Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WhiteWater West

Location: Richmond, British Columbia, Canada

Job Type: Full-Time

Category: Sales Operations

Date Posted: 2026-05-22

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is integral to the Sales Operations department, focusing on the visual communication of sales strategies and proposals.

• The Graphic Designer will be responsible for creating high-impact visual assets that support sales initiatives, proposals, and client presentations.

• Key focus areas include maintaining brand consistency across all sales collateral and continuously improving design templates for efficiency and effectiveness.

• The position requires a blend of creative design skills and an understanding of sales operations' needs to translate complex information into visually appealing and persuasive materials.

📝 Enhancement Note: While the title is "Graphic Designer," the placement within the "Sales Operations" department and the description of responsibilities (proposal books, bid documents, sales materials) strongly indicate this role is deeply embedded within the Go-To-Market (GTM) operations function, specifically supporting sales enablement and revenue generation through strong visual collateral.

📈 Primary Responsibilities

• Design, build, print, and deliver compelling and dynamic proposal books and presentations by obtaining deliverables from various departments and team members.

• Develop supporting materials for proposals and presentations, such as product feature sheets and standard drawings, ensuring visual consistency and brand alignment.

• Lead the design production of periodic sales newsletters, contributing to ongoing sales communication and engagement efforts.

• Assist in the development of general sales and training materials for sales events, ensuring high-quality visual representation of company information.

• Take ownership of and drive continuous improvement for contract, proposal, and presentation templates to enhance efficiency and maintain brand integrity.

• Ensure all sales collateral strictly adheres to brand identity standards, maintaining a cohesive and professional company image.

• Perform photo editing and manipulation as required to enhance visual assets for sales materials.

📝 Enhancement Note: The emphasis on "Proposal Books and Presentations" and "Sales Materials" clearly positions this role as a critical support function within Sales Operations, directly contributing to the sales enablement process. The responsibility for "continuous improvement of contract, proposal, and presentation templates" suggests a proactive approach to process optimization within the sales collateral creation workflow.

🎓 Skills & Qualifications

Education: Post-secondary education in Graphic Design or equivalent.

Experience: Minimum of 2-3 years of professional experience in a graphic design position, with a preference for experience in B2B sales environments or supporting sales operations.

Required Skills:

• Expert proficiency in Adobe Creative Cloud (CC), specifically InDesign, Photoshop, and Illustrator, for advanced design and layout tasks.

• Proven proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) for creating and managing documents, presentations, and data-driven visuals.

• Strong understanding of brand identity standards and the ability to consistently apply them across diverse design projects.

• Experience in designing and producing compelling proposal books, bid documents, and sales presentations.

• Excellent organizational, project, and priority management skills to handle multiple projects with competing deadlines.

• Strong attention to detail and proofreading skills to ensure accuracy and polish in all design deliverables.

• Excellent interpersonal skills with a strong ability to listen, communicate effectively (written and oral), and collaborate with cross-functional teams.

• Ability to work quickly and efficiently to meet tight deadlines in a fast-paced environment.

• Demonstrated ability to work independently as a self-starter and collaboratively as part of a team.

Preferred Skills:

• Experience working on contracts, proposals, and/or presentations within a corporate sales environment.

• Familiarity with photo editing and manipulation techniques to enhance visual content.

• Knowledge of printing processes and pre-press requirements for high-quality output.

• A positive 'can-do' mindset with a desire to continually learn and improve results.

📝 Enhancement Note: The requirement for "2-3 years' experience" coupled with the "expert" level in Adobe Creative Cloud suggests a mid-level Graphic Designer role. The preference for experience in "contracts, proposals, and/or presentations" is a strong indicator that candidates with a background in sales enablement or marketing operations will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a strong emphasis on sales collateral, proposal books, and presentation design.

• Demonstrate experience in applying and maintaining brand identity standards across various materials.

• Include examples of how design solutions have contributed to clarity, persuasiveness, or efficiency in sales processes.

Process Documentation:

• The candidate should be prepared to discuss their design process, from initial brief intake and concept development to final delivery and iteration.

• Highlight experience in managing design projects from conception to completion, including timelines, stakeholder feedback incorporation, and final asset delivery.

• Be ready to explain how they contribute to the continuous improvement of design templates and workflows within a sales operations context.

📝 Enhancement Note: Given the role's placement in Sales Operations, a portfolio that highlights the practical application of design skills to support sales objectives will be crucial. This includes demonstrating an understanding of how visual elements can influence proposal effectiveness and client perception.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-3 years of experience in Richmond, BC, the estimated salary range is CAD $78,000 - $85,000 annually. This range reflects the required expertise in Adobe Creative Suite and the specific responsibilities within Sales Operations.

Benefits:

• Full-time employment with a 40-hour work week.

• Opportunity to work with a global leader in the water park industry, contributing to creating "fun for families everywhere."

• A diverse and inclusive work environment that values collaboration and continuous learning.

• Potential for professional development and growth within the Sales Operations or broader GTM functions.

• Standard benefits package (details typically provided during the interview process).

Working Hours: Full-time, 40 hours per week, with an on-site work arrangement.

📝 Enhancement Note: The salary range has been estimated based on typical compensation for Graphic Designers in Richmond, British Columbia, considering the specified experience level (2-3 years) and the specialized nature of the role within Sales Operations. Data sources for this estimation include industry salary aggregators and regional compensation surveys for creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: WhiteWater West operates in the leisure and entertainment industry, specifically designing and manufacturing water park attractions and related products. This industry is characterized by innovation, creativity, and a focus on customer experience and family fun.

Company Size: WhiteWater West is a significant player in its industry, suggesting a medium to large organizational structure. This implies structured departments, established processes, and opportunities for cross-functional collaboration.

Founded: While the founding date is not explicitly stated, the company's established presence implies a history of growth and expertise in its field, likely fostering a culture of experience and innovation.

Team Structure:

• The Graphic Designer reports to the Manager, Sales Operations, indicating direct integration into the sales support function.

• The role will likely collaborate with various departments, including sales, marketing, engineering, and product development, to gather information and create design assets.

Methodology:

• WhiteWater emphasizes a "people business" approach, valuing listening, collaboration, and problem-solving.

• The company culture encourages experts from diverse backgrounds to learn from each other.

• Data-driven decision-making and a focus on continuous improvement are likely embedded in operations.

Company Website: https://whitewaterwest.com/

📝 Enhancement Note: The company's self-description as a "people business" that "excels and creates value for our clients by listening to their needs, collaborating to create solutions, problem-solving and attending to the details" directly translates to the expected working style within the Sales Operations team. The Graphic Designer's role will be to embody these principles through impactful visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized contributor within Sales Operations, focusing on the critical function of visual design for sales enablement. It's an opportunity to deepen expertise in B2B sales collateral design and brand consistency.

Reporting Structure: The Graphic Designer reports directly to the Manager, Sales Operations. This close reporting line ensures alignment with sales objectives and provides direct access to sales strategy and needs.

Operations Impact: This role significantly impacts revenue generation by creating visually compelling and professional sales materials that enhance proposal quality, support sales pitches, and strengthen the company's brand perception in competitive bid processes.

Growth Opportunities:

• Specialization: Deepen expertise in sales enablement design, proposal graphics, and B2B marketing collateral, becoming a go-to resource for visual sales support.

• Cross-functional Exposure: Gain a comprehensive understanding of the sales cycle, product offerings, and client needs by working closely with sales and marketing teams.

• Process Improvement: Contribute to the evolution of design templates and workflows, potentially leading to process optimization initiatives within Sales Operations.

• Leadership Potential: With demonstrated success and expanded responsibilities, there could be opportunities to lead design projects, mentor junior designers, or transition into a marketing design or broader GTM operations role.

📝 Enhancement Note: The role offers a clear path for growth within the sales enablement function. Candidates who can demonstrate how their design work directly contributes to sales success will be well-positioned for advancement.

🌐 Work Environment

Office Type: The role is based in Richmond, BC, and is an on-site position, indicating a standard office environment.

Office Location(s): Richmond, British Columbia, Canada (Postal Code V6W 1J3). This location is within the Metro Vancouver area, offering access to a vibrant business community.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact with the Sales Operations team and potentially other departments.

• Access to industry-standard design software (Adobe Creative Cloud) and office productivity tools (Microsoft Office Suite) is a given.

• The environment is described as "fast-paced, fun and professional," suggesting a dynamic workplace that values both productivity and a positive atmosphere.

Work Schedule: Full-time, 40 hours per week, on-site. While a standard schedule is expected, the "fast-paced" nature may require flexibility during peak proposal periods.

📝 Enhancement Note: Being on-site in Richmond means candidates should be aware of local commuting options and the general work culture in the Greater Vancouver area. The "fun and professional" environment suggests a balance between productivity and employee engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, relevant experience, and alignment with job requirements.

• Design Challenge/Portfolio Review: Candidates will likely be asked to present their portfolio, discuss specific projects, and potentially complete a design exercise or case study relevant to sales materials. This will assess their design process, problem-solving abilities, and understanding of sales objectives.

• Interviews with Hiring Team: Meetings with the Manager, Sales Operations, and potentially other members of the Sales Operations or GTM team to evaluate communication skills, cultural fit, and strategic thinking related to sales enablement.

• Final Interview: Possibly with a senior leader to confirm fit and discuss overall contribution.

Portfolio Review Tips:

• Curate your portfolio to prominently feature examples of proposal books, presentations, bid documents, and other sales collateral.

• For each relevant project, clearly articulate the objective, your role, the design process, the tools used (especially Adobe CC), and the outcome or impact. Quantify results if possible (e.g., "contributed to winning X bid," "improved proposal clarity").

• Be prepared to discuss your approach to brand consistency and how you ensure all materials align with corporate identity standards.

• Highlight your ability to work efficiently under pressure and meet tight deadlines, as this is a key requirement.

Challenge Preparation:

• Anticipate a design challenge that may involve creating a visual element for a hypothetical sales proposal or presentation.

• Be ready to articulate your design choices, justify them based on sales objectives and brand guidelines, and explain your process for developing the solution.

• Practice explaining your work clearly and concisely, focusing on the impact and effectiveness of your design.

📝 Enhancement Note: The "Sales Operations" context means the portfolio should not just showcase aesthetic appeal but also the strategic application of design to support sales goals. Demonstrating an understanding of B2B sales cycles and proposal requirements will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud (CC): Expert proficiency required in InDesign (for layout and print production), Photoshop (for image editing and manipulation), and Illustrator (for vector graphics and illustrations).

• Microsoft Office Suite: Proficiency in PowerPoint (for presentations), Word (for document creation), and Excel (for data visualization and integration).

Analytics & Reporting:

• While not a primary function, understanding how to interpret basic data for infographics or charts within presentations might be beneficial.

CRM & Automation:

• While direct CRM administration is not expected, understanding how design assets are stored, accessed, and utilized within CRM or sales enablement tools (e.g., Salesforce, Highspot, Seismic) would be advantageous.

• Familiarity with document management systems for version control and distribution of sales collateral.

📝 Enhancement Note: The explicit mention of expert-level Adobe Creative Cloud skills is critical. Candidates should be prepared to demonstrate their mastery of these tools, particularly InDesign for proposal book and presentation layout.

👥 Team Culture & Values

Operations Values:

• Collaboration: WhiteWater emphasizes working well together and listening to each other. The Graphic Designer will need to collaborate actively with sales, marketing, and other departments.

• Customer Focus: Understanding and responding to the needs of internal "customers" (sales team, management) and ultimately external clients is paramount.

• Accountability: "We do what we say" – implies a commitment to meeting deadlines and delivering high-quality work as promised.

• Communication: Listening and understanding are key, both within the team and with external stakeholders. Clear visual communication is the core of this role.

• Flexibility & Adaptability: Willingness and ability to respond to changing circumstances, especially in a fast-paced sales environment with evolving project needs.

• Resilience: Dealing effectively with pressure and being persistent and optimistic, particularly when facing tight deadlines or challenging design requests.

Collaboration Style:

• Cross-functional integration is essential, requiring the designer to work closely with sales professionals to understand their needs and translate them into effective visual assets.

• A process of feedback exchange is implied, where design concepts are reviewed and refined based on input from various stakeholders.

• Knowledge sharing, particularly regarding best practices in sales collateral design and brand consistency, will foster a more efficient and effective team.

📝 Enhancement Note: The "WhiteWater Competencies" listed in the job description provide a clear framework for how the company operates and what behaviors are valued. Candidates should be prepared to demonstrate how they embody these values in their work, particularly collaboration, customer focus, and accountability.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Sales Objectives: The primary challenge will be to create visually appealing designs that also effectively communicate complex sales information and meet specific business objectives.

• Managing Multiple Stakeholder Requests: Juggling design requests from various departments, each with potentially different priorities and feedback, will require strong project management and communication skills.

• Meeting Tight Deadlines: The fast-paced environment and the nature of sales cycles mean that the designer will often face urgent requests and tight turnarounds.

• Maintaining Brand Consistency: Ensuring that all designs adhere strictly to brand guidelines across a wide array of materials can be challenging but is critical for professional image.

Learning & Development Opportunities:

• Sales Enablement Expertise: Develop a deep understanding of what makes sales collateral effective, learning how design directly contributes to sales success.

• Industry Insight: Gain exposure to the water park and attractions industry, understanding its unique visual language and market dynamics.

• Process Optimization: Contribute to refining and improving the workflow for sales collateral creation, potentially leading to greater efficiency and impact.

• Advanced Design Techniques: Continuously hone skills in Adobe Creative Cloud and explore new design trends relevant to B2B sales and marketing.

📝 Enhancement Note: Candidates should view the "challenges" not as obstacles but as opportunities to demonstrate their problem-solving skills and adaptability, which are highly valued in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a complex proposal book or presentation under a tight deadline. What was your process, and how did you ensure quality and brand consistency?" (Assesses project management, design process, and attention to detail.)

• "How do you approach translating technical or complex information into visually engaging graphics for a sales audience?" (Evaluates ability to simplify and communicate effectively.)

Company & Culture Questions:

• "Based on our company description, how do you see your role contributing to WhiteWater's mission of creating fun for families?" (Assesses cultural fit and understanding of company purpose.)

• "How do you collaborate with non-designers, such as sales professionals, to ensure their needs are met while maintaining design integrity?" (Evaluates interpersonal and communication skills.)

Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that are most relevant to sales collateral, proposals, and presentations.

• For each project, clearly articulate the challenge, your role, the design process, the tools used, and the outcome. Quantify results where possible.

• Be prepared to discuss how your design choices directly supported the sales objective or enhanced the client's understanding.

• Emphasize your proficiency with Adobe Creative Cloud and your ability to maintain brand identity standards.

• Practice your presentation to ensure it is concise, engaging, and within any time limits provided.

📝 Enhancement Note: When discussing portfolio projects, focus on the "why" behind your design decisions, linking them directly to the business goals of the sales team or client. This demonstrates a strategic, operations-minded approach to design.

📌 Application Steps

To apply for this Graphic Designer position within Sales Operations:

• Submit your application through the provided link on the WhiteWater West careers page.

• Portfolio Customization: Ensure your resume and cover letter are tailored to highlight your experience in graphic design for sales, proposals, and presentations.

• Portfolio Curation: Prepare a digital portfolio that prominently features your most relevant work, demonstrating expertise in Adobe Creative Cloud and brand consistency.

• Interview Preparation: Practice articulating your design process, your approach to meeting deadlines, and how your visual solutions contribute to sales success. Be ready to discuss your experience with Microsoft Office Suite.

• Company Research: Familiarize yourself with WhiteWater West's products, mission, and company values. Understand their position in the leisure and entertainment industry and how sales operations supports their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.