Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Unframe

Location: Boston, Massachusetts, United States; Jersey City, New Jersey, United States; New York, New York, United States

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: May 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design compelling visual assets and branded templates to enhance Unframe's brand presence in the enterprise AI and LLM solutions market.

• Translate complex AI and enterprise technology concepts into clear, polished visuals for B2B and executive audiences.

• Support marketing and product storytelling through the creation of product visuals, diagrams, and innovative creative concepts.

• Collaborate closely with marketing, product, and leadership teams to execute visual strategies and bring ideas to life.

• Maintain brand consistency across all digital and print channels, ensuring a cohesive and professional brand identity.

📝 Enhancement Note: While the role is titled "Graphic Designer," its focus on B2B, SaaS, and enterprise technology, specifically within the AI/LLM space, positions it at the intersection of creative execution and strategic marketing operations. The emphasis on translating complex technical concepts into digestible visuals suggests a need for strong understanding of the target audience and business objectives, aligning with operations principles of efficiency and clarity in communication.

📈 Primary Responsibilities

• Design and produce high-quality graphics for a variety of marketing materials, including but not limited to:

  • Digital marketing campaigns (social media, web banners, email graphics)
  • Sales presentations and pitch decks
  • Website content and landing pages
  • White papers, case studies, and ebooks
  • Event collateral and booth graphics

• Develop and maintain a comprehensive library of branded templates and assets to ensure consistent visual identity across all Unframe's communication touchpoints.

• Collaborate with product marketing and product management teams to create visually engaging product screenshots, diagrams, flowcharts, and conceptual illustrations that clearly articulate the value proposition of Unframe's AI solutions.

• Translate abstract AI and enterprise technology concepts into easily understandable and visually appealing graphics, infographics, and data visualizations.

• Support the content creation process by designing visuals that enhance storytelling and engagement for blog posts, social media updates, and other digital content initiatives.

• Work closely with the marketing leadership and executive team to understand campaign objectives, target audiences, and desired outcomes, ensuring design solutions align with strategic goals.

• Manage multiple design projects simultaneously, prioritizing tasks, meeting deadlines, and effectively communicating progress and potential roadblocks to stakeholders.

• Stay abreast of emerging design trends, AI industry visual language, and best practices in B2B marketing design to continuously elevate Unframe's visual output.

📝 Enhancement Note: The responsibilities emphasize the need for a designer who can not only execute visually but also understand the strategic intent behind the designs, particularly in a fast-paced enterprise AI startup environment. The ability to translate technical jargon into clear visuals is a key operational requirement for effective communication.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience as a Graphic Designer, with a significant portion focused on B2B, SaaS, or technology environments.

Required Skills:

• Proven expertise in graphic design principles, including typography, color theory, layout, and composition.

• Strong portfolio showcasing a diverse range of polished digital, brand identity, presentation design, and marketing collateral work.

• Advanced proficiency in design software, including Figma (essential), and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Demonstrated ability to translate complex technical concepts and data into clear, compelling visual narratives.

• Excellent English verbal and written communication skills, with the ability to articulate design decisions and receive/implement feedback effectively.

• Exceptional attention to detail, with a keen eye for maintaining brand consistency across all platforms and deliverables.

• Proven ability to manage multiple projects independently, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience designing for AI, LLM, or enterprise technology companies.

• Familiarity with motion graphics and animation principles using tools like After Effects.

• Basic video editing skills for creating short promotional clips or explainer videos.

• Understanding of UX/UI principles as they relate to web and digital product design.

• Experience with data visualization tools and techniques.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, coupled with the need to translate complex AI concepts, suggests a role requiring both technical design proficiency and a strategic understanding of B2B marketing and product communication. The "bonus" skills point towards a desire for a versatile designer who can contribute to a growing startup's diverse visual needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-7 distinct projects demonstrating a strong command of B2B design principles, brand consistency, and visual storytelling.

• Projects should highlight experience in designing for technology, SaaS, or enterprise solutions, showcasing an ability to simplify complex information.

• Include examples of presentation design (e.g., sales decks, investor pitches) that effectively communicate value propositions and strategic initiatives.

• Showcase digital marketing assets (e.g., social media graphics, web banners, email templates) that demonstrate an understanding of engagement and conversion goals.

• Provide visual examples of brand identity work, including logo development or application of existing brand guidelines.

Process Documentation:

• Candidates are expected to clearly articulate the design process for key portfolio pieces, detailing:

  • Project objectives and target audience analysis.
  • Design ideation and concept development phases.
  • Software and tools utilized.
  • Iteration and feedback incorporation steps.
  • Final implementation and impact (where measurable).

• Demonstrate an understanding of workflow efficiency, how designs were produced within project timelines, and how assets were managed and delivered.

📝 Enhancement Note: For a design role at a startup like Unframe, a portfolio isn't just a showcase of aesthetics; it's a demonstration of process, problem-solving, and the ability to deliver on strategic objectives. The focus on translating complex AI concepts into visuals implies a need to see how candidates approach such challenges systematically.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 2-5 years of experience in major US East Coast tech hubs (Boston, NYC Metro Area), the estimated annual salary range is $70,000 - $95,000 USD. This estimate accounts for the specialized nature of designing for AI/SaaS B2B companies and the demand for proficiency in Figma and the Adobe Creative Suite.

Benefits:

• Competitive salary and potential for equity participation.

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• Opportunities for professional development, including training and conferences.

• A dynamic and fast-paced startup environment with significant growth potential.

• The chance to work with cutting-edge AI technology and Fortune 500 clients.

Working Hours:

Standard full-time hours, typically 40 hours per week. While the role is on-site, Unframe offers flexibility within the standard work week to accommodate project needs and team collaboration across US and European time zones.

📝 Enhancement Note: Salary estimation is based on publicly available data for mid-level graphic designers in high-cost-of-living tech markets in the US East Coast, adjusted for the specific industry (AI/SaaS B2B) and required tool proficiencies. Benefits are typical for a well-funded tech startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) / Machine Learning (ML) / Enterprise Software (SaaS)

Company Size: Startup (likely 50-150 employees based on Series A funding and growth phase)

Founded: 2022 (approximate, based on company description and funding rounds)

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, reporting to a Marketing Manager or Director.

• Close collaboration is expected with Product Management, Sales, and potentially Engineering teams to ensure visual consistency and effective communication of technical solutions.

Methodology:

• Data-Driven Design: While a design role, Unframe's "AI-first" approach implies that design decisions, where possible, will be informed by data on user engagement, campaign performance, and market trends.

• Agile Development & Marketing: The company's speed and flexibility suggest an agile approach to project execution, requiring designers to adapt quickly to changing priorities and evolving product features.

• Customer-Centricity: Focus on helping "enterprise AI customers" translate into designs that resonate with B2B and executive audiences, prioritizing clarity, professionalism, and business value communication.

Company Website: [Unframe Website URL - typically unframe.com]

📝 Enhancement Note: The company culture is shaped by its status as a well-funded, AI-focused startup. This suggests a fast-paced, innovative environment where collaboration and the ability to adapt are paramount. The fusion of product and consultancy aspects means designers will likely work on both internal branding and client-facing materials.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Graphic Designer position. It requires independent execution of design tasks and a solid understanding of design principles and tools, but also involves significant collaboration and contribution to strategic marketing efforts. The designer is expected to contribute to shaping the brand's visual identity as the company scales.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director of Marketing. There may also be a dotted-line reporting relationship or close collaboration with Product leadership, given the need to visualize complex technology.

Operations Impact: The Graphic Designer's impact is crucial for Unframe's Go-To-Market (GTM) strategy. By creating clear, compelling visual assets, the designer directly influences:

• Brand Perception: Establishing Unframe as a professional, innovative, and trustworthy leader in the enterprise AI space.

• Marketing Effectiveness: Enhancing the engagement and conversion rates of marketing campaigns through visually appealing and informative content.

• Sales Enablement: Providing sales teams with high-quality presentation materials and collateral that effectively communicate the value of Unframe's solutions to enterprise clients.

• Product Clarity: Visualizing complex AI concepts to improve understanding and adoption of Unframe's products.

Growth Opportunities:

• Specialization: Develop deep expertise in designing for AI/SaaS B2B markets, becoming a go-to visual strategist for complex technology products.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role as the marketing team expands, leading design projects and mentoring junior designers.

• Cross-Functional Skill Development: Gain exposure to product marketing, content strategy, and user experience design principles through close collaboration.

• Industry Expertise: Become highly knowledgeable in the rapidly evolving AI and enterprise technology landscape, which is valuable for future career opportunities.

📝 Enhancement Note: The growth path for a designer in a startup like Unframe is often tied to the company's success. Excelling in this role can lead to increased responsibility, leadership opportunities, and a significant impact on the company's brand and market positioning.

🌐 Work Environment

Office Type: The role is specified as "On-site," suggesting a physical office presence in one of the listed locations (Boston, Jersey City, or New York). This environment is likely a modern office space designed to foster collaboration and innovation, typical of tech startups.

Office Location(s): The company has a presence in Boston, Massachusetts; Jersey City, New Jersey; and New York, New York. The specific office for this role will depend on Unframe's internal allocation. These are major East Coast tech hubs, offering excellent accessibility and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: Expect regular interaction with marketing, product, and leadership teams, fostering a dynamic and communicative workspace.

• Technology-Rich: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other collaboration tools.

• Creative Hub: A space designed to spark creativity, likely with opportunities for visual brainstorming and team ideation sessions.

• Fast-Paced Startup Culture: The environment will be energetic and demanding, requiring adaptability and a proactive approach to work.

Work Schedule:

The standard work schedule is 40 hours per week, with an on-site requirement. While core hours will likely exist for team collaboration, there may be some flexibility offered, especially given the global nature of the company and the need to potentially connect with teams in different time zones. However, the primary expectation is consistent in-office presence.

📝 Enhancement Note: The on-site requirement in a major tech hub suggests a traditional office-based role, but the startup context implies a more dynamic and less rigid day-to-day structure than a large corporation. Collaboration will be key, so being physically present in the office is prioritized.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

2. Portfolio Review & Technical Interview: A deeper dive into the candidate's portfolio. This will likely involve a discussion about specific projects, design processes, and problem-solving approaches. The interviewer will assess technical proficiency in Figma and Adobe Creative Suite.

3. Design Challenge/Case Study: Candidates may be given a small design task or asked to present a case study from their portfolio that addresses a hypothetical Unframe marketing or product communication challenge. This assesses their ability to apply skills to real-world scenarios relevant to the company.

4. Cross-Functional Interviews: Meetings with marketing, product, and potentially leadership team members to evaluate collaboration skills, strategic thinking, and alignment with Unframe's mission and culture.

5. Final Interview: A concluding conversation with a senior leader to finalize the decision and discuss offer details.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best align with the requirements of this role (B2B, SaaS, AI, presentation design, brand consistency).

• Tell a Story: For each project, clearly articulate the problem you were solving, your process, your role, the tools you used, and the measurable outcomes or impact.

• Highlight Process: Be prepared to walk through your design thinking, ideation, and iteration stages. Show that you have a systematic approach.

• Showcase Versatility: Include examples of different types of design work (digital, print, presentations, diagrams).

• Demonstrate Tool Proficiency: While not explicitly required to show the tools in action, be ready to discuss your experience and comfort level with Figma and Adobe Creative Suite.

• Tailor to Unframe: If possible, subtly tailor your presentation to reflect an understanding of Unframe's market and challenges.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, brand consistency, and effective communication of the core message.

• Be mindful of time constraints and aim for a polished, well-reasoned solution rather than perfection.

• Practice articulating your design choices and rationale concisely.

📝 Enhancement Note: The interview process for a design role at a startup emphasizes practical application and strategic thinking. The portfolio review is critical, and candidates should be prepared to not only show their work but also explain the "why" and "how" behind it, demonstrating their understanding of business objectives and design process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative prototyping, and design system management. Proficiency is a must.

• Adobe Creative Suite:

  • Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • Adobe Photoshop: For image editing, manipulation, and creating digital assets.
  • Adobe InDesign: For layout and design of marketing collateral, presentations, and long-form documents.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are typically used by graphic designers, but understanding how designs integrate into marketing automation platforms (e.g., email marketing tools) or CRM-based sales enablement tools can be helpful.

📝 Enhancement Note: The tech stack is heavily focused on industry-standard design tools. Figma's prominence highlights a modern, collaborative design workflow expectation. Understanding how designs are consumed by other platforms (marketing automation, sales enablement) adds a layer of operational awareness.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: Unframe operates in a rapidly evolving AI space, valuing a culture that embraces new ideas and moves quickly to implement them.

• Customer Focus: A strong emphasis on delivering value to enterprise clients by understanding their needs and providing effective AI solutions.

• Collaboration: Working effectively across diverse teams (marketing, product, engineering, sales, global) is crucial for success.

• Ownership & Impact: Encouraging team members to take initiative, drive decisions, and make a tangible impact on the company's growth.

• Excellence: Striving for high-quality output in all aspects of work, from code to design to client delivery.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with stakeholders from various departments, translating their needs into effective visual communication.

• Feedback-Driven: A culture that encourages open feedback and constructive criticism to refine designs and ensure alignment with business goals.

• Proactive Communication: Maintaining clear and consistent communication about project status, potential challenges, and design rationale.

• Remote & In-Office Synergy: Adapting collaboration methods to work effectively with both local on-site colleagues and potentially remote global team members.

📝 Enhancement Note: The company values reflect a typical high-growth tech startup: agile, customer-centric, and focused on impact. For a designer, this means being adaptable, communicative, and understanding how their creative output contributes to broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex AI Concepts: The primary challenge is to visually represent abstract and technical AI/LLM concepts in a way that is easily understood by non-technical B2B and executive audiences.

• Maintaining Brand Consistency at Speed: As a fast-growing startup, ensuring that brand guidelines are consistently applied across a rapidly increasing volume of marketing and product materials can be difficult.

• Balancing Creative Vision with Business Objectives: Finding the right balance between innovative design and the practical, often data-driven, requirements of B2B marketing and sales.

• Adapting to Rapid Technological Change: The AI landscape evolves weekly, requiring designers to stay current with industry trends and potentially adapt visual language accordingly.

Learning & Development Opportunities:

• AI/SaaS Industry Expertise: Deepen understanding of the enterprise AI market, its visual language, and its target audience.

• Advanced Design Skills: Opportunities to hone skills in areas like motion graphics, data visualization, or UI design principles through project work and potential training.

• Strategic Branding: Contribute significantly to shaping the visual identity of a rapidly scaling AI startup, gaining experience in brand strategy.

• Cross-Departmental Exposure: Learn about product development, marketing strategy, and sales processes through close collaboration.

📝 Enhancement Note: The challenges are inherent to working in a cutting-edge tech startup, particularly one focused on complex B2B solutions. The growth opportunities are significant, offering a chance to develop specialized skills and contribute to a company's foundational brand.

💡 Interview Preparation

Strategy Questions:

• When discussing your portfolio, be prepared to detail the strategic intent behind your design choices. For example, "For this sales deck, the client needed to convey trustworthiness and technical sophistication. I used a muted color palette with sharp, clean lines and focused on clear data visualization to achieve this."

• Anticipate questions about how you would approach designing visuals for a complex AI product. Focus on your process for understanding the technology, identifying the core message, and brainstorming visual metaphors.

Company & Culture Questions:

• Research Unframe's mission, funding, and target market thoroughly. Understand their AI-first approach.

• Be prepared to discuss why you are interested in working for a startup, specifically in the AI/SaaS sector.

• Think about how your design philosophy aligns with a fast-paced, innovative culture that values ownership and impact.

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills.

• Focus on Impact: For each project, highlight the business problem, your solution, and the results (if known). Quantify where possible (e.g., "This social media campaign saw a 15% increase in engagement").

• Explain Your Process: Be ready to walk through your design thinking, from initial brief to final delivery, showcasing your problem-solving skills.

• Highlight Tool Proficiency: When discussing projects, mention which tools (Figma, Adobe Suite) you utilized and why.

• Be Concise and Engaging: Practice your presentation to be clear, confident, and engaging, avoiding jargon where possible unless explaining technical concepts.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, problem-solving, and an understanding of how design supports business objectives. The ability to articulate process and impact is paramount for a mid-level role at a startup.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Unframe careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing your experience in B2B, SaaS, or tech environments, with a strong emphasis on presentation design and the ability to visualize complex information.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Figma," "Adobe Creative Suite," "B2B Design," "SaaS," "AI," "Visual Storytelling," and "Brand Consistency." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, your approach to translating complex technical concepts, and your experience with brand consistency. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Gain a deep understanding of Unframe’s products, market position, and company culture. Familiarize yourself with their existing visual branding to identify areas where you can contribute and innovate.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Unframe before making application decisions.