Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Weekday AI (Client Role)

Location: Mumbai, Maharashtra, India

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: August 13, 2026

Experience Level: 1+ Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for creating visually compelling static and dynamic content across various digital marketing channels, including social media, websites, and advertising.

• The Graphic Designer will be responsible for conceptualizing and producing engaging video content, such as reels and animations, to enhance brand presence and campaign effectiveness.

• A key aspect of this position involves translating marketing campaign requirements and design briefs into creative visual concepts that align with brand identity and e-commerce aesthetics.

• The role requires a proactive approach to staying abreast of emerging design trends, creative technologies, and AI-powered tools to continuously innovate visual output.

📝 Enhancement Note: This role is a client-facing position through Weekday AI, meaning the candidate will be employed by Weekday AI but work for one of their clients. The focus is on digital and e-commerce marketing visuals, emphasizing motion graphics and video editing alongside traditional graphic design.

📈 Primary Responsibilities

• Develop and execute visually engaging static and dynamic designs for websites, social media platforms, email newsletters, lookbooks, and digital advertisements.

• Conceptualize, design, and produce a variety of social media creatives, including posts, stories, banners, and short-form video content like reels, ensuring alignment with platform best practices and campaign objectives.

• Create high-impact creatives for Facebook and Google advertising campaigns, leveraging performance insights to iterate and optimize visual effectiveness for improved ROI.

• Design and maintain comprehensive brand identity guidelines, ensuring consistent application of visual elements across all marketing and communication materials to strengthen brand recognition.

• Produce video content, including editing, animation, and motion graphics, specifically tailored for digital platforms and short-form content consumption.

• Collaborate closely with marketing, content, social media, and creative teams to effectively translate campaign requirements and strategic objectives into compelling visual narratives from ideation to final delivery.

• Conduct thorough competitor and design research to identify creative opportunities, benchmark against industry standards, and continuously enhance visual communication strategies.

• Support in-house content shoots by working with content and social media teams to create relevant visual assets and ensure cohesive visual storytelling.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design, video editing, and strategic marketing support, with a strong emphasis on digital channels and performance-driven creative. The inclusion of "AI-powered creative tools" suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is often preferred for roles requiring professional experience and a strong portfolio.

Experience: 1+ year of professional experience as a Graphic Designer and Video Editor.

Required Skills:

• Proven expertise in graphic design, with a strong portfolio showcasing digital creatives, social media content, and video/motion graphics work.

• Advanced proficiency in industry-standard design software: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects.

• Solid understanding of fundamental design principles, including visual hierarchy, typography, composition, color theory, and layout design.

• Demonstrated ability to conceptualize and develop original, engaging creative ideas tailored for digital and e-commerce audiences.

• Knowledge of motion graphics, animation techniques, video editing workflows, and short-form video content creation.

• Keen awareness of current social media, e-commerce, fashion, and lifestyle design trends.

• Exceptional attention to detail and a commitment to producing high-quality, polished design work.

• Strong organizational, creative problem-solving, and time-management skills, with the ability to manage multiple projects concurrently.

• Excellent communication and collaboration skills, with the ability to work effectively within cross-functional teams.

• Proactive, accountable, self-motivated attitude with a strong desire to learn new tools and techniques. Preferred Skills:

• Familiarity with AI-powered creative and design tools.

• Experience with in-house content shoots and asset creation.

• Understanding of A/B testing principles for creative optimization.

📝 Enhancement Note: The qualifications emphasize hands-on technical skills in Adobe Suite and a strong creative aptitude, balanced with an understanding of digital marketing contexts like e-commerce and social media trends. The preference for AI tools suggests a future-oriented skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of work including static graphic designs, digital creatives, social media content examples, and demonstrable video/motion graphics projects.

• The portfolio should highlight the candidate's ability to translate design briefs into effective visual solutions for digital and e-commerce platforms.

• Include case studies or examples that demonstrate an understanding of brand consistency and how designs align with specific marketing campaign objectives.

• Showcase projects that reflect an awareness of current social media, e-commerce, and lifestyle design trends. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept development and brief interpretation to final execution and iteration based on feedback.

• Be ready to explain how you approach video editing and motion graphics production, including workflow management and software utilization.

• Demonstrate an understanding of how design impacts marketing campaign performance and how you might test or analyze creative effectiveness.

• Articulate experience in managing multiple design projects simultaneously, adhering to deadlines, and collaborating with cross-functional teams.

📝 Enhancement Note: The portfolio requirement is critical for this role, serving as the primary evidence of design capability. It needs to encompass both static and dynamic design work, with a clear emphasis on digital marketing applications and an understanding of current trends.

💵 Compensation & Benefits

Salary Range: INR 300,000 - INR 730,000 per annum (INR 3 - 7.3 LPA).

Benefits:

• As this is a client-facing role through Weekday AI, specific benefits would be provided by Weekday AI. These typically include:

  • Health insurance coverage.

  • Paid time off (vacation, sick leave, public holidays).

  • Opportunities for professional development and training.

  • Potential for performance-based bonuses.

  • Access to Weekday AI's network and resources. Working Hours: 40 hours per week, with the expectation of flexibility to meet project deadlines and campaign needs. The role is on-site in Mumbai.

📝 Enhancement Note: The salary range is provided in Indian Rupees (INR) and is competitive for a Graphic Designer with 1+ years of experience in Mumbai. Benefits are assumed to be standard for a full-time role through an employer of record like Weekday AI, but specific details should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Primarily focused on the technology sector, specifically AI, with a strong emphasis on marketing and e-commerce for its clients. The role itself is within the creative and design domain, supporting client marketing efforts.

Company Size: Weekday AI likely operates as a talent platform or employer of record, connecting professionals with client companies. The actual client company's size is not specified but is expected to be a growing entity within the tech or e-commerce space.

Founded: Weekday AI was founded in 2021, indicating a relatively new and dynamic company.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team within the client organization.

• This team will include roles such as marketing managers, content creators, social media specialists, and potentially other designers or video editors.

• Collaboration will be essential with copywriters and other creative stakeholders to ensure cohesive campaign development.

• Reporting structure will likely be to a Creative Lead, Marketing Manager, or similar role within the client company. Methodology:

• Data-driven creative approaches are expected, with an emphasis on analyzing performance insights from advertising campaigns to refine designs.

• Workflow optimization will be key, managing multiple projects, deadlines, and feedback cycles efficiently.

• Automation and the use of AI tools are encouraged to enhance creativity and efficiency in design and video production.

• A strong focus on brand consistency and visual identity will guide all creative output.

Company Website: https://weekday.works/

📝 Enhancement Note: The context emphasizes a fast-paced, tech-forward environment where creativity is driven by data and evolving digital trends. Collaboration is central, and adaptability is crucial.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior designer position, suitable for individuals with 1-2 years of professional experience. It offers a foundational opportunity to build a career in graphic design and video editing within a marketing context.

Reporting Structure: The designer will report to a manager or lead within the client company's marketing or creative department. This provides direct mentorship and exposure to campaign strategy and execution.

Operations Impact: The role directly impacts the client's brand perception, customer engagement, and conversion rates through visually appealing and effective marketing collateral. Strong design work contributes to lead generation and sales through optimized digital advertising and social media content.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, animation, and potentially explore 3D design or UI/UX principles. Learning and integrating new AI creative tools will be a significant growth path.

• Specialization: Potential to specialize in areas like social media content creation, digital advertising design, or video production for e-commerce.

• Leadership Potential: With significant experience and demonstrated impact, progression to Senior Graphic Designer, Art Director, or Creative Lead roles within client companies is possible.

• Cross-functional Exposure: Gaining experience working across different marketing functions can open doors to broader marketing strategy or content creation roles.

📝 Enhancement Note: This role offers a solid launchpad for a creative career. The emphasis on digital trends and AI tools suggests a path towards future-proofing design skills in a rapidly evolving industry.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within the client company's premises in Mumbai.

Office Location(s): Mumbai, Maharashtra, India. Specific office details would be provided by the client company.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact with marketing, content, and creative teams.

• Access to necessary design software and hardware will be provided by the client.

• The environment will likely be dynamic and fast-paced, characteristic of a growing tech or e-commerce company.

• Opportunities for brainstorming sessions and creative feedback are likely integral to the daily workflow.

Work Schedule: Standard full-time work week (approximately 40 hours), with potential for occasional overtime or flexible hours to meet critical project deadlines or campaign launches.

📝 Enhancement Note: The on-site requirement in Mumbai suggests a need for local candidates who can immerse themselves in the client's company culture and team dynamics. The collaborative workspace is key for creative synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and most importantly, the portfolio.

• First Interview: Likely a video call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and understanding of the role. This is also where initial portfolio discussion might occur.

• Skills Assessment/Creative Challenge: A practical test or assignment designed to evaluate graphic design and video editing skills. This could involve creating a specific asset based on a brief or editing a short video.

• Portfolio Presentation & Team Interview: Candidates may be asked to present their portfolio in detail, discussing their process, creative choices, and impact. This stage often involves meeting with the broader creative or marketing team.

• Final Interview: A discussion with senior leadership to finalize the decision, focusing on strategic thinking, long-term potential, and cultural alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase your best and most relevant work. Aim for 6-10 strong projects that highlight your skills in graphic design, motion graphics, and video editing for digital/e-commerce contexts.

• Context is Key: For each project, briefly describe the brief, your role, the tools used, the creative process, and the outcome or impact. Quantify results where possible.

• Highlight Trend Awareness: Include examples that demonstrate your understanding of current social media, e-commerce, and fashion/lifestyle aesthetics.

• Showcase AI Tool Usage: If you have experience with AI creative tools, make sure to highlight these projects or mention your proficiency.

• Organize for Clarity: Ensure your portfolio is easy to navigate, whether it's a PDF, a personal website, or a platform like Behance.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any creative challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time wisely between conceptualization, creation, and refinement.

• Focus on Core Skills: Demonstrate proficiency in the required software (Adobe Suite) and design principles.

• Reflect Brand & Audience: Ensure your output aligns with the target audience and brand guidelines provided.

• Presentation Readiness: Be prepared to explain your rationale and process for the challenge work.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates should prepare to articulate their creative process, justify their design choices, and demonstrate their ability to adapt to client needs and industry trends.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, icons, and illustrations.

• Adobe Photoshop: For image editing, retouching, digital painting, and creating raster graphics for web and print.

• Adobe Premiere Pro: For professional video editing, including cutting, sequencing, audio mixing, and color correction.

• Adobe After Effects: For motion graphics, visual effects, animation, and creating dynamic visual elements for videos and digital content.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts analytics is beneficial. Understanding metrics from platforms like Facebook Ads Manager or Google Ads to inform creative decisions.

• Basic understanding of website analytics (e.g., Google Analytics) to see how visual elements on a website perform. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role, but understanding how designs integrate into marketing automation platforms or email marketing tools (e.g., Mailchimp, HubSpot) would be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with AI-powered creative tools is a significant plus, indicating a modern approach to design workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original and engaging visual content, constantly exploring new design techniques and technologies.

• Collaboration & Teamwork: Working effectively with cross-functional teams, sharing ideas, and incorporating feedback constructively.

• Detail-Oriented Excellence: Commitment to high-quality output with meticulous attention to detail in all design and video assets.

• Adaptability & Agility: Thriving in a fast-paced environment, quickly adapting to changing project requirements, trends, and feedback.

• Data-Informed Design: Using insights from campaign performance to guide creative decisions and optimize visual effectiveness.

Collaboration Style:

• Highly collaborative, working closely with marketing, content, and social media teams.

• Open to feedback and iterative design processes, understanding that creative work often benefits from multiple perspectives.

• Proactive communication to ensure alignment on project goals and timelines.

• Enthusiastic about sharing ideas and contributing to a positive and productive creative environment.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom and disciplined execution, driven by marketing objectives and a collaborative spirit. The role requires someone who can both ideate and efficiently produce high-quality visuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for multiple projects while maintaining a high standard of creative output.

• Adapting to Diverse Client Needs: Translating varied client requirements and brand guidelines into effective visual solutions.

• Keeping Pace with Trends: Continuously learning and integrating new design trends, software updates, and AI technologies.

• Measuring Creative Impact: Understanding and demonstrating how design choices influence campaign performance and ROI.

Learning & Development Opportunities:

• Advanced Software Training: Deepening expertise in After Effects for complex animations and motion graphics, or exploring new Adobe features.

• AI Tool Integration: Experimenting with and mastering AI-driven design tools to enhance workflow efficiency and creative output.

• Industry Workshops & Webinars: Participating in events focused on digital design, video editing, social media trends, and e-commerce marketing.

• Mentorship: Learning from senior creative professionals within the client organization or through Weekday AI's network.

📝 Enhancement Note: The challenges presented are typical for a junior creative role in a dynamic agency or client environment. The growth opportunities are geared towards specialization and staying relevant in a rapidly evolving digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign visual from brief to final asset." (Focus on workflow, tools, and iteration)

• "How do you ensure brand consistency across different digital platforms and marketing materials?" (Highlight knowledge of brand guidelines and application)

• "Walk us through a video project you edited. What were the key challenges and how did you overcome them?" (Demonstrate technical skills and problem-solving)

• "How do you incorporate feedback from stakeholders into your designs?" (Emphasize communication and adaptability) Company & Culture Questions:

• "What interests you about this role and working with Weekday AI's clients?" (Show research and alignment with company mission)

• "How do you stay updated on the latest design trends and technologies, especially in AI?" (Highlight proactivity and continuous learning)

• "Describe a time you had to work under a tight deadline. How did you manage your workload?" (Assess time management and pressure handling)

• "What are your thoughts on the current visual trends in e-commerce or social media marketing?" (Demonstrate industry awareness) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (brief/problem), middle (process/solution), and end (outcome/impact).

• Visual Storytelling: Use your visuals to tell the story of each project. Don't just show the final output; explain the journey.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in graphic design, video editing, motion graphics, and your understanding of digital marketing principles.

• Quantify Impact: If possible, include metrics (e.g., engagement rates, click-through rates, conversion improvements) related to your designs.

• Be Prepared for Technical Questions: Anticipate questions about software usage, techniques, and troubleshooting.

📝 Enhancement Note: Candidates should prepare to discuss their creative process in detail, demonstrate their technical proficiency with specific examples, and articulate their understanding of how design contributes to marketing success.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link.

• Portfolio Customization: Tailor your portfolio to showcase relevant projects, focusing on digital design, social media content, and video editing. Ensure it's well-organized and easy to navigate.

• Resume Optimization: Highlight your 1+ year of experience, proficiency in Adobe Creative Suite, and any experience with AI creative tools. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, creative rationale, and how you handle feedback. Prepare to present your portfolio confidently and answer questions about design trends.

• Company Research: Understand Weekday AI's business model and its focus on connecting talent with client companies. Research current design trends relevant to e-commerce and social media marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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