• Team/Manager Interviews: Interviews with the Marketing Art Director and potentially other marketing team members to assess collaboration skills, understanding of brand voice, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your e-commerce, branding, and digital marketing design skills. Ensure these align with Whole Latte Love's aesthetic and product offerings.
• Highlight Process: For each project, explain your design process, the problem you were solving, your creative choices, the tools you used, and the outcome or impact (if quantifiable).
• Showcase E-commerce & Branding: Prioritize examples of website banners, product graphics, email campaigns, social media ads, and brand identity work.
• Demonstrate Adaptability: If you have experience designing for multiple brands or adapting to different brand voices, highlight this.
• Technical Proficiency: Be ready to discuss your comfort level with Adobe Creative Suite, and mention any experience with Figma, Klaviyo, or Shopify.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, brand consistency, and meeting the specified objectives within the given timeframe.
• Workflow Discussion: Be prepared to discuss how you manage your time, prioritize tasks, and collaborate with team members on projects.
• Trend Awareness: Reiterate your understanding of current design and marketing trends, especially relevant to e-commerce and the coffee industry.

📝 Enhancement Note: The emphasis on a portfolio, especially for e-commerce and branding, means this review is likely the most crucial part of the application. Candidates must be ready to present and defend their work effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert knowledge required, specifically:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design, print collateral (though less emphasized here), and potentially complex digital layouts.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
• Figma: Proficiency is a plus; used for collaborative design, prototyping, and UI design.

Analytics & Reporting:

• Klaviyo Platform: Proficiency is a plus; essential for implementing, optimizing, and scheduling email marketing campaigns. Requires understanding of analytics and segmentation within the platform.
• Shopify's eCommerce Platform: Familiarity is a plus; understanding how design assets integrate and perform within an e-commerce storefront is beneficial.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems might be beneficial for understanding customer data that informs marketing campaigns.
• Automation within email marketing (Klaviyo) is a key focus.

📝 Enhancement Note: The core technical requirement is Adobe Creative Suite. Proficiency in Klaviyo and Shopify is highly desirable and indicates a need for a designer who can contribute to the operational execution of marketing campaigns, not just the creative concept.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce imaginative and strategic designs that push brand boundaries.
• Detail-Orientation & Organization: Meticulous attention to detail is crucial for high-quality output and efficient workflow management.
• Proactiveness & Problem-Solving: Taking initiative to identify and resolve challenges, ensuring projects move forward smoothly.
• Collaboration & Communication: Working effectively with team members, open to feedback, and able to articulate design rationale.
• Brand Stewardship: A commitment to upholding and enhancing brand identities for Whole Latte Love and its vendors.
• Adaptability: Ability to switch directions quickly and adapt to changing market forces and design trends.

Collaboration Style:

• A highly collaborative environment is expected, with close work alongside the Senior Graphic Designer and Marketing Art Director.
• The role requires active participation in team discussions, receiving and implementing feedback constructively.
• Cross-functional collaboration with other marketing team members to brainstorm and execute integrated campaigns.
• A culture that likely values a shared passion for coffee and e-commerce, fostering a cohesive team spirit.

📝 Enhancement Note: The cultural values emphasize a blend of creative excellence, operational diligence, and teamwork, essential for success in a dynamic e-commerce setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Workflow: The need to "switch directions quickly while keeping pace with our workflow" implies a demanding environment where prioritization and time management are key.
• Diversified Workload: Managing a "diversified workload of projects, all at varying stages" requires strong organizational skills and the ability to context-switch effectively.
• Balancing Multiple Brands: Understanding and designing for "differing brand voices" for both Whole Latte Love and its vendors requires versatility and brand sensitivity.
• Staying Ahead of Trends: Continuously monitoring and applying current design and marketing trends, especially within a niche industry like coffee, requires ongoing learning.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in specific areas like e-commerce optimization, email marketing design, and potentially animation.
• Marketing Technology Proficiency: Gaining hands-on experience and expertise in platforms like Klaviyo and Shopify, which are valuable in the digital marketing space.
• Brand Strategy: Developing a deeper understanding of brand development and strategy through work with multiple brands.
• E-commerce Best Practices: Learning the intricacies of designing for online retail success, including conversion rate optimization through design.
• Mentorship: Learning from the Marketing Art Director and Senior Graphic Designer, gaining insights into creative leadership and advanced design techniques.

📝 Enhancement Note: The challenges presented are typical for a growing e-commerce business but offer significant opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing for multiple brands with distinct voices?" (Prepare examples of adapting your style and understanding brand guidelines.)
• "Describe a time you had to manage a high volume of design projects with competing deadlines. How did you prioritize?" (Focus on your organizational and time management strategies.)
• "How do you stay current with design and marketing trends, especially in the e-commerce or coffee industry?" (Be ready to discuss specific sources, blogs, or practices.)
• "Walk us through your process for designing an effective email marketing campaign, from concept to deployment." (Detail your steps, including asset creation, optimization, and scheduling.)
• "What is your approach to receiving and incorporating feedback on your designs?" (Highlight your collaborative and open-minded attitude.)

Company & Culture Questions:

• "What interests you about Whole Latte Love and the coffee industry?" (Research the company's mission, products, and market position.)
• "How do you see your design skills contributing to our e-commerce success?" (Connect your portfolio and experience to their business goals.)
• "Describe your ideal team environment and how you collaborate with colleagues." (Emphasize your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the challenge, your solution, and the outcome. Quantify results where possible (e.g., "increased click-through rates by X%").
• Relevance: Clearly articulate why each selected project is relevant to this role and Whole Latte Love.
• Technical Details: Be prepared to discuss the specific tools and techniques used in your projects.
• Conciseness: Present your portfolio efficiently, focusing on the most impactful and relevant examples. Aim for about 2-3 minutes per project.
• Engagement: Be ready to answer questions about your design choices and be open to feedback during the presentation.

📝 Enhancement Note: Candidates should prepare to not only showcase their design work but also demonstrate their understanding of marketing operations, e-commerce, and brand strategy within the context of Whole Latte Love.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruiting.paylocity.com.
• Craft a Compelling Resume: Highlight your 2+ years of relevant experience, focusing on e-commerce, brand development, web design, and social media visuals. Integrate keywords from the job description naturally.
• Develop Your Online Portfolio: Ensure your portfolio is polished, easily navigable, and prominently features your strongest e-commerce and branding projects. Make sure the link is clearly visible on your resume or application.
• Prepare for the Portfolio Review: Practice presenting your portfolio, focusing on storytelling, design rationale, and how your work aligns with Whole Latte Love's needs. Be ready to discuss your process and technical skills.
• Research Whole Latte Love: Understand their brand, products, market position, and recent marketing efforts. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.