Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Trulieve

Location: Remote (Tallahassee, FL based preference, but open to remote)

Job Type: Full-Time

Category: Marketing / Creative / Design

Date Posted: September 10, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Design and execute high-impact digital-first creative assets for promotional campaigns, product launches, and ongoing retail marketing initiatives.

• Develop compelling visual content across multiple digital channels, including email, web, paid media, social media, digital advertising, and CRM platforms.

• Drive customer engagement and revenue through the creation of cohesive omni-channel campaigns that uphold brand consistency.

• Collaborate with Creative, Marketing, and Brand teams to translate business objectives into effective, visually engaging creative solutions.

📝 Enhancement Note: This role is designated as "Remote Work Available: Yes" and also lists "Location: Remote," indicating a strong preference for remote candidates, potentially within the US given the company's national presence and recognition. The role reports to an Associate Creative Director, suggesting a structured creative department with clear leadership. The emphasis on "high-volume retail environment" and "compelling digital marketing campaigns that drive business results" points to a fast-paced, results-oriented creative function focused on tangible marketing outcomes.

📈 Primary Responsibilities

• Conceptualize, design, and execute digital creative assets for promotional campaigns, new product launches, and continuous retail marketing efforts.

• Craft visually compelling and effective content tailored for diverse digital platforms, including email marketing, website banners, paid social media ads, digital display advertising, and CRM communications.

• Ensure seamless integration of creative assets across all channels to support omni-channel marketing strategies, fostering both brand consistency and elevated customer engagement.

• Partner closely with cross-functional teams, including Marketing, Brand Management, and Product Development, to deeply understand business objectives and translate them into impactful creative strategies.

• Proactively manage a high volume of simultaneous projects within a dynamic, deadline-driven environment, consistently maintaining meticulous attention to detail and quality.

• Verify that all creative deliverables adhere to established brand guidelines, technical production specifications, and overall quality standards before deployment.

• Actively contribute to the ongoing enhancement of creative workflows, identifying and implementing efficiencies, and refining design systems for greater scalability and impact.

📝 Enhancement Note: The responsibilities emphasize a "digital-first" approach and the need to create assets for a wide array of digital channels. The mention of "supporting both our internal brands and strategic brand partners" suggests the designer may work on Trulieve's own brands as well as potentially co-branded or partner initiatives within the recreational market. The expectation to "contribute to the continuous improvement of creative workflows, efficiencies, and design systems" indicates a proactive role in shaping the creative process, not just executing tasks.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring 5+ years of experience. Equivalent professional experience may also be considered.

Experience: Minimum of 5 years of professional graphic design experience, with a significant focus on digital marketing and a proven track record within the retail industry.

Required Skills:

• Proven experience in designing high-volume promotional and campaign creative within a fast-paced retail environment.

• Deep understanding of digital marketing best practices across key channels: email, web, social media, paid media, and e-commerce.

• Exceptional organizational and project management skills, with a demonstrated ability to prioritize and manage competing deadlines effectively.

• Strong communication and presentation abilities, essential for effective collaboration across diverse departments and with stakeholders.

• Highly output-driven professional with a verifiable history of delivering high-quality creative work at scale.

• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Expert proficiency in Adobe Experience Manager (AEM) for content management and digital asset deployment.

• Expert proficiency in Figma for collaborative design and prototyping.

• Experience working within established brand systems, demonstrating the ability to adapt creative to multiple campaigns and target audiences while maintaining brand integrity. Preferred Skills:

• Experience with motion graphics creation and animation.

• Knowledge of Adobe After Effects for advanced visual effects and animation.

📝 Enhancement Note: The explicit requirement for "Expert proficiency in Adobe Creative Cloud + AEM and Figma" is critical. AEM is a powerful content management system often used in large enterprises for managing digital assets and web content, suggesting Trulieve has a robust digital infrastructure. Figma's inclusion highlights a modern, collaborative design workflow. The preference for motion graphics and After Effects indicates an evolving digital creative strategy that may involve more dynamic content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating extensive experience in digital design for retail brands, with a particular emphasis on high-volume promotional and campaign creative.

• Include examples of omni-channel campaign assets that illustrate consistent brand messaging across email, web, social media, and digital advertising.

• Present case studies or examples of how your design work has directly contributed to driving customer engagement and business results in a retail context.

• Highlight your ability to manage multiple projects simultaneously, showcasing organized workflows and efficient project execution. Process Documentation:

• Evidence of contributing to the improvement of creative workflows, demonstrating an understanding of process optimization and efficiency gains within a design team.

• Examples of working within established brand systems, detailing how you maintain brand consistency while adapting creative for diverse campaigns and audiences.

• Showcase proficiency in collaborative design processes, particularly using tools like Figma, to illustrate teamwork and iterative design approaches.

• Demonstrate experience in translating business objectives into effective creative solutions, detailing your process from brief to final asset.

📝 Enhancement Note: For a role emphasizing high-volume retail and digital campaigns, the portfolio should clearly articulate the designer's ability to execute quickly and effectively while maintaining brand integrity. Demonstrating experience with AEM and Figma within the portfolio, perhaps through specific project examples or descriptions of workflow, would be highly advantageous. The focus on "driving business results" means showcasing metrics or quantifiable outcomes related to the designs presented is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers (5-10 years) in remote US-based roles, with expertise in Adobe Creative Cloud, AEM, and Figma, the estimated annual salary range is typically between $70,000 and $95,000. This range can vary based on the candidate's specific experience, the exact scope of responsibilities, and the candidate's location within the US if a specific time zone is preferred by the employer.

Benefits:

• Comprehensive benefits package.

• Paid time off (PTO).

• Potential for professional development and growth opportunities within a rapidly expanding industry.

• Opportunity to work with a recognized company (TIME's America's Best Companies 2026 List).

Working Hours: Standard full-time hours, likely around 40 hours per week, with the flexibility inherent in a remote work arrangement. The fast-paced environment may necessitate occasional extended hours to meet critical deadlines.

📝 Enhancement Note: The provided information states "Salary will be commensurate with experience" and "A comprehensive benefits package including paid time off is offered." The salary estimate is based on industry data for similar roles and experience levels in the US market, considering the specified skills and the remote nature of the position. The company's recognition on TIME's list is a significant perk that can be highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis (Medical and Recreational). Trulieve is a prominent player in one of the nation's fastest-growing and evolving industries. This context means the creative team operates in a dynamic, regulated, and consumer-facing environment.

Company Size: Large (Trulieve is a significant national operator, likely employing thousands across multiple states). This size implies established processes, departmental structures, and opportunities for cross-functional collaboration.

Founded: Trulieve was founded in 2015. This relatively recent founding, combined with rapid growth, suggests an innovative, agile, and potentially entrepreneurial company culture, even at scale.

Team Structure:

• The role reports to an "Associate Creative Director (Medical or Recreational)," indicating a hierarchical creative department with specialized leadership for different market segments.

• The Graphic Designer will likely be part of a broader Marketing unit, collaborating with copywriters, digital marketers, brand managers, and potentially other designers.

• Expect close partnerships with Creative, Marketing, and Brand teams, emphasizing a collaborative, integrated approach to campaign development. Methodology:

• Data-driven creative: The emphasis on "driving business results" and supporting "retail marketing initiatives" suggests that creative decisions are informed by performance metrics and market insights.

• Omni-channel strategy: A core methodological focus on creating cohesive brand experiences across all customer touchpoints.

• Agile execution: The "high-volume," "fast-paced," and "deadline-driven" nature of the role implies an agile approach to creative production and campaign deployment.

• Brand consistency: A foundational methodology to ensure all creative output aligns with Trulieve's brand identity and standards.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: Trulieve's recognition on TIME's America's Best Companies 2026 List is a significant cultural differentiator, suggesting strong employee satisfaction, financial health, and sustainability practices. This accolade implies a company that values its people and its long-term vision, which can translate into a positive work environment for operations and creative professionals. The dual focus on medical and recreational markets means the creative output might need to adapt to different regulations and consumer perceptions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative function. It requires a strong foundation in graphic design principles and specialized digital marketing execution, with a focus on delivering tangible business outcomes in a retail context. It's a mid-to-senior level design position.

Reporting Structure: The Graphic Designer reports to an Associate Creative Director, who in turn likely reports to a Creative Director or VP of Marketing. This structure offers clear guidance and mentorship.

Operations Impact: The Graphic Designer's work directly impacts customer acquisition, engagement, and revenue generation through compelling visual marketing campaigns. Their ability to translate business objectives into effective creative solutions is critical for achieving sales targets and strengthening brand presence in competitive markets.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific digital channels (e.g., paid media creative, email marketing design, social media content strategy) or advanced design techniques (e.g., motion graphics, UI/UX for retail applications).

• Leadership: Progress to a Senior Graphic Designer role, leading specific projects or mentoring junior designers. Potential career path to Associate Creative Director or similar leadership roles within the creative department.

• Industry Expertise: Gain in-depth knowledge of the cannabis industry's unique marketing challenges, regulations, and consumer behaviors, becoming a valuable specialist in this growing sector.

• Skill Enhancement: Leverage opportunities to learn and master new design tools and technologies, such as advanced AEM functionalities or emerging creative software.

📝 Enhancement Note: The company's rapid growth and recognition as a top employer suggest a commitment to employee development and retention. For a graphic designer, growth could involve moving into more strategic creative roles, managing larger campaigns, or specializing in areas critical to Trulieve's business, such as e-commerce or direct-to-consumer marketing. The "Remote OK" status also opens up opportunities for candidates outside traditional hubs.

🌐 Work Environment

Office Type: Primarily a remote work environment, allowing for flexibility and work-life balance. While the job is remote, the company is headquartered in Tallahassee, FL, and the role reports to an Associate Creative Director, suggesting a structured, professional organizational setting.

Office Location(s): While the role is remote, Trulieve has a significant presence in Florida, with its headquarters in Tallahassee. The company operates across multiple states, so the remote nature likely extends to candidates across the United States.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively for communication, file sharing, and project management.

• Digital Tools: Access to and proficiency with industry-standard design software (Adobe Creative Cloud, Figma) and content management systems (AEM) are essential.

• Team Interaction: Regular virtual meetings, brainstorming sessions, and design reviews with the creative and marketing teams will be a core part of the work.

Work Schedule: This is a full-time position, likely requiring approximately 40 hours per week. While remote work offers flexibility, the demands of a fast-paced retail marketing environment may necessitate occasional adjustments to the schedule to meet project deadlines and campaign launches.

📝 Enhancement Note: The "Remote OK" status combined with the company's industry and size suggests a modern, digitally-enabled work environment. Candidates should be comfortable with asynchronous communication and self-management, as well as proactive engagement in virtual team settings. The emphasis on "high-volume retail environment" implies that while remote, the work will be demanding and deadline-oriented.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and relevant experience against the job requirements.

• Portfolio Presentation: A dedicated session where you will present your best work, focusing on digital marketing campaigns, retail design examples, and your process for creating impactful assets. Be prepared to discuss your role in each project, the challenges you faced, and the results achieved.

• Technical Assessment: Potential for a design challenge or a skills-based test to evaluate proficiency in Adobe Creative Cloud, AEM, and Figma. This might involve a timed exercise to create an asset based on a brief.

• Behavioral & Situational Interviews: Questions designed to assess your project management skills, ability to handle high-volume work, collaborate with cross-functional teams, and adapt to a fast-paced environment.

• Cultural Fit Interview: Discussion to ensure alignment with Trulieve's values, passion for the industry, and ability to contribute positively to the team.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 strong projects that specifically highlight your digital design expertise for retail, omni-channel campaigns, and high-volume execution.

• Showcase Process: For each project, clearly articulate the brief, your creative process, the tools used (especially Adobe CC, AEM, Figma), your specific contributions, and the outcomes or impact.

• Quantify Results: Whenever possible, include metrics or data demonstrating the success of your designs (e.g., increased click-through rates, conversion improvements, engagement metrics).

• Brand Adaptation: Include examples showing how you've worked within established brand guidelines while also adapting creative for different campaigns and audiences.

• Digital Focus: Prioritize digital assets (email, social ads, web banners) over print, unless print was part of a larger integrated campaign.

Challenge Preparation:

• Familiarize yourself with Trulieve's current marketing materials and brand aesthetic.

• Be prepared to quickly brainstorm creative concepts for typical retail promotions or product launches.

• Practice articulating your design decisions and their strategic rationale concisely.

• If a technical challenge is presented, focus on demonstrating your proficiency with the required software and your ability to meet brand and deadline constraints.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for direct relevance to high-volume digital retail marketing. Demonstrating an understanding of AEM and Figma in practical application, not just theoretical knowledge, will be key. Candidates should prepare to discuss their experience with rapid iteration and delivering work under pressure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop, Illustrator, and InDesign for core graphic design tasks.

• Adobe Experience Manager (AEM): Expert proficiency required. This is a critical tool for managing digital assets, web content, and deploying creative across Trulieve's digital properties.

• Figma: Expert proficiency required for collaborative design, prototyping, and creating UI elements for digital interfaces.

Analytics & Reporting:

• While not explicitly listed as required skills for the designer, an understanding of how design impacts analytics and reporting metrics (e.g., click-through rates, conversion rates) is beneficial. Experience with tools like Google Analytics or similar platform reporting interfaces may be a plus for interpreting campaign performance. CRM & Automation:

• Experience designing assets for CRM platforms and email marketing automation tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, or internal systems) is implied by the responsibility to create email and CRM content.

📝 Enhancement Note: The explicit mention of AEM is significant. It's an enterprise-level content management system, indicating that Trulieve utilizes sophisticated digital platforms. Candidates must be comfortable not just designing within AEM but potentially understanding its role in content delivery and workflow.

👥 Team Culture & Values

Operations Values:

• Passion for Helping Others: Aligned with Trulieve's mission to bring relief to patients.

• Purpose-Driven Work: Contributing to a growing industry with a positive impact.

• Excellence in Execution: High standards for quality, speed, and efficiency in creative output.

• Data-Informed Creativity: Using insights and performance metrics to guide design decisions.

• Collaboration and Teamwork: Working effectively within a cross-functional team environment.

• Adaptability and Agility: Thriving in a fast-paced, evolving industry and market.

Collaboration Style:

• Cross-functional Integration: Close partnership with Marketing, Brand, and Product teams to ensure creative aligns with business goals.

• Remote Communication: Emphasis on clear, concise, and proactive communication through digital channels.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to refine creative work.

• Process-Driven: Adherence to established workflows and a commitment to continuous improvement of creative processes.

📝 Enhancement Note: Trulieve's recognition on TIME's list underscores values like employee satisfaction, sustainability, and financial strength. These likely translate into a culture that values employee well-being, ethical practices, and a commitment to long-term success, even within a fast-paced industry.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: Consistently producing a high quantity of creative assets under tight deadlines in a fast-paced retail environment.

• Brand Consistency Across Channels: Maintaining a unified brand message and visual identity across diverse digital platforms and evolving campaigns.

• Navigating Industry Regulations: Designing within the specific marketing constraints and compliance requirements of the cannabis industry.

• Adapting to Market Trends: Staying current with rapidly evolving digital marketing trends and design aesthetics to keep creative fresh and effective.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepen expertise in AEM for more advanced content management and workflow optimization, or explore advanced features in Figma and Adobe Creative Cloud.

• Motion Graphics & Animation: Develop skills in After Effects for creating more dynamic and engaging digital content.

• Industry Specialization: Become an expert in the unique marketing and design challenges of the cannabis sector.

• Strategic Creative Input: Grow from an execution-focused role to contributing more significantly to creative strategy and campaign conceptualization.

📝 Enhancement Note: The primary challenge will be balancing speed and volume with quality and brand integrity. The opportunity lies in becoming a highly skilled designer within a booming industry, with potential to shape creative strategies for a leading company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing digital marketing creative for a high-volume retail brand. How do you ensure brand consistency across multiple channels?"

• "Walk us through a campaign you designed that directly drove business results. What were the objectives, your role, the creative assets, and the outcome?"

• "How do you prioritize and manage multiple design projects with competing deadlines in a fast-paced environment?" Company & Culture Questions:

• "Why are you interested in working in the cannabis industry and specifically with Trulieve?"

• "How do you stay updated on digital marketing trends and design best practices, especially within a regulated industry?"

• "Describe a time you had to collaborate closely with non-creative teams (e.g., marketing, legal) to bring a creative project to fruition. What challenges did you face, and how did you overcome them?" Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the solution, and the impact.

• Highlight AEM/Figma Use: Explicitly mention and, if possible, demonstrate how you utilized AEM for asset management/deployment and Figma for collaborative design workflows.

• Focus on Digital Retail: Emphasize projects that showcase your understanding of retail consumer behavior and digital engagement strategies.

• Be Ready for Q&A: Anticipate questions about your design choices, technical skills, and how you handle feedback and revisions.

📝 Enhancement Note: Candidates should prepare to discuss specific examples of how their designs have led to measurable business outcomes, particularly in a retail context. Demonstrating an understanding of AEM's role in content delivery and workflow will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application directly through Trulieve's official careers site or authorized recruitment channels to avoid processing delays.

• Portfolio Customization: Tailor your portfolio to prominently feature digital marketing campaigns for retail brands, showcasing your expertise in Adobe Creative Cloud, AEM, and Figma. Include at least 2-3 examples demonstrating high-volume execution and measurable results.

• Resume Optimization: Highlight your 5+ years of experience in digital design for retail, emphasizing achievements related to driving customer engagement and revenue. Clearly list your proficiency with Adobe Creative Cloud, AEM, and Figma.

• Interview Preparation: Practice presenting your portfolio with a focus on storytelling, clearly articulating your process, and quantifying the impact of your designs. Prepare to discuss your experience in fast-paced, deadline-driven environments.

• Company Research: Familiarize yourself with Trulieve's brand, current marketing campaigns, and its position within the cannabis industry. Understand their mission and values, especially as recognized by TIME's America's Best Companies list.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.