Graphic designer

📍 Job Overview

Job Title: Graphic Designer

Company: Teleperformance

Location: DIBS DLF HYD (3rd Flr Part-1) IBU, Hyderabad, India

Job Type: Full time

Category: Marketing & Communications Operations

Date Posted: 2026-08-18

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation and coordination of advertising and promotional materials, ensuring brand consistency and market impact.

• Drive the implementation of strategic promotional programs, aligning with predefined marketing themes and messages to enhance product/brand awareness.

• Identify and optimize the mix of advertising and promotional channels, leveraging market segmentation and buyer persona data for maximum reach.

• Manage the execution of conferences, events, and brand promotional merchandise, ensuring seamless delivery and brand representation.

• Measure and analyze advertising and promotion effectiveness to calculate return-on-investment (ROI) and inform future strategies.

📝 Enhancement Note: While the title is "Graphic Designer," the detailed description and responsibilities indicate a role that extends beyond pure design into marketing communications strategy, campaign management, and performance analysis, requiring a blend of creative and operational execution. The implied experience level of 5-10 years suggests a mid-to-senior role with potential leadership responsibilities.

📈 Primary Responsibilities

• Design and produce a wide range of advertising and promotional materials, including logos, flyers, billboards, digital assets, and campaign creatives, adhering to established marketing themes and brand guidelines.

• Collaborate with marketing teams to identify optimal advertising and promotional channels (e.g., television, radio, online, social media) that align with defined customer market segmentation and buyer personas.

• Coordinate and manage in-store promotions, ensuring clear communication of promotion terms and conditions with retail partners.

• Oversee the planning and execution of conferences, congresses, and events, including the selection, sourcing, and distribution of brand promotional merchandise.

• Measure and report on the effectiveness of advertising and promotion campaigns, calculating ROI and providing actionable insights for continuous improvement and strategic adjustments.

• Contribute to the improvement of day-to-day activities and processes within the Advertising & Marketing Communications function, driving operational excellence.

• Manage and oversee the implementation of short-term team activities, ensuring timely and successful completion within defined scopes.

• Provide professional expertise and potentially supervise the work of less experienced professionals, taking responsibility for the quality of the end-product.

📝 Enhancement Note: The responsibilities emphasize a strategic approach to marketing communications, integrating creative execution with analytical performance measurement and operational management. The expectation to "significantly improve the day-to-day activities/processes" suggests a proactive and improvement-oriented mindset is crucial.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles with this scope and responsibility level.

Experience: 5-10 years of professional experience in graphic design, marketing communications, or advertising, with a proven track record of managing campaigns and projects.

Required Skills:

• Graphic Design Proficiency: Advanced skills in industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign) for creating compelling visual assets.

• Marketing Communications Strategy: Deep understanding of increasing product/brand awareness, creating brand image, and implementing promotional programs.

• Campaign Management: Experience in coordinating the production of diverse promotional materials across various channels.

• Market Segmentation & Buyer Personas: Ability to tailor creative assets and channel strategies to specific target audiences.

• Event Management: Experience in planning and executing promotional activities for conferences, congresses, and events.

• ROI Analysis: Skill in measuring advertising and promotion effectiveness and calculating return-on-investment.

• Project Management: Ability to manage multiple projects simultaneously, from conception to completion, within defined timelines and budgets.

• Team Leadership/Supervision: Experience in guiding and overseeing the work of other team members or junior professionals.

• Process Improvement: Demonstrated ability to identify inefficiencies and implement improvements in daily operations and workflows.

Preferred Skills:

• Digital Advertising: Experience with digital ad creation (e.g., banner ads, social media ads) and understanding of digital marketing platforms.

• Brand Management: Knowledge of brand guidelines and ability to maintain brand consistency across all creative outputs.

• Vendor Management: Experience working with external agencies or vendors for specialized production needs.

• Cross-functional Collaboration: Proven ability to work effectively with sales, product, and other marketing teams.

• Presentation Skills: Ability to present creative concepts and campaign results to stakeholders.

📝 Enhancement Note: The role requires a hybrid skill set, blending creative design expertise with strategic marketing acumen and operational management capabilities. The emphasis on improving processes and potentially leading others points to a role with significant impact and growth potential.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a diverse range of graphic design work, including campaign collateral, branding elements, and digital assets.

• Case studies demonstrating successful management of advertising and promotional campaigns from conception to execution and analysis.

• Examples of materials created for events, conferences, or promotional merchandise initiatives.

• Evidence of process improvement contributions within previous marketing or design roles.

• Documentation of ROI analysis for specific campaigns, highlighting measurable business impact. Process Documentation:

• Ability to document creative briefs, project workflows, and campaign execution processes.

• Experience in outlining promotional strategies and channel selection rationale.

• Familiarity with documenting ROI metrics and performance analysis for marketing initiatives.

📝 Enhancement Note: Candidates should prepare a portfolio that not only displays creative talent but also highlights their strategic thinking, project management capabilities, and ability to drive measurable business results through marketing communications. The inclusion of process improvement examples will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer role with implied mid-senior level experience (5-10 years) in Hyderabad, India, the estimated annual salary range is approximately ₹600,000 to ₹1,200,000 (INR). This range can vary based on specific skills, portfolio strength, and the exact scope of responsibilities.

Benefits:

• Work-life balance: Emphasized as a core value, suggesting flexible work arrangements or supportive policies.

• Inclusive culture: A commitment to fostering an environment where all employees feel welcome and valued.

• Diversity initiatives: Programs and policies aimed at promoting diversity within the workforce.

• Employee development: Opportunities to feel valued, inspired, and supported in professional growth.

• Health and wellness programs: Implied through the mission to ensure employees are happy and healthy.

• Career advancement: Potential for growth within Teleperformance, a large global organization.

Working Hours: Approximately 40 hours per week, typical for a full-time role. The "Hybrid" work arrangement suggests a combination of on-site and remote work, offering some flexibility.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Graphic Designers with 5-10 years of experience in major Indian metropolitan areas like Hyderabad, considering the cost of living and typical compensation structures. Benefits are derived from the company's stated mission and values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Customer Experience Management, Business Process Outsourcing (BPO), Technology Services. Teleperformance serves top global companies across various sectors, providing omnichannel support.

Company Size: Large enterprise, with a global presence and a significant number of employees worldwide. This implies a structured environment with established processes and opportunities for scale.

Founded: Teleperformance was founded in 1978. This long history suggests stability, established expertise, and a mature organizational structure.

Team Structure:

• The role operates within the Advertising & Marketing Communications function, which is part of a larger marketing or corporate communications department.

• This specific position likely manages a team of individual contributors and reports to a Marketing Communications Manager or Director.

• Collaboration is expected with internal marketing teams, creative departments, and potentially external agencies or vendors. Methodology:

• Data-Driven Decisions: The role requires measuring advertising and promotion effectiveness for ROI, indicating a data-centric approach to marketing.

• Process Optimization: A key expectation is to "significantly improve the day-to-day activities/processes," emphasizing a continuous improvement mindset.

• Strategic Planning: Identifying optimal channel mixes and aligning creative with market segmentation requires strategic thinking.

• Project Execution: Managing short-term activities and coordinating production of materials highlights a strong execution focus.

Company Website: https://www.teleperformance.com/

📝 Enhancement Note: Teleperformance's focus on employee satisfaction, advanced technologies, and community contributions shapes its culture. For operations roles, this translates to a structured environment that values efficiency, data-driven insights, and employee well-being, within a large, global framework.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Level. This role is positioned beyond entry-level design, involving strategic input, campaign management, performance measurement, and potential team leadership. It requires comprehensive knowledge of the marketing communications discipline and the ability to operate with a degree of autonomy.

Reporting Structure: The Graphic Designer likely reports to a Marketing Communications Manager or Director. They are expected to manage and oversee the implementation of short-term team activities and may supervise less experienced professionals, providing expertise and taking responsibility for the end-product.

Operations Impact: This role directly impacts brand perception, market awareness, and promotional campaign effectiveness. By optimizing creative assets and channel strategies, the role contributes to lead generation, customer acquisition, and ultimately, revenue growth through enhanced brand visibility and engagement.

Growth Opportunities:

• Leadership Development: Potential to transition into a Marketing Communications Manager or Creative Lead role, managing larger teams and broader campaign scopes.

• Specialization: Deepen expertise in specific areas like digital advertising creative, event branding, or ROI analytics within marketing communications.

• Cross-Functional Moves: Leverage marketing and operational skills to move into broader marketing strategy, project management, or GTM operations roles within Teleperformance.

• Skill Enhancement: Opportunities for training and development in advanced design software, marketing analytics tools, and project management methodologies.

📝 Enhancement Note: The role offers a clear path for growth from a hands-on designer to a strategic manager. The emphasis on process improvement and team oversight suggests a deliberate development track towards leadership within the marketing operations domain.

🌐 Work Environment

Office Type: The location "DIBS DLF HYD (3rd Flr Part-1) IBU" suggests a modern office space within a business park or dedicated building. As a "Hybrid" role, it implies a mix of on-site work in this office and remote work from home.

Office Location(s): Hyderabad, Telangana, India. This is a major IT and business hub, offering access to talent and infrastructure.

Workspace Context:

• Collaborative Environment: The role requires collaboration with marketing teams, necessitating an environment conducive to brainstorming, feedback, and team meetings.

• Technology & Tools: Access to up-to-date design software, project management tools, and potentially internal communication platforms will be crucial.

• Team Interaction: Opportunities for direct interaction with colleagues within the marketing and communications department, as well as with other cross-functional teams.

Work Schedule: Approximately 40 hours per week, with a hybrid arrangement allowing for flexibility between office and remote work. This balance is beneficial for managing focused design work and collaborative meetings effectively.

📝 Enhancement Note: The hybrid nature of the role suggests an emphasis on results and efficiency, allowing employees to leverage the benefits of both structured office collaboration and flexible remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess creative skills, relevant experience, and alignment with the role's core responsibilities.

• Creative Assessment/Portfolio Review: A more in-depth discussion about the candidate's portfolio, focusing on specific projects, design choices, campaign strategies, and measurable results. This may include a design challenge.

• Behavioral & Situational Interviews: Questions assessing problem-solving skills, team collaboration, leadership potential, and ability to improve processes. Expect questions related to managing projects, handling feedback, and driving initiatives.

• Hiring Manager/Team Interview: Discussion with the direct manager and potentially team members to evaluate cultural fit, communication style, and operational execution capabilities.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in creating advertising and promotional materials, campaign management, and ROI analysis.

• Showcase Process: For each project, briefly explain the brief, your role, the creative process, the challenges faced, and the outcomes/results achieved.

• Quantify Impact: Highlight any measurable results, such as increased brand awareness, campaign engagement, or ROI generated from your designs and campaigns.

• Demonstrate Versatility: Include a range of work across different media (digital, print, event) and for different objectives.

• Highlight Improvement: If possible, include a case study or example where you improved a process or workflow within a design or marketing context.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a piece of collateral or a concept based on a given brief.

• Practice articulating your design rationale and strategic thinking clearly and concisely.

• Prepare to discuss how you would measure the success of the proposed design or campaign.

📝 Enhancement Note: The interview process will likely be rigorous, evaluating both creative talent and operational effectiveness. A well-prepared portfolio that demonstrates strategic thinking and measurable impact is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design).

• Other Design Software: Potentially After Effects, Premiere Pro for motion graphics or video editing, Figma or Sketch for UI/UX aspects if applicable.

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for managing tasks, workflows, and deadlines.

• Collaboration Tools: Microsoft Teams, Slack, Google Workspace for communication and team collaboration.

Analytics & Reporting:

• Web Analytics: Google Analytics to understand website traffic and user behavior related to digital campaigns.

• Social Media Analytics: Tools for tracking engagement and performance on social platforms.

• CRM/Marketing Automation Platforms: Exposure to platforms like Salesforce, HubSpot, or Marketo for understanding campaign integration and data flow.

• Data Visualization Tools: Potentially Tableau or Power BI for creating reports on campaign effectiveness.

CRM & Automation:

• While not a direct CRM administrator role, understanding how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns, landing pages) is beneficial.

• Familiarity with content management systems (CMS) for website updates or digital asset management (DAM) systems.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. Familiarity with project management, collaboration, and basic analytics tools will be crucial for the operational and strategic aspects of the role.

👥 Team Culture & Values

Operations Values:

• Excellence: Striving for outstanding results in creative output and campaign effectiveness.

• Efficiency: Improving day-to-day activities and processes to enhance productivity and resource utilization.

• Collaboration: Working effectively within teams and across departments to achieve common goals.

• Customer Focus: Ensuring all marketing and communication efforts align with customer experience objectives.

• Innovation: Utilizing advanced support technologies and processes to drive success.

• Employee Value: Fostering an environment where employees feel valued, inspired, and supported.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and other departments to ensure cohesive messaging and campaign alignment.

• Feedback-Driven: Open to receiving and providing constructive feedback to improve creative work and processes.

• Knowledge Sharing: Willingness to share best practices, design techniques, and campaign insights with team members.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and successes.

📝 Enhancement Note: Teleperformance's stated mission of creating an environment where employees feel valued, inspired, and supported, combined with the emphasis on operational excellence and advanced technologies, suggests a culture that balances high performance with employee well-being and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Juggling the need for creative excellence with the demands of project management, ROI analysis, and process improvement.

• Maintaining Brand Consistency: Ensuring all creative output aligns with diverse and evolving brand guidelines across multiple campaigns and channels.

• Measuring ROI Effectively: Developing and implementing robust methods for tracking and attributing the impact of marketing communications on business objectives.

• Adapting to Evolving Technologies: Staying current with new design tools, marketing platforms, and digital advertising trends.

• Managing Stakeholder Expectations: Effectively communicating creative concepts and campaign progress to various internal stakeholders with potentially different priorities.

Learning & Development Opportunities:

• Advanced Design & Creative Software Training: Opportunities to master new features or learn new design tools.

• Marketing Analytics & ROI Measurement Workshops: Developing deeper skills in data analysis and performance tracking.

• Project Management & Leadership Training: Enhancing skills in managing teams, projects, and strategic initiatives.

• Industry Conferences & Webinars: Staying abreast of the latest trends in graphic design, advertising, and marketing communications.

• Mentorship Programs: Learning from experienced professionals within Teleperformance's global network.

📝 Enhancement Note: The role presents opportunities to grow from a skilled designer into a strategic marketing leader by tackling challenges related to performance measurement, process optimization, and cross-functional influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Assesses adherence to brand, creative problem-solving)

• "How do you approach measuring the ROI of a marketing campaign you designed? Can you walk me through an example?" (Assesses analytical skills, understanding of business impact)

• "If tasked with improving the efficiency of our promotional material production process, what steps would you take?" (Assesses process improvement mindset, operational thinking)

• "How do you prioritize tasks when managing multiple design projects with competing deadlines?" (Assesses project management, time management) Company & Culture Questions:

• "What do you know about Teleperformance's approach to customer experience and employee satisfaction?" (Assesses research, cultural alignment)

• "How do you contribute to a positive and inclusive team environment?" (Assesses interpersonal skills, cultural fit)

• "Based on our company size and industry, what do you see as key challenges and opportunities for marketing communications?" (Assesses strategic thinking, industry awareness) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, outline the objective, your specific contribution, the creative solution, and the measurable outcome (ROI, engagement, awareness).

• Highlight Process Improvement: If applicable, showcase a project where you identified and implemented a process improvement that led to better results or efficiency.

• Focus on Impact: Emphasize the business results and strategic value of your design work, not just the aesthetic qualities.

• Be Prepared for Technical Questions: Understand the tools you used and be ready to discuss technical aspects of your workflow.

• Engage and Discuss: Treat the portfolio review as a collaborative discussion, inviting questions and feedback.

📝 Enhancement Note: Candidates should prepare to discuss not only their design skills but also their strategic thinking, operational capabilities, and ability to drive measurable business results. Demonstrating an understanding of Teleperformance's culture and values will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating advertising and promotional material creation, campaign management, ROI analysis, and any process improvement initiatives.

• Resume Optimization: Ensure your resume clearly articulates your experience in marketing communications, graphic design, project management, and any leadership or process improvement accomplishments, using keywords from the job description.

• Interview Preparation: Practice answering behavioral and situational questions, focusing on examples that showcase your strategic thinking, problem-solving skills, and ability to drive results. Prepare to present your portfolio and discuss your design process and its business impact.

• Company Research: Thoroughly research Teleperformance's mission, values, services, and recent marketing efforts to demonstrate your understanding and alignment with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---